“What if a conversation about suicide could save a life?”
- New national campaign co-created by people with lived and living experience of suicide
- Asks people to consider, “What if a conversation about suicide could save a life?”
- Featuring four people with deeply personal experiences
- Website launched to provide information and resources for people concerned for themselves or others
- Campaign aims to kick-off Scotland’s biggest ever conversation about suicide
Scotland’s new national suicide prevention campaign goes live today (16 April 2025).
Bold, unflinching, and deeply personal, it’s been entirely co-produced by people with lived and living experience of suicide.
It comes as a new website with a range of information, resources and a new local services directory is launched at suicideprevention.scot.
The campaign asks a simple question, “What if a conversation about suicide could save a life?”
It features four people, each of whom agreed to share their story having been bereaved by, attempted or actively considered suicide.
They do so by writing a letter to a loved one, or themself, which feature in a powerful new film.
The idea behind the campaign is that we need to normalise talking about suicide and give people the confidence to have a conversation that might just save someone’s life.
The four participants are Seonaid Stallan, Ross Cunningham, Clare Collin, and Laura Junor. They came together to share their letters and discuss their experiences, in a series of moving conversations.
In doing so they are creating a gamechanging moment when Scotland will start to have its biggest ever conversation about suicide.
This is important, because suicide is a topic that makes many of us nervous; it can feel like the hardest thing in the world.
What if I say the wrong thing? Could I make the situation worse? Maybe I’m worrying over nothing and would look foolish to bring it up?
But here’s something lots of people don’t realise.
Talking about suicide is the best way to prevent it from happening.
This work is led by Suicide Prevention Scotland, the community of organisations working to deliver the Scottish Government and COSLA’s joint suicide prevention strategy, Creating Hope Together.
There are four outcomes that shape the strategy with SAMH (Scottish Action for Mental Health) having responsibility for the key outcome that supports the campaign and website, improving understanding of suicide and tackling stigma.
In addition to those with their own experiences of suicide, the campaign was developed with a group of people which also included those with professional experience and academic expertise. Suicide prevention specialists from local areas (Fife and Ayrshire) were also involved, as was SeeMe, Scotland’s national programme to end mental health stigma and discrimination.
Clare Collin, who wrote her letter to nephew Gerry, but also lost her mum Prue and brother in law Sandy to suicide, comments:
“We knew Gerry was struggling with issues, but we never knew the depth of his pain or thought to ask him, ‘are you thinking about suicide?’
“If you are worried about someone, you should ask. If they are, don’t worry, you don’t need to be an expert, you just need to listen, be patient and compassionate, be there for them and help them find the right support – because it is out there.
“Don’t give up, keep trying until you find the right person to help.”
Suicide Prevention Scotland’s National Delivery Lead Haylis Smith who lost her uncle Joe to suicide says: “This is an extraordinary campaign. It’s deeply moving, extremely personal, and yet is full of hope. It is also very bold, which is no wonder given it was completely co-produced with people who bring their own experiences.
“The message could not be clearer: if you’re worried about someone, ask them how they are, ask them if they are thinking about suicide. Talking about suicide is the best way to prevent it from happening.
“And if you’re worried about yourself, please reach out. It might be the bravest thing you ever have to do, but it will probably be the best thing you ever do, too.”
Minister for Social Care, Mental Health and Wellbeing Maree Todd says: “I’m pleased to see the launch of this new suicide prevention campaign and website, which sit at the heart of Scottish Government and COSLA’s suicide prevention action plan.
“The campaign’s powerful message that talking openly about suicide saves lives, is a clear invitation to us all – and will help tackle the stubborn taboo of suicide.
“Importantly, the campaign provides free digital and physical resources which can be adapted to reach people within different communities. The new website is a great addition to support anyone affected by suicide and aims to encourage more people to speak up and ask for help.”
Cllr Paul Kelly, COSLA’s health and social care spokesperson says: “Within COSLA and across all spheres of government, we recognise the importance of early intervention – providing the right support at the right time as early as possible.
“I’m confident that this campaign will contribute to our early intervention outcomes by prompting people to have vital conversations about suicide that might just save a life. I commend Seonaid, Ross, Clare and Laura for sharing their stories and helping to encourage these conversations.
“They are all active members of our communities with lived and living experience, which is an essential factor in helping to normalise talking about suicide and ensuring people in need are supported within their local communities.”
If you are having thoughts of suicide, please reach out for help, speak to someone you trust or call one of these helplines:
- Samaritans 116 123 or use the online chat at samaritans.org
- Breathing Space 0800 83 85 87
- NHS 24 mental health hub on 111
If you are ever in immediate danger or have the means to cause yourself harm, you should dial 999 and request an ambulance.
