Tag: TikTok

First steps towards recovery as the Festival Fringe comes to a close

TICKET SALES SLUMP BY A QUARTER

The 2022 Edinburgh Festival Fringe draws to a close today having brought together artists, international arts industry and media, and both loyal Fringe fans and new audiences. 

After some of the most challenging years on record for the sector, the hard work and effort of the artists, venues, producers, promoters, arts and media industry, and staff should be recognised and celebrated.

The lead up brought with it understandable anxiety, as Fringe-makers took on the risk and uncertainty of returning in a year like no other. Audience patterns have changed, industrial action caused significant disruption to rail travel and refuse collection, and affordable accommodation in Edinburgh was at crisis point. This year’s festival has been a colossal and collective effort.

We recognise and thank the residents and businesses of Edinburgh and the Lothians, home to the Fringe for the last 75 years. Residents of our historic city accounted for 39% of all tickets issued (+4% on 2019), and their support and commitment to the festival is evident.  Overseas audience attendances also increased, accounting for 10% of all tickets issued (+2% on 2019).

While the number of tickets issued is testament to the commitment of those who put on the shows and the audiences who came to see them, far beyond what we could have imagined at the start of the year.

The growing cost of Edinburgh for artists points to the need for long-term recovery, investment, and support to ensure the sustainability and longevity of one of the world’s most important cultural events.

Some clear challenges have emerged, and we need a collective approach to address these, or the future of this long-running beacon for cultural connection and development will be in jeopardy.

This year’s Fringe saw an estimated 2,201,175 tickets issued across 3,334 shows which were performed by artists from 63 countries. The festival welcomed diverse work from Scotland, the UK, Europe and the rest of the world, with 13 showcases including work from Canada, Finland, Belgium, Taiwan, South Korea, Ireland – North and South, Denmark and Australia.

The 2022 programme tackled themes and issues such as mental health, gender and gender identity, neurodiversity, disability, feminism, lockdown, experience of migration, LGBTQ+, politics, race and racial identity and work for children; with upcoming talent showcased alongside well-known performers and international work.

The Street Events programme was extended into new sites, with 3,284 performances by Street Performers across the programme.  These included 650 Taster Stage slots on new sites in St Andrew Square and Cathedral Square in St James Quarter.  170 shows were represented, with five additional slots given to community groups and schools.   

Over 35 professional development events for Fringe participants were delivered in partnership with 16 external organisations in Fringe Central, our dedicated centre for artists at the heart of the Fringe, and on Fringe Connect, our online home for artists.

The Arts Industry office accredited 1,354 producers, programmers, bookers, talent agencies, festivals and others from 45 countries, looking to find work, tour it and support artists beyond the festival itself. They were joined by over 770 of the world’s media, and 147 delegates who participated in Screen Fringe.

The communities, learning and access team worked on a number of key initiatives, including loaning out 150 sensory backpacks for autistic children and adults.  BSL interpretation took place in West Parliament Square on five days of the festival, and a dedicated Changing Places toilet was located beside George Square.

The Society worked with over 30 Edinburgh charities and community groups to distribute over £60,000 of Fringe vouchers and Lothian bus tickets, enabling residents from across the city to experience the festival, many for the very first time.  In addition, over 900 schoolchildren came to the Fringe as part of our schools’ outreach work.

Shona McCarthy, CEO of the Edinburgh Festival Fringe Society, said: “Our enormous congratulations go out to everyone who came together to create the 2022 Edinburgh Festival Fringe. 

“This year’s festival is the first step in what will be a long road to recovery and renewal.  The hard work of thousands of artists, and hundreds of venues, producers and staff has combined to deliver the 75th anniversary festival during one of the most challenging summers on record.

“We recognise the significant amount of work that is still required to support the long-term sustainability of this phenomenal Festival.  As we review and discuss all the learnings from this year, our focus this autumn will be on planning for the 2023 Edinburgh Fringe.  

“Collectively we will work to advocate for greater support for those at the heart of the Fringe – our artists.  The eyes of the world look to this historic city every August, and we need to work together to ensure the Fringe is the best place for creatives to express their ideas, audiences to support them and for people across the sector to develop their skills and careers for the next 75 years.”

Benny Higgins, Chair of the Edinburgh Festival Fringe Society, added: “I add my congratulations to those that worked tirelessly this August to deliver the 75th anniversary of the Edinburgh Festival Fringe.  The importance of this festival cannot be underestimated.  Artists use the Fringe as a place to perform, connect and springboard onto their next career opportunity. 

“Recovery takes time, and that is why in June we launched our future development goals.  The Society acts to offer anyone a stage and everyone a seat, and there is much to do in the coming months.  We need to ensure the Fringe is the best place for thriving artists, while ensuring fair work and good citizenship. 

“Our digital experience will be key to delivering our climate action targets, and we need to do more to ensure who you are, and where you’re from, is not a barrier to attending or participating in the Fringe.”

