Visitor voices vital part of promoting Scottish tourism, says new survey
Scotland’s reputation as a must-visit, must-return destination is growing according to new research by VisitScotland.
The Scotland Visitor Survey 2023, one of the biggest undertaken by the national tourism organisation*, found that 82% of visitors are likely to recommend Scotland to others, compared to 75% when the survey was last conducted in 2015/2016.
It also showed that more than three quarters (80%) of visitors said they are quite or very likely to come back to the country in the next five years.
With tourism worth an estimated £10.6bn to the economy, repeat visits and word of mouth recommendations have become vital for many businesses still recovering from challenges posed by the pandemic and the cost of living.
Recent figures show that international tourism in Scotland is recovering at a stronger rate than other UK nations and regions but visits from UK holidaymakers may have been impacted by the cost of living.
Typically conducted every three or four years, this is the first time the Scotland Visitor Survey has been undertaken since the pandemic**.
It aims to help understand why visitors take a holiday or short break in Scotland and how they rate their experiences when here.
From March to October 2023, visitors were surveyed both while in Scotland and when they returned home to help build a complete picture of their journey from start to finish.
As well as looking at the profile of visitors and their experiences, the first wave of results*** also focused on motivations and inspiration.
Other highlights include:
Scenery and landscape was the top reason visitors chose Scotland (70%), followed by history and culture (48%), outdoor activities (27%), visiting friends and family (22%) Scotland’s people (21%) and visiting attractions (19%).
Over half of visitors said personal recommendations were the most influential source of inspiration.
71% of visitors rated their experience in Scotland as a 9 out of 10 or higher.
Almost 60% of long-haul visitors stated this was the best holiday they had ever taken.
Tourism Minister Richard Lochhead said: “It’s very heartening to see such a positive response, particularly given this is the first major survey of its kind undertaken since the pandemic.
“Repeat visits and word of mouth recommendations are vital to the sector, so it’s great to see that results are now even stronger than pre-pandemic figures, with over 80% of visitors sharing that they are likely to return to Scotland or would recommend a visit to others, and international tourism recovering at a stronger rate than the UK as whole.
“Scotland’s visitor sector is of huge importance to our economy, and these results showcase the strength, creativity and ingenuity of our tourism providers, who continue to offer a vast choice of unique events, attractions and experiences to visitors from all over the world. Scotland can be proud.”
Malcolm Roughead, VisitScotland Chief Executive, said: “This valuable research gives us an important benchmark for where Scotland’s tourism offering is, post pandemic, helping inform and drive our activities as an industry going forward.
“Knowing what our visitors think and what they want is crucial in ensuring Scotland is kept front of mind in a competitive marketplace.
“The strong support demonstrated in the survey is testament to the tireless work and dedication of those within our tourism and events industry, who on a daily basis help create unforgettable and unmissable holiday experiences.
“It is clear the voices of our visitors have a vital role to play in promoting Scotland as a must-visit, must-return destination. This in turn helps grow the economy, creating jobs, sustaining communities and attracting further investment in the future.”
VisitScotland and DFDS unveil latest partnership marketing campaign to help encourage year-round travel
The beauty and benefits of a holiday in Scotland during autumn, winter and spring are being showcased to visitors from the Netherlands and Germany, as part of a new marketing partnership between VisitScotland and DFDS Seaways.
The new digital campaign aims to inspire potential visitors to Scotland by ferry, using DFDS Seaways routes connecting mainland Europe to the UK, by highlighting the unique sights and experiences on offer at this time of year.
Visitors travelling during the traditional off-season months can enjoy a stunning array of colours as the seasons change, clear dark skies and cosying up by the fireside after a long day exploring.
The campaign plays on a sense of adventure, appealing to those thinking of Scotland for a touring holiday with their car, motorbike or motorhome with the call to action to travel to Scotland with DFDS on their Amsterdam to Newcastle service.
Inspirational videos have been running across social media platforms Pinterest, Facebook, Instagram since the end of August. The campaign is taking advantage of automated technology media buying platforms Quantcast and Dentsu Programmatic to target and reach potential consumers more effectively with relevant online display advertising. The aim is to ensure Scotland and DFDS are front of mind with those booking a last-minute trip in 2023 and those thinking ahead to spring 2024.
The campaign has included regional imagery from across Scotland, including the South of Scotland, Edinburgh & the Lothians, Aberdeenshire, Arran, and Loch Lomond & the Trossachs, based on insights that show German and Dutch visitors like to tour far and wide when they travel to Scotland.
The initial campaign came to an end on 22 October. It will be followed up by two additional campaigns, delivered in partnership with Visit East Lothian and the South of Scotland Destination Alliance that will run until November.
These smaller campaigns will take advantage of the warmed-up audience to drive further regional spread off the earlier activity.
This latest activity continues a decade-long partnership with DFDS Seaways and aims to build on the success of previous joint campaigns to help support the continued and responsible recovery of the industry.
In 2022, Scotland welcomed 236,000 German visitors, who generated £171m tourism spend that year, as well as 212,000 Dutch visitors who generated £135m spend that year.
VisitScotland Director of Marketing & Digital Vicki Miller said: “Last year record numbers of international visitors chose the October to December period to travel to Scotland, so we know the appetite for our lochs, glens and historic landmarks is strong right across the year.
“Partnership working is at the heart of what we do and our collaboration with DFDS Seaways will help drive international tourism from these key European markets.
“Our marketing aims to connect with visitors, drawing on their emotions and showing them what a visit to Scotland’s diverse regions can feel like year-round. We want all destinations to benefit from tourism and this is reflected in our marketing activity promoting responsible travel in Scotland, including practical information and advice to visitors travelling by caravan and motorhome.”
