Tag: Forever Edinburgh

SHORE THING: Campaign aims to entice more visitors to Leith and Newhaven

A five-month campaign to bring more residents and visitors Leith and Newhaven, from the top of Leith Walk through Leith, The Shore and onwards to Newhaven, in response to the disruption to travel caused by the Princes St fire launched yesterday (1 October), developed by Forever Edinburgh, in collaboration with local businesses.

More by the Shore [edinburgh.org/morebytheshore] will feature three activations which aim to build awareness, inspiration and demand among residents and visitors for the wide range of unique local businesses and experiences in Newhaven and Leith from the top of the walk down to The Shore and everywhere in between.

A new illustration of the area has been created for the campaign by local artist Kate George, who is based at local arts centre Out of the Blue.

The three activations are More by the Shore Specials (1st October to 8th November), More by the Shore Sparkles (14th November-3rd January) and More by the Shore Savings (4th January-28 February).

Throughout the programme, residents and visitors can enjoy a range of offers, deals, exclusives, ‘double your money’ voucher opportunities in partnership with itison and a new iconic hero festive event to be announced in the coming weeks.

The first stage of the campaign, More by the Shore Specials, has been curated by Forever Edinburgh to showcase the unique dishes, drinks, products and experiences which are only available on Leith Walk and in Leith, The Shore and Newhaven.

Some have been created for the campaign and others already on their menus and shelves, alongside discounts, two-for-one deals and added-value offers.

Businesses taking part in the campaign include Leith Makers, The Royal Yacht Britannia and Fingal Hotel, Victoria Bar, The Scotch Malt Whisky Society, Loud & Clear, Pekoe Tea, Portal Leith, Griffen Fitness and Qupi Café.

Details of all the Specials, and where to find them, are at on the Forever Edinburgh site at edinburgh.org/morebytheshore/specials

More by the Shore then moves into two further stages, covering the festive season, one of the busiest trading periods of the year, and January and February, traditionally the quietest.

Both these stages will include a partnership with itison which sees Forever Edinburgh delivering a programme of 40,000 sponsored vouchers for use at participating businesses in the area.

Anyone spending £5 on a voucher will have their money doubled to receive a £10, and in the new year, Residents with an EH postcode can enjoy an enhanced voucher offering, spending £7.50 for a £15 voucher in return, with the cost of savings covered by the campaign.

More by the Shore Sparkles will include buy £5, get £10 back vouchers for both residents and visitors. Alongside this, there will be festive content, a new hero winter lighting event and local events to encourage footfall down Leith Walk, to the Shore and onto Newhaven.  

More by the Shore Savings in the New Year will extend the voucher scheme, but exclusively for EH postcode holders in partnership with itison and Forever Edinburgh’s existing Resident Rewards scheme. It will also feature After 5, a content series which promotes the area’s evening offer, from winter menus and late openings to live music, screenings and creative workshops.

Lothian Buses, Edinburgh Trams and JCDecaux are key partners in the campaign, with More by the Shore promoted across the city through bus and tram advertising and outdoor digital displays, alongside a full media campaign and new video and photography of the areas which will be shared for free with local businesses for use in their own marketing. 

Watch the More By The Shore campaign video here – https://www.youtube.com/watch?v=ABu-ACo0iQM

The initiative follows the fire on Princes Street on 9 July, which stopped trams running to Leith and Newhaven until 29 August. During and after this period footfall in Leith Walk, Leith and Newhaven fell significantly. More by the Shore will support businesses affected by the travel disruption and sets out to change the perception that the area is difficult to get to. 

The activity aims to create immediate benefits by encouraging visits and spend during the autumn and winter period, while leaving a lasting legacy through increased awareness of Leith and Newhaven, stronger connections between audiences and the area, and campaign assets that can continue to support businesses beyond the campaign period.  

Both bus and tram services provide convenient connections to the area from across Edinburgh and the Lothians.  

Trams operate from the city centre to Newhaven every 7 minutes, with the journey from Princes Street to The Shore taking around 17 minutes, and the journey from Princes Street to Newhaven taking approximately 27 minutes.

In addition to tram services, the bus network provides direct connections to the area from across the city, including local neighbourhoods such as Portobello and Granton.

Anna Lagerqvist Christopherson, owner of the Victoria Bar on Leith Walk, said: “When the trams stopped, our trade dropped by around 10% almost overnight. The convenience of the trams makes visiting Leith and Newhaven easy and the area is very much worth visiting.

