Over half a million children to be lifted out of poverty as government unveils child poverty strategy

  • New strategy to lift 550,000 children out of poverty by 2030 – delivering the largest reduction in child poverty since records began
  • Support for working families to stop children growing up in B&Bs, expanding childcare for families on UC and helping parents save up to £500 on baby formula
  • Families struggling with the cost of living to benefit from wider support announced at budget including £150 off energy bills, increasing the living wage by £900 a year and removal of two-child limit
  • Part of the Government’s plan to deliver more security, opportunity, and respect for every family across the UK

Around 550,000 children will be lifted out of poverty by 2030 – the biggest reduction in a single parliament since records began – as the Government launches its Child Poverty Strategy today (Friday 5 December).

Following the reversal of the two-child limit, the strategy tackles the root causes of poverty by cutting the cost of essentials, boosting family incomes, and improving local services so every child has the best start in life.

The strategy found that children growing up in poverty do less well in school, are more likely to be unemployed when older and earn less throughout their lifetimes. Failure to tackle this problem has been holding back the economy, as well as stifling children’s potential.

New interventions in the strategy include more accessible childcare for working parents on Universal Credit. Childcare costs are one of the biggest barriers for parents who want to work and those starting or returning to jobs can particularly struggle to cover upfront childcare fees before they receive their first payslip.

From next year, the rules will change to make it easier for new parents who receive Universal Credit to get back to work by extending eligibility for upfront childcare costs to those returning from parental leave. This will prevent new parents from facing a debt trap meaning more parents can get back to work and get on in work faster.

To support more parents with more than two children into work, families who receive Universal Credit will also be able to get support with childcare costs for all their children. 

Children living in temporary accommodation are living in one of the deepest forms of poverty, this has a devastating impact, particularly on children. A stay in temporary accommodation increases a child’s experience of family disruption, missed schooling and damage to physical and mental health.

The strategy will also end the unlawful placement of families in Bed and Breakfasts beyond the six-week limit. To support this, the Government is investing £8 million in Emergency Accommodation Reduction Pilots in 20 local authorities that have the highest use of Bed and Breakfasts for homeless families – continuing the programme for the next three years.

Alongside this, the government will provide £950 million through the fourth and largest round of the Local Authority Housing Fund from April 2026 to deliver up to 5,000 high-quality homes for better temporary accommodation by 2030. Further details will be set out in the upcoming Homelessness Strategy.

A new legal duty will also be introduced for councils to notify schools, health visitors, and GPs when a child is placed in temporary accommodation, so no child is left without support. This enables health and education providers to deliver a more joined up approach to support children experiencing homelessness.

The UK Government will also work with the NHS to end the practice of mothers with newborns being discharged to B&Bs or other forms of unsuitable housing.

The government will also support families with the cost of essentials by helping families to buy more affordable infant formula. The cost of some infant formula brands has risen by 25% in two years, putting pressure on families who cannot or choose not to breastfeed.

The government will set clear guidance for retailers that – together with allowing families to use loyalty points, vouchers, and gift cards to purchase formula – could save parents up to £540 in a baby’s first year and remove unnecessary barriers for low-income families.

Taken together, the measures in the strategy will lift 550,000 children out of relative low income at the end of this Parliament, with 7.1 million children seeing household incomes rise, including 1.4 million in deep material poverty – the largest reduction in child poverty by any Government in a single Parliament.

Prime Minister Keir Starmer said: “Every child deserves the best possible start in life, with their future no longer determined by the circumstances of their birth. Yet too many children are growing up in poverty, held back from getting on in life, and too many families are struggling without the basics: a secure home, warm meals, and the support they need to make ends meet.

“I will not stand by and watch that happen, because the cost of doing nothing is too high for children, for families, and for Britain.

“This is a moral mission for me. It’s about fairness, opportunity, and unlocking potential. Our strategy isn’t just about reversing the failures of the past, it sets a new course for national renewal, with children’s life chances at its heart.”

Secretary of State for Work and Pensions, Pat McFadden said: “Tackling child poverty is an investment in working families and our country’s future.

“There is a direct link between children in poverty growing up to be adults not in work, education or training – we cannot afford to waste a generation’s potential and talents. 

“Our strategy will deliver support where families need it most, giving every child a good start in life and giving them the opportunity to succeed.”

Education Secretary Bridget Phillipson said: “Child poverty is a stain on our country. I’ve seen the damage poverty does first hand, and bearing down on it sits at the very core of this government’s mission.

