Love Match: UK Government partners with leading dating apps to boost vaccine uptake

Apps to provide bonuses, stickers and profile badges for vaccinated users as poll shows most dating adults support vaccination.

  • Partnership comes as recent YouGov poll shows 59% of adults would either prefer their date to be vaccinated or wouldn’t date an unvaccinated person
  • Young adults encouraged to take up the offer of a vaccine as under 30s to be invited in the coming days

Leading dating brands including Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch have teamed up with the government to encourage their users to get COVID-19 vaccinations through a new campaign.

From today, the country’s leading dating brands will add new features to their apps and websites to support the government’s ‘every vaccination gives us hope’ campaign. The campaign encourages younger people to get their vaccine in the second phase of the rollout, and join the millions who have already received their jabs.

The new features will allow users to show their support for the vaccine on their dating profiles and give in-app bonuses to those who say they are vaccinated.

Features will include vaccination badges and stickers to display on dating profiles, free “Super Likes” and other boost-type features.

Users will also start seeing adverts and banners for the ‘every vaccination gives us hope’ campaign.

Although providing vaccination status on these apps is optional, data has shown that people are more likely to date someone who has received a COVID-19 vaccination.

A recent YouGov poll conducted on 21 May also shows 31% of adults would prefer to date someone who was vaccinated and a further 28% would not date someone unless they had received the jab.

Vaccines Minister, Nadhim Zahawi said: “I am thrilled that we are partnering up with dating apps to boost vaccine uptake across the country. This is another incredible asset to our vaccination programme – the biggest and most successful in our history.

“The vaccine is our way out of this pandemic and we have made incredible progress so far with over three quarters of adults receiving at least one dose.

“I encourage everyone who is eligible to roll up their sleeves and get the jab – it could save your life and protect your loved ones.”

Examples of vaccine promotion campaigns launching across dating platforms in the UK include:

  • Tinder: members will be able to add a variety of stickers to their profile including “I’m Vaccinated” or “Vaccines Save Lives,” with Tinder giving those who support the campaign a free “Super Like” to help them stand out among potential matches. Tinder will also launch a “Vaccine Center” with a suite of resources to educate and connect members with their nearest vaccination site.
  • Match & Ourtime: members will be able to add a new badge to their profile to display their vaccine status, with those who participate in the campaign receiving a free “Boost” to help them stand out on the app. Match’s AI-enabled Dating Coach, Lara, will also encourage Match users to get their vaccination badge.
  • OkCupid: users will be able to add an “I’m Vaccinated” profile badge and be featured within OkCupid’s “Vaccinated” stack, its new matching system that lets users search by select categories on the app. Those who participate will also receive a free “Boost.”
  • Hinge: users who participate in their vaccination campaign will get a free “Rose,” which indicates to other users that they’re excited to get to know them.
  • Plenty of Fish: members will be able to add an “I Got My Shot” badge to their profiles. Those who participate will receive 20 Live! credits to use on the Plenty of Fish Live streaming feature.
  • Bumble: the popular women-first dating app will enable people in the UK to add a “vaccinated” badge to their profiles. For those who apply the badge, Bumble will offer complimentary credits for premium features such as Spotlights and Superswipes. People on Bumble will also be able to share COVID-19 preferences, letting them easily communicate how they are comfortable dating: outdoors or indoors, how they feel about crowded spaces, and their expectations about masks and social-distancing. Bumble will also leverage their social media channels to amplify the need to get vaccinated.
  • Badoo: in-app promotions will enable people in the UK to add a “vaccinated” badge to their profiles. In addition, Badoo will offer vaccinated people complimentary credits for premium features such as Spotlights and Superswipes. Badoo will also leverage their social media channels to amplify the need to get vaccinated.
  • Muzmatch: content featuring medics answering users’ most pressing questions about the vaccine will run across social media channels.

Alexandre Lubot, CEO of Match Group, EMEA and APAC said: “An important part of returning to normal is helping people feel safe as they connect in person.

“We are honoured to work with the UK government to encourage our members to participate in the vaccination campaign across our dating platforms.

“A unified push towards more vaccinations will allow people to once again meet in person and connect in meaningful ways.”

Online Dating Association Chief Executive George Kidd said: “The ODA were delighted to play its part in getting the message out on vaccinations.

