More than a hundred self-catering operators have lodged formal complaints of maladministration against City of Edinburgh Council, citing unlawful charges amounting to thousands of pounds in unnecessary planning fees.
These fees were imposed during the rollout of the Council’s controversial short-term let (STL) licensing scheme under the leadership of former Council Leader, Cammy Day.
A recent Judicial Review at the Court of Session confirmed that self-catering businesses operating before 5th September 2022 were not required to apply for planning permission or a certificate of lawfulness. However, in 2024, operators were compelled to incur these costs, which could now lead to financial repercussions for the Council exceeding £300,000.
With additional complainants expected, the total compensation owed could surpass £1 million in unlawfully levied fees.
This development follows multiple legal challenges by self-catering operators against the Council’s STL licensing policies. Edinburgh Council has already been forced to amend its policies twice following rulings against it in the Court of Session.
A third legal threat recently prompted the Council to concede once again that its policy was unlawful.
Ralph Averbuch, spokesperson for Justice for Scotland’s Self-Caterers, commented:“Edinburgh Council’s recent actions have caused immense distress and in some cases loss of employment to self-catering operators that had historically been advised no action was required other than moving from council tax rolls to non-domestic rates.
“Now that we have a new regime in place, it has never justified the retrospective hounding of those that traded prior to the introduction of STL Licensing and the opportunities the Council took to use this as a pretext for closing down a sector that accounts for well under 1% of all homes in the capital.
“To be clear, this city needs self-catering to function and the Council’s lack of recognition of the wider impacts has already done great harm, adding cost to operators and visitors alike.”
Fiona Campbell, CEO of the Association of Scotland’s Self-Caterers (ASSC), added: “It is deeply regrettable that the self-catering community must yet again challenge Edinburgh Council’s STL policies which amount to an ideologically driven de facto ban.
“Despite being a professional and integral part of Edinburgh’s tourism economy, legitimate businesses continue to face an existential threat. The mishandling of STL regulations by the Scottish Government was evident from the outset. We continuously warned that they were not fit for purpose and now we are seeing the consequences unfold.
“With the shambolic roll out of licensing across the country, it is only a matter of time before further compensation claims emerge throughout Scotland.”
The city council has yet to comment on this latest development.
Councillors have formally agreed to introduce Edinburgh’s Visitor Levy scheme. Hailed as a ‘historic moment for Edinburgh’, the decision was taken during a special meeting of the Council held online yesterday (Friday 24 January) .
From 24 July 2026, a 5% fee will be applied to the cost of overnight accommodation in Edinburgh, capped at five nights in a row. Businesses will need to apply the levy to any advance bookings made as of 1 October 2025 for stays on or after 24 July 2026.
The levy is projected to raise up to £50 million a year once established, for the city to invest in protecting, supporting and enhancing Edinburgh’s worldwide appeal as a place to live and visit.
The final proposals for the scheme have been updated to provide accommodation providers and booking agencies with extra time to prepare systems for advance bookings ahead of next summer’s launch.
Responding to yesterday’s decision, Council Leader Jane Meagher said: “What an historic moment for Edinburgh. Introducing this ground-breaking visitor levy means realising a once in a lifetime opportunity to invest tens of millions of pounds towards enhancing and sustaining the things that make our city such a great place to visit – and live in – all year round.
“The scheme has been many years in the making and I’m grateful to Council officers, businesses and residents who have helped shape it, every step of the way. Its introduction is declared today with a huge amount of backing, not least from local residents.
“At all stages we’ve listened to and taken account of the views of industry and other stakeholders. It’s in this spirit that we’ve also extended the amount of time hoteliers and small businesses will have to prepare for the changes that are coming in.
“It’s vital that we continue to work closely as we get ready to launch this scheme and deliver the many benefits it is going to bring. We’ve always said this is a city fund and spending decisions need to be taken with a whole city mindset, and we’ll soon be establishing a Visitor Levy Forum with an independent Chair.
“We’ll also be reporting next steps to executive Council committees.”
Neil Ellis, Chair of the Edinburgh Hotels Association, said: “Edinburgh Hotels Association welcomes the introduction of the visitor levy for its intended use of improving the experience of all visitors – local, national or international – through additional spending.
“This is a fantastic opportunity to further enhance Edinburgh’s reputation on the World stage as a must visit destination.”
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Donald Emslie, a representative of Edinburgh’s tourism industry, said:“This new income stream presents a unique opportunity to generate significant funds for the city’s long-term development.
“The levy’s potential to generate transformative funds for the benefit of all who live, work, and visit Edinburgh is well recognised and I’m pleased to see a decision made to declare a scheme which will not only support spending on city operations and infrastructure, but sustain Edinburgh’s cultural offering and destination and visitor management.”
There has been some criticism of the decision, however.Fiona Campbell, CEO of the Association of Scotland’s Self-Caterers, said: “We are extremely disappointed that Edinburgh Council has failed to properly appreciate the widespread concerns of our sector who are the ones responsible for administering this tax.
“While the transition period will be altered by a few months, there remains very clear operational impossibilities. In the rush to be first, rather than getting it right from the get-go, their slapdash approach risks undermining the levy before it has even started. Edinburgh will be a guinea pig for this new tax and hopefully other councils will now take stock and learn from the mistakes made.
