Get involved in Scotland’s new recruitment campaign to support the tourism industry
In partnership with Scottish Government, the Scottish Tourism Alliance has launched a new campaign to address the current staffing crisis within Scotland’s tourism industry, a crisis caused by the impact of Covid-19 and the workforce shortage resulting from Brexit.
The aim of the campaign is to support your business in recruiting talent for the diverse range of positions which are currently available and to inspire young people to play an important role in the recovery of Scotland’s valuable tourism and hospitality industry, by choosing a job within the sector.
The initiative, funded by the Scottish Government and supported by a range of organisations and charities, will run from July 5 to August 15 and is supported by the Scottish Tourism Alliance, Skills Development Scotland, Springboard, HIT Scotland, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise and South of Scotland Enterprise.
How can you help?
As part of the campaign all tourism businesses in Scotland are asked to list your vacancies, part-time and permanent on all levels (FREE) on the Careerscope jobs portal. The jobs will then be available to all Careerscope users and those with profiles will be matched to suitable advertisements.
How can you get involved?
As well as making sure your current vacancies are listed on the Careerscope portal, all tourism and hospitality businesses are asked to get involved by sharing the campaign on your own social channels with the hashtag #DoWhatYouLove.
To support businesses there are a range of resources available for use on your digital channels and you can download the Recruitment Campaign Toolkit here.
Minister welcomes figures but pledges further action
Overall alcohol consumption in Scotland fell to a 26-year low during 2020, according to a comprehensive report published today by Public Health Scotland.
The annual Monitoring and Evaluating Scotland’s Alcohol Strategy (MESAS) report brings together data on alcohol consumption, price and related harms into a single publication. It shows that total alcohol sales fell 5% on the previous year, to the lowest level recorded since 1994.
Last year, COVID-19 restrictions affected alcohol sales from premises such as pubs, clubs, and restaurants. Nine in every ten units of alcohol sold in Scotland in 2020 were sold via off-trade outlets including supermarkets and other off-licences – an increase from seven in every ten units in 2019.
In addition to the evidence from 2020 – the year of the pandemic – today’s MESAS report also details a 10% year-on-year reduction in the number of deaths wholly caused by alcohol in 2019.
Commenting on the results of the studies, Public Health Minister Maree Todd said: “I welcome this report showing that total alcohol sales in 2020 fell to their lowest level for 26 years.
“The study provides valuable insight allowing us to gauge the impact of alcohol sales and consumption during the period of the pandemic. Clearly COVID-19 and the associated restrictions have had a dramatic impact on the hospitality trade, but these figures demonstrate that the restrictions in place did not simply translate into an increase in the total amount of alcohol being consumed. In fact, the opposite is the case.
“We have already seen that alcohol sales were falling since the introduction of our world-leading Minimum Unit Pricing policy in 2018. We know that it will take longer for the full impact of reduced consumption to feed through into health related statistics, but I am more convinced than ever that MUP is one of the main drivers in reducing alcohol harms.
“Although this is the largest recorded year-on-year reduction in alcohol sales – and also the narrowest recorded gap between sales north and south of the border – it is important to bear in mind that the average number of units drunk during this period was still nearly 30% per cent more than the UK Chief Medical Officers’ guidelines of drinking no more than 14 units a week.
“In addition to these 2020 figures, the report also details a 10% reduction in the number of deaths caused wholly by alcohol in 2019. While we are on the right trajectory, this still equates tragically to nearly 20 deaths every week across Scotland – each one preventable.
“We continue to make progress in reducing inequalities across a number of public health areas – remaining focussed on addressing the underlying causes that drive health inequalities and doing more to address harms from alcohol. I am determined to build on this progress including consulting on potential restrictions to alcohol advertising and promotion.”
LOST SUMMER?
Scottish licensed trade operators are braced for “potentially another lost summer” after First Minister Nicola Sturgeon said this week that it is “unlikely” that any part of Scotland will move down a level from June 28.
Responding to the First Minister’s suggestion that current restrictions will remain in place for a further three weeks, and national clinical director Jason Leitch’s widely-reported comments that Scotland’s lockdown exit plans could be pushed back by up to 10 weeks due to the more infectious Delta strain of coronavirus, the SLTA said: “Another summer season, essential for business survival, will be lost.”