“Dating apps and services are the start point for about a third of all new relationships. When meeting in person was not possible, services were an important way of meeting others online, with the hope of meeting up later when safe to do so.

“About 10 million people in the UK use or have used dating apps and services. Our members account for most of this user base. We shared campaign video or advertising on apps, landing pages and through social media channels.

“For us, every step to a return to people meeting up, making new friends and starting new relationships is a step forward for us all.”

Naomi Walkland, Bumble’s Vice President for Europe said: “We know that single people are looking to take control of their dating lives as we head into summer. The ‘Covid conversation’ is already front of mind for 2 in 3 people on Bumble, so it’s important to make it easier to feel comfortable and safe on a date.

“To do this, we’ll launch a new “vaccinated” badge along with in-app preferences so you can easily communicate if you’re comfortable dating indoors or outdoors only.

“In support of the Government’s vaccination campaign, we will also direct people in-app to learn how to get vaccinated, including linking to educational materials and information on how to find the nearest vaccination site through the NHS.”

Shahzad Younas, Founder, CEO, Muzmatch said: “We at Muzmatch are really thrilled to be working with the UK government on the vaccine campaign.

“We understand the concerns young Muslims have regarding the vaccination, in particular those that are in the process of getting married. Misinformation has been spreading at an alarming rate in our communities, which is why we’re glad to work with the NHS to clear up myths about the vaccine and encourage our members to get vaccinated.

“As a marriage app helping single Muslims find love, we knew when the pandemic hit we had to act fast to ensure people could meet safely. We were the first Muslim marriage app that rolled out Video and Voice Calling for our members so that they could meet on virtual dates.

“As we begin to return to a new normal, it’s vital that young Muslims do so by getting vaccinated, to ensure the safety of not only themselves but their loved ones too.”

James Preece, the UK’s top celebrity dating expert and dating coach, said: “There’s no doubt that dating has been different and somewhat difficult for many individuals over the last 13 months.

“Having the vaccine is one of the most important things people can do to keep themselves and others safe.

“The fact that the leading dating apps have come together to support members being vaccinated will go a long way to people feeling confident meeting in person and dating again.”

The partnership comes as people aged 30 and over are now eligible to get their COVID-19 vaccine. The UK government has already hit its target of offering everyone in cohorts 1 to 9 – those aged 50 and over, the clinically vulnerable and health and social care workers – a first dose of the vaccine by 15 April. It’s on track to offer a jab to all adults in the UK by the end of July.

Vaccinated people are far less likely to get COVID-19 with symptoms. Vaccinated people are even more unlikely to get serious COVID-19, to be admitted to hospital or to die from it. There is growing evidence that vaccinated people are less likely to pass the virus to others.

Heart Research UK Healthy Heart Tip: Improve your cholestrol

Heart Research UK Healthy Heart Tip, written by Dr Helen Flaherty, Head of Health Promotion and Education at Heart Research UK


Improving Your Cholesterol Profile

There are two main types of cholesterol, LDL, sometimes termed ‘bad’ cholesterol, and HDL, sometimes termed as ‘good cholesterol’.

The reality is that we do need some of both types of cholesterol, but the incorrect balance can be harmful. When LDL cholesterol builds up in the arteries, it can contribute to plaque formation, whilst HDL cholesterol removes harmful cholesterol from the bloodstream.

With this in mind, here are some tips for creating a healthy cholesterol profile:

Increase Fibre Intake

Fibre, particularly the type found in porridge oats and wholegrains, known as beta-glucan, helps to reduce LDL cholesterol levels.

Go Plant-Based

Diets higher in vegetables, fruits, nuts, beans, and pulses are healthier for the heart than animal-derived alternatives that are high in saturated fats such as meats, cheeses and processed snacks such as biscuits.

Eat Good Fats

Unsaturated fats, particularly when swapped for saturated fats, can help to increase your HDL cholesterol levels. Excellent sources of good fats include oily fish such as salmon and mackerel, extra virgin olive oil and avocados.

Exercise Regularly

Aerobic exercise such as running or cycling will help to increase levels of HDL in the blood, especially when performed for more than 150 minutes each week.

Avoid high Alcohol Consumption

Alcohol can increase the amount of fat in the blood and lower HDL cholesterol, therefore drinking less than 14 units per week is recommended.

