The summer holidays just got a whole lot better as St James Quarter announces the upcoming opening of iconic toy store, Hamleys, in the coming weeks.
Transforming into a magical land for kids, the new store will feature everything from its instantly recognisable collection of Hamley bears, to speed racing car toys, as well as flying drones and giant floating bubbles.
Known as ‘The Finest Toy Shop in the World’, Hamleys will join the 1.7 million sq ft shopping district occupying over 2,475 sq ft within the Galleria and will create 10 new job opportunities in the capital.
Hamleys, who have been a household name for over 260 years, is dedicated to ‘bringing toys to life’ for children and families by enthusiastically encouraging fun and play within their store and offering engaging experiences through their expert toy demonstrators.
Nick Peel, Managing Director at St James Quarter said: “It’s really exciting to be welcoming another iconic brand to the St James Quarter family. We want to ensure that every visit to The Quarter is a delightful and memorable experience for the entire family and we really think that between the new Hamleys, and the already opened LEGO store, parents and children have lots to enjoy.
“Hamleys is so much more than just a toy shop, the brand focuses on bringing their games and toys to life adding an exciting experiential element to any shopping trip. Guests can celebrate birthdays and special occasions in style, and we are of course already eagerly anticipating what the festive season will bring with Hamleys!”
Mr. Sumeet Yadav, Chief Executive Officer – Global Retail Business, Reliance Brands Limited added:“We are delighted to open soon at St James Quarter. Every year more than 10 million families visit us across the world for a unique Hamleys experience where we bring to life many Worlds of Play.
“Every visit to Hamleys is a reward in itself, the toy purchase is a bonus for the child. I am sure children will build lasting memories of fun and joy while adults will relive memories of their childhood at Hamleys in Edinburgh.”
This latest signing at St James Quarter, which recently opened the first phase of its retail, dining and leisure elements in June this year, underscores the Scottish capital’s global appeal and further bolsters the St James Quarter leisure offer.
A game-changing mixed-use development being delivered by Nuveen Real Estate, St James Quarter completes the distinctive offer of Edinburgh with over 80 new brands, an enticing mix of restaurants and bars, and will add a W Edinburgh hotel, a boutique Everyman Cinema, a Roomzzz Aparthotel, 152 New Eidyn residential apartments, and an unrivalled guest experience providing customers with an enviable events programme in a range of new and attractive public spaces.
Complementing an unrivalled shopping offer, which includes a host of brands including & Other Stories, Mango, Zara, Bershka, Pull & Bear, Stradivarius, Russell & Bromley, Miele, Next, H&M, JD Sports, John Lewis, and many more, St James Quarter is a premier food and drink destination.
Providing a truly diverse offer – from fast food, fresh food, to family and restaurant dining including Bonnie & Wild’ new concept food hall to the development. The offer will be available over a number of locations throughout St James Quarter, each with its own unique look and feel.
Free to attend programme online and at St. John’s Church, Princes Street from 6th – 30th August
Edinburgh’s social justice and human rights festival is coming of age this summer with its biggest event yet.
Among the headline offerings are a poignant new choral work, No Alleluias: A Requiem for 2020, specially commissioned to celebrate the festival’s 21st birthday and an online appearance by former Children’s Laureate Michael Rosen (below) who spent several weeks in intensive care after contracting Covid-19.
Both reflect on the extraordinary experiences faced during the past year and Rosen – “not dead yet,” he says – considers how we can emerge from the pandemic with a more equal future.
Originally established as the Festival of Spirituality and Peace, Just Festival celebrates humanity in all its differences and encourages the exploration of new perspectives in the hope of reducing religious, political and social intolerance.
Festival director Helen Trew says: “The last year has shattered many illusions and laid bare the inequality at the heart of our society. So, as we come of age, it is time to put our shoulder to the wheel of a better, fairer, inclusive future for us all.”
Running from 6th – 30th August, the festival features a range of innovative events and art installations presented, through a blend of digital discussion and performance plus live audience event, in St John’s Church and the surrounding area.
