Mappin & Webb, renowned for their exquisite watches and jewellery, is pleased to announce the opening of their new showroom in the heart of the luxury retail quarter on Multrees Walk.
The double-storey showroom offers a truly luxurious experience for customers looking for the perfect timepiece or piece of jewellery.
On the ground floor, customers will find dedicated brand areas for Cartier, the renowned luxury Maison has a dedicated space to present its most iconic timepieces, where clients will be invited to explore collections including Tank, Santos de Cartier, and Ballon Bleu de Cartier. In addition to the latest iterations of Panthère de Cartier, Tank Normale, and Baignoire.
There are branded areas featuring TUDOR watches which showcases the brand’s iconic collections, including the Black Bay, Pelagos, and Royal. A Breitling branded area which is renowned for its casual, inclusive, and sustainable approach to luxury.
Plus, a Girard-Perregaux area, known for its impeccable craftsmanship and features the Watches of Switzerland centenary exclusive Laureato timepiece. Each brand area showcases the latest collections and offers a personalised shopping experience for customers looking for the perfect watch.
On the first floor of the showroom, customers can browse a stunning selection of jewellery and receive expert advice on choosing the perfect piece for any occasion, including jewellery offerings from Pasquale Bruni, and Mappin and Webb’s limited edition diamond jewellery. It also offers a dedicated area for the Watches of Switzerland pre-owned timepieces, and a dedicated after sales area.
In addition to the impressive selection of watches and jewellery, clients can also relax in the elegant surroundings of the bar/hospitality area. Whether they are shopping for a special occasion or simply treating themselves, customers can enjoy a drink whilst browsing the showroom’s offerings.
Craig Bolton, President of The Watches of Switzerland Group UK & Europe said; “We are delighted to be opening a double-storey Mappin & Webb showroom in the heart of the luxury retail quarter on Multrees Walk.
“This is our largest Mappin and Webb showroom in Scotland, with two-floors of the finest Swiss timepieces and luxury jewellery collections available to our clients. There is a large Cartier area on the ground floor with further watch brand areas from TUDOR, Breitling, Girard-Perregaux and a new Watches of Switzerland Pre-Owned area on the first floor.
“We are also delighted to be the first retailer in Edinburgh to offer our clients the latest collections for luxury jeweller Pasquale Bruni, alongside the Mappin & Webb own brand jewellery on the first floor. We look forward to welcoming new and existing clients to this fantastic new showroom.”
Commenting on the new store, Adam Stone, Head of Retail Asset Management UK at Nuveen said: “The arrival of Mappin & Webb is extremely exciting, and we are delighted that the retailer has chosen Multrees Walk Edinburgh for their latest and largest boutique in Scotland.
“With designated watch and jewellery areas, a private hospitality and VIP area, pre-owned watch gallery plus a large after-sales area, the new store will enrich the Multrees Walk luxury shopping experience even further.”
Do you love playing the piano and a good sing along? Our over 60s singing group, Vocal Vibes is looking for a fabulous volunteer to join them on piano.
The group brings together isolated older people to build confidence and connections through the shared love of singing!
As a volunteer you will accompany the song leader in the sessions and performances and collaborate with the group to select songs from throughout the decades. Fab piano and musical skills are needed and experience working with singing groups would be great but not essential.
This is an in-person volunteering role. Vocal Vibes meet on the 2nd and 4th Friday of each month from 11am -1pm in an accessible city centre venue close to several transport links.
The Times, The Sunday Times and Times Radio announces 2024 election marketing plans
Times Radio is hitting the road with an Election Bus tour
The Times, The Sunday Times and Times Radio launch “From Westminster to your World” marketing campaign
As the British General Election on July 4th approaches, Times Radio is excited to announce the launch of the Times Radio Election Bus tour.
Broadcasting live from a studio within the giant branded tour bus, Times Radio will travel across the country to listen to the voices of local communities and highlight the political issues that matter most to them.
