Tag: Children and Families

Anti-poverty campaigners call for a new Minimum Income Guarantee and a boost in Scottish Child Payment

LATEST POVERTY STATISTICS PUBLISHED

Campaigners have called for a Minimum Income Guarantee and an immediate increase in the Scottish Child Payment that will lift thousands out of poverty.

Poverty Alliance chief executive Peter Kelly was reacting to new Scottish Government figures on poverty and inequality.

He said: “Poverty is a profound injustice that robs people of what they need to build a decent life for themselves and a better future for our country. These figures show that MSPs in the next Scottish Parliament need to invest much more in the social foundation we all rely on.

“Because of changes in the way the figures have been worked out, we have to be cautious about the comparisons we make. But they show some welcome progress over the last few years, with the overall number of people in poverty falling by about 130,000 since 2021/22, and the number of children in poverty from 540,000 to 420,000.

“But we have serious concerns that those numbers could increase again, as people face yet another energy crisis and the prospect of rocketing living costs across the board.

“The figures show that there are 630,000 people in severe poverty – with children making up 150,000 of them. It is simply wrong that so many of our fellow citizens find themselves pushed so close to deprivation.”

The Poverty Alliance repeated its calls to boost the Scottish Child Payment to £55 a week.

Peter Kelly said: “Our new MSPs will have a legal responsibility to make sure that fewer than 10% of Scotland’s children are in poverty by 2030/31. Today’s figures show that 21% of our children are living with that daily injustice.

“We simply cannot allow this to continue. The Scottish Government can help by strengthening the support we give to households with children, and the UK Government can help by scrapping the unjust benefit cap.

“And over the course of the next Parliament, we will continue to build public support for real Living Wages and a Minimum Income Guarantee that will make sure everyone has what they need to use their talents for the benefit of themselves, their households, and all of us.”

Responding to today’s statistics on household incomes and poverty which show one in five children in Scotland are trapped in poverty, Chief Executive of Children First, Mary Glasgow said: “A small drop in child poverty does not change the urgent need for action to tackle Scotland’s childhood emergency and meet Scotland’s 2030 child poverty target.

“It is not acceptable that one in five children in Scotland are living in poverty. It has a devastating impact on children’s mental health, wellbeing, education and prospects that can last into adulthood. Reducing child poverty is an investment in Scotland’s future, improving public health, strengthening communities and reducing public costs in the long term.

“In the run up to the election, every political party must prioritise policies that support families, strengthen incomes and uphold Scotland’s commitment to eradicating child poverty.”

Commenting on today’s latest official poverty statistics, Debbie Horne, Scotland Policy and Public Affairs Manager at Independent Age said: “Today’s statistics show there are still too many pensioners living in poverty in Scotland. 

“As the national charity supporting older people on low incomes, we know that older people are skipping meals, washing in cold water and not turning the heating on. This is wrong and a social injustice.  

“As the Holyrood elections approach, all political parties must prioritise action to reduce pensioner poverty. This should start with a national strategy, a plan setting out the key actions to reduce poverty in older age and act as a map for how we will get there. 

“They must also pledge to improve the social security support for older people on low incomes, and commit to supporting older people improve the energy efficiency of homes. 

“We also urge the UK Government to introduce a social tariff for energy across the whole of the UK to reduce the cost of heating for older people on low incomes. The UK Government must also improve the take-up and adequacy of the payments they administer to older people. 

“The levels of poverty in later life are too high in Scotland, and with around 1.7 million older people now in poverty across the UK, today’s figures must be a call to action.” 

TRUSSELL commented: “It’s encouraging that child poverty is falling in Scotland. It shows the power of investing in social security.

“But it’s not acceptable that 1 in 5 children are locked in poverty. All parties must commit to decisive action to ensure every child has a decent start in life.”

Cara Hilton, Senior Policy and Public Affairs Manager at Trussell, said:  “Today, the Family Resources Survey has revealed a heartbreaking injustice; persistently high numbers of people across Scotland are trapped in the grip of severe hardship.  

“While the latest figures indicate that some people are getting back on their feet, the numbers of people facing hunger in our communities are still too high. As we find ourselves yet again facing uncertain times, we know that progress can be too easily undone. People just surviving could once again be pushed over the edge if the price of food and bills increases. 

“Food banks in our community provided more than 220,000 food parcels in Scotland in 2025 – that’s 64% more than in 2015. These new figures from the government confirm that 500,000 people are facing hunger across Scotland. This isn’t right.  

