Fringe venues join together to launch ticketing and reviews platform

EIGHT Edinburgh Festival Fringe producing venues – Assembly, Dance Base, Gilded Balloon, Just the Tonic, Pleasance, Summerhall, Underbelly and ZOOare coming together for the first time to launch an updated show ticketing and reviews platform, edfest.com – providing audiences with a central hub for easy booking, information and reviews of ‘the best curated shows on the Edinburgh Festival Fringe’.  

With tickets now on sale, edfest.com provides a centralised booking and reviews hub providing access to 1,159 shows across comedy, dance, theatre, and music at 140 venues, featuring performers from 32 different countries.  

Some notable performers and shows in the 2022 edfest.com line up are:

Assembly: Choir of Man, Beats on Point, Friendsical, Love Loss & Chianti and Queenz 

DanceBase: Ballet Ireland, Scottish Dance Theatre, Dan Daw Creative Projects 

Gilded Balloon:  Late’n Live, Maisie Adam, Leith Social, Henry Naylor, Jack Docherty 

Just The Tonic: Jimeoin, Tom Stade, Aliya Kanani, Jack Gleadow, Anthony Deveto 

Pleasance:  Freedom Ballet of Ukraine, Sophie Duker, Ben Hart, Tim Vine, SK Shlomo  

Summerhall:  Learning to Fly, Life is Soft, Mama Love, Talisk, Efterkland  

Underbelly: La Clique, Rhys Nicholson, Dragons & Mythical Beasts, Circa: Humans 2.0, Unfortunate: The Untold Story of Ursula the Sea Witch  

ZOO: Night Dances, Runners, Rocky, Sad Book, Far Gone, Every word was once an animal 

The new edfest.com website has been designed to give audiences a more bespoke experience, allowing them to search and find shows they will love.

Companies and venues will update information on a regular basis and the public will be encouraged to review shows and share with their friends. The new experience gives ticket buyers a more rounded view of what’s on offer, replacing what word of mouth and poster clippings have done in the past. 

Speaking on behalf of the eight edfest.com venues, Jim Hollington, CEO of Dance Base, comments: “The last two years have been incredibly hard for everyone in the arts and entertainment sector. It’s therefore critical that this year’s Edinburgh Fringe is a success, to protect the future of our own organisations, of the performing artists who make the Fringe, and of our contribution to the city of Edinburgh overall.  

“As producing venues, we invest a huge amount of time, energy and money curating and producing some of the best entertainment in the world and bringing that to Edinburgh. Whilst the pandemic created numerous challenges, it did allow us to stop and think about how we could collaborate and do things better.

“Across the eight edfest.com venues we share a similar vision and so it made sense for us to pool our sales and marketing resources to drive efficiencies across our own operations and ultimately make things easier for customers. Our box offices will also all be linked and audiences will be able to buy for multiple venues. 

“Crucially this year we are going on sale earlier than usual to increase the sales window for bookings and generate much needed revenue.  

“Putting the last two years behind us we would like to encourage everyone from Fringe loyalists who turn up every year, to Edinburgh locals and first timers to visit edfest.com, book some spectacular shows and once again enjoy the best possible Edinburgh Fringe experience this August. We can’t wait to get going!” 

TikTok becomes first Virtual Stage Partner of the Edinburgh Festival Fringe

TikTok and the Edinburgh Festival Fringe Society have announced an exclusive new partnership that will see the entertainment platform become the first Official Virtual Stage to the world’s premier performing arts festival.

In celebration of the 75th anniversary of the Edinburgh Festival Fringe, the partnership brings together the Fringe’s rich heritage, with TikTok’s thriving global community, aiming to showcase the magic and creativity that artists from around the world bring to Edinburgh’s stages to an even wider audience.

Every year, Edinburgh plays host to this iconic cultural event, as the eyes of the world look to the Fringe for the next generation of performance talent. This year, these vibrant and creative communities can also be discovered on TikTok throughout August and beyond.

As the Virtual Stage, TikTok will bring the creative artistry of the Edinburgh Fringe to the community, livestreaming performances from across the festival’s venues and from TikTok’s virtual stage in app. An Edinburgh Festival Fringe Hub will also host all the latest #EdFringe content in one place for the TikTok community to discover.

Over the past four years we have seen creativity in every form thrive on TikTok, from the emergence of community curated musicals, which have generated over 890 million views in app, to comedy which has played a pivotal role on TikTok, with over 1.6 billion views of the #Comedy hashtag, TikTok has supercharged the careers of comedians like Munya ChawawaAbi Clarke and SugarCoatedSisters. TikTok is a hub for creativity and has become an essential platform for emerging talent.

Alongside the virtual stage, two digital screens on the Royal Mile, the heart of Scotland’s historic capital, will showcase TikTok content. These screens will offer a platform for emerging comedy, music and theatre talent on TikTok, while also helping festival goers discover new artists and spotlight the must-see shows from the Fringe.

TikTok will also co-host the Official Taster Stage with the Fringe, with a TikTok installation on the Mound Precinct for festival goers, performers and the Edinburgh community alike to experience.

TikTok creators will be invited to the festival, performing live on stage and bringing the Fringe experience to life. In addition, TikTok will be working directly with Fringe artists and performers, offering a programme of bespoke workshops and performer education, so artists can continue to utilise the platform to reach larger audiences and test new material.

The Edinburgh Festival Fringe and TikTok share the belief that everyone should have the opportunity to express themselves freely and creatively. This partnership forms part of TikTok’s broader commitment to breaking down the barriers to entry within the arts and the entertainment industries, which has also seen it partner with the Cannes Film FestivalEurovision and the Hay Festival.

James Stafford Head of Partnerships & Community at TikTok said: “The Edinburgh Fringe is a unique moment that brings together emerging artists in a celebration of creativity.

“Our partnership places TikTok’s global community at the heart of the iconic festival, and celebrates our joint belief that creativity is for everyone. TikTok is the home of entertainment and creativity and I know our community will welcome the opportunity to discover new artists, collaborate, and be inspired.”