The trade association’s managing director Colin Wilkinson pulled no punches, stating: “The hospitality sector is at breaking point with Tuesday’s announcement that the brakes are on for further easing of restrictions.”
Calling for further financial aid to ensure the survival of the licensed hospitality industry as it plays its part in rebuilding the economy, Mr Wilkinson said: There needs to be an extension to the current support schemes available such as furlough, VAT reduction, deferral of loan repayments and so on.
“Our pubs and bars have already invested millions to provide a safe environment as we all learn to live with this virus and we need to be able to open without restrictions as soon as we can.
“Currently, we can only operate at around 30% of our capacity, but with increased staff costs to provide table service and fewer tables because of social distancing rules, most business continue to operate at a loss, racking up further debt every time they open the doors.
“For those still unable to open because of their size or the entertainment they provide, such as late opening premises and night clubs, it is another devastating blow for an abandoned sector crippled by restrictions and with no route map out of the pandemic.
“Tuesday’s announcement created further uncertainty for the industry and the people it employs. We understand the need for caution but the Scottish Government must also understand that this delay will cost an already beleaguered industry millions of pounds and puts in jeopardy the future survival of many of the pubs, bars, restaurants, hotels and late night operations that form part of Scotland’s social fibre.
“Our big fear is that the Glasgow fan zone could lead to further Covid outbreaks followed by a fresh lockdown, forcing licensed premises to close again when they have only just managed to start reopening.”
Four Edinburgh businesses are amongst the first cohort of businesses to sign up to The Academy, a new and unique training initiative to help food and drink businesses targeting growth, after the industry was one of the hardest hit by COVID-19 and Brexit.
Open to food and drink businesses of all sizes and ambition, The Academy, is a series of programmes being delivered by Scotland Food & Drink Partnership and training experts Levercliff Associates to support businesses sell themselves, build their brands, thrive and compete in highly competitive retail and foodservice markets.
The three training programmes – Seeding Growth, Accelerating Growth and Commercial Excellence – have been designed to support companies at various stages in their development.
The Academy programmes are the first major investment from the Scotland Food & Drink Partnership’s £5m Recovery Plan which is supported by The Scottish Government. It will run for two and a half years and aims to support over 200 Scottish businesses.
Mimi’s Bakehouse are kickstarting their growth journey by joining the Seeding Growth programme. A further three businesses including Bon Accord Soft Drinks, Scotch & Co and The Drinks Bakery are upskilling on Accelerating Growth.
Seeding Growth, which started in May and will run for twelve weeks, is aimed at companies whose primary focus is maximising their local markets and beginning to consider opportunities in the broader Scottish marketplace.
Natalie Togeher, Finance Manager at Mimi’s Bakehouse, said:“The past year has been beyond challenging but we have attempted and survived! We feel now is a great time to reflect on where the business is and how we can move forward in a sustainable way continuing to bring the best sweet treats we can to our customers.
“The Academy will help us with the direction of the business and understand planning decisions when it comes to potential new product lines.”
The Accelerating Growth course is aimed at established businesses already supplying large customers in Scotland and looking to advance in the wider UK market, and will start this month (June)and run for six months.
Andy Murray, Founder at The Drinks Bakery, said:“This last year has been a huge challenge for The Drinks Bakery as much of the hard work and momentum built up through 2019 came to an end and the large-scale contracts that we were so close to getting simply fell away.
“That said, we still saw growth through 2020, just from different channels. Our D2C channel took off through Amazon and a hastily set up webshop as people wanted to spoil themselves at home. Plus our range started to fly off the shelves in the delis and farm shops around the UK as more people shopped closer to home.
“The Drinks Bakery is now getting closer to partnering with the right sort of UK multiple retail and we’ve been exporting small amounts to Europe, UAE and North America over the last 2 years but things are about to get bigger.
“Being part of the Scotland Food & Drink Academy is exactly the support we need at this crucial stage of scaling.”
Lucy Husband, Market Development and Business Engagement Director at Scotland Food & Drink, said:“The Academy aims to bring a renewed sense of positivity and optimism for businesses when it comes to growing their brands. It is fantastic to see so many local food and drink businesses focus on their future and revisit their ambitions for growth after an extraordinarily difficult year.