Can Edinburgh Sustainability Strategy 2030 deliver Net Zero?

Preview Draft Net Zero 2030 Strategy. Can it deliver Carbon Neutral Edinburgh by 2030? Community views

Revised Date for the event: 4.00pm – 5.30pm MONDAY 7 JUNE 202
2nd Roundtable Discussion on Climate Action

A new draft Edinburgh Net Zero 2030 Strategy was launched on Friday 4 June – for discussion by City Councillors 10am Thursday 10 June.

Preview the proposed strategy and consider what might work / what needs earlier action.

Can Edinburgh achieve ambitious “Net Zero” target by 2030?

– How can citizens and community groups best be involved?
– How can Community Councils and other groups contribute?
– What role does the Edinburgh Partnership have in this?

Book: https://nzs7june.eventbrite.co.uk

This follows the August 2020 event hosted by civil society and the city council.

See the Report at https://bit.ly/climate12aug

This interactive session will:

1. Unpack the proposed actions in the draft Sustainability Strategy
2. Provide opportunity for community led response to draft plans
3. Discuss the main chapters of Draft Strategy in Breakout Groups
4. Draft a deputation for 1 June Policy & Sustainability Committee.

Transition Edinburgh www.transitionedinburgh.org.uk

Major research project measures COVID-19 antibody levels in people with cystic fibrosis

A Queen’s University Belfast research team is leading an international study on COVID-19 Antibody Response in Cystic Fibrosis (CAR-CF). 

The study is to be carried out by a team of researchers from the university’s Wellcome-Wolfson Institute for Experimental Medicine (WWIEM). It will measure COVID-19 antibody levels in thousands of people with cystic fibrosis across 17 European countries and is funded by a $1.5m grant from the CF Foundation (US) over a two-year period.  

The project will also run in Canada and the US, making the research the largest prospective study in cystic fibrosis (CF) to have been carried out to date. 

The coronavirus pandemic has been a worrying time, but it has been particularly stressful for people with long-term conditions such as CF.

CF is a chronic condition that damages the lungs and leaves patients vulnerable to chest infections. There is currently little information about how COVID-19 has impacted people living with CF, however, they may be at particular risk from this new respiratory virus and the various strains. 

Dr Damian Downey, Clinical Senior Lecturer in Respiratory Medicine from the WWIEM at Queen’s, and Director of the Northern Ireland Regional Adult CF Centre, who is leading the project, said: “Viral respiratory tract infections can be more severe in people with CF than the general population, with an increased risk of complications and a negative impact on lung function. 

“This new research project will explore infection and vaccination rates in those with CF and link to important clinical information over time. We can then understand how COVID-19 has impacted this vulnerable population, how long the antibodies last and the risk of future infections.” 

Dr Downey is the Director of the European CF Society Clinical Trials Network which involves 58 research centres in 17 countries. This network will oversee the project and the WWIEM at Queen’s University will be the central European laboratory that will analyse the research results.

Food for thought!

Gladstone’s Land launches first historical food tour

After opening to the public for the first time last month following a £1.5m restoration, the National Trust for Scotland’s Gladstone’s Land at the top of Edinburgh’s Royal Mile is introducing its first ever interactive historical food tour next week (Wednesday June 9). 

Food is a strong theme throughout the 500 year old townhouse which now has a coffee shop and ice cream parlour on the ground floor, inspired by the building’s long history as a place of commerce and catering. 

The ‘Tables Through Time’ tour follows the lives of three women that lived and worked at Gladstone’s Land, telling the story of changing tastes in food in Edinburgh’s Old Town and the impact of trade, class and fashion on people’s diets. As well as hearing about these people, the conservation charity will also be inviting guests to sample some of the food and drink these individuals may have consumed. 

Claire Grant, the National Trust for Scotland’s Operations Manager for Edinburgh said: “It’s impossible to think about Gladstone’s Land without thinking of food. It has been at the centre of Edinburgh’s spice and coffee trade, it’s been a tavern, it’s been a home.

“From the ice cream flavours served to the spices that sit in the tables in the coffee shop, we’ve taken inspiration from the flavourful history of the building, its residents and its many uses over the centuries, to create a place people will love.”