As a charity, the work of the Edinburgh Festival Fringe Society would not be possible without the valuable support of our partners, sponsors and funders.

We are hugely grateful to the support of partners City of Edinburgh Council, EventScotland, Creative Scotland, The Scottish Government, British Council, the Department for Culture, Media and Sport, St James Quarter and Nuveen. 

Our thanks to sponsors TikTok, Johnnie Walker Princes Street, Edinburgh Gin and Cirrus Logic. Our continued appreciation also to our Fringe Angels, Patrons, Friends and supporters who help make the Fringe happen each year.

Next year’s Edinburgh Festival Fringe will run from 04 – 28 August 2023.

What is ‘cash stuffing’? 

Financial expert explains the money-saving trend taking TikTok by storm

‘Cash stuffing’ is a money-saving technique currently blowing up on social media.

With the cost of living crisis impacting the majority of the UK, Gen-Z and Millenials are looking for new ways to save. Within the past year, Google searches for the term ‘cash stuffing’ have increased by 274% (Source: Google Trends/Glimpse) and the TikTok hashtag has generated over 498 MILLION views to date.

Dan Whittaker, Personal Finance Expert at CashLady.com, has released comments explaining the trending method of saving at home, how it works, along with the downsides:

What is ‘cash stuffing’?

“Cash stuffing is a method of saving money by physically withdrawing money from your bank account and organising it in a folder system.”

“Using a personalised folder containing several labelled envelopes, savvy savers divide their monthly outgoings into categories, label each envelope with a category, then select a budget for each category and put the allocated amount of cash into the envelope.

“For example, if your monthly take home pay was £1,000, you would make your essential payments as normal, such as rent, mortgage and bills. Then, you split the remaining money into several categories within your folder.

This could be for things like ‘the weekly shop,’ ‘birthday funds,’ ‘socialising,’ ‘holiday savings’ or ‘pocket money for kids.’ Each category and its envelope would contain the exact amount allocated in your budget.”

“The technique is also sometimes referred to as the ‘cash envelope system’.”

“At the end of the month, you can see clearly how much money you have spent in each area and track it on a spreadsheet. You can then readjust your budgets for the next month to stay on track. If you’re lucky enough to have funds left over, these should be moved into a separate folder which acts as bonus savings for whatever your ultimate saving goal is.”

 Why does it work for some people?

 “This method of saving can be a great way to keep you motivated to achieve your savings goals. Breaking down larger savings goals into smaller monthly targets makes the task of saving less overwhelming, and being able to literally see the money saved each month can lead to a greater sense of achievement.” 

“Also, seeing your money physically dwindle can make you more aware of the current state of your finances. Using Apple Pay, Paypal or even online banking can sometimes feel as though you aren’t actually spending money as there is no physical cash exchanged. With cash stuffing, you have a visual representation of your earnings and outgoings which can lead to a greater sense of awareness of your finances; when you see what you’re spending, you think more about what you’re spending.”

“This is perhaps why the method is particularly popular amongst young people, who have been brought up using online banking and are seeking a new way to view and manage their money.”

 “Another bonus with this method is that you’re avoiding the risks that can come with credit cards or overdraft fees. Avoiding credit cards altogether stops those prone to overspending from racking up debts, as once your monthly budget is gone, it’s gone.”

 What are the downsides?

“Security is the biggest downside. When your money is locked away in your bank it is protected by the banks security systems and protected by schemes such as the Financial Services Compensation Scheme.”

“However, with your money living outside of your bank in cash form, it may be more vulnerable to theft, loss or damage (for instance from fire). If this were to happen then you would essentially have no recourse to recover that money. If you are interested in this technique, investing in a safe or something similar would be advisable.”

“You also aren’t earning any interest on your money while it is not deposited in a bank, building society or other savings scheme.”
 

 How can I do it?

“If you want to give Cash Stuffing a try then firstly, you need to think about what you typically spend money on. Dividing your usual spending into categories will help you to start your envelope system. Spends such as shopping, dining out, entertainment, petrol, gifts and groceries might be the most consistent monthly costs to begin with.”

“Then, think of your longer-term savings goals. Assign an envelope for this, where you can start to deposit any spare change at the end of each month. This could be for a car deposit or saving for a renovation or holiday for example, but having a specific goal is a great way to keep you motivated. Having these additional folders means you’re always allocating some money to long-term goals.”

“Next, you need to work out how much money to assign to each category. If you know you spend too much on socialising, then lower your budget in that category, and so on. After you’ve budgeted, it’s worth creating a spreadsheet to track your spending, simply writing down how much you allocated and then spent that month. This creates an awareness of your spending habits and helps see where you went right and where you could cut back. Any leftovers can be added to your long-term envelopes to encourage you to keep going.”

“The important thing is to only spend what is in that envelope. Restrict your spending to only using the allocated amount on each category and you should have savings in no time.”

Instagram, TikTok and YouTube are teenagers’ top three news sources

Teenagers in the UK are turning away from traditional news channels and are instead looking to Instagram, TikTok and YouTube to keep up to date, Ofcom has found.