“International visitors are absolutely key to bringing in revenue for businesses during the remainder of 2023 and into 2024, helping to build on the shoots of recovery in tourism and events, one of Scotland’s most valuable industries.”
Philipp Päper, DFDS Seaways Head of Route Marketing North Sea said: “Our partnership with VisitScotland is a perfect match thanks to DFDS’ presence in the Netherlands and Germany, and VisitScotland’s expertise on Scotland’s beautiful destinations.
“The Amsterdam-Newcastle route provides continental travellers the ideal way to get to their Scottish travel destinations stress-free year-round. Passengers are set to benefit greatly from our partnership campaign, as welcoming them to our DFDS ferries means that they can start their holiday the moment they step aboard.
“They can count on a best-in-class service, with a variety of restaurants, entertainment options and even Duty Free shopping onboard”
David Hope-Jones OBE, Chief Executive of the South of Scotland Destination Alliance (SSDA), said: “The South of Scotland is an unmissable destination 365 days a year and we’re really eager to get the word out about how much there is to see, do and experience in the Scottish Borders and Dumfries and Galloway in every season.
“The SSDA is delighted to be working with VisitScotland and DFDS Seaways on this collaboration to highlight our incredible region to overseas visitors and show them that Scotland really does start here.”
Elaine Carmichael, on behalf of Visit East Lothian said: “East Lothian is ideally placed for visitors arriving by DFDS Seaways to the North of England and, as well as being a base for holidays, makes the ideal start or end point for their trip to Scotland.
” This campaign sits well with our key markets, and we know from attending trade shows and our work with the travel trade industry that there is a real appetite from German and Dutch visitors for all that East Lothian has to offer.
“We are delighted to be taking part in this initiative in partnership with VisitScotland and the South of Scotland Destination Alliance to showcase our regions and bring benefits to our businesses over the autumn and winter months.”
The adverts drive traffic to custom in-language landing pages on:
THE regional shortlist for Scotland’s premier tourism and events industry awards has been announced.
The Scottish Thistle Awards, with headline sponsor Johnstons of Elgin, celebrate the very best of the tourism and events industry, which is worth £11.5 billion to the Scottish economy.
42 tourism businesses, events and individuals are in the running to receive the prestigious award, as the shortlist for the regional finals is revealed.
Camera Obscura & the World of Illusions is among the businesses shortlisted in the Central and East Scotland Thistle Awards. It is shortlisted in the Best Visitor Attraction category, sponsored by The Scottish Sun, alongside Edinburgh Zoo.
The attraction is also in the running for the Inclusive Tourism category sponsored by Historic Environment Scotland, celebrating a business that has a developed an outstanding welcome for all customers and provides accessible facilities which can enjoyed by all customers.
Camera Obscura & the World of Illusions is also shortlisted in the Innovation in Tourism category, which celebrates those driving forward positive chance and creatively adapting to consumer behaviour, alongside Glenkinchie Distillery in East Lothian.
East Lothian Cottages in Haddington and Edinburgh Science are both in the running for the Climate Action Award category, sponsored by the Times, which celebrates businesses, events and destinations that have demonstrable progress on their journey to Net Zero.
And Foxlake Adventures in Dunbar, A Wee Pedal in Edinburgh and Ocean Vertical in Dunbar are shortlisted in the Best Outdoor or Adventure Experience category.
The Original Rossyln Inn in Midlothian is shortlisted in the Best Bar or Pub category, alongside Cocktail Mafia in Edinburgh. Drift in North Berwick is shortlisted in the Best Eating Experience category and Whitekirk Hill, also in North Berwick, in the Best Self Catering Experience category.
Fraser MacDonald from Preston Mill, National Trust for Scotland, East Linton, Katie Scott, Real Mary King’s Close, Edinburgh and Andy Cuthbertson, New Lanark Trust, Lanark are shortlisted in the Tourism Individual of the Year category.
The Scottish Thistle Awards are delivered by VisitScotland in partnership with regional awards programmes.
The five different regional award ceremonies will take place in September, October and November before the regional winners go through to battle it out for a national accolade at the National Final in December.
The awards champion innovation, collaboration and sustainable practices, in line with the ambitions of the national tourism strategy, Outlook 2030.
Responsible tourism is at the heart of the Scottish Thistle Awards, supporting the aim for Scotland to be recognised globally as a leader in this field.
Every entry was required to provide clear evidence on how their business addresses responsible tourism, with new categories such as the Celebrating Thriving Communities Award, Inclusive Tourism Award and Climate Action Award introduced this year.
There are 14 regional categories and 3 national-only categories.
2023 saw more than 600 entries submitted, including almost 1200 nominations from members of the public keen to give hotels, restaurants, B&Bs, visitor attractions and individuals the opportunity to earn the recognition they deserve in the part they play in making Scotland such a fantastic place to visit.
Steven Walker, Chair of the Scottish Thistle Awards industry panel, said: “The Scottish Thistle Awards mark an important celebration of the best in our industry.
“They showcase the vest best of Scotland’s tourism and events sector, helping to ensure that tourism, and the individuals who work in the industry, are recognised for the positive impact they bring to the country and our communities.
“Every one of the shortlisted regional finalists is supporting our ambition to make Scotland a better place for people to live and visit. On behalf of the panel, I would like to congratulate all regional finalists and wish each and every one of them the very best of luck at the regional finals and beyond.”
VisitScotland Regional Director Neil Christison said: “It is fantastic to see such a strong representation from Edinburgh and the Lothians in the regional finals of the Scottish Thistle Awards.
