The evening marked the opening of The Scottish Institute of Theatre, Dance, Film and Television following renaming and opening of new campus
The Scottish Institute of Theatre, Dance, Film and Television(The SI; formerly the MGA Academy of Performing Arts) unveiled its brand new Livingston campus last night at a red-carpet launch event celebrating the renaming of the school and new facilities for its students.
The launch party, held at The SI’s new state of the art facilities in Livingston, Scotland, marks a pivotal rebrand for the school with a name change, a new campus and new management from Ireland’s Silver Rock Studios.
The university is also now expanding its reach to international students for the first time as well as continuing to boost local Scottish talent, positioning Scotland as the go-to destination for success in the creative industries.
All guests, staff, and students were treated to an evening of performances, art installations, and a special performance of Dougie MacLean’s famous Caledonia from the school’s current students.
Alumni from The MGA Academy of Performing Arts, now known as The Scottish Institute, have gone on to success in film and television including playing leading roles in BBC’s Gossip Girl and major West End shows such as The Book of Mormon, Wicked and Six!.
Under its new management from Ireland’s Silver Rock Studios, and with new President and CEO Andy Egan, future students will be guaranteed credits as part of their degree, as part of The Scottish Institute of Theatre, Dance, Film and Television’s plans to foster the stars of tomorrow.
The Scottish Institute of Theatre, Dance, Film & Television (The SI) is today unveiled as the new name of Scotland’s leading arts education institution, and only CMDT-accredited school in Scotland, formerly known as the MGA Academy of Performing Arts.
The renaming comes from the institute’s new ownership from major Irish production studio, Silver Rock Studios. Leading with an official rebrand and relocation, its new commercial model aims to reflect the institute’s existing position as a leader in the global performing arts landscape, as well as its new global footprint.
The institute has transitioned to a larger campus in Livingston, with brand new state-of-the-art facilities and resources, which will be open to international students for the first time.
The new model incorporates world class training from some of the biggest names in the industry, alongside high-end sponsorships for industry-standard tech and equipment, which will solidify its offering of world-leading arts education for both local and global talent.
The school is now also able to guarantee students credits on their CV through Silver Rock Studios, and new partnerships with global companies will remove many of the financial barriers to high quality performing arts training for home-grown talent.
The restructure enables the academy to expand its foundation, undergraduate and postgraduate courses across the performing arts, and increase intake of both full-time and part-time students, with the capacity to triple the previous student enrolment.
The Scottish Institute will offer the highest quality of training from world-leading educators and faculty, reflecting its culture of nurturing inclusivity, equality and learning. As part of its new industry-leading facilities, the institute has opened the Howden Park Theatre, an innovative and fully equipped performance space with a 300-seater auditorium and rehearsal rooms to facilitate all student performances.
Having built a strong reputation as one of the foremost centres for performing arts education in the country, The Scottish Institute has secured funding from West Lothian Council, Creative Scotland, and Scottish Government Funding enabling it to expand and strengthen it’s offering to student.
The Scottish Institute will open the doors to its new campus with an official launch event on 25th of April 2024, featuring a selection of student performances and an all-star guest list.
As a leading vocational performing arts school, the launch of the new campus and title marks a transformative time for The Scottish Institute, demonstrating its commitment to exceptional, high-quality teaching and its dedication to paving the path for students’ successful entry into the performing arts, film and television industries.
President and CEO of The Scottish Institute, Andy Egan says: “It is an honour to introduce The Scottish Institute and open our brand-new campus to our wonderful students, staff and visitors.
“The institute is built on the academy’s reputation and our roots in Edinburgh. This pivotal expansion further marks our commitment to fostering an environment where creativity, learning, and profession development take centre stage.
“We are delighted to open our new campus to international students this year, and introduce our faculty of experienced and talented professors to new students.
“As we invite our students to our new, state-of-the-art Livingston campus we aspire to nurture a hub that champions creativity, entrepreneurship, and learning to inspire the next generation of talent.”
