Central and East Thistle Awards winners revealed

Globally renowned events, world-famous attractions and a host of tourism businesses have been crowned winners at a top regional tourism and events award ceremony.
A total of nine local businesses and events took home awards at the Central and East Thistle Awards regional final, held on Thursday at the city’s Assembly Rooms.
For over 30 years, the Scottish Thistle Awards have showcased individual businesses, people and partnership working. They have become an annual celebration of excellence, collaboration and innovation within one of the country’s most important sectors. Past winners credit the awards with boosting their business, increasing enquiries and inspiring staff.
Winners from across the Capital include:
28 York Place which took home two prizes, winning Employer of the Year and Best Accommodation or Unique Stay.
Located in the heart of Edinburgh’s New Town, 28 York Place is a beautifully restored Georgian townhouse offering boutique accommodation, stylish event spaces and exceptional hospitality. Judges were particularly impressed by the combination of arts and culture, partnership working, operational sustainability and investment in future talent.
Gordon Wilson, General Manager of 28 York Place said: “To win is a huge honour. From the character of the building to the thoughtful touches that shape each guest’s stay, we work hard to make every visit feel personal and memorable.
“Being recognised among Scotland’s best is wonderful validation of the care our whole team puts in.”
The Best Eating Experience title was awarded to Amber Restaurant at The Scotch Whisky Experience with judges noting both the restaurant’s impressive sustainability credentials and it’s dining experience centred on storytelling and showcasing Scotland’s regions through provenance-led dishes.
Julie Trevisan-Hunter, Marketing Director at The Scotch Whisky Experience, said: “Being recognised at the Thistle Awards during Amber’s 25th anniversary is an incredible milestone for our entire team.
“For a quarter-century, we have pioneered immersive food and whisky dining on the Royal Mile, proudly showcasing Scotland’s larder and creating lasting memories through exceptional food and drink, bringing the stories behind them to light.”
Virgin Hotels Edinburgh on Victoria Street was named Best Hotel, sponsored by Fishers. Judges were impressed by the hotel’s extremely high-quality visitor experience and a clear passion for local partnerships.
Mafalda Albuquerque, General Manager at Virgin Hotels Edinburgh said: “Winning Best Hotel at the Scottish Thistle Awards is an incredible honour and a proud moment for everyone at Virgin Hotels Edinburgh.
“This recognition belongs to our exceptional team, whose passion, warmth and commitment create unforgettable stays every day. We’re delighted to celebrate this achievement alongside our guests, partners and the Edinburgh community who inspire us to keep raising the bar.”
While A Wee Pedal, earned the title of Best Outdoor or Adventure Experience, sponsored by GetYourGuide. The family-run business helps visitors discover a different side of Edinburgh through guided bike and e-bike experiences and judges commended the forward-thinking and progressive approach while firmly remaining centred around people.

Leanne Farmer, Owner of A Wee Pedal said: “Winning the Scottish Thistle Award is a tremendous honour, recognising the passion, dedication and innovation that underpins everything we do.
It celebrates our incredible team, strengthens our reputation, inspires confidence among visitors and partners, and showcases how tourism can successfully combine outstanding visitor experiences with meaningful community impact and sustainability.”
There was further success for Edinburgh Zoo following its Climate Action award win at last year’s national ceremony. The popular attraction took home the Inclusion Award, sponsored by AccessAble, for its work including the development of employment pathways with Down’s Syndrome Scotland, extensive youth employability and significant investment into community engagement programmes.

Ben Supple, Deputy Chief Executive at the Royal Zoological Society of Scotland said: “Making nature more inclusive is at the very heart of our work at Edinburgh Zoo and across the Royal Zoological Society of Scotland.
“We passionately believe that nature is for everyone which is why we are determined to make the zoo as accessible as possible.”
The Royal Edinburgh Military Tattoo won the award for Outstanding Cultural Event or Festival, sponsored by STV.
Every year, the spectacular showcase at Edinburgh Castle brings together military bands, musicians and performers from around the world. This international appeal alongside the iconic venue and the event’s success in showcasing Scotland’s culture and heritage were key reasons the event took home the trophy.
Jason Barrett, Chief Executive of the Royal Edinburgh Military Tattoo said: “This award celebrates the passion and vision that drives The Royal Edinburgh Military Tattoo and we are honoured to be recognised for the power of our performance to connect, inspire and uplift.
“We are proud to share in Scotland’s rich cultural story with the world, and this achievement reflects the exceptional efforts of our team, partners, and global cast.”
Camera Obscura & World of Illusions, Edinburgh’s oldest visitor attraction, earned the title of Best Visitor Attraction. Judges commended the attractions groundbreaking approach to the visitor experience with innovation evident in every area of the organisation.

