Tag: Community Alcohol Partnerships

It’ll Cost You! campaign to relaunch this summer

A campaign to deter adults buying alcohol for children aims to build on its success when it is relaunched this summer.

The ‘It’ll Cost You’ initiative has run nationally across Scotland for the last two years and will continue in 2024. Evaluations of the previous campaigns have shown a steady increase in awareness about the implications of supplying alcohol to minors, but it remains a serious issue with 18 detections being made during the course of the 2023 campaign.

It is an offence in Scotland for an adult to buy or attempt to buy alcohol for someone who is under the age of 18. This is known as proxy purchase and can result in a fine, imprisonment or both.

The ‘It’ll Cost You!’ campaign is a collaboration between Police Scotland, the Scottish Alcohol Industry Partnership and Community Alcohol Partnerships and aims to raise awareness of the damaging effects and criminal nature of buying alcohol for under 18s.

This year’s campaign will run from 1 July to 12 August across Scotland.

Superintendent Joanne McEwan, Police Scotland, said: “This campaign showcases the benefits of key partners working together to inform the public of dangers associated with underage drinking, as well as the criminal consequences for supplying those under 18 with alcohol.”

Luke McGarty, Chair of the SAIP Campaigns Group and Head of Policy and Public Affairs, Scottish Grocers Federation, said: “Proxy purchasing is not an easy crime to detect.

“Retailers are essentially the first line of defence and reducing underage drinking and anti-social behaviour linked to alcohol is one we support and ties in with SGF’s position of promoting responsible community retailing.

“We look forward to continuing to work with our partners on the campaign again this year.”

Grahame Clarke, Community Alcohol Partnership Coordinator said: “The campaign gives us an opportunity to carry the ‘It’ll Cost You’ resources and messaging in local communities, highlighting the dangers of buying alcohol for young people.

“We look forward to working with Police Scotland and the Police Scotland Youth Volunteers to make sure that this messaging is carried through all our engagement activity this summer.”

Siobhian Brown MSP, Minister for Victims and Community Safety, said: “I welcome the return of a campaign that successfully illustrates the value of strong collaboration and regular engagement between partners, which help to deliver shared aims to help reduce underage drinking and anti-social behaviour in our communities.”

New Funding Announced to Tackle Underage Drinking in Scotland

The Scotch Whisky Association (SWA) has announced a new partnership with Community Alcohol Partnerships (CAP), in a targeted initiative aimed at tackling underage drinking in key areas across Scotland. The SWA will provide £300,000 of funding over the next three years, funded via its Scotch Whisky Action Fund.

Community Alcohol Partnerships are tailored to address local requirements, with a focus on three key pillars of activity to support an overall reduction in alcohol harm. These include the provision of positive activity for children and young people; creating retail signage and conducting training to prevent underage sales and proxy purchase; and providing alcohol education in schools and for parents.

This new SWA funding will help establish CAPs in areas of high harm that have been identified throughout Scotland. The results of future work in these areas will be regularly monitored, evaluated, and reported on.

CAP has a robust evaluation framework and proven track record with consistent evidence of significant impact. To date, more than 250 CAPs have been established across the UK. Evaluation shows that they achieved an average of 62% reduction in regular drinking among 13-16 year olds; a 42% reduction in youth alcohol-related anti-social behaviour; and 77% of reductions in proxy purchases.

Mark Kent, Chief Executive of the SWA said: “The Scotch Whisky industry is committed to promoting safe, responsible consumption of alcohol, and tackling underage drinking.

“Our new partnership with Community Alcohol Partnerships will help to support delivery of this targeted intervention, marking an important and valuable development in the industry’s wider commitment to tackling alcohol harm.

“Our work with CAP will ensure that the funding provided by the industry is directed in the best and most effective way to address underage drinking in Scotland. We look forward to collaborating with the team at CAP and seeing the results of our new partnership.”

Derek Lewis, Chair of Community Alcohol Partnerships said: “Although alcohol consumption by children has declined for many years, more recent data has shown an increase and Scotland still has one of the highest rates of alcohol harm among children and young people internationally.