Based on specially-commissioned research from Lindsay Middleton, PhD researcher in food history at the University of Glasgow and University of Aberdeen, the tour goes from a 17th century kitchen on the first floor, an 18th/19th century draper’s on the second floor and a 20th century boarding house on the third floor. 

Visitors will get to taste the likes of bannocks sweetened with fruit, sugar or honey; parlies, a type of ginger biscuit named because they were a favourite with members of the Scottish parliament; and ‘donkey tea’, toast steeped in hot water.

After the tour, visitors can try out an ice cream flavour developed especially for the property. The elderflower and lemon curd ice cream has been created using research about the flavours and tastes that would have been associated with Gladstone’s Land over the years. 

Food historian Lindsay Middleton (above) said: “Historical food is something we are becoming increasingly interested in, whether it is history week on the Great British Bake Off or reading recipes in historical cookbooks and marvelling at strange ingredients and cooking techniques. Scottish food does have a rich and varied history. In the harsh climate, Scottish people have had to be creative with food. 

“On the Tables Through Time tour, we look at three women who lived in Gladstone’s Land, and how food and drink figured in their lives. Considering the different foods that would have been cooked and eaten within the property throughout its history will show how food, life, and work have always been linked.” 

Tickets for the tour can be booked at https://nts.cloudvenue.co.uk/tablesthroughtime

For more information about Gladstone’s Land, go to:  www.nts.org.uk/visit/places/gladstones-land

Hundreds of children safeguarded as online abuse reports increase

Hundreds of children have been safeguarded by police enforcement as reports of online child sexual abuse increased during the last year, information released today by Police Scotland shows.

Police Scotland’s 2020-21 Quarter 4 Performance Report and Management Information showed there were a total of 1,966 child sexual abuse crimes recorded during the year, an increase of 5.9% compared to last year (1,857) and 24.9% greater than the five year average of 1,574.

The Performance Report outlines the safeguarding of 434 children through the enforcement of 649 National Online Child Abuse Prevention (NOCAP) packages between September 2020 and March this year.

NOCAP packages provide intelligence and evidence which underpins investigations carried out to identify and arrest online child abusers.

Deputy Chief Constable Fiona Taylor said: “The rise in reports online child sexual abuse has continued and accelerated during this period, and the Performance Report draws attention to vital work to safeguard hundreds of children through the enforcement of National Online Child Abuse Prevention (NOCAP) packages.

“Online child sexual abuse is a national threat and tackling it is a priority for Police Scotland. The implementation of our Cyber Strategy will ensure we continue to build capacity and capability to keep people safe in the virtual space.”

The reports also provide an insight into the effect of coronavirus restrictions on the policing needs and requirements of communities during 2020-21.

Crime reports fell overall, with 6,361 fewer violent crimes reported compared to the previous year, a decrease of 10% while there were also 55 fewer road fatalities, decreasing 33% from 165 to 110.

Acquisitive crime, such as housebreakings and shoplifting, fell by 18% year on year (from 109,460 to 89,731).

Detection rates increased in a number of crime categories where reported offences had decreased, including overall violent crime (up 3.3% points) and acquisitive crime (up 0.3% points).

However reported frauds increased by 38.2% from 10,875 in 2019-20 to 15,031 during the last year, up 78.1% on the five-year average of 8,439 reported crimes.

DCC Taylor said: “The reporting year 2020-21 was truly an exceptional period, covering from just a few days after the country first entered lockdown up until the beginning of April 2021.

“While it may be years before some of the changes to how people live their lives and to the nature of crime are fully understood, this information demonstrates the significant impact coronavirus restrictions have had on reported crime, detection rates and other policing requirements during this unique time.

“Overall violent crime reduced by around 10% year on year. Year on year increases of violent crime were reported during only the months of July and August, when restrictions had been eased.

“Acquisitive crime, such as shoplifting, also declined overall by almost a fifth compared to the year before and against the five-year average.

“The number of people killed and seriously injured on our roads is down about a third on the year before.”

“While this is to be welcomed, it is important to note reductions in reported crime did not occur in every category.

“As restrictions ease, we will continue to report on changes to the policing requirements of communities and the challenge of maintaining higher detection rates in the context of reported crime which is closer to pre-pandemic levels, as well increasing demand in areas such as fraud and online child abuse.”

