Tourism organisations will be able to apply for funding to promote key visitor destinations in a responsible and sustainable way, helping the sector to recover from the coronavirus (COVID-19) pandemic.
Administered by VisitScotland, the £3 million Destination and Sector Marketing Fund will support eligible groups develop strong visitor marketing campaigns that position Scotland as a year-round destination to the UK and Irish markets.
The fund opens for applications on 1 June and will be split into three tiers, focusing on city, regional and national tourism groups. It is part of the £25 million investment in the tourism sector and will help deliver the post-Covid recovery programme developed by the Scottish Tourism Emergency Response Group (STERG) and the Scottish Tourism Recovery Task Force.
Tourism Minister Ivan McKee said: “It’s been an incredibly difficult year for our tourism and hospitality sectors but, as we begin to reopen the economy and domestic travel resumes, this new fund will help to promote some of Scotland’s most scenic beauty spots to our closest markets.
“The fund stems from the work of the Scottish Tourism Recovery Taskforce and demonstrates our commitment to getting the sector firmly back on its feet again – a commitment backed by £25 million investment. Scotland is one of the world’s most iconic destinations and we must work together to deliver a sustainable recovery.”
Director of Industry & Destination Development at Visit Scotland and Chair of STERG Riddell Graham, said: “The Destination and Sector Marketing Fund has been designed to help accelerate the recovery of Scottish tourism in the immediate to medium term by focusing on the domestic market.
“By using the latest insights, groups across Scotland will develop and promote visitor experiences both sustainably and responsibly to help stimulate demand in the domestic market all year-round.
“VisitScotland is focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish now and in the future. We’ll continue to work with, and support, businesses to ensure we rebuild this vital part of Scotland’s economy.”
The Fund will be split into three tiers: City Region Award Programme (with awards on offer between £50k and £100k); Regional Destination Organisations and Pan Scotland Sector Groups (with awards between £40k and £80k); and Local Destination Organisations, Marketing Groups and non-Pan Scotland Sector Groups (with awards between £10k and £20k).
Hospitality sector granted extended opening hours during summer festivals
Pubs and restaurants in the Capital will once again be able to take advantage of extended opening hours during the festival season this summer.
Edinburgh’s Licensing Board has agreed to allow each on-sale licensed establishment with a seasonal variation in their licence to extend their normal opening times for an additional two hours, if public health guidance allows.
The dates for this year are 6 – 30 August to tie in with the Festival Fringe and the Edinburgh International Festival (7 – 29 August).
Convener of the Licensing Board, Councillor Norman Work, said: “It’s been a tough year for the hospitality sector and as a Board we recognise the need to do everything we can to support licensed premises to help them operate as normally as they can within any COVID-19 restrictions in force at the time.
“The majority of pubs and restaurants have seasonal variations in their licence covering the summer festivals. That means that as long as public health guidance allows, many businesses will be able to take advantage of increased trade with extended opening hours during August, which is great news for the city.”
The Ivy on the Square has been transformed into a floral paradise, complete with a colourful two-seater love swing, to celebrate Edinburgh’s move to Tier 2 restrictions from today (Monday 17 May).
Embracing 2021 as the Summer of Love, guests will walk through a stunning floral ‘tunnel of love’ to reach the brasserie entrance where they can enjoy bespoke 1960s themed cocktails and new summer dishes, with dining until 10.30pm.
Cocktails include the Electric Kool-Aid (£9.75) which blends Absolut Elyx, Plymouth Gin, Havana Club 3 Year Old Rum, Italicus Bergamot Aperitivo and Blue Curacao with lemon juice and Fever-Tree Lemonade; and the refreshing San Francisco Spritz (£9.95) featuring Plymouth Gin, Lillet Rosé, pink grapefruit juice, Fever-Tree Soda Water and prosecco.
To view the full menu and make a reservation, visit TheIvyEdinburgh.com.
