Tag: rebrand

Leith-based neurological therapy charity announces new name

Leith-based charity Compass Therapy Support Community has rebranded and is now The Neuro Therapy Place.

The Neuro Therapy Place supports people living with neurological conditions through a range of affordable therapies including oxygen therapy, specialist physiotherapy, and other targeted therapeutic interventions.

Our historical and ongoing commitment to fundraising in support of our charitable mission and to improve the lives of our neurological clients, enables us to subsidise our therapies meaning our clients can access them at significantly reduced rates.

Services are also available to individuals without non-neurological conditions at a lower level of subsidy, helping to generate income that supports the charity’s wider mission.

Why The Neuro Therapy Place?

“This change has come from listening,” said Genevieve Harrison, CEO. “When we spoke with the people who know us best, there was a strong sense that our name should clearly reflect both our expertise in neurological therapy, and the sense of belonging people feel when they walk through our doors.

“The Neuro Therapy Place captures who we are: specialist, supportive, and rooted in community. We’re incredibly proud to step into this next chapter with a name that feels truly aligned with our purpose.”

The new name has been carefully selected to reflect the organisation’s specialist focus on neurological conditions, while strengthening its ability to communicate clearly with clients, healthcare professionals, funders, and partners.

The decision follows consultation with external marketing and branding specialists, alongside feedback from members, client representatives, volunteers, and supporters. Research indicated that the previous name did not convey the charity’s specialist focus to prospective clients, health professionals, or funding partners.

Why the change?

The Neuro Therapy Place was selected for several key reasons:

  • Clarity – The name immediately communicates the organisation’s neurological focus.
  • Distinctiveness – It stands out within the health and wellbeing sector.
  • Accessibility – It feels welcoming, personal, and easy to understand.
  • Referral friendly – Clear and memorable for busy healthcare professionals.
  • Stronger fundraising potential – Clearer messaging enables donors and funders to better understand and connect with the charity’s impact.

Strengthening Partnerships and Sustainability

The name change coincides with a renewed strategic focus on long term sustainability and partnership development. In 2025, the organisation appointed a Business Development Manager, and Community Fundraiser to expand external partnerships, increase awareness, and connect with members of the community who may not yet know about its services. 

Commitment to Community Remains Unchanged

While the name is changing, the charity’s mission remains constant: to provide high quality neurological and oxygen therapy, alongside community-based programmes, delivered at subsidised, affordable rates.

This rebrand is not about leaving the past behind. It is about ensuring the organisation’s identity accurately reflects the vital specialist work it delivers today and positions it confidently for future growth.

With continued support from funders, partners, and the wider community, The Neuro Therapy Place aims to reach more people, strengthen partnerships, and deepen its impact in the years ahead.

Primark celebrates 50 years in Scotland with a ‘wee nod’ to loyal Scots

  • ‘Preemark’ signs and window displays appear overnight in all 21 of the retailer’s stores across Scotland. 
  • Scottish shoppers can enjoy the rebrand from today until Sunday 24th August as the retailer marks 50 years on the Scottish high street this summer. 
  • The celebrations were inspired by Primark’s viral Instagram post earlier this year, designed to settle the debate once and for all on how to pronounce its iconic name. 

Scottish shoppers will hardly believe it when they see it today as Primark finally relents on one of its biggest brand debates after 50 years.  

To mark 50 years of Primark on Scotland’s high streets in style with both customers and colleagues, the retailer is tipping its hat to celebrate with a ‘Preemark’ rebrand, which has appeared in all 21 of its Scottish stores overnight.  

The full ‘Preemark’ store takeovers are now live in Hamilton, Edinburgh Princes Street and Glasgow’s Argyle Street, alongside fun ‘Preemark’ themed window activations in its remaining 18 Scottish stores up and down the country.  

Scots can enjoy the retailer’s significant milestone in every store until Sunday 24th August. The celebrations are a ‘wee nod’ to how most Scots pronounce the popular brand name as ‘Pr-EE-mark’.  

This comes after the retailer tried to settle the debate about how to pronounce its brand in an Instagram post that went viral earlier this year. The ongoing speculation ranges from how most people know it, ‘Pr-EYE-mark’, to ‘Pr-AYE-mark’ and the favoured Scottish ‘Pr-EE-mark’.  