Shona McCarthy, CEO at The Edinburgh Fringe Society said: “The Edinburgh Festival Fringe is an annual phenomenon like no other, one of the world’s great celebrations of performing arts and creativity, and we’re delighted to be partnering with TikTok in our 75th anniversary year.

“TikTok’s expertise in the creative spaces make it the perfect partner for our Official Virtual Stage. We look forward to joining artists together with TikTok’s unique virtual creativity, bringing the Fringe to a new global audience.

“For the Fringe it’s about offering anyone a stage and everyone a seat, and this partnership will allow us to offer this to audiences wherever they are in the world”

Underbelly at the Festival Fringe 2022

First shows announced – and they’re udderly brilliant!

Photographed by David P Scott for Underbelly. All rights reserved.

Underbelly has revealed the first 10 shows to go on sale for this year’s Edinburgh Festival Fringe. The stellar line-up includes the cream of the comedy and circus crop. Festival goers can purchase tickets via the Underbelly website – www.underbellyedinburgh.co.uk.

Underbelly at the Edinburgh Fringe runs from the 3 – 29 August 2022 across four sites: George Square, Circus Hub on the Meadows, Cowgate and Bristo Square.

McEwan Hall

With over 500 million views online, legendary comedy group Foil Arms and Hog will be back in the magnificent McEwan Hall this year to premiere their new show ‘Hogwash’. A mix of sketch comedy, audience participation and improvisation, get ready for some side splitting laughs!

McEwan Hall will also host Fringe-favourite comedian Jason Byrne with Jason Byrne: Unblocked. Join him live on stage as he unleashes what he does best – guaranteed, pure and utterly unfiltered joy and laughter.

Udderbelly George Square

The Amazing Bubble Man is back for a 14th year with another show of spellbinding bubble tricks to keep the whole family mesmerised. The Edinburgh Festival Fringe favourite will return to Udderbelly George Square with his family friendly show, exploring the breath-taking dynamic of bubbles.

Edinburgh Comedy Allstars returns to the purple cow with weekend comedy line-ups comprised of the biggest, brightest, and most hilarious comedians at the Fringe. Previous performers include a who’s who of comedy giants, from John Bishop, Phil Wang and Fern Brady to Joel Dommett – a sell-out show since 2017 and a must see!

The Cow will also play host to The WhatsOnStage Awards 2022 winner Rob Madge forBest Off-West End Production. Rob Madge: My Son’s A Queer (But What Can You Do), is the joyous autobiographical story of social-media sensation Rob, who brings to life their childhood rendition of a very memorable performance of a Disney parade. Hopefully, this time no one will mistake Aladdin for Ursula and by all means nobody dare to rain on it.

Circus Hub at The Meadows

Five-star Fringe favourite CIRCA returns to Underbelly’s Circus Hub with Circa: Humans 2.0 – the sequel to its internationally acclaimed and sold-out Fringe 2019 show. A symphony of acrobatics, sound and light, this next chapter of Humans is a tightly woven choreography of bodies pulsing with music. Intimate, primal, and deeply engaged with the challenge of being human.

Circus for all the family, Hotel Paradiso is the irresistibly colourful, loud, and fun show, from Guinness World Record Holders, Lost In Translation Circus. Heart-stopping aerials, stunning floor acrobatics, extraordinary juggling and theatrical storytelling combine to create this follow up to international hit The Hogwallops.

Bristo Square

Bristo Square will play host to Fringe World 2019 Best Comedy Show nominee Troy Hawke: Sigmund Troy’d! and Dave’s Funniest Jokes 2019 runner-up Richard Stott: Afterparty.

Underbelly Cowgate

Paul McCaffrey: We Go Again is a hilarious new stand-up show from the star of Live at the Apollo, Russell Howard’s Good News, Impractical Jokers UK and Stand Up Central.

Underbelly at the Edinburgh Fringe runs from the 3 – 29 August 2022 across 19 venues and 4 sites; George Square, Circus Hub, Cowgate and Bristo Square. Further exciting programme details will be revealed in the coming months.

Charlie Wood and Ed Bartlam, directors of Underbelly, said: “The Fringe is where Underbelly started 23 years ago and is the place, we call home. It’s been a challenging few years for everyone – we deserve to laugh, dance, sing and gaze in awe at some of the incredible acts we have lined up for 2022.

“We are incredibly excited at the prospect of Underbelly at the Edinburgh Festival Fringe being back with a bang this year!”

CICV Forum announces new Green Home Festival

Building on the success of COP26, the Construction Industry Coronavirus (CICV) Forum has announced it will be holding a dedicated eco homes festival in 2022, delivering practical assistance and advice to help Scotland become a net zero nation.

Running from 8-12 August, the Green Home Festival will engage the public and businesses in the global challenge, offering demonstrations and hands-on guidance to help everyone reduce their carbon footprint and become more energy efficient.

The week-long experience will be part of the official Edinburgh Festival Fringe and will be organised by members of the CICV Forum, who are aiming to build it into an annual event.

One of the event’s organisers, John McKinney, Secretary of the National Federation of Roofing Contractors, said: “The event will show and highlight the important role that construction will play for Scotland to achieve its net zero target in the years ahead.

“Delivered via collaboration across the Scottish construction industry through the CICV Forum, we are aiming to make this inaugural event an annual occasion that will help to build a long-term legacy and demonstrate our commitment to greener, low-carbon solutions.”

The Green Home Festival will host around 15 shows across five days, targeting homeowners, professionals, local authorities, housing associations and local authorities.

The sessions will be delivered via a hybrid of in-person and virtual shows, with in-person presentations hosted in Edinburgh and also live streamed to a global online audience.

On offer will be practical advice on how to carry out effective retrofit work on older homes as well as the latest technology for new homes. The sessions will also show how the construction industry can work together to make green home living a reality for everyone.

The range of topics will cover:

Co-organiser Gordon Nelson, Scotland Director of the Federation of Master Builders, said: “Through its practical demonstrations, the Green Home Festival will also show what we can all do to save energy and become a more efficient, low-carbon society.

“For homeowners, the demonstrations will include step-by-step examples of how to get your building ready and energy efficient.

“It will also give us the opportunity to share good examples of larger projects and the exciting new developments already demonstrated across Scotland, such as the Resource Efficient House in Ravenscraig.”

