Tag: winter campaign

Forever Edinburgh invites visitors to experience a city transformed with new ‘Stay Different’ winter campaign

Forever Edinburgh has launched the winter phase of its ‘Stay Different’ campaign, inviting visitors to discover an entirely different side of the city during the colder months, a season when Edinburgh reveals some of its most atmospheric, authentic and unexpected experiences. 

Building on the year-round message to stay longer, immerse and explore the rich neighbourhoods beyond the city centre, the new campaign celebrates what makes winter in Edinburgh a truly magical time of year, highlighting seasonal specials and winter-exclusive events that make Edinburgh a one-of-a-kind winter destination.

From mist-shrouded, atmospheric strolls through the city’s Gothic and Georgian streets to early sunsets and the city’s icons painted during golden hour.

And from braving the elements to exploring Edinburgh’s wild side to seasonal Scottish flavours and heart-warming drams, cosy escapes in unique and unusual accommodation to toe-tapping events for all the family with some of Scotland’s signature celebrations – the campaign shines a light on the city, inviting everyone to enjoy the magic of winter in Edinburgh. 

Targeting domestic overnight visitors, the campaign highlights experiences that can only be enjoyed, or are at their very best, during the winter months.

Visitors can expect quieter streets, winter offers, thriving wildlife walks within easy reach of the city, the best of Scotland’s seasonal produce and unique events such as Burns Night, alongside the enduring charm of Edinburgh’s year-round heritage, culture and hospitality. 

Cllr Jane Meagher, leader of the City of Edinburgh Council, said: “Edinburgh in winter is like visiting a completely different city, one of striking contrasts, rich atmosphere and authentic local life.  

“Through Stay Different, we want to inspire people to come beyond the festive season and discover what makes these months so special. From world-class dining, art galleries and performances, to invigorating winter walks and surprising outdoor adventures, there is no other season quite like it here.

“By encouraging visitors to explore beyond the familiar, we can support a more sustainable year-round visitor economy for our capital.” 

At the heart of the campaign is an immersive new winter film, capturing the unexpected sides of the city and inspiring visitors to enjoy a truly memorable winter stay. 

Delivered in partnership with local suppliers including BIG Partnership, Union Media and Spirit Media, the integrated campaign features high-impact digital content, advertising including out-of-home, video on demand, radio and PR.

A rolling programme of monthly creative themes will drive story-led web and social media content featuring an array of local tourism experiences, collaborative projects with some of the city’s most-loved businesses, and curated ‘Split Stay Stories’.

These themed long-stay itineraries form part of Forever Edinburgh’s ‘split cities’ concept, which shows how one trip to the capital can feel like several holidays in one. Visitors are encouraged to mix and match experiences, pairing culture with coast, adventure with relaxation, or food with nature, creating a stay that is richer, more diverse and truly memorable. 

Running until 2028, Stay Different is a three-year programme designed to inspire longer, more meaningful stays in Edinburgh by highlighting the diversity of experiences across the capital’s neighbourhoods, supporting the city’s 2030 Edinburgh Tourism Strategy and promoting sustainable, year-round tourism. The campaign is funded by the UK Government through the UK Shared Prosperity Fund. 

Plan your winter stay and discover a side of Edinburgh you’ve never seen before. Watch the new winter film at https://www.youtube.com/watch?v=m6Ct3w1elc4 and explore itineraries at www.edinburgh.org/staydifferent. 

Forever Edinburgh is also inviting local businesses to get involved with the campaign by showcasing their seasonal specials and unique winter offerings.

To find out more, contact:

https://edinburgh.org/corporate-and-media/stay-different-media/ 

First Minister encourages public to help protect front line services

NHS 24 resilience over festive period

An information campaign and increased recruitment of call handlers are among the initiatives NHS 24 has put in place to help protect vital front line health and care services over the festive period.

First Minister John Swinney visited the NHS 24 call centre in Dundee to observe preparations ahead of the Christmas and New Year period and to express his gratitude to staff.

NHS 24 has been working proactively to bolster resilience and alleviate pressure on both the 111 service and other primary care resources. Initiatives include:

  • Launching a winter campaign focused on digital information and encouraging people to prepare ahead of service closures.
  • Recruiting a record number of call handlers and additional clinical supervisors to strengthen capacity.
  • Prioritising frontline services, including suspending non-essential activities within call centres and managing staff annual leave to maximize availability.