Gavin O’Reilly, Area Manager for Primark Scotland West and Cumbria, who currently oversees Primark’s first store in Hamilton, Scotland, said: “Our loyal Scottish shoppers have been instrumental to our success over the last 50 years, so we thought it was high time we acknowledged it in true Primark style.

“It’s a proud moment for all our stores to be celebrating our milestone together with a fun ‘Preemark’ nod, which is simply what we know our Scottish shoppers and colleagues are calling us every day anyway!”  

‘Pree-marking’ half a century in Scotland 

Daily Record – 1979 – to credit Reach PLCDownload

Today, Primark has 21 stores covering over 755,000 sq. ft of retail space across Scotland’s much-loved towns, city centres and retail parks, and employs over 2,637 retail colleagues nationally.  

From day one, Primark was a hit with Scottish shoppers who initially queued up for its “unbeatable” opening offers in its first store in Hamilton, during the summer of 1975, including women’s tweed coats for £9.50, printed crepe blouses for 99p and briefs for 25p.

Across menswear, V-neck Shetland sweaters were sold for £2.85, poly-cotton shirts for 99p and socks for 23p. Children’s clothing highlights included slacks for 99p, ‘car coats’ for £1.99 and pinafore dresses for £1.65. 

Over the years, some of its most popular products in Scotland include velour tracksuits – popular in the early 2000s – as well as a gold sequin dress and Saltire beach towels. Made exclusively for Scottish shoppers, the retailer has produced a line of Scottish pyjamas, Edinburgh-themed t-shirts from £3.00 and more recently its Scotland Euros t-shirts. 

From its first and smallest store in Hamilton at just 9,300 sq. ft to the largest store on Edinburgh Princes Street, covering 73,900 sq. ft with stunning views of Edinburgh Castle, Primark has continued to grow in size and scale. Its in-store experience has evolved to now feature beauty studios, nail salons and a wide choice of destination cafes – including its popular evolving cafés in Edinburgh and Braehead. 

Over the past three years, Primark has invested over £20 million in its stores which includes significant upgrades to stores in Clydebank, Hamilton, Stirling and Irvine so far this year. It has also introduced self-service checkouts and its popular Click & Collect service to all stores in Scotland.

Now every Primark shopper can access the full range, ordering online and collecting more easily and conveniently from their local store in just two days. Looking ahead, the retailer has confirmed it plans to invest a further £9 million in its Scottish stores over the next two years as it reaffirms its commitment to Scottish retail. 

Kari Rodgers, UK Retail Director at Primark, said: “The high streets and fashions have changed a lot over five decades in Scotland, and Primark has been there every step of the way.

“As we’ve evolved to meet this change in demand, our commitment to offering people great quality clothing at affordable prices is stronger than ever. There is such pride in our stores in Scotland and our customers feel it too, so it’s fantastic to be celebrating such an important milestone together.

“Over the last three years we’ve invested more than £20 million in our stores across Scotland and we’ve a further £9 million planned over the next two years to improve our stores and support the future of Scottish retail.” 

Across the UK, Primark operates 197 stores, including 21 in Scotland, and employs 30,000 colleagues. Meanwhile, 2.3 million people every week cite Primark as the main reason for visiting their local high street, and for every £10 spent in a Primark, shoppers spend an additional £3.60 which produces a positive economic ripple effect for local high streets*. 

Picture – Chris Watt Photography 07887554193 info@chriswatt.com www.chriswatt.com Preemark Edinburgh

