Tag: partnership

The Edinburgh International Book Festival announces partnership with Waterstones

The Edinburgh International Book Festival today announces a new partnership with Waterstones, the UK’s leading book retailer.

With 29 bookshops in Scotland and a total of over 300 shops across the UK, Ireland, Brussels and Amsterdam, the bookseller could not be better placed to help support the Book Festival as it manages the transition to a new site at the Edinburgh Futures Institute in 2024. The agreement is for 2023 with a view to a longer partnership.

Nick Barley, Director at Edinburgh International Book Festival, said: “We are excited to be partnering with such a well-established organisation as Waterstones, and we’ve been hugely impressed with the local knowledge of the Scotland-based team -especially now that the much-loved Blackwells shops have been integrated into the Waterstones family.

“This knowledge is matched by the passion and professionalism of the head office team and I have no doubt this will be a fruitful partnership that’s good for readers, writers and publishers who love the Book Festival.

“As we enjoy one more year at the Art College before moving to our new home next year, it is reassuring to know that book signings and book sales will be in the hands of such skilled partners.

“Waterstones have a passion for books and bookselling – and I’m especially pleased that key members of the Scottish team will be on hand to help us create a shop that’s suited to Edinburgh’s unique literary heritage.”

In 2023 and while at its interim home of the Edinburgh College of Art, the Book Festival book sales and book signing set up will remain as it was previously, with signings in the Signing Tent after events and an onsite bookshop housed in the stunning fire station building at the entrance to the Festival Village.

Highly trained members of Waterstones staff from across Scotland will be given the opportunity to work in the Book Festival shops this August.  

Angie Crawford, Scottish buyer for Waterstones, will play a key role in the partnership and will draw on a network of knowledge that has led to her being one of the most respected buyers in the country.

Meanwhile the Waterstone’s national event team, which has experience of delivering book sales for a number of other UK literary festivals, will oversee operations.

James Daunt, Managing Director at Waterstones, said: “We are thrilled to be able to support the Book Festival. It is the highlight of the bookselling calendar in Scotland and our Scottish booksellers could not be more delighted with this partnership.”

 In 2023 the Edinburgh International Book Festival runs from the 12 – 28 August at the Book Festival Village at the Edinburgh College of Art.

Older people’s charity warmly welcomes new support

LifeCare Edinburgh and Hibernian Community Foundation announce partnership benefitting local older people

Hibernian Community Foundation have announced an exciting new partnership with local older people’s charity LifeCare.

The renowned charity provides positive care for hundreds of older people every day but is struggling to cope with unprecedented demand for its services.  LifeCare launched an emergency appeal late last year to help reach more older people across the city and the Hibernian Community Foundation have added their support.

James Wells, Chief Executive of LifeCare said “We are extremely worried about those in our community.  Local older people are still coming to terms with the aftermath of the covid restrictions; abilities and mobility deteriorated rapidly and now with the new cost of living crisis, enquiries for our help are rising – up 250% for some services.

We are very grateful to receive new support from Hibernian Community Foundation. Thanks to their generosity, we have already been able to increase our care for those that need us most.

Together we delivered hot festive meals to clients who were alone at Christmas.  Our clients enjoyed seeing a friendly face and having a chat with the delivery team. We are in the process of planning other positive initiatives which will allow us to reach more local older people with positive and caring support and activities.

We look forward to continuing our work together to help ensure that no older person is left alone or isolated.”

Lewis Melee, Head of Community at Hibernian Community Foundation, recently visited one of the charity’s registered daycentres on Cheyne Street to meet some of LifeCare’s clients and join in with the day’s activities. 

He said “Supporting the members of the local community is so important to the foundation and club.  It was lovely meeting LifeCare’s clients and hearing how they used to visit the stadium in years past. 

This winter we’re organising two lunch clubs every week, and a memories and reminiscence group at the home of Hibernian FC, Easter Road Stadium. These services are open to everyone and with this partnership we hope to extend our offering – you don’t have to be a Hibee to come along!”

Visit https://www.lifecare-edinburgh.org.uk/ to donate or find out more about the charity’s services across the city.