“While tourist levies are common in other destinations, Edinburgh’s plans make it an outlier. First, it is a tax on a tax: the 5% levy itself is subject to 20% VAT, something unheard of in Europe. Other destinations have a reduced rate of VAT on tourism services, where Scotland does not. Those demanding a levy of 8% or more need a reality check.
Second, this is not an ‘international’ visitor levy paid only by foreign tourists with exemptions for residents, but one applicable to ordinary Scots staying overnight in the capital, those who have already made a financial contribution to local services. And as with all taxes, the only way is up, especially when councils are starved of funds.
“Finally, the credibility of those continuing to blame the tourism industry for all manner of ills, especially the relatively small number of short-term lets, is wearing thin. The housing crisis won’t be solved by causing a crisis in Scottish tourism; and those seeking to respond to the Housing Emergency should focus their ire on the capital remaining an empty homes hotspot.
“We understand the rationale behind a visitor levy but a badly implemented policy will do more harm than good, damaging the very industry it is supposedly meant to support.”
The agreed Visitor Levy for Edinburgh scheme:
Scheme Objectives
The overarching aim of the Scheme is to sustain Edinburgh’s status as one of the world’s greatest cultural and heritage cities and to ensure that the impacts of a successful visitor economy are managed effectively and in support of the priorities as set out in the Council’s Business Plan (or equivalent).
The objectives of the Scheme are therefore to Sustain, Support and Develop:
Public services, programmes and infrastructure that provide an enjoyable and safe visitor and resident experience.
Edinburgh’s culture, heritage and events provision to ensure it remains world-leading and competitively attractive to visitors as well as residents.
The city’s visitor economy, by fostering innovation in response to environmental and societal challenges, enhancing Edinburgh’s global reputation while promoting responsible and sustainable tourism.
Scheme area, start date and duration
The Scheme covers the entirety of the City of Edinburgh Council boundaries and will apply to overnight stays from 24 July 2026, booked and paid for (in part or full) on or after 1 October 2025. It will apply indefinitely, or until the Council decides to end or amend it, and at all times of the year.
The levy rate
The levy rate will be 5%, payable for a maximum of five consecutive nights and will apply at the same level, year-round, across the entire City of Edinburgh Council boundary area.
Accommodation liable for the levy
The levy will apply to all overnight accommodation, including those with an annual turnover below the applicable VAT threshold, based within the City of Edinburgh Council boundary.
This includes:
Hotels;
Hostels;
Guest houses;
Bed and breakfast accommodation;
Self-catering accommodation, including short-term lets;
All paid accommodation on caravan sites and campsites, including temporary tent and campervan pitches;
Accommodation in a vehicle, or on board a vessel, which is permanently or predominantly situated in one place; and
Any other place at which a room or area is offered by the occupier for residential purposes otherwise than as a visitor’s only or usual place of residence.
Certain accommodation providers may apply to the Council for a discretionary site exemption if they meet both of the following criteria:
The property is occupied by a charity or trustee of a charity; and
Overnight stays must be wholly or mainly for charitable purposes.
This discretionary exemption is aligned with the cases where charities may receive mandatory relief from paying Non-Domestic Rates and may be cross-checked with that register.
Accommodation providers who do not charge for overnight accommodation, or who cater fully for individuals who are exempted from paying the levy are not liable for the levy.
Individuals exempted or excluded from paying the levy
The Visitor Levy is payable by anyone staying in accommodation which is not their only or usual place of residence (temporary or otherwise). Individuals who do not have an only or usual place of residence are therefore not required to pay the levy. This includes people who are homeless, refugees and asylum seekers and people whose homes are unfit or unsafe for habitation. In addition, individuals defined in s. 14 (1) of the Act are exempt from paying the levy.
Individuals who are exempt or excluded will need to pay the levy to the accommodation provider and request reimbursement from the Council, unless their accommodation has been arranged and paid for directly via the Council. Reimbursement can be applied for online, submitting relevant evidence (as detailed below and on the Council’s website) and bank details (to enable payment via BACS). Alternative provision can be made for those who do not have internet access.
Evidence which will be required to be submitted includes:
The name of person exempted/excluded;
If exclusion applies, verification of such status from relevant official body (this can include the Council’s Homelessness service, Social services, relevant third sector provider, Police Scotland etc);
If exemption applies, a copy (scan/photo) of the relevant benefit award letter or similar document;
Booking confirmation/accommodation invoice – the name of the person exempted/excluded should be included on this document; and
Proof of payment for overnight accommodation.
The Council will assess the evidence received and pay the reimbursement via bank transfer within 5 working days if the applicant is found to be eligible.
Collecting and enforcing the levy
Accommodation providers within the local authority area will be liable for the levy. They will be required to submit quarterly reports, detailing the total accommodation charges and the total levy collected to a national online visitor levy portal. The levy will be payable at the same time as submitting returns.
Accommodation providers are required to keep accurate records of all transactions that are subject to the levy. The Council will conduct inspections, as required, to ensure compliance with the scheme and remittance requirements.
Accommodation providers who fail to comply may be subject to penalties.
Appeals relating to decisions made by the Council on the operation and/or enforcement of the scheme can be registered following the Visitor Levy appeal process detailed on the Council’s website. The Council will aim to review and process such appeals within 28 calendar days.