“These entries show the strength and depth of the tourism offer in the city and surrounding area, from quality visitor attractions and experiences to examples of collaboration and innovation, and much more! I wish all those shortlisted the very best of luck at the West of Scotland Thistle Awards.”
For almost 30 years, the Scottish Thistle Awards have helped shine a spotlight on individual businesses, people and partnerships working.
After a two-year break due to the COVID-19 pandemic, they returned with a bang last year, culminating in the crowning of 17 winners at the National Final in February 2023.
This year, they also include a media partnership with News Scotland.
In addition to the Central and East Thistle Awards, VisitScotland delivers the West of Scotland Thistle Awards. The regional awards programme also includes the Highlands & Islands Thistle Awards (HITA), the Aberdeen City and Shire Thistle Awards (ACSTA) and, for the first time this year, the South of Scotland Thistle Awards. This year’s sponsors of the Scottish Thistle Awards include headline sponsor, Johnstons of Elgin, and Fishers, The Macallan Estate, STV and Abbey UK.
Regional finals will take place in different locations around Scotland.
The Central & East Thistle Awards will take place at the Sheraton Grand in Edinburgh on 21 September 2023.
The Aberdeen City and Shire Regional Final, organised by Aberdeen City and Shire Tourism Awards, will take place at the Chester Hotel, Aberdeen, on 22 September.
The West of Scotland Thistle Awards will take place at the Radisson Blu in Glasgow on 28 September 2023.
The South of Scotland Thistle Awards, organised by the South of Scotland Destination Alliance and supported by South of Scotland Enterprise, will take place at The Cairndale Hotel in Dumfries on 5 October 2023.
The Highlands and Islands Thistle Awards, organised by the Highlands and Islands Tourism Awards, will take place at the The Drumossie Hotel in Inverness on 10 November 2023.
The full 14 regional categories are:
Best B&B or Guest House Experience, sponsored by Abbey UK
Best Bar or Pub
Best Eating Experience
Best Hotel Experience, sponsored by Fishers
Best Outdoor or Adventure Experience
Best Self-Catering Accommodation Experience
Best Visitor Attraction, sponsored by The Scottish Sun
Celebrating Thriving Communities Award
Outstanding Cultural Event or Festival
Inclusive Tourism Award sponsored by Historic Environment Scotland
Climate Action Award, sponsored by The Times Scotland
Innovation in Tourism
Tourism & Hospitality Employer of the Year
Tourism Individual of the Year
The three national only categories are Outstanding Sporting Event, Best Business Event and Best Luxury Experience.
VisitScotland reveals Year of Stories 2022 highlights for Edinburgh and the Lothians
A new report has highlighted how Edinburgh and the Lothians helped contribute to the success of Year of Stories 2022.
Collated by VisitScotland, the evaluation report which features independent research and partner feedback, shows the Themed Year delivered significant benefits to Scotland and its communities.*
Highlights included:
A total of 354 funded and partner events across all 32 local authority areas including 47 funded and 31 partner events in Edinburgh and the Lothians.
Greater collaboration across the tourism, events and related sectors was evidenced with hundreds of industry partners participating and a wide range of innovative partnership projects and campaigns inspired by the year.
Scots and Gaelic showcased by 42% of funded events.
Vast promotional reach was achieved including 4 million views of the Year of Stories promotional videos, 2,760 pieces of media coverage and marketing campaigns reaching people 148m times.
A central strand of activity was the creation of a diverse events programme. The funded events programmes, with support from Museums Galleries Scotland and National Lottery Heritage Fund, invested a total of £1.33 million in the sector, shining a spotlight on well-loved and brand new stories alike. The widest range of organisations from national companies to community groups participated.
Funded events included Edinburgh International Book Festival which this year ran a special Year of Stories programming strand called Scotland’s Stories Now.
Similarly, Figures of Speech a partnership between Scottish Storytelling Centre (SSC) and Edinburgh UNESCO City of Literature Trust, created six events across two seasons bringing writers and artists together to explore Scottish literature through cross-arts presentations and new commissions.
In addition, a brand new event in 2022 was Of Scotland’s Soils and Soul developed by the Royal Botanic Garden Edinburgh. Held across four Botanic Garden sites including Edinburgh, the event offered visitors four bespoke trails showcasing stories of and about Scotland that related to the land, plants and nature.
Local communities took to the spotlight with the support of the innovative Community Stories Programme, a partnership between VisitScotland and Museums Galleries Scotland with support from National Lottery Heritage Fund and Scottish Government.
This programme provided opportunities for communities to come together, tell the stories that matter to them and develop skills, opportunities and partnerships.
Events in Edinburgh and the Lothians included: A happy Nameste (greetings to you) (Dance Ihayami); A Poetry Feast of Mythical Beasts (Push the Boat Out Ltd); BE United Presents (BE United); Family Encounters – New Stories Strand (Imaginate); John Muir’s Stories of Survival (East Lothian Council); Listening to Linlithgow – The People’s Stories (Linlithgow Heritage Trust); Object of my desire (West Lothian Council); OMOS Workshops and Storytelling Cabaret (Icky Arts CIC (Pollyanna)); Oor Toon (Penicuik Community Arts Association); Pavementology – the story of Street Events at the Fringe (Edinburgh Festival Fringe Society); Preserving and Celebrating Edinburgh’s Deaf Heritage (Deaf Action); Stories of the Bathgate Hills: A Celebrations of the Voices of People and Place (Bathgate Hills Venture SCIO); The Calder Witch Hunt (West Lothian Council); The Phone Box – East Linton voices shared down the line (Catherine Wheels Theatre Company); and Voices from a New Town (Craigsfarm Community Development Project Ltd).