Starting its journey travelling from Dover to London, the bus will visit key battlegrounds and politically significant areas up until polling day, including Glasgow, Cardiff, Bournemouth, Birmingham, and more.
At each location, Times Radio will provide real-time updates, expert analysis, lively debates, and must-hear interviews, ensuring listeners are fully informed on every twist and turn of the election campaign.
Along the way, the British public will be able to record messages for the next Prime Minister against a realistic No.10 Downing Street backdrop. Messages will then be incorporated into Times Radio’s programmes.
Tim Levell, Programme Director of Times Radio, said; “The General Election is the one moment when power flows to every individual person across the United Kingdom.
“We are delighted that the Times Radio Election Bus, complete with its state-of-the-art on-board radio studio, will be visiting communities right across the country, to hear the concerns and opinions of the voters who will decide our next government.”
The tour bus was supplied by Empire RV, the design, advertising and activation was created by The Tenth Man and produced by Extreme Productions.
Gethin Evans, UK Managing Director, The Tenth Man, added: “It’s been pretty exciting working with the team at one the worlds best known media brands as our founding client for the London office.
“It’s not very often you get the chance to help brands that are almost 250 years old – and we are delighted to help them promote Times Radio across the UK in a pivotal political period for the country.
“We’re taking current affairs on the road, without the boring bits.”
Coinciding with the launch of the tour, The Times, The Sunday Times and Times Radio have today also unveiled a new election marketing campaign. Created by News UK’s dedicated agency, Pulse Creative, the integrated campaign, “From Westminster to your World,” illustrates how these brands help customers better understand the real-life impact of the election on the issues that matter to them.
The striking hero social films feature British political icons – the red budget box, green Commons bench, Big Ben, and the door to Number 10 – in relatable scenarios, symbolising that Times journalism brings everyday context to Westminster politics.
These films are supported by a series of insightful social videos, created in partnership with The Times, The Sunday Times, and Times Radio’s editorial teams, that take a closer look at the key political issues set to shape the 2024 election.
Louise Agran, Marketing Director of Times Media, said; “This campaign demonstrates what sets The Times, The Sunday Times and Times Radio apart – insightful journalism that helps our subscribers and listeners understand the consequences of the election, and politics more broadly, so that they can make the right decisions for themselves and their families.”
Russell Ramsey, ECD of Pulse Creative London, said: “There’s a lot of negativity about Westminster party politics at the moment, so we wanted to tell a more relatable story about the election.
“This campaign highlights the real value of The Times by focusing on what truly matters in an election – the lives of the voters.”
Social media will be an important battleground for this election, so ‘From Westminster to Your World’ is designed to be social-native.
The campaign leverages a diverse array of social formats across various platforms, delivering multiple touchpoints with politically engaged audiences, ensuring The Times is active wherever opinions are shaped and debated.
The details for Edinburgh are:
Times Radio Election Bus x Edinburgh and the Lothians
Date: Friday 14th June
Time: 6am – 5pm
Location: Register Square, Edinburgh (next to Starbucks at St James Quarter entrance)
Topics to be discussed include:
The investigations into SNP finances and its impact on SNP performance in the capital
Police have released an image of a man who may be able to assist officers with their investigation into a serious assault in Edinburgh on Sunday, 19 May 2024.
The incident happened around 3am on Princes Street, near to South Charlotte Street.
A 38-year-old man was taken to hospital for treatment.
The man is described as white, around twenty to thirty-years-old, of slim build, with light hair. He was wearing a navy-blue polo neck, blue jeans, and black trainers with white soles.
He was carrying a maroon jumper around his shoulders.
DC Calum Turnbull of Gayfield Square CID, said: “We encourage this man, anyone who may recognise him, or anyone with information about this incident to get in touch.”
Anyone who can assist is asked to contact Police Scotland via 101, quoting reference number 0665 of 19 May 2024. Alternatively, you can contact Crimestoppers on 0800 555 111 where information can be given anonymously.
