Letter: We need young women to lead a campaign that tackles unhealthy relationships

Dear Editor,

Alongside The Young Women’s Movement we are looking for six young women aged 16–18 from across Scotland to be part of a National Champions group to support the design and delivery of the national Young Women Know campaign.

This is a great opportunity to learn new skills, meet new people and make a difference to the lives of young women and girls in Scotland.

The Young Women Know project is a partnership project being run by NSPCC Scotland and The Young Women’s Movement. It was set up following an investigation into sexual harassment in Scottish schools carried out by the YWCA’s Young Women Lead committee in 2018. 

It found that in Scotland in 2018, one of the things girls can experience in school is sexual harassment and the impact of this on young women is significant and can be long-lasting. It can negatively impact everything from their mental health to their relationships and career choices.

The investigation also found that young people were most likely to turn to the internet or their friends for advice on sex and relationships and almost half of students and teaching staff surveyed said the current curriculum did not adequately cover the issue of consent. 

The national Young Women Know campaign aims to tackle unhealthy relationships and peer sexual abuse, with young women leading the change.

To apply to be a National Champion, visit: https://shorturl.at/binpS

The deadline is Wednesday, March 6.

Yours sincerely,

Carla Malseed

NSPCC Scotland Local Campaigns Manager

& Laurie Duffy

Collective Voice & Action Lead, The Young Women’s Movement

More than 100 families attend first event of new campaign in Edinburgh to help keep children safe from abuse

More than 100 families attended the public launch of the NSPCC’s Talk PANTS campaign in Edinburgh this week.

Children got to meet Pantosaurus, the campaign’s mascot, as well as play games and get their faces painted at the McDonald Road Library on Tuesday (October 17th).

It was the first in-person event for the Talk PANTS campaign in Edinburgh, which will help protect young children from sexual abuse.

The year-long campaign was launched earlier this month (October 5) with an online event for professionals who work with children and families. It is being delivered by NSPCC Scotland, the Edinburgh Child Protection Committee and a wide range of partners across the city to spread the NSPCC’s Talk PANTS message.

Talk PANTS gives parents, carers and professionals advice on how to have simple, age-appropriate conversations with children to help keep them safe from sexual abuse.

With the help of a colourful animated dinosaur, called Pantosaurus, it helps children understand that their body belongs to them, that they have a right to say no and they should tell a safe adult they trust if anything makes them feel upset or worried. 

At the family event there were refreshments, a Bookbug session, colouring in, games and Talk PANTS materials for parents and carers to take away.

Carla Malseed, Local Campaigns Manager at the NSPCC, said: “We were amazed at the turnout in McDonald Road Library. It was great to see how thrilled the children were to meet Pantosaurus.

This campaign doesn’t use scary words or talk about sex, instead we focus on the PANTS rules that help children understand important messages, like their body belongs to them and they should tell an adult if they’re upset or worried about something.

“We hope this campaign will provide parents with the knowledge and skills to be able to talk about this difficult topic with their child from a young age, to help prevent abuse.”

Over the coming year, local PANTS champions will be trained to deliver the campaign messages and resources to other professionals and families through webinars and workshops, and awareness raising events will be held across Edinburgh for parents, carers and children.

The campaign materials and resources for parents, include a British Sign Language PANTS video, a Talk PANTS with Makaton guide, which is designed to be used to deliver the PANTS message to children with Additional Support Needs, and a Pantosaurus film. There are also resources for teachers to use in primary schools.

Find out more about Edinburgh Talk PANTS here.

Parents and professionals can also find out how to Talk PANTS here. The adult guides include ones for foster carers and parents with learning disabilities.

Anyone with concerns about the welfare of a child can call the NSPCC’s free and confidential helpline on 0808 800 5000 for advice.

Edinburgh talking PANTS tomorrow!

Campaign being launched in Edinburgh to help keep children safe from sexual abuse

A campaign to help protect young children from sexual abuse is being launched in Edinburgh tomorrow with an online event for professionals who work with children and families in the city.