“With the Holyrood election just six weeks away, Trussell is calling on all political parties to commit to building a Scotland where everyone can afford the essentials and where every child has a decent start in life.

“This should include immediate investment to increase the Scottish Child Payment to £40 a week, increasing to £55 by the end of the next Holyrood session. We need the Scottish government to build firmer foundations for people on the lowest incomes so all of us have the support we need to thrive.”  

Latest poverty statistics published

Two poverty statistics publications were released by the Scottish Government yesterday. Poverty and income inequality in Scotland 2022-25 covers the period up to March 2025, presenting poverty rates for children, working-age adults and pensioners.

Methodological changes have been applied to the statistics in this report as the Department for Work and Pensions have linked the source data from the Family Resources Survey to administrative records on social security benefits.

As a result, there have been revisions to previously published poverty rates back to 2021/22, and further revisions are planned as part of on-going development work. Users should therefore note that caution is needed when interpreting the statistics to assess trends over time.

The most recent three-year averages for 2022-25 show that:

  • Around 17 per cent of Scotland’s population (940,000 people) were living in relative poverty after housing costs. This was 15 per cent (840,000 people) before housing costs. Poverty rates for Scotland’s population have been broadly stable for around a decade.
  • Children are more likely to be in relative poverty: 21 per cent of children are in relative poverty after housing costs, compared to 13 per cent of pensioners and 18 per cent of working-age adults. Children in relative poverty are more likely to be in a working household; 75% of children in relative poverty have at least one person working in the household while 25% have no-one in household working.
  • The median household income before housing costs was £707 per week and after housing costs was £636. Prior to 2021/22, median incomes had increased slowly but steadily since the recession in 2008/09.

Persistent Poverty in Scotland 2010-24 presents statistics on people who live in relative poverty for at least three out of the last four years. The latest figures show that around one in ten people in Scotland (11 per cent) were in persistent poverty, after housing costs, between 2020 and 2024. Persistent poverty rates were highest for children (17 per cent), and lower for working-age adults (10 per cent) and pensioners (9 per cent). 

Persistent poverty is an important measure because the longer someone is in poverty, the more it impacts on their health, well-being, and overall life chances. These impacts can affect an individual throughout their lifetime. 

Further information on the two publications is set out below:

This Poverty and Income Inequality in Scotland publication contains statistics on poverty, child poverty, poverty risks for various equality characteristics, household income and income inequality for Scotland. This report also includes statistics on household food security. The data comes from the Department for Work and Pensions’ Family Resources Survey (FRS), Households Below Average Income dataset. Comparable UK income and poverty figures are published on the same day by DWP.

Statistics from this report have been revised, back to 2021/22, due to a methodology change. The FRS is now linked to administrative data, which means the majority of FRS responses for benefit income and tax credits have been replaced with data from DWP’s administrative sources. Further years of linked estimates back to survey year 2018/19 will be published in summer 2026 in a follow up release. The absolute poverty measure has also been amended as a result of the data linkage; full details can be found in the report.

This publication has been designated as official statistics in development in line with the other devolved administrations in order to acknowledge the changes to the methodology and that there will be a period of flux as further methodological changes are implemented. Future changes are announced by DWP in their release strategy, which is updated periodically as plans develop. A statistical blog has been published on the Scottish Government website to inform users of developments.

Figures are presented in the main report are three-year averages of each estimate. Three-year estimates are better to identify trends over time. The four child poverty measures in the Child Poverty (Scotland) Act are based on single-year figures. These statistics are available in the reference tables and in the child poverty summary. The single-year estimates exhibit more year-on-year fluctuation compared to the three-year averages and should be interpreted with caution.

This Persistent Poverty in Scotland publication presents estimates of the proportion of people in Scotland who live in persistent poverty. The data comes from the Understanding Society Survey, and the latest statistics cover the period from 2020 to 2024. Statistics from this report are badged as official statistics. 

Poverty statistics are used by the Scottish Government and other organisations to monitor progress in tackling poverty and child poverty, and to analyse what drives poverty and what works for tackling poverty and income inequality.

Official statistics are produced in accordance with the Code of Practice for Statistics.

Key poverty measures:

Relative poverty: A person is in relative poverty if their current household income is less than 60% of the current UK median. Relative poverty statistics fall if income growth at the lower end of the income distribution is greater than overall income growth.

Absolute poverty: A person is in absolute poverty if their current household income is less than 60% of the UK median in a given reference year, adjusted for inflation. Absolute poverty statistics fall if low income households are seeing their incomes rise faster than inflation. Due to the structural break introduced by the data linkage the reference year for absolute poverty has been moved from 2010/11 to 2024/25. 