Lead singer of indie-folk band, Tide Lines, Robert Robertson, treated a group of lunch-time go-ers and fans to an impromptu acoustic set in Princes St Gardens yesterday (Tuesday 11th June).
The pop-up gig comes ahead of the band headlining this year’s family-friendly Royal Highland Hoolie on Friday 21st June (presented by Farmers Bash) as part of the Royal Highland Show.
The Highland Hoolie is a celebration of Scottish Music featuring a line-up of fantastic Scottish traditional bands as well as Irish country bands and takes place on Friday 21st and Saturday 22nd June.
A spectacular line-up as theSpaceUK announces its full programme for the 2024 Fringe
theSpaceUK announces its full 2024 programme with over 400 exciting shows
Largest new-writing programme at the Fringe, packed full of hidden gems
Club Life, the 2023 Fringe First-winning club/theatre immersive experience, returns for eight performances only!
Grammy award-winning cellist Leah Coloff stars in Super Second Rate, the compelling story of playing alongside music greats like David Bowie and Debbie Harry
Double Fringe First winners Xhloe & Natasha ride back into town with their brand-new show, A Letter to Lyndon B Johnson or God: Whoever Reads This First
…and join theSpaceUK for an EdFringe first in conjunction with ITVX as we present live at the fest, a global broadcast of the festival’s best comedians, live from the Grand Theatre at theSpace @ Surgeons Hall and hosted by your favourite comedians.
theSpaceUK is announcing the full 2024 programme with over 400 shows on sale at this year’s Edinburgh Festival Fringe. The 2024 line-up features the return of Fringe favourites and a packed programme of new writing and companies.
Audiences can see the full programme and purchase tickets via theSpaceUK website (www.thespaceuk.com).
Theatre Highlights
Double Fringe First winners Xhloe and Natasha return with A Letter to Lyndon B Johnson or God: Whoever Reads This First and explore the blurred lines between childhood fantasy and harsh reality. Club Life, the 2023 Fringe First-winning club/theatre immersive experience, returns for eight performances only! Lemon Jelly’s Fred Deakin hosts an interactive joy ride through his 80s/90s clubland adventures.
Jess by Glass Half Full Theatre offers an honest look into a woman’s life facing loss and heartbreak. Jess, a cardiothoracic surgeon, struggles with her career, relationships, and the desire for change. An Act of Grace from Ottawa Little Theatre invites audiences to a gripping tale of suspense in this contemporary thriller brought to you by the producers of the 2022 Carol Tambor Award-winning production of Burn.
Via Dolorosa by Chasing Rainbows presents David Hare’s exploration of the Israeli-Palestinian conflict. Through encounters with various public and private figures, this performance lays bare the complexities and tensions of the region. There are further poignant tales brought about by conflict in Hagar: War Mother, which tells the story of a mother and son fleeing the brutality of Syria’s war.
Bluffing Your Way in Ballet from Seizing The Day Company takes a fast-paced, irreverent journey through the history of ballet. From Isadora Duncan to Václav Nijinsky and Margot Fonteyn, this avant-garde performance blends stories and dances of ballet’s greatest stars. Hannah Whittingham stars in Death Becomes Us, confronting the final taboo head-on with tales of Walt Disney’s rumoured cryogenics and Meryl Streep’s accidental escapades. In this one-person biographical drama, Trawled – When Adventure Becomes Survival by Eoin Ryan recounts the true story of an Irish backpacker on a prawn trawler in the Coral Sea.
Malion by Tired Horses Theatre presents a feminist retelling of the Pygmalion and Galatea myth and explores themes of masculine identity and artistic vision in this brand-new production. Something To Believe In by The Brooklyn Bottling Company tackles the clash between faith and queerness at an all-girls Catholic school in a dark comedy that questions who truly deserves a place in heaven.