An NSPCC Scotland spokesperson said: “These latest figures are further evidence of the increasing risk to children posed by child sexual offenders online.

“It is right and crucial that Police Scotland is tackling these crimes as a priority, through arresting suspects and working with partners to raise awareness of the issue. But it is clear we cannot continue with the status quo, where it’s left to law enforcement to tackle child abuse but social networks fail to do enough to proactively prevent and disrupt it from happening in the first place.

“The UK Government needs to deliver on its promise to put the protection of children front and centre of the Online Safety Bill, with tech firms being held to account if they fail in their duty of care.”

The 2020-21 Q4 Performance Report will be presented to the Scottish Police Authority’s Policing Performance Committee on Tuesday, 8 June.

The Performance Report and Management information can be found by clicking here https://www.scotland.police.uk/about-us/our-performance/

Volunteers supporting vaccination roll-out across Scotland

Thousands of hours contributed to national programme

Health Secretary Humza Yousaf has thanked volunteers who have now contributed more than 25,000 hours to help deliver the national vaccination programme.

Scotland’s NHS Boards have been supported to deliver the programme by the National Volunteer Coordination (NVC) Hub which deploys people to help at vaccination centres.

The NVC hub is operated by the British Red Cross with the support of a network of national and local voluntary sector organisations who identify and deploy suitable volunteers. It provides a central point of contact for NHS Boards and local authorities which they can use in addition to local volunteers to ensure the right resources are in place.

Among the activities the volunteers have helped with are meeting and greeting the members of the public and providing re-assurance, advice and practical assistance for those that want it. 

In addition to helping at vaccination clinics, volunteers have also been involved in supporting the community testing programme, including a team of 90 volunteers delivering testing kits to around 4,000 Glasgow households. 

Health Secretary Humza Yousaf said: “It is fitting that during National Volunteers’ Week we acknowledge the huge contribution made by volunteers to our vaccination roll-out. I want to thank each and every one of them for giving up their time and helping to ensure the successful roll-out of the largest vaccination programme the country has ever seen.

“The hub being coordinated by the British Red Cross helps ensure we have people in the right place at the right time to make everything run as smoothly as possible.

“It is down to the enormous efforts of our vaccination teams around the country that more than two million people in Scotland have now received both doses. I am grateful to them and all those who have taken up their offer of a vaccine.

“The vaccination programme is one of the main ways – along with restrictions and testing – that we are working to beat this virus and so it is crucial that everyone attends for their appointments when they are offered. This is equally important for those receiving appointments for their second dose as these offer longer lasting protection against COVID-19.”

British Red Cross Community Reserve Volunteer David Hardacre said: “I had never volunteered before and signed up through the Scotland Cares site.  I have really enjoyed my time as a volunteer.

“It can be challenging at times hearing how difficult some folk are finding all this with Covid but it surprising what a chat and a friendly smile can do to lift their spirits.  I have helped with a few things, including the vaccination clinics, which is great. You really feel part of the team, the NHS staff are so helpful and calm.  I will continue to help so long as there is a need for me.”

British Red Cross Director, Scotland Marie Hayes said: “The response from the voluntary sector throughout the pandemic has been outstanding.  Thousands of individuals, many of whom have never volunteered before, have turned out to support the NHS and local authorities and, importantly, their communities as we collectively act to beat the Covid virus. 

“The tasks undertaken have been vary varied, some of these include; shopping and prescription collections, a friendly voice on the phone, marshalling at vaccination clinics, test kit distribution and collection etc. It has been quite remarkable to see so many come forward to help in whatever way they can. 

“The endeavours of the volunteers over the past months has without doubt helped reach those most in need during this pandemic and I have no doubt these act of human kindness, great or small, will continue until we finally see an end to the current situation.”

Information on volunteering

Over 40 million Britons receive first dose of COVID-19 vaccine

  • 27 million people have received both doses – the strongest possible protection
  • public urged to come forward for vaccines to help protect against the threat of new variants

Over 40 million people in the UK have received their first dose of a coronavirus (COVID-19) vaccine, the latest figures show today, as the UK’s vaccination programme continues at pace.

Health services across the UK have now administered a total of 67,287,864 vaccines between 8 December and 5 June, including 40,124,229 people with first doses 76.2% and 27,160,635 people with both doses 51.6% ensuring they have the strongest possible protection against COVID-19 from a second dose.