“This strategy, lifting over half a million children out of poverty, represents an historic moment for generations of families now and into the future.

“And whether it’s expanding free school meals, rolling out free breakfast clubs, or revitalising family services, we are determined to give every child the very best start in life.”

It comes as the Prime Minister visits a children centre in Wales today with the Welsh First Minister to meet families and children who are set to benefit from the interventions in the strategy.

It follows his visit to Glasgow yesterday where he spoke to Child Poverty Campaigners, MSPs, and other key partners to discuss the Government’s strategy to cut child poverty across the UK.

Stacey, from Changing Realities an organisation which has supported the development of the Child Poverty Strategy, discussed her experiences with the Prime Minister in Wales today. She said: “This strategy makes a good start to the essential work of addressing record levels of child poverty in this country.

“Lifting the two-child limit is a step on the road to investing in our children and our social security system, and can only be a good thing in lifting hundreds of thousands of children out of poverty.

“After championing the removal of the two-child limit over the last year, even though my own family won’t benefit it is great to finally feel listened to and knowing the difference this change will make.

“As a parent who knows first-hand the harm poverty causes, I stand ready and determined to continue the work required to ensure that no child in this country faces poverty. I call on all of us to do the same.”

Shortly after the election, the Prime Minister set up the Child Poverty Taskforce to bring together government and experts to explore how Government could use all its available levers to drive down child poverty. 

This strategy is the first step on our road to ending child poverty and delivers on the commitment to reduce child poverty this parliament.

It comes as child poverty levels in the UK has reached a historic high. Today, 4.5 million children (around 31%) are living in relative poverty after housing costs, 900,000 more since 2010/11. Around 2.6 million children are growing up in households without enough food, and last year 1.1 million relied on food banks.

In England alone, more than 172,000 children are living in temporary accommodation and three quarters of children in poverty now come from working families.

Children growing up in poverty are more likely to not be in education, employment or training as an adult, earn less than their peers and less likely to achieve good GCSE results or do well at school.

Acting now will cost significantly less than the long-term consequences of poverty.

Tackling child poverty is not just a moral imperative – it is an investment in Britain’s future.

That’s why the Labour government is reversing the two-child limit in Universal Credit – a failed policy experiment that punished children and been one of the biggest drivers of hardship since its introduction in 2017.

The majority of families who will gain from the removal of the limit are in work. Around 300,000 children are in poverty directly because of this policy, equivalent to 100 children pushed into hardship every day. Without intervention, 150,000 more would have fallen into poverty by 2030. 

Removing the two-child limit is the most cost-effective way to drive down child poverty rates – lifting 450,000 children out of poverty in the final year of this Parliament, rising to 550,000 alongside other measures such as the expansion of free school meals, help with energy bills and the government’s childcare offer.

Priya Edwards, senior research and policy manager at Save the Children UK, said: “Families will be better off under this plan with 7.1 million children seeing their household incomes boosted by the end of this Parliament.

“Scrapping the two-child limit to benefits, expanding free school meals, and increasing childcare support for families including for those returning to work after maternity leave are bold measures to improve childhoods’ – not the sticking plaster measures of the past. 

“Ministers involved in creating the strategy listened extensively to children impacted by deep poverty over many months and we hope this way of working is used as a blueprint for creating policy in future that impacts young people. 

“We welcome this expansive and historic plan, and we look forward to seeing the difference it can make to children’s lives in the years to come.”

Dame Clare Moriarty, Chief Executive of Citizens Advice, said: “here is no excuse for child poverty, which damages countless children’s lives every single day. This is the moment when we must draw a line in the sand – and as a country do everything in our power to turn the tide for children growing up in poverty and hardship.

“We applaud the publication of this Child Poverty Strategy.  If fully delivered, the commitments made today have real potential to transform children’s lives. Our focus now is on ensuring these promises translate into action on the ground, helping to put food on tables, stability in households and hope back into children’s lives.

“We stand ready to work with government to help make that happen.”

The Joseph Rowntree Foundation said: “This morning, the government published its full Child Poverty Strategy, setting out plans to reduce hardship for children growing up in the UK by the end of the parliament.

“It’s a crucial commitment to delivering on one of their central manifesto promises.”

For the first time, this government will also target reductions in deep material poverty as part of the strategy, which goes beyond a family’s income, to understand children’s experience of poverty and measures the number of children in the UK who are going without essentials such as three meals a day or growing up in a damp-free home.

Two million children (14%) are currently in deep material poverty, lacking at least 4 of 13 essential items.