Andrew Johnson, General Manager said: “We are absolutely thrilled to win this award.
“It is a powerful recognition of the creativity, commitment and care shown by our entire team, and of our ongoing ambition to make Camera Obscura & World of Illusions an inspiring, welcoming and forward-thinking place to visit, work and enjoy.”
The Climate Action Award, sponsored by Historic Scotland, was won by Edinburgh International Festival. The world-renowned event earned the judges’ favour through initiatives like their carbon foot printing process and strong staff engagement and training.
Francesca Hegyi, Edinburgh International Festival’s Chief Executive said: “We’re delighted to accept this Climate Action Award from the Scottish Thistle Awards.
“Climate action is built into how we plan, programme and deliver the Festival, and this award is a real encouragement to keep pushing further and lead by example within Scotland’s cultural sector”.
Finally, Helen McVey of Highland Experience Tours was named the winner of the Rising Star award, sponsored by HIT Scotland.
Since joining Highland Experience Tours in 2023 Helen has progressed into the leading role of developing the company’s sustainability, operational improvements and ethical strategy. She took the lead in the company’s application to become a certified B Corp business that has helped embed value-led practices across the whole business.

Helen said: “Winning the Rising Star Award is an incredible honour. I feel so incredibly lucky to have grown with Highland Experience, a team that believes tourism can be a force for good.
“Leading our B Corp journey has been one of the most rewarding parts of my career, allowing me to help turn those values into action.”
Delivered by VisitScotland with headline sponsors Abbey: The Destination Experts – part of the Abbey Group, a collection of travel companies specialising in inbound tourism to the UK & Ireland, in September. The Scottish Thistle Awards combines five regional awards and a national final.
Neil Christison, VisitScotland Regional Director, said: “Congratulations to all nine Edinburgh businesses and events recognised at this year’s Scottish Thistle Awards regional final. Their success reflects the innovation, dedication and passion that continue to make Edinburgh one of the world’s most inspiring visitor destinations.
“From outstanding visitor experiences and exceptional hospitality to internationally renowned events and attractions, these winners showcase the very best of Scotland’s tourism and events industry. They play a vital role in supporting jobs, communities and local economies while delivering memorable experiences for visitors from near and far.
“The Scottish Thistle Awards celebrate excellence across our sector, and this recognition is a testament to the hard work of the teams behind each business and event. I wish all of our winners the very best as they go on to represent Edinburgh at the national final later this year.”
Responsible tourism is at the heart of the Scottish Thistle Awards, supporting the aim for Scotland to be recognised globally as a leader in this field.
Regional winners for Central and East were announced at a ceremony hosted by radio DJ Grant Stott and delivered by VisitScotland, with headline sponsors Abbey: The Destination Experts – part of the Abbey Group, a collection of travel companies specialising in inbound tourism to the UK & Ireland.
Winners from all five regional awards, which also include the West of Scotland, Highlands and Islands Thistle Awards (HITA), the Aberdeen City and Shire Thistle Awards (ACSTA) and the South of Scotland Thistle Awards (delivered by the South of Scotland Destination Alliance and supported by South of Scotland Enterprise) go on to compete at the Scottish Thistle Award national ceremony in November.
This year’s sponsors also include AccessAble, Fishers, GetYourGuide, Historic Scotland, HIT Scotland, Scottish Licensed Trade Association (SLTA), STV, The Times Scotland and the Scottish Sun.
For a full list of winners, please visit:
Central and East Thistle Awards Winners 2026 – News | VisitScotland.org





