Isuzu UK announce partnership with Scottish Football Association

  • Isuzu UK announced as the Official Commercial Vehicle Partner for Scottish Cup
  • The eagerly anticipated Fourth Round takes place between January 21-23
  • Agreement further demonstrates Isuzu UK’s support and commitment to football in the UK

Isuzu UK has announced a new multi-year partnership with the Scottish FA as the Official Commercial Vehicle Partner for the Men’s Scottish Cup.

With this new partnership, Isuzu UK is further expanding its role as the driving force behind domestic football with a partnership already in place in England, with the Isuzu FA Vase and Isuzu FA Trophy and with the Irish Football Association.

The Scottish Cup first began in the 1873-74 season and is the second oldest competition in association football. The first final was held on March 21, 1874, at the original Hampden Park with Queen’s Park emerging victorious against Clydesdale.

Celtic have won the trophy more times than any other club with 40 titles to their name, the most recent coming in 2020. Their Glasgow rivals Rangers are not far behind with 34 Scottish Cup triumphs.

The next round of this season’s competition is being held on the weekend of 21 January, with the Semi-Finals set for Saturday, 29 April and Sunday, 30 April 2023. The final will be held on Saturday 3 June 2023 at the National Stadium, Hampden Park.

The Pick-up Professionals at Isuzu dealerships across Scotland will be getting actively involved with their local clubs, with some having already started making preparations for local sponsorship deals and promotional matchday activations.

William Brown, Managing Director, Isuzu UK said “We are extremely proud to announce our new partnership with the Scottish FA and the Scottish Cup.

“This agreement further demonstrates our commitment to domestic football and is also the last piece of the puzzle which now provides us with sports sponsorship across the whole of the UK.”

Michael Paterson, Head of Marketing and Partnerships, Scottish FA commented “We are delighted to welcome Isuzu UK as the Official Commercial Vehicle Partner for the Men’s Scottish Cup.

“Our flagship tournament boasts an illustrious history and, with a bumper Fourth Round weekend to look forward to in January, it is a hugely exciting time to welcome on board such an iconic and established international brand.

“This prestigious competition has given us so many unforgettable moments over the years and we look forward to sharing some more alongside the team at Isuzu UK.”

Johnnie Walker Princes Street unveils unique Harris Tweed collaboration

– St Andrew’s Day celebrated with launch of partnership between iconic Scottish brands Johnnie Walker Princes Street x Harris Tweed Hebrides

– First whisky finished in special casks in one of the world’s smallest warehouse in city centre cellar goes on exclusive sale at Johnnie Walker Princes Street  

Johnnie Walker Princes Street is celebrating St Andrew’s Day with the launch of a highly desirable new whisky, complete with luxury packaging created in collaboration with legendary Scottish textile house, Harris Tweed Hebrides.  

Marking the first ‘Johnnie Walker Princes Street Collective’ – a series that brings together the world’s leading Scotch whisky with Scotland’s best creative forces to create unique and collectable whiskies – the Johnnie Walker x Harris Tweed collaboration features a beautifully designed bottle of the Johnnie Walker Limited Edition Princes Street Blend, accompanied by a bespoke Harris Tweed carry bag.

The whisky represents a world first, having been matured over the past year in hand-selected American oak casks in the Whisky Makers Cellar at Johnnie Walker Princes Street. The cellar, holding just 26 casks, is unique amongst bonded warehouse in Scotland, tucked beneath one of Edinburgh’s most famous streets.

30th November 2022, Edinburgh – Johnnie Walker Princes Street is celebrating St Andrew’s Day with the launch of a highly desirable new whisky, complete with luxury packaging created in collaboration with legendary Scottish textile house, Harris Tweed Hebrides. Photograph: Mike Wilkinson…30/112022 Issued on behalf of Diageo. Copyright: Mike Wilkinson. Credit: Mike Wilkinson. 07768 393673 mike@mike-wilkinson.com www.mike-wilkinson.com

Launching the new whisky, Barbara Smith, Managing Director of Scotland Brand Homes at Diageo said: “Our collaboration with Harris Tweed has been an exciting way to celebrate the first experimental bottling finished here in our cellar at Johnnie Walker Princes Street.

“The partnership brings together two iconic Scottish brands, and the resulting collection embodies our shared heritage and passion for blending – whether that’s liquid, or thread. We’re sure it’ll provide festive gift inspiration for whisky and style lovers alike.” 