Fellow organiser David Logue, Partner at Gardiner & Theobald LLP, said: “Just like the Forum itself, the Green Home Festival will demonstrate collaboration and cooperation. There will be expert input from a range of designers, consultants and contractors, who will share their journey towards carbon reduction to inspire others to follow in their footsteps.

“We are particularly looking forward to discussing the technology of heat sources, how they work, where they’re appropriate and how solar and wind power could be used to power them, including use of batteries.”

Further details about the festival are available by emailing:

 info@greenhomefestival.co.uk 

and a more detailed schedule will be revealed next year.

The event is the latest in a string of practical and constructive initiatives launched by the Forum since its creation at the start of the pandemic in March 2020.

Made up of 29 trade associations, professional services bodies and companies, it has maintained a steady supply of information and practical advice to the sector as well as carrying out surveys, producing animations and posters, hosting webinars and maintaining close dialogue with Scottish Government ministers.

Edinburgh Festival Fringe 2021: A Fringe that will go down in history and help guide our future

After an extraordinary 25 days, the 2021 Edinburgh Festival Fringe has drawn to a close, having brought artists, arts industry, media and audiences together once again to celebrate the magic of live performance.

This year, the Fringe looked very different. For the first time, audiences were able to engage with work both online and in-person, with performers, creators and producers embracing new ways to keep performance in our hearts and minds.

Shows happened in car parks, racecourses, tents and forests. There were brave new works-in-progress; exciting revivals; reimagined classics; solo shows; family-friendly shows; international showcases; sketch shows; interactive digital works; outdoor site-specific shows; walking tours; immersive experiences and late-night, mixed-bill, laugh-a-minute shows.

Some performers took the stage for the first time in 18 months, while others used the festival as a way of reconnecting with fellow artists and industry professionals.

There was support for arts professionals in new ways – with Fringe Connect offering a professional development, workshop and networking space for artists and industry, and Fringe Marketplace providing a digital platform to showcase export ready professional work from across the Fringe to delegates from around the world.

Our Street Events programme looked different, but was just as joy-filled as always, with everything from magic to live music happening in safe, managed locations from West Parliament Square to the Mound.

Street performers also went into communities across Edinburgh, while the Fringe Society worked with over 30 charities and community groups to distribute Fringe vouchers and Lothian bus tickets to give people the opportunity to experience the Fringe either in person or online.

The Fringe Society continued its commitment to accessibility. There was BSL interpretation of the street events at West Parliament Square, and a bespoke access bookings service on offer for customers who require it.

This Fringe was also a big step forward for sustainability. More performers marketed their shows digitally, through QR codes, social media and more. Our online strand meant less travel and a reduced carbon footprint for some participating artists, audiences and industry, extending our global reach even further.

We also strengthened the Fringe’s place in our local community. This year, over a third of audiences were from Edinburgh, and a further 17% were from the rest of Scotland. 44% were from the wider United Kingdom. Artists and creatives local to Scotland also added their stories to stages and screens in greater proportions than we have seen in recent years.

But that didn’t happen at the expense of the festival’s founding open access principle. 38 countries were represented on the Fringe this year, with work from nine countries featured as part of international showcases taking place. There was also increased international representation in proportion to the overall programme.

Commenting on this year’s festival, Shona McCarthy, Chief Executive, Edinburgh Festival Fringe Society, said: “Traditionally, this day in the Fringe calendar is all about statistics: how many shows took place, how many tickets were bought, and what that means.

But this year, I’d like to stop defining success by scale. For me, that’s never been what makes the Fringe special. Success should be defined by the quality of experience we’ve all had – and what we’re hearing from performers and audiences alike is that this year’s Fringe has been hugely successful indeed.

“When registration opened in May, we had no way of knowing for sure what this summer would look like. Today, we celebrate every single show that has been brought to life. I’d like to personally thank and congratulate everyone that made it happen, as well as our audiences, sponsors and supporters who have cheered us on and offered much-needed support through this wild and unexpected year.

“We’ve still got work to do to ensure the Fringe recovers – but recovery isn’t about growth in the statistical sense. It’s about growth as a Fringe community. As we move forward with our Save the Fringe campaign and continue to champion this festival and the wider arts, we’ll be calling on everyone to help us shape what the future of this fantastic festival holds.”

Benny Higgins, Chair, Edinburgh Festival Fringe Society, said: “I’d like to offer huge congratulations to everyone that made this festival happen in the most challenging of circumstances.

“I’ve been blown away by the commitment, creativity and talent of those that have worked tirelessly to bring the magic of the Fringe back to Edinburgh’s streets – and for the first time – to screens around the world.

“As we look to the Fringe’s 75th anniversary in 2022, I am looking forward to being part of a wider conversation about how we make this festival the very best version of itself. This year proved that a small amount of public sector investment can bring about positive change, and it’s crucial that investment in this hugely important festival continues. The Fringe has a big role to play in our recovery, and as we look to build a renaissance for the Fringe in the future, we’ll keep working to support those that make it happen.”

Barbara Smith, Managing Director of Johnnie Walker Princes Street, said: “It’s been a fantastic month, seeing the phased return of the Edinburgh Festival Fringe and seeing Edinburgh locals and visitors get to enjoy what Edinburgh does best.

“As official whisky of the Edinburgh Festival Fringe, Johnnie Walker has celebrated the month with our residence ‘The Fringe Club’ on The Mound throughout the festival and gifting lucky festival-goers with exclusive prizes. We’ve our eyes firmly on the future, opening our doors to Johnnie Walker Princes Street on 6 September and joining in the celebrations once again in 2022.”

Next year’s Edinburgh Festival Fringe will run from 05 – 29 August 2022. It will mark the 75th anniversary of the festival.

SPONSORS and SUPPORTERS

As a charity, the work of the Edinburgh Festival Fringe Society would not be possible without the valuable support of our partners, sponsors and funders.

We are delighted to be working with Johnnie Walker for the third year running as our official whisky partner.

We are proud to be partnering with the newly opened St James Quarter and are excited to be working with them this year and beyond.