“The trams are back and there’s a lot happening here this autumn and winter, with Cocktail week in October, Victoria’s 20th Anniversary Month in November and some Scandinavian Hygge in December and January. Now’s the time to come and see us.”

Councillor Jane Meagher, Leader of the City of Edinburgh Council, said: “I am delighted to see the campaign launching, promoting the fantastic shops, restaurants, bars and other businesses in Leith, the Shore and Newhaven.

“I know that businesses in these areas were severely affected by the disruption following the Princes Street fire, at a time of year that they usually rely on for an increase in sales.

“It is only right that we do all we can to help these businesses get back on their feet – which is why a large portion of the Scottish Government funding package has been set aside to support this.

“The campaign aims to encourage more people to visit and spend money in these wonderful areas of the city. From exclusive products, offers and discounts and special events, there’s something for everyone.

“We’ve worked with, and listened to, local businesses to bring the campaign to life, which I’m pleased to say will run all the way to the end of February.”

Gaynor Marshall, Communications Director at Lothian Buses and Edinburgh Trams, said: “Lothian Buses and Edinburgh Trams are proud to support this campaign, encouraging residents and visitors to discover everything that Leith, The Shore and Newhaven have to offer.

“These vibrant destinations are home to a unique mix of attractions and independent local businesses, making them some of Edinburgh’s most exciting places to explore.

“Whether travelling by bus or tram, visitors can enjoy a convenient, seamless and sustainable journey, connecting them directly to the heart of the area. Through this partnership, we hope to inspire more people to leave the car at home, explore more of the city, and enjoy all that these thriving communities have to offer.”

More by the Shore is funded through the £5 million announced by the Scottish Government in August to support recovery from the Princes Street fire, administered by the City of Edinburgh Council. 

More by the Shore is free for businesses to join. Around 30 have signed up so far from 50-plus expressions of interest and outreach by the Forever Edinburgh team.

There is still time for businesses to get involved – businesses interested in taking part in any or all activations can find out more and sign up at:

http://www.edinburgh.org/corporate-and-media/visit-leith-and-newhaven-campaign-business-sign-up

Forever Edinburgh unveils Resident Days celebrating Edinburgh locals

Forever Edinburgh has unveiled its 2026 Resident Days programme, building on the success of last year’s launch which saw over 1,000 EH postcode holders enjoy exclusive access to attractions, tours and experiences across the capital.

Following a strong response to the inaugural programme, Resident Days returns with an expanded calendar of themed moments throughout the year. Delivered in partnership with a wide range of Resident Rewards partners, the initiative continues to give back to the people who power Edinburgh’s visitor economy by offering exclusive deals for those who call the city home.

Resident Days will give Edinburgh residents exclusive rewards, including discounted access to a range of leisure, hospitality and cultural experiences across the city from almost 30 organisations. This is running alongside the Resident Rewards programme, which offers residents access to exclusive deals and discounts throughout the year.

The 2026 programme begins with World Heritage Day on Saturday 18 April, celebrating Edinburgh’s rich history and internationally recognised heritage.

Residents will be able to enjoy a range of exclusive offers including 2-for-1 tickets at The Royal Yacht Britannia, a discounted Three Bridges Cruise with Forth Boat Tours, 50 per cent off food at Canopy Kitchen & Courtyard and a special rate for a round of golf at Bruntsfield Links Golfing Society, encouraging locals to rediscover the stories, locations and experiences that have shaped Edinburgh’s heritage.

The themed days continue across the year, each shining a spotlight on different communities and interests:

  • Father’s Day – Sunday 21 June 2026
  • World Tourism Day – Sunday 27 September 2026
  • Silver Sunday – Sunday 04 October 2026
  • World Children’s Day – Friday 20 November 2026

Across the programme, residents can expect everything from discounted tours and trails to free exhibitions, exclusive entry to attractions, money off treatments, as well as food and drink deals.

Several participating businesses also boast strong accessibility credentials, with attractions such as Camera Obscura & World of Illusions, The Scotch Malt Whisky Society, Edinburgh Bus Tours and The Royal Yacht Britannia offering accessible facilities and experiences, supporting the programme’s ambition to make participation as inclusive as possible.

Councillor Jane Meagher, Leader of the City of Edinburgh Council, said: “Resident Days are an important way for us to recognise and thank the people who make Edinburgh what it is. Our residents support the local economy year-round, and this programme is about giving something meaningful back to them.