Ofcom’s News Consumption in the UK 2021/22 report shows that, for the first time, Instagram is the most popular news source among teenagers – used by nearly three in ten in 2022 (29%). TikTok and YouTube follow closely behind, used by 28% of youngsters to follow news.

Top 10 news sources among 12-15 year olds

BBC One and BBC Two – historically the most popular news sources among teens – have been knocked off top spot down to fifth place. Around a quarter of teens (24%) use these channels for news in 2022, compared to nearly half (45%) just five years ago.1

BBC One remains the most used news source among all online adults, although it is one of several major TV news channels to reach fewer people in 2022.2 News viewing to BBC One, BBC Two, BBC News channel, ITV and Sky News is now below pre-pandemic levels, resuming a longer-term decline in traditional TV news viewing.

TikTok clocks up millions more news users

Conversely, TikTok has seen the largest increase in use of any news source between 2020 and 2022 – from 0.8 million UK adults in 2020 (1%), increasing to 3.9 million UK adults in 2022 (7%).3 This brings it onto a par with Sky News’ website and app.

TikTok’s growth is primarily driven by younger age groups, with half of its news users aged 16 to 24. Users of TikTok for news claim to get more of their news on the platform from ‘other people they follow’ (44%) than ‘news organisations’ (24%).4

Yih-Choung Teh, Ofcom’s Group Director for Strategy and Research, said: “Teenagers today are increasingly unlikely to pick up a newspaper or tune into TV News, instead preferring to keep up-to-date by scrolling through their social feeds.

“And while youngsters find news on social media to be less reliable, they rate these services more highly for serving up a range of opinions on the day’s topical stories.”

TV news remains trusted

TV news remains the most trusted news source among UK adults (71%), with news on social media considered the least reliable (35%). CNN (83%) and Sky News (75%) are highly trusted by their viewers for news, while the public service broadcasters are also trusted by the majority of their viewers – BBC (73%), ITV (70%), Channel 4 (66%) and Channel 5 (59%). Sixty-seven per cent of newcomer GB News’s viewers trust its news reporting.

Among teens, half of YouTube and Twitter users think they provide trustworthy news stories (51% and 52% respectively). Despite its popularity for news, fewer than a third of youngsters (30%) trust TikTok’s news content.

Decline in print news appears to accelerate

The combined use of print and online newspapers among adults is 38% in 2022, a significant decrease from 2020 (47%) and 2018 (51%).

This is being driven by the substantial decrease of print newspaper reach in recent years, with the trend seen pre-pandemic appearing to accelerate, likely exacerbated by the pandemic.

Less than a quarter (24%) of UK adults use print newspapers for news in 2022, compared with more than a third (35%) in 2020, and two in five (40%) in 2018. Use of newspapers among teenagers fell from 19% to 13% in the last five years.

News-Consumption-in-the-UK-2022-report-Download

Edinburgh Festival Fringe 2022 programme launched

CELEBRATING 75 YEARS OF MOMENTOUS MOMENTS

Today, Thursday 7th July, Edinburgh Festival Fringe Society is delighted to launch the official 2022 Edinburgh Festival Fringe programme.

After the challenges of the last two years, it feels more important than ever to celebrate the diverse selection of work on display at the Fringe, spanning the genres of theatre, dance, circus, physical theatre, comedy, music, musicals, opera, cabaret, variety, children’s shows, spoken word, exhibitions and events.

As published in June, our shared vision for the Fringe is to give anyone a stage and everyone a seat.

This year’s programme features work across 3,171 shows, from 58 countries, with themes tackling some of the most topical issues in the world today. 

From migration, refugees and displaced people, to race and identity, women’s safety, disability, mental health and climate change, as well as an exploration into gender, queer identity and drag, true crime and more along the way.

As might be expected, lockdown and wider isolation are prominent themes, as well as a focus on parent and child relationships through various generations. Joyously, this year’s Fringe brings together many well-known names, as well as emerging talent, in work both homegrown and international.

New for 2022 is an extension of the popular Fringe Street Events, which will invite audiences to enjoy performances in new locations, including St Andrew Square and St James Quarter.

In addition, Fringe Central – the festival’s home from home for Fringe artists, journalists, venue operators, creative industries, and visiting curators – is moving to St James Quarter for the first time.

In previous years this dedicated participants’ hub has played host to over 1,000 national and international media representatives, alongside 1,200 arts industry professionals looking for shows to book as well as co-commissioning and touring opportunities, making the Fringe one of the world’s foremost places for performing artists to do business, and to find opportunities to share their work in other festivals and on stage and screen.

Launching the 2022 Fringe Programme, Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society, said: “As we celebrate the festival’s 75th anniversary year, the launch of today’s programme reflects the regenerative nature of a cultural icon that has weathered many storms since its inception.

“Featuring 3,171 shows from 58 countries, this year’s programme represents a glorious return to fully live shows in theatres, venues and public spaces across Edinburgh, in one of the greatest annual celebrations of culture and creativity in the world.