Use of net proceeds
The Act stipulates that the net proceeds of a visitor levy must be spent on facilitating the achievement of the scheme’s objectives and on “developing, supporting and sustaining facilities and services which are substantially for or used by persons visiting [overnight] for leisure or business purposes (or both)”.
After administration costs, which includes the establishing and maintenance of a contingency fund, a fixed amount will be assigned to:
Housing and tourism mitigation (£5m p.a.);
Participatory budgeting (£2m over 3 years) with appropriate audit checks in place to ensure that these funds are spent on facilitating the achievement of the scheme’s objectives; and
Reimbursement of 2% of remitted funds to Accommodation Providers, to off-set the administrative cost incurred from operating in accordance with the Scheme and collecting visitor data
The remaining funds will then be split into the following investment streams:
City Operations and Infrastructure (55%);
Culture, Heritage and Events (35%); and
Destination and Visitor Management (10%).
The Council will make decisions on the use of funds after consultation with the Visitor Levy Forum (see details below), with these decisions delegated to the relevant executive Committees.
Reviewing and changing the scheme
The Council will review the scheme every three years to assess whether it is successfully achieving its objectives and to measure the impact of the scheme on businesses, visitors and communities. The review will be published along with a report detailing how the income has been spent and the benefits which the VL-funded projects have brought.
If the Council wishes to make changes to the scheme following the review, it will publicly consult on the change and publish a report detailing the decision and its justification. Significant changes to the scheme will require an 18-month implementation period.
Significant changes to the scheme include:
Increasing the scheme area;
Increasing the percentage rate; and/or
Removing any exemptions
Visitor Levy Forum
A Visitor Levy Forum will be established to discuss and advise on the VL scheme, including the review of the scheme and any modifications to the scheme. The Forum will also be consulted on how the VL funds will be spent.
The Forum will be made up of an equal number of representatives from the community and from businesses in the city’s visitor economy and at least 40% of the representatives must be women. Council officers responsible for the investment streams and officers from the Council’s Programme Management Office will be in attendance at Forum meetings and may make recommendations to the Forum but will not be members of the Forum itself.
The Council will report publicly and to the Scottish Government on
the amount we collect
how we use the net proceeds, (the amount collected minus costs or expenses of operating the scheme)
how we demonstrate that we are delivering the objectives of the Scheme.
Edinburgh’s intentions to introduce the scheme have been communicated to the Scottish Government.
Councillors set to grasp opportunity to introduce a levy that will ‘enhance and improve the city of Edinburgh’
After years of campaigning and engagement – including successfully advocating for a visitor levy to the Scottish Government to bring forward necessary powers – the Council is set to agree the Visitor Levy for Edinburgh scheme this month.
Following support from Councillors in August and the results of a 12-week public consultation, updated officer proposals will be considered by the Policy and Sustainability Committee on Friday, 17 January and by all Councillors at a special meeting on Friday, 24 January.
With over 4,500 responses, the wide-ranging consultation with residents, businesses and visitors reveals most people are aware of and supportive of the Council’s Visitor Levy plans.
Slight adjustments to officer recommendations have been made to reflect the public feedback, including:
5-night cap: Capping Edinburgh’s levy at 5 consecutive nights per person, rather than 7
Campsites and caravans: Temporary campsites and parks proposed to be liable for the levy
Refunds within 5 working days: for all visitors eligible for national exemptions
New transition period: a levy grace period until May 2025 for bookings made for July 2026
Admin support for accommodation providers: equalling 2% of visitor levy income
If agreed, Edinburgh’s Visitor Levy charge will start being applied to bookings made on and after 1 May 2025 to stay in overnight accommodation in the city on and after 24 July 2026, representing a significant step forward in securing a new funding stream for the city.
Once established, the levy is expected to raise up to £50 million a year.
Council Leader Jane Meagher said:“This is the moment we have been working towards – a once in a lifetime opportunity to sustain and enhance Edinburgh’s position as one of the most beautiful, enjoyable destinations in the world.
“With income of up to £50 million expected once it is established, the funding could provide Edinburgh with the single biggest injection of new funding this side of the millennium, providing a unique opportunity to further improve and protect all that makes Edinburgh the incredible destination it is today.
“We’ll be able to use funds to help us manage tourism sustainably and boost projects which benefit the experience of visitors and residents. I’m looking forward to working with Councillors to agree the scheme this month, which will allow further work to be carried out on the details of Edinburgh’s new levy.”
Some businesses have expressed concerns over Edinburgh’s ‘Tourist Tax’ proposals, however.
Fiona Campbell, CEO of the Association of Scotland’s Self-Caterers, said: “Given the importance of the tourist economy to the capital, Edinburgh Council cannot afford to be reckless with these plans. The implementation of short-term let licensing was a policy shambles and we cannot have history repeating itself with the visitor levy.
“Many simply don’t realise that this tax won’t just be paid by international visitors but by ordinary Scots staying in the city – be it for business purposes, seeing friends, visiting family in hospital, or taking in the Fringe.
“Other European cities might have it, but they often charge a small flat rate, don’t charge their own residents, and don’t have a 20% VAT rate. The schemes are not comparable. There is a real risk of undermining Edinburgh’s position as a leading destination.
“This policy will also disproportionately impact small local accommodation businesses, including self-catering and B&Bs, further increasing the administrative burden. The accumulative regulatory impact could cripple them at a time when recovery is precarious.”