“By working in partnership with businesses across the city, we are able to offer accessible and affordable opportunities for people to explore attractions, try something new and spend quality time together. It is about ensuring that the benefits of our visitor economy are felt by the communities who live here.”

Casey Rust, Director of Marketing at The Royal Yacht Britannia said: “We are proud to support Resident Days and to support the programme for World Heritage Day. It is a brilliant opportunity to welcome local residents on board and celebrate the heritage experiences that make Edinburgh so special.

“Being part of Resident Days allows us to give something back to the local community while sharing the story of Britannia with people who live right here in the city. The response last year showed there is a real appetite for residents to rediscover their city, and we are excited to be part of that again.”

Full details of participating venues and how to claim rewards will be available on Forever Edinburgh’s dedicated Resident Day microsite:

www.edinburgh.org/residentrewards/residentrewarddays/

Local businesses interested in participating in upcoming Resident Days can contact the Forever Edinburgh team at visit@edinburgh.gov.uk

This project is funded by the UK Government through the UK Shared Prosperity Fund.

Forever Edinburgh partners with Civerinos to launch ‘Local Legends’ pizzas for National Pizza Day

Forever Edinburgh is teaming up with Edinburgh favourite Civerinos to fire up National Pizza Day tomorrow (Monday 9 February) with the launch of two bold limited-edition pizzas, created with standout local ingredients and available only across the capital for a short time.

Created to celebrate Edinburgh’s dynamic food scene and the makers behind it, the ‘Local Legends: The Scotch Capital’ pizzas bring together punchy local flavours and Civerinos’ New Haven style craft, with both a meat and a vegetarian option designed to stand out on the menu and on the plate.

As part of Forever Edinburgh’s Resident Rewards programme, residents with an EH postcode can enjoy 50 percent off the special ‘Local Legends’ pizzas when dining in on National Pizza Day meaning residents can enjoy this exclusive £15 pizza for just £7.50. The pizzas will be available until they sell out across Civerinos’ Edinburgh locations in Leith, Stockbridge, Forrest Road, Hunter Square and Lost Shore.

Alongside the National Pizza Day offer, Civerinos will also offer 20 percent off all full-sized pizzas for residents dining in from Monday to Thursday for the remainder of February, helping locals enjoy great food for less beyond the celebration.

Cllr Jane Meagher, leader of the City of Edinburgh Council, said: “Forever Edinburgh’s Resident Rewards programme has been a real success in reminding residents what’s great about their city, while delivering real benefits for communities and local businesses.

“It supports year-round footfall, celebrates Edinburgh’s independent sector and gives residents reasons to explore and enjoy what’s right here on their doorstep.

“This partnership with Civerinos is a great example of that in action, bringing together local producers and a well-known Edinburgh brand to create something distinctive for National Pizza Day, while rewarding local people and promoting the very best of Edinburgh’s food scene.”

The meat pizza features a marinara base topped with mozzarella from Yester Farm, scotch bonnet chillies, rosemary roasted potato, seasoned sausage meat from Campbells Prime Meat, parmesan and a finishing drizzle of whisky-infused Scottish heather honey made using Woven Whisky.

The vegetarian option showcases a sweet potato base topped with crispy kale, sea salt and truffle whipped ricotta, celebrating ingredients long associated with Scottish cooking.

Mark De’Mar, Commerical Director at Civerinos, said: “Civerinos has always been about community, from the people we work with to the ingredients we use and the neighbourhoods our restaurants sit in.

“Partnering with Forever Edinburgh for National Pizza Day allows us to shine a light on local suppliers while giving something back to Edinburgh residents through the Resident Rewards programme. It also ties in perfectly with the rollout of our new menu this month, which continues to celebrate bold flavours and quality produce.”

The collaboration forms part of Forever Edinburgh’s Resident Rewards programme, which offers exclusive discounts and experiences to people living in the capital, thanking them for their role in supporting the city’s visitor economy and local businesses year-round. Launched to reconnect residents with Edinburgh’s leisure, hospitality and culture, the programme is funded by the UK Government through the UK Shared Prosperity Fund.

For full details on how to get your Local Legends pizza or claim your Resident Rewards discount at participating Civerinos restaurants, please visit:

 www.edinburgh.org/locallegendpizza.

Terms and conditions apply.

Forever Edinburgh marks Carers Rights Day and St Andrew’s Day with new Resident Days

Forever Edinburgh is inviting residents to enjoy the next instalments of Resident Days, with dedicated rewards and experiences to mark Carers Rights Day on Thursday 20 November and St Andrew’s Day on Sunday 30 November.