“These programmes have a real focus on knowledge sharing, upskilling and innovating, and are fundamentally about helping businesses to deliver a real step-change for long term growth. Change that is rooted in the here and now in the commercial realities of the world we live in, but with an eye to the future.
“Whilst we don’t know what the future might hold, food and drink will undoubtably continue to be a key export and economic contributor for Scotland and we are thrilled to be able to support businesses grow their brand to compete in local, UK and international markets.”
Applications are now open for future cohorts of The Academy. The deadline for applications for cohort two of Seeding Growth which starts in September is Sunday 13 June, however applications will continuously remain open for future cohorts.
The first cohort of Commercial Excellence will start later this year.
A dynamic new visual storytelling campaign #FoodHeroScot has been launched by Medialiciously and its partners, to create a platform for hospitality businesses in Scotland; showcasing the importance of sustainable products, services and initiatives, whilst shining a light on an industry significantly impacted by the Covid-19 Pandemic.
The non-profit visual storytelling campaign, #FoodHeroScot, is supported by STV’s £1m Green Fund which aims to champion the efforts of sustainable Scottish SME businesses by raising their profile and communicating with consumers, whilst encouraging Scots to reduce their own carbon footprint.
The campaign has attracted support from a number of business figures across Scotland including Alan Mahon, Founder of Brewgooder; Anna Lagerqvist Christopherson, Managing Director of Boda Bars; Nick Nairn, Owner of Nairns Ltd; Ayleen Gonzalez, Policy Advisor at Talk Aid; Carina Contini, Director at Victor & Carina Contini; Karis Gill, Co-Founder of Social Stories Club, Loral Quinn, CEO of Sustainably; Kelly Wright, Founder of The Refillery and Calum Haggerty, Managing Director of COCO Chocolatier.
Lee Fitzpatrick, Managing Director of Medialiciously and key founder of #FoodHeroScot said: “We are excited to be launching this innovative campaign and to be working with such great businesses and ambassadors in the hospitality sector who have shown their resilience and willingness to lead by example in driving sustainable impact.
“We want to leave a lasting impression by creating an ecosystem of businesses, partners, sector organisations and like-minded consumers that care about sustainability and the immediate impact of business and buying decisions on the planet.”
Alan Mahon, movement ambassador and founder at Brewgoodersaid, “The food and drink industry is one of Scotland’s most dynamic, purposeful and inspiring sectors.To be an ambassador for my peers and to help create a more inclusive, and more impactful industry is a genuine honour.”
Over the course of the next 12 months, the campaign will reveal ten powerful mini documentaries featuring businesses or social enterprises that will be shared on the #FoodHeroScot website and amplified through a media campaign delivered by STV, as part of their Green Fund commitment.
There will be three nomination and voting phases to encourage a fair competition process. In total, there will be 10 winning businesses and each of them will be gifted a support package worth over £25,000 of in-kind support packages including marketing and PR with the aim of shedding light towards the sustainability efforts of the winning brands.
Danielle Kelly, STV’s Director of Strategy and Sales Scotlandsaid: “#FoodHeroScot is a fantastic campaign which will showcase the innovation and creativity of Scotland’s hospitality industry in responding to the climate emergency.
“As Scotland’s Public Service Broadcaster, we are committed to raising awareness of environmental issues and helping to effect change. Our Green Fund shines a light on the great work of Scottish sustainable businesses and through this exciting new partnership we look forward to championing sustainability across the food and drink sector to help to drive Scotland’s economic recovery.”
The #FoodHeroScot campaign will also promote the positive contribution of partner food and drink brands through a directory style website, complemented by a growing collection of business leaders and global ambassadors adding their voice and influence on the campaign and providing a far-reaching legacy and change towards sustainability.
Lee Fitzpatrick concludes: “The Food and Drink industry across Scotland has been significantly affected by the Covid-19 Pandemic and it’s time to highlight their sustainable products, services and initiatives, supporting them in their recovery after such a devastating year for so many.
“We want this platform to spark important discussions and drive businesses to make a conscious change towards sustainability.”
Those interested in supporting the green recovery of the industry should visit www.foodheroscot.co.uk for more details around how to nominate businesses in the food and drink sector.
