New research has revealed one in two people (56 per cent) living in Edinburgh have experienced feelings of loneliness at Christmas, with almost one in five (18 per cent) saying they expect to feel lonelier this year than they did last Christmas.
The research, conducted by Fort Kinnaird in partnership with the Mental Health Foundation, also found that more than half (53 per cent) of people in Edinburgh said they wouldn’t know where to turn for help when struggling with loneliness or isolation.
Worryingly, almost half (49 per cent) also said they don’t feel comfortable confiding in someone they trust about how they feel – a tendency that increases with age.
In response, Fort Kinnaird has teamed up with Edinburgh-based charities Cyrenians and Edinburgh Young Carers to help raise awareness of the support they can provide for vulnerable groups experiencing feelings of loneliness, including people who are homeless and young carers.
Cyrenians works to tackle the causes and consequences of homelessness, including social isolation, by offering prevention, early-intervention and supported-housing services.
Meanwhile, Edinburgh Young Carers provides respite and support to young people who care for somebody at home. They aim to improve the lives and wellbeing of young carers by raising awareness, offering emotional and practical support and by giving each young person the opportunity to take a break from their caring role which can be very isolating.
Fort Kinnaird will be donating advertising space to both of the local charities, helping to signpost the vital support for those who need it most, while also encouraging donations. Adverts promoting the charities will feature across its digital screens, on posters and bathroom mirror vinyls, as well as on social media and the centre’s website during the festive period.
Later this month, the centre will also bring back its popular Letters of Hope initiative for the second year, where shoppers are encouraged to share messages of support that will once again be distributed by Cyrenians to vulnerable members of the community, helping to combat social isolation over the festive period.
Shoppers will also be able to make a voluntary donation to Cyrenians through a donation point located next to the ‘Letters of Hope’ Mailbox.
To support young people experiencing loneliness, the centre will also be hosting digital workshops run by animation and film makers D Fie Foe, in partnership with Edinburgh Young Carers. The workshops will aim to provide young people with useful skills in digital filmmaking, whilst using creativity as a platform to connect and collaborate with others.
Liam Smith, centre director at Fort Kinnaird, said: “The festive period is a truly special time for us at Fort Kinnaird, bringing people from across the community together to enjoy our Christmas markets and festive activities, but sadly we know that it can be a lonelier time for some.
“Having worked closely with Cyrenians over the past year, we’re acutely aware of the impact that social isolation and loneliness can have and wanted to build on our partnership to increase our support for those in need this Christmas.
“We’re proud to be partnering Cyrenians and Edinburgh Young Carers to raise awareness of the local support available, whilst creating opportunities for meaningful moments of connection this Christmas.
“We look forward to seeing the messages of festive joy shared by our visitors through Letters of Hope, whilst raising valuable donations for Cyrenians.”
Alexa Knight, Director of Policy and Influence for the Mental Health Foundation, said: “We can all feel lonely at times, but when loneliness lasts for a long period, it can have a profound impact on our mental health.
“At Christmas, this can feel even harder because the portrayal of the season as full of joy and togetherness can deepen feelings of isolation if we are lonely.
“Working with Fort Kinnaird allows us to shine a light on an issue that is often hidden, encourage open conversations, and connect people with the support and understanding they need this Christmas and beyond.
“It’s important to note that loneliness isn’t something individuals should have to fix alone; we all have a role to play. Taking time to check in with people around us, offering a listening ear, or creating spaces where others feel welcome can make a real difference.”
The research also revealed that whilst loneliness is often associated with older generations, younger people are increasingly struggling too, with more than a third (34 per cent) of 18–24-year-olds anticipating greater feelings of loneliness this year.
Social media also emerged as a key influence, with almost a quarter (24 per cent) of people saying that online platforms make them feel more alone at Christmas, whilst financial pressures (43 per cent), being physically distant from family and friends (29 per cent) and the recent loss of a loved one (27 per cent) and were the key reasons behind feelings of disconnection.
Margaret Murphy, Chief Executive at Edinburgh Young Carers, said: “Edinburgh Young Carers are delighted to be working with Fort Kinnaird on this campaign in the run up to the festive period.
“Young carers take on incredible responsibilities for their loved ones throughout the year, and Christmas can often be an isolating and difficult time.
We hope this campaign will highlight the support that young car”ers and young adult carers have a right to access – including a break from caring and a chance to have fun and spend time with friends.”
Throughout the festive period, Fort Kinnaird will also be transformed into a festive wonderland filled with seasonal street food, artisan gifts, fairground rides and spectacular circus shows for all to enjoy.
To find out more visit https://www.fortkinnaird.com/christmas.
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