The year-long campaign is being delivered by NSPCC Scotland, the Edinburgh Child Protection Committee and a wide range of partners across the city to spread the NSPCC’s Talk PANTS message.

Talk PANTS gives parents, carers and professionals advice on how to have simple, age-appropriate conversations with children to help keep them safe from sexual abuse.

With the help of a colourful animated dinosaur, called Pantosaurus, it helps children understand that their body belongs to them, that they have a right to say no and they should tell a safe adult they trust if anything makes them feel upset or worried. 

Over the coming year, local PANTS champions will be trained to deliver the campaign messages and resources to other professionals and families through webinars and workshops, and awareness raising events will be held across Edinburgh for parents, carers and children.

The online launch, which will run from 2pm to 4pm on Thursday, October 5, will explore how we can better prevent and respond to child sexual abuse, using PANTS, and the next steps of the campaign.

The online event is open to all professionals who work with children and families in Edinburgh, and it will take place on Microsoft Teams.

NSPCC Scotland’s Assistant Director Karen Head will introduce the event, and this will be followed with the personal story from a mum whose daughter was sexually abused. There will also be speeches from Stuart Allardyce, Director of Lucy Faithfull Foundation / Stop It Now! Scotland, Laura Brown, Edinburgh Child Protection Lead Officer and NSPCC Scotland’s Local Campaigns Manager Carla Malseed.

Carla Malseed, Local Campaigns Manager at the NSPCC, said: “Each year in Scotland, Police record more than 5,000 sexual offences committed against children. It is crucial that we do all we can to help prevent abuse from happening in the first place.

“The Talk PANTS campaign is about helping start difficult, but vital, conversations with children from a young age about sexual abuse and their right to be safe. 

We don’t talk about sex or use scary words but focus on rules that help children understand important messages, like their body belongs to them and they should tell an adult if they’re upset or worried.”

NSPCC Scotland’s Assistant Director Karen Head, said: “We are delighted to be launching this campaign in Edinburgh to help prevent sexual abuse and keep children across the city safer.

“The Talk PANTS message and Pantosaurus animation makes it much easier for parents, carers and professionals to tackle this topic in a straightforward, fun and light-hearted way that children can understand and easily put into practice.”

Lillian Cringles, Chair of the Edinburgh Child Protection Committee, said: “This campaign will help families and professionals have these important conversations with children about their bodies and help keep them safe. I urge as many professionals, parents and carers as possible to come along to our events in Edinburgh over the next few months.”

The first event for parents, carers and children aged 3-11, will be held at the McDonald Road Library on Tuesday, October 17 from 3 to 4.30pm. Also, a PANTS coffee morning will be held at the new NSPCC Community Hub in Leith on Wednesday, November 1, from 10.30am until 11.30am.

Other events throughout the year will promote the campaign materials and resources for parents, which includes a British Sign Language PANTS video, a Talking PANTS with Makaton guide which is designed to be used to deliver the PANTS message to children with Additional Support Needs and a Pantosaurus film. There are also resources for teachers to use in primary schools.

To book a place at the online launch event, visit: Edinburgh, Talk PANTS launch event for professionals Tickets, Thu 5 Oct 2023 at 14:00 | Eventbrite

Find out more about Edinburgh Talk PANTS here.

Parents and professionals can also find out how to Talk PANTS here. The adult guides include ones for foster carers and parents with learning disabilities.

Anyone with concerns about the welfare of a child can call the NSPCC’s free and confidential helpline on 0808 800 5000 for advice.

Campaign being launched in Capital to keep children safe from sexual abuse

A campaign to help protect young children from sexual abuse is being launched in Edinburgh with an online event for professionals who work with children and families in the city.

The year-long campaign is being delivered by NSPCC Scotland, the Edinburgh Child Protection Committee and a wide range of partners across the city to spread the NSPCC’s Talk PANTS message.

Talk PANTS gives parents, carers and professionals advice on how to have simple, age-appropriate conversations with children to help keep them safe from sexual abuse.

With the help of a colourful animated dinosaur, called Pantosaurus, it helps children understand that their body belongs to them, that they have a right to say no and they should tell a safe adult they trust if anything makes them feel upset or worried. 