Tourism organisations will be able to apply for funding to promote key visitor destinations in a responsible and sustainable way, helping the sector to recover from the coronavirus (COVID-19) pandemic.
Administered by VisitScotland, the £3 million Destination and Sector Marketing Fund will support eligible groups develop strong visitor marketing campaigns that position Scotland as a year-round destination to the UK and Irish markets.
The fund opens for applications on 1 June and will be split into three tiers, focusing on city, regional and national tourism groups. It is part of the £25 million investment in the tourism sector and will help deliver the post-Covid recovery programme developed by the Scottish Tourism Emergency Response Group (STERG) and the Scottish Tourism Recovery Task Force.
Tourism Minister Ivan McKee said: “It’s been an incredibly difficult year for our tourism and hospitality sectors but, as we begin to reopen the economy and domestic travel resumes, this new fund will help to promote some of Scotland’s most scenic beauty spots to our closest markets.
“The fund stems from the work of the Scottish Tourism Recovery Taskforce and demonstrates our commitment to getting the sector firmly back on its feet again – a commitment backed by £25 million investment. Scotland is one of the world’s most iconic destinations and we must work together to deliver a sustainable recovery.”
Director of Industry & Destination Development at Visit Scotland and Chair of STERG Riddell Graham, said: “The Destination and Sector Marketing Fund has been designed to help accelerate the recovery of Scottish tourism in the immediate to medium term by focusing on the domestic market.
“By using the latest insights, groups across Scotland will develop and promote visitor experiences both sustainably and responsibly to help stimulate demand in the domestic market all year-round.
“VisitScotland is focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish now and in the future. We’ll continue to work with, and support, businesses to ensure we rebuild this vital part of Scotland’s economy.”
The Fund will be split into three tiers: City Region Award Programme (with awards on offer between £50k and £100k); Regional Destination Organisations and Pan Scotland Sector Groups (with awards between £40k and £80k); and Local Destination Organisations, Marketing Groups and non-Pan Scotland Sector Groups (with awards between £10k and £20k).
Hospitality sector granted extended opening hours during summer festivals
Pubs and restaurants in the Capital will once again be able to take advantage of extended opening hours during the festival season this summer.
Edinburgh’s Licensing Board has agreed to allow each on-sale licensed establishment with a seasonal variation in their licence to extend their normal opening times for an additional two hours, if public health guidance allows.
The dates for this year are 6 – 30 August to tie in with the Festival Fringe and the Edinburgh International Festival (7 – 29 August).
Convener of the Licensing Board, Councillor Norman Work, said: “It’s been a tough year for the hospitality sector and as a Board we recognise the need to do everything we can to support licensed premises to help them operate as normally as they can within any COVID-19 restrictions in force at the time.
“The majority of pubs and restaurants have seasonal variations in their licence covering the summer festivals. That means that as long as public health guidance allows, many businesses will be able to take advantage of increased trade with extended opening hours during August, which is great news for the city.”
The Ivy on the Square has been transformed into a floral paradise, complete with a colourful two-seater love swing, to celebrate Edinburgh’s move to Tier 2 restrictions from today (Monday 17 May).
Embracing 2021 as the Summer of Love, guests will walk through a stunning floral ‘tunnel of love’ to reach the brasserie entrance where they can enjoy bespoke 1960s themed cocktails and new summer dishes, with dining until 10.30pm.
Cocktails include the Electric Kool-Aid (£9.75) which blends Absolut Elyx, Plymouth Gin, Havana Club 3 Year Old Rum, Italicus Bergamot Aperitivo and Blue Curacao with lemon juice and Fever-Tree Lemonade; and the refreshing San Francisco Spritz (£9.95) featuring Plymouth Gin, Lillet Rosé, pink grapefruit juice, Fever-Tree Soda Water and prosecco.
To view the full menu and make a reservation, visit TheIvyEdinburgh.com.
New figures show visitor numbers slumped 34 million in 2020, a fall of 63.2%
Continued restrictions mean many attractions cannot reopen fully, a survey reveals
Staycationers urged to support Scotland’s visitor attractions this summer
New figures have revealed the full impact of the COVID-19 crisis on Scotland’s visitor attractions.