“As a festival which offers anyone a stage and everyone a seat, we can’t wait to welcome artists, writers, staff, crew, venues, producers, creatives, residents and audience members together this August, after two years of uncertainty and reinvention.

“We are hugely thankful to all our sponsors and supporters – those who have backed us through the tough times and those who have come on board to ensure the Fringe returns to its full stature in its celebratory 75th year.

“Venues, producers and artists have created an amazing array of performances and events which dig into some of the most topical themes being discussed in the world today. This is an opportunity for us all to laugh, cry, celebrate and be entertained together, living in this one incredible moment and looking ahead to the future of the Fringe and the many momentous moments yet to come.”

Culture Minister Neil Gray said: “It’s fantastic to see the Fringe unveiling such a varied and exciting programme for its 75th anniversary celebrations this year.  Over the decades, as part of the Edinburgh Festivals, the Fringe has been pivotal in shaping and promoting our cultural identity on an international stage.

“To support the return and delivery of Fringe 2022, the Society has received £1.58 million through our PLACE Resilience Fund with £305,000 of this going towards maintaining the Society’s arts industry and media services and supporting the Fringe street events.

“The remaining £1.275 million in the fund has gone to venue producers so that they can continue to programme work of the highest quality.  This benefits artists, workers and audiences by protecting jobs an increasing local employment as well as promoting accessibility, sustainability, diversity and inclusion.

“I would encourage everyone to visit the Fringe this year, and to do so safely and with consideration for those around you.”

Cllr Cammy Day, Council Leader of City of Edinburgh Council, said:“This is a very special year for the Fringe, not only does it see the return of a jam-packed programme of artists and performers from across the globe, it is also marks 75 years of this remarkable festival. The Fringe’s varied programme promises to impress, entertain and educate audiences of all ages with performers visiting the capital to showcase their work and meet new audiences.

“This year also marks the fifth year of Fringe Days Out where people have the opportunity to enjoy the Fringe. Through partnerships with schools, community groups, charities and organisations Fringe vouchers, bus tickets and additional support is provided to offer residents the choice to visit the festival. I would encourage everyone to explore this year’s programme– it’s not to be missed.”

Paul Bush OBE, VisitScotland’s Director of Events, said: “The Edinburgh Festival Fringe is a fantastic platform for artists, performers and communities to connect, enjoy and share memorable experiences. 

“It is also a key part of Scotland’s portfolio of world-class events and having the Fringe in our calendar further strengthens the country’s position as a leading events destination and the perfect stage for events.

“The launch of the 2022 programme is a wonderful milestone as we celebrate 75 years of this amazing event and return of an international cultural icon. Whether it’s comedy, music or theatre, now is the time to plan and enjoy experiences that stir the emotions and elevate in-the-moment moods.”

James Stafford Head of Partnerships & Community at TikTok said: “The Edinburgh Fringe is a unique moment that brings together emerging artists in a celebration of creativity.

“Our partnership places TikTok’s global community at the heart of the iconic festival, and celebrates our joint belief that creativity is for everyone. TikTok is the home of entertainment and creativity and I know our community will welcome the opportunity to discover new artists, collaborate, and be inspired.”

Barbara Smith, Managing Director of Johnnie Walker Princes Street, said: “The Johnnie Walker Princes Street team is delighted to be on board as Official Partner of The Edinburgh Festival Fringe in its momentous 75th year.

“2022 is a big year for us, too, as we’ll enjoy our first summer open, and we can’t wait to help entertain the festival crowds when they arrive come August. We’re very much looking forward to hosting our own unmissable programme of events in our ‘Label Studio’ space as part of our ‘Pick of the Fringe’ series.

“Our guests can expect to enjoy an exciting and diverse mix of comedy, music, and theatre, paired with some of the most creative cocktails and tastiest drams Scotland has to offer.”

PICTURES: Neil Hanna Photography

Edinburgh Festival Fringe Society launches revamped 2022 Street Events

This year’s celebration of street performance will feature new locations across the city centre, supported by a new Street Performer Charter, and partnership with TikTok

Today, 22 June, the Edinburgh Festival Fringe Society is delighted to launch a revamped and expanded street events offering for 2022, in the festival’s 75th anniversary year.

In addition to the long-established performance areas on the Royal Mile and the Mound Precinct, this year’s street events will also take place at new locations in East Princes Street Gardens, St Andrew Square, Multrees Walk, and Cathedral Square outside St James Quarter.

Visitors to the street events will be able to follow a route taking in each of the performance sites following a map within the official printed Fringe programme. The street events will be delivered by Unique Events, who are managing the programme on behalf of the Fringe Society, for the second year.

The return of the street events programme is being supported by EventScotland (part of VisitScotland’s Events Directorate), and Creative Scotland, and the launch follows last week’s announcement of the Fringe Society’s new partnership with TikTok, which supports the expanded street events programme.