As well as an extensive events programme, the Year of Stories 2022 offered opportunities for the wider tourism industry and related sectors to share their own stories, with multiple examples of businesses and organisations collaborating to create new content, campaigns and activities for communities and visitors.
Locally, Edinburgh-based Mercat Tours used the Themed Years to launch a social impact project to support vulnerable people in Edinburgh through storytelling. The Our Stories, Your City project raised funds to allow members of the Grassmarket Community Project the chance to experience a tour and attraction visit free of charge.
Meanwhile The Real Mary King’s Close partnered with Edinburgh Gin to create ‘Stories & Wonders’ gin tasting tours offering visitors the chance to sample four unique gins with historical links to the city..
As part of the Year of Stories, the Scotch Whisky Experience highlighted a different story each week about one of the bottles in their whisky collection. Year of Stories was also a good match for their Tasting Tales events, which include stories about Scotch, the distilleries and the Scottish food to which they match the whiskies.
Finally, in November 2022, Rosslyn Chapel launched an initiative which asked visitors from around the world to share a story about the attraction. The chapel, which was founded in 1446, has featured in a number of stories, most notably Dan Brown’s novel, The Da Vinci Code, but it has attracted visitors for generations, many of whom have recorded their stories in travel journals.
Neil Christison, VisitScotland Regional Director said: “Themed Years provide an opportunity for collaboration and partnership across tourism, events and wider sectors, using Scotland’s strengths to attract domestic and international visitors and grow the visitor economy.
“The findings of this evaluation show that the Year of Stories really engaged communities right across the Capital, Mid, East and West Lothian. While the year may have ended, the story is far from over. Our hope is that businesses and events continue sharing their stories and visitors continue to be inspired by the places, people and cultures associated with them.”
Culture Minister Christina McKelvie said: “I am delighted that Scotland’s Year of Stories 2022 has had such a positive and lasting impact in so many communities across Scotland.
“As a result of partnership working, the fantastic range of events on offer inspired people to create and share their own incredible stories, traditions and journeys.
“The high level of engagement with this themed year will leave a lasting legacy as we continue to tell each other stories about who we are and where we live.”
Lucy Casot, CEO of Museums Galleries Scotland said: “The Year of Stories Community Stories Fund created a powerful opportunity to support a wide range of people to take part in the themed year and we are proud to have delivered this in partnership with VisitScotland, with support from National Lottery Heritage Fund and the Scottish Government.
“The fund supported creativity with new and old stories brought to life allowing locals and visitors to experience a wide diversity of voices.
“The evaluation clearly demonstrates the positive impact participation had on the groups who held events and the communities across the country who came together to enjoy them. To know that this year’s programme increased awareness of and appreciation for Scotland’s stories and has inspired future visits is a remarkable achievement by all those involved.”
Caroline Clark, The National Lottery Heritage Fund Director for Scotland, said: “The impact of Year of Stories was writ large across Scotland last year. People throughout the country really got behind it, a fact confirmed by this report.
“The diversity of stories and how they were shared was a particular feature of the Year of Stories due to the Community Stories Programme, which was supported through funding from National Lottery players. It really engaged with the imagination of individuals, communities and groups, allowing them to share their stories, their way – stories of Scotland’s people, places and cultures.”
The Themed Years model provides a shared platform for many organisations to come together and multiply their impact by working together, inspired by the same theme and utilising common branding and tools. Scoping for options and approaches for a possible 2025 Themed Year is now underway with more details to be released towards the end of 2023.
The Year of Stories Evaluation Report can be viewed here
Today, Thursday 7th July, Edinburgh Festival Fringe Society is delighted to launch the official 2022 Edinburgh Festival Fringe programme.
After the challenges of the last two years, it feels more important than ever to celebrate the diverse selection of work on display at the Fringe, spanning the genres of theatre, dance, circus, physical theatre, comedy, music, musicals, opera, cabaret, variety, children’s shows, spoken word, exhibitions and events.
As published in June, our shared vision for the Fringe is to give anyone a stage and everyone a seat.
This year’s programme features work across 3,171 shows, from 58 countries, with themes tackling some of the most topical issues in the world today.
From migration, refugees and displaced people, to race and identity, women’s safety, disability, mental health and climate change, as well as an exploration into gender, queer identity and drag, true crime and more along the way.
As might be expected, lockdown and wider isolation are prominent themes, as well as a focus on parent and child relationships through various generations. Joyously, this year’s Fringe brings together many well-known names, as well as emerging talent, in work both homegrown and international.
New for 2022 is an extension of the popular Fringe Street Events, which will invite audiences to enjoy performances in new locations, including St Andrew SquareandSt James Quarter.
In addition, Fringe Central – the festival’s home from home for Fringe artists, journalists, venue operators, creative industries, and visiting curators – is moving to St James Quarter for the first time.
In previous years this dedicated participants’ hub has played host to over 1,000 national and international media representatives, alongside 1,200 arts industry professionals looking for shows to book as well as co-commissioning and touring opportunities, making the Fringe one of the world’s foremost places for performing artists to do business, and to find opportunities to share their work in other festivals and on stage and screen.
Launching the 2022 Fringe Programme, Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society, said: “As we celebrate the festival’s 75th anniversary year, the launch of today’s programme reflects the regenerative nature of a cultural icon that has weathered many storms since its inception.
“Featuring 3,171 shows from 58 countries, this year’s programme represents a glorious return to fully live shows in theatres, venues and public spaces across Edinburgh, in one of the greatest annual celebrations of culture and creativity in the world.