Overall visitor numbers slumped by almost 34 million in 2020, a fall of 63.2%, with 153 sites closed for the full 12 months, according to data from the Moffat Centre for Travel and Tourism at Glasgow Caledonian University.
Edinburgh Castle – Scotland’s busiest paid-for attraction in 2019 – saw visitor numbers drop by 87.2% with figures for Kelvingrove Art Gallery and Museum, in Glasgow, and the National Museum of Scotland falling 85.8% and 79.9% respectively.
Data from the Moffat Centre’s Scottish Visitor Attraction Monitor 2020 shows attractions with large outdoor areas outperformed museums/art galleries and castles.
Edinburgh Zoo was Scotland’s busiest paid-for site last year, attracting 292,631 visitors, a drop of 46.4% on the previous 12 months. Culloden Visitor Centre attracted 182,496 visitors as it recorded battlefield-only visits for the first time and the Royal Botanic Garden Edinburgh was the most popular free site with 452,479 visits.
The Scottish Visitor Attraction Monitor shows the overall number of visits dropped from 53,722,691 in 2019 to 19,785,282, across 638 sites.
Professor John Lennon, Director of the Moffat Centre at GCU, said: “The impact of COVID-19 was felt across all aspects of the Scottish visitor attractions sector as travel was restricted, the international market collapsed and the wider economy was impacted.
“Attractions are an essential element of the Scottish visitor experience. With international tourism unlikely to return until well into 2022, domestic visitors will provide the sole source of income. Their custom will be vital going forward.”
Two-thirds of attractions reopening last week expect to operate with either reduced hours, some facilities closed, or at weekends-only, to keep costs down, according to a survey of operators, carried out by the Moffat Centre in partnership with The Association of Scottish Visitor Attractions (ASVA).
The survey, conducted in April, revealed that one in eight sites will remain closed for all of 2021 without a further easing of coronavirus restrictions.
Industry leaders are now warning many smaller attractions are at risk of closing for good without ongoing financial support from the UK and Scottish Governments.
Gordon Morrison, ASVA Chief Executive, said: “Whilst the majority of attractions are reopening from this week onward, it’s extremely concerning that so many sites feel it’s not viable for them to open fully, or even at all this year, due to continuing restrictions.
“Our last survey in March revealed the continuation of 2m physical distancing means 54% of attractions are either forced to remain closed or will lose money when they do reopen. Those findings, combined with our April survey, highlight just how vulnerable the attractions sector is and how incredibly challenging its economic recovery will be.
“Now more than ever, this important sector of our country’s £11bn tourism industry not only needs continued government support to survive and thrive but also needs the public to get behind it.
“Visitors can expect the warmest of welcomes and be assured that the highest standards of safety protocols – praised by the Scottish Government as exemplary – have been put in place across the sector for their benefit.
“And with sites predicted to be at least 30% less busy this year due to the fact that there will be significantly fewer international visitors, those from Scotland and the rest of the UK can take advantage of a rare opportunity to experience our world-class attractions and all that they offer in a uniquely enjoyable, memorable way.”
TOP 10 PAID ADMISSION ATTRACTIONS
Attraction
2020
2019
% 20/19 17/16
Edinburgh Zoo
292,631
545,562
-46.4%
Edinburgh Castle
276,950
2,167,366
-87.2%
Culloden Visitor Centre
182,496
209,011
-12.7%
Edinburgh Bus Tours
163,429
614,928
-73.4%
Glenfinnan Monument
162,536
462,235
-64.8%
Culzean Castle and Country Park
128,328
333,965
-61.6%
Crathes Castle
103,209
153,217
-32.6%
Robert Burns Birthplace Museum
88,976
261,283
-65.9%
Stirling Castle
79,000
609,698
-87.0%
The Royal Yacht Britannia
67,734
357,271
-81.0%
TOP 10 FREE ADMISSION ATTRACTIONS
Royal Botanic Garden Edinburgh
452,479
991,479
-54.4%
National Museum of Scotland
445,217
2,210,114
-79.9%
Greyfriars Kirkyard
322,317
1,273,113
-74.7%
Scottish National Gallery
304,560
1,583,231
-80.8%
Kelvingrove Art Gallery & Museum
259,978
1,832,097
-85.8%
Riverside Museum
246,933
1,364,739
-81.9%
Gretna Green Famous Blacksmiths Shop
159,304
772,448
-79.4%
Scottish National Gallery of Modern Art
148,204
508,090
-70.8%
National War Museum
124,327
805,934
-84.6%
Gallery of Modern Art
96,391
576,689
-83.3
*Top 10 Free Admission attractions table does not include Country Park Attractions
Note: The vast majority of attractions closed down between the 13th and 23rd of March 2020 due to the shutdown caused by Coronavirus (COVID-19).