“The existing Scottish CAPs have already demonstrated real success in reducing these harms by helping local communities introduce action plans tailored to their own needs.

“We aim to accelerate the establishment of CAPs in other high harm areas of Scotland and so help our children grow up with well-informed and responsible attitudes to alcohol. We welcome the support and financial commitment of the SWA and its members as we pursue this ambition.”

Successful campaign to reduce street drinking and disorder to continue

A successful campaign to reduce street drinking and disorder will be rolled out to more towns and cities across Scotland.

The “It’ll Cost You” campaign to deter adults buying alcohol for minors was developed by the Scottish Alcohol Industry Partnership (SAIP), Police Scotland and Community Alcohol Partnerships. It ran throughout the summer of 2022 and was the first time the campaign had been delivered nationally.

The campaign was a mix of social and traditional media and direct consumer engagement in targeted areas across Scotland.

Asking an adult to buy alcohol for under 18s is one of the most common tactics used by young people to access alcohol. The Licensing (Scotland) Act 2005 states that it is an offence for a person to “act as an agent for a child in purchasing or attempting to purchase alcohol”. This is also known as proxy purchase.

An evaluation of the summer 2022 campaign showed it was an effective way to communicate the consequences of buying alcohol for minors and demonstrated the benefits of partnership working between retailers and Police Scotland.

Community Alcohol Partnerships will also utilise the campaign in areas where it operates in Scotland to help reduce alcohol harm among children and young people.

Superintendent Hilary Sloan, Police Scotland, said: “We welcome the evaluation report into last summer’s It’ll Cost You proxy purchasing campaign.

“Protecting vulnerable people is one of our top priorities and this includes protecting young people from the associated risks of alcohol. We know that vulnerability increases when alcohol is a factor and this vulnerability is heightened in young people.

“This campaign showcases the benefits of key partners working together and utilising each other’s resources to inform the public of dangers associated with underage drinking, as well as the criminal consequences for supplying those under 18 with alcohol. Proxy purchasing is an offence, which can result in a fine, a prison sentence, or both. Please do not risk it.

“I look forward to continued working with our partners to build on the campaign’s success in 2023”

Luke McGarty, Chair of the SAIP Campaigns Group and Head of Policy and Public Affairs, Scottish Grocers Federation said: “We welcome the publication of the evaluation report and the key learnings from delivering the “It’ll Cost You” campaign nationally for the first time.

“Reducing underage drinking and anti-social behaviour linked to alcohol is one we support and ties in with SGF’s position of promoting responsible community retailing. We will continue to work with the campaign going forward.”

Graham Clarke, Community Alcohol Partnership Advisor for Scotland, said: “Community Alcohol Partnerships (CAP) was delighted to be a partner in the “It’ll Cost You” campaign and to support activity in each of our CAP areas. 

“The campaign gave CAP an opportunity to carry the “It’ll Cost You” resources and messaging in local communities, highlighting the dangers of buying alcohol for young people.  We worked closely with Police Scotland and the Police Scotland Youth Volunteers to make sure that this messaging was carried through all our engagement activity and look forward to supporting the campaign again in 2023.”

Community Safety Minister Elena Whitham MSP said: “The Scottish Government welcomed the publication of the evaluation report. We remain committed to protecting young persons and children from harm.

“Underage drinking can cause short and long-term harm to health and put young persons in dangerous situations when drunk. Purchasing alcohol for someone under 18 is a criminal offence, and we were pleased to support collective efforts to help reduce the attempted purchase of alcohol for those underage.

“The 2022 National campaign illustrated the value of strong collaboration and regular engagement between partners, which helped to deliver shared aims to help reduce underage drinking and anti-social behaviour as a key step to help keep communities safe.”

A copy of the Evaluation report can be found here.

Community Alcohol Partnership launched in North Edinburgh

North Edinburgh has a new Community Alcohol Partnership (CAP) based at Drylaw covering the Forth and Inverleith wards. The CAP was launched at Spartans Community Football Academy yesterday, and over the coming weeks more community groups and youth organisations will have the opportunity to help develop and contribute to a local Action Plan. Continue reading Community Alcohol Partnership launched in North Edinburgh