We are excited to be partnering with Crowdfunder again through our FringeMakers fundraising platform, supporting Fringe artists and venues with vital fundraising efforts.

We have teamed up with Rare Birds Books to a create a limited-edition book bundle with books selected by the women behind three of the Fringe’s most iconic venues; Rowan Campbell, the General Manager of Summerhall, Dani Rae, the General Manager of Assembly and Katy Koren, who co-runs Gilded Balloon. Proceeds of the sale of this bundle will support go directly to supporting Fringe artists bring work to the Fringe.

We would also like to thank Lothian Buses for their continued support of our Fringe Days Out programme.

We’re thrilled to welcome Edinburgh Gin on board as Official Gin of the Fringe and look forward to working with them.

We are grateful for funding through the PLACE Programme, a partnership between the Scottish Government -through Creative Scotland -the City of Edinburgh Council and Festivals Edinburgh; Scottish Government for Made in Scotland through the Festivals Expo Fund – managed through Creative Scotland – and the continued support of the City of Edinburgh Council. Thanks also to Scottish Government for funds from their Get into Summer campaign.

We are grateful for funding from the Pivotal Event Business Fund, the SCVO Adapt and Thrive programme, the Foyle Foundation and the UK Government to enhance our digital capabilities.

Our thanks also to the Paul Hamlyn Foundation, the Pump House Trust and the Turtleton Charitable Trust.

With thanks to EventScotland and City of Edinburgh Council for supporting Street Events.

Thank you to Brightcove, our streaming partners, for their support in delivering the Fringe Player.

Our thanks also to our Fringe Angels, Patrons, Friends and supporters whose passion and generosity made a real difference this year.

Save the Fringe!

New campaign launched to help Fringe recover from devastating losses

The Edinburgh Festival Fringe Society has announced the launch of a new £7.5m fundraising campaign to help aid the long-term recovery of the Edinburgh Festival Fringe.

‘Save the Fringe’ will serve as a starting point for a wider Fringe revival, following the devastating impact of covid-19.

As the campaign officially kicks off, Edinburgh Gin are on board as founding investors, with an estimated £150k investment to come from the sales of its Edinburgh Gin Presents Phoebe Waller-Bridge collaboration. Around £160k has also been raised thanks to the kind generosity of individual donors.

The fundraising campaign will be driven by seven principles, which aim to:

  • Support artists and venues who bring work to the Fringe
  • Break down barriers to participation in the Fringe
  • Build and support sustainable practices across the festival
  • Deepen engagement with Edinburgh residents
  • Extend engagement with young people – particularly from underrepresented areas of our city
  • Create opportunities for network building and professional development for artists and arts industry across Fringe platforms
  • Secure a new home for the Fringe Society to provide a year-round space for artists, community groups and schools.

The campaign – currently at the very beginning – is expected to take place over three to five years. The exact criteria for distributing the fund will be announced following a series of consultations, hosted by the Fringe Society in autumn/winter 2021, to better understand the individual needs of various stakeholders. Edinburgh residents, artists, venues, producers, local businesses and more will be invited to explore ways the festival can develop and improve.

The funding will then support a renaissance for the Fringe in the future, led by the Fringe Society’s findings. More details on the consultations will be announced in the coming weeks.

Commenting on the launch of Save the Fringe, Shona McCarthy, Chief Executive, Edinburgh Festival Fringe Society, said:  “The last 18 months have been the most challenging in the Fringe’s history, and everyone – from artists and venues to the Fringe Society – has experienced huge losses.

“I’m so proud of what’s been achieved in 2021, and in so many ways, this year’s festival was a success. Over 940 shows were brought to life, incredible new venues were created in the most imaginative of spaces, and audiences flocked back to experience the magic of the Fringe.

“But it can’t be stressed enough: this does not mean the Fringe is back to health. 2021’s scaled-back event only happened because of emergency grants, and in many cases, loans that now need to be repaid. We want to ensure the Fringe that returns reflects the world we live in – not just those who can afford to keep going.

“Recovery isn’t about going back to how things were. It’s about reimagining the Fringe as the best version of itself and using this moment of pause to reflect and change. We want everyone – from residents and local business owners to artists, operators and audience members – to have their say on what that looks like. And we’ll need support to make that vision a reality.”

Benny Higgins Chair, Edinburgh Festival Fringe Society, said: “The Fringe is one of Scotland’s greatest cultural exports. It is recognised internationally as a landmark celebration of the arts and is an access point to culture for so many people. But the Fringe is not publicly funded in any meaningful way, and the last 18 months have shown us how much urgent investment is needed to protect this world-renowned event.

“An estimated £20m was lost in 2020 alone. To make 2021 a reality, many operators relied on loans and emergency grants. This is not sustainable, and this campaign is about undoing some of that damage, while building a more affordable and equitable Fringe. This campaign will give us a foundation to do just that.”

Neil Mowat, Brand Director at Edinburgh Gin said: “The Fringe has offered the world a stage – bringing arts lovers together, welcoming brave work and introducing new incredible talent. But it needs our help.

“Phoebe Waller-Bridge first debuted ‘Fleabag’ at the Fringe in 2013, so we need the festival to thrive so that stories like hers don’t go untold.

“It has been an honour to support the Save the Fringe initiative as founding investors, and we can’t wait to see the Festival return to its usual spectacular self as soon as possible.

“Every penny of profit from our ‘Edinburgh Gin Presents’ Phoebe Waller-Bridge collaboration bottle goes directly to support the artists of the Fringe festival – so if you love gin, the arts and Edinburgh, buy one while you can.”

Back with a bang!

Edinburgh Festival Fringe gets underway with dynamic programme of over 700 in-person and online shows

Today, Friday 06 August, the world-renowned Edinburgh Festival Fringe officially comes to life with an exciting hybrid programme of over 700 in-person and online shows.

From 06 – 30 August, Edinburgh will once again be host to a diverse and exciting selection of work from the worlds of theatre, dance, circus, comedy, music, musicals and opera, cabaret and variety, children’s shows, spoken word, exhibitions, events and more.

This year’s Fringe also features a scaled-back programme of street events in managed locations; a range of community engagement work, including the return of Fringe Days Out; and a programme of activity for artists and arts industry professionals via Fringe Connect and Fringe Marketplace.

