More than one third of local shoppers fear children are missing out on the once beloved tradition

Aldi is calling on Scots to bring the magic of traditional Halloween guising back to their neighbourhoods, after new research revealed that 60 per cent of people from Edinburgh believe fewer people take part in the tradition now than when they were children.
The research, carried out by ScotPulse, Scotland’s largest research panel, and commissioned by Aldi Scotland, also found that more than one third of people from Edinburgh (38%) believe children are missing out on the traditional Halloween experience.
Less than half of people from Edinburgh (39%) will be opening their door to entertain guisers this spooky season, and less than one-third (29%) of adults from Edinburgh with children or grandchildren aged 11 and under plan to take them trick or treating.
A third of people surveyed from Edinburgh (33%) say they are less likely to answer the door to guisers than they were five years ago.
In response, Aldi Scotland is encouraging families to keep the much-loved tradition alive by dressing up and going guising this Halloween. To add a treat to the trick, the supermarket will give a £10 voucher to ten lucky children who visit an Aldi store in costume and are selected as ‘best-dressed’ winners on Aldi Scotland social channels.

Tom Brearey, Regional Managing Director, Aldi Scotland, said: “Halloween is such a special time for children, and guising is a big part of what makes it memorable. It’s about more than just collecting sweets; it’s an opportunity for children to get dressed up, have fun and feel part of their local community.
“With our research suggesting that fewer people are taking part in guising, we’re encouraging communities to rally together this year to help keep the tradition alive. Whether that’s getting the costumes ready, stocking up on treats for little visitors or heading out guising with the family, everyone can play a part in making Halloween special for children.”
For those heading out, the research has revealed that a good joke remains the way to win over the neighbours. More than half of Scots (56%) would expect a child to tell a joke when guising, making it by far the most popular performance, ahead of singing a song (11%) or reciting a poem (2%).
Aldi is also encouraging households to prepare for Halloween by stocking up on treats for visiting guisers. While pumpkins have become a familiar fixture of the season, families can also embrace Scotland’s Halloween heritage by carving a neep (a swede), as generations did before pumpkins became commonplace.
- Carving pumpkins from £1.69
- Swede from £0.62
- Sweets from £0.45
Aldi Scotland is giving ten of its best-dressed guisers a £10 voucher to treat themselves this Halloween.
To be in with a chance of winning, parents and guardians should share a photo of their little guiser in spooktacular fancy dress inside or outside one of Aldi’s Scottish stores between 26 and 31 October, tagging @AldiScotland on Instagram or Facebook.
You can find your nearest Aldi store here.
Terms and conditions can be found at: https://www.aldi.co.uk/



