The No Alleluias requiem, a mix of live and virtual choir, was inspired by preacher and theologian Rev Dr Karen George Thompson and describes her experience of last Easter Sunday.
Having lost her father to Covid and been infected with the virus herself, she also saw her community suffer and found the uplifting Easter message replaced with melancholy.
The resulting choral work, composed by Anthony Hammond with lyrics by Robert Rae, is an extraordinarily moving piece and will help close this year’s festival.
The programme also includes:
a live installation of Peace Cranes when 140,000 origami birds will be positioned throughout St John’s Church as symbols of hope for inter-generational justice and a call for a solution to the nuclear and climate emergencies;
Photography under Siege, an exhibition of photographer Mahmoud al Khurd’s images of life in Gaza today and an evening of music and conversation with Northern Irish peace activist Tommy Sands.
And the Cabaret of Dangerous ideas returns this year, looking at issues including children’s access to nature and outdoor play, debating whether we need to-re-wild youngsters.
With the exception of the No Alleluias performance, all events are free to attend, although a donation is suggested to support the festival whose main sponsors this year are Elephants in Action, a part of ELE Global, with support from EventScotland, Scotland’s Events Recovery Fund and the Culture & Business Fund Scotland, managed by Arts & Business Scotland.
Helen Foord, CEO and founder of ELE Global comments: “The team is delighted to be supporting Just Festival again, helping to celebrate 21 fantastic years.
“And we’re proud to be associated with an event whose values of tolerance and encouraging new ways of looking at the world are ever more important in these challenging times.”
Paul Bush OBE, Director of Events, said: “The Just Festival is a timely event that I am sure will spark engaging debate while offering a welcome return to in-person experiences for audiences alongside its impressive virtual programme and I am delighted that EventScotland has been able to support it through Scotland’s Events Recovery Fund.”
Edinburgh’s St James Quarter is extending its enviable line for visitors once again, as it announces a further four new openings taking place this month.
French fashion retailer, The Kooples, and global skin care brand, Aesop, are both joining the 1.7 million sq ft city centre development at the end of the month.
And that’s not all, local independent Maki & Ramen and Bonnie & Wild both opened their doors earlier this week, adding some firm foodie favourites to the already mouth-watering line up of eateries within The Quarter – ensuring there is something for everyone to enjoy morning, noon and night.
Bonnie & Wild (above) is Scotland’s largest single food and drink site that offers a variety of locally sourced produce, served by some of Scotland’s best restaurants and award-winning chefs.
Whilst Maki & Ramen which offers authentic Japanese dishes, served with a side of Instagrammable interiors, including a large Cherry Blossom tree in the centre of the restaurant, and a brand-new cocktail menu exclusive to St James Quarter customers.
The Kooples, known for their rock-chic and contemporary apparel, will open on 23rd July, followed by Aesop, which will open its second Edinburgh store on 30th July.
Nick Peel, Managing Director at St James Quarter, said: “We’re delighted to be announcing a further four retailers who are opening their doors this month, two of which are allowing us to extend our already incredible food and beverage offering within the Quarter.
“Our goal is to provide visitors with an enjoyable and memorable experience with something new to see, do, and experience every time they come back to The Quarter.
“Bonnie & Wild, Maki & Ramen, The Kooples and Aesop are four incredible brands that each have something different and unique to offer, and I look forward to seeing them thrive over the coming months.”
Edinburgh International Film Festival is delighted to announce that the 74th edition of the Edinburgh International Film Festival will host a unique screening of the eagerly awaited film adaptation of the award-winning hit musical Everybody’s Talking About Jamie.
The film will have its Special Preview screening at the Festival Theatre – a ‘coming home’ of sorts – where the stage musical was the last show to play before the March 2020 lockdown.
On Friday 20 August, the EIFF screening which will be accessed by the public using an EIFF first ‘Pay-What-You-Can’ model will be preceded by a unique and inclusive outdoor celebration event in St Andrew Square Edinburgh’s Talking About Jamie.
EIFF is also delighted to reveal that Jamie Campbell and his mother Margaret, the subjects of the original documentary that inspired the musical will be attending the screening and festivities.