All work is being delivered in strict accordance with Scottish Government covid-19 guidance, to ensure a safe, secure and enjoyable festival for artists, audiences and residents. More information can be found below.

Commenting on the launch of the festival, Shona McCarthy, Chief Executive, Edinburgh Festival Fringe Society, said: “The Fringe is always a remarkable feat, but this year, it’s nothing short of extraordinary.

“In the face of complex restrictions and enormous challenges, the Fringe community has created a diverse and engaging programme of over 700 shows to entertain us, bring us joy, and ultimately, do what culture does best: tell stories that help us understand where we are, what we’ve been through, and where we need to go.

“I’m enormously proud of the artists, venues, creatives and workers that have made this festival not only possible, but safe, engaging and entertaining. It’s so good to be celebrating the Fringe again this August, and I’d like to thank every artist, producer, worker, audience member, funder, sponsor and supporter that has got us here today.”

Phoebe Waller-Bridge, President, Edinburgh Festival Fringe Society, said: “The Edinburgh Fringe is BACK! In an act of pure artistic heroism, the Fringe Society and thousands of artists, writers, dancers, actors, designers, comedians, musicians and creatives have fought to bring this festival back to the streets of glorious, glittering Edinburgh. We have a lot of time to make up for and this festival is more than ready for you.

“With hundreds of live and online events you can see as many shows in a week than you would have in the whole of last year and we are finally able to reconnect, inspire, surprise, and entertain each other like we used to. I have never wanted to have a leaflet thrusted at me more. We’re being offered a giant cultural sprinkler after a year of drought and I can’t wait to jump through it, shrieking, with you all.”

Benny Higgins, Chair, Edinburgh Festival Fringe Society, said: “The Edinburgh Fringe is a remarkable arts festival that has created an unparalleled legacy for the city and the country, and it will have an important part to play in how we move forward after such a difficult period.

“The cultural value that the Fringe holds is enormous, and its launch today is the first step on a long road to recovery – for the festival and for Scotland. We must all play our part in ensuring an inclusive, diverse, and accessible festival for the future, with wellbeing at its heart.”

Angus Robertson, Cabinet Secretary for Culture, Scottish Government, said: “A huge amount of work has gone on behind the scenes to support the return of these globally significant cultural events and the benefits they bring to Scotland in terms of tourism, trade and our place on the world stage.

“Edinburgh’s festivals were sorely missed last summer and their return is another step in the right direction and testament to the determination of festival organisers, along with the artists, venues and businesses involved. I’m delighted that the Fringe will be able to welcome back audiences and give festival goers something to cheer this year.”

Councillor Amy McNeese-Mechan, the City of Edinburgh Council’s Culture and Communities Vice Convener, said: “The return of live August festivals events and performances truly reflects our city’s on-going recovery and, of course, our cultural DNA, and we’re delighted to see an exciting Edinburgh Festival Fringe programme.

“There’s no doubt it was greatly missed last year and it’s so lovely for our city to be welcoming audiences again to the Festivals this August. To everyone taking part, we ask you to continue to follow the safety guidance and to enjoy this year’s fantastic festival experiences safely.”

Barbara Smith, Managing Director of Johnnie Walker Princes Street, said: “As Johnnie Walker moves closer to opening the doors to our new venue on Princes Street, it’s fantastic to see Edinburgh continue to open up for cultural events, and for locals and visitors alike to enjoy the best that the city has to offer. 

“The Fringe Festival will always be an important part of the city’s cultural calendar and the team at Johnnie Walker are delighted to once again support the Fringe Society in bringing the festival to life through our Fringe Club whisky bar on The Mound. We can’t wait to welcome visitors from home and away as they enjoy the best of what this world famous festival has to offer.”

In-person, online and on-demand shows

 In 2021, audiences will be able to access a wide range of amazing Fringe shows through socially distanced in-person events, scheduled online performances and on-demand digital shows. Tickets and information for all kinds of registered Fringe shows – live, online, paid and free – can be found at edfringe.com.

Around 440 shows are taking place in person. Many shows are taking place in new, creative outdoor locations across Edinburgh, including a football ground, a car park and a racecourse.

Familiar Fringe operators such as Acoustic Music Centre, Assembly, Dance Base, French Institute, Gilded Balloon, Laughing Horse Free Festival, Monkey Barrel, PBH’s Free Fringe, Pleasance, Scottish Storytelling Centre, the Stand, theSpaceUK, Summerhall and Zoo are all taking part in this year’s festival with physical spaces in the city.

All in-person performances will be fully Covid compliant, following the latest guidelines on social distancing, mask wearing, ventilation and hygiene.

Currently, live events must operate at one-metre distancing. On 09 August, Scotland moves to level zero and restrictions on distancing will be dropped.

Every Fringe venue operates individually. For up to date information on capacity and distancing at individual Fringe shows, please check with the relevant venue.

In an exciting move for the festival, more than 260 shows are taking place online, providing a global platform for artists, while enhancing the Fringe’s commitment to accessibility and sustainability.

There will be two kinds of online events available this year: scheduled and on demand.

With scheduled shows, audiences can buy tickets as they would to a traditional in-person event. Shows will have a dedicated start and end time and are treated as an ‘appointment to view’ event. For on-demand shows, audiences can buy tickets to watch at their leisure.

Audiences can view Fringe shows on online platforms including the new Fringe Player streamed by Brightcove (NASDAQ: BCOV), the global leader in video for business.

Available via edfringe.com, this bespoke digital platform offers an easy-to-use viewing experience for audiences whilst giving artists a platform to present and showcase their work digitally. The player will be accessible to audiences from 06 Aug, with auto-subtitling built in. Both on-demand and scheduled online shows are available on this platform.

Where other platforms (such as Zoom, YouTube and Vimeo) are being used to host online work, information on how to access these is clearly provided at the point of purchase.

Online shows will be available to watch from August but can be pre-booked from today.

Street events

The city’s world-famous street events are returning this year, with a scaled-back programme of live performances. 

A fantastic starting point for any Fringe-goer, events will run daily from 11.30am until 8.30pm in the High Street’s designated Fringe safe street performance area, West Parliament Square.