With activation planned across these sites, TikTok will provide a ‘taster stage’ in both St Andrew Square and Cathedral Square, where artists from registered Fringe shows can perform short snippets of their shows, giving festivalgoers a free taste of their performance.

TikTok will live stream from these stages, enabling artists to be found by digital audiences from around the world. On the Royal Mile, two new screens will stream the TikTok content, and will also be available free to registered artists to promote their show digitally, via digital posters on the screens.

Shona McCarthy, Chief Executive of the Edinburgh Fringe Festival Society, said: “We are excited to reveal our new and expanded plans for this year’s Street Events, one of the most visible aspects of the Fringe, enjoyed by audiences every year. The new route will allow audiences to meander through Edinburgh’s majestic Old Town and New Town, while enjoying artists in different locations.”

As part of today’s launch, the Fringe Society has also published the Street Performer Charter, a set of values shared by the Fringe Society and the street performing community, as represented by the Street Performers’ Council.

The Charter, which includes commitments from the Fringe Society and street performers, will facilitate fair, open decision making between the two groups. Among its various commitments, the Charter works towards increasing accessibility of street events, taking social responsibility for pay, sustainability goals, and improving health, safety and mental wellbeing among street performers.

Shona McCarthy continued: “I’m incredibly pleased to see the publication of the new Street Events Charter, developed in collaboration with the Fringe Society, and the street performer community.

“The Fringe and street events are within each other’s DNA and part of the cultural heritage of beautiful Edinburgh. This collective step establishes a great template to work more collaboratively at ensuring the Fringe is the best possible version of itself for the next 75 years, both for artists and residents.”

A spokesperson for the street performing community said: “The street performer charter marks a new chapter in what we anticipate will be an artist-led street festival for the people of Edinburgh and its many visitors to enjoy.

“We are excited to be working with the Fringe and their partners, to keep alive the long history of street performance that is at the heart of the Edinburgh Fringe, as we celebrate 75 years.”

Paul Bush OBE, VisitScotland’s Director of Events, said: “As one of Scotland’s most recognisable cultural assets, EventScotland is delighted to be supporting the return of the Fringe street events. It is an integral part of the festival, providing audiences with the chance to connect with performances and get a taste of the Fringe for free.

“Scotland is one of the best places in the world to experience events, and after the challenges of the last two years, now is the time to plan and enjoy experiences like the street events that stir the emotions and elevate your mood.”

James Stafford, Head of Partnerships & Community at TikTok, said: “The Edinburgh Fringe is a unique moment that brings together emerging artists in a celebration of creativity.

“Our partnership places TikTok’s global community at the heart of the iconic festival, and celebrates our joint belief that creativity is for everyone. TikTok is the home of entertainment and creativity and I know our community will welcome the opportunity to discover new artists, collaborate, and be inspired.”

Nick Peel, Managing Director at St James Quarter, said: “St James Quarter is a welcoming cultural and lifestyle hub for art, culture and fashion and we’re passionate about supporting Edinburgh’s world-renowned cultural offering and its vibrant events calendar.

“It’s a privilege to be working with the Edinburgh Festival Fringe Society and we look forward to hosting some of the amazing street events on Cathedral Square.”

TikTok becomes first Virtual Stage Partner of the Edinburgh Festival Fringe

TikTok and the Edinburgh Festival Fringe Society have announced an exclusive new partnership that will see the entertainment platform become the first Official Virtual Stage to the world’s premier performing arts festival.

In celebration of the 75th anniversary of the Edinburgh Festival Fringe, the partnership brings together the Fringe’s rich heritage, with TikTok’s thriving global community, aiming to showcase the magic and creativity that artists from around the world bring to Edinburgh’s stages to an even wider audience.

Every year, Edinburgh plays host to this iconic cultural event, as the eyes of the world look to the Fringe for the next generation of performance talent. This year, these vibrant and creative communities can also be discovered on TikTok throughout August and beyond.

As the Virtual Stage, TikTok will bring the creative artistry of the Edinburgh Fringe to the community, livestreaming performances from across the festival’s venues and from TikTok’s virtual stage in app. An Edinburgh Festival Fringe Hub will also host all the latest #EdFringe content in one place for the TikTok community to discover.

Over the past four years we have seen creativity in every form thrive on TikTok, from the emergence of community curated musicals, which have generated over 890 million views in app, to comedy which has played a pivotal role on TikTok, with over 1.6 billion views of the #Comedy hashtag, TikTok has supercharged the careers of comedians like Munya Chawawa, Abi Clarke and SugarCoatedSisters. TikTok is a hub for creativity and has become an essential platform for emerging talent.

Alongside the virtual stage, two digital screens on the Royal Mile, the heart of Scotland’s historic capital, will showcase TikTok content. These screens will offer a platform for emerging comedy, music and theatre talent on TikTok, while also helping festival goers discover new artists and spotlight the must-see shows from the Fringe.