Over the coming year, local PANTS champions will be trained to deliver the campaign messages and resources to other professionals and families through webinars and workshops, and awareness raising events will be held across Edinburgh for parents, carers and children.

The online launch, which will run from 2pm to 4pm on Thursday, October 5, will explore how we can better prevent and respond to child sexual abuse, using PANTS, and the next steps of the campaign. The online event is open to all professionals who work with children and families in Edinburgh, and it will take place on Microsoft Teams.

NSPCC Scotland’s Assistant Director Karen Head will introduce the event, and this will be followed with the personal story from a mum whose daughter was sexually abused.

There will also be speeches from Stuart Allardyce, Director of Lucy Faithfull Foundation / Stop It Now! Scotland, Laura Brown, Edinburgh Child Protection Lead Officer and NSPCC Scotland’s Local Campaigns Manager Carla Malseed.

Carla Malseed, Local Campaigns Manager at the NSPCC, said: “Each year in Scotland, Police record more than 5,000 sexual offences committed against children. It is crucial that we do all we can to help prevent abuse from happening in the first place.

“The Talk PANTS campaign is about helping start difficult, but vital, conversations with children from a young age about sexual abuse and their right to be safe. 

We don’t talk about sex or use scary words but focus on rules that help children understand important messages, like their body belongs to them and they should tell an adult if they’re upset or worried.”

NSPCC Scotland’s Assistant Director Karen Head, said: “We are delighted to be launching this campaign in Edinburgh to help prevent sexual abuse and keep children across the city safer.

“The Talk PANTS message and Pantosaurus animation makes it much easier for parents, carers and professionals to tackle this topic in a straightforward, fun and light-hearted way that children can understand and easily put into practice.”

Lillian Cringles, Chair of the Edinburgh Child Protection Committee, said:This campaign will help families and professionals have these important conversations with children about their bodies and help keep them safe.

“I urge as many professionals, parents and carers as possible to come along to our events in Edinburgh over the next few months.”

The first event for parents, carers and children aged 3-11, will be held at the McDonald Road Library on Tuesday, October 17 from 3 to 4.30pm.

Also, a PANTS coffee morning will be held at the new NSPCC Community Hub in Leith on Wednesday, November 1, from 10.30am until 11.30am.

Other events throughout the year will promote the campaign materials and resources for parents, which includes a British Sign Language PANTS video, a Talking PANTS with Makaton guide which is designed to be used to deliver the PANTS message to children with Additional Support Needs and a Pantosaurus film. There are also resources for teachers to use in primary schools.

To book a place at the online launch event, visit: Edinburgh, Talk PANTS launch event for professionals Tickets, Thu 5 Oct 2023 at 14:00 | Eventbrite

Find out more about Edinburgh Talk PANTS here.

Parents and professionals can also find out how to Talk PANTS here. The adult guides include ones for foster carers and parents with learning disabilities.

Anyone with concerns about the welfare of a child can call the NSPCC’s free and confidential helpline on 0808 800 5000 for advice.

Talk pants at McDonald Road Library!

FREE FAMILY FUN DAY – 17th OCTOBER

Free family fun day with @NSPCC_Scotland at McDonald Road Library on Tuesday 17 October, 3pm to 4.30pm. Free activities, snacks and meet Pantasaurus.

Find out more at www.edinburgh.gov.uk/talkpants

Talk PANTS is a partnership between the Edinburgh Child Protection Committee and NSPCC Scotland. The aim is to protect children from sexual abuse by encouraging parents, carers and professionals to have conversations with children in an age-appropriate way about how to stay safe.

The campaign aims to raise awareness of the PANTS rule across the city. PANTS helps children understand that they have a right to say no and if they need to speak out about something, someone will listen. 

There is a range of resources available for parents, carers and professionals who work with children

Charity appeals to people of Edinburgh to become ‘Friends’ of NSPCC Scotland and help raise funds

The people of Edinburgh are being asked to become ‘Friends’ of NSPCC Scotland by signing up as a volunteer to help raise funds for the charity.