George Harper, Johnnie Walker Whisky Specialist who created the Johnnie Walker Princes Street Collective bottling, added: “This particular blend was experimental in many ways, and it was exciting to use a completely different type of ‘warehouse’ for the final year of maturation.

“The unique finishing process has further enhanced the flavours of the liquid and we are really pleased with the end result, and I am sure consumers will love it too.”  

Mark Hogarth, Creative Director, Harris Tweed Hebrides: “We have been hugely excited about this project with Johnnie Walker and feel a lot of synergy between our two brands.

“While Johnnie Walker carefully blends liquids to create flavour, so do we at Harris Tweed, expertly weaving different shades of wool to produce colour and pattern.

“This particular plaid brings Edinburgh and Harris together, all wrapped up in luxury, craftsmanship and time; elements that are also reflected in the exquisite liquid that George and his team have created.”

The unusual maturation conditions of the cellar, which is warmer than traditional warehouses, enhanced the impact of the wood, pulling in all the oaky flavours, leading to a rich and creamy oak nose, a palate of honeysuckle and red berry flavours and a long and fruity finish with warming wood smoke. 

30th November 2022, Edinburgh – Johnnie Walker Princes Street is celebrating St Andrew’s Day with the launch of a highly desirable new whisky, complete with luxury packaging created in collaboration with legendary Scottish textile house, Harris Tweed Hebrides. Photo shows George Harper, Johnnie Walker Whisky Specialist who created the Johnnie Walker Princes Street Collective bottling (L), Mark Hogarth, Creative Director, Harris Tweed Hebrides (R) and Emma Walker, Johnnie Walker Master Blender (centre). Photograph: Mike Wilkinson…30/112022 Issued on behalf of Diageo. Copyright: Mike Wilkinson. Credit: Mike Wilkinson. 07768 393673 mike@mike-wilkinson.com www.mike-wilkinson.com

In designing the bespoke plaid for the collaboration, the Harris Tweed Hebrides team drew inspiration from their home in the Outer Hebrides, and the home of Johnnie Walker Princes Street in Edinburgh to create a vibrant blend of the two Scottish locations. 

The bag has been created in partnership with BeYonder, a charity specialising in ethical manufacturing. As part of the project, BeYonder engaged textile students from Glasgow City College to help manufacture the bags.  

Those who’d like a chance to try the whisky before they buy should book themselves on Johnnie Walker Princes Street’s Whisky Makers Cellar experience or 1820 bar for a chance to enjoy it in a highball, cocktail, or dram.  

The Johnnie Walker x Harris Tweed Hebrides collection will be available to purchase from 1st December exclusively at Johnnie Walker Princes Street, Edinburgh. 

Johnnie Walker Limited Edition Princes Street Blend + Harris Tweed carry bag (£169) 

Edinburgh Napier child mortality project shortlisted for prestigious award

Partnership between Edinburgh Napier University and charity Newborns Vietnam is a finalist in the PraxisAuril Knowledge Exchange (KE) Awards 2022

Edinburgh Napier University has been shortlisted for a respected knowledge exchange (KE) award in recognition of its efforts in sharing expert knowledge and research, through a partnership with the charity Newborns Vietnam – which is helping reduce new-born mortality through improved neonatal nursing care and education.

The project, which began in 2018, has led to the development of a 16-week neonatal training programme, which aims to empower and upskill nurses at a hospital in Hanoi.

This teaching provides staff with crucial in-depth knowledge about theory and evidence-based practice, enhancing their confidence and improving their communication and leadership.

Maggie Reid, Business Development and Relationship Manager at Edinburgh Napier University, who supported the coordination of the knowledge exchange activities, said: “Since launching the partnership and education programme, we have witnessed a reduction in infection rates, an improvement in infection control practices, and most importantly, a 42.2% reduction in infant mortality at the VNC hospital and it continues to reduce as we teach.

“To date, over 70 nurses have taken part in the programme, and are finding their voice and have become excellent advocates for the babies in their care. They say this course has given them not only knowledge and deeper understanding, but also the confidence to speak up in the best interest of the babies and their families.

“In a very short time, these nurses have flourished through education and are making a real difference and have ensured there are systematic changes in clinical practice to the benefit of the baby and mother. These shared efforts for positive change have also received recognition from the Ministry of Health in Vietnam.