Combined low income and material deprivation identifies the proportion of children in households with incomes below 70% of the median UK income and going without certain basic essential goods and services.

Persistent poverty identifies the number of people in relative poverty for three or more out of four years. People who live in poverty for several years may be affected by it throughout their lifetime.

The poverty publications present poverty figures before and after housing costs. Before-housing-costs figures are a basic measure of household income from earnings and benefits. After-housing-costs figures subtract spending on rents, mortgage interest payments and other unavoidable housing costs from this basic income. In Scotland, poverty statistics focus mainly on poverty after housing costs.

Further information on income and poverty statistics within Scotland is available.

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Save on Easter childcare egg-spenses in Scotland with Tax-Free Childcare

  • Working families encouraged to cut the cost of Easter childcare by signing up to Tax-Free Childcare
  • Latest figures show 36,120 families in Scotland saved on their childcare bills in December 2025
  • More than £46 million in government cash helped with childcare costs for almost 660,000 children

More than 36,100 families in Scotland saved money on their childcare in December as HM Revenue and Customs (HMRC) urges families to sign up before booking their Easter holiday childcare.

Working families who sign up to Tax-Free Childcare can make yearly savings of £2,000 off their childcare costs for each of their children up to the age of 11 and £4,000 for disabled children up to the age of 16.

Visit GOV.UK to check eligibility and register for Tax-Free Childcare.

Myrtle Lloyd, HMRC’s Chief Customer Officer, said: “£2,000 a year off childcare bills can make a big difference to household expenses. There are plenty of childcare providers to choose from to suit your needs and your children’s interests – sign up today to make those savings for the Easter school holidays and for your plans for the rest of the year. Go to GOV.UK to find out more.” 

Once a Tax-Free Childcare account has been opened for each child, for every £8 deposited, the government tops it up by £2. A total of £46.6 million in government cash was added to accounts in December, the latest figures show, contributing to the cost of childcare for almost 660,000 children.

A family can save up to £500 every three months for each child (£1,000 every three months if the child is disabled) which can be used to pay for any approved childcare. 

Parents can choose from thousands of providers now accepting Tax-Free Childcare as payment including wraparound care or childminders for term time care, or holiday clubs and workshops during the school holidays. 

Once an account is open, parents can deposit money to use straight away or keep it in the account for whenever it’s needed. Any unused money in the account can be withdrawn at any time.   

Families could be eligible for Tax-Free Childcare if they:   

  • have a child or children aged 11 or under. They stop being eligible on 1 September after their 11th birthday. If their child has a disability, they receive up to £4,000 a year to help with higher childcare costs that are often involved, until 1 September after their 16th birthday   
  • the parent and their partner (if they have one) earn, or expect to earn, at least the National Minimum Wage or Living Wage for 16 hours a week, on average   
  • each earn no more than £100,000 per annum   
  • do not receive Universal Credit or childcare vouchers    

Tax-Free Childcare can be used alongside the free childcare hours, subject to eligibility. 

Funding boost for Outdoor Play across Scotland

Children and families across Scotland will soon benefit from expanded outdoor play  opportunities, as 41 organisations receive funding to develop local initiatives. 

Three Edinburgh projects are set to receive funding:

  • Bridgend Farmhouse £15,625.00
  • Smart Play Network £15,972.00
  • Wester Hailes Growing Communities £19,751.00

The Outdoor Community Play Fund, managed by Inspiring Scotland on behalf of the Scottish  Government, supports free, child‑led outdoor play in communities where it can have the  greatest impact.  

Outdoor play is essential for healthy childhoods, stronger families, and thriving communities.  Access to this funding ensures that children living in Scotland’s most deprived areas, as well  as those in rural and remote communities, can access safe, high-quality and inclusive play  opportunities. 

Minister for Children, Young People, and The Promise Natalie Don-Innes said: “We want Scotland to be the best place in the world to grow up. Playing outside is great for  children’s health and happiness. 

“For the first time, local grassroots groups in rural areas will receive funding to create  opportunities for children to play outside in rural parts of Scotland, and the fund will also  continue to support play charities to create opportunities for children in the most deprived  areas to play outside. 

“While the funding supports opportunities for outdoor play all-year-round, with the warmer  months approaching it’s a great time to find out what outdoor play is on near you. I’m really  pleased the Scottish Government can help make this happen.”  