Timeline of Primark’s stores in Scotland 

  1. August 1975 – Hamilton, 29 Quarry Street, ML3 7AW 
  2. June 1995 – Motherwell, 20-26 Brandon Place South, ML1 1RB 
  3. September 1999 – Clydebank, Unit 2, 117 Sylvania Way, G81 2RR 
  4. March 2001 – Stirling, Goosecroft Road, FK8 2EA 
  5. April 2001 – Braehead, Unit 1a, Braehead Shopping Centre, G51 4BS 
  6. May 2001 – Aberdeen, 152 Union Street, AB11 6BH 
  7. June 2001 – Dundee, 40 High Street, DD1 1TU 
  8. April 2002 – Sauchiehall Street, Glasgow, G2 3ER 
  9. April 2003 – East Kilbride, Unit 4, Plaza Shopping Centre, G74 1LW 
  10. June 2006 – Ayr, Unit 8, Taran Walk, Kyle Street, KA7 1TU 
  11. September 2006 – Argyle Street, Glasgow, G2 8AG 
  12. October 2006 – Park Head, Glasgow, G31 4EB 
  13. October 2006 – Inverness, 16-18 Bridge Street, IV1 1HG 
  14. November 2006 – Greenock, Oak Mall Shopping Centre, PA15 1JW 
  15. December 2006 – Dunfermline, 127-137 High Street, KY12 7DR 
  16. March 2007 – Irvine, Unit 46, Rivergate Centre, KA12 8EH 
  17. November 2010 – Perth, 134-148 High Street, PH1 5UH 
  18. December 2011 – Livingston, The Centre, EH54 6HR 
  19. December 2011 – Edinburgh Princes Street, The Centre, EH54 6HR 
  20. December 2015 – Fort Kinnaird, The Centre, EH54 6HR 
  21. December 2024 – Glasgow Fort, G34 9DL 

From Heartbreak to Hope: – New national charity for seriously ill children’s mental health

 Imagine This, the only UK charity solely dedicated to children’s mental health, today unveils its new name as part of a bold new chapter in its mission to support the mental wellbeing of seriously ill children and their families across the UK. Formerly known as The Murray Parish Trust, the rebrand marks a renewed focus on this urgent and underserved area.

Founded in 2014 by actors Sarah Parish MBE and Jim Murray MBE, following the tragic loss of their daughter Ella-Jayne at just 8 months old, the charity has spent over a decade delivering life-changing projects in paediatric care in Hampshire, where the couple live. In 2024, the charity expanded its mission nationally in response to the growing need for mental health support in children’s healthcare. 

MBE

Awarded in the 2025 New Year’s Honours List, their MBEs will be formally presented by HRH The Prince of Wales at Windsor Castle tomorrow. The Honours celebrate a decade of extraordinary dedication to improving the lives of seriously ill children and their families across the UK.

Their leadership has driven vital progress in paediatric care, from funding life-saving medical equipment to championing imaginative, mental health-focused projects that offer children and families hope, connection, and support during the hardest times.

Rebrand

Today, The Murray Parish Trust is rebranding as Imagine This: an inspiring new name designed to capture hearts, inspire hope, and raise the profile of the urgent mental health crisis facing seriously ill children and their families. This fresh identity reflects the charity’s renewed commitment to being more imaginative, accessible, and far-reaching in its mission.

The need for mental health support for these children is immense and growing, and to meet this, Imagine This is positioning itself to scale its projects and extend its reach across the entire UK. With a clear focus on ensuring no seriously ill child or family faces the mental health challenges of serious illness alone, the charity’s mission is to reach every seriously ill child by 2035.

Key Statistics

There are more than one million seriously ill children in the UK. These children, and their families, are significantly more likely to experience poor mental health, facing trauma, anxiety, and isolation, often with little or no emotional support.

Recent research shows that nearly one in five seriously ill children suffer from anxiety, and around one in seven live with depression, rates far higher than those in the general child population.

The emotional toll extends to parents, who are often expected to cope alone. Mothers of seriously ill children are particularly vulnerable, with one in four experiencing anxiety or depression . Fathers, too, frequently report suffering in silence.

Behind these statistics are children missing school, withdrawing from their friends, and struggling to cope with overwhelming diagnoses and medical trauma, without access to the broad, holistic support they urgently need.

From creative therapies to peer connection, tailored emotional care, and safe spaces just to be children, these forms of support can be life-changing, but far too many go without.

“Imagine being told your child has a serious illness, and trying to hold your family together while navigating a world focused almost entirely on their medical care”, says co-founder Sarah Parish MBE. 

“We know that trauma firsthand, and we know how much more support families need. Without early, meaningful support, the impact on children and their families’ mental health can last a lifetime.

“That’s why Imagine This exists:to help ensure no child or family faces the emotional toll of serious illness alone.