These dates form part of the ongoing Resident Rewards programme, which thanks local people for their contribution to Edinburgh’s visitor economy by giving them exclusive access to free or discounted attractions, tours and cultural experiences across the city.

The upcoming Carers Rights Day Resident Day will recognise and support the city’s unpaid carers, delivered in partnership with Shared Care Scotland and VOCAL Carers Hub. A range of free and discounted offers will give carers the chance to take a well deserved break, unwind and reconnect with their city.

Later in the month, the St Andrew’s Day Resident Day will celebrate Scotland’s national day, with local businesses offering special rates and unique experiences for Edinburgh residents.

Together, these events encourage communities to rediscover the world class culture, hospitality and heritage on their doorstep.

Cllr Jane Meagher, leader of the City of Edinburgh Council, said: ““Resident Days put our residents at the heart of the city’s visitor economy.

“Edinburgh is known across the world for its history and culture, but it is the people who live here who make it truly special. These rewards are a way of saying thank you and encouraging everyone to rediscover what makes our city so remarkable.”

Looking ahead, the programme will continue into the new year with a final date celebrating Burns Night on Sunday 25 January 2026.

Carers Rights Day Promo FINALDownload

Video content available here: https://we.tl/t-Bp0HRKwZb3

Full details of participating venues and how to claim rewards can be found at:
https://edinburgh.org/residentrewards/residentrewarddays

This project is funded by the UK Government through the UK Shared Prosperity Fund.

Forever Edinburgh launches new Resident Days as a celebration of Edinburgh residents

Forever Edinburgh has announced the launch of Resident Days, a brand-new initiative giving people who live in the capital exclusive opportunities to enjoy free or discounted access to local attractions, tours and experiences.

This is running alongside the Resident Rewards programme – which offers residents access to exclusive deals and discounts all year.

Resident Days builds on the success of Resident Rewards Edinburgh: Gives Back, which saw Forever Edinburgh, OneCity Trust and local tourism businesses offering hundreds of free experiences for those facing challenging circumstances in our city and the St Andrew’s Day: Resident Special, which gave special discounted rates for key Edinburgh attractions for Scotland’s national day.

Resident Days will give Edinburgh residents exclusive rewards including a range of free and half-price access to leisure, hospitality and cultural experiences across the city from almost 30 organisations.

The initiative will run across four dates between September 2025 and January 2026, starting with World Tourism Day on Saturday 27 September 2025, which will see offers like half price green fees at Bruntsfield Links Golfing Society, free tours at Scotch Whisky Experience and two for one tickets for the Ghostly Tales of Edinburgh’s Royal Mile tour from Mercat Tours.

A set amount of each offer is available, so residents need to be quick to snap them up.

Later days are:

  • Carers Rights Day – Friday 21 November 2025 – exclusively for unpaid carers in Edinburgh
  • St Andrew’s Day – Sunday 30 November 2025
  • Burns Night – Sunday 25 January 2026

Resident Days are part of Forever Edinburgh’s Resident Rewards programme and have been designed to thank local people for their role in supporting the city’s visitor economy.

By showcasing Edinburgh’s world-class tourism offering, the initiative also highlights the businesses that make the city a global destination.

Cllr Jane Meagher, leader of the City of Edinburgh Council, said: “This is a fantastic initiative that puts residents at the heart of our visitor economy.

“Edinburgh is rightly celebrated around the world, but it is the people who live here who give the city its character and warmth.

“Resident Days are a way of saying thank you, while encouraging communities to discover and enjoy the amazing experiences available right on their doorstep.

“We hope this makes such trips more affordable and accessible, and encourages people to enjoy being a tourist in their own city.”

Tamsin Job, Head of Visitor Experience at Port of Leith Distillery, said: “Here at Port of Leith Distillery and Lind & Lime Distillery we love being part of the Residents Rewards Programme.

“Offering great discounts through Resident Days allows us to give back to our fabulous Edinburgh community. Using the rewards at our distilleries allows residents to experience our working gin and whisky distilleries, right here in Edinburgh.

“We have something for everyone, from tours and retail, to hospitality in our amazing Port of Leith Distillery Bar and space for events and meetings too.  

“This initiative means we can offer reduced rates to first timers, repeat visitors and anyone who wants to give it a go. We love being part of this reward that lets locals discover, explore and enjoy everything Edinburgh has to offer.”