This is a UK-wide strategy, with ministerial roundtables in Scotland, Northern Ireland and Wales which were attended by ministers of the respective nations, and ministers and officials having visited all the regions of England to meet with key child poverty representatives and visit frontline delivery projects.

Respecting devolution settlements and complementing work that is already underway in nations and regions is central to this strategy. Each nation has its own distinct devolution settlement which sets out powers to tackle child poverty.

These powers vary across nations, with some levers being devolved to the governments of Scotland, Wales and Northern Ireland, while others remain reserved to the UK government.

Devolved governments also receive funding through the Barnett formula.

Parcel delivery problems reach record levels as 15 million people are let down on the doorstep

  • More than a third of people (37%) faced issues with their most recent parcel delivery. 
  • Royal Mail bag the top spot in the league table with 3.25 stars while Yodel trail behind in bottom place, failing to improve on last year’s score of 2 stars out of 5.
  • Half a decade since it first launched, Citizens Advice’s parcel league table lays bare how broken this market is.

A record 15 million people experienced a problem with their latest parcel delivery, new research by Citizens Advice has revealed. 

From chasing missing parcels, battling arduous complaints systems to even having accessibility requests ignored, Citizens Advice found that more than a third of people (37%) faced issues with their most recent delivery. The research, carried out in a snapshot one month period, reveals the rate of parcel problems remains at the highest levels seen in half a decade.

Now in its fifth year, the parcel league table shows Royal Mail scored the highest this year with an overall score of 3.25 out of 5 stars, while Yodel slip to the bottom with just 2 out of 5 stars – not making any improvement since last year. 

The charity’s league table looks at the top five delivery companies by parcel volume and measures their performance against criteria including customer service, delivery problems and how well they meet accessibility needs, such as people needing louder knocking or longer to answer the door.

Stuck in a rut of poor performance 

While Citizens Advice’s research shows there have been marginal shifts in scores over the last five years, the overall picture is one of consumers being persistently failed by parcel companies.

The charity found:

  • Accessibility is the worst performing area – despite Ofcom’s new condition requiring firms to give disabled consumers the opportunity to report their accessibility needs, scores this year have actually worsened, with Yodel placing last. Citizens Advice also found that three million people who have an accessibility requirement they would like to share (37%) are still unable to share their needs. Reasons include not being aware of where to share, or their accessibility need not being given as an option when placing an order. 
  • Complaints and customer service rankings remain stagnant – of the people who had experienced a problem with their delivery, almost half (47%) had a further issue trying to resolve the problem, such as a slow response, issues with automated systems (such as a chat bot) and having to contact a firm multiple times to get a response.
  • Frequent failures hitting people – the most common problems people faced with their last delivery include the driver leaving before they had time to get to the door (29%); their parcel being left in an insecure location (24%) and parcels arriving late (24%). 

The overall scores

RankCompanyDeliveryAccessibilityCustomer serviceTrustOverall scoresScore change
1Royal Mail3.22.83.443.25 out of 5
2Amazon Logistics3.21.83.53.83 out of 5
3 =DPD2.422.13.42.25 out of 5
3 =Evri2.41.62.722.25 out of 5
5Yodel2.41.42.21.82 out of 5

“I’ve had some leave parcels in the recycling bins on recycling day” – Mike’s story

Mike, in his 70s, has muscular dystrophy and uses two walking sticks, making it difficult to move quickly or bend down. He consistently asks parcel companies not to bring deliveries to his front door as he is unable to get there in time. Instead, he asks them to deliver parcels to his back door, which is closer to his home office and easier for him to get to.

But despite repeatedly telling retailers and parcel companies about his accessibility needs, firms still ignore his requests. As a result, parcels are often misdelivered, left exposed to the weather, not put in a designated safe space or with neighbours, or delivered to entirely wrong addresses.

“The biggest problem is just getting companies to deliver according to my instructions,” Mike says. 

“If nobody is in, delivery drivers are supposed to leave my parcels in a designated safe space. I chose that spot because it’s dry, out of the way, and I don’t have to bend down to pick anything up. But parcels rarely get left there. Instead, they just leave them outside, whether it’s raining, dry or otherwise. I’ve had some leave parcels in the recycling bins on recycling day. 

“It makes you awfully frustrated, and it makes you really fed up, to the point that I’m beginning to stop buying from retailers that use certain delivery companies. 

“I actually had one delivery agent chuck a parcel over the back gate onto the concrete floor, who said he’d handed it to the resident. I had the video showing him throwing it over the back gate then taking a picture saying he’d delivered it.”