The trade association for Scotland’s news publishers, the Scottish Newspaper Society, has been renamed Newsbrands Scotland, dropping “newspaper” from its title for the first time in a history stretching back 108 years.
While printed newspapers remain an important part of news publishers’ operations, the name change reflects modern newsrooms which reach far bigger audiences through digital platforms, with news operations working round the clock to deliver news to readers in the format they want, when they want it.
Newsbrands Scotland’s inaugural president, National World plc’s chief commercial officer Mark Hollinshead, said: “Our newsbrands reach more people than they ever did in the print-only days and the new name of our trade association reflects the multi-platform reality of the modern newsroom.”
Industry research [TGI, December 2022] shows that nine out of ten adults in Scotland engage with print or digital newsbrands at least once a week and are seven per cent more likely to rely on newspapers to stay informed than UK adults. And according to the latest JICREG analysis, 96 per cent of Scots read a local brand once a month.
Mark added: “Ever since the advent of the internet, Scottish news publishers have been evolving and innovating to keep their audiences well-served with up-to-the-minute, trusted information and analysis, and the audience figures speak for themselves.
“Scottish newsbrands keep communities across the country well-informed and connected, have a vital role to play in holding national and local politicians to account for the decisions they make, and are an essential means for services, businesses and charities to communicate with their users and customers.”
Further research from the news industry marketing body Newsworks reveals people are 2.4 times more likely to find news brands reliable than social media, and three-quarters believe it is important their news comes from a respected and recognised news provider.
Newsbrands Scotland director John McLellan said “Our titles continue to provide a depth and breadth of coverage that few, if any, networks can match, and the fact that all our members are independently regulated is also vital for maintaining public trust.
“Readers want to know they are being provided with professionally produced news, and our commercial partners benefit because readers recognise they are in a trusted environment.
“News publishers also continue to support and train the journalists of the future, and it’s important for our name to reflect an industry that is always looking forward.”
The rebranding project was a collaborative effort across member companies, with the branding design produced by DC Thomson and the marketing campaign devised by National World, with input from News UK and Newsquest Scotland.
“This was a very good example of publishers working together for the benefit of the whole sector in Scotland, whether society members or not,” added John McLellan.
The University of Edinburgh’s first-class hospitality and events portfolio, previously known as Edinburgh First, has ‘transitioned to a new identity closely aligned to the strong, globally recognised University brand’.
The rebrand includes the relaunch of the brand’s enviable accommodation offering. The new Hospitality and Events Collection now includes The Scott Hotel, a boutique hotel with 36 stunning suites and spacious bedrooms, perfectly positioned to appeal to those business and leisure travellers who are looking for a five star luxury experience.
The hotels rebrand also includes KM Hotel & Apartments in Edinburgh’s old town, a mix of stylish, modern bedrooms and apartments and, finally, The Scholar Hotel, located in the beautiful grounds of the Pollock estate. This hotel now has a contemporary bar and restaurant, as well as rooms that have been designed to ensure maximum comfort and the best possible night’s sleep.
The conference and events portfolio has always been a core part of The University of Edinburgh’s Hospitality and Events Collection, and the rebrand will further strengthen this connection to the University.
The University’s conference venues have always helped to attract global conferences and events with large delegate cohorts to the City of Edinburgh, and the team will work closely with academics and researchers to ensure that this grows even further.
The rebrand represents the growth of the University of Edinburgh’s commercial arm and further positions The University of Edinburgh Hospitality and Events Collection as a major player in the hospitality and business tourism industry.
Carina Svensen, Director, Accommodation, Catering and Events at The University of Edinburgh said: “The rebrand has been years in the making and our expert team has spent a lot of time analysing the market and exploring changing customer demands. Our transition has been expertly executed at every level to reflect the new hospitality, conference, and events landscape.
“We’re looking forward to welcoming guests old and new into our hotels, apartments, and unique event spaces.”