The First Minister said: “The festive period is traditionally very challenging for the NHS. The resilience and determination shown by staff in the face of pressures; both at NHS 24 and across the wider health and care sector is truly inspiring.

“NHS 24 data shows that a quarter of calls to 111 can be resolved online, and the service is encouraging more people to take advantage of its digital self-help guides for faster, more convenient care.

“These online tools can help ensure our front line services can focus on those who need urgent care.”

NHS 24’s Medical Director, Dr Ron Cook, said: “Our digital services use the same clinical advice people get if they call NHS 24 and offer a great first option when people are unwell and are not sure if they need to seek further help.

“We are advising patients to save time and look after symptoms safely and effectively at home by using NHS inform or the NHS 24 Online app’s symptom checkers which will give clinically assured health advice on a wide range of conditions including coughs, rashes, stomach bugs, or back pain.

“By checking symptoms online this will give advice on how best to manage your condition or what to do next if further help is required.”

The Right Care, Right Place campaign reminds the public to use healthcare services appropriately:

  • For advice on minor illnesses and injuries, visit www.nhs24.scot.
  • Call 111 for urgent but non-life-threatening health concerns.
  • Always call 999 in an emergency.

Campaign launched to keep Scotland’s homes safe in winter

Edinburgh urged to get winter ready after chilling -8C lows

A WATER expert is calling on the public to get their homes prepared for winter to avoid burst pipes and irreparable damage during Scotland’s coldest months.

With the Met Office reporting temperatures as low as -8C in Edinburgh last winter, Scottish Water has launched its ‘Be Winter Wise’ campaign sharing simple steps to save water, save money and protect homes.

In 2022 the public body reported a surge in burst pipes due to rapid thaw, resulting in millions of pounds worth of damage and an additional 250 million litres of water a day pumped into the network.

Brian Lironi, Director of Corporate Affairs at Scottish Water, said: “If last winter is anything to go by, homeowners, landlords and businesses around the country need to take early action to protect their properties and their pockets this year.

“Something as simple as insulating pipes can have a positive impact on safeguarding homes and workplaces. And reducing the amount of hot water you use, like taking two minutes off your shower, can also help save money too.

“We’re hoping the launch of our six crucial tips and tricks will put Scotland’s properties in a better place as the days get considerably colder.”

Now, Scottish Water has shared its top tips to help the public prepare for sub-zero temperatures and to prevent problems such as burst pipes, flooding and water leakages – and the inconvenience and expense that come with them.

Scottish Water’s six top tips for winter safety are:

  1. Protect your pipes

When temperatures fall below zero, water in pipes expands as it freezes. It then contracts as the temperature rises, which can cause pipes to crack or burst. Insulating pipes and water tanks is one of the simplest and cheapest things that can be done to help protect properties from the cold.

  1. Locate your stop valve

If pipes do freeze or burst, you must find and turn off your stop valve immediately. It is often under a sink or near the hot water system. If in doubt, check with a local, licensed plumber.

  1. Warm yourself, not the room

Stay cosy with hot water bottles and drinks, but only boil what you need – a full mug boils faster than a full kettle.

  1. Save on energy bills

Shorter showers can reduce energy bills and save water, which is a win for you and our planet. Try taking just two minutes off your shower and save up to £130 off your annual energy bill*.

  1. Avoid blocks and floods

Stovies, soups and stews are great winter warmers for this time of year. But don’t pour fats, oils or grease down the sink – when they cool, they congeal and cause blockages in your pipes, which could lead to flooding. Why not make your own ‘gunk pot’ – www.yourwateryourlife.co.uk/homemade-gunk-pots/

  1. Save water and money

Using a dishwasher or washing machine on its eco setting can save you money on energy and save water – which is good for the planet. Washing full loads make sense too, getting your money’s worth out of each cycle. 

Brian Lironi, Director of Corporate Affairs at Scottish Water, said: “Winter can be an expensive time of year, so it makes sense to save on your energy bills by using less water. Water is always worth saving at any time of year and making small lifestyle or business changes can do just that.

“We want everyone to be as prepared as possible to minimise winter’s impact. We want to work with our customers – whether they’re householders or businesses – to ensure we are all ready for cold weather.”

Publicly owned Scottish Water will be visiting communities as part of a winter roadshow, giving in-person advice to customers. Drop in events will be held in Newton Mearns, Stirling, Rutherglen, Dundee, Aberdeen and Inverness throughout November and December.