A recent study by Public Health England (PHE) shows that 2 doses of the COVID-19 vaccines are highly effective against the B.1.617.2 (Delta) variant first identified in India. Vaccine effectiveness against symptomatic disease from the B.1.617.2 (Delta) variant is similar after 2 doses compared to the B.1.1.7 (Alpha) variant dominant in the UK, and we expect to see even higher levels of effectiveness against hospitalisation and death.

The government met its target of offering a vaccine to the most vulnerable by 15 April and remains on track to offer a first dose to all adults by the end of July. NHS England has extended the offer of a vaccine to everyone over the age of 30.

Health and Social Care Secretary Matt Hancock said: “It is an astonishing achievement to deliver over 40 million first doses in just 6 months. In all 4 corners of the UK, people are stepping up when their time comes to protect themselves and the people around them.

“It seems with every day we pass another major milestone on the road back to recovery. Over three-quarters of adults have received a first dose and over half of adults have now been vaccinated with the life-saving second dose.

“I pay tribute to the tireless work of the NHS and armed forces in building this momentum – but our work is not yet done. I encourage everyone who is eligible to join the millions who have the fullest possible protection from this virus by getting their jab when the time comes.”

Last week, the Medicines and Healthcare products Regulatory Agency (MHRA) announced that Janssen’s COVID-19 vaccine was authorised for use in the UK. It is expected doses will become available later this year. The single-dose vaccine was shown to be 67% effective overall in preventing COVID-19 infection and 85% effective in preventing severe disease or hospitalisation.

To ensure people have the strongest possible protection against COVID-19, appointments for second doses have been brought forward from 12 to 8 weeks for the remaining people in the top 9 priority groups who have yet to receive both doses.

The move follows updated advice from the independent experts at the Joint Committee on Vaccination and Immunisation (JCVI), which has considered the latest available evidence and has recommended reducing the dosing interval to counter the threat of new variants of concern.

The government and its scientific experts are monitoring the evolving situation and rates of variants closely, and will not hesitate to take additional action as necessary.

Vaccines Minister, Nadhim Zahawi said: “Our vaccination programme, the biggest and most successful in NHS history, has now delivered over 40 million first doses into arms – a fantastic achievement.

“I am incredibly proud of everyone involved who have worked tirelessly to help us reach milestone after milestone. It is time to redouble our efforts on the second dose, to ensure everyone has maximum protection.

“The offer is open to everyone over the age of 30, so when you get the call, get the jab. It could save your life and protect your loved ones.”

Vaccinated people are far less likely to get COVID-19 with symptoms. Vaccinated people are even more unlikely to get serious COVID-19, to be admitted to hospital, or to die from it and there is growing evidence that vaccinated people are less likely to pass the virus to others.

UK Government Minister for Scotland Iain Stewart said: “It’s fantastic for the vaccine programme to have achieved 3 such important and significant milestones in just one week, and proves we are heading in the right direction.

“The UK government is supplying vaccines for people in all parts of the United Kingdom and today’s news that 40 million people have now had their first dose underlines the scheme’s success. It’s heartening to see that so many are doing the right thing and getting their jab when eligible.”

Data from PHE’s real-world study shows the vaccines are already having a significant impact in the UK, reducing hospitalisations and deaths, saving more than 13,200 lives and preventing 39,700 hospitalisations in England.

PHE analysis also shows that individuals who receive a single dose of the Oxford/AstraZeneca vaccine have approximately 80% lower risk of death against the B.1.1.7 (Alpha) coronavirus variant originating in Kent and a second dose of the vaccine can provide 85 to 90% protection against symptomatic disease. Protection against death from the Pfizer-BioNTech vaccine rises from approximately 80% after one dose to 97% after 2 doses against the B.1.1.7 (Alpha) variant.

Data published by YouGov shows the UK continues to top the list of nations where people are willing to have a COVID-19 vaccine or have already been vaccinated.

ONS data published on 6 May found that more than 9 in 10 (93%) adults reported positive sentiment towards the vaccine.

Approved vaccines are available from thousands of NHS vaccine centres, GP practices and pharmacies. Around 98% of people live within 10 miles of a vaccination centre in England and vaccinations are taking place at sites including mosques, community centres and football stadiums.