Passing the parcel of responsibility

Ofcom introduced guidance on complaints and accessibility in 2023, but Citizens Advice says its research and Ofcom’s own findings show many parcel firms are still ignoring the rules. This isn’t a guidance problem – it’s a compliance one, and the charity is calling on Ofcom to monitor performance and fine the worst offenders.

Five years of league table analysis also shows repeated failures across the sector. Royal Mail, subject to stricter regulation, consistently performs well overall in the league table but the company offers consumers access to an independent dispute scheme (ADR) unlike other parcel providers. Citizens Advice says all consumers should have the same right to redress, no matter who delivers their parcel.

Dame Clare Moriarty, Chief Executive of Citizens Advice, said: “Ofcom has passed the parcel of responsibility for long enough.

“We’ve been doing the work of the regulator for five years now by holding parcel companies to account and speaking up for consumers who are bearing the brunt of persistently poor service. 

“Our league table has tracked parcel problems from warehouse to doorstep. We continue to see millions of people chasing lost parcels, having their accessibility needs ignored and hitting a brick wall when they try to complain.

“The question now is whether the regulator will take tougher action to improve the parcel market once and for all.”

Essential bills “eating away” at incomes of lowest earners

As consumers brace themselves for the higher prices kicking in from today across bills including energy, water and broadband, those on the lowest incomes are running out of options, Citizens Advice warns.

Households in the lowest 10% for income already spend around two fifths (41%) of their earnings – after housing – on water, energy, broadband and car insurance bills. This compares to 11% for those on middle incomes, with those in the top 10% for income spending just 5%. 

These latest findings come from the Institute for Public Policy Research (IPPR), as part of a Citizens Advice led-partnership with IPPR, abrdn Financial Fairness Trust and Policy in Practice looking at social tariffs. 

Their research found single-adult households, and particularly those with children, are more likely than other groups to be spending 20% or more of their post-housing income on these bills, leaving them more exposed to price shocks.

If well-targeted social tariffs and bill support schemes were rolled out across water, energy, broadband and car insurance markets, the IPPR found that could save households hundreds of pounds a year.

For example, if social tariffs reduced these essential bills by 25%, for those in the lowest 10% for income, it could bring in savings of around £13 a week or £680 a year. This would be equivalent to a boost of income (after housing costs) of around a tenth for a typical household in this group.

Sara’s story

Citizens Advice sees the difference social tariffs can make. The charity supported Sara [not her real name], whose disability, medical conditions and her son’s needs make it vital for her to have a phone and internet. 

She said: “Citizens Advice gave me advice on benefits, food banks and utility bills – how to cut down on them with social tariffs for water, phone and broadband. I can’t let go of my phone and the internet.

It’s very important because of my illness. I’ve got a special telecom alarm for when I fall, so I need wifi in the house. It helps a lot.”

Dame Clare Moriarty, Chief Executive of Citizens Advice said: “After years of cost-of-living pressures, households across the country are about to feel the extra shock of rising essential bills. But for those on the lowest incomes, these unavoidable costs are already eating away at their finances, leaving their budgets stretched beyond breaking point.

“Social tariffs could be an effective safety net and put money back in people’s pockets, but the government and providers must work together to make sure nobody struggling to make ends meet misses out.

“We want to see people eligible for bill support automatically enrolled to receive it. This change can’t come soon enough.”

Professor Ashwin Kumar, Director of Research and Policy at IPPR, said:  “Essential bills are leaving lowest earners with little room to breathe and causing huge anxieties.

“Well-designed social tariffs and bill support – across water, energy, broadband and insurance markets – could save households hundreds of pounds a year and provide a vital lifeline to some of the most vulnerable people across the country.”

Deven Ghelani, Director of Policy in Practice, said: “Leading utility companies are showing the benefits of data-sharing to support auto-enrolment and streamlined assessments.

“The government can take action today that makes straightforward access to social tariffs and bill support the core and expected response from utility companies to customers facing affordability issues.”

Citizens Advice sees surge in young adults needing help with managing money as cost-of-living pressures soar

  • New research shows nine in ten (90%) under 25s feel uncomfortable discussing finances
  • “We’re here to help”: charity reveals the number of young people needing support with managing money has doubled since 2019
  • Citizens Advice to place 6m-tall elephant in Manchester city centre to address the ‘elephant in the room’ and encourage young people to talk about their money troubles

The number of young people needing help with managing money has doubled since 2019, Citizens Advice has reported. The charity, which supported 66,000 under 25s last year alone, says one in five (20%) young adults seeking its advice need help with debt.