Details on the events can be found here: 

https://www.yourwateryourlife.co.uk/events/

Circle launches Sponsor the Difference winter campaign

Circle has launched their ‘Sponsor the Difference’ campaign to help families cope with the effects of the cost-of-living crisis and stay warm, fed, clothed and safe this winter.

Circle is a Scottish charity working at the heart of disadvantaged communities across central Scotland. These communities are impacted by persistent poverty, social injustice, and health inequalities, problems that have only been worsened as a result of the crisis. 

Families will be experiencing difficulties and hardship as the costs of energy, food, fuel, and the basic essentials of day-to-day living continue to increase. Circle have already seen an increase in accessing additional support for heating and food and this is only going to worsen over the winter months.

“It’s been a real pressure with rising prices. I reckon my food bill has gone up by a third. I’d like to batch cook and freeze things but that increases my electricity bill. It’s tight providing food for the family, I try to buy sensibly, using all the yellow labels but the prices mean there’s no scope for any unexpected bills like when the washing machine broke. I worry about the winter and how we’ll cope.”- Parent

The families Circle support desperately need material aid – food, clothing, and money for energy bills. They also need whole family support, that will give them the guidance, skills, and resources to cope with the emotional and psychological effects of the cost-of-living crisis.

Therefore, the charity has launched their winter campaign – Sponsor the Difference – to ask for donations to help children and families in desperate need cope with the cost-of-living crisis.

Families supported by Circle’s work were heavily involved in the creation of the campaign by providing examples of how they’ve been affected by the crisis and participating in case studies to share their experiences to raise awareness of the challenges they face and reminding others that they aren’t alone.

This is part of Circle’s participation strategy, to give children and families they work with the confidence and opportunity to have their voices heard and be listened to.

All donations will go towards purchasing energy cards, food vouchers and warm winter clothes for families to help them make it through one of the harshest winters they have ever faced.

The charity highlighted the issues facing many of their families across Challenge Poverty Week and are using the Winter Campaign to continue to spread awareness of the detrimental impact that the cost-of-living crisis is having on families across Scotland. 

Circle CEO, Mark Kennedy said “While Challenge Poverty Week did help to highlight the effects that poverty has on too many families across Scotland, we remain very conscious of the need to keep helping the families that do not have the means to afford the basic necessities of life.

“At Circle, we will remain focused on helping families to eat, keep warm, and ensure that children have what they need to attend school through one of the harshest winters they have ever faced.”

A £10 donation could cover the rise in gas and electricity bills for a family for one week, and they have many more examples of how a little from you could go a long way for a family.

Sponsor the Difference now by visiting:  

https://circle.scot/support-us/winter-campaign/

Charities bracing themselves as nearly one third of Scots say they may need to take on debt to cover the costs of Christmas

Charities bracing themselves as nearly one third of Scots say they may need to take on debt to cover the costs of Christmas

Nearly one third of people in Scotland (29%) may need to take on debt to cover the cost of Christmas this year, according to a survey of 2,000 people carried out by Censuswide for charity The Big Give.

Nearly one quarter of Edinburgh residents (24%) are not looking forward to the holiday season this year, with money worries being the most common reason, the survey also found.

While lower than the national average (16%), a shocking 13% of Scottish residents are worried they may need to use food banks to help them manage this Christmas.

Thankfully, more half of respondents from Scotland plan to donate the same amount to charities over the Christmas period. Between rising financial concerns and the ongoing health crisis that is the Covid-19 pandemic, the work done by local charities is more important than ever.

A campaign organised by the Big Give and backed by celebrities such as Stephen Fry, Dame Judi Dench, Russell Brand and others is aiming to help. 

The Big Give Christmas Challenge, the UK’s biggest Christmas coordinated fundraising appeal, is supporting over 900 charities to raise funds with the unique offer of matching any donations made during the week of 30th November – 7th December.

Alex Day, Director of The Big Give said: ‘Our study shows that, sadly, people across Scotland and the rest of the UK are facing an imperfect storm; High fuel prices, chronic mental health problems, rising debt, loneliness and fears about Covid-19 will mean that, for many, this festive period will be a far cry from picture perfect scenes portrayed on Christmas cards.

‘Some will rely on charities which will be further and further stretched as demand grows.’

‘That is why, for those who can, supporting charities is more important than ever. Through The Christmas Challenge campaign, we are offering to match any donation made to hundreds of amazing charities through theBigGive.org.uk. That means whatever you can give will go twice as far.’