Kerry Sloan, Respitality Manager at Shared Care Scotland, said: “Shared Care Scotland is proud to be collaborating with Forever Edinburgh and VOCAL Carers Hub to create the first Resident Days focused on carers in the capital, which will help to mark both Carers Rights Day and celebrate 10 years of our social tourism short breaks service, Respitality.

“Social tourism plays a key role in making these experiences possible, helping to break down barriers and ensure that everyone – regardless of circumstance – can access the wellbeing benefits of leisure, connection and discovery.

“We hope that the Carers Rights Days celebration provides a vital opportunity for unpaid carers to not only rest, recharge and engage with their local community, but to also feel recognised and valued for the contribution they make to our society.”

Full details of participating venues and how to claim rewards will be available on Forever Edinburgh’s dedicated Resident Day microsite at: 

www.edinburgh.org/residentdays

This project is funded by the UK Government through the UK Shared Prosperity Fund.

Forever Edinburgh invites visitors to experience a city transformed with new ‘Stay Different’ winter campaign

Forever Edinburgh has launched the winter phase of its ‘Stay Different’ campaign, inviting visitors to discover an entirely different side of the city during the colder months, a season when Edinburgh reveals some of its most atmospheric, authentic and unexpected experiences. 

Building on the year-round message to stay longer, immerse and explore the rich neighbourhoods beyond the city centre, the new campaign celebrates what makes winter in Edinburgh a truly magical time of year, highlighting seasonal specials and winter-exclusive events that make Edinburgh a one-of-a-kind winter destination.

From mist-shrouded, atmospheric strolls through the city’s Gothic and Georgian streets to early sunsets and the city’s icons painted during golden hour.

And from braving the elements to exploring Edinburgh’s wild side to seasonal Scottish flavours and heart-warming drams, cosy escapes in unique and unusual accommodation to toe-tapping events for all the family with some of Scotland’s signature celebrations – the campaign shines a light on the city, inviting everyone to enjoy the magic of winter in Edinburgh. 

Targeting domestic overnight visitors, the campaign highlights experiences that can only be enjoyed, or are at their very best, during the winter months.

Visitors can expect quieter streets, winter offers, thriving wildlife walks within easy reach of the city, the best of Scotland’s seasonal produce and unique events such as Burns Night, alongside the enduring charm of Edinburgh’s year-round heritage, culture and hospitality. 

Cllr Jane Meagher, leader of the City of Edinburgh Council, said: “Edinburgh in winter is like visiting a completely different city, one of striking contrasts, rich atmosphere and authentic local life.  

“Through Stay Different, we want to inspire people to come beyond the festive season and discover what makes these months so special. From world-class dining, art galleries and performances, to invigorating winter walks and surprising outdoor adventures, there is no other season quite like it here.

“By encouraging visitors to explore beyond the familiar, we can support a more sustainable year-round visitor economy for our capital.” 

At the heart of the campaign is an immersive new winter film, capturing the unexpected sides of the city and inspiring visitors to enjoy a truly memorable winter stay. 

Delivered in partnership with local suppliers including BIG Partnership, Union Media and Spirit Media, the integrated campaign features high-impact digital content, advertising including out-of-home, video on demand, radio and PR.

A rolling programme of monthly creative themes will drive story-led web and social media content featuring an array of local tourism experiences, collaborative projects with some of the city’s most-loved businesses, and curated ‘Split Stay Stories’.

These themed long-stay itineraries form part of Forever Edinburgh’s ‘split cities’ concept, which shows how one trip to the capital can feel like several holidays in one. Visitors are encouraged to mix and match experiences, pairing culture with coast, adventure with relaxation, or food with nature, creating a stay that is richer, more diverse and truly memorable. 

Running until 2028, Stay Different is a three-year programme designed to inspire longer, more meaningful stays in Edinburgh by highlighting the diversity of experiences across the capital’s neighbourhoods, supporting the city’s 2030 Edinburgh Tourism Strategy and promoting sustainable, year-round tourism. The campaign is funded by the UK Government through the UK Shared Prosperity Fund. 

Plan your winter stay and discover a side of Edinburgh you’ve never seen before. Watch the new winter film at https://www.youtube.com/watch?v=m6Ct3w1elc4 and explore itineraries at www.edinburgh.org/staydifferent. 

Forever Edinburgh is also inviting local businesses to get involved with the campaign by showcasing their seasonal specials and unique winter offerings.