Inspired by true events, Everybody’s Talking About Jamie is the film adaptation of the award-winning hit musical from London’s West End, about Jamie New (newcomer Max Harwood), a teenager in a blue-collar English town with a dream of life on stage.
While his classmates plan their livelihoods after graduation, Jamie contemplates revealing his secret career ambition as a fierce and proud drag queen. His best friend Pritti (Lauren Patel) and his loving mom (Sarah Lancashire) shower him with endless support while local drag legend Miss Loco Chanelle (Richard E. Grant) mentors him toward his debut stage performance.
But it’s not all rainbows for Jamie as his unsupportive dad (Ralph Ineson), an uninspired career advisor (Sharon Horgan), and some ignorant school kids attempt to rain on his sensational aspirations. In rousing and colourful musical numbers, Jamie and his community inspire one another to be more accepting, and to see the value in facing adversity stepping out of the darkness into the spotlight.
In true Jamie style Edinburgh International Film Festival is inviting everybody to an event to celebrate being themself atSt Andrew Square, Edinburgh’s Talking About Jamie.
The evening will kick off with drag queen entertainment and cocktails. Those dressed to impress will be in with a chance of prizes for the best outfits.
Tickets are free to Edinburgh’s Talking About Jamie and must be booked in addition to tickets to the Special Preview screening at Festival Theatre.
The iconic Edinburgh square will also be home to EIFF’s Film Fest in the City, a series of free outdoor screenings delivered in partnership with Essential Edinburgh.
Everybody’s Talking About Jamie stars newcomer Max Harwood, Sarah Lancashire, Lauren Patel, Shobna Gulati, Ralph Ineson, Adeel Akhtar, Samuel Bottomley, with Sharon Horgan and Richard E. Grant.
The stage production’s director, Jonathan Butterell, makes his feature-film debut as director, with screenplay and lyrics by Tom MacRae, songs by Dan Gillespie Sells and a score composed by Sells and Anne Dudley. Mark Herbert, p.g.a., Peter Carlton, p.g.a., and Arnon Milchan are producing, with Yariv Milchan, Michael Schaefer, Natalie Lehmann, Daniel Battsek, Ollie Madden, Peter Balm, Niall Shamma and Jes Wilkins serving as executive producers.
The film features hit songs from the stage show including ‘And You Don’t Even Know It’, ‘The Wall In My Head’ and ‘Everybody’s Talking About Jamie’ as well as an exclusive new song ‘This Was Me’, performed by Holly Johnson, lead singer of Frankie Goes to Hollywood.
The original musical Everybody’s Talking About Jamie has quickly become one the most beloved musicals of recent years.
Premiering at the Crucible Theatre in Sheffield, before transferring to London’s Apollo Theatre, the production was an overnight success amongst audiences and critics, receiving rave reviews and garnering five Olivier Award nominations.
The show was also honoured at the UK Theatre Awards with Best Musical Production, with its star John McCrea named Best Musical Performer.
The stage show joyfully reopened its doors in May 2021 in London’s Apollo Theatre – the first musical in the West End to do so, before the UK tour recommences in September 2021 visiting 24 UK cities including Edinburgh’s Festival Theatre again from Tuesday 29 March to Saturday 2 April 2022.
Jonathan Butterell, Director of Everybody’s Talking About Jamie said:“I am thrilled to be presenting Everybody’s Talking About Jamie at the Edinburgh International Film Festival as a Special Preview, a city that early spring last year, just before the national lockdown, embraced the stage musical so enthusiastically!
“I am also delighted to hear about the plans for Edinburgh’s Talking About Jamie celebrations and cannot wait to see Edinburgh putting its best frock on and get singing!”
Nick Varley, Lead Guest Programmer of Edinburgh International Film Festival added: “Has Sheffield ever looked so glamourous? Everyone’s Talking About Jamie has all the ingredients of a classic feel good musical, proving that being yourself and following your dream always triumphs over adversity.
“After a year of lockdowns we all need a reason to have fun and Jamie provides it in spades. We are delighted to present it as our Special Preview screening.”
Everybody’s Talking About Jamie will be exclusively released on Prime Video on 17th September 2021.
