Start for Life campaign: If They Could Tell You

A new UK government campaign is to be launched to support parents as research highlights some are unaware their baby’s mental health impacts their early development.

  • A new government campaign aims to support parents in nurturing their bond with their baby.
  • New research highlights many parents are unaware of the link between their baby’s good mental health and early childhood development.
  • Building close relationships in this critical period of social and emotional development reduces the likelihood of mental health difficulties throughout their lives.

A new government campaign – Start for Life’s If They Could Tell You – has launched to support parents to help build secure bonds to help nurture their baby’s future mental health, along with easy-to-follow guidance on the Start for Life website.

The campaign aims to highlight that babies’ expressions, reactions, noises, and cries are the way they communicate their needs and feelings to parents which in some cases can be an indication of their mental wellbeing.

The government wants to help parents and carers learn how to interpret these cues so they can find the best way to meet their babies’ needs.

A baby’s brain is making one million neural connections every second, making pregnancy and the first 2 years so important for their healthy development. These connections are formed as a result of the interaction between parents and their babies, laying the foundations for their physical and emotional wellbeing, now and in future. Secure relationships with parents and carers positively impacts child development outcomes and reduces the likelihood of mental health difficulties.

Minister for Public Health, Start for Life and Primary Care, Dame Andrea Leadsom said: “We are committed to giving every baby the best start in life, and promoting that vital secure attachment between babies and their parents in the 1,001 critical days from pregnancy to two years old is crucial for their future well-being.

“Speaking with parents across the country, I’ve heard first-hand that they need more support around how to better build those connections. Parents can access a range of support and advice, in person via family hubs and on the Start for Life website.

“We are also launching new guidance for frontline practitioners, aimed at helping them to start conversations with parents about building their relationship with their baby.

England’s Deputy Chief Medical Officer Dr Jeanelle de Gruchy said: “A strong, loving connection between parents or carers and their baby can play a significant role in developing the brain and protecting their mental health as they grow up.

“This campaign will make it easier for parents and carers to interpret the way their baby is communicating with them and understand how best to meet their baby’s needs.

“Raising a baby is not easy and I hope that new NHS trusted advice provided through the campaign will be a helpful source of information and support to parents and carers.

“New guidance for frontline practitioners will also help start conversations with parents and carers to explore their relationship with their baby, in order to provide support.”

The early years are a crucial time for the development of a child’s brain.  Over a third (41%) of parents of under twos in England are unaware that mental health starts to impact a child’s development before they are two.

Whilst most parents (95%) feel confident in supporting their baby’s emotional and social development, more than two thirds (73%) of parents in the survey indicated they would welcome support in nurturing their connection with their baby further.  

The new survey from Censuswide, which explored parents’ understanding of building a positive connection with their baby, also found that over half (53%) of parents believe that parenting advice they received in their baby’s early life, such as letting the baby ‘cry it out’ (53%) and limiting physical affection (52%) to avoid the baby becoming clingy was outdated, with almost a third (31%) of parents feeling guilty for following this advice when their baby’s cues indicated otherwise.

Child development expert Dr Amanda Gummer said: “Building a strong connection with your baby from pregnancy onwards helps to foster a sense of love and security, laying the foundations for their future wellbeing and mental health.

Dr Amanda Gummer has these tips for parents to help interpret cues and build strong connections with your baby:  

Mirror your baby’s reactions and emotions

Babies need you to help them learn about themselves and the world around them. Your baby might be telling you they’re ready to play if they’re smiling or cooing. You can mirror your baby’s reactions and emotions – such as smiling back if they have bright eyes – as this shows them that it’s OK to express those emotions. 

Comfort your baby when they are crying

It’s important to respond to their cries, as well as their smiles, with love and reassurance. If your baby is crying, try soothing them with gentle rocking, speaking softly, or singing to them.

Remember, you can’t ‘spoil’ a baby with too many cuddles and it doesn’t make them clingy. Babies will cry for different lengths and at different times, so try not to compare your baby to others. Babies also cry for different reasons; pain cries can be different to hunger or tired cries so try to understand what they’re telling you to help you respond appropriately. Looking after yourself is also really important and will help you to comfort your baby’s cries. 