To find out more, contact:

https://edinburgh.org/corporate-and-media/stay-different-media/ 

Forever Edinburgh launches search for the city’s Local Legends

Forever Edinburgh is calling on residents to help shine a spotlight on the everyday heroes who make the city a better place to live. This is part of a reimagination of its Resident Rewards programme “For Local Legends”, celebrating the residents and businesses of Edinburgh.

From friendly shopkeepers and inspiring artists to bus drivers, lollipop ladies, community champions and beyond, this new campaign invites locals to nominate Edinburgh’s Local Legends – the people who go above and beyond, often without recognition.

Nominees will be in with a chance of winning exclusive prizes from Forever Edinburgh’s Resident Rewards partners – from afternoon teas, distillery tours and delicious meals, to unique local experiences.

Prizes have been provided by Resident Rewards partners Mimi’s Bakehouse, Malmaison, Port of Leith Distillery and the Edinburgh Marine Academy.

One especially celebrated individual will be treated to something even more special: a Legendary Local’s Day, featuring an itinerary of unforgettable Edinburgh experiences.

This will include a private tour of Lauriston Castle, where they will find out about the final private owners of Lauriston Castle – Mr and Mrs Reid and Mrs Reid’s brother, Mr Barton and see what it was like to live above and below stairs at Lauriston Castle in Edwardian times.

A nomination page has been launched on the Forever Edinburgh website, where residents can submit their nominations. Whether it’s a neighbour who runs a food bank, a youth worker changing lives or someone who simply brings joy to others, this is your chance to share their story. Nominations are open now and will close on 14 August 2025.

Submissions should include the nominee’s name and details, the nominator’s details and the reason for the nomination, with the option to allow Forever Edinburgh to share the nominee’s story on its social media channels.

All nominations will be hosted on the site, creating a growing list of the city’s everyday legends.

Cllr Jane Meagher, leader of the City of Edinburgh Council said: “Local Legends is about celebrating the people who quietly shape all of the things which make our great city what it is today.

“These are the friendly faces and unsung heroes who make Edinburgh feel like home and this campaign is our way of saying thank you. We’re proud to share the new campaign for our Resident Rewards programme For Local Legends – and even prouder to give something back to the people who give so much.”

This is part of the launch of Forever Edinburgh’s new campaign for Resident Rewards – now reimagined as “For Local Legends”. It represents a refreshed commitment to recognising and rewarding residents and local businesses who together make the city such a wonderful place to live.

This is your chance to say thank you to the legends among us – and help them get the recognition they deserve. Edinburgh residents can now wear a badge of honour as a Local Legend, with a rewards programme that gives unique benefits back to them.

The Resident Rewards programme is funded by the UK Government through the UK Shared Prosperity Fund.   

Forever Edinburgh is proud to recognise and reward the people who help make this city so vibrant, kind in spirit and unique. Now it’s over to you – who’s your local legend?

Nominate your Unsung Legend today at edinburgh.org/residentrewardscomp

Edinburgh Unicorns Named in Gaelic Tradition After Being Reunited With Their Horns

Two prominent Edinburgh sculptures have been given new names after being lovingly restored to their former glory as part of a wider conservation project at one of the city’s most iconic visitor attractions.

Perched above the historic Scotch Whisky Experience at the top of the Royal Mile, the pair of unicorns, long stripped of their horns by time and weather, have now been fully reinstated through a major heritage-led restoration of the building.

A naming competition, launched in partnership with Forever Edinburgh, attracted hundreds of creative suggestions from locals and visitors alike.

The winning names, Deoch and Doras, were chosen by the public in a witty and affectionate nod to the Gaelic phrase deoch an dorais, meaning “a farewell drink” or “one for the road”, literally “drink of the door.”

One of the winners, Archie Hamilton, noted the Harry Lauder song, A Wee Deoch An Doris, which captures the spirit of the tradition, as he explained the inspiration behind the names: “Deoch an dorus’ just seemed natural for the Unicorns, our national animal.

“With Gaelic being our national language, plus the whisky link through the old Harry Lauder song, what better option!”

Julie Trevisan Hunter, Marketing Director at The Scotch Whisky Experience, said: “We were genuinely moved by the imagination and thought that people put into naming the unicorns.

“Many of the more than 1,500 suggestions reflected deep affection for Scotland’s culture, language and folklore, which is exactly the kind of connection we hope to inspire as we bring the world of Scotch whisky to life. ‘Deoch and Doras’ captured something uniquely Scottish while being warm, fun and rooted in tradition.”