The children’s charity works in schools and communities across the country to protect children and prevent abuse and neglect, aiming to transform society for every childhood.

Around 90 per cent of the charity’s income comes from generous donations from the public, and its work could not continue without their help.

Last year (2022/23) the NSPCC run service, Childline, delivered 8,599 counselling sessions to children living in Scotland. The Childline bases in Aberdeen and Glasgow delivered 29,741 counselling sessions to children and young people across the UK.

The top five main concerns for children were mental and emotional health and wellbeing; family relationships; friendship issues; bullying and school/education problems.

In the same year, 70,379 children from 373 schools in Scotland took part in the NSPCC’s online Speak out Stay safe programme which teaches children how to recognise the signs of abuse and neglect and where to get help.

The NSPCC now needs to build a group of passionate volunteers in [Glasgow] they can call upon for an extra pair of hands to support at local events and initiatives.

People can also choose how they would like to get involved by creating a bespoke role for themselves related to their own hobbies and interests, and they can volunteer ‘as and when’ without the need for regular time commitments.

Sandra Jones, NSPCC Scotland Community Fundraising Manager, said: “The NSPCC couldn’t continue with its work without support from the public.

“Our amazing volunteers help us raise money and awareness of our vital work to support communities and protect children and young people.

“We need people who could spare a few hours to help at local fundraising and awareness events such as Childhood Day collections, acquiring prizes for events or assisting in-person events to make sure they run smoothly.

“This is a great opportunity to meet like-minded people and enjoy new experiences and to be part of the NSPCC and our mission to end child cruelty.”

A key role for volunteers is to share news about the charity’s work with the public, organisations and in the local community, for example on social media, to help promote a positive image of the NSPCC and let people know about upcoming fundraising events and initiatives.

The NSPCC appreciates that work, family and friends come first and, with that in mind, this role offers flexibility to fit in with your lifestyle. Volunteers only need to commit to a couple of hours a month, but if they want to do more that would be great.

Volunteers get a designated point of contact, regular newsletters, ongoing support with the right information and tools including access to training opportunities through the volunteer portal, knowledge and learning, and a discount portal.

Jacqueline Jones from Glasgow helped at a recent Childhood Day collection on Buchanan Street. She said: “I heard about the NSPCC when my six-year-old was singing the Pantosaurus song one day after school.

“I realised the song passes some vital information on to children to help protect them and their bodies and from this moment I was a big fan of the charity!

“I was a little nervous about fundraising on the street but after being paired up and given some words of wisdom from Sandra I found my flow quickly and had an amazing time. I cannot wait to do it again.”

Jodie Cullen, an Operations Analyst at Morgan Stanley, also helped at the Childhood Day collection in Glasgow, she said: “It was such an amazing day; I really enjoyed my first experience of volunteering with the NSPCC, everyone was so welcoming and in great spirits.

“The arrival of the Rock Choir was a fantastic surprise and added to the already upbeat atmosphere!”

Some examples of volunteer roles include:

  • Community crafts – this involves using your crafting skills whether it’s knitting or making jewellery to create items to be sold or donated to raise funds for the NSPCC. This role could include a craft group you are already a part of, setting up a new group or joining an existing group, and selling your items at craft fairs organised by others or yourself.
  • Cookery – use your cookery skills to produce items that can be sold or donated.
  • Walking groups – this could involve an existing walking group or you could set up a new one to do sponsored walks, such as climb Ben Nevis in Scotland
  • Auctioneer volunteer – this could involve hosting an auction and presenting items for sale, keeping track of bids and concluding sales by striking a gavel when the highest bid has been reached
  • Community challenge events volunteer – this would involve using your practical skills to set up a new group or join an existing one and co-ordinate local or overseas challenge events such as mountain biking through the wilds of Iceland
  • Christmas volunteer – you could join our Walk for Children in December or attend a Childline Merry Little Christmas Concert or help collect donations at a festive event
  • Community quiz co-ordinator – including organising prizes and a local venue
  • Book scheme co-ordinator – includes organising donations of books from the local community which can be picked up by members of the public for a donation

While volunteering is suitable for a whole range of people, the NSPCC would be particularly keen to hear from people with the following qualities and skills:

  • Passionate about helping young people and children
  • Enthusiastic and personable
  • Work well within a team
  • Great communication and social skills

If you are interested, email: sandra.jones2@nspcc.org.uk

Any adult concerned about the welfare of a child or young person can call the NSPCC helpline for free on 0808 800 5000. Children can call Childline at any time on 0800 1111 or visit childline.org.uk.