TikTok will also co-host the Official Taster Stage with the Fringe, with a TikTok installation on the Mound Precinct for festival goers, performers and the Edinburgh community alike to experience.

TikTok creators will be invited to the festival, performing live on stage and bringing the Fringe experience to life. In addition, TikTok will be working directly with Fringe artists and performers, offering a programme of bespoke workshops and performer education, so artists can continue to utilise the platform to reach larger audiences and test new material.

The Edinburgh Festival Fringe and TikTok share the belief that everyone should have the opportunity to express themselves freely and creatively. This partnership forms part of TikTok’s broader commitment to breaking down the barriers to entry within the arts and the entertainment industries, which has also seen it partner with the Cannes Film Festival, Eurovision and the Hay Festival.

James Stafford Head of Partnerships & Community at TikTok said: “The Edinburgh Fringe is a unique moment that brings together emerging artists in a celebration of creativity.

“Our partnership places TikTok’s global community at the heart of the iconic festival, and celebrates our joint belief that creativity is for everyone. TikTok is the home of entertainment and creativity and I know our community will welcome the opportunity to discover new artists, collaborate, and be inspired.”

Shona McCarthy, CEO at The Edinburgh Fringe Society said: “The Edinburgh Festival Fringe is an annual phenomenon like no other, one of the world’s great celebrations of performing arts and creativity, and we’re delighted to be partnering with TikTok in our 75th anniversary year.

“TikTok’s expertise in the creative spaces make it the perfect partner for our Official Virtual Stage. We look forward to joining artists together with TikTok’s unique virtual creativity, bringing the Fringe to a new global audience.

“For the Fringe it’s about offering anyone a stage and everyone a seat, and this partnership will allow us to offer this to audiences wherever they are in the world”

What can happen in one internet minute?

   

  • Every minute 167 million videos are watched by TikTok users  
  • On YouTube 694,000 hours are streamed each minute, which equates to roughly a month in real-time  
  • On Amazon $283,000 are spent by customers every minute  

What can happen in an internet minute? Millions of videos, messages, emails, and texts are uploaded and viewed, and the content consumed adds up to hundreds of thousands of hours in real-time.  

Every minute 167 million videos are watched by TikTok users, recent research by advertising specialists N.Rich reveals.  

In the study, Statista data was analysed to calculate the public’s engagement with the most popular corners of the internet.  

Facebook receives 44 million views each minute via Facebook Live. While on iMessage 12 million messages are sent on the Apple service in the same timeframe.  

Each internet minute, 5.7 million searches take place on Google. While on Snapchat 2 million messages are sent via the app in that period of time.  

Each minute, 694,000 hours are streamed on YouTube, which equates to roughly a month in real-time. 

Newbie app Discord is responsible for 668,000 messages being sent every minute.  

On Twitter, 575,000 tweets are posted during the same timeframe.  

Video streaming site Netflix is also popular, with 452,000 hours watched each minute on the website. 

Amazon lives up to its powerhouse reputation, with $283,000 spent on the e-commerce site each minute. That’s almost $7 million spent within 24 hours. 

Commenting on the study, a spokesperson for N.Rich said, “With a vast number of people online and advertisers vying for the attention of potential customers, it’s vital that you speak to customers in a way that they hear you and feel heard too.

“You wouldn’t speak to your best friend the same way as your grandmother. That’s why you need to adjust your message for each platform and find the right customers where they are – be it on TikTok, Facebook, or elsewhere. ”  

One internet minute 

Platform  Amount per minute 
TikTok 167 million videos watched by users  
Facebook Live 44 million views received 
iMessage (via Apple) 12 million messages sent 
Google 5.7 million searches 
Snapchat 2 million messages sent 
YouTube 694,000 hours streamed  
Discord 668, 000 messages sent 
Twitter 575, 000 tweets posted 
Netflix 452, 000 hours watched 
Amazon $283,000 spent  

The study was conducted by  N.Rich, which offers a rich array of intent data and ad inventory that enable marketers to drive awareness and lead generation effectively.   

Facebook dominates App Market during lockdown

  • With 850 million downloads last year, TikTok is the world’s most popular app
  • However, four Facebook-owned social platforms appear among the top six, with a combined figure of more than two billion downloads
  • This accounts for almost half of the Top 10’s global download figures

A new study shows that while TikTok has been revealed as the world’s most popular and downloaded mobile app, social media giant Facebook dominates the market with four of its platforms.

Research conducted by app development company Bacancy Technology outlines that social video-sharing platform TikTok was downloaded a total of 850 million times last year, receiving 250 million more downloads than the second most popular app on the list, WhatsApp.

However, having acquired Instagram in 2012 and WhatsApp in 2014, Facebook takes up four spots in the Top 10 most popular apps of 2020, with a combined total of more than two billion downloads. This figure accounts for 46% of the total download figures within the top 10 list.

Following last year’s increase in remote working, conference call platform Zoom – which ranks fifth on the global list – received 477 million downloads last year, coupled with an increase in revenue of 317% over figures from 2019.