Our vision is for every seriously ill child and their family to have access to the kind of imaginative, empowering support that helps them navigate their journey with connection, resilience, and hope. This new identity marks our commitment to every one of these children and their families.”

The name Imagine This captures both empathy and possibility, a reflection of the daily challenges faced by seriously ill children and their families, and a call to reimagine what meaningful support can look like.

The charity delivers imaginative, diverse and impactful projects, helping families cope with the emotional and psychological toll of serious illness.

These innovative projects include groundbreaking Positivity in Motion – dance, music and yoga therapy delivered in partnership with Synergy Dance Outreach, to children at Great Ormond Street Hospital and Evelina London Children’s Hospital.

“This isn’t just a name change,” co-founder Jim Murray MBE adds. “It’s the beginning of a bold, nationwide movement to transform how we support the mental wellbeing of seriously ill children and their families living through the unimaginable.

“Our ambition is clear: by 2035, we aim to reach every seriously ill child in the UK, bringing imaginative and innovative projects to children in hospitals, hospices, and communities across the UK. Imagine This is the only UK charity solely dedicated to this urgent need, and we’re just getting started.”

Professor Lorna Fraser of Palliative Care and Child Health at King’s College London says, “When a child becomes seriously ill, this can impact the entire family.

“Our research shows the impact of serious physical illness on the mental health of the children and their parents, and how difficult it can be to access timely and appropriate support.

“We need to prioritise mental health support – it is an essential component of care for children with serious illness and their families. Imagine this is helping to shift that thinking, and it’s long overdue.”

This milestone also marks the start of an exciting new chapter, with the appointment of Ellie Main as Head of Fundraising and Operations.

Formerly Senior Fundraising Manager at BBC Children in Need, Ellie brings a wealth of experience in strategic growth and nationwide programme delivery, putting Imagine This in a strong position to scale its impact and reach every seriously ill child in the UK by 2035.

To find out more, visit imaginethis.org.uk 

Walking charity steps into new era with new name and bold rebrand

PATHS FOR ALL HAS BEEN RENAMED WALKING SCOTLAND

  • New name signals commitment to making Scotland more active

SCOTLAND’S national walking and wheeling charity has today announced it has rebranded, marking a bold new chapter after almost 30 years of empowering people to walk more, move more and enjoy the outdoors.

Walking Scotland has officially unveiled its new identity, replacing its long-established name, Paths for All, to better reflect its mission and growing impact across the country.

The change signals the charity’s renewed commitment to embedding walking and wheeling into the everyday lives of Scots, enhancing health, wellbeing and sustainability.

From local Health Walks to national policy changes, the organisation has built meaningful partnerships and inspired communities to enjoy the benefits of active travel.

This rebrand follows their ‘Every Day in May’ campaign as part of National Walking Month, which encouraged people across Scotland to walk daily and to discover the profound social, physical, and mental benefits that even short walks can bring.

The charity’s new name reinforces its position as the country’s national authority on walking and wheeling – building on decades of proven impact while setting ambitious goals for the future. It envisions a Scotland where everyone, regardless of who they are or where they live has access to safe, welcoming environments to walk and wheel.

Walking Scotland’s launch follows overwhelming support for a clearer, bolder brand that better communicates its purpose and makes it easier for people to get involved – whether through walking, wheeling, supporting or donating.

The shift also reflects the growing recognition of walking as a low-cost, high-impact solution to a range of societal challenges, from health inequalities to the climate-nature emergency.

Kevin Lafferty, Chief Executive of Walking Scotland said: “This isn’t just a name change, it’s a renewed commitment to putting walking and wheeling at the heart of everyday life in Scotland.

“For almost 30 years, we’ve made a real difference in communities across the country. But we’re not done yet. Walking changes lives – it improves health, connects people and helps address some of Scotland’s biggest challenges.

“Walking Scotland reflects a fresh and inclusive identity that truly captures the scale of our ambition for the next 30 years. We want everyone in Scotland to be able to walk and wheel, everywhere, every day.

“The feedback from our stakeholders, communities and partners has been incredibly positive – this brand resonates and will help us reach more people and grow our impact.”

The organisation points to a growing body of evidence that supports its mission. According to the most recent national attitudes survey, over 77% of Scots agree that walking helps to clear their minds and improve their mood.

