- Isuzu UK announced as the Official Commercial Vehicle Partner for Scottish Cup
- The eagerly anticipated Fourth Round takes place between January 21-23
- Agreement further demonstrates Isuzu UK’s support and commitment to football in the UK
Isuzu UK has announced a new multi-year partnership with the Scottish FA as the Official Commercial Vehicle Partner for the Men’s Scottish Cup.
With this new partnership, Isuzu UK is further expanding its role as the driving force behind domestic football with a partnership already in place in England, with the Isuzu FA Vase and Isuzu FA Trophy and with the Irish Football Association.
The Scottish Cup first began in the 1873-74 season and is the second oldest competition in association football. The first final was held on March 21, 1874, at the original Hampden Park with Queen’s Park emerging victorious against Clydesdale.
Celtic have won the trophy more times than any other club with 40 titles to their name, the most recent coming in 2020. Their Glasgow rivals Rangers are not far behind with 34 Scottish Cup triumphs.
The next round of this season’s competition is being held on the weekend of 21 January, with the Semi-Finals set for Saturday, 29 April and Sunday, 30 April 2023. The final will be held on Saturday 3 June 2023 at the National Stadium, Hampden Park.
The Pick-up Professionals at Isuzu dealerships across Scotland will be getting actively involved with their local clubs, with some having already started making preparations for local sponsorship deals and promotional matchday activations.
William Brown, Managing Director, Isuzu UK said “We are extremely proud to announce our new partnership with the Scottish FA and the Scottish Cup.
“This agreement further demonstrates our commitment to domestic football and is also the last piece of the puzzle which now provides us with sports sponsorship across the whole of the UK.”
Michael Paterson, Head of Marketing and Partnerships, Scottish FA commented “We are delighted to welcome Isuzu UK as the Official Commercial Vehicle Partner for the Men’s Scottish Cup.
“Our flagship tournament boasts an illustrious history and, with a bumper Fourth Round weekend to look forward to in January, it is a hugely exciting time to welcome on board such an iconic and established international brand.
“This prestigious competition has given us so many unforgettable moments over the years and we look forward to sharing some more alongside the team at Isuzu UK.”
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