Top 10 Global Apps of 2020

AppDownloads 2020
TikTok850 million
WhatsApp600 million
Facebook540 million
Instagram503 million
Zoom477 million
Messenger404 million
Snapchat281 million
Telegram256 million
Google Meet254 million
Netflix223 million

Assessing a number of the most popular social platforms, the United States – which has the third largest population count in the world – ranks as the country with the highest active user counts for Tiktok, Instagram and Snapchat.

India, with the second highest population in the world, has the largest amount of users of both WhatsApp and Facebook.

Country with highest users counts for Apps (raw user figures)

AppCountry with highest user count# of users, in millions% of population
TikTokUnited States65.919%
WhatsappIndia39027%
FacebookIndia32022%
InstagramUnited States14042%
SnapchatUnited States10832%

However, analysing an app’s number of users as a percentage of each country’s population reveals that TikTok has the highest penetration in the Netherlands with 22% of its population using TikTok. This is followed by the US (19%) and Norway (18%).

Seven in 10 Spanish citizens are actively using Whatsapp, while three quarters of the population of the Philippines have active profiles on Facebook – a figure that trumps both America (57%) and the UK (55%).

Half of the Turkish population are active on their Instagram accounts – representing the country with the highest usage, and the same can be said of Snapchat’s popularity in Saudi Arabia, with 50% of the population holding active user accounts.

Naturally, these figures do not factor in fake accounts or users that may have more than one social media account, though they show an interesting indication of each app’s global popularity.

Country with highest users counts for Apps (as a percentage of population)

AppCountry with highest user count# of users, in millionsPopulation% of population
TikTokNetherlands3.817,178,41922%
US65.9333,230,77019%
Norway15,469,88718.20%
WhatsappSpain3346,775,58470%
Italy3560,359,65758.00%
Germany4884,091,60457%
FacebookPhilippines83111,249,11674%
Thailand5170,000,66272%
Mexico93130,486,51271%
InstagramTurkey4485,379,96151%
Brazil95214,289,41744%
US140333,230,77042%
SnapchatSaudi Arabia19.635,433,66255%
France24.565,439,40737%
United States108333,230,77032%

TikTok triumphs once again as the world’s highest-grossing app, with reported revenue of 540 million USD last year. Despite lockdown restrictions limiting face-to-face contact, online dating platform Tinder lands in second place with 513 million USD, and streaming video giant YouTube rounds off the top three, snatching up 478 million USD.

Highest grossing app of 2020 (Global)

AppRevenue, millions USD
TikTok540
Tinder513
YouTube478
Disney314
Tencent Video300
Piccoma289
Line Manga249
iQIYI240
Netflix209

Commenting on the findings, a spokesperson for Bacancy Technology said: “Lockdown restrictions and the ‘stay at home’ mantra of 2020 caused many of us to turn to the internet and various apps for entertainment and to indulge in some level of human interaction.

“TikTok’s seemingly endless library of entertainment has clearly captured the attention of millions of people, while the staple social media apps continue to be an integral part of our daily lives.”

This research was conducted by app development company Bacancy Technology, an exclusive hub of top software developers, UI/UX designers, QA experts and more, offering development services aimed at the creation of high-end, enviable applications.

Social media platforms unite to support COVID-19 vaccine drive

Snapchat, Reddit, TikTok and YouTube partnered with UK government to encourage users to get the vaccine

  • Collaboration comes as all adults aged 18 and over invited to get a jab
  • Filters and a range of stickers will be available on Snapchat from today
  • Other platforms will host live question and answers with medical experts providing vaccine advice

Leading social media platforms popular with young people including Snapchat, Reddit, TikTok, and YouTube, are supporting the vaccination programme by encouraging their users to get coronavirus (COVID-19) jabs.

The partnerships come as all adults aged 18 and over are invited to receive a vaccine in England as the vaccination programme continues at unprecedented pace and scale.

Snapchat users can use NHS stickers, a filter, and later this month, an augmented reality lens that all read: ‘I’ve had my vaccine’ for UK users to share on their accounts.

The platform is also hosting a series of question and answers with medical experts on the Prime Minister’s snapchat account. The most recent took place on Saturday (19 June) with Dr Kiren Collison, the interim Deputy Medical Director for Primary Care for NHS England, who answered questions from the public about the vaccine.

Snapchat has also expanded its: ‘Here For You’ feature which provides in-app resources to people looking for more information around health, mental health and wellbeing.

When someone searches for ‘COVID-19’, ‘vaccine’, ‘NHS’ and ‘vaccination’, they will have access to expert NHS resources on the vaccine to make sure they are well informed, build confidence and tackle misinformation.

The activity supports the NHS ‘every vaccination gives us hope’ campaign encouraging younger people to get their vaccine and join the millions of people who have already received their jabs.

The government met its target of offering a vaccine to the most vulnerable by 15 April and is on track to offer a first dose to all adults by 19 July, 2 weeks earlier than planned. NHS England has extended the offer of a vaccine to all adults.