Here’s the latest Capital Cops column from Chief Inspector Sam Ainslie, Local Area Commander for South East Edinburgh:
The city centre and South East of Edinburgh is a diverse locality, incorporating homes, businesses and a large number of leisure facilities and visitor attractions, ranging from easily accessible green spaces to the vast majority of the city’s night-time economy.
Local Edinburgh residents welcome the responsible use of our fantastic green spaces and amenities. However, disappointingly, these areas can experience incidences of antisocial behaviour and even disorder, particularly during periods of good weather, where excessive drinking has been a contributory factor.
You may be aware of some issues within the Meadows area during the Easter weekend, and I raise it here, for a number of reasons.
First to provide reassurance, that it was obvious that a small group of individuals attended with the express purpose of causing disorder.
Second, being acutely aware of the negative impact on local communities, South East Community Improvement Partnership developed a comprehensive action plan, calling on expertise and resource from across a range of Police, voluntary organisations, and City of Edinburgh Council functions.
This multi-agency response was then utilised successfully over a number of subsequent weekends.
Third, I wish to highlight the success of our dedicated investigation team, formed to specifically target those responsible for the pockets of disorder that weekend, and I am delighted to report that 14 of 17 key individual have been traced, arrested and reported to the Procurator Fiscal and suffice to say efforts will continue to hold the remainder to account.
Please continue to use these spaces respectfully.
While Edinburgh is a safe city, we are never complacent in respect of violence or anti-social behaviour in any of its forms, and as the night-time economy gradually returns, officers are once again providing a high visibility policing presence within the city centre during weekend periods, providing reassurance to our local communities, preventing issues and robustly dealing with incidents, should they occur.
Keeping with prevention, we have started to see a rise in thefts from vehicles, homes, sheds and businesses, and as a recurring theme, these are often opportunistic in nature, with thieves capitalising on a door or window being left unlocked.
Items of choice include, purses, handbags, laptops and bikes. Police Scotland’s website www.scotland.police.uk provides lots of great security advice, so please give it a visit.
Road safety matters remain an area of focus, and with Police Scotland’s Summer Drink/ Drug Drive Campaign having started on Monday – please follow us on our social media channels for information and updates.
I want to thank you for your ongoing support and ask that you continue to contact us to report suspected criminality and relevant concerns.
Information can also be passed to local officers, 101 or anonymously via Crimestoppers on 0800 555 111, and as ever, we will continue to post policing updates via @EdinPolSE Twitter account.
If you haven’t already done so, please follow us to receive regular information on what’s happening in your local area.
Chief Inspector Sam Ainslie is Local Area Commander, South East Edinburgh
The former Royal High School has been put on the open market by the City of Edinburgh Council for interested parties to submit development proposals in return for a long lease of the building.
The Council’s Finance and Resources Committee agreed in January in a private session that the historic and iconic building on Calton Hill would be remarketed, signifying the start of a new chapter for the site which lies at the heart of Edinburgh’s original World Heritage Site.
Any proposals need to ensure a sustainable long term future for the Royal High School, be of the highest architectural quality and take into account the conclusions drawn by the Scottish Ministers following the public inquiry.
Councillor Rob Munn, Convener of the Finance and Resources Committee, said:“This an important step forward for the future of this iconic site and means we can identify the best value option for the city and our residents in the future.
“We know there are a number of interested parties and having it back on the market allows them to submit any development proposals.”
Councillor Joan Griffiths, Vice Convener of the Finance and Resources Committee, added: “There was unanimous agreement earlier in the year to remarket the old Royal High School and I look forward to seeing the options presented to us at a future committee which could occupy this very important building, so prominent in our World Heritage site.“
The 33rd Edinburgh Science Festival is underway, presenting over 200 digital and in-person events for sci-curious minds of all ages with the theme of One World: Science Connects Us and Cirrus Logic as its Headline Sponsor.
Programming for the Planet as Scotland prepares for COP26, celebrating women in STEM and the fight against the global pandemic are this year’s main topics but as always there’s science of all sorts for all ages.