There will also be a programme of activity on the Mound, as well as additional opportunities for buskers and other street artists well known in the Fringe landscape.  

All performances will be delivered in accordance with current and relevant Covid guidelines. Limits on audience numbers will be introduced in line with social distancing, and event details will be published online to audiences in advance to allow them to plan.

Strict hygiene measures will also be in place, including masks and sanitisation, to help everyone enjoy the events safely.

Community, access and learning

We are continuing to work alongside communities, venues and artists to ensure the Fringe is as inclusive as possible.

Our Fringe Days Out scheme is a long-term commitment by the Fringe Society to reach out to communities that have not traditionally engaged with the Fringe. Through this programme in 2021, we have delivered Fringe vouchers, Lothian bus tickets and access support through our 30+ community partners, including The Welcoming, The Citadel Youth Centre, Lothian Autistic Society, Vintage Vibes and Capability Scotland.

In response to some groups being unable to visit the festival in person, or being hesitant about attending, we are also continuing our Fringe in Communities programme. This will see street performers going out to locations across the city to perform during July and August.

The Fringe’s commitment to improving disabled access remains a priority. Customers with access requirements can use our Access Bookings system and search specific shows which are accessible such as relaxed, audio described, captioned and signed performances. Plus, a free personal assistant ticket is available for anyone who needs assistance to attend the Fringe. Customers can also search for shows in performance spaces with wheelchair access.

This year, we are once again providing sensory bags for children and adults on the autism spectrum. Each bag contain a fidget toy, earplugs, water bottle and a stress reliever. These items are designed to help users relax and overcome stressful or intense situations and are distributed to select partners across the city.

Our street events offering will see BSL interpretation on the West Parliament Square Stage on Saturday 21 August, and there will be a wheelchair accessible viewing area on the High Street throughout the festival.

We are also continuing Teachers’ Theatre Club, our partnership with Imaginate, which brings Edinburgh teachers to the Fringe. Each show seen will be followed by a group discussion with some of the artists and creative teams who made and/or presented the work, covering both the content of the show and how it could enhance and inform teaching practice.

And we’re making sure that Edinburgh’s schoolchildren can also take part in the Fringe fun by working with Gracemount High and selected Edinburgh primary schools to make sure they see Fringe shows too. .

Support for artists and arts industry

This year, the Fringe Society is hosting two digital platforms for artists and industry professionals: Fringe Connect and Fringe Marketplace.

Launched last month, Fringe Connect is an exciting new year-round platform, designed to bring Fringe artists together with peers and members of the arts community.

Described as ‘part social network, part events space’, Fringe Connect gives users the opportunity to populate their own profile with information about their professional experiences and interests (both Fringe-related and otherwise).

Registered users will have access to exciting industry news and opportunities, alongside access to year-round digital events aimed at supporting and facilitating professional development.

Guests and speakers during the Fringe include Lyn Gardner, Andrew MillerAmy ConachanTarek IskanderJo Clifford and Richard Jordan, plus many more.

And after a successful pilot year in 2020, Fringe Marketplace has returned for2021. This dedicated showcase platform aims to connect arts industry delegates all over the world with professional and tour-ready artists.

The work that will appear on the platform has been selected by Fringe venue programmers and assessed by Fringe associates: an independent cross-genre industry experts who have experience and understanding of the Fringe.

Work with strategic partners

The Fringe Society is delighted to be working with three strategic partners this year: Something to Aim For, Parents and Carers in Performing Arts and Somewhere EDI. All three partnerships help us to better support and engage with significant groups of participants and understand the barriers they might be facing at the Fringe. 

Something to Aim For is the charity devoted to supporting public health and (re)building social fabric through the creative industries. 

Parents and Carers in Performing Arts work to promote best practice employment and support for parents and carers in the performing arts sector.

Somewhere EDI is a platform for positive LGBTQ+ culture, learning and activism, championing and empowering LGBTQ+ people to be out and visible in business, culture and in wider society.

Johnnie Walker

The Fringe Society is delighted to be working with Johnnie Walker for a third year. 2021 sees the return of the popular Fringe Club, a dedicated bar space for visitors to the festivities for the entire duration of the festival. Located on the Mound, an exciting spot with live street performances, the bar will once again serve a number of delicious highballs, cocktails and drams for guests in the dedicated whisky lounge.

Festival-goers will also have the chance to win exclusive prizes through the Johnnie Walker Ticket prize giveaway. Prizes include complimentary highballs at the Fringe Club, bottles of Johnnie Walker Blue Label, £20 vouchers for shows at the Fringe and tour tickets to Johnnie Walker Princes Street. With each ticket bought via the Fringe, customers can click on the ticket banner in their booking confirmations to be entered into the prize draw.

Edinburgh Gin

2021 is the first year of our exciting new partnership with Edinburgh Gin, who are working to support Fringe artists affected by the pandemic.

The team have collaborated with Fringe Society president Phoebe Waller-Bridge to create a special limited-edition bottle, which captures the wonder of Edinburgh through the lens of Fleabag.

Every penny of profit will go towards a new fund, being run in partnership with the Fringe Society, which will support artists to create and bring work to the Fringe. More than £150,000 is hoped to be raised.

Sponsors and supporters

As a charity, the work of the Edinburgh Festival Fringe Society would not be possible without the valuable support of our partners, sponsors and funders. We are delighted to be working with Johnnie Walker for the third year running as our official whisky partner.

We are proud to be partnering with the newly opened St James Quarter and are excited to be working with them this year and beyond.

We are excited to be partnering with Crowdfunder again through our FringeMakers fundraising platform, supporting Fringe artists and venues with vital fundraising efforts.

We have teamed up with Rare Birds Books to a create a limited-edition book bundle with books selected by the women behind three of the Fringe’s most iconic venues; Rowan Campbell, the General Manager of Summerhall, Dani Rae, the General Manager of Assembly and Katy Koren, who co-runs Gilded Balloon. Proceeds of the sale of this bundle will support go directly to supporting Fringe artists bring work to the Fringe.

We would also like to thank Lothian Buses for their continued support of our Fringe Days Out programme.