Citizens Advice warns many young people are feeling particularly squeezed by the cost-of-living crisis as they face a triple whammy of soaring living costs, rising private rents and high inflation. The charity is helping record numbers of people amid rising financial pressures.

Despite this, the vast majority of young adults still feel uncomfortable discussing finances. According to the charity’s new research, nine in ten (90%) under 25s shy away from such conversations, and would rather talk about sensitive topics like health issues, politics or religion instead of money.

To address this ‘elephant in the room’, Citizens Advice has placed a giant 6-metre-tall inflatable elephant in Manchester city centre, aiming to create a talking point and encourage young adults to open up about their finances and seek support. 

The elephant is being displayed in Exchange Square, by Manchester Victoria Station, on Saturday 17 February to try to break the silence young people experience when it comes to talking about money and raise awareness of the support Citizens Advice can offer. Staff and volunteers from the charity will be on the ground in Manchester to help answer questions from the public and give advice and support on money troubles.

The elephant’s colourful, money-related pattern has been designed by India Buxton, a Fine Art student at the University of Salford, who was commissioned by Citizens Advice after winning its competition. 

India, who received £500 prize money, said: “It feels fantastic to win the competition. Many young people, myself included, are in the dark about finances and don’t know where to start, or who to ask for help. It can feel like an embarrassing conversation, but it’s so important to do it, and hopefully this artwork will help get people talking.”

In the Citizens Advice study, embarrassment was listed as the top reason why young adults feel uncomfortable discussing money, followed by the fear of comparison.

The top five reasons why young people feel uncomfortable talking about finances are:

  1. Feeling embarrassed of their financial situation (35%)
  2. Feeling worried how their finances compare to others (31%)
  3. It’s too personal a topic to talk about (18%)
  4. Not wanting the other person to feel uncomfortable in the conversation (15%)
  5. Not knowing enough about finances to talk about the topic confidently (12%)

Jack, 24 from Derby, is in his first graduate job after finishing university and has around £2,000 in debt, mostly due to late payments on utility and council tax bills. He would love to pay off his debts and start saving, but is currently living “pay cheque to pay cheque”, as the cost of living crisis makes it even more challenging for him to manage his money.

Jack finds conversations about money difficult, but knows that avoiding the topic isn’t helping his financial situation.

Jack says: “My finances are not in a good position, and I feel terrible about it. My debt is going down gradually, but I don’t think it’s ever going to hit zero. 

“I’d feel more comfortable talking about money if I had a clue what’s going on, but I don’t like discussing it. Even though I know that talking to people who have had similar experiences to me would probably do me the world of good, I still won’t do it, because it’s awkward and stressful. 

“I’ve actually straight-up lied to avoid talking about my financial situation. For example, I didn’t have the heart to tell my flatmate that I couldn’t afford to go halves on a rental deposit, so I talked them into a zero-deposit option, even though I knew it put us in a worse position in the long term. It made me feel like a failure.

“A massive part of the problem is the cost of living. Everyone says, ‘Make a budget plan and stick to it.’ I would, but if my bills are going up by £100 every two months, where is the extra money going to come from?

“I fully think that my financial situation has been affected by not knowing where to get good advice. If I’d just spoken to someone and explained my current situation, they might have been able to tell me what to do.”

Rosi Avis, Partnership and Communication Lead at Citizens Advice Manchester, says: “All of us can struggle to find the words when it comes to talking about our finances. And we know young people are really feeling the pinch with rising costs and sky-high rents.

“At Citizens Advice we help thousands of people find a way forward every day. So whether it’s a dodgy landlord, a retailer who’s refusing to give you a refund, or help with credit card debt, we can support you.

“The most important first step is to speak to someone about your worries: whether it’s a family member, a mate or one of our trained advisers. We’re here to help and make you feel less alone.”

To support young people to feel more comfortable discussing finances, Citizens Advice has created an expert guide here: 

https://wearecitizensadvice.org.uk/elephant-savings-your-starter-guide-to-talking-about-money-6fef0d8f4b6d

Help available to boost family incomes

Edinburgh parents urged to seek help with employment

A new campaign will encourage families living on a low income to access local support with finances and work.

It encourages people to take the first step towards relieving these pressures with help from the Parent Club website. This can guide them towards tailored support to help them improve their situation by starting work after unemployment, returning to work or improving earnings.