“We also fear that the transitional period is too short. The Council still has a lot of work to do to reassure business that these plans won’t erode the very industry it is supposedly meant to support.”
BiGGAR Economics challenges ‘false narratives’ surrounding Scotland’s self-catering sector now at risk from heavy-handed government regulation
NEW independent analysis from a respected Scottish consultancy reveals the substantial positive economic impact of Scotland’s self-catering industry which was also shown to have a negligible effect on housing.
BiGGAR Economics calculated that short-term lets (STLs) contribute nearly £1bn gross value added (GVA) to the Scottish economy while supporting approximately 30,000 jobs. By accommodating visitors, STLs generate economic activity across Scotland, with the local impacts exceeding residential use, supporting an additional £32,400 GVA per property.
Guests staying in self-catering accommodation, termed ‘secondary lets’ in Scottish STL legislation, also spend more than the average visitor to Scotland, with knock-on gains for related tourist and hospitality businesses. Alongside this huge economic boost, the researchers also highlight that self-catering accounts for less than 1% of the country’s total housing stock.
This challenges the narrative that STLs are fuelling Scotland’s housing crisis, with self-catering at only 0.8% of the country’s housing stock, too low a proportion to have a meaningful impact on local housing markets. Moreover, according to the report, in every local authority area, economically inactive empty homes account for a larger proportion of total dwellings than from secondary lets.
The key headlines include:
STLs are estimated to generate £864m GVA and support 29,324 jobs across Scotland;
Edinburgh and Highland together account for 44% of the total economic impact but the sector’s benefits are dispersed throughout Scotland;
The annual GVA associated with an average owner-occupier/private rented household in Scotland was £14,451, compared to £50,159 for a two-bedroom STL; and
STLs make up a tiny proportion of Scotland’s housing stock, with self-catering accounting for just 0.8%. This is considerably less than the 3.6% that economically inactive empty properties account for.
This study comes as the Scottish Government published an implementation update report on STL licensing which the industry maintains did not adequately address their longstanding concerns. At a local level, councils such as Highland and Edinburgh are also assessing their regulations.
BiGGAR’s new analysis is based on the best available evidence on STLs in Scotland. The findings have been shared with Scottish Government Ministers and officials.
Graeme Blackett, Director of BiGGAR Economics, said:“This report shows that secondary lets make an important contribution to Scottish tourism and economy overall, supporting almost 30,000 Scottish jobs.
“Our research also concluded that it was clear that secondary lets are not a driver of the wider Scottish housing market.
“If short-term let regulations leads to a reduction in the supply of secondary lets, that will have a negative impact on the tourism economy, without delivering any solutions to Scotland’s wider housing challenges.”
Fiona Campbell, CEO of the Association of Scotland’s Self-Caterers, said:“This is yet more compelling evidence that short-term lets aren’t the main contributor of the housing crisis but are instead turbocharging local economies with a near £1bn positive impact while supporting 30,000 jobs.
“The current unbalanced regulatory framework does not reflect this reality and changes are needed before irreversible damage is done.
“Local councils should take heed of the report’s findings when considering their approach to planning policies and control areas to ensure the relatively small number of valuable short-term lets are protected.
“For policymakers, the message couldn’t be clearer: you can’t solve a housing crisis by producing a crisis in Scottish tourism by decimating local businesses that underpin local economies. Attention must shift to the real causes of the housing crisis.”
THE SCOTCH WHISKY EXPERIENCE SECURES THREE MAJOR AWARD WINS
The Scotch Whisky Experience, an internationally renowned whisky tourism destination by Edinburgh Castle, has achieved an exceptional series of wins at three major award ceremonies: The Scottish Thistle Awards, The Scottish Whisky Awards and The World Drinks Awards.
The national Scottish Thistle Awards named The Scotch Whisky Experience Scotland’s Best Visitor Attraction. The organisers, VisitScotland, describe the award as recognising “attractions which provide world class service with an authentic, memorable Scottish experience” and commended The Scotch Whisky Experience for “helping the world fall in love with Scotland and Scotch Whisky.”
This distinction places The Scotch Whisky Experience among past honourees such as the Burrell Collection, underscoring its contribution to Scotland’s global cultural appeal.
The Scottish Whisky Awards also recognised The Scotch Whisky Experience as Tourism Destination of the Year. Completing the hat trick, on 5 December The Scotch Whisky Experience won the major category of Visitor Attraction of the year at the World Drinks Awards’ Icons of Whisky 2025.
Chief Executive Susan Morrison, said, “Each award reinforces our mission to provide an unforgettable experience for every visitor, connecting them with Scotland’s rich whisky heritage.
“I am especially grateful to the visitors, partners and our dedicated and passionate team for making all these achievements possible”.
In addition to the organisation’s recognition, Marketing Director Julie Trevisan-Hunter was named one of the Top 100 Women in Tourism, an accolade recognising leadership and influence in Scotland’s tourism and hospitality sectors.
Adding to the trophy cabinet, Annika Schneider, PA to the CEO, was named Rising Star at the regional Scottish Thistle Awards.
Chief Executive Susan Morrison also received The Scottish Whisky Awards’ Jim Swan Award, which honours lifetime contributions to the whisky industry.
