
Girlguiding, the UK’s largest youth organisation dedicated completely to girls, has launched 72 new badges offering even more amazing opportunities for girls aged 4-18 to grow in confidence, learn new skills, have fun and adventure, and to know they can do anything.
To help launch this exciting new project, broadcaster and presenter, Angellica Bell has come on board as Girlguiding ambassador. An active voice in the youth sector, the ex-CBBC presenter is dedicated to inspiring the younger generation and helping girls tackle the many challenges they face, all while having fun and adventures along the way.
Among the new badges, Rainbows (age 4-7) can giggle their way towards completing the Laughter badge; Brownies (age 7-10) might share the love for the Kindness badge; Guides (age 10-14) can creepy crawl their way closer to the Entomology badge; and Rangers (age 14-18) will be waxing lyrical about their favourite things with the Fandoms badge.
The 72 new badges were co-designed by more than 20,000 people including over 15,000 girls. Over 4,000 badge design ideas were submitted by girls and volunteers, and 11,000 girls from 753 Girlguiding units across the UK helped to test out the badge activities.
The badge activities were developed with Girlguiding’s youth panel Amplify, which is made up of 30 girls aged 12-18, and seven expert partners: The Royal Horticultural Society (Rangers – Gardening); Children’s Book Project (Guides – Bookworm); University of Reading (Rainbows – Laughter and Courage; Guides – Journalling); Wildwood Trust (Guides – Biodiversity); Bletchley Park (Codebreaking – Guides); the World Association of Girl Guides and Girl Scouts (Rangers – Guiding world); and Wellbeing of Women (Rangers – My health).
The development of new, and the evolution of existing badges was a response to girls’ requests to add even more choice to the Girlguiding programme given the popularity of the first wave of overhauled badges released in 2018, with a phenomenal 1,551,087 completed across all four Girlguiding sections since then(1).

Coming on board as Girlguiding Ambassador to support the launch of the new badges, broadcaster and presenter, Angellica Bell said: “It was a real blast trying out the new badges with Girlguiding members.
“I know firsthand just how important it is for girls to have activities outside of school to educate but also have fun! As someone who thrives on challenges and is passionate about ensuring girls’ voices are heard, I feel extremely excited be joining Girlguiding as an ambassador.
“Girlguiding offers a safe and welcoming space for all girls, and I am so impressed by the work they do to build girls’ confidence and wellbeing, whilst tackling important issues impacting their lives such as online harm, sexism and misogyny.
“In a world where the voices of girls and young women are not always fairly heard, I am proud to stand alongside Girlguiding and will be using my voice to speak up for equality and to show that girls can do anything. Bring on the adventures!”
Fresh from her recent appearances presenting BBC One’s coverage of the RHS Chelsea Flower Show and as a Celebrity Big Brother housemate, Angellica will bring her adventurous, empowering, and inspiring spirit to the role of Girlguiding Ambassador.
As a trusted voice in broadcast, Angellica will help Girlguiding reach more girls by using her voice to amplify its work in making the world a more equal place for girls.
Girlguiding strives to be a place where everyone is welcome, is free to be themselves and has an equal sense of belonging – whoever they are and wherever they’re from. She will also bring her infectious high energy into supporting girls to have adventures and to break barriers by following their dreams, as she herself has.
Amanda Azeez, Girlguiding Acting CEO said: “The launch of these new badges is a huge moment for Girlguiding. They’ve been designed by girls, for girls which is so important to make sure we are staying relevant to girls’ wants and needs.
“The response from girls and volunteers during the consultation process was incredible and really inspiring. My personal favourite is the Bee rescuer badge for Rainbows – I just love it!
“There’s something for everyone among the new badges and I’m looking forward to seeing the impact these activities have on girls, building their confidence and helping them know they can do anything.”
Fatima, 18, from Girlguiding’s Amplify panel said: “I’m so excited for the launch because these badges reflect the real passions and interests’ girls have today and shows that Girlguiding is always evolving with us.
“Being part of the consultation showed that Girlguiding genuinely cares about what girls think and want. It’s empowering to know our voices help shape what guiding looks like for the future!”
Badges that have never been seen before in Girlguiding’s 115-year history include:
Interior designer:
This badge will see Guides planning designing, and decorating. They will discover the skills to transform spaces and let their creativity run wild

Courage:
Rainbows will learn to find their courage and know that trying new things doesn’t have to be scary.

Food critic:
Guides will embrace their inner critic to discover which flavours and foods make their heart sing, and which aren’t their thing.

Calm spaces:
Rangers will find some inner peace and unwind. They will discover what makes them relaxed and create their own calm space.

This year, Girlguiding launched a new strategy to reach more girls where they are, building their confidence when they need it the most, so more girls will know they can do anything. Girlguiding’s programme provides girls and women with the opportunity to learn invaluable skills in the welcoming fun and supportive environment Girlguiding provides. Recent impact research found girls aged 11-18 in guiding to be on average, 28% more confident and 15% happier than UK girls.(2)
- As of 20 June 2025, 1,551,087 interest badges have been completed on the new programme
- Girlguiding Impact and experience survey 2024