There are plenty of Fringe favourites returning for 2024. In A Highly Suspect Murder Mystery – The Great British Bloodbath by Highly Suspect, the nation’s favourite baking competition turns deadly in an interactive murder mystery that invites the audience to solve a fiendish plot filled with evidence and cryptic clues. Charles Dickens: The Hanged Man’s Bride from Blue Orange Arts brings to life a ghostly tale of passion, deceit, and the fine line between reality and the supernatural. Elizabeth I: In Her Own Words by Flying Solo! Invites you into the tumultuous world of late 16th-century England through Elizabeth I’s letters and Shakespeare’s speeches. After a sell-out fringe in 2023, Nicole Nadler returns with Why Am I (Still) Like This? , a humorous and relatable exploration of living with ADHD at 30.
Cabaret Highlights
Magician and mind illusionist Sean Alexander takes you on a reflective journey through the moments that shape us in 1 Moment in Time, packed with jaw-dropping magic. Murder: The Mind-Reading Lawyer by Tomas McCabe combines mentalism with courtroom drama in a family-friendly performance filled with incredible mentalism and the drama of court. Naughty or Neurodiverse – Magic from Another Planet features rising star Angus Baskerville. Diagnosed with Autism and ADHD at 15, Angus struggled through school until magic turned his life around. His first solo show at the Fringe delves into this journey, showcasing mind-reading and unbelievable trickery.
Elle Barto: Itchy and Scratchy presents Elle Barton in their premier solo show. New York’s hottest drag sensation takes you on a journey through your favourite film and television moments, lip-synced by memory. Frankie Mack – The Vegas Showman electrifies the Fringe with a blend of Dean Martin’s suave, Elvis’ allure, Bublé’s depth, and Robbie Williams’ energy. Solve Along A Murder She Wrote by Tim Benzie returns with an interactive screening of the classic episode “Paint Me a Murder.” Following last year’s success, this critically acclaimed show involves a race to solve the crime with the Fameometer and Suspiciometer.
Musical Highlights
In Ctrl+Alt+Deceit! by Cambridge University Musical Theatre Society, audiences are introduced to Aunt June, a dowdy, kind, and lonely woman who ends up with a laptop that leads her to the Dark Web and a low-level drug ring. In Mary Mary Quite Contrary, CRE8IV THEATRE CO presents a spoof adult musical about Mary Whitehouse, a religious, moral campaigner from Edwardian England and her clash with the BBC. Lindsay Lucas-Bartlett takes audiences on a personal journey in Trust Me, I’m from Essex. This show chronicles life growing up in notorious Essex.
Cambridge Footlight Lily Blundell’sThe Man Who Wouldn’t Be Murdered is a sinful dark comedy musical set in prohibition-era New York. Nominated for the Standing Ovation Award, this show blends greed, fraud, 1920s jazz, and drink into a gorgeously crafted musical. Delving into darker themes, The Avison Brothers bring Godfather Death: A Grimms’ Musical to the stage. This award-winning musical, based on a lesser-known Grimms’ fairytale, explores mortality, healthcare, and class. Wolverhampton Grand Theatre offers a lighter touch with I Love You, You’re Perfect, Now Change, a hilarious and heartfelt musical that tackles the intricacies of modern love. From first dates to marriage, children, and the twilight years, this show traces the arc of relationships through life’s stages.
Chevron Theatre presents Fringe – The Musical, a hilarious musical comedy set in a beloved family-run hairdressing salon in Essex. Finally, BramwellBrand Productions brings Wallis to the stage, telling the story of Wallis Simpson and her romance with Prince Edward, who gave up his crown for her. This musical explores whether their story is a love tale or a narrative of a woman trapped by her ambition and media scrutiny.