New figures show visitor numbers slumped 34 million in 2020, a fall of 63.2%
Continued restrictions mean many attractions cannot reopen fully, a survey reveals
Staycationers urged to support Scotland’s visitor attractions this summer
New figures have revealed the full impact of the COVID-19 crisis on Scotland’s visitor attractions.
Overall visitor numbers slumped by almost 34 million in 2020, a fall of 63.2%, with 153 sites closed for the full 12 months, according to data from the Moffat Centre for Travel and Tourism at Glasgow Caledonian University.
Edinburgh Castle – Scotland’s busiest paid-for attraction in 2019 – saw visitor numbers drop by 87.2% with figures for Kelvingrove Art Gallery and Museum, in Glasgow, and the National Museum of Scotland falling 85.8% and 79.9% respectively.
Data from the Moffat Centre’s Scottish Visitor Attraction Monitor 2020 shows attractions with large outdoor areas outperformed museums/art galleries and castles.
Edinburgh Zoo was Scotland’s busiest paid-for site last year, attracting 292,631 visitors, a drop of 46.4% on the previous 12 months. Culloden Visitor Centre attracted 182,496 visitors as it recorded battlefield-only visits for the first time and the Royal Botanic Garden Edinburgh was the most popular free site with 452,479 visits.
The Scottish Visitor Attraction Monitor shows the overall number of visits dropped from 53,722,691 in 2019 to 19,785,282, across 638 sites.
Professor John Lennon, Director of the Moffat Centre at GCU, said: “The impact of COVID-19 was felt across all aspects of the Scottish visitor attractions sector as travel was restricted, the international market collapsed and the wider economy was impacted.
“Attractions are an essential element of the Scottish visitor experience. With international tourism unlikely to return until well into 2022, domestic visitors will provide the sole source of income. Their custom will be vital going forward.”
Two-thirds of attractions reopening last week expect to operate with either reduced hours, some facilities closed, or at weekends-only, to keep costs down, according to a survey of operators, carried out by the Moffat Centre in partnership with The Association of Scottish Visitor Attractions (ASVA).
The survey, conducted in April, revealed that one in eight sites will remain closed for all of 2021 without a further easing of coronavirus restrictions.
Industry leaders are now warning many smaller attractions are at risk of closing for good without ongoing financial support from the UK and Scottish Governments.
Gordon Morrison, ASVA Chief Executive, said: “Whilst the majority of attractions are reopening from this week onward, it’s extremely concerning that so many sites feel it’s not viable for them to open fully, or even at all this year, due to continuing restrictions.
“Our last survey in March revealed the continuation of 2m physical distancing means 54% of attractions are either forced to remain closed or will lose money when they do reopen. Those findings, combined with our April survey, highlight just how vulnerable the attractions sector is and how incredibly challenging its economic recovery will be.
“Now more than ever, this important sector of our country’s £11bn tourism industry not only needs continued government support to survive and thrive but also needs the public to get behind it.
“Visitors can expect the warmest of welcomes and be assured that the highest standards of safety protocols – praised by the Scottish Government as exemplary – have been put in place across the sector for their benefit.
“And with sites predicted to be at least 30% less busy this year due to the fact that there will be significantly fewer international visitors, those from Scotland and the rest of the UK can take advantage of a rare opportunity to experience our world-class attractions and all that they offer in a uniquely enjoyable, memorable way.”