From the w/c 29th June 2020 visitor attractions such as Gardens and Wildlife/Animal were permitted to reopen, however, it should be noted that many did not open until the 1st of July 2020 (or later).
The W/C 15 July 2020 saw a further relaxing of the coronavirus measures, which permitted more visitors attractions, including most indoor attractions, to reopen.
The introduction of the Scottish Government Strategic Framework in October presented more challenges
Updated guidance on physical distancing measures has been updated and was confirmed yesterday, says The Scottish Licensed Trade Association. This guidance includes information on calculating physical distancing capacity in public settings.
Some of the new elements of this guidance are effective from 17 May 2021, but operators should read the guidance and take the appropriate steps as soon as possible.
Information on the updated guidance can be found here.
As Edinburgh prepares for the gradual lifting of lockdown, Council Leaders are looking forward to a safe, sustainable reopening of the economy, and many of the city’s health and leisure venues.
From tomorrow (Monday 26 April), hospitality, non-essential retail and gyms, including Edinburgh Leisure centres, can reopen, with restrictions in place. Leaders have wished businesses and operators well as they get ready to open their doors.
Their comments follow the launch of Forever Edinburgh – The Story Never Ends, a joint campaign between the City of Edinburgh Council, Edinburgh Tourism Action Group (ETAG) and VisitScotland. This encourages people to rediscover the city, its stories and places while supporting local businesses, promoting attractions, shops, bars and restaurants as lockdown eases.
Amongst other restrictions being eased, libraries and galleries will be able to resume services, and in Edinburgh, plans are being drawn up for the phased reopening of libraries and cultural venues over the coming weeks.
Councillor Adam McVey and Councillor Cammy Day also encouraged people to continue following the rules in place, and to take care of their local parks and greenspaces this weekend.
“Council Leader Adam McVey said: “The sun is shining, there’s a good weather forecast for the weekend and we have much to be hopeful about. As we approach 26 April, when COVID restrictions on many businesses will be eased for the first time since Boxing Day, cafes, restaurants, shops and gyms across the city will be making their final preparations.
“We’re doing everything we can to support them, whether that’s our licensing officers working to provide advice and guidance or with partners through our City’s Forever Edinburgh campaign, which is inspiring people to enjoy all the Capital has to offer.
“We’re also gearing up to welcome people back to our libraries and cultural venues in the coming weeks, places I know many people have sorely missed, and we’ll soon be publishing plans to open their doors again, starting with the Central Library (above).
“Edinburgh Leisure will be reopening their leisure centres and swimming pools from Monday too, and I know a huge number of people are looking forward to getting back to their local facilities.
“We’re all excited about a sense of normality being returned, as well as the chance to socialise with friends and family in the sun. Let’s enjoy the weekend responsibly, continuing to stick to the rules and taking care of our outdoor spaces, keeping COVID cases low, preserving our beautiful green spaces and helping Edinburgh to recover safely.”
Depute Leader Cammy Day said: “Together we’ve endured an extremely difficult year, responding to changing restrictions and strict lockdowns which have been immensely challenging to our mental health and, for many, their financial situation.
“I want to take this opportunity to recognise the sacrifices and adjustments made by the many businesses across Edinburgh during this time, and to wish them well as they get ready to reopen on Monday.
“Thanks also to our residents, who have worked so hard to observe the guidance in place, helping to limit the spread of this virus – their efforts have been a crucial factor in our ability to gradually lift restrictions.
“We know what an impact the changes we’ve experienced have had on people’s quality of life, so I hope that the forthcoming reopening of libraries, cultural venues and, from next week, Edinburgh Leisure venues and gyms around the city, will provide a much-needed boost.