Among the many entries were names drawn from Scottish landscapes and whisky regions and history, and some playful puns such as Whisker & Snifter. Others favoured names from popular children’s stories, reflecting the unicorns’ imaginative appeal across generations, and there were many Gaelic references.

Ealasaid MacDonald, Ceannard (CEO) of Bòrd na Gàidhlig, the main public body for promoting and developing Gaelic language and culture in Scotland, praised the decision to use Gaelic, saying: “I was delighted to hear from the Scotch Whisky Experience that Gaelic featured so prominently in their highly successful search for strong Scottish names for their unicorns.

“This highlights the understanding and appreciation of Gaelic when we celebrate the old and the new in Scottish culture, underlining its importance as a national cultural and economic asset. I’m sure the newly restored Deoch and Doras will provide a warm Gaelic welcome to everyone that visits.”

The unicorn restoration is part of a major project to preserve the integrity of The Scotch Whisky Experience’s historic site while enhancing its visitor experience. Susan Morrison, Chief Executive of The Scotch Whisky Experience explained that:

“The building’s recent conservation programme has been guided by a deep respect for our setting next to Edinburgh Castle and a commitment to our role as gateway for the appreciation of Scotland’s national drink and rich cultural heritage. 

“Deoch and Doras now feel not only restored but brought back to life by the public, with names that will interest and spark curiosity in visitors at the threshold for years to come.”

Edinburgh launches new accessibility guide for the city

Forever Edinburgh has launched a brand-new Edinburgh: Accessible Highlights Guide in partnership with award-winning Edinburgh-based disabled access charity, Euan’s Guide.

The guide highlights Edinburgh’s leading attractions, experiences and travel tips that provide facilities, products and services for people’s differing accessibility requirements. It supports Forever Edinburgh’s work to promote the city’s kaleidoscope of experiences and offerings as an ideal holiday location for everyone. Forever Edinburgh has worked closely with Euan’s Guide, a leading UK charity that helps disabled people find accessible venues.

The new guidebook reinforces the historical city’s commitment to inclusivity and accessibility to allow everyone to enjoy its heritage status. Designed to help disabled visitors enjoy everything the city has to offer, it covers all 11 neighbourhoods of Edinburgh and showcases accessible experiences for all tastes – including Edinburgh’s cultural events and year-round festivals, heritage experiences, museums and galleries, sports and outdoor activities and places to stay, eat and drink.

It also provides essential practical information, such as:

  • Details on relaxed sessions and dementia-friendly spaces.
  • Venues with ground-level access and flat floors for wheelchair users.
  • Location of accessible toilets.
  • Audio-described shows and sensory-friendly experiences.
  • Links to full AccessAble Guides for applicable attractions.

Cllr Jane Meagher, leader of the City of Edinburgh Council said:  “We really want everyone to enjoy our city and to feel safe and included. That’s why I’m pleased to see this joint work with Euan’s Guide, which is a welcome move towards ensuring all visitors can fully experience the joy of our capital.

“The latest estimates indicate 16.1 million people in the UK have a disability, which is around one in four people. We also know that 21.4% of Scots have a long-term illness, disease, or condition. These figures emphasise the importance of accessibility initiatives like this, to ensure inclusivity for all.

“Plus, by enabling those with disabilities to book a stay in Edinburgh more easily and confidently, local businesses will also benefit. Tourism in Scotland by those with an impairment raises a significant £1.69 billion.” *sources: The Department for Work and Pensions’ Family Resources Survey In Scotland; the 2022 Census; VisitScotland.

These figures underscore the importance of accessibility initiatives to ensure inclusivity for all. Additionally, by enabling those with disabilities to book a stay in Edinburgh more easily and confidently, local businesses will reap the financial benefits of a large number of potential visitors.

The National Museum of Scotland, Edinburgh.

Antonia Lee-Bapty, CEO of Euan’s Guide said: “Our community regularly tells us that they continue to be excluded from everyday activities, like going for a simple cup of coffee with friends, because of poor or non-existent disabled access information.

“Insights from our 2024 Access Survey report that 78% of disabled people don’t feel confident about visiting new places when it comes to accessibility.

“Businesses don’t appreciate the importance of sharing disabled access information and are undervaluing disabled people in terms of both social inclusion and spending power by neglecting their accessible toilets and parking facilities. That’s why we encourage them to list on EuansGuide.com for free to reach tens of thousands of disabled people looking for great places to go.

