Following the announcement that the Edinburgh Festival Fringe will not be going ahead as planned in 2020, the Fringe Society has unveiled alternative digital plans taking place this summer, complementing a variety of activities planned by Fringe artists and venues.
Under hugely difficult circumstances, creatives from across the Fringe landscape willbe bringing versions of their work to life digitally, many for the very first time. From livestreamed performances to nostalgic throwbacks and community-focused events and support sessions, the spirit of the Fringe will live on in the work of thousands of Fringe artists and venues, and the Fringe Society will help audiences navigate them through a central listings service on edfringe.com.
Alongside this, we will be running a series of digital activities, including virtual shows, a festival-wide crowdfunding campaign, artist-facing workshops, a new online arts industry platform and a virtual Fringe Central, so thereare still plenty of ways to #MakeYourFringe in 2020.
We have also unveiled the artwork for the Fringe programme cover that never was. Designed by celebrated contemporary artist Butcher Billy, the campaign is based on the theme of ‘the heroes of the Fringe’. Full details on the artwork and the Society’s diverse programme of activity can be found below.
Commenting on the launch of this year’s digital Fringe activity, Shona McCarthy, Edinburgh Festival Fringe Society Chief Executive, said: “It’s hard to imagine a summer without the Fringe.
“The explosion of creativity and community that the festival brings every year is unparalleled, and whilst we may not be able to provide a stage in Edinburgh in quite the same way this year, it feels hugely important that the spirit of this brilliant festival is kept alive.
“Little did we know way back in autumn, when we first started talking about this year’s programme artwork, how prescient the superhero theme would be today. We’re happy to be able to shine a spotlight on some of our Fringe heroes now, as we rally round to support the people that make your Fringe. On the other side of this, we’ll need them more than ever.
“The impact of Covid-19 has been devastating for the countless artists, audiences, venues, workers and small businesses that make this festival happen every year. The FringeMakers crowdfunding campaign is designed to support them, while the Fringe on a Friday live show and the Fringe Pick n Mix website aim to bring some much-needed joy to our devoted audiences both here in Scotland and all over the world.”
Professor Sir Tim O’Shea, Edinburgh Festival Fringe Society Chair, added: “It’s been an extraordinarily difficult year and we still have real work to do to secure the future of the wider Fringe ecosystem.
“The partnership with Crowdfunder is an important step towards helping venues and artists raise vital funds that we know are needed to keep the Fringe alive.
“At its core the Fringe Society exists to support artists and we’re pleased to be able to offer so many different opportunities for arts professionals during this difficult time, from our online artist development programme, Fringe Central, to our dedicated Fringe Marketplace arts industry platform.
“We’re incredibly grateful to all the partners, funders and supporters who have helped us to deliver this. Their support is invaluable during what has been a difficult time for the Fringe and the wider arts sector.”
Helen Page, Group Brand and Marketing Director at Virgin Money, said: “We’re proud to support the Edinburgh Festival Fringe Society at what is an incredibly difficult time for the creative industries.
“Creating this brand-new digital Fringe is innovative and enables the community to come together at a time when social connections are needed more than ever. We look forward to joining the virtual shows and recreating the Fringe spirit at home this year.”
A spokesperson for Johnnie Walker said: “The Edinburgh Festival Fringe is such a vital part of the life and culture of the city for residents and visitors alike, and we are pleased to make our contribution along with other partners to keeping the spirit of the Edinburgh Festival Fringe alive during these challenging times.
“We will miss the incredible excitement, colour and vibrancy the Fringe brings to Edinburgh this summer, but it is wonderful to see the creativity and innovation of the virtual programme. We wish our friends at the Fringe the very best.”