Childline delivered over eight thousand counselling sessions to children in Scotland last year

  • Childline delivered 8,599 counselling sessions to children living in Scotland in 2022/23
  • Aberdeen and Glasgow Childline bases delivered 29,741 counselling sessions to children across the UK in 2022/23
  • 195,542 counselling sessions were delivered by Childline across the UK in 2022/23
  • These figures are being released by the NSPCC as people across the nation come together to Celebrate Childhood Day on Friday, June 9
  • Schools and nurseries in Scotland are taking part in the Childhood Day Mile
  • The Scottish public have already generously donated at Childhood Day collections and events

The NSPCC has released new figures today showing its Childline service delivered over 8,000 counselling sessions to children in Scotland last year, as people across the nation come together to play their part in the charity’s fundraising day – Childhood Day (June 9).

Last year at least 8,599 of the counselling sessions delivered by Childline were with children and young people who were living in Scotland. 

While almost 30,000 (29,741) sessions were delivered to children across the UK by a counsellor based at the NSPCC’s Glasgow and Aberdeen Childline call centres.

In total, over 195,000 Childline counselling sessions were held with young people from across the UK over the past year (2022/23), and the charity is determined to continue to be there for any child who wishes to speak to them about their worries and concerns.

The top five main concerns for children were mental and emotional health and wellbeing; family relationships; friendship issues; bullying and school/education problems.

The NSPCC launched its flagship fundraising and awareness day, Childhood Day, three years ago, to bring communities together and highlight the vital role everyone can play in helping to keep children safe from abuse and neglect.

This year, the charity has already seen displays of support in Scotland including collections at Morrisons in Inverurie and outside the Bruce Springsteen concert in Edinburgh, which brought in donations of £1,288.

Staff and volunteers from Glasgow Childline also raised £1,472 by doing a sponsored ‘Silly Hat Walk’ along the River Clyde in Glasgow on Sunday, June 4. This will enable Childline counsellors to deliver 368 counselling sessions to children and young people.

While staff and volunteers from Childline also raised £3,084 by taking part in the Aberdeen and Glasgow Kiltwalks.

Schools and nurseries in Scotland are also getting involved in the Childhood Day Mile including the Apple Tree Nursery in Rothesay, they are walking from the beach to the tearoom and back again, while Small Isles Primary School on the Isle of Jura and Keills Primary School on Islay, have children taking part in fun obstacle courses to complete the mile as well as football dribbling and scoring challenges. The children have also planned a whole school conga dance around the playground!

All funds raised will go to the NSPCC to help support the vital work in helping to protect children and young people. Individuals are also getting involved with the Mile in fun and creative ways, as well as taking part in volunteering to help raise donations and spread the word about Childhood Day.

Childhood Day Mile

Even if you don’t have responsibility for a child in your life, the NSPCC believes that strong communities are a key piece of the puzzle when it comes to safeguarding children.

This year the charity encouraged schools and the wider public to do their bit to support Childhood Day by taking on the Childhood Day Mile and has seen huge amounts of support across the UK.

How to Support

Whilst Childhood Day is an opportunity for everyone to get involved and raise money whilst having fun, it is also important to recognise the need for Childhood Day and the work done by the NSPCC. Half a million children across the UK suffer from abuse and neglect, which is equal to roughly seven children in a classroom experiencing abuse before they turn 18.

The NSPCC fights tirelessly to change this, and the charity’s work helps shape a better future for children in which they are safe from harm.

Jo Swinhoe, Director of Fundraising at NSPCC said: “We’re thrilled to be celebrating Childhood Day today and to see the huge amount of support across the UK.