We’re thrilled to welcome Edinburgh Gin on board as Official Gin of the Fringe and look forward to working with them.

We are grateful for funding through the PLACE Programme, a partnership between the Scottish Government -through Creative Scotland -the City of Edinburgh Council and Festivals EdinburghScottish Government for Made in Scotland through the Festivals Expo Fund -managed through Creative Scotland -and the continued support of the City of Edinburgh Council. Thanks also to Scottish Government for funds from their Get into Summer campaign.

We are grateful for funding from the Pivotal Event Business Fund, the SCVO Adapt and Thrive programme, the Foyle Foundation and the UK Government to enhance our digital capabilities.

Our thanks also to the Paul Hamlyn Foundation, the Pump House Trust and the Turtleton Charitable Trust.

With thanks to EventScotland and City of Edinburgh Council for supporting Street Events.

Thank you to Brightcove, our streaming partners, for their support in delivering the Fringe Player.

Our thanks also to our Fringe Angels, Patrons, Friends and supporters whose passion and generosity made a real difference this year.

World leading festivals begin bounce back from impact of COVID-19

Edinburgh’s world-leading summer festivals are back, with their recovery from the impact of the COVID-19 pandemic supported by more than £5.4 million from the Scottish Government.

The Edinburgh Festival Fringe opens today, followed by the Edinburgh International Festival (EIF), with the Edinburgh Art Festival already open.

The Edinburgh International Book Festival will open a new chapter in a new venue on August 14, and the Edinburgh International Film Festival will welcome audiences from August 18.

The Scottish Government’s Gateway process has also allowed a small number of flagship events with national significance to take place in 2021, with limited numbers of spectators and subject to health advice, and both the EIF and the Fringe will stage events as part of the process.

Cabinet Secretary for Culture Angus Robertson said: “Edinburgh’s festivals are back – a significant moment for these landmark, world-leading events, and for our nation’s capital.

“The festivals were sorely missed last summer, and their return is a major step in the right direction as well as testament to the determination of festival organisers, along with the artists, venues and businesses involved.

“Already a huge amount of work has gone on behind the scenes to support the return of these globally significant cultural events and the benefits they bring to Scotland for our culture, for tourism, for trade and our place on the world stage.

“I’m delighted to welcome the Edinburgh Festivals’ return and see the world’s leading festival city come back to life in 2021.”

Chair of Festivals Edinburgh Sorcha Carey said: “The support of the Scottish Government and its agencies has been crucial to the very survival of our world-famous festivals, and we’re deeply grateful. 

“All those who’ve worked tirelessly and are now able to manage a careful restart will be delighted to reconnect the people of Scotland with the live culture they’ve so badly missed. 

“We want to support the vision of the First Minister and her team that culture will be at the heart of recovery, and we look forward with hope that Edinburgh’s peak festivals season can mark a turning point for Scotland’s culture sector.”

As Fringe returns, Green MSP calls for more support for hospitality workers

With the Edinburgh Fringe opening this week, the government and industry must offer more support to hospitality staff, according to Green MSP for Lothian Lorna Slater, who has submitted a parliamentary motion in support of workers.  

This follows reports from the Unite trade union, which Lorna is a member of, that warned of a “sharp increase of verbal and physical abuse from customers” against hospitality workers. 

The motion notes that Low pay and insecure working conditions were endemic in the hospitality industry prior to the pandemic and calls for employers to introduce proactive anti-sexual harassment policies as well as supporting extra investment in retraining and mental health services and long-term plans to improve incomes and job stability across the sector. 

Scottish Greens MSP for Lothian, Lorna Slater, said: “Nobody should be getting harassed or abused at work, and employers need to support their staff and take steps to ensure that it does not happen again. 

“Many of the people working in our pubs and restaurants are the same young people who have been disproportionately hit by the pandemic in terms of their job prospects, income and mental wellbeing. They are also the ones who are least likely to have been vaccinated against Covid. 

“For far too long, hospitality workers have had to endure conditions and anxiety that would be unacceptable in other industries. Governments and the industry need to step up and support hospitality workers and young people, rather than allowing them to be further punished by this terrible pandemic.” 

Motion text 

That the Parliament notes what it considers concerning reports from the Unite trade union, which warns of a “sharp increase of verbal and physical abuse from customers” against hospitality workers;

believes that low pay and insecure working conditions were endemic in the hospitality industry prior to the COVID-19 pandemic;

understands that many hospitality workers are young workers;

notes the recent Resolution Foundation study that found that, at the end of May 2021, 18- to 24-year-olds were 2.5 times more likely than any other age group to have been out of work or still on furlough, and that more than one in four 18- to 24-year-olds said that they were concerned about finding a job in future due to mental health issues; 

further notes the calls for investment in retraining and mental health services, as well as long-term plans to improve incomes and job stability as part of a new approach to hospitality, and believes that the calls from Unite for extra security for busy venues and proactive anti-sexual harassment policies should be adopted

‘Cautious but optimistic’

Fringe update from Chief Executive Shona McCarthy

Last week, we announced to Fringe participants that we’ll be opening show registration – for both online and in-person performances – on Wednesday 05 May, in advance of the Fringe taking place from 06 – 30 August.

This is an exciting moment for the Fringe Society; it means all the preparatory discussions we’ve been having – with artists, venues, government and all members of the Fringe community – can finally be translated into action, with visible results.

The positive response we had to last week’s announcement only confirms what I knew in my heart – that there are many people out there who are just as excited and eager as we are to see the Fringe return!

Of course, opening registration is only the start of this process – we are acutely aware of how difficult the last year has been for artists, and we’re doing everything we can to support them in making work this year and beyond.

We’ve reduced registration fees across all tiers by 25%, and removed the top tier entirely.

We’ve also announced the opening a Fringe Artist and Venue Recovery Fund: a £75,000 funding pot which is available to Fringe companies, creatives and venues to support projects that will enable a return to the Fringe in 2021 or 2022.

The fund will prioritise projects that seek to improve opportunities for access on the Fringe by underrepresented groups – you can find out more at edfringe.smartygrants.com.au/recoveryfund

There’s certainly a lot more still to be done, but we feel this is the first of many steps we can take to support artists returning to the Fringe.