“As a festival which offers anyone a stage and everyone a seat, we can’t wait to welcome artists, writers, staff, crew, venues, producers, creatives, residents and audience members together this August, after two years of uncertainty and reinvention.
“We are hugely thankful to all our sponsors and supporters – those who have backed us through the tough times and those who have come on board to ensure the Fringe returns to its full stature in its celebratory 75th year.
“Venues, producers and artists have created an amazing array of performances and events which dig into some of the most topical themes being discussed in the world today. This is an opportunity for us all to laugh, cry, celebrate and be entertained together, living in this one incredible moment and looking ahead to the future of the Fringe and the many momentous moments yet to come.”
Culture Minister Neil Gray said: “It’s fantastic to see the Fringe unveiling such a varied and exciting programme for its 75th anniversary celebrations this year. Over the decades, as part of the Edinburgh Festivals, the Fringe has been pivotal in shaping and promoting our cultural identity on an international stage.
“To support the return and delivery of Fringe 2022, the Society has received £1.58 million through our PLACE Resilience Fund with £305,000 of this going towards maintaining the Society’s arts industry and media services and supporting the Fringe street events.
“The remaining £1.275 million in the fund has gone to venue producers so that they can continue to programme work of the highest quality. This benefits artists, workers and audiences by protecting jobs an increasing local employment as well as promoting accessibility, sustainability, diversity and inclusion.
“I would encourage everyone to visit the Fringe this year, and to do so safely and with consideration for those around you.”
Cllr Cammy Day, Council Leader of City of Edinburgh Council, said:“This is a very special year for the Fringe, not only does it see the return of a jam-packed programme of artists and performers from across the globe, it is also marks 75 years of this remarkable festival. The Fringe’s varied programme promises to impress, entertain and educate audiences of all ages with performers visiting the capital to showcase their work and meet new audiences.
“This year also marks the fifth year of Fringe Days Out where people have the opportunity to enjoy the Fringe. Through partnerships with schools, community groups, charities and organisations Fringe vouchers, bus tickets and additional support is provided to offer residents the choice to visit the festival. I would encourage everyone to explore this year’s programme– it’s not to be missed.”
Paul Bush OBE, VisitScotland’s Director of Events, said: “The Edinburgh Festival Fringe is a fantastic platform for artists, performers and communities to connect, enjoy and share memorable experiences.
“It is also a key part of Scotland’s portfolio of world-class events and having the Fringe in our calendar further strengthens the country’s position as a leading events destination and the perfect stage for events.
“The launch of the 2022 programme is a wonderful milestone as we celebrate 75 years of this amazing event and return of an international cultural icon. Whether it’s comedy, music or theatre, now is the time to plan and enjoy experiences that stir the emotions and elevate in-the-moment moods.”
James Stafford Head of Partnerships & Community at TikTok said: “The Edinburgh Fringe is a unique moment that brings together emerging artists in a celebration of creativity.
“Our partnership places TikTok’s global community at the heart of the iconic festival, and celebrates our joint belief that creativity is for everyone. TikTok is the home of entertainment and creativity and I know our community will welcome the opportunity to discover new artists, collaborate, and be inspired.”
Barbara Smith, Managing Director of Johnnie Walker Princes Street,said: “The Johnnie Walker Princes Street team is delighted to be on board as Official Partner of The Edinburgh Festival Fringe in its momentous 75th year.
“2022 is a big year for us, too, as we’ll enjoy our first summer open, and we can’t wait to help entertain the festival crowds when they arrive come August. We’re very much looking forward to hosting our own unmissable programme of events in our ‘Label Studio’ space as part of our ‘Pick of the Fringe’ series.
“Our guests can expect to enjoy an exciting and diverse mix of comedy, music, and theatre, paired with some of the most creative cocktails and tastiest drams Scotland has to offer.”
Modern travellers expect more than cheap transport and comfy hotels. Scottish based tour operator Rabbie’s (www.rabbies.com) has launched ‘We Care About There’ in partnership with VisitScotland to fulfil holidaymakers’ demand for sustainable and responsible travel as well as memorable and ethical experiences.
Rabbie’s has partnered with VisitScotland to deliver two brand new tours. A two-day Whisky & Castles tour sees guests visit two green tourism gold award-winning distillers and discover the innovative sustainable production methods behind Scotland’s most famous product.
While the five-day Orkney & Scotland’s Northern Coast tour takes guests to meet the locals who have dedicated their lives caring for Scotland’s cultural heritage.
Rabbie’s has long been ahead of the curve when it comes to delivering environmentally conscious tours. As well as providing award-winning small coach tours across the UK and Europe, over the last 14 years, Rabbie’s has mitigated its environmental impact through several positive initiatives.
These green programmes include a self-imposed carbon tax, which so far has raised over £120,000 for environmental and social projects chosen by staff. Additionally, Rabbie’s hosts staff volunteer days, and a encourages a “leave no trace policy” on every outing.
Rabbie’s new tours, especially featured as a part of their We Care About There campaign, include:
Cardhu is a Speyside distillery near Archiestown, Moray, Scotland. It was founded by the whisky smuggler John Cumming, and his wife Helen Cumming in 1824. The distillery’s Scotch whisky makes up an important part of the Johnnie Walker blended whisky
This two-day adventure is packed full of Scottish whiskies, castles and scenic views. The tour travels North towards Highland Perthshire, visiting typical highland towns and enjoying the beautiful peaks of the Cairngorms National Park.