The campaign which includes TV, radio and online advertising, highlights the pressures of everyday life and shows parents feeling the ‘walls closing in’ on them as they juggle family life with bills and other costs.

Cllr Joan Griffiths, Education, Children and Families Convener for the City of Edinburgh Council, said: “We know that many families in Edinburgh are finding it hard to make ends meet at the moment and are looking for advice on things like finding work and applying for benefits.

“Taking the first step at ParentClub.scot can help find services that offer free, confidential and tailored advice that can really make a difference for families across Scotland.

“For anyone that’s feeling worried, stressed and overwhelmed, but aren’t sure where to start, please know you’re not alone and that help is available.”

Social Justice Secretary Shona Robison said: “We understand the anxiety and stress, that low-income families could be living with and the impact of the cost-of-living crisis is likely to be making even worse.

“Parent Club can guide people to free and confidential tailored advice from local authority employment services, where they can access support relevant to their own work and family situation.

“It also offers information on how to get help from the Money Talk Team who can advise on areas such as maximising income and dealing with debt. Parent Club also provides sources of support with mental health and stress. 

“Tackling child poverty is our national mission. We want to make sure parents know what help is out there and claim any support they should be getting.” 

Citizens Advice Scotland CEO Derek Mitchell said: “When times are difficult it can be easy to feel overwhelmed by bills mounting up – but our advice is free, confidential, and impartial.

“The Citizens Advice network is working with the Scottish Government to deliver the Money Talk Team service. We can check to see what payments you might be missing out on or any cheaper deals are available to you. If you are struggling with debt we can help with that too.

“Don’t delay, you could be missing out on money that could make a huge difference to you and your family’s finances.”

Help with council tax bills

Minister urges people to check eligibility for support

People struggling to pay their council tax during the cost of living crisis are being encouraged to check if they are eligible for money off their bill.

The Council Tax Reduction (CTR) scheme is unique to Scotland and helps people on low incomes save an average of £750 a year on their council tax bill. Those eligible can also save up to 35% on their water and waste charges.

The latest figures published by the Scottish Government show 455,220 recipients received CTR in November 2022, meaning around one-in-five households were benefitting from the scheme.

Public Finance Minister Tom Arthur visited Citizens Advice and Rights Fife yesterday to meet staff advising people on dealing with the cost of living crisis. He said: “We know that this cost of living crisis is hammering people on lower incomes and those already living in poverty. It is vital that people know where to go to get advice and support.

“The Council Tax Reduction scheme will celebrate its tenth anniversary in April and Scottish households have saved more than £3 billion on their council tax since it was introduced. The support it provides has never been more important and I urge people to check whether they are eligible.

“Information can be obtained from your local Citizens Advice Bureau – like the excellent facility I visited in Glenrothes today – local councils and the Money Talk Team service promoted by the Scottish Government, as well as online.”

Chief Executive Officer of Citizens Advice and Rights Fife, David Redpath, said: “We are experiencing unprecedented demand for advice on how to maximise incomes to the cost of living crisis.

“Council Tax Reduction plays a key role in making budgets stretch further and we encourage people to check if they are eligible for a reduction, discount or even an exemption from paying council tax.

“Citizens Advice and Rights Fife is here to help people find ways to ease the cost of living whether that is council tax or any other daily living costs.”

Don’t Blow Christmas campaign: Warning over fake electrical products

Online traders selling counterfeit will be trying to fool even more people into buying fakes this year.

The new #DontBlowChristmas campaign from Intellectual Property Office UK helps consumers know the risks and learn how to spot a fake

Kelsey Jones, Senior Outreach and Engagement Advisor of the IPO’s Enforcement team gives advice to consumers to help them stay safe from counterfeit electrical goods this festive period:

Image of fake airpods, with text reading 'saved £40 on cheap airbuds' 'lost sound within minutes.' 'Fake electrical products are not reliable. Don't Blow Christmas

With prices dropping across retail and Christmas around the corner, Black Friday and Cyber Monday can be irresistible. Because who doesn’t want to make their Christmas savings to go even further?

But did you know that you could be targeted by online traders selling counterfeit goods?

Fake electrical products, also known as counterfeits, are everywhere, targeting you on e-commerce sites you know and trust or appearing as you scroll through your go-to social media channels​. Think fake AirBuds, straighteners, hairdryers, phone chargers.