“It’s been wonderful to have so many participants getting involved in the Childhood Mile and other fundraising efforts, and the NSPCC would like to thank every single person who has donated or volunteered.

“This special day helps us to continue to support children and protect them from abuse as we work to ensure as many children as possible have a safe and joyful childhood.”

It’s never too late to show your support for Childhood Day and the amazing work being done up and down the UK by the NSPCC. You can find out more about how to get involved with Childhood Day here.

The NSPCC is urging anyone with concerns about a child, even if they’re unsure, to contact the NSPCC Helpline to speak to one of the charity’s professionals. People can call 0808 800 5000 or email help@nspcc.org.uk.

Children and young people can contact Childline about anything that may be worrying them 24 hours a day, 7 days a week, by calling 0800 1111 or a 1-2-1 chat is available online, visit: www.childline.org.uk.

Sponsors

Lidl GB and Sky Cares, Sky’s community outreach programme, are sponsoring the NSPCC’s Childhood Day for a second year as retail and media sponsors. Lidl GB has been partnered with the NSPCC for 6 years and are currently supporting young people with their mental health by raising money for Childline. Sky Cares has been partnered with the NSPCC for three years and are committed to supporting the communities where their customers and employees live and work. Both partners will be helping to raise awareness of Childhood Day, as well as holding their own activities with their colleagues and customers across Great Britain to help raise vital funds.

Letters: Volunteers needed in Edinburgh for NSPCC school service

Dear Editor,

Did you know that in the average primary school class, at least two children will have suffered abuse or neglect? At children’s charity the NSPCC, we are doing all that we can to change this, but we need the help of people in Scotland.

Child abuse is preventable – not inevitable. That is why we have been delivering our Speak Out Stay Safe service across the country. Through a virtual assembly and in-person workshop and with the help of our mascot Buddy, our Speak Out Stay Safe programme covers topics like bullying and abuse – without using any scary words or adult language.

Children learn about the different types of abuse in a child-friendly and age-appropriate way, so they can get help if or when they need it. We help them identify a trusted adult they can talk to if they are ever worried about themselves or a friend. And they learn about Childline and how it can support them.

But to reach all primary school children in Scotland, we need people from the community to volunteer to go into schools and deliver this ground-breaking programme.

We are recruiting volunteers in the following areas – EDINBURGH, Glasgow, Clackmannanshire, Stirling, Perth & Kinross, Inverness, Angus, Aberdeen City, East Renfrewshire and Renfrewshire.

If you can spare the time to visit two schools a month, we will give you all the training and support you need to help empower a whole generation with the understanding and confidence they need to speak out.

The deadline for applications is June 23. To find out more and to apply, please visit NSPCC Volunteering | Volunteer to keep school children safe, or email volunteerrecruitment@nspcc.org.uk with any questions.

ours sincerely,

Sally McFawn

NSPCC Schools Service Manager

Letters: Support NSPCC Scotland

Dear Editor, 

The NSPCC supports thousands of children in Scotland and the rest of the UK every week. 

Our practitioners help children and families through difficult times, our Childline counsellors help young people when they feel they have nowhere else to turn, while our Helpline staff offer support and advice to parents and carers and adults who are concerned about the safety of children. 

Locally, our campaigns teams and Schools Service staff and volunteers are working in communities to deliver workshops such as ‘Speak Out. Stay Safe’ which shares vital messaging for adults and children to help prevent child neglect and abuse. 

Many people are surprised that the NSPCC relies on public donations for around 90 per cent of its funding, which makes our fundraising staff and volunteers essential to be able to continue our vital work. 

We understand that the cost-of-living crisis is making life financially difficult for many across the country and people may feel unable to support the NSPCC through a regular charitable donation. However, there is an alternative. 

By leaving a gift in your will to the NSPCC, you can help to share the most powerful legacy with future generations – the gift of a safe and happy childhood. You can help to make sure that more children are safe and supported.  

Your donation will help us stop abuse, neglect and exploitation. It will fund Childline and Helpline, education programmes in schools here in Scotland, and help us invest in community projects that support families facing tough times, equipping them with the skills to nurture happier childhoods. 