Twenty-two Scottish charities working in the most deprived communities will receive funding  support to deliver free, child‑led outdoor play.

Outdoor play will be delivered using the Play  Ranger model, helping children build confidence, develop social skills, and enjoy nature in a  way that supports their wellbeing and development. 

A further 19 grassroots groups in rural and remote areas will receive funding to develop  sustainable outdoor play provision that reflects the needs, geography, and character of local  communities.

The aim of this funding is to help smaller community organisations overcome  barriers, build capacity, and commence delivery of outdoor play for children and families. 

OutLET: Play Resource, one of the organisations to receive funding, said: “We are delighted  to have received Outdoor Community Play funding this year.

“This valuable funding ensures  we can continue delivering our Wellwoods programme, providing inclusive, high-quality  outdoor play experiences for children and their caregivers.

“Families tell us these  opportunities are a lifeline – providing a welcoming space where they can support their  wellbeing, and feel confident enjoying their local woodlands and greenspaces for play,  connection and growth.”  

In addition to managing the fund, Inspiring Scotland plays a central role in strengthening the  sector by offering funded organisations a wide range of support to build capacity and share  best practice nationally.

Through hands-on guidance, practical tools, and strategic advice,  Inspiring Scotland helps enhance the quality and effectiveness of third sector delivery across the country.

Funded organisations also benefit from support to secure match funding,  increasing investment in communities experiencing high levels of deprivation as well as  those in rural and remote areas. 

Julia Abel, Director of Funds at Inspiring Scotland, said: “This welcomed investment recognises what the evidence has long shown: outdoor play is  essential for children’s wellbeing, development, and long-term outcomes.

“Inspiring Scotland  is proud to continue to collaborate with community organisations nationwide to create high quality, inclusive outdoor play opportunities that build resilience, strengthen families, and  improve life chances.”  

Funding will support the delivery of outdoor play opportunities and contribute directly to the  ambitions set out in the Scottish Government’s Play: Vision Statement and Action Plan.

By  investing in locally‑led outdoor play, the fund aims to strengthen community resilience,  support parents and families, improve wellbeing, and enable more children to enjoy  everyday play in nature.

Outdoor Community Play Awards by LADownload

North Edinburgh Community Festival launch event this Saturday

You’re invited to the Festival Launch this Saturday 28 March, 12–2pm at the West Pilton Neighbourhood Centre!!

The young people in our Festival Futures programme have been hard at work organising the North Edinburgh Community Festival launch.

On the day, they’ll be running and managing a mini‑festival packed with community stalls, sports activities, a games hub, live music and great food.

We’d love to see you there. Free entry, and everyone is welcome!

Financial support for care leavers

One-off payment to reduce financial barriers

A one-off payment of £2,000 will help every young person leaving care or continuing care from next month as they move towards adulthood.

The payment will benefit around 1,300 young people who leave care every year in Scotland. It was co-designed with input from young people with care experience to help support them as they move on from care and into adulthood and independent living, with some suggesting during consultation that it could help them with driving lessons or a new laptop to assist with studies.

The Care Leaver Payment forms part of the Scottish Government’s work to Keep ‘the Promise’ to Scotland’s care experienced young people by 2030.

The Scottish Government is fully funding the payment, and has worked in partnership with COSLA to ensure it will be delivered automatically to young people as they leave care by local authorities.

Natalie Don-Innes, Minister for The Promise, met young people with care experience who stand to receive the payment at Falkirk Champs, a group led by care experienced young people working to drive positive change for their peers.

https://twitter.com/i/status/2036492977694982636

Ms Don-Innes said: “We know that care experienced people do not necessarily have the same informal support network that other young people have during transition points in their lives, and how crucial support during their transition to adulthood can be.

“Through close-working with young people we have designed a payment that will help young people leaving care with additional financial security during this important period.

“This is yet another strand of our work to keep the Promise, alongside wider work including the transformative supports now underpinned by the Children (Care, Care Experience and Services Planning) Bill recently passed by Parliament.”

Joseph, 13, is a care-experienced champion at Falkirk Champs who lives in kinship care with his family. He will receive the payment when he leaves care. Joseph said:

“I think the Care Leaver’s Payment is good, and I will probably use it towards driving lessons or to give me a chance to travel. I would also like to be a chef, and it could help me buy tools and equipment that would help me in my career.”

Sarah Stow, Champions Board Coordinator at Falkirk Champs, said: “The Care leavers payment is one of the many small but vital things that need to happen to help Scotland keep its promise to the Care Community.