“Equally, we want to encourage disabled people to review the Edinburgh places they visit on EuansGuide.com and use our website to find first-hand experiences of disabled access across the city.

“We’re delighted to partner with Forever Edinburgh on this guide, which will allow disabled people to find accurate disabled access information for great places to go in Edinburgh, the city we’re proud to call home.”    

A lady browses the stalls at Edinburgh’s Christmas Market.

Neil Christison, VisitScotland Regional Director, said: “Inclusive tourism is a hugely valuable market and a key part of VisitScotland’s responsible tourism activity. More than that, it is vitally important tourism, and events are accessible and inclusive, so that we can be sure to extend the same warm welcome to all visitors and help them create special memories. 

“The latest Scotland Visitor Survey shows that while many visitors with access requirements find it very easy to get around Scotland there are clear areas for improvement. A simple and effective way our industry can engage with disabled customers is providing clear, detailed, and easy to access information, such as this new Edinburgh: Accessible Highlights Guide.” 

The new guide forms part of Forever Edinburgh’s wider efforts to promote sustainable tourism and ensure Edinburgh is a truly welcoming destination for all. The Forever Edinburgh team continues to upskill through training courses to strengthen its approach to inclusive destination marketing.

This is the first version of Edinburgh: Accessible Highlights Guide, which will be regularly updated. Forever Edinburgh encourages people to send in any feedback or comments they may have to help shape future updates via an online form (see link below) or via email to visit@edinburgh.gov.uk

Alongside the guidebook, visitors can now filter businesses based on accessibility needs via The Official Guide to Edinburgh website edinburgh.org, which also integrates disability-inclusive content across its blogs, listicles, newsletters,  and wider destination marketing resources.

The Edinburgh: Accessible Highlights Guide is now available online at www.edinburgh.org/AccessibleHighlights

A large text version of the guide is also available. Feedback on Edinburgh: Accessible Highlights Guide can be given via a form on this webpage.

Forever Edinburgh offers mums the chance to win Mother’s Day treats

Forever Edinburgh is giving Edinburgh mums (and their children) the tools to create the perfect Mother’s Day through fantastic rewards and a competition with unforgettable Mother’s Day presents.

Thanks to Resident Rewards Edinburgh, one lucky mum will win an Escape At One package for two people at the Sheraton Grand Hotel & Spa’s One Spa. This package includes access to the thermal suite, including the hydropool, crystal steam room, rock sauna and more.

Another nine mums will win indulgent treats from Summerhall Distillery, and a voucher for pastries from bakery chain Twelve Triangles, which will be perfect for breakfast in bed. The winner of the spa trip will also receive the same hamper.

This competition aims to showcase the very best of what Edinburgh has to offer and celebrate the city’s local businesses and community spirit, making Mother’s Day even more special for mums in the city.

Matt Gammell, founder of Summerhall Distillery, said: “We’re thrilled to be part of this wonderful Mother’s Day celebration.

“Our products are crafted with care, and we’re delighted to contribute to making this special day even more memorable for the lucky winners. We like to think that gin is the perfect way to raise a glass to mums!”

Fiona Young, director of One Spa, said: “A spa day at the Sheraton Grand is all about indulgence, relaxation, and feeling truly appreciated.

“We’re giving one mum the opportunity to step away from the everyday and enjoy some well-deserved me-time in our award-winning spa.”

Residents can also use Resident Rewards to plan a special day out with their mums or mother figures and save, including discounts on dining at Surgeons Quarter, Brewhemia, The Alchemist, The Brasserie at The Scholar and the latest Resident Rate – 15% off dining at 3 Blind Mice just down from the Royal Mile.

Residents can also get discounts on a number of the city’s best distillery / gin craft experiences for their mums, including a tour and tasting at competition partners Summerhall Distillery or other fantastic attractions like Johnnie Walker Princes Street, newly opened Edinburgh Gin and Port of Leith Distillery.

Want a different take on Mother’s Day? Why not explore the city’s spooky side with 10% off Enthral Experiences’ Witches Old Town Walking Tour or a city ghost or night tour by Mercat Tours. Or get out and active with Ricky’s Bicycle Tours or Stride Out Running Tours.

All these rewards and more are available through Resident Rewards Edinburgh, the perfect way to plan an unforgettable Mother’s Day in Edinburgh.

The competition is open now, with one spa day up for grabs and nine more of the ultimate Mother’s Day hampers.

Entries will close at midnight on Monday 31 March 2025. To enter, visit:

 edinburgh.org/residentreward/mothers-day-competition