Graham Norton named as newest Ambassador of Edinburgh Festival Fringe

Globally recognised comedian, author and television presenter joins fellow Ambassadors Brian Cox, Suzy Eddie Izzard and the Edinburgh Festival Fringe Society’s honorary President, Phoebe Waller-Bridge, as Ambassador for the festival

Today, Wednesday 29 October, the Edinburgh Festival Fringe Society is delighted to announce Graham Norton as the newest Ambassador of the Edinburgh Festival Fringe.

The role will see Graham act as Ambassador for the festival, alongside previously announced Ambassadors Suzy Eddie Izzard and Brian Cox and honorary President of the Edinburgh Festival Fringe Society, Phoebe Waller-Bridge.

Known for his popular BBC1 chat show, and as the UK’s host for Eurovision, Graham’s entertainment career dates back to 1991 when he was refining his craft as a standup comedian at the Edinburgh Festival Fringe, performing ‘Mother Teresa of Calcutta’s Grand Farewell Tour’ in the Pleasance Attic, a newly opened 60-seat venue at the Pleasance.

In the years following he made the move to mainstream television (as priest Father Noel in Father Ted) while still making frequent appearances at the Edinburgh Fringe, culminating in him being shortlisted for the prestigious Perrier Award in 1997.

Launched in 2007, The Graham Norton Show is one of the BBC’s top-rated entertainment shows, with stars from across the world taking to the red sofa every Friday night in what is seen as a key fixture of the network’s programming. Such is Graham’s star power; it was where Taylor Swift gave her first broadcast interview during the release of her recent album.

Graham continues to support the Fringe and returns most summers to watch shows, support friends and check out the next generation of talent making their name at this unparalleled global marketplace for the arts. Graham is also a celebrated author, with several published novels under his belt, and hosts the popular podcast Wanging On with Maria McErlane.

Speaking of the appointment, Graham Norton said: ‘It’s hard to believe that my connection to the Edinburgh Festival Fringe dates back nearly 35 years.

“As an emerging comedian back in the early nineties, everyone in the industry knew that you had to make the journey to Edinburgh and its Fringe for the opportunities that you have to develop your craft with a live audience, but also to meet and network with the thousands of industry that go there to look for talent.

“Through my chat show I meet and talk to those across the entertainment industry every week, and you’d be hard pressed to find someone on the sofa that hasn’t been to the Fringe either to perform or to watch shows at some point in the past.

“I’m delighted to be announced as an ambassador of the Edinburgh Fringe and look forward to visiting the festival next August.”

Tony Lankester, Chief Executive of the Edinburgh Festival Fringe Society, said: “Our Ambassadors represent the critical role the Fringe plays in the lives of so many who got their start on the stages of Edinburgh and, today, are at the top of their game in the world of the arts.

“Welcoming Graham to the fold is a real pleasure – he is someone who exemplifies the joy and generosity of the Fringe spirit, unapologetically passionate about the arts and a huge advocate of the importance of the Fringe in his own career.

“As an Ambassador he will be uniquely positioned to help inspire the next generation of artists, and we’re excited to be working with him on this mission.”

Graham Norton returns to Virgin Radio for a one-off special broadcast, live from Virgin Hotels Edinburgh

Graham Norton is making a triumphant return to Virgin Radio for a one-off Sunday special, and Virgin Red members can be part of it. Broadcasting live from Virgin Hotels Edinburgh on Sunday 24 August, this intimate event promises to be a highlight of the Edinburgh’s Fringe Festival’s final weekend.

From 10am to 1pm, Graham will step back into his beloved mid-morning slot, hosting a very special show from the vibrant Commons Club Bar. Expect his signature wit and warmth, surprise celebrity guests, and a lively atmosphere to match the energy of the Fringe Festival in full swing.

Graham Norton shared his excitement saying, “I’m so looking forward to catching up with all the Virgin listeners and thrilled that we are going to be celebrating the legendary Edinburgh festival from the heart of the city. The whole thing feels like an end of summer treat!”

This is not just any radio broadcast, it’s an exclusive event for Virgin Red members. A limited number of tickets are available to purchase for 25,000 Virgin Points each, giving members the chance to witness the radio icon in action, up close and personal.

Guests will enjoy delicious food and drink from the acclaimed Virgin Hotels Edinburgh kitchens, all included in the ticket price. This is your chance to see Graham, soak up the festival vibe, and enjoy a luxury weekend experience in the heart of the city.

Tickets are available via the Virgin Red app, but act fast – once they’re gone, they’re gone.

This broadcast marks a world-first for Virgin Radio. This is the first time a show will be hosted from a Virgin Hotel. And where better than Virgin Hotels Edinburgh, a striking blend of history and modern luxury, set within the iconic India Buildings on Victoria Street?

With views of Edinburgh Castle and just steps from the Royal Mile, Virgin Hotels Edinburgh is the perfect setting for Graham’s big return. The Commons Club Bar, with its plush interiors and buzzing energy, will become the live studio for this one-of-a-kind event.

Virgin Hotels Edinburgh is famed for its character and comfort. From its 222 Chambers and Suites to its modern dining experiences at Commons Club and Eve. Whether you’re a first-time visitor or a returning fan of the Fringe, this hotel is the ideal base to explore Edinburgh’s creative spirit.

Mafalda Albuquerque, General Manager at Virgin Hotels Edinburgh, said: “We’re absolutely buzzing to welcome the legendary Graham Norton broadcasting live from Virgin Hotels Edinburgh during the electrifying Edinburgh Fringe Festival! With the city in full swing of creativity, energy, and culture, there couldn’t be a more perfect setting for Graham’s sensational return to Virgin Radio.

“It’s an honour to host such an iconic talent, and we’re beyond excited to treat our guests and Virgin Red members to an unforgettable, up-close experience. Graham’s signature wit and charm are sure to light up the Commons Club Bar, making this one of the standout moments of the entire 2025 festival!”

Virgin Red, Virgin Hotels, and Virgin Radio are coming together to create a truly unforgettable moment. All you need to do is show up, relax, and enjoy the show.

Tickets can be purchased here: https://www.virgin.com/virgin-red/spend-virgin-points/graham-nortons-virgin-radio-broadcast-from-virgin-hotels-edinburgh-20883

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