“These young people are ours and we need to invest in their futures – I think about this payment as the nest egg a grandparent or parent might save for their loved one.

“A wee step up for our children at a time when they are ready to move forward.”

Supporting parents and carers to work

Thousands of families to gain new opportunities to learn, earn and thrive

As a result of £21 million of new, targeted investment in colleges and skills, families at risk of poverty will receive additional support to train, to help them enter stable, well-paid work or progress in their career.

The Tackling Child Poverty Delivery Plan includes £9 million for a Raising Income through Skills and Education (RISE) Fund, which will give parents and carers practical help to build new skills – offering training they can fit around family life, along with essential support with childcare, travel, and study costs.

A £2 million Training Access Fund will support working adult learners most at risk of poverty to access skills training, to give them the chance to earn more and build a stable career.

A new £10 million Flexible Workforce Development Fund will aim to incentivise businesses to offer training opportunities to parents earning low incomes in a way that meets employer needs while helping working parents and carers increase their earning potential and progress in their careers.

Further Education Minister Ben Macpherson said: “We are committed to making sure that education and training works for everyone, especially those who need it most, as part of our wider efforts to eradicate poverty in Scotland.

“Every person deserves opportunities to build a better future for themselves and their household. This £21 million package of targeted investment in skills will help remove barriers to training, such as childcare and transport costs, which can too often stand between parents and the skills that they need to get on in work.”

Gavin Donoghue, Chief Executive of Colleges Scotland, said: “Colleges are strong community anchors across the country, and the funding pledged kick starts a range of ways that colleges can accelerate and expand programmes that support people to leave poverty.

“The investment into more anti-poverty programmes is welcome recognition of the huge part that colleges play in making people’s lives better.

“Colleges are an opportunity that works, serving learners from some of Scotland’s most deprived communities and are a driving force for social good in every part of the country.”

Jacqui Brasted, Scottish Funding Council Director of Access, Learning and Outcomes, said: “Every child should have the opportunity to flourish. Scotland’s colleges can play a vital role in transforming lives by providing a lasting route out of poverty.

“They offer access to the skills and education needed to support families enter, remain and progress in work. We are delighted to be working with Colleges Scotland to ensure that the welcome funding provided by the Scottish Government is targeted where it is needed most.”

Improving maternity services

New maternity standards to improve consistency and quality of care

Clear information about the standards women and their families can expect during their maternity care has been published by Healthcare Improvement Scotland. 

The standards set out that patients should receive safe and compassionate care throughout pregnancy, birth and the postnatal period, regardless of where they live or their individual circumstances, and that care should be responsive to each woman’s individual needs. 

The standards cover all aspects of maternity care, from antenatal appointments through to postnatal support, emergency care, mental health and wellbeing, and bereavement care. They apply across all settings, including hospitals, community services, midwifery units, and home births, and support NHS boards to actively work to reduce health inequalities and improve outcomes for women and their babies.

Once implemented, Healthcare Improvement Scotland will use the standards to drive this improvement, informing inspection and assurance activities across NHS boards.

Public Health and Women’s Health Minister Jenni Minto said: “The safety of women and babies is paramount.

“We commissioned Healthcare Improvement Scotland to develop the Maternity Care Standards, and I am grateful for their work to improve the quality and consistency of maternity care for women, babies, and families across Scotland. 

“Every woman deserves to feel safe, supported and listened to during pregnancy and beyond. These standards recognise that some women face additional barriers to getting the care they need and set out a clear commitment to making sure maternity services work equally well for everyone — whatever their background or circumstances.”

Melissa Dowdeswell, Director of Nursing and Integrated Care, Healthcare Improvement Scotland, said: “We are pleased to have published maternity care standards that set clear expectations for how maternity care should be delivered in Scotland. 

“The standards aim to promote consistency and improve the quality of maternity services across the country. They set out a blueprint for what good maternity care looks like and detail the levels of high-quality care and support that all women should expect to receive before, during and after birth. 

“During the development of the standards, we spoke to women from many different backgrounds, who shared their experiences of being pregnant and giving birth in Scotland. Their voices were central to the creation of the standards.

“We heard that women need to feel confident that a high-level of safe, effective and person-centred care will be consistently delivered in all maternity units across Scotland regardless of individual circumstances or needs.

“The development of these standards is a commitment to making sure this happens.”

The Poverty Alliance: Tacking the stigma of poverty

How can we reduce the prejudice and judgement that’s too-often placed on people on low incomes?