James Robertson, Chair of the Scottish Whisky Awards, explained: “Susan represents a vital part of the success of Scotch whisky and that is our tourism economy. She leads a team which inspires newcomers to whisky and teaches ways to appreciate and learn about Scotch.”
Susan Morrison reflected on the evolution of whisky tourism over her career: “During my career I have seen the Scotch whisky and Scottish tourism industries come ever closer together, celebrating the best aspects of Scotland and, in my view, the best people.
“To have been part of this journey has been a true honour. The absolute icing on the cake is seeing so many people – both visitors and team members – who established their love of Scotch with us at The Scotch Whisky Experience.
“We look forward to helping visitors from around the world fall in love with Scotch whisky in 2025.”
Kat Brogan, the visionary leader behind one of Scotland’s most progressive tourism businesses has been named as the winner of one of the country’s most prestigious tourism and events awards.
The Managing Director of Mercat Tours took home the Scottish Thistle Awards’ highest accolade, the Silver Thistle, at the national final held at the Hilton Glasgow on Thursday 21 November.
Delivered by VisitScotland, the Scottish Thistle Awards, with headline sponsors Johnstons of Elgin, celebrate the very best of the tourism and events industry. They have become an annual celebration of excellence, collaboration, and innovation within one of the country’s most important sectors.
The Silver Thistle is awarded in recognition of an outstanding contribution to tourism, an honour bestowed by the industry to someone who delivers stand out work and inspires excellence in others.
Judges said Kat Brogan represented the ‘very spirit of the Silver Thistle Award; a leader whose passion, vision, and commitment to excellence has left a lasting impact on Scottish tourism.’
Business Minister Richard Lochhead who presented the award said: “It was a privilege to award Kat Brogan the coveted Silver Thistle award, celebrating her commitment to inclusivity and sustainability while showcasing the best of our capital city.
“Tourism is vital to Scotland, providing jobs and highlighting the diversity of Scotland’s offer to global audiences.
“And it is a sector which is passionate about driving positive change on behalf of communities across the country. The Scottish Government is committed to supporting the industry at every step.”
Among the other Edinburgh winners were The Scotch Whisky Experience which took home the award for Best Visitor Attraction, sponsored by Jacobite Loch Ness Cruises. The popular attraction which is based on the Capital’s famous Royal Mile impressed judges with its clear culture for innovation including several examples such as tasting and story-telling experiences.
Susan Morrison, Chief Executive, said: “We are thrilled and honoured to receive the award for Best Visitor Attraction.
“A huge thanks to our amazing customer-facing and support teams. This award is truly the culmination of everyone working together to welcome the world and help them on their journey to fall in love with Scotch whisky.”
Meanwhile, nearbyCamera Obscura & World of Illusions, was namedTourism & Hospitality Employer of the Year.
Judges commended the attraction for its diverse workforce which fosters an atmosphere of dignity, honesty and response. It was also praised for having regular dialogue with staff with lots of opportunity for innovation, training, sharing of ideas and providing feedback.
Andrew Johnston, General Manager, said:“We are very grateful to the judges for this prestigious award and to our dedicated team for their tireless efforts.
Their commitment to enhancing our facilities and visitor experience has been invaluable. Thank you to our visitors for continuing to enjoying our unique offer of interactive fun.”
Finally,Business Events Shaping Tomorrow ‘BEST’ Business Event – ACNAP 2023 which took place at the Edinburgh International Conference Centre (EICC) was named Best Business Event.
Held in June 2023, the event welcomed 450 delegates to the Association of Cardiovascular Nursing & Allied Professions’ Annual Conference, bringing together cardiovascular nurses, allied professionals, pharmacists and health care scientists in cardiovascular care.
The conference was praised for contributing to Scotland’s Cardiovascular Nursing expertise, advancing the quality of life for the people of Scotland, and for showing excellent alignment to Scottish Government Policy aims, sustainability and legacy.
EICC Chief Executive, Marshall Dallas said:“At the EICC, we’re dedicated to hosting impactful business events. ACNAP’s 2023 conference is a brilliant example of how a business event can be a catalyst for positive societal impact, by raising public awareness and driving policy change.
“We’re really proud to see this legacy work recognised with a Thistle Award.”
Steven Walker, Chair of the Scottish Thistle Award Industry Panel, said: “My sincerest congratulations to Kat Brogan, The Scotch Whisky Experience, Camera Obscura & World of Illusions, the EICC and the Association of Cardiovascular Nursing & Allied Professionals, on being crowned winners at this year’s Scottish Thistle Awards national final.
“This is a remarkable achievement and shines a spotlight on the excellent tourism offerings available in the city.
“Earning recognition as one of the best in the country is a fantastic accomplishment. It not only shines a spotlight on the city but also underscores the positive impact our tourism and events industry has on Scotland as a whole.
“Winning a Scottish Thistle Award means joining a prestigious roll of honour, placing these winners among the country’s finest and opening doors to new opportunities.”
The Scottish Thistle Awards champion innovation, collaboration and sustainable practices, in line with the ambitions of the national tourism strategy, Scotland Outlook 2030.
2024 saw more than 700 entries submitted by individuals, businesses, events and community organisations in the bid to be recognised for the role they play in making Scotland a must-visit, must-return destination.