The Festival is very pleased to be back in the live game (alongside an extensive online programme) and able to present a variety of in-person exhibitions, installations and trails, using Edinburgh as a science playground, allowing audiences to safely get their science fix this summer and delivering plenty of fun family activities to kick-start the summer holidays.
Some of the 2021 in-person family highlights include:
Oscillation in Light & Sound sponsored by CityFibre takes over Edinburgh’s iconic St Andrew Square as it invites audiences of all ages to play with giant crystal blocks that come alive through movement, creating a unique light and sound show.
Pale Blue Dot exhibition at the National Museum of Scotland, celebrating all things marine and Scotland’s Year of Coasts and Waters 20/21. This multi-sensory exploration takes audiences through every layer of the ocean, exploring the vastness, majesty and mystery of our seas. From curious species to amazing ecosystems, oceans bounties and intriguing research, the exhibition sheds light on the marine landscape that is so special and how we can protect one of the most precious habitats on Earth.
For those keen to venture out of Edinburgh, the Festival’s closing weekend will see the European Stone Stacking Championships returning to the beautiful Dunbar beach for the fourth time. Filled with competitions and demonstrations – and offering a chance to see stone stacking professionals in action! – the weekend is a perfect opportunity to connect to nature for people of all ages.
Back in Edinburgh city centre, audiences can take part in a wide range of walks, tours and trails.
Walking Through the Covid-19 Vaccine is a family-friendly treasure trail offering a unique insight into the science behind the vaccines and answers to some of the most common questions.
Focused on mental health, My Depression – Your Depression. Same Name, Different Story showcases stories from adults and young people, their relatives and researchers, all with a lived experience of depression. Each story is so different yet it is given the same name. Taking the form of a walking trail around George Square and the Meadows, the project encourages more openness about mental health and highlights the benefits of walking and greenspaces.
Celebrating Scotland’s Year of Coasts and Waters 2020/21, Coastal Knowledge aims to showcase the diverse forms of coastal knowledge, varying from local history to coastal science and art, highlighting the importance of coastal communities in Scotland, resilient in the face of climate crisis.
Audiences are invited to take a virtual tour of Scottish coasts, explore Edinburgh’s coastal community of Granton with the Curious Edinburgh walking tour showcasing Granton’s industrial and fishing history or make a stop at granton:hub, the arts and community centre showcasing the works of local artists.
University of Edinburgh presents a self-led walk Road to COP26 which allows audiences to discover how climate change is affecting our wildlife, from plants to parasites to Scotland’s
With the younger environmentalists in mind, Heriot-Watt University shares its campus with Climate Detectives who will be getting hands-on with nature during a picturesque walk.
For the full list of in-person events for families, visit the Festival website.
Their Royal Highnesses The Earl and Countess of Forfar visited St James Quarter yesterday for a tour of the new scheme developed by Nuveen Real Estate that has transformed the east end of Edinburgh.
St James Quarter, the most significant transformation Edinburgh has seen in a generation opened phase one last week, adding a new retail-led, lifestyle district that fully integrates and enhances Edinburgh’s city centre – providing an inspiring, attractive, and vibrant destination which is creating 3,000 retail and leisure jobs.
As part of its development programme, Nuveen Real Estate also committed to improving local infrastructure and public space in the area through the Growth Accelerator Model, the innovative funding arrangement with the Scottish Government.
Martin Perry, director of development at St James Quarter, commented: “We were delighted to welcome Their Royal Highnesses to St James Quarter today.
“The team were honoured to show off the brand-new 850,000 sq ft shopping galleria, and the enviable line up of brands within it, but also give them a sneak peek at the amazing spaces and places that are still to come.
“We believe in Edinburgh, and we are excited to help lead the way as part of the city’s wider economic recovery. Throughout this pandemic we have never questioned our investment in not only the St James Quarter but the city itself. We’re here to stay and we’re here to help.
“Everyone involved has worked incredibly hard over the last 5 years to bring the St James Quarter vision to life and to deliver a world-class destination within the heart of the capital city – and a visit from the Royal Household was a great way to top off the phase one opening celebrations.”