I recognise that any eagerness to restart the Fringe must be tempered by a sense of caution and responsibility.

We continue to work closely with Scottish Government and the City of Edinburgh Council, and keep a close eye on official guidance as it emerges and develops, using it to inform every decision we make.

The most recent news indicates some easing of restrictions by the end of June, which is definitely encouraging, but if the last year has taught us anything it’s that things can change at very short notice, so for those dreaming fervently of a fun-packed summer in Edinburgh, we strongly recommend an attitude of cautious optimism at this stage. 

It’s also important to remember that this year’s Fringe won’t be the same as it was. Even as restrictions relax, we still expect to see some form of social distancing and other safety measures in Edinburgh this August.

Again, we’ll work with venues and other partners to figure out how best to use this information as it develops, creating clear guidance for audiences and participants. We also know that it will not be possible to produce our usual printed programme this year, though we are exploring alternatives.

While it is right and appropriate that we manage our expectations about a return to live performance, I am full of positive anticipation to see how Fringe artists channel their extraordinary creative energy into digital work at this year’s festival.

As happens with any seismic change in society, artists have responded to online life in brilliant and inventive ways, and I think it entirely correct that the Fringe – with its longstanding reputation for unleashing the creative spirit – showcases the best in digital inspiration as well.

Silver linings to the past year’s events are few and far between, but the increased availability of innovative, imaginative work – work that can be accessed virtually anywhere – is surely among them.

With this in mind, we’ve put a lot of time and energy into developing our digital infrastructure for this year’s Fringe. We’ve ensured that, whichever online platforms artists and venues want to use, we can support them to do it; they’ll also have access to our own innovative Fringe Player.

In addition, we’re creating an exciting new online events programme and meeting space to help artists and industry connect and collaborate, which we’re hoping to launch in summer. 

With the seeds of carefully laid plans now blooming into life, our goal – as ever – is to support Fringe participants.

As mentioned above, registration (and the wide range of benefits and services that come with it) will open in May, and will remain open right through to the end of the Fringe with no deadlines attached.

We’re also continuing to invest in our website so that audiences can search, browse and book shows as easily as ever, helping them find the artists whose work will resonate with them for years to come.

All of our plans are being made cautiously but optimistically, and as ever, public health will be our priority. But we can take heart in the fact that the Fringe is happening. And, whether online or in a venue, I can’t wait to see you there.

Shona

Coming Up: The Fringe that never was

Following the announcement that the Edinburgh Festival Fringe will not be going ahead as planned in 2020, the Fringe Society has unveiled alternative digital plans taking place this summer, complementing a variety of activities planned by Fringe artists and venues.

Under hugely difficult circumstances, creatives from across the Fringe landscape willbe bringing versions of their work to life digitally, many for the very first time. From livestreamed performances to nostalgic throwbacks and community-focused events and support sessions, the spirit of the Fringe will live on in the work of thousands of Fringe artists and venues, and the Fringe Society will help audiences navigate them through a central listings service on edfringe.com.

Alongside this, we will be running a series of digital activities, including virtual shows, a festival-wide crowdfunding campaign, artist-facing workshops, a new online arts industry platform and a virtual Fringe Central, so thereare still plenty of ways to #MakeYourFringe in 2020.

the heroes of the Fringe

We have also unveiled the artwork for the Fringe programme cover that never was. Designed by celebrated contemporary artist Butcher Billy, the campaign is based on the theme of ‘the heroes of the Fringe’. Full details on the artwork and the Society’s diverse programme of activity can be found below.

Commenting on the launch of this year’s digital Fringe activity, Shona McCarthy, Edinburgh Festival Fringe Society Chief Executive, said: “It’s hard to imagine a summer without the Fringe.

“The explosion of creativity and community that the festival brings every year is unparalleled, and whilst we may not be able to provide a stage in Edinburgh in quite the same way this year, it feels hugely important that the spirit of this brilliant festival is kept alive.

“Little did we know way back in autumn, when we first started talking about this year’s programme artwork, how prescient the superhero theme would be today. We’re happy to be able to shine a spotlight on some of our Fringe heroes now, as we rally round to support the people that make your Fringe. On the other side of this, we’ll need them more than ever.

“The impact of Covid-19 has been devastating for the countless artists, audiences, venues, workers and small businesses that make this festival happen every year. The FringeMakers crowdfunding campaign is designed to support them, while the Fringe on a Friday live show and the Fringe Pick n Mix website aim to bring some much-needed joy to our devoted audiences both here in Scotland and all over the world.”

Professor Sir Tim O’Shea, Edinburgh Festival Fringe Society Chair, added: “It’s been an extraordinarily difficult year and we still have real work to do to secure the future of the wider Fringe ecosystem.

“The partnership with Crowdfunder is an important step towards helping venues and artists raise vital funds that we know are needed to keep the Fringe alive.

“At its core the Fringe Society exists to support artists and we’re pleased to be able to offer so many different opportunities for arts professionals during this difficult time, from our online artist development programme, Fringe Central, to our dedicated Fringe Marketplace arts industry platform.

“We’re incredibly grateful to all the partners, funders and supporters who have helped us to deliver this. Their support is invaluable during what has been a difficult time for the Fringe and the wider arts sector.”

Helen Page, Group Brand and Marketing Director at Virgin Money, said: “We’re proud to support the Edinburgh Festival Fringe Society at what is an incredibly difficult time for the creative industries.

“Creating this brand-new digital Fringe is innovative and enables the community to come together at a time when social connections are needed more than ever. We look forward to joining the virtual shows and recreating the Fringe spirit at home this year.”

A spokesperson for Johnnie Walker said: “The Edinburgh Festival Fringe is such a vital part of the life and culture of the city for residents and visitors alike, and we are pleased to make our contribution along with other partners to keeping the spirit of the Edinburgh Festival Fringe alive during these challenging times.

“We will miss the incredible excitement, colour and vibrancy the Fringe brings to Edinburgh this summer, but it is wonderful to see the creativity and innovation of the virtual programme. We wish our friends at the Fringe the very best.”