The Scottish Thistle Awards are delivered in partnership with Highlands & Islands Thistle Awards (HITA), the Aberdeen City and Shire Thistle Awards (ACSTA) and the South of Scotland Thistle Awards, supported by a panel of industry representatives.
This year’s national sponsors of the Scottish Thistle Awards include headline sponsor, Johnstons of Elgin, as well as Abbey UK, Jacobite Loch Ness Cruises, The Macallan Estate, LNER, STV, SLTA, Historic Scotland and Fishers. The Scottish Thistle Awards also includes a media partnership with News Scotland including The Times Scotland and the Scottish Sun.
Full list of winners:
Category
Winners
Best B&B or Guest House Experience – sponsored by Abbey UK
Glenegedale House, Isle of Islay
Best Bar or Pub – sponsored by Scottish Licensed Trade Association
The Cross Keys Inn, Ettrickbridge
Best Business Event
Business Events Shaping Tomorrow ‘BEST’ Business Event – ACNAP 2023, Edinburgh
Best Eating Experience
The Globe Inn, Dumfries
Best Hotel Experience – sponsored by Fishers
Apex City Quay Hotel & Spa, Dundee
Best Luxury Experience – sponsored by The Macallan Estate
Trump Turnberry, Girvan,
Best Outdoor or Adventure Experience
Nevis Range, Torlundy
Best Self Catering or Unique Stay
Kabn, Loch Fyne
Best Visitor Attraction – sponsored by Jacobite Loch Ness Cruises
The Scotch Whisky Experience, Edinburgh
Celebrating Thriving Communities – sponsored by The Scottish Sun
Friends of Dundonald Castle SCIO, Dundonald
Climate Action Award – sponsored by LNER
Glasgow Science Centre, Glasgow
Inclusive Tourism Award – sponsored by Historic Scotland
Trimontium Museum, Melrose
Innovation in Tourism – sponsored by The Times Scotland
Loch Ness Hub and Travel, Drumnadrochit
Outstanding Cultural Event or Festival – sponsored by STV
Wigtown Book Festival, Wigtown
Outstanding Sporting Event
World Athletics Indoor Championships, Glasgow
Rising Star Award
Hannah Cochrane – Scottish Event Campus, Glasgow
Tourism & Hospitality Employer of the Year
Camera Obscura & World of Illusions, Edinburgh
Tourism Individual of the Year
Russell Fraser, Loch Ness Hub and Travel, Drumnadrochit
Scotland’s first inland surf resort, Lost Shore Surf Resort, officially opened with an exciting ribbon-cutting ceremony at its £60m site in Ratho, near Edinburgh, marking a new era for the nation’s adventure tourism.
Founder Andy Hadden, joined by Ratho Primary P7 House Captains, Scottish Junior Series Champion Robyn Larg, and professional surfer Ben Larg, proudly cut the ribbon at Europe’s largest and most advanced wave pool.
Andy Hadden said: “This is a dream come true. We’re thrilled to welcome visitors to experience Scotland’s new hub for world-class surfing, hospitality, and wellness.”
The resort, powered by Wavegarden technology, generates up to 1,000 customisable waves per hour and features luxury lodges, the Spear Sauna, and top Scottish eateries like Civerinos and Five March.
The Wavegarden Cove is the most energy-efficient technology in the sector, consuming just 250-450 kilowatts per hour (kWh), or less energy than a single chair lift at a ski resort.
With over 130 jobs created and a projected £11m annual boost to the local economy, Lost Shore Surf Resort is set to become a Scottish icon.
New survey: government regulations causing spike in mental health problems in Edinburgh’s tourism sector
The Scottish self-catering industry highlights that Edinburgh-based operators report the highest levels of mental health issues in the country due the lingering threat of business closures.
A membership survey conducted by the Association of Scotland’s Self-Caterers (ASSC) shows that the Scottish Government’s short-term let regulations are causing a mental health crisis amongst small business owners.
In October 2024, around 450 operators were questioned by the trade body in an online survey as it continues to gather evidence around the impact of STL regulations.
Overall, around one-in-ten (11%) respondents said they had experienced no mental health issues as a consequence of regulatory changes.Incredibly, this figure drops to 0% in Edinburgh where the most stringent STL controls can be found.
The overwhelming sentiment is that the regulations have created financial strain, as well as increased anxiety and uncertainty, with sectoral discontent abundantly clear.
In terms of the key findings:
Across Scotland, over two-thirds (68%) had either experienced a ‘negative’ or ‘extremely negative’ impact on their mental health and wellbeing from recent regulatory changes;
This was particularly acute in Edinburgh where around 90% of operators had seen a negative or extremely negative impact; and
Edinburgh also had the highest number of extremely negative responses (46%).
The professional and personal strain is taking its toll. Several respondents highlighted the emotional toll, such as sleeplessness, anxiety, stress-related health issues, and feelings of helplessness, especially with the uncertainty of future income and business viability.
Many respondents also mentioned the high cost of compliance, administrative burdens, and delays in licensing applications, particularly for those relying on self-catering as their primary income.
These disturbing findings come as BiGGAR Economics published their independent analysis of the sector in Edinburgh. This showed it generated £154m in GVA and supported 5,580 jobs in 2023, while only having a negligible impact on housing with empty homes far outstripping the numbers of STLs.