Our research team worked with SPIRU at Glasgow Caledonian University and the Wales Centre for Public Policy | Canolfan Polisi Cyhoeddus Cymru to see what the evidence says.

https://wcpp.org.uk/…/Policy-brief-What-works-to-reduce…

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Families urged not to miss out on financial support this National Single Parents Day

Support worth up to £26,000 by a child’s 16th birthday

One parent families are being urged to check if they are eligible for social security support this National Single Parents Day (21 March 2026).

Lone parent families make up 24% of all families in Scotland with 87% headed by women. As one of the household types most vulnerable to financial pressures, they are disproportionately affected by the cost-of-living crisis, often cutting back on essentials. Research shows 70% have no or low savings and are more likely to be in debt or arrears.

Social Security Scotland’s package of support for families – including Scottish Child Payment, Best Start Grant and Best Start Foods, could make a difference to household budgets. Updated calculations for 2026/27 show they could be worth £11,000 by the time an eligible child turns six, and around £26,000 by the time a child turns 16. This compares to less than £2,000 for families in England and Wales, where support ends when an eligible child turns four.

Social Justice Secretary Shirley-Anne Somerville is urging all parents and carers — including single parents — to find out if they are eligible.

Ms Somerville said: “We know that families are struggling to make ends meet and National Single Parents Day is a timely reminder that lone parent families are particularly vulnerable, but help is available.

“The Scottish Government is providing families right across Scotland with the best cost-of-living support package in the UK. This financial support can boost household incomes and help families pay for everyday essentials such as nutritious food and clothes, helping to ensure a child’s circumstances doesn’t stop them getting the best start in life.”

Satwat Rehman, Chief Executive of One Parent Families Scotland, added: “Too many single parents are still facing the daily challenge of making ends meet. With four in ten children in single parent families living in poverty, financial support such as the Scottish Child Payment and Best Start Grants can make a real difference.

“These payments provide vital help directly to families who need it most, easing the pressure of rising living costs and helping ensure children have the essentials they need to thrive. One Parent Families Scotland is proud to continue working alongside Social Security Scotland to support single parents understand and access the support they are entitled to.”

Michelle Goldie, a single mum of three from Edinburgh said: “As a single parent, Scottish Child Payment has been a huge help to me. I have three young daughters, and the extra money allows us to do activities together and enables the girls to attend clubs.

“I feel that there is a stigma around being a single parent and around asking for help which is a shame as it may put people off from applying. I encourage all parents, including single parents, to check if they are eligible for support and get the help they are entitled to. It may make all the difference.”

National Single Parents Day is celebrated annually on 21 March to recognise the dedication of single parents and highlight available support.

Aldi is looking for parents in Edinburgh and the Lothians to join new panel

UP TO £400 IN SHOPPING VOUCHERS AND FREE PRODUCTS UP FOR GRABS

Aldi has announced it is on the lookout for parents in Edinburgh and the Lothians to join its new Aldi Parent Panel – offering families the chance to bag up to £400 in shopping vouchers and free products, in return for their valuable input into future family focused products and initiatives. 

Aldi, who was recently named as Supermarket of the Year at the 2026 Loved By Parents Awards, is inviting parents of children ranging from babies through to teenagers to apply, with successful applicants reflecting the diversity of family life across the UK. 

Those selected will be asked to take part in short surveys and product reviews at key points throughout the year, helping to inform Aldi’s family-focused initiatives and wider customer experience. In return, parents will receive £100 in Aldi vouchers every time they complete a survey, alongside free Mamia products and selected Specialbuys. 

In total, 10 parents from across the UK will be selected to take part in the panel. 

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Families rely on Aldi every day, and it’s important that we continue to listen to what really matters to them. The Aldi Parent Panel gives parents from across the UK the opportunity to play a role in shaping how we support families – from the products we offer to the experience we provide in-store and beyond. 

“We want the panel to reflect families of all shapes, sizes and experiences, so we can continue delivering the quality and value Aldi is known for.” 

Parents who would like to apply to join the Aldi Parent Panel are invited to submit either a short written application (up to 200 words) or a short video explaining why they would like to take part.

Applications should be sent to aldiparentpanel@aldi.co.uk by Wednesday 15th April 2026. 

For more information, please visit: https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldi-parent-panel-the-panel/  

The launch of the Aldi Parent Panel follows the return of the Mamia New Parent Fund for 2026, which will see Aldi will give away £100 vouchers every week for 12 months – totalling £5,200 – to help parents cover the cost of essentials including nappies, wipes, baby food pouches and toiletries.