The tour visits the historic Cardhu Distillery, and Scotland’s highest distillery at Dalwhinnie. As driving duties are handled by Rabbie’s Driver-Guide’s all are able to sample some of Scotland’s finest produce. Prices for this two-day tour begin at £115 per person, with tours departing throughout the summer from Edinburgh.
Escape to Scotland’s extreme Northern Coast and sail the Viking Waters of the Northern Sea to Orkney to discover Scotland’s fiercely protected island culture. The archipelago hides many treasures, but the expertise of your Driver-Guide, plus the warm welcome from the locals will help guests unlock the magic of Orkney’s prehistoric monuments and proud island communities.
Natural beauty awaits on this tour too, vibrant red sandstone coasts, and green pastures show why these islands have been revered and respected for centuries. Join Rabbie’s in celebrating this remarkable part of Scotland with prices starting at £379 per person. Tours are departing throughout the summer.
While touring, Rabbie’s promotes a “leave no trace” policy. Guests are encouraged to take away all litter, stick to marked pathways, and observe wildlife from a distance. Ultimately, leaving every natural spot untouched for future visitors to enjoy.
In some instances, sustainability means more than environmental protection, it means running tours in a way that is respectful and mindful of small local communities and economies.
Rabbie’s uses mini-coaches not only for the comfort of guests, but also so that the tours can visit villages and destinations off-of-the-beaten-track. This provides a unique and genuine touring experience while supporting the economy of small communities.
For more information about Rabbie’s and its tour offerings, visit www.rabbies.com.
Scots get back to the beach as summer season opens and two new locations added this year.
Seaside and coastal locations play a major role in Scotland’s tourism industry – bringing international and domestic visitors into local communities.
In 2019, 38% of international visitors visited a beach during their visit*.
Of the 85 bathing waters sampled by SEPA last year, 99% are classified as sufficient or better for 2022.
New-look bathing water signs will be installed over the summer at five locations on the west coast.
Know the key steps to protect the water environment and ensure you stay safe near the water.
Scotland’s bathing water season has officially begun, ready to welcome locals, international and domestic visitors to 87 locations around the country, playing a vital role in helping Scotland’s tourism industry recover after limited travel over the last few years.
Of the 85 bathing waters sampled by the Scottish Environment Protection Agency (SEPA) last year, 99% are classified as sufficient or better for 2022. Thirty two (38%) are rated as ‘excellent’.
Two new locations, Barassie in South Ayrshire and Lower Largo in Fife, were designated in May following successful applications, bringing the total number of official bathing waters for the 2022 season to 87.
Bathing water boosts for tourism
Continually ranked as one of the most beautiful countries in the world by British travel publisher Rough Guide, Scotland’s natural environment is world-renowned and provides ahigh motivation for people to visit. Its beaches range from remote, unspoilt Hebridean sands to golden stretches along northern and eastern coves and popular western shores – with three bathing waters on inland lochs.
Trips to the beach provide valuable outdoor spaces for local residents and bring visitors to the shoreline for the day. They also result in overnight stays in communities, meals in local restaurants and cafes, and shopping in nearby locations – which can bring a real boost to the local economy.
Figures from Visit Scotland show that in 2019 38% of international visitors visited a beach, during their visit. Domestic tourism resulted in 2.3 million overnight trips to seaside and coastal locations and generated £448m of expenditure for the Scottish economy.
Designated bathing waters are sampled by SEPA regularly during the season, which runs until 15 September, and the results are published online. SEPA’s network of 29 bathing water signs show daily water quality information so visitors can decide whether they participate in water or land-based activities. Predictions are also published on SEPA’s website.
This year SEPA will be installing six new totem-style bathing water information signs at five locations in the South West – replacing original units from 2003.
Ayr (two signs)
Irvine
Prestwick
Troon
Saltcoats/Ardrossan
Ruth Stidson, Principal Scientist (Bathing Waters) at SEPA, said:“With Covid restrictions now eased, visitors will be flocking to our stunning coastlines and beaches. SEPA’s bathing water designations ensure beach users can make an informed decision on if they want to take part in water-based activities at 87 locations across the country.
“Protecting and improving our bathing waters is crucial for our environment, our local economies which rely on beach tourism and our visitors, whether local, domestic or international. SEPA works every day to protect and enhance Scotland’s stunning environment and we are committed to ensuring all of Scotland’s designated bathing waters meet water quality standards.
“We’ve seen a number of improvements over the last few years, as key projects have delivered positive changes. Partnership working between SEPA, Scottish Government, the farming sector, Scottish Water, Keep Scotland Beautiful, local authorities and communities has been vital to achieving better results. Further work is continuing this year to drive forward improvements this season and beyond.”
Environment Minister Mairi McAllan said:“There are now more official bathing water sites in Scotland than ever, which is great news for local communities, residents and tourists alike.
“By investing in protecting and improving bathing waters across Scotland we have made sure many more people can continue to enjoy them with 99% of bathing waters passing bathing water quality standards in 2021.”
Malcolm Roughead, Chief Executive VisitScotland said:“Scotland’s coastline is home to many stunning beaches and is a vital part of our tourism offering. From family-friendly day trips to water-based adventures, they offer a diverse range of experiences for visitors.
“SEPA annual bathing water classifications provide helpful guidance for visitors and are a reminder of the important role we all have to play in protecting our natural landscapes.
“As the summer season starts, we ask everyone to enjoy our waters safely and respectfully. We would urge visitors to follow water safety advice, guidance and signage and, to ensure our beaches are protected for the enjoyment of all, leave no trace of their visit.”
The season was officially launched at Barassie in South Ayrshire, one of Scotland’s newest bathing waters.