Conscious to the issues facing small and micro businesses, the industry has attempted to work with national and local government to address the outstanding challenges to the regulatory framework but often to no avail. Edinburgh Council has now suffered a hat trick of legal setbacks, most recently with their u-turn over issuing three-month suspension notices.
Fiona Campbell, CEO of the Association of Scotland’s Self-Caterers, commented: “Running a small business can be a rewarding experience but the last few years have been gruelling with the pandemic and cost of living crisis bearing down on everyone.
“Our survey highlights widespread concern amongst Edinburgh’s self-catering sector, with a clear negative impact on mental health due to recent regulatory changes.
“What is causing particular anguish is the ominous threat that livelihoods will be snatched away due to heavy-handed government regulation, especially with the conflation of licensing and planning requirements.
“To compound matters, just as professional businesses have been shut down or are at threat of closure, we’ve seen a burgeoning black market of unlicensed accommodation, thereby undermining the entire purpose of the regulations.
“Well-managed short-term lets can easily coexist within communities while contributing meaningfully to local employment and the economy.
“As BiGGAR Economics have shown, STLs support over 5,500 jobs in Edinburgh alone yet are vastly outnumbered by the number of empty properties in the city. That is where the policy focus should be directed rather than scapegoating an industry for housing challenges.
“It has to be remembered that the very same individuals under the cosh have dedicated their working lives to ensuring the capital remains a welcoming and leading destination. Quite frankly, they deserve much better.”
Forever Edinburgh is partnering with tourism businesses in Scotland’s capital to launch the ‘Meet Edinburgh’s Makers’ series, showcasing the creativity and craftsmanship of Edinburgh’s local producers.
This series celebrates the enterprises at the heart of Edinburgh’s world-leading visitor economy, starting with the dynamic distilling and brewing scene that has established the city as the new spirit of Scotland.
This series is a key initiative in the city’s inbound leisure visitor campaign, Experience the Beauty.
The initiative highlights Edinburgh’s most innovative makers and craftspeople, fostering awareness and appreciation for their unique qualities while inviting visitors to explore the city’s diverse tasting experiences.
Featured producers include Holyrood Distillery, renowned for its diverse range of whiskies and rum; Port of Leith Distillery, the UK’s first vertical distillery, leading the charge in sustainability; Summerhall Distillery, celebrated for its bold and inventive gin flavours; Secret Garden Distillery, which embraces a ‘seed to sip’ ethos with seasonal botanicals; and Vault City, known for brewing innovative sour beers using real fruit.
Interviews with key makers are now live on Forever Edinburgh’s website (https://edinburgh.org/meet-edinburghs-makers/), alongside a brand-new Brewers and Distillers Map showcasing over 60 businesses across the whole city.
Forever Edinburgh, Edinburgh Maker’s Map
This guide invites visitors to discover the spirit of Edinburgh, featuring bars, pubs, pop-ups, retailers and distilleries, all easily accessible by foot or sustainable travel options, including bus and tram.
Map highlights include Hey Palu in the Southside, the Innis and Gunn Brew School in Tollcross, and the Pilot Brewery Tour and Beer Tasting in Leith.
Edinburgh has emerged as a prime destination for food and drink tourism, and has seen a 50% increase in businesses in the city distilling, rectifying and blending spirits, 25% increase in beer manufacturers and 35% increase in beverage manufacturers since 2019. A 2023 VisitScotland survey found that nearly half (46%) of visitors participated in at least one food and drink experience during their trip to Scotland.
The Brewers and Distillers Map will be featured on the Forever Edinburgh website, The Official Guide to Edinburgh, and promoted through digital channels, showcasing what makes it a unique, must-see UK city break all year round.
Cllr Cammy Day, leader of the City of Edinburgh Council said:“Distilling in Edinburgh links back to the 18th century, and we have seen a revival of late with so many wonderful producers and brewers choosing the capital at their HQ. We’re really lucky in Edinburgh to have some of the best in the country, from the Port of Leith Distillery to Innis and Gunn, Edinburgh Gin and many more.
“The Meet Edinburgh’s Makers initiative celebrates Edinburgh’s renaissance as the true spirit of Scotland, and uses the stories of the dedicated craftspeople and their exceptional experiences around the city to draw more interest from our visitors.
“The Makers interviews and Brewers and Distillers Map, will exist year-round and are excellent resources no matter the time of year. This is a chance to sample some of Edinburgh’s finest offerings and appreciate the rich flavour profiles that define our city’s vibrant spirit.”
Callum Rae, distillery manager at Holyrood Distillery said:“We’re thrilled to be part of the ‘Meet Edinburgh’s Makers’ series, which highlights the incredible producers that call Edinburgh home.
“With such a wide variety of experiences in the city, being showcased by Forever Edinburgh is a fantastic opportunity for our business.
“This campaign will bring more people through our doors and give them a chance to explore the great drinks Edinburgh has to offer.
“We’re delighted to be listed alongside other local brands and share in celebrating Edinburgh evolving from being the heart of Scotland to embodying its spirit as well.”
Two iconic tourist attractions, one unforgettable event, and two inspirational individuals from Edinburgh have received recognition at Scotland’s premier tourism and events awards.
Five businesses and individuals from the city received awards at the Central and East of Scotland Thistle Awards regional final at Sheraton Grand Hotel, Edinburgh last week (Thursday 26 September).
