Tag: Vittoria Hospitality Group

Amorino opens on North Bridge

Luxury Italian gelato brand Amorino has opened in the heart of Edinburgh’s Old Town. After much anticipation, the new venue opened its doors on 17 July at 27 North Bridge, just steps away from the city’s iconic Royal Mile.

The launch marks a significant milestone for the brand’s continued UK expansion, bringing its internationally renowned gelato experience to Scotland for the first time.

The Edinburgh opening is expected to attract a high level of interest, reflecting the brand’s growing popularity as it continues its expansion across major regional destinations including London, Birmingham, Bristol and Newcastle.

The Edinburgh launch marks Amorino’s 360th site worldwide  and its 45th in the UK since entering the market in 2009.

Renowned for its iconic, handcrafted flower-shaped ‘petal gelato’, the Edinburgh venue will serve the brand’s full menu, featuring popular flavours including tiramisú, cremino, stracciatella and amarena, alongside a wider rotating selection of seasonal offerings. The store will operate seven days a week, offering both takeaway and on-the-go gelato hand-crafted to order.

Leandro Crolla, Director of Vittoria Hospitality Group said: “Bringing Amorino to Scotland marks a really exciting new chapter for us as a family.

“We’re really looking forward to introducing the people of Edinburgh to authentic Italian gelato this summer, and creating a space that locals and visitors alike can enjoy.”

The Edinburgh opening forms part of the Vittoria Hospitality Group’s wider portfolio, led by the Crolla family, which includes Divino, Vittoria on the Walk, Vittoria on the Bridge, Taste of Italy, Brunswick Book Club, Bertie’s Proper Fish & Chips, and Landy’s, reinforcing its long-standing presence in Scotland’s hospitality sector.

Amorino will be open 7 days a week from 11am until midnight Sunday to Thursday, and until 2am Fridays and Saturdays.

To find out more, please visit www.amorino.com/en/ or follow the brand on Instagram at @amorino.uk  and TikTok at @amorinogelatouk 

Vittoria Group donates £8k to its local community

Family-run restaurant group has donated £8,000 to local charities and initiatives over an eight month period

A charitable initiative launched by the family-run Vittoria Hospitality Group has donated over £8,000 in its first six months, supporting a range of Edinburgh-based charities and community organisations.

Established in November 2025 as part of the Vittoria Group’s 55th anniversary celebrations, the Giving Back programme supports grassroots organisations making a difference across the capital, helping people living with disabilities, those facing homelessness, and local young people.

Unlike traditional grant programmes, Giving Back focuses on funding specific items requested by organisations, ensuring donations have a direct and lasting impact.

In its first eight months, the initiative has provided vital, targeted support across the city, including specialist technology and sensory equipment provided to young people with complex or additional support needs at Teens+, Prospect Bank School, and Braidburn Special School.

The fund has also delivered essential supplies for women experiencing homelessness via Sparkle Sisters, supported youth development and literacy resources for the Pilmeny Development Trust and Craigmillar Literacy Trust, as well as sponsoring new sports kits for Redpath Albion FC and vital funding for Muirfield Riding Therapy.

In addition to the £8,000 donated by Vittoria Hospitality Group, one of its suppliers, JB Foods Scotland, contributed a further £1,000 in December.

Leandro Crolla, Director of Vittoria Hospitality Group, said: “When we launched Giving Back, we wanted to create something that would make a real difference to local organisations doing incredible work in our communities.

“Seeing the reaction from the charities, schools and groups we’ve supported has shown us how even relatively small donations can have a significant impact when they reach the right people.

“Edinburgh has supported our family and our business for more than 55 years. This programme is our way of saying thank you and helping strengthen the communities that have been part of our story for generations.”

Talking about the donation of a new football kit for the entire team, Bryan Maughan, coach at Redpath Albion FC, said: “The boys and parents loved them. We wore the matchday kits for the first time at Currie, and they certainly brought us luck as we secured a great 6–2 win in monsoon-like conditions.

“The boys haven’t forgotten the offer of a breakfast roll either, and we’re all looking forward to the visit.”

The initiative is led by the Vittoria Hospitality Group, one of Edinburgh’s longest-established family-run hospitality businesses, now in its fourth generation of family ownership. 

Recipients of the donation are chosen through a monthly staff vote, giving employees across the group’s venues the opportunity to nominate and support causes close to their hearts. Schools, charities, youth groups and community organisations across Edinburgh are encouraged to apply for future rounds of support. 

For more information or to nominate a local cause, contact:

givingback@vittoriagroup.co.uk.