Dodgy sellers will be trying to fool even more people into buying fakes this year, knowing that lots of us are looking for a bargain. They may look like the real deal, but counterfeits are often poor-quality imitations that aren’t guaranteed to work and can be dangerous. You might save a few pounds, but at what cost?​

Use these tips to stay smart, stay savvy and stay safe​.

Don’t buy fakes​. Don’t blow Christmas.

Tips to avoid being duped into purchasing counterfeit products

1) Vet the seller

Do they look official? Have you bought from this seller before, is the website or platform well known? Does the seller have a returns policy? If you are in doubt, look for a genuine online review, not just recommendations from influencers to buy the item.

2) Avoid payments by bank transfer

Always beware of retailers asking for payment to be made via bank transfer. Well known credit card providers like Visa or Mastercard, and services like PayPal offer protection to buyers if the goods don’t arrive or are proven to be counterfeit.

3) Trust your instincts

Does the item on offer look and feel like an authentic product? Sellers of counterfeits often make spelling mistakes in their descriptions and sometimes on the products themselves, which is an obvious warning sign. Spelling and grammar mistakes can indicate fakes!

4) Look for EU and UK safety markings

The safety standards of counterfeit items are poor and can be dangerous, especially when they are shipped from abroad. Do items have EU and UK safety markings? You should always check for the correct age restrictions and hazard warnings on the packaging.

5) Question the price if much cheaper than elsewhere

Whether buying online or in person, always think about the price. Scammers often sell counterfeit goods at discounted prices to make you drop your guard. If the item is significantly cheaper than you’d expect, that’s a good reason for alarm bells to ring. If the price looks too good to be true, it probably is.

Image of hair straighterns and damage after fire with text reading 'saved £50 on dodgy hair straighteners' 'lost £45k in damages.'

If you or someone you know has purchased a counterfeit product or suspects that a website is selling counterfeit products, report it to the Citizens Advice Consumer Service on 0808 223 1133.

If you wish to remain anonymous, contact Crimestoppers or call 0800 555 111.

Follow @dontblowchristmas on your socials for more advice and guidance on staying safe and avoiding disappointment this Christmas.

Partnership helps communities cope with financial difficulties amid cost-of-living crisis

  • Royal Bank of Scotland and Citizens Advice Edinburgh are working together to provide debt support and advice to customers locally and across the UK, with over 2,100 referrals since October 2020.
  • Edinburgh based advisers assist in instances where Royal Bank believes that Citizens Advice could offer support that addresses a root cause of financial vulnerability.
  • Previous Citizens Advice research found that 1 in 10 families – about 3 million UK households – faced a cost-of-living crisis, unable to cover even basic bills such as food and heating.

Royal Bank of Scotland is today announcing the launch of a report in partnership with Citizens Advice, focusing on support for vulnerable customers. There have been over 2,100 referrals from NatWest and Royal Bank to Citizens Advice since the programme started in October 2020.

Citizen Advice advisers based in Edinburgh have supported teams from across Royal Bank by providing a referral service for customers who contact the bank and express difficulty with debt, benefits, relationships and family.

The advisers assist in instances where Royal Bank believes that Citizens Advice could offer support that addresses a root cause of financial vulnerability.

The project has successfully helped customers across Scotland with complex financial issues and continues until September 2022, by which time NatWest and Royal Bank expect to have helped over 4,000 people with complex financial advice needs. This service is available across NatWest, Royal Bank and Ulster Bank.

The latest report details the impact of the pilot one year on. It found that:

  • There have been over 2,100 referrals from NatWest and Royal Bank to Citizens Advice since the programme started in October 2020 with the numbers increasing month on month.
  • Over half (59%) of the referrals were from customers who had not accessed Citizens Advice before
  • 86% of customers were over 35, compared to the Citizens Advice overall base of 73%
  • The top three problems leading to referral are debt (62%), benefits (32%) and relationships (18%)

The report is released as millions of people face up to rising household costs. Previous Citizens Advice research has revealed:

·                     1 in 10 UK families – about 3 million households – were facing a cost-of-living crunch this winter, unable to cover even basic bills such as food and heating.

·                     1 in 5 of all adults are cutting back on food shopping or turning off the heating, while 1 in 10 anticipate needing to use food banks.

Benjamin Napier, Chief Executive Officer at Citizens Advice Edinburgh said: “We are committed to giving people the knowledge and confidence they need to find their way forward – whoever they are, and whatever they need.

“Together with Royal Bank of Scotland we have been able to help people in the most vulnerable situations in our society across Scotland. The programme is an important way for us to reach more people who may need our help and might not have known about our services.”