The Scottish Thistle Awards, with headline sponsors Johnstons of Elgin, celebrate the very best of the tourism and events industry. They have become an annual celebration of excellence, collaboration, and innovation within one of the country’s most important sectors.
2024 saw more than 700 entries submitted by individuals, businesses, events, and community organisations in the bid to be recognised for the role they play in making Scotland a must-visit, must-return destination.
Winners from across the city include:
Camera Obscura & World of Illusions which took home two awards. Edinburgh’s oldest visitor attraction was named Tourism & Hospitality Employer of the Year and winner of the Climate Action Award, which celebrates businesses making significant progress towards net zero.
Judges praised the Edinburgh attraction for its environmental sustainability practices and supportive work environment.
Andrew Johnson, General Manager at Camera Obscura & World of Illusions said: “We are very grateful to the judges for these prestigious awards and to our dedicated team for their tireless efforts.
“Their commitment to enhancing our facilities and visitor experience has been invaluable. Thank you to our visitors for continuing to enjoy our unique offer of interactive fun.”
Edinburgh’s Hogmanay 30th Anniversary Celebration won the award for Outstanding Cultural Event or Festival.
The category recognises the outstanding cultural events and festivals that are part of Scotland’s tourism offering.
In 2023, Edinburgh’s Hogmanay once again welcomed the world to party in Scotland’s capital, celebrating a milestone 30th anniversary with a spectacular programme of world-class events. Produced by Edinburgh creatives Unique Assembly, over 100,000 revellers partied their way into 2024 at a 4-day carnival of fire, light, music, and dance.
Edinburgh’s Hogmanay Festival Directors Penny Dougherty, Dani Rae, Nik Whybrew and Al Thomson said:“We are immensely proud that Edinburgh’s Hogmanay has been recognised at the Thistle Awards.
“Reaching a milestone 30th anniversary in 2023, Edinburgh’s Hogmanay goes from strength-to-strength, and we can’t wait to welcome the world to party at the Home of Hogmanay again this year.
“A huge thank you to the incredible Unique Assembly team and all our event partners who make the festival happen.”
The Best Visitor Attraction award was presented to The Scotch Whisky Experience with judges impressed by the attraction’s clear culture for innovation including several examples such as tasting and story-telling experiences.
Susan Morrison, Chief Executive of the Scotch Whisky Experience said: “We are thrilled and honoured to receive the award for Best Visitor Attraction. A huge thanks to our amazing customer-facing and support teams.
“This award is truly the culmination of everyone working together to welcome the world and help them on their journey to fall in love with Scotch whisky.”
Meanwhile, Annika Schneider, PA to the Chief Executive at The Scotch Whisky Experience, received the Rising Star Award, sponsored by HIT Scotland. This new award recognises the achievements of passionate and enthusiastic individuals at the start of their careers in tourism and hospitality.
Susan Morrison added: “We are incredibly proud of Annika and delighted that with the Rising Star award, she has the recognition that she deserves.
“From day one, she has been a joy to work with, an amazing colleague and addition to The Scotch Whisky Experience team. Inquisitive and creative, Annika epitomises our values and is a worthy Rising Star award winner!”
Amanda Wrathall from the EICC, won the Tourism Individual of the Year award. This award celebrates individuals who act as ambassadors for change within the industry, showcasing a commitment to tourism as a force for good.
The judges highlighted Amanda’s genuine love for her job and her industry and has a significant record of achievement.
Amanda is an Edinburgh local with over 30 years of experience in the hospitality and events industry, starting her career as a banqueting waitress to her current role as Sales and Marketing Director at the Edinburgh International Conference Centre.
On receiving the award, Amanda said: “To be recognised in this particular category is incredibly humbling. Tourism in Scotland thrives because of the multitude of talented and passionate people who choose to work in this brilliant sector.
“Whilst individual recognition is gratifying, for me, this award is shaped and shared with the inspirational colleagues I have been fortunate enough to work with over the last 35 years.”
VisitScotland Regional Director Neil Christison said:“Huge congratulations to all our regional winners for this incredible achievement.
“It is fantastic to see such recognition for the region’s vibrant tourism offering, as well as the passionate and dedicated individuals who work within it.
“I wish everyone the best of luck for the national final in November where they will be representing Edinburgh.”
The Scottish Thistle Awards champion innovation, collaboration, and sustainable practices, in line with the ambitions of the national tourism strategy, Scotland Outlook 2030.
Responsible tourism is at the heart of the Scottish Thistle Awards, supporting the aim for Scotland to be recognised globally as a leader in this field. Entrants to all categories must evidence how they have embraced best practice covering the four key areas of a low carbon economy, inclusivity, thriving communities and Scotland’s natural and cultural heritage.
In addition to the Central and East Scotland Thistle Awards, VisitScotland delivers the West of Scotland Thistle Awards. The regional awards programme also includes the Highlands & Islands Thistle Awards (HITA), the Aberdeen City and Shire Thistle Awards (ACSTA) and the South of Scotland Thistle Awards.
This year’s national sponsors of the Scottish Thistle Awards include headline sponsor, Johnstons of Elgin, as well as Abbey UK, LNER, The Macallan Estate, STV, Jacobite Loch Ness Cruises, Historic Scotland, and Fishers. The Scottish Thistle Awards also includes a media partnership with News Scotland including The Times Scotland and the Scottish Sun.