“This collaboration and the projects that stem from it, really highlight the power of partnerships and the importance of the role of the knowledge exchange professional in allowing this partnership to realise its objectives. The positive societal impact of knowledge exchange cannot be underplayed.”

The PraxisAuril KE Awards celebrate the people who initiate and deliver impact from research through a diverse range activities.

Edinburgh Napier has been shortlisted in the Place-based Knowledge Exchange Initiative of the Year category, an award that recognises the success of a place-based KE initiative which demonstrates the value it can have locally. This award also highlights and acknowledges the importance of the KE teams that support the academics and industry partners to realise these projects.

Linda Wallace, Head of Knowledge Exchange at Edinburgh Napier University said: “This knowledge exchange partnership has been a real success story for Edinburgh Napier and has demonstrated the wide reach and positive impact our knowledge exchange activities and partnerships can have on a global scale.

“This project supports Edinburgh Napier’s mission to advance knowledge and deliver impact that influences professional practice and policy and drives key societal change. We are delighted that since this KE partnership was initially established, we have secured further KE projects, with a further three neonatal courses in the pipeline and two more within midwifery.

“The success of this knowledge exchange model has allowed other academics and leadership teams at Edinburgh Napier to see the impact and benefits knowledge exchange projects can make to the individual, the school and the institution, as well as those within their community and further afield. We are delighted this project is receiving national recognition by being shortlisted for a PraxisAuril KE Award.”

The KE Awards are supported by UK Research and Innovation (UKRI) and work with Government Office for Technology Transfer (GOTT), the TenU, the National Centre for Universities and Business (NCUB) and SETsquared to increase support and publicity for the important and impactful achievements of the KE profession.

The winners will be announced at an awards ceremony that will celebrate and showcase the KE sector in Manchester on 29 November 2022.

Heriot-Watt University and InnoScot Health set to strengthen partnership with joint presentation at medical device webinar

InnoScot Health and Heriot-Watt University are set to further solidify their partnership with representatives from both organisations set to perform a joint presentation explaining the classification of medical devices and related regulations to a range of businesses.

The two organisations recently signed a five-year agreement which will see Heriot-Watt University’s Medical Device Manufacturing Centre (MDMC) collaborate with InnoScot Health to help bring new ideas and innovations from healthcare professionals to life.

In a further step in the organisation’s relationship, InnoScot Health’s Head of Regulatory Affairs Elaine Gemmell and Prof. Marc Desmulliez, Manager of the MDMC will help to lead a free online event entitled ‘‘What is a medical device?’ which is taking place on Thursday 22 September at 10am.

The combined technical seminar will feature Elaine, Marc, and also Ms Melissa Siah, Director of Syntacog.

Together, the trio will be presenting on:

  • The legal definition of a medical device
  • The classification of a medical device and its impact on the regulations that need to be satisfied by this device
  • Case studies of devices which lie at the boundaries between classes of devices 
  • The presentation of a software that automatically provides information on the classification of a medical device and lists the regulation documents to be filled in. A live demonstration of the software will also be provided

Elaine said: “We expect this combined technical seminar to be of interest to manufacturers with little prior knowledge and experience of medical devices, as well as established businesses seeking more information on the automation of classification of medical devices.

“Joining the event will allow you to better understand the definition of a medical device, its classification, and the resulting medical device regulations for which the device needs to comply to.

“Before the pandemic, there was already movement towards increased governance around medical device innovation. Now, however, far-reaching new regulations are having a significant impact on everyone involved with medical devices – from their manufacture to their use.

“A strong understanding of regulatory compliance must therefore be intertwined with the development process early on when attempting to harness the true potential of new innovations.

Elaine joined InnoScot Health, formally Scottish Health Innovations, in 2002 and helped establish the organisation. With more than twenty years’ experience in medical device development, she is a certified ISO 13485 /ISO 9001 Lead Auditor and has experience of regulatory approval and CE, UKCA marking for medical devices.

Joining SHIL spinout company, Clear Surgical, as a Director, Head of Regulatory Compliance and laterally Chief Operating Officer, she has helped to establish the company with ISO 13485 accreditation and launch two innovative devices onto the market.