Comedy Highlights
Steve Goodie brings a unique tribute to the stage with AL! The Weird Tribute (and How Daniel Radcliffe Got Mixed Up in This Nonsense)complete with songs, accordions, guitars, and visual effects that cost many dozens of dollars. In Ajahnis Charley: Thots and Prayers, Ajahnis Charley explores the hilariously absurd journey of a nerdy gaymer who, after a failed death drop at a rave, finds himself at the gates of Gay Heaven as audiences witness the HOMO and avoid the FOMO. Described as a hidden gem, Aude Lener returns to the Fringe with a typically French show that redefines love stories in Aude Lener – Love Reboot.
The renowned host of Rule of 7×7 and co-star of Friends from College and Ray Donovan Brett Epstein: Alone on Stage is a darkly comic solo show that delves into the highs and lows of being an artist and the essence of being alone. In Chris Tavener is Faking Cool,Chris Tavener battles intrusive thoughts through witty, satirical songs. Known for his performances and appearances on BBC 6 Music and Sky’s Showcase TV, Tavener brings his unique brand of humour to the stage. Help! My Vagina Is Trying to Kill Me!by Yola Jean Lu is a darkly comedic solo show that explores one woman’s journey through STDs, miscarriages, and pre-cervical cancer.
Tom Hearn Live: How Fabulous is That?! marks the Edinburgh debut of viral comedian Tom Hearn. This Canadian Comedy Award winner brings jaw-dropping musical performances and original characters to the Fringe stage. Disco Horses: A Sketch Revueby American duo Disco Horses presents an hour of absurd, high-concept comedy. Tales from a British Country Pub by Chris Sainton-Clark takes audiences through the hilarious and troublesome experiences of working in British pubs.
And finally, join theSpaceUK for different comedy line-ups every night, with known faces and new acts – all broadcast LIVE on ITVX. Be part of the action and watch the chaos of comedy live from the Fringe!
Children’s Highlights
Goose by TaleGate Theatre tells the charming story of Sophie, who meets Goose while on a trip to the park, and the pair quickly become best friends in a brand new musical for the under-fives that’s the perfect theatre trip, featuring muddy puddles, wild goose chases, and plenty of honking.
The Comedy Games with Coach Monby Monique Warren brings a sports extravaganza to the stage. In this Olympic-inspired kid’s clown show, the audience helps find the missing athletes and participates in sports-tastic events like eyebrow push-ups and a slow-motion running race.
Follow a teacher’s magical seaside summer holiday in Miss English’s Holiday by Action Theatre. With puppetry, masks, magic, sing-along songs, and comedy, this show is a smash hit from Italy and is perfect for those under nine.
Cantonese Opera x Children’s Interactive Theatre presents the Dic Dic Chang Chang Playground and invites young audiences to join Captain Dic Dic and Chang Chang at the Cantonese Opera Playground in Edinburgh.
Dance & Music Highlights
Grammy award-winning cellist Leah Coloff stars in Super Second Rate,the compelling story of playing alongside music greats like David Bowie and Debbie Harry. Janis: The Story, the Music, the Legend, presented by Rockology Productions Australia, is a rockumentary showcasing Janice Smithers fronting a world-class band as they perform the hits of superstar Janis Joplin.
Audiences will be transported back in time with iconic tales that have shaped the phenomenal jazz landscape from the 1900s in Divas of Jazz, From Fitzgerald to Jones. Brief Case of Crazy by Skedaddle Theatre Company tells the story of Thomas, a remarkable and unconventional introvert who navigates his way through a 9 to 5 job while admiring his equally shy colleague, Daisy.
There’s the most extensive a cappella line-up at the Fringe, featuring eight of the finest a cappella groups from the UK: Algorhythm, AcadePitch Productions, Steelworks A Cappella, Cadenza, Durham Dynamics, The Rolling Tones, Trinity A Cappella and Perfect Forth.
Charles Pamment, Artistic Director of theSpaceUK, said:“WELCOME to theSpaceUK! The home of award-winning performance and new writing at the Edinburgh Festival Fringe.
“As we celebrate 30 years of bringing work to the Edinburgh Festival Fringe it’s with great pleasure that we present our 2024 programme.