Crucially, walking is free, widely accessible, and requires no special equipment, making it a simple yet powerful tool in the fight against inactivity, social isolation, and pressure on the NHS.

To find out more about Walking Scotland, visit: www.walkingscotland.org.uk

The Scottish Institute unveils new campus with red carpet launch event

The evening marked the opening of The Scottish Institute of Theatre, Dance, Film and Television following renaming and opening of new campus

The Scottish Institute of Theatre, Dance, Film and Television (The SI; formerly the MGA Academy of Performing Arts) unveiled its brand new Livingston campus last night at a red-carpet launch event celebrating the renaming of the school and new facilities for its students.

The launch party, held at The SI’s new state of the art facilities in Livingston, Scotland, marks a pivotal rebrand for the school with a name change, a new campus and new management from Ireland’s Silver Rock Studios.

The university is also now expanding its reach to international students for the first time as well as continuing to boost local Scottish talent, positioning Scotland as the go-to destination for success in the creative industries.

All guests, staff, and students were treated to an evening of performances, art installations, and a special performance of Dougie MacLean’s famous Caledonia from the school’s current students.

Alumni from The MGA Academy of Performing Arts, now known as The Scottish Institute, have gone on to success in film and television including playing leading roles in BBC’s Gossip Girl and major West End shows such as The Book of Mormon, Wicked and Six!.

Under its new management from Ireland’s Silver Rock Studios, and with new President and CEO Andy Egan, future students will be guaranteed credits as part of their degree, as part of The Scottish Institute of Theatre, Dance, Film and Television’s plans to foster the stars of tomorrow.

The SI: Rebrand for MGA Academy

The Scottish Institute of Theatre, Dance, Film & Television (The SI) is today unveiled as the new name of Scotland’s leading arts education institution, and only CMDT-accredited school in Scotland, formerly known as the MGA Academy of Performing Arts.

The renaming comes from the institute’s new ownership from major Irish production studio, Silver Rock Studios. Leading with an official rebrand and relocation, its new commercial model aims to reflect the institute’s existing position as a leader in the global performing arts landscape, as well as its new global footprint.

The institute has transitioned to a larger campus in Livingston, with brand new state-of-the-art facilities and resources, which will be open to international students for the first time.

The new model incorporates world class training from some of the biggest names in the industry, alongside high-end sponsorships for industry-standard tech and equipment, which will solidify its offering of world-leading arts education for both local and global talent.

The school is now also able to guarantee students credits on their CV through Silver Rock Studios, and new partnerships with global companies will remove many of the financial barriers to high quality performing arts training for home-grown talent.

The restructure enables the academy to expand its foundation, undergraduate and postgraduate courses across the performing arts, and increase intake of both full-time and part-time students, with the capacity to triple the previous student enrolment.

The Scottish Institute will offer the highest quality of training from world-leading educators and faculty, reflecting its culture of nurturing inclusivity, equality and learning. As part of its new industry-leading facilities, the institute has opened the Howden Park Theatre, an innovative and fully equipped performance space with a 300-seater auditorium and rehearsal rooms to facilitate all student performances.

Having built a strong reputation as one of the foremost centres for performing arts education in the country, The Scottish Institute has secured funding from West Lothian Council, Creative Scotland, and Scottish Government Funding enabling it to expand and strengthen it’s offering to student.

The Scottish Institute will open the doors to its new campus with an official launch event on 25th of April 2024, featuring a selection of student performances and an all-star guest list.

As a leading vocational performing arts school, the launch of the new campus and title marks a transformative time for The Scottish Institute, demonstrating its commitment to exceptional, high-quality teaching and its dedication to paving the path for students’ successful entry into the performing arts, film and television industries.

President and CEO of The Scottish Institute, Andy Egan says: “It is an honour to introduce The Scottish Institute and open our brand-new campus to our wonderful students, staff and visitors.

“The institute is built on the academy’s reputation and our roots in Edinburgh. This pivotal expansion further marks our commitment to fostering an environment where creativity, learning, and profession development take centre stage.

“We are delighted to open our new campus to international students this year, and introduce our faculty of experienced and talented professors to new students.