Prof. Marc Desmulliez has been involved in medical devices manufacturing for over 15 years. From his previous research interests in Microelectromechanical Systems (MEMS), and in collaboration with his former PhD student, Dr. Suzanne Costello, he developed some in situ sensors to look at the gas and moisture ingress in encapsulated packages.

The work culminated in a monograph (“Hermeticity Testing of MEMS and Microelectronic Packages, Artech House Pub.). His current research interests include microwave sensing and nature inspired engineering.

Melissa Siah co-founded Syntacog, a regulatory startup in mid-2020. The company subsequently won the regulatory challenge in the 2021 Singapore Airlines AppChallenge and more than £500k in Innovate UK grant funding to develop its regulatory compliance technology.

Melissa’s passion for making regulations easier to understand comes from a decade in regulatory law and policy with the Australian government, and seven years leading the development of legal tech and AI products in the UK and Australia.

The webinar will be hosted on Zoom, with a link provided to attendees following registration here.

Johnnie Walker Princes Street becomes Festival Fringe partner

Johnnie Walker Princes Street and the Edinburgh Festival Fringe Society have announced an exciting new partnership that will see Edinburgh’s most exciting whisky experience support the festival as an Official Partner Destination.

Since launching in September 2021, Johnnie Walker Princes Street has quickly become a must-visit destination for both locals and visitors.  With iconic views of Edinburgh Castle and the cityscape, guests visiting the attraction are guaranteed a five-star experience.

Boasting personalised immersive tours, two stunning rooftop bars, a dedicated events space and spectacular retail store packed with exclusive items, Johnnie Walker Princes Street offers festival goers eight floors of whisky adventures in Edinburgh’s West End.

Celebrating the 75th anniversary of the Edinburgh Festival Fringe, the partnership brings together the world’s premier arts festival with the world’s best-selling Scotch whisky.

As Edinburgh plays host to artists and audiences from around the world this summer, Johnnie Walker Princes Street will welcome them for an experience that will invigorate their senses in August, and beyond. 

As part of the partnership, Johnnie Walker Princes Street will feature across the Fringe venues map – a core navigation tool to ensure audiences enjoy their visit to Edinburgh and are able to easily find the wealth of Fringe venues across the city.

You can find this navigation tool in the back of the programme or collect a handy pocket version from the Fringe Shop during the Fringe.

In line with the net zero targets recently set out in the Fringe Society’s future development goals, Johnnie Walker Princes Street are also supporting the delivery of the Fringe’s e-ticketing journey, a significant digital development for 2022.

Barbara Smith, Managing Director of Johnnie Walker Princes Street said: “The Johnnie Walker Princes Street team is delighted to be coming on board as Official Sponsorship Partner of The Edinburgh Festival Fringe in its momentous 75thyear.

“2022 is a big year for us too, as we’ll enjoy our first full summer in Edinburgh. Our location in the heart of the West End is perfect for festival goers and what’s more they’ll get the perfect view of the city in full swing from our rooftop bar.”

Shona McCarthy, CEO at The Edinburgh Fringe Society said: “We’re delighted to expand our previous partnership with Johnnie Walker into an exciting new one with Johnnie Walker Princes Street. 

“We’ve watched the development of the attraction over the last few years, and it’s a fantastic addition to Edinburgh’s visitor offer.  Through the support of this partnership, we have been able to make improvements to our ticketing experience this August, and also bring back the popular Fringe venues map. 

“We look forward to working with Barbara and the team at Johnnie Walker Princes Street during the busy weeks ahead, and into 2023 and beyond.”

Dobbies and Waitrose grocery partnership launches in Edinburgh

Dobbies Garden Centres, the UK’s leading garden centre retailer, has marked its partnership with Waitrose by opening its first foodhall in Edinburgh.  

Featuring the supermarket’s wide range of high-quality food, grocery products, and everyday essentials, the Waitrose foodhall is one of more than 50 that are to be launched at Dobbies’ stores across the UK and which will bring Waitrose to 20 new towns and cities.   

Shoppers at Dobbies’ Edinburgh can choose from an extensive selection of products including the essential Waitrose range, which is the biggest value tier of any supermarket, plus its premium range – Waitrose No. 1 – and Waitrose Duchy Organic. Ready meals, free-from and vegan ranges, prepared fruit and vegetables, snacks and cupboard staples will also be available.  