Ongoing improvement in water quality
Previous SEPA water quality improvement projects have demonstrated bold and timely action from partnership working with organisation including Scottish Government, Scottish Water, the National Farming Union of Scotland (NFUS) local communities, local authorities and Keep Scotland Beautiful (KSB). Fifteen bathing waters that had a poor classification in 2015 have improved to a sufficient or better classification in 2022.
SEPA will continue to work with partners to raise or maintain the state of bathing waters throughout Scotland for the benefits of the communities and visitors who use them.
Dhoon Bay, on the Solway coast, is the only bathing water classified as poor for 2022. SEPA has been working closely with the local community, local authority and Scottish Water to put in place actions to reduce the impact of private sewage treatment systems in the catchment area.
Plans for permanent improvements for the private systems serving domestic homes is ongoing, with funds made available by the Scottish Government and assistance from Scottish Water.
South of Scotland Enterprise is also involved in plans to upgrade treatment provision at a caravan park in an area that is important for tourism. These actions are aimed at improving water quality in what will be a critical year for this location.
Help improve our beaches and coastlines
Communities and visitors to Scotland’s beaches can help protect our water environment, even when they’re not visiting.
It’s important that people understand the impact what they flush away has on the environment, including their local bathing water. Every year Scottish Water teams deal with around 36,000 blockages, costing customers about £7 million annually, and around 80% of those are caused by people flushing the wrong items down the toilet, or pouring fats, oil and grease down the sink. These blockages in the sewer system can result in spills of pollution into the environment.
Whether you are at home, at work or on holiday, Scottish Water provides advice on how to protect the network, and Scotland’s water environment, at scottishwater.co.uk/naturecalls
Simon Parsons, Scottish Water’s Strategic Customer Services Planning Director,said: “Scottish Water is committed to continuing to support the protection and improvement of Scotland’s rivers, coastal waters and beaches.
“We recently published our urban waters route map, announcing plans to invest up to half a billion pounds more in Scotland’s waste water network to deliver further improvements and ensure that Scotland’s rivers, beaches and urban waters are free from sewage-related debris.
“All our customers can play a huge part in preventing debris in rivers and on beaches. Our new national campaign ‘Nature Calls’ urges customers not to flush wet wipes (and other items) down the toilet and we are calling for a complete ban on the sale of wet wipes containing plastic.”
Protecting our bathing waters while at the beach is also vital. Waste from animals or litter is not just unsightly, it can have a negative impact on the environment – so it’s important to make sure your visit doesn’t contribute to pollution.
Barry Fisher, CEO of Keep Scotland Beautiful said:‘We are delighted with the results of My Beach Your Beach; working together, partners, communities and individuals have really raised awareness of bathing water quality, encouraging everyone to play their part in helping to protect the sand and sea.
“My Beach Your Beach encourages more people to engage in simple actions leading to better bathing water quality. Waste from animals or litter is not just unsightly, it can have a negative impact on the environment. So, visitors are encouraged to take litter home, clean up after their dogs and avoid feeding the gulls, ensuring a good beach experience for everyone who visits.”
For advice on how to keep safe in and around water visit the RLNI and Water Safety Scotland webpages.
During the season, SEPA posts results online from its sampling of all 87 designated bathing waters. At 29 locations there are bathing water signs with updated water quality predictions by 10am, so you can check before you travel.
At most locations, bathing is not advised during, or one to two days after, heavy rainfall due to the risk to bathers’ health from short term water pollution. Site-specific information on risks can be found on the individual bathing water profiles on our website.
During his visit, the MP said that, while aware that the issue of protection of title for electricians was under consideration in the Scottish Parliament, he would now seek to raise the matter in the House of Commons and would add his name to SELECT’s Wall of Support.
Meeting with SELECT Managing Director Alan Wilson, Director of Employment and Skills Fiona Harper, and Specifier and Client Relations Manager Yvonne Wilson, Mr Thompson discussed a number of other construction sector issues, including procurement and payment.
The MP said: “I was delighted to have the opportunity to meet the SELECT team. I have been aware since my days as leader of Midlothian Council of the good work the organisation carries out on behalf not only of electricians but of the construction industry in Scotland as a whole.
“I am very happy to lend my name to the campaign for regulation of the electrical industry. It is an idea whose time has come, since it can only be common sense to assure the public that anyone who presents themselves as an electrician is appropriately qualified and registered and that those who work in the industry do so in a safe and competent manner.
“I fully agree that seeking to regulate electricians could have a significant positive economic impact, as well as helping to reduce the numbers of deaths and injuries caused each year by fires or electric shocks.”
During his visit on Wednesday April 13, Mr Thompson also engaged with his hosts on the importance of a collaborative public sector procurement system and a payment system which made sure that customers pay on time and in full.
While taking a tour of the HQ, he also visited the dedicated SELECT Training Centre, where the Training and Technical departments deliver a huge range of SQA-accredited courses for businesses and organisations across Scotland.
SELECT’s Alan Wilson said: “It was our pleasure to welcome Mr Thompson to our HQ and to have meaningful discussions about matters which directly affect our members, particularly recognition and the ongoing problem of late and withheld payments.
“Mr Thompson’s interest in our activities is indicative of a continuing groundswell of support for our campaigns, with a number of MSPs and other trade associations putting their names to new bricks on the Wall of Support.”
Ms Harper, who is also The Secretary of the Scottish Joint Industry Board (SJIB), said: “I am sure Mr Thompson appreciated that safety is at the forefront of everything we do as an organisation and that we will not rest until protection of title makes the industry as safe as it possibly can be.”