TOP 10 PAID ADMISSION ATTRACTIONS
Attraction
2020
2019
% 20/19 17/16
Edinburgh Zoo
292,631
545,562
-46.4%
Edinburgh Castle
276,950
2,167,366
-87.2%
Culloden Visitor Centre
182,496
209,011
-12.7%
Edinburgh Bus Tours
163,429
614,928
-73.4%
Glenfinnan Monument
162,536
462,235
-64.8%
Culzean Castle and Country Park
128,328
333,965
-61.6%
Crathes Castle
103,209
153,217
-32.6%
Robert Burns Birthplace Museum
88,976
261,283
-65.9%
Stirling Castle
79,000
609,698
-87.0%
The Royal Yacht Britannia
67,734
357,271
-81.0%
TOP 10 FREE ADMISSION ATTRACTIONS
Royal Botanic Garden Edinburgh
452,479
991,479
-54.4%
National Museum of Scotland
445,217
2,210,114
-79.9%
Greyfriars Kirkyard
322,317
1,273,113
-74.7%
Scottish National Gallery
304,560
1,583,231
-80.8%
Kelvingrove Art Gallery & Museum
259,978
1,832,097
-85.8%
Riverside Museum
246,933
1,364,739
-81.9%
Gretna Green Famous Blacksmiths Shop
159,304
772,448
-79.4%
Scottish National Gallery of Modern Art
148,204
508,090
-70.8%
National War Museum
124,327
805,934
-84.6%
Gallery of Modern Art
96,391
576,689
-83.3
*Top 10 Free Admission attractions table does not include Country Park Attractions
Note: The vast majority of attractions closed down between the 13th and 23rd of March 2020 due to the shutdown caused by Coronavirus (COVID-19).
From the w/c 29th June 2020 visitor attractions such as Gardens and Wildlife/Animal were permitted to reopen, however, it should be noted that many did not open until the 1st of July 2020 (or later).
The W/C 15 July 2020 saw a further relaxing of the coronavirus measures, which permitted more visitors attractions, including most indoor attractions, to reopen.
The introduction of the Scottish Government Strategic Framework in October presented more challenges
Updated guidance on physical distancing measures has been updated and was confirmed yesterday, says The Scottish Licensed Trade Association. This guidance includes information on calculating physical distancing capacity in public settings.
Some of the new elements of this guidance are effective from 17 May 2021, but operators should read the guidance and take the appropriate steps as soon as possible.
Information on the updated guidance can be found here.
As Edinburgh prepares for the gradual lifting of lockdown, Council Leaders are looking forward to a safe, sustainable reopening of the economy, and many of the city’s health and leisure venues.
From tomorrow (Monday 26 April), hospitality, non-essential retail and gyms, including Edinburgh Leisure centres, can reopen, with restrictions in place. Leaders have wished businesses and operators well as they get ready to open their doors.
Their comments follow the launch of Forever Edinburgh – The Story Never Ends, a joint campaign between the City of Edinburgh Council, Edinburgh Tourism Action Group (ETAG) and VisitScotland. This encourages people to rediscover the city, its stories and places while supporting local businesses, promoting attractions, shops, bars and restaurants as lockdown eases.
Amongst other restrictions being eased, libraries and galleries will be able to resume services, and in Edinburgh, plans are being drawn up for the phased reopening of libraries and cultural venues over the coming weeks.
Councillor Adam McVey and Councillor Cammy Day also encouraged people to continue following the rules in place, and to take care of their local parks and greenspaces this weekend.
“Council Leader Adam McVey said: “The sun is shining, there’s a good weather forecast for the weekend and we have much to be hopeful about. As we approach 26 April, when COVID restrictions on many businesses will be eased for the first time since Boxing Day, cafes, restaurants, shops and gyms across the city will be making their final preparations.
“We’re doing everything we can to support them, whether that’s our licensing officers working to provide advice and guidance or with partners through our City’s Forever Edinburgh campaign, which is inspiring people to enjoy all the Capital has to offer.
“We’re also gearing up to welcome people back to our libraries and cultural venues in the coming weeks, places I know many people have sorely missed, and we’ll soon be publishing plans to open their doors again, starting with the Central Library (above).
“Edinburgh Leisure will be reopening their leisure centres and swimming pools from Monday too, and I know a huge number of people are looking forward to getting back to their local facilities.
“We’re all excited about a sense of normality being returned, as well as the chance to socialise with friends and family in the sun. Let’s enjoy the weekend responsibly, continuing to stick to the rules and taking care of our outdoor spaces, keeping COVID cases low, preserving our beautiful green spaces and helping Edinburgh to recover safely.”
Depute Leader Cammy Day said: “Together we’ve endured an extremely difficult year, responding to changing restrictions and strict lockdowns which have been immensely challenging to our mental health and, for many, their financial situation.