“theSpaceUK experience is how this fabulous festival is meant to be seen, every genre of live performance in one spectacular programme. We’re very proud to be known in Edinburgh for presenting new and original work, for harnessing grassroots performance, for identifying that untapped ‘gem’, as well as hosting work from established artists.
“Whether it be at our very stylish Royal Mile venues, the magical Venue 45 where we started our fringe journey all those years ago or our state-of-the-art hub at theSpace @ Surgeons’ Hall, Symposium Hall and theSpaceTriplex, complete with new theatres and garden bars, we look forward to hosting another vast array of exceptional and award-winning work from across the globe.
“Of course, we can’t make any of this happen without the commitment of all who bring shows. It’s to those creatives that we applaud loudly as another August in Edinburgh beckons.”
Police are appealing for information following a serious assault which occurred in the city centre on Friday, 31 May, 2024.
Around 11.50pm a 36-year-old man was waiting at a bus stop on South Bridge when a man, who was unknown to the victim, walked past and punched him in the face.
The victim then made his way to another bus stop and travelled home. He later attended Edinburgh Royal Infirmary where he received treatment for a broken jaw.
The suspect is described as white, of slim build, and was wearing a white and blue t-shirt and a rucksack.
Detective Sergeant Steven Gray said: “This was a completely unprovoked assault and it is vital that we trace the person responsible.
“There were several members of the public nearby at the time waiting for buses and we would urge anyone who witnessed what happened to get in touch.
“We would also urge anyone with private CCTV or dash-cam footage to check in case they have captured anything which could be of significance to our enquiries.
“Anyone with information is asked to contact Police Scotland on 101, quoting incident number 3199 of Sunday, 2 June, 2024. Alternatively you can call Crimestoppers anonymously on 0800 555 111.”
As Taylor Swift arrives in Scotland to kick off her long-awaited UK Eras Tour at Murrayfield, Scottish Swifties have the chance to get Ready for It at St James Quarter, Edinburgh – whether they have a ticket or not.
The Quarter is calling on all Swifties to Shake it Off ahead of the big event on 7th, 8th and 9th June with a free Bejewelled bracelet making station. Fans can make their very own beaded creations, complete with song title, lyrics and phrases, ready to swap with other fans at the concert. 30 minute slots are bookable from 11am – 4pm each day on the St James Quarter website.
Fans can find the finishing touches to their Eras outfits in the Galleria, and on Level 1 at a pop-up beauty bar, makeup artists from MAC and Urban Decay in Boots are on hand to offer touch-ups or recreate Taylor’s signature red lip.
Over the weekend, the Quarter will be filled with feel-good tracks including Taylor’s top hits, performed by a live singer.
If you’re grabbing something to eat before the big event, there’s plenty of choice in the Quarter from Eras themed cocktails in Duck & Waffle to brunch and live DJ sets in The Botanist. The Alchemist, Ka Pao, Gordon Ramsay Street Burger and Bonnie & Wild will also be embracing the Swiftie spirit.
Susan Hewlett, St James Quarter Brand and Marketing Director, said: “Swiftie fever has well and truly taken over the city and the Quarter, with fans coming to find the outfits that represent their ‘Era’.
“We’re excited to be part of the action, offering a Taylored weekend of fun and creativity before guests head to Murrayfield. And for anyone who didn’t manage to get their hands on a ticket, they can still come to meet like minded fans, make friendship bracelets and soak up the pre-concert atmosphere.”
Swifties are invited to join in the fun on Level 1 of the Quarter from 11am on 7th, 8th and 9th June.
Bracelet making is free, however timeslots are limited and should be booked in advance on the St James Quarter website:
TWO weeks to go until our performance of Rossini’s “Petite Messe Solennelle”, a masterful choral work that blends solemnity and grace with operatic flair.