Following five years of construction, the most significant transformation Edinburgh has seen, St James Quarter, opened phase one of the 850,000 sq ft shopping galleria today (Thursday 24th June).
The completion of the first phase of the development brings a new, retail led, lifestyle district that fully integrates into and enhances Edinburgh’s City Centre providing an inspiring, attractive, and vibrant destination for locals and visitors to shop, eat and play.
Over 40 retailers welcomed the public through their doors on opening morning, many of which are debuting their brand in Scotland for the first time, including, & Other Stories, Stradivarius, Bershka, and Pull&Bear. H&M, Mango, Next – including its Victoria Secret offering, Rituals Tommy Hilfiger, Peloton, Salerno, Nordic Outdoor and many more also welcomed their first visitors to their new stores.
As part of the development plans, John Lewis opened their newly renovated store in May, boasting a range of new services and experiences.
St James Quarter will also host several new concept stores including Zara, and Superdrug who have added a showcase Skinnydip stand for lifestyle and fashion accessories along with a Beauty Studio area for professional beauty treatments.
Meanwhile Breitling opened its first standalone boutique in Edinburgh, and The Body Shop will open their first Activist Workshop store in Scotland. LEGO has unveiled to shoppers a bespoke Edinburgh themed LEGO mosaic, while IOLLA will be introducing a new experiential showroom with an interactive try on garden.
St James Quarter is committed to championing local brands – taking over Little King Street for the next 12 months are an array of local food and drink pop-ups including Harajuku Kitchen, Artisan Roast, The Mac Man and Churros, Baby? to keep shoppers energised whilst visiting the Quarter.
St James Quarter has also recently announced its exclusive partnership with Edinburgh Cocktail Week and will host a striking new al fresco Spritz Garden to kick off the opening celebrations.
With its prime location in the heart of Edinburgh, St James Quarter is set to become a welcoming, cultural and lifestyle hub for art, culture, and fashion. Through long-term partnerships with Edinburgh Festival Fringe, Edinburgh Jazz & Blues and the Edinburgh Science Festivals – to name a few – the opening is set to complement the city’s world-renowned cultural offering and support its vibrant events calendar.
The £1bn development’s hospitality and residential elements are set to complete in three further phases through to 2022.
When fully complete, St James Quarter will be a destination like no other – bringing together brands from global to local, and convenience to luxury.
It features a shopping galleria with 80 different retailers, an enticing mix of restaurants, a Bonnie & Wild food hall, Scotland’s first W Edinburgh hotel, a boutique Everyman Cinema, a Roomzzz Aparthotel, residential apartments, and parking.
A number of brands will continue to join the line up in the coming weeks, including the Scottish foodhall, Bonnie & Wild, which opens next month, as well as Bross Bagels, The Kooples and Aeronautica.
When complete, in addition to the new shopping hub, St James Quarter will include:
· A 244-bedroom W Edinburgh. The first in Scotland, the glamorous hotel will include a W Lounge, a signature restaurant, a W Sound Suite, FIT® – the ultimate workout facility – and an AWAY® Spa.
· 152 New Eidyn apartments from Native Land. As well as stunning views from their ‘gardens in the sky’, the new homes will include a shared garden room and unparalleled residents’ services including full concierge service.
· A 75-room Roomzzz Aparthotel. Complementing the scheme’s W Edinburgh, Roomzzz is providing stylish apartments with the personal touch for adventure, business and celebration. Guests can stay for one night, a week and up to a year.
· Nine event spaces. An enviable events programme has been created across a range of new and attractive public spaces. Set to host a diverse range of pop-up fashion and music shows, the St James Quarter will link to the city’s rich cultural offering and events calendar.
· A boutique Everyman Cinema. Debuting its first Edinburgh city cinema at the St James Quarter, the cinema will feature five screens and indulgent sofa seating.
· A truly diverse dining experience with an enticing mix of restaurants. From fast food, fresh food, to family and restaurant dining, the St James Quarter boasts the first Bonnie & Wild Scottish food hall, Five Guys, @pizza and Scotland’s first The Alchemist.