“I want to take this opportunity to recognise the sacrifices and adjustments made by the many businesses across Edinburgh during this time, and to wish them well as they get ready to reopen on Monday.
“Thanks also to our residents, who have worked so hard to observe the guidance in place, helping to limit the spread of this virus – their efforts have been a crucial factor in our ability to gradually lift restrictions.
“We know what an impact the changes we’ve experienced have had on people’s quality of life, so I hope that the forthcoming reopening of libraries, cultural venues and, from next week, Edinburgh Leisure venues and gyms around the city, will provide a much-needed boost.
FUSE aims to help inspire the next generation of retail and hospitality
Future leaders of retail and hospitality can broaden their skills and knowledge as St James Quarter and FUSE team up to create their first ever virtual training academy – open to anyone currently out of work or looking for a job in retail and hospitality.
Throughout May, The FUSE Academy will host the top names in retail and hospitality, who will share the secrets of carving out a successful career in the industry. Each inspiring and informative session is free to attend and will give expert insight as well as providing valuable training tips for interviewing and creating the perfect CV.
Working with partners across Edinburgh, St James Quarter launched FUSE to provide a high-quality recruitment and training service for the 3,000 jobs it will bring to Scotland when its doors open in June. As well as finding the suitable candidates for each role, FUSE focuses on developing careers by offering training and providing people with opportunities to achieve accredited qualifications.
St James Quarter Managing Director Nick Peel (above) and Retail Director Gill Moore (below) will kick off the virtual FUSE Academy with an inspiring and in-depth look at their careers and previous roles, which include senior positions at Arsenal Football Club, Rangers Football Club and Harvey Nichols Middle East.
FUSE Manager Calum Nicol, who will co-host the CV workshop session, said: “FUSE is about more than filling roles, it’s about finding the right job for the right person and allowing people to carve out successful careers.
“At FUSE we pride ourselves on helping job seekers not only find work but expand their career prospects by connecting them to courses and accredited qualifications. The FUSE Academy is the perfect way to discover career opportunities and expand your own skillset by learning from some of the biggest names in Scottish retail and hospitality.”
As well as featuring speakers from FUSE and Fair Start Scotland, The FUSE Academy will also welcome experts from some of the biggest brands opening at St James Quarter, including Bross Bagels, Bonnie and Wild and the PVH Group, who represent Calvin Klein and Tommy Hilfiger.
St James Quarter Marketing and Brand Director, Rochelle Burgess, who will be part of The FUSE Academy’s Expert Panel discussion, is delighted to be involved in the virtual training sessions.
She said: “As someone who started out working on the shopfloor, I am so pleased to be able to share my experiences from my career so far.
“There is a common misconception that there are limited career opportunities within retail and hospitality, but The FUSE Academy will dispel those myths, while allowing those who attend to gain valuable CV and interview skills.
“The jobs that St James Quarter brings will have a positive impact on Edinburgh and could also be the first step in a new career for someone, that legacy is something that really excites me.”
The FUSE Academy begins on 6 May, with each 45-minute session covering a different topic each Thursday, throughout the month.
What stories might Edinburgh’s picturesque streets, historic buildings and beautiful outdoor spaces tell us if they could speak?This is a question set to be answered by the City’s exciting new marketing campaign: ‘Forever Edinburgh – The Story Never Ends’.
Delivered jointly by the City of Edinburgh Council, ETAG and VisitScotland, the campaign will bring to life the Capital’s dynamic stories and the unique experiences to be had around every corner in the city. The campaign promotes the city’s fabulous attractions, shops, bars and restaurants at a time when lockdown is easing, allowing people greater freedom to travel, meet up and spend time together once again.
Alongside showcasing all that the city has to offer, both in the centre and its eclectic neighbourhoods, the campaign will also shine a light on Edinburgh’s abundance of outdoor spaces, including coastal and waterway locations, and support the recovery of regions surrounding the city. The aim is to show how versatile the city we love to live in is and how it delivers a fantastic visitor experience throughout the year.