Details on how to leave a gift in your will to the NSPCC Scotland and ensure that we continue to be there for children for years to come are available at www.nspcc.org.uk/support-us  

Yours sincerely, 

Paul Cockram

Head of Fundraising, NSPCC Scotland

All of Us: New film launched by Edinburgh campaign set up to support struggling families

A new film encouraging families in Edinburgh to access support and advice has been launched today (Wednesday, March 29) as part of a campaign run by NSPCC Scotland and the city’s Child Protection Committee.

The All of Us campaign, set up over two years ago, has involved organisations across the city working in partnership, including Edinburgh Voluntary Organisations Council, Stepping Stones North Edinburgh and Dads Rock, to highlight the different kinds of support available for families through events and workshops.

The film features two first-time mums who talk about the support they have received from Stepping Stones North Edinburgh and a father who says Dads Rock has helped him become ‘a more confident father’. 

As well as helping parents and carers get support and advice, the campaign lets people know where to turn if they have concerns about a child. It also raises awareness among communities and professionals about the early signs of child neglect and how to help families who are struggling.

About one third of calls made to the NSPCC Helpline are from people concerned a child might be experiencing neglect, which is when a young person’s basic needs are not being met. This includes the child not having warm, clean clothing; enough to eat or drink; receiving love and care; access to healthcare; and support with education.

Neglect can happen due to a variety of issues, including parents not having support, funds or skills, and having poor mental health.

Carla Malseed, NSPCC Scotland local campaigns manager, said: “We know that taking care of children isn’t always easy and we all need help from time to time.

“Parents might be struggling due to money, health issues or a whole range of factors outside their control and there’s help available across the city.

“The NSPCC Helpline is also there for anyone who wants advice or knows a family that needs support. It takes All of Us to raise happy, healthy children.”

A 25-year-old first-time mum, Shannon Borthwick, who attends Stepping Stones North Edinburgh – a charity that supports young parent families, said: “I don’t have the words to describe how much Stepping Stones has helped me, it’s just changed me as a person, it’s been so good for me.

“They’ve offered me such amazing opportunities. I’m incredibly grateful for all their help and support and I’m definitely finding parenting is easier since I reached out to them.”

24-year-old Marcia Cruz, who is also supported by the charity, added: “I’m also a first-time mum and I experience anxiety sometimes. There are times when it’s very difficult to know why your child behaves in a certain way.

Having other people to talk with about things really helps and makes me feel much better. You realise you’re not the only person who feels a certain way and other mums are having similar experiences.”

Thomas Lynch, service manager at Dads Rock, said: “Parents really just appreciate having someone else to speak to and knowing they’re not alone and that other people are going through similar stuff.

“Nobody knows everything and it’s good to get a bit of information and support when you need it. I think people need to ask for help as soon as possible.”

Mark Cooper, a dad who has been supported by Dads Rock, said: “In the midst of a baby screaming that can be highly stressful.

“The support has helped me to become a more confident father because I know I’m not alone.”

Amanda Hatton, Chair of the Edinburgh Child Protection Committee, said:“The All of Us campaign has been successful in highlighting the very real issues around child neglect and the Edinburgh Child Protection Committee has been working with NSPCC Scotland to raise awareness.

“The holiday period can be a challenging time for families so it’s important that everyone is aware of the wide range of support available here in Edinburgh. The ongoing cost of living crisis has put even more pressures on families, and I would urge people to continue to seek support.”

The film was launched at 10am this morning: Wednesday, March 29.

For parenting advice and support visit NSPCC helpline or call 0808 800 5000, weekdays 8am to 10pm and weekends 9am to 6pm. People can also contact Social Care Direct on 0131 200 2324, their health visitor, GP or child’s school. If you’re concerned that a child is in immediate danger phone 999.

To find out more about the campaign visit: www.edinburgh.gov.uk/allofus

For further support and advice visit: www.edinburgh.gov.uk/support-families

To watch the video visit: NSPCC All of Us – YouTube

It takes ‘ALL OF US’ to raise happy, healthy children.