Enjoy playing face-to-face with your baby in everyday moments

The more you cuddle, look at and play face-to-face with your baby, the more secure they’ll feel, and the more independent they’ll become. In time, they will feel confident that you will be there for them. This can be as simple as saying what they do and name what they see, as you’re going about your routine.

Let your baby take breaks when they need them (and the same goes for you!)

Your baby’s body language, facial expressions, noises, and cries are their ways of telling you what they need. Sometimes they might be telling you they just need a break. Show them that it’s ok if they need to try something different, or to just to rest. Remember to also take care of yourself, and take a moment when needed, so you’re ready to understand and respond to your baby’s cues.

Further information on family hubs can be found here:  

https://familyhubs.campaign.gov.uk

Women Supporting Women Autumn/Winter programme

Pilton Community Health Project’s Women Supporting Women programme offers different groups and activities to women in Muirhouse, Wester Drylaw, West Pilton, Granton, Royston and Wardieburn.

Get in touch with Sally or Carla if you’d like to sign up or if you’d like to know more.

Colds and flu symptoms in babies and children: NHS Inform advice

Respiratory syncytial virus (RSV) is a common virus that causes cold and flu symptoms in babies and children – and moderate levels have been detected in Scotland.

Most children will make a full recovery in 2 – 3 weeks if infected.

Visit NHS Inform for more: https://bit.ly/3BIP6Ft

Mental health support for new mums

Rollout of £1 million for counselling and befriending.

New mums at risk of poor mental health will be given access to increased support including counselling and befriending services.

The rollout is part of a £50 million investment in mental health services for new mums, babies and young children announced by the First Minister earlier this year.

An initial £1 million will support several key areas, including helping the third sector provide counselling, befriending and peer support for women and their families.

The funding will see new and expectant mothers get more consistent access to psychological assessment and treatment.

It will also be used to increase staffing and training at Mother and Baby Units for the 2,250 women with the most serious illnesses and to develop mental health services for babies.

Announcing the funding at Aberlour children’s charity, Health Secretary Jeane Freeman said: “It’s crucial that these services are led by the needs of women, young children and families.

“We have sought the views of people who have experienced mental health issues during and after pregnancy – their voices have influenced where this money will go and the services it will deliver.

“Our vision is of a Scotland where women, young children and families do not face fear or stigma when experiencing mental health issues.”

Aberlour Chief Executive SallyAnn Kelly said: “I welcome this funding for third sector organisations who are striving to deliver high quality perinatal services to new parents and parents-to-be. To give children the best start in life, it is vital we support parents effectively.

“Aberlour has worked with over 300 families across Forth Valley and East Lothian but our ambition is to roll the Perinatal Befriending Service out across Scotland so that every parent, no matter where they live, has access to personalised support and assistance when and where they need it most.”

 

Scotland ‘working hard’ to improve breastfeeding support, says report

Breastfeeding support in Scotland has been rated highly by an expert group looking at provision across the country.

The report from the Becoming Breastfeeding Friendly (BBF) Scottish committee assessed the effectiveness, affordability and feasibility of current support, marking it overall as ‘strong’.  Continue reading Scotland ‘working hard’ to improve breastfeeding support, says report

New PEEP group starts at Health Project next week

There are still places for the Women Supporting Women peep mums/carers and babies (6 weeks – 2.5 years) group starting next week Tuesday 21st May, 1:30 – 2:30.  Continue reading New PEEP group starts at Health Project next week

New PEEP group starting at Pilton Community Health Project

Women Supporting Women will be starting our next peep group, for mums/carers and babies on Thursday 31st January, 10 – 11am. Continue reading New PEEP group starting at Pilton Community Health Project

National award proves Cheeky Chompers pair are no dummies!

Julie Wilson and Amy Livingstone of Edinburgh’s Cheeky Chompers have won a prestigious national award for their ‘inspirational’ business. The women designed and developed an idea for teething babies – and with their product now being sold in major retailers they’re clearly no dummies! Continue reading National award proves Cheeky Chompers pair are no dummies!