Graeme Jenkins, CEO of Dobbies, said: “Through a shared commitment to great value, quality and sustainability, Waitrose was the natural grocery partner for us as we continue to build on the success of our foodhalls in recent years. I am sure our first Waitrose foodhall at our flagship store in Edinburgh will prove popular with our customers.  

“Our foodhalls are integral to our garden centre ranges and the experience of our customers, and we look forward to introducing Waitrose’s offering across our network of UK stores.” 

To find out more about the partnership, visit www.dobbies.com.  

Cancer Research Horizons renews partnership with Edinburgh University entrepreneur incubator programme

Cancer Research Horizons, the innovation engine of Cancer Research UK, the world’s largest independent cancer research organisation, is renewing its partnership with the University of Edinburgh’s flagship Venture Builder Incubator which supports the commercialisation of data-driven PhD research.

Cancer Research Horizons, through its Entrepreneurial Programmes, will sponsor ten places for cancer-related research projects from across the UK to take part on this 16-week programme which aims to drive academic entrepreneurship by supporting PhD students and early career researchers to develop their business ideas, build their skills and secure funding. 

In 2021, the first year of the Cancer Research Horizons collaboration, eight companies operating in the field of cancer were selected as start-ups for the incubator.

For the second year running, Cancer Research Horizons’ continued support for PhD students and researchers will play an important role in accelerating the commercialisation of ideas aimed at conquering cancer.

Laura Bernal, Venture Builder Incubator Programme Manager, said: “We are delighted to be partnering with Cancer Research Horizons again this year.

“Our Incubator programme is designed to help fledgling entrepreneurs across all sectors of business build their skills and take their businesses to the next level and through continuing to build our relationship with the brilliant team at Cancer Research Horizons, we can ensure that we are supporting the commercialisation of vital research across 10 cancer-related projects this year.”

The Venture Builder Incubator, delivered by the Bayes Centre, the University of Edinburgh’s world-leading innovation hub for Data Science and Artificial Intelligence, on behalf of the University’s five Data-Driven Innovation Hubs and Edinburgh Innovations, the commercialisation service of the University, will start later this year and builds on the success of the previous cohorts which have seen considerable success, attracting £1.8m in funding in the last 12 months.

Previous oncology-related ventures focused on developing early diagnosis tools and less invasive testing to enable improved outcomes for people affected by cancer. They included: OncoAssign, a precision medicine startup integrating AI and onco-diagnostics to deliver accurate treatment prediction; 10zyme, a start-up devising a simple method of detecting cancers through urine or saliva samples; ForceBiology, developers of a versatile, more accurate and cost-effective high throughput drug-screening platform for cancer and Therapevo, a screening platform striving to fill the gap between research and the medical testing of new therapeutic strategies.

Commenting on her experience as a participant in last year’s cohort, Estefania Esposito, Co-founder of Therapevo, said: “Being introduced to a network of Venture Builder cohorts past and present was invaluable.

“They all had different backgrounds, and even when they had similar backgrounds, they all added something: an experience, an idea or an opinion.”

Dr Alessia Errico, Associate Director of Search and Evaluation, and Entrepreneurial Programmes Lead at Cancer Research Horizon said: “We want to inspire the next generation of scientific entrepreneurs in the field of cancer research as well as inspiring cultural change within the industry, so working alongside Edinburgh University and their Data Driven Innovation programme provides us with the perfect platform to do this.

“Supporting entrepreneurs on the journey from an ideation to venture creation is one of the most important things that we can do, so we are excited about what this next year will bring.”

The Venture Builder Incubator is designed to help fledgling entrepreneurs across all sectors build their skills and take their businesses to the next level.  Start-ups are chosen after an application process which is open to PhD students, early career researchers and academic staff from the University of Edinburgh or Heriot-Watt University, as well as early career researchers focused on cancer-related projects from across the UK.

Each startup is provided with £2,000 as well as business support through a series of workshops, networking events, mentoring, peer-to-peer learnings and access to the University of Edinburgh’s entrepreneurial ecosystem and its data expertise.

Applications have now opened for the Venture Builder Incubator 3.0. For more information visit https://edinburghdde.com/dde-programmes/venture-builder-incubator-2 

The early bird deadline for applications is Friday 22nd July and those entering before this date are guaranteed application feedback and the chance to resubmit their proposal and an invitation to a Bayes Centre Community Event.