Health and Social Care Secretary Matt Hancock said: “With the offer of the vaccine now extended to all adults in England, we are leaving no stone unturned to boost uptake and encourage everyone to get the jab when eligible.

“I am delighted that Snapchat, Reddit, TikTok and YouTube – some of the most influential social media platforms – are coming together to support the biggest and most successful vaccine effort in NHS history.

“We’re accelerating our vaccine programme on the road to recovery and I urge everyone to come forward for the offer, roll up their sleeves and join the millions that already have the fullest possible protection from 2 doses.”

Digital Secretary Oliver Dowden said: “Our vaccine rollout has been a great success story and is now available to all adults.

“We have worked closely with social media platforms throughout the pandemic to promote life saving vaccine information, and this new initiative with popular platforms will help drive take-up even higher.

“We are also tackling misinformation online through our new Online Safety Bill to make sure people are not bombarded by harmful content.”

The community network platform Reddit has hosted 2 live ‘ask me anything’ sessions on its coronavirus forum, featuring experts such as Dr Amalina Bakri answering questions from Downing Street. Reddit will continue to host question and answers over the coming weeks to help people access factual and reliable information from a range of experts.

TikTok’s support for the vaccine rollout includes adding the NHS ‘I’ve had my COVID vaccine’ stickers to its library for users to share, and working with Team Halo – a group of scientists using the platform to provide the latest information on vaccines with entertaining and shareable videos.

Vaccines Minister Nadhim Zahawi said: “I’m thrilled that some of the leading social media platforms are joining forces to boost vaccine uptake among younger people. This is another incredible asset to our vaccination programme, which is already saving lives.

“The vaccine is our way out of this pandemic and we have made incredible progress so far with more than 4 in 5 adults receiving at least one dose and all adults being invited.

“I encourage everyone to get the jab – it could stop you becoming seriously ill and protect your loved ones.”

Ed Couchman, UK Regional General Manager at Snapchat, said: “With Snapchat playing a key part of the lives of young people around the world, we’re thrilled to collaborate with the government to make sure they have accurate and trusted resources to stay safe, healthy and informed.

“As well as creative tools, it’s great to be expanding our in-app health and wellbeing support portal with NHS resources about the vaccine and to host question and answer sessions with key government officials from the Prime Minister’s official Snap Star account.

“As we enter this next phase of the COVID-19 recovery in the UK, we continue to explore new ways we can collaborate with trusted partners and organisations to help support the health and wellbeing of our Snapchat community.”

In collaboration with the NHS, YouTube has rolled out a video campaign with the tagline: ‘Let’s Not Go Back’ to remind its core 18 to 34-year-old audience of the importance of being vaccinated through messaging that speaks to their personal experiences from a year in lockdown.

The campaign is running on YouTube, and on national billboards and bus stop advertising, and on social media. Collectively, these information panels have served over 400 billion impressions worldwide.

Ben McOwen Wilson, UK Managing Director at YouTube, said: “We are delighted to have been able to support the NHS with our ‘Let’s Not Go Back’ campaign to encourage young people to get vaccinated. From billboards to bus stops, online and off, we reached young people wherever they are to raise awareness of the key role they have to play.

“It has been fantastic to witness the public response to our national initiative and to have seen the rates at which young people have stepped up. We will continue to work to combat the pandemic by using YouTube’s extensive reach among young people to help in this critical national effort.”

Dr. Jessica Ashooh, Director of Policy for Reddit said: “Building bridges between policymakers, industry experts, and online communities is central to how we elevate authoritative vaccine information on Reddit.

“Our partnership with 10 Downing Street has enabled us to promote quality COVID-19 resources for Redditors in the United Kingdom.”

Last year Digital Secretary Oliver Dowden and Health and Social Care Secretary Matt Hancock agreed new measures with social media platforms to limit the spread of false vaccine information and help people find the information they need about any COVID-19 vaccine.

At a virtual roundtable, Facebook, Twitter and Google committed to the principle that no company should profit from or promote false information about COVID-19 vaccines, to respond to flagged content more swiftly, and to work with authorities to promote scientifically accurate messages.

The government has also developed a toolkit with content designed to be shared via WhatsApp and Facebook community groups, as well as Twitter, YouTube and Instagram, to tackle false information about the vaccine.

Earlier this year we announced that Facebook and Instagram are backing a new nationwide social media campaign launched by the government and the NHS for people to show their support for the vaccine roll out.

The initiative allows users to update their profiles with a range of specially-designed profile frames and graphics. People can use these to show ‘I’ve had my vaccine’ or make a pledge that ‘I will get my vaccine’.

The government met its target of offering a vaccine to the most vulnerable by 15 April and is on track to offer a first dose to all adults by 19 July, 2 weeks earlier than planned. NHS England has extended the offer of a vaccine to all adults.

More than one million jabs were booked on Friday and Saturday after vaccinations opened to all over-18s in England.