“As we invite our students to our new, state-of-the-art Livingston campus we aspire to nurture a hub that champions creativity, entrepreneurship, and learning to inspire the next generation of talent.”

Hold the front page: Rebrand for Scottish Newspaper Society

The trade association for Scotland’s news publishers, the Scottish Newspaper Society, has been renamed Newsbrands Scotland, dropping “newspaper” from its title for the first time in a history stretching back 108 years.

While printed newspapers remain an important part of news publishers’ operations, the name change reflects modern newsrooms which reach far bigger audiences through digital platforms, with news operations working round the clock to deliver news to readers in the format they want, when they want it.

Newsbrands Scotland’s inaugural president, National World plc’s chief commercial officer Mark Hollinshead, said: “Our newsbrands reach more people than they ever did in the print-only days and the new name of our trade association reflects the multi-platform reality of the modern newsroom.”

Industry research [TGI, December 2022] shows that nine out of ten adults in Scotland engage with print or digital newsbrands at least once a week and are seven per cent more likely to rely on newspapers to stay informed than UK adults. And according to the latest JICREG analysis, 96 per cent of Scots read a local brand once a month.

Mark added: “Ever since the advent of the internet, Scottish news publishers have been evolving and innovating to keep their audiences well-served with up-to-the-minute, trusted information and analysis, and the audience figures speak for themselves.

“Scottish newsbrands keep communities across the country well-informed and connected, have a vital role to play in holding national and local politicians to account for the decisions they make, and are an essential means for services, businesses and charities to communicate with their users and customers.”

Further research from the news industry marketing body Newsworks reveals people are 2.4 times more likely to find news brands reliable than social media, and three-quarters believe it is important their news comes from a respected and recognised news provider.

Newsbrands Scotland director John McLellan said “Our titles continue to provide a depth and breadth of coverage that few, if any, networks can match, and the fact that all our members are independently regulated is also vital for maintaining public trust.

“Readers want to know they are being provided with professionally produced news, and our commercial partners benefit because readers recognise they are in a trusted environment.

“News publishers also continue to support and train the journalists of the future, and it’s important for our name to reflect an industry that is always looking forward.”

The rebranding project was a collaborative effort across member companies, with the branding design produced by DC Thomson and the marketing campaign devised by National World, with input from News UK and Newsquest Scotland.

“This was a very good example of publishers working together for the benefit of the whole sector in Scotland, whether society members or not,” added John McLellan.

Rebrand for Edinburgh First

The University of Edinburgh’s first-class hospitality and events portfolio, previously known as Edinburgh First, has ‘transitioned to a new identity closely aligned to the strong, globally recognised University brand’. 

The rebrand includes the relaunch of the brand’s enviable accommodation offering. The new Hospitality and Events Collection now includes The Scott Hotel, a boutique hotel with 36 stunning suites and spacious bedrooms, perfectly positioned to appeal to those business and leisure travellers who are looking for a five star luxury experience.

The hotels rebrand also includes KM Hotel & Apartments in Edinburgh’s old town, a mix of stylish, modern bedrooms and apartments and, finally, The Scholar Hotel, located in the beautiful grounds of the Pollock estate. This hotel now has a contemporary bar and restaurant, as well as rooms that have been designed to ensure maximum comfort and the best possible night’s sleep.   

The conference and events portfolio has always been a core part of The University of Edinburgh’s Hospitality and Events Collection, and the rebrand will further strengthen this connection to the University.

The University’s conference venues have always helped to attract global conferences and events with large delegate cohorts to the City of Edinburgh, and the team will work closely with academics and researchers to ensure that this grows even further. 

The rebrand represents the growth of the University of Edinburgh’s commercial arm and further positions The University of Edinburgh Hospitality and Events Collection as a major player in the hospitality and business tourism industry.  

Carina Svensen, Director, Accommodation, Catering and Events at The University of Edinburgh said: “The rebrand has been years in the making and our expert team has spent a lot of time analysing the market and exploring changing customer demands. Our transition has been expertly executed at every level to reflect the new hospitality, conference, and events landscape.  

“We’re looking forward to welcoming guests old and new into our hotels, apartments, and unique event spaces.” 

For more information, please visit: www.uoecollection.com