Martin Perry, Director of Development for St James Quarter, said: “This is a momentous occasion for the city of Edinburgh – and this is just the beginning. The brands and experience that we have welcomed today demonstrate our commitment to delivering a curated destination for the people of Edinburgh.
“We are now looking forward to continuing on our journey to deliver a truly mixed-use destination of the future as we welcome more brands, leisure, and our new neighbours.
“The impact of the pandemic has of course had a profound impact on UK retail. However, retail required a rethink long before the pandemic. The high street was already changing, which is why we have been continually working with our partners, retailers, and the city as whole to ensure that the St James Quarter continues to be enjoyed by generations to come.
“A new normal demands a new kind of retail destination, a development that can respond to an ever-changing situation, one that serves the needs of its community as well as overseas visitors.
“It is the reason we are focusing on creating a unique experience for our customers. There is something for everyone – which is why our occupiers are still focused on the long-term journey at St James Quarter.
“We believe in Edinburgh, and we are excited to help lead the way as part of the city’s wider economic recovery. Throughout this pandemic we have never questioned our investment in not just the St James Quarter but the city itself. We’re here to stay and we’re here to help.”
Nick Peel, Managing Director for St James Quarter, commented: “Today is the day we’ve been waiting for, for a long time – it marks the moment we bring a brand-new fashion district to Scotland.
“The brands opening their doors within St James Quarter are world-class and it’s great to so many retailers debuting in Scotland for the first time. From firm fashion favourites to local gems, there’s something for everyone.
“The St James Quarter team has been working tirelessly to ensure customer safety is the number one priority, so we have ensured all relevant measures are in place to allow people to enjoy the St James Quarter experience comfortably and safely.
“We look forward to welcoming guests over the coming weeks and to share what lies behind The Quarter with everyone.”
Premium German appliance manufacturer Miele is to open an Experience Centre within the exciting new district of St James Quarter tomorrow ( 24 June).
This will be the third Miele Experience Centre in the UK after London and Oxfordshire, and its 100th worldwide.
The purpose of the Experience Centre is to bring Miele products to life and to provide customers with the opportunity to fully interact with live appliances and experience new technology.
Whether a customer is looking for a replacement washing machine or researching a full suite of appliances for their new dream kitchen, knowledgeable sales consultants and home economists can help guide them on the products that are right for them.
John Pickering, managing director for Miele GB says: “We are thrilled to be opening a Miele Experience Centre within the new St James Quarter in Edinburgh.
“Our mission is to create quality products that improve our customers’ lives, that are designed, built and tested to last – many for up to 20 years. We are looking forward to helping customers from all over Scotland make informed decisions about buying new sustainable appliances and ensuring they get the absolute most out of them.”
The new Edinburgh Miele Experience Centre will be a ‘destination of discovery’, where a range of sustainable appliances will be on display including laundry, cooking, dishwashers and floorcare.
Carefully curated interactive ‘Discovery Classes’ will also be introduced from September to help customers to see and feel why Miele products are different.
The classes will cover everything from key product features and benefits, quality of design and manufacture through to cooking and recipe demonstrations.
The new Experience Centre will be managed by Ewan Laing who will be supported by a team of sales consultants and home economists.
The new store creates eight new jobs and is centrally located in St James Quarter, which is set to be a vibrant new shopping and food destination attracting 20 million visitors per year.
The opening tomorrow will have a carnival theme with a spectacular floral installation created by Edinburgh-based Wild Flowers.
The award-winning and renowned private chef, Mark Heirs will be in store from the 24 June – 1 July, giving cookery demonstrations and serving up ‘street food’ style bites and treats.
And there will be an exclusive in store ‘Spin the Drum’ competition which will run from 24-27 June, to give visitors the chance to win one of 100 prizes in celebration of the opening of Miele’s 100th Experience Centre worldwide.
Prizes include a washing machine, dishwasher, vacuum cleaner and £25 or £50 vouchers.
The new Miele Experience Centre can be found at 243 St James Crescent, EH1 3AD. Doors open at 9am tomorrow (24 June 2021).
For more information about Miele visit miele.co.uk