The Lift and Escalator Industry Association (LEIA) and Federation of Environmental Trade Associations (FETA) both signed up to the online resource, along with Conservative MSPs Maurice Golden, Tess White, Russell Findlay and Jamie Greene..
As SELECT’s campaign for recognition of the industry continues to gather pace, it is now planning meetings with other MPs and MSPs in the coming weeks and months to add further names to the wall.
The Royal Highland Show will take to the small screen to livestream this year’s 200th anniversary event across the globe.
In what has been described as a ‘game changer’ for the Royal Highland Show, organisers have successfully secured £200,000 of funding from the Scottish Government to drive this ground-breaking initiative.
The funding will be administered by EventScotland, part of VisitScotland’s Events Directorate, on behalf of the Scottish Government.
The free-to-view RHS TV will see a dynamic mix of live and pre-recorded content broadcast throughout the four days, featuring the perfect balance of livestock judging, equestrian classes, culture, interviews, food & drink and of course, the grand parade. Presenting RHS TV in the mornings will be Dougie Vipond, with Sarah Mack taking the reins in the afternoons.
Not only beamed across the globe, RHS TV will also be transmitted across the showground on giant screens throughout the four days. The content captured will be available to watch back on the Royal Highland Show YouTube channel.
The exciting announcement follows on from the success of the Royal Highland Showcase in 2021, which saw a total audience of 345,701 viewers watch the action online from across 97 countries.
Bill Gray, Chairman of the Royal Highland and Agricultural Society of Scotland (RHASS), organisers of the Royal Highland Show, said: “This is a hugely exciting announcement which will allow us to bring the best of food, farming, and rural Scotland to audiences across the globe.
“The value the Show brings to the economy and also to Scotland the brand is reflected in the level of support we have received from the Scottish Government, for which we are very grateful.”
The announcement is just one of many exciting new initiatives planned to make the 2022 Show, which marks 200 years since the first Show took place, a spectacular event.
Bill added: “RHS TV also presents great opportunities for sponsors and exhibitors to extend their reach beyond the 200,000 people expected to attend the event.
“This is yet another way in which we can add value and also generate revenue which allows RHASS to fulfil its charitable activities.”
Paul Bush OBE, VisitScotland Director of Events, said: “The support of the Scottish Government has ensured the organisers of the Royal Highland Show are able to continue to embrace innovation and build on the success of last year’s Showcase with RHS TV.
“Scotland is the perfect stage for events and the dynamic mix of live and pre-recorded content to be broadcast via RHS TV will enable audiences both around the world and at home to connect, enjoy and share in the memorable experience that is the Royal Highland Show, one of the country’s much loved major events.”
Culture Minister Neil Gray said: “I know how important events like this are to farmers, crofters and rural communities more generally. As the Royal Highland Show celebrates its 200th anniversary this year I’m delighted that this important and high profile event will be welcoming people in person again.
“The Show, which brings together Scotland’s world famous food and drink, traditions and culture to be enjoyed by attendees from around the world, will once again support Scotland’s events supply chain which has been particularly hard hit by the pandemic.
“I am delighted that Scottish Government funding will enable the Royal Highland Show to showcase online all that rural Scotland has to offer and celebrate, significantly increasing the reach of this event and enabling people across Scotland and all around the world to experience the rich variety of activities the Show has to offer.”
Supported by Royal Bank of Scotland, the Royal Highland Show will take place at the Royal Highland Centre, Ingliston, Edinburgh, on 23-26 June 2022.
Tickets, including for car parking, must be pre-purchased online this year and no tickets will be available to buy on the gate. Tickets are limited in number this year with sell out days anticipated, so it is advised to purchase early. Children aged 15 and under go free when accompanied by an adult (free ticket must also be reserved in advance).
For further information and to purchase tickets please visit:
Details of a financial package worth £65 million for culture and major events have been confirmed by the Culture Secretary Angus Robertson.
The split of the funding is as follows:
for cultural businesses, organisations, venues and independent cinema support and grassroots venues – £31.5 million
National Performing Companies (for Christmas losses and touring fund re-purposing) – £2 million
Freelancers – £10 million
Events sector – £19.8 million
Museums, galleries and heritage – £1.7 million
Culture Secretary Angus Robertson said: “The ongoing COVID-19 pandemic is once again causing disruption and uncertainty in the culture and events sector, who have already been hit so hard by its impact.
“We have been engaging with the sector about the impact of the Omicron variant and we are fully committed to supporting culture and events while they recover from the impact of the COVID – and we are aware of just how important they are to Scotland, and indeed the wider recovery from this pandemic.
“These additional funds will help protect the livelihoods of the people working in the sector – and allow us to give further support to freelancers, culture organisations, venues and our national performing companies.”
Creative Scotland’s Cancellation Fund for Creative Freelancers opens for applications this Thursday at 2pm.
Creative Scotland’s Chief Executive Iain Munro said: “We are very grateful for this significant increase in emergency funding from the Scottish Government which reflects the severity of the challenges being faced by Scotland’s culture sector.
“Our Cancellation Fund for Creative Freelancers is live, with applications open from 6 January, and more information on support for organisations and venues will follow as soon as possible.”
VisitScotland Director of Events Paul Bush said: “The Scottish Government’s commitment of £19.8 million for Scotland’s events sector is welcome news as the industry continues to deal with the latest challenges presented by the pandemic and the Omicron variant.
“EventScotland is currently working with the Scottish Government and the Event Industry Advisory Group (EIAG) to determine the best way of distributing the funding to ensure we get support to those in need across the sector, and details on this will be shared shortly.”