The final deadline for applications is Friday 9 September.

Edinburgh Festival Fringe Society launches revamped 2022 Street Events

This year’s celebration of street performance will feature new locations across the city centre, supported by a new Street Performer Charter, and partnership with TikTok

Today, 22 June, the Edinburgh Festival Fringe Society is delighted to launch a revamped and expanded street events offering for 2022, in the festival’s 75th anniversary year.

In addition to the long-established performance areas on the Royal Mile and the Mound Precinct, this year’s street events will also take place at new locations in East Princes Street Gardens, St Andrew Square, Multrees Walk, and Cathedral Square outside St James Quarter.

Visitors to the street events will be able to follow a route taking in each of the performance sites following a map within the official printed Fringe programme. The street events will be delivered by Unique Events, who are managing the programme on behalf of the Fringe Society, for the second year.

The return of the street events programme is being supported by EventScotland (part of VisitScotland’s Events Directorate), and Creative Scotland, and the launch follows last week’s announcement of the Fringe Society’s new partnership with TikTok, which supports the expanded street events programme.

With activation planned across these sites, TikTok will provide a ‘taster stage’ in both St Andrew Square and Cathedral Square, where artists from registered Fringe shows can perform short snippets of their shows, giving festivalgoers a free taste of their performance.

TikTok will live stream from these stages, enabling artists to be found by digital audiences from around the world. On the Royal Mile, two new screens will stream the TikTok content, and will also be available free to registered artists to promote their show digitally, via digital posters on the screens.

Shona McCarthy, Chief Executive of the Edinburgh Fringe Festival Society, said: “We are excited to reveal our new and expanded plans for this year’s Street Events, one of the most visible aspects of the Fringe, enjoyed by audiences every year. The new route will allow audiences to meander through Edinburgh’s majestic Old Town and New Town, while enjoying artists in different locations.”

As part of today’s launch, the Fringe Society has also published the Street Performer Charter, a set of values shared by the Fringe Society and the street performing community, as represented by the Street Performers’ Council.

The Charter, which includes commitments from the Fringe Society and street performers, will facilitate fair, open decision making between the two groups. Among its various commitments, the Charter works towards increasing accessibility of street events, taking social responsibility for pay, sustainability goals, and improving health, safety and mental wellbeing among street performers.

Shona McCarthy continued: “I’m incredibly pleased to see the publication of the new Street Events Charter, developed in collaboration with the Fringe Society, and the street performer community.

“The Fringe and street events are within each other’s DNA and part of the cultural heritage of beautiful Edinburgh. This collective step establishes a great template to work more collaboratively at ensuring the Fringe is the best possible version of itself for the next 75 years, both for artists and residents.”

A spokesperson for the street performing community said: “The street performer charter marks a new chapter in what we anticipate will be an artist-led street festival for the people of Edinburgh and its many visitors to enjoy.

“We are excited to be working with the Fringe and their partners, to keep alive the long history of street performance that is at the heart of the Edinburgh Fringe, as we celebrate 75 years.”

Paul Bush OBE, VisitScotland’s Director of Events, said: “As one of Scotland’s most recognisable cultural assets, EventScotland is delighted to be supporting the return of the Fringe street events. It is an integral part of the festival, providing audiences with the chance to connect with performances and get a taste of the Fringe for free.

“Scotland is one of the best places in the world to experience events, and after the challenges of the last two years, now is the time to plan and enjoy experiences like the street events that stir the emotions and elevate your mood.”

James Stafford, Head of Partnerships & Community at TikTok, said: “The Edinburgh Fringe is a unique moment that brings together emerging artists in a celebration of creativity.

“Our partnership places TikTok’s global community at the heart of the iconic festival, and celebrates our joint belief that creativity is for everyone. TikTok is the home of entertainment and creativity and I know our community will welcome the opportunity to discover new artists, collaborate, and be inspired.”

Nick Peel, Managing Director at St James Quarter, said: “St James Quarter is a welcoming cultural and lifestyle hub for art, culture and fashion and we’re passionate about supporting Edinburgh’s world-renowned cultural offering and its vibrant events calendar.

“It’s a privilege to be working with the Edinburgh Festival Fringe Society and we look forward to hosting some of the amazing street events on Cathedral Square.”