Over the next six to twelve months, the campaign will feature a series of summer and winter-themed films that will bring Edinburgh’s fascinating stories to life, from its fantastic folklore and magical myths to its historic shores and waters.
It will tell stories from beyond the grave and take a look at Edinburgh’s tasty past and present. Themed itineraries will invite citizens and visitors to explore undiscovered parts of Edinburgh, with more exciting chapters still to be revealed.
The campaign will also include inspiring imagery and dedicated story-themed content and itineraries on Edinburgh.org. This will be supported by targeted social media promotion and collaboration with industry partners and tourism businesses to help them tell their own stories to their loyal fans and audiences.
The overall aim will be to position Edinburgh as the top UK city break destination among domestic overnight visitors across Scotland and England as it emerges from lockdown, while encouraging citizens to engage more with Edinburgh’s cultural offer.
We want to encourage businesses and residents to get behind the campaign by sharing their own stories of Edinburgh using #ForeverEdinburgh, to inspire their friends and fellow citizens and help them plan their next outing in Scotland’s capital city.
Councillor Adam McVey, City of Edinburgh Council Leader, said:“Forever Edinburgh – The Story Never Ends’ is designed to inspire people to get out and about safely and confidently as they seek out old favourites and discover new ones – creating memories that will last a lifetime. All the while supporting our vibrant local businesses as Edinburgh gets back to its fabulous self.
“This campaign puts our people, place and environment at its heart and mirrors our longer-term tourism strategy, approved just before the pandemic took hold. We’re sticking with our long-term goals and have mapped out a sustainable way forward for our tourism sector which Edinburgh’s residents asked for. Ultimately, we need a Team Edinburgh approach to deliver on those aspirations.
“So, I encourage our residents, our businesses from retail and hospitality and our tourism tourism sector to celebrate all that is great about our Capital by telling their own stories and bringing the beauty of our city and landscapes to life.
“Our story is ever-changing and never-ending, and we want our residents and visitors to be a part of that too, helping support our local economy and our City’s fair, inclusive and sustainable recovery.
Donald Emslie, Chair of Edinburgh Tourism Action Group, said: “The reopening of the sector on 26th April is hugely welcome news and after the turmoil of the last year, it is vitally important that we support the recovery of our tourism and hospitality sector throughout the coming weeks and months.
“We are looking forward to encouraging residents and visitors to get out and about to experience the best our city has to offer and supporting our local businesses in the process.
“We will of-course be doing this in the face of strong competition from destinations right across the UK, all of whom will be working just as hard to attract visitors, particularly from UK and Scottish markets.
“We are therefore delighted to have been champions of the Forever Edinburgh initiative since last year. Chairing the Forever Edinburgh Working Group over the last few months has ensured a true partnership approach which has been gratefully recognised by both VisitScotland and Scottish Government whose funding support has allowed us to develop a promotional platform that can work for all tourism and hospitality businesses across the city.
“We’d like to invite everyone right across the city to get behind the campaign and to create and share their own stories with locals and visitors alike.”
Paula Ward, Regional Leadership Director at VisitScotland, said:“Edinburgh is Scotland’s tourism crown jewels and this exciting campaign will help to reinvigorate the city’s tourism sector as it recovers from the devastation left by the pandemic.
“It is the city’s stories and people that are the foundation of what makes Edinburgh a world-class visitor destination. Forever Edinburgh will not only showcase the experiences and businesses found across the city but will act as a springboard for the surrounding regions, with dedicated regional pages, spreading the benefits of tourism to the capital in a sustainable and responsible way.
“For tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the well-being of everyone who experiences it.”
The ‘Forever Edinburgh – The Story Never Ends’ campaign has been part funded by the Scottish Government’s Regional Recovery Fund and VisitScotland’s Market Readiness Fund.
It will build on last year’s successful launch of Forever Edinburgh – a city-wide collaboration of business from the tourism and hospitality sectors, alongside the Council and other partners, including VisitScotland, ETAG and Scottish Enterprise – and the #ShopHereThisYear, a year-long inspirational digital campaign, aimed at Edinburgh residents encouraging them to support local businesses in neighbourhoods across the city, which kicked off late last year.