Forever Edinburgh partners with businesses to capitalise on the ‘Swift lift’
Scotland’s capital is gearing up to welcome US superstar Taylor Swift for the first time, with Forever Edinburgh announcing a programme of activity to help visitors, residents and businesses enjoy the benefits of the concert.
Over 200,000 Swifties will descend on the city next month for the three Taylor Swift | The Eras Tour shows at the Scottish Gas Murrayfield Stadium on 7th, 8th and 9th June.
The pop icon is set to bring entertainment and economic value, coined the ‘Swift lift’, with shows in the UK expected to gross a combined £1 billion according to Barclays. This includes an average of £121 on accommodation, £111 on travel and £56 on a pre-concert meal.
That impact is already being seen in Edinburgh, with hotels reporting increased demand.
Forever Edinburgh, the city’s destination marketing and promotions brand, which is run by The City of Edinburgh Council is looking to capitalise on this by announcing a series of experiences for those living, visiting and working in the city.
Launching on Thursday, 6th June, almost 50 local hospitality and tourism businesses have come together to create the ‘Edinburgh Taylored Taste Trail’, which was established by Forever Edinburgh.
Across the city, fans can enjoy Taylor themed sweet treats from Babyfaced Baker and MILK. Bonnie and Wild, Cold Town House, Hard Rock Café, Brewhemia, Mackays on the Mile, Mimi’s Bakehouse, and Edinburgh Street Food are offering dedicated menus including themed dishes, Taylor-themed brunches and afternoon teas.
Themed cocktails and mocktails will be available at many of the city’s best bars including Elio’s, Copper Still, Angel’s Share, Revolve Bar, Holyrood Distillery, and the Alchemist.
Elsewhere, Camera Obscura will be hosting a Giant Kaleidosphere dedicated to the Eras musician and in Gorgie, Tynecastle Park is hosting an interactive Swiftie Bingo, open to all ages.
This unique Taylored experience will showcase the best of Edinburgh’s retail, hospitality, and food & drink scenes, encouraging fans and their friends to explore the city’s diverse neighbourhoods by foot, tram, bus, or other modes of transport.
Featured prominently on Forever Edinburgh’s dedicated Swift Fan Hub, the Taylored Taste Trail will be accompanied with a Taste Trail map, a list of top tips to help fans plan ahead and make responsible choices, plus a guide to Edinburgh for Swifties.
Through The Swift Fan Hub, fans can seamlessly create the ultimate Edinburgh experience and fully immerse themselves in all the city has to offer, with a Taylor twist. City leaders have also organised a welcome gift for Swift, collaborating with a selection of Edinburgh businesses to build a hamper full of Scottish goodies. Participants include Eateaket, Edinburgh Gin and kiltmakers Kinloch Anderson, who have made three unique gifts for Taylor from a newly created Edinburgh 900 Tartan.
A personalised itinerary is also enclosed with the must-dos for Swift to visit during her stay, which was personally crafted and gifted to the star as part of the wider city gesture. This is based on her favourite things such as a visit to cat café Maison de Moggy and experiencing Edinburgh’s music scene.
Culture and Communities Convener, Councillor Val Walker Culture said: “We’re enchanted to be welcoming Taylor to the city and to be able to bring all these businesses together to provide a fun weekend for residents and visitors alike. We aim to ignite curiosity among fans to venture across the city, spreading foot traffic and benefits throughout.
“Our goal is to cultivate a positive fan experience, fostering lasting advocacy for Edinburgh among our visitors while ensuring a positive impact on residents. It’s a great opportunity to support Edinburgh businesses and the local economy, so her visit will give a ‘Swift lift’ to the city.”
Neil Christison, VisitScotland’s Regional Director said:“Taylor Swift is a phenomenon, and her shows have created a real buzz in the city.
“We know gig tourism is a growing global trend, with fans seeking to turn their live music experience into a bigger exploration of the destination. The Edinburgh Taylored Taste Trail is an excellent way to engage with the fanbase and encourage them to explore businesses across the city.”