The relaxation of lockdown measures announced by First Minister Nicola Sturgeon on Tuesday will do little to help the vast majority of Scotland’s pubs, the Scottish Licensed Trade Association has said.
In response to the announcement the SLTA reiterated its disappointment that Scotland’s bars, restaurants and cafés will still not be able to serve alcohol indoors until the licensed hospitality industry begins to reopens to some extent later next month.
SLTA managing director Colin Wilkinson said that while his organisation welcomed the announcement by First Minister Nicola Sturgeon to lift restrictions on travelling around Scotland and allow people to meet up in larger groups outdoors from Friday, it will do nothing to help the vast majority of licensed trade businesses.
“We appreciate the baby steps and the continuing need for caution but for most opening on April 26 will simply be unviable and that’s without taking into account the unpredictable Scottish weather,” he said.
“Even many businesses with suitable facilities to serve people customers outdoors have decided to wait until May 17 when the industry will be able to open until 10.30pm indoors with alcohol permitted and, for outdoors, until 10pm.
“We are now urging the Scottish Government to consider loosening these restrictions to give our industry a fighting chance. England has reopened its hospitality industry so let’s fall into line with our colleagues south of the border.”
According to a recent industry report, only 22.9 per cent of licensed premises in Scotland have designated outdoors areas and many of these are small areas with only a few tables.
Mr Wilkinson added: “By our reckoning it will not be viable for about two-thirds of the licensed trade to reopen on April 26.”
He said that while eligible businesses may be entitled to one-off cash “restart grants” from local councils, Covid restrictions will continue into June and beyond, leading businesses further into debt.
Wilkinson added: “The typical small hospitality business has taken on between £60,000 and £90,000 in bank debt and deferred bills as of February this year just to survive Covid – and the debt is rising with every week of low or no income.”
Edinburgh College Professional Cookery student Amy French is among eight competitors vying to be named Scottish Chefs Young Chef of the Year – with a cook-off taking place later this month.
Amy, who currently studies SVQ Level 6 Professional Cookery, was named as a finalist after impressing judges with a menu she created which incorporates skills and dishes learned during her College studies.
Amy, who is 19-years-old, will compete in a two-and-half hour event where she will deliver four servings of her three-course menu, in competition with seven other junior chefs from across Scotland.
The competition is scheduled to take place at West Lothian College on Tuesday 27 April – with government health and safety guidelines in place.
The winner will receive £250, a set of knives, work experience at a prestigious UK Michelin restaurant, two days butchery training and the Young Scottish Chef of the Year trophy, certificate and medal. Runners up will also receive cash prizes and a signed book from Michelin-starred chef, Tom Kitchin.
Amy’s menu comprises a salmon ceviche starter; a main course of a rack of lamb French trimmed by Amy and served with a pea custard, pea puree, pommes anna and a red wine jus; and a compressed choux pastry dessert with chocolate orange ganache.
Amy said: “I’m really excited to have been chosen to compete for Young Chef of the Year. I didn’t expect to be selected but now I am, I’m looking forward to the event.
“I’ve seen fellow students excel at competitions in the past and that spurred me on to take part myself to put my skills to the test but also to help me grow as a chef.
“There are some elements of my menu which I hadn’t done before, but I had been inspired by MasterChef and wanted to try new things and add them to my menu – the ceviche in particular was something I wanted to incorporate.
“I’m a little bit nervous but I have been practicing at home and working on things all the time – to make it the best it can be ahead of the big day.”
Edinburgh College Professional Cookery lecturer Keri Dewar said: “We’re delighted Amy has been selected as a finalist in this year’s Young Chef of the Year competition – we know Amy will do Edinburgh College proud.
“Amy is a very talented young chef who works hard and is eager to learn and develop all the time – that will stand her in good stead for the competition and also her career in Cookery and Hospitality. We all wish Amy the best of luck in the competition and can’t wait to see her in action.”