David Lindberg, CEO, Retail Banking at NatWest Group said: “Through our partnership with Citizens Advice, we want to deliver personalised support to our most vulnerable customers. Many people who come to us for support have complex financial issues which impact their lives.

“In this current economic environment, it’s more important now than ever to be able to intervene when customers experience early signs of financial difficulty and help them to improve their financial capability.’’

Stephen Timms MP said: “It’s important that people have organisations they can turn to for support when experiencing financial difficulty.

“As we continue to recover from the pandemic and changes to the cost-of-living cause people to experience complex problems they may not have experienced before, it is encouraging that organisations such as NatWest Group and Citizens Advice are working together to meet the wider advice and support needs of vulnerable customers.”

You can access the full report here: Strengthening the safety net: supporting NatWest Group’s most vulnerable customers

Energy campaign helps households in Scotland reduce their fuel bills this winter

As a three-month campaign to help households in Scotland reduce their energy consumption and fuels bills draws to a close, industry experts have shared their top tips for keeping warm whilst cutting costs over winter.

Big Energy Saving Winter, organised by Citizens Advice, runs up until the end of January and provides information and practical guidance on saving energy, money, and the environment through greater efficiency.

Whilst the latest figures indicate a 1.8% decrease in emissions caused by residential energy use in 2019, compared to the previous year, it is expected to rise again with more people working from home due to the Covid-19 pandemic. 

OFTEC, which represents the liquid fuel heating industry, including those on oil heating, is supporting the ‘Big Energy Saving Winter’ campaign with guidance on how households in Scotland can reduce their energy consumption and save on unnecessary heating costs during the winter lockdown. The advice includes:

1.    Adjust your heating timers and thermostats

Remember to regularly adjust your timers to ensure the house only warms up when you need it to and that you only heat the rooms you regularly use. Nudging down the thermostat by a few degrees can save you money in the long term, but don’t lower it too much as living in a cold home can be bad for your health.

2.    Upgrade your heating controls

Many homes have a simple thermostat which sets one temperature for the whole house. Installing a more advanced system can enable you to set different temperatures for each room throughout the day and even learn your habits for automated heat settings. You can also control your heating remotely, saving money by turning off the heating when you are not at home.

3. Bleed your radiators

  • It’s recommended you regularly bleed your radiators, particularly if you notice they are not warming up as quickly as they usually do. This will ensure they are working at maximum efficiency and keeping your house warmer.

4. Don’t ignore your boiler

  • It’s easy to forget about your boiler but regular maintenance is important to ensure it is working efficiently. We recommend having it serviced at least once a year by a GasSafe (for mains gas) or OFTEC (for oil or solid fuel) registered technician, who are still working during the lockdown.  They are fully qualified and will complete the work safely and to the highest standard. We recommend you discuss the service visit with the heating technician first to ensure it is carried out in a Covid-safe way.

5. Consider an upgrade

  • Modern, condensing boilers are typically smaller, quieter and more efficient. So, installing a new boiler can help reduce your fuel consumption, emissions and energy bills. For the 135000 oil heated households in Scotland the good news is that oil remains by far the cheapest off-grid fuel. And, with a ‘drop-in’ renewable liquid fuel currently being developed, you can have peace of mind that your new boiler will help the planet in the future.

Malcolm Farrow, from OFTEC, commented: “With the recent national lockdown restrictions and cold weather spell, reducing our energy usage and helping to combat climate change might not be the first thing on everyone’s minds. However, it is incredibly important for our planet and can also help reduce fuel bills which could be a relief for many households.

“We must also remember that the cost of energy is a real concern for many struggling households, particularly in rural parts of Scotland with high levels of fuel poverty, which means they can often not afford the upfront cost of installing a new heating system.

“The good news for the 135000 homes in Scotland on heating oil is that a renewable liquid fuel alternative should become available over the coming years which will help to dramatically reduce emissions without the expense of having to replace the whole heating system.”

For more information and advice, visit www.oftec.org.

Funding boost for Citizens Advice

Citizens Advice and Citizens Advice Scotland to receive funding boost of up to £15 million to help them deal with increased demand during the COVID-19 pandemic.

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  • Citizens Advice and Citizens Advice Scotland have experienced an unprecedented rise in demand during the pandemic
  • up to £15 million funding will help them provide advice and information on a range of financial, legal and consumer issues
  • part of a £750 million package set out by the Chancellor for frontline charities

Citizens Advice and Citizens Advice Scotland will receive a funding boost of up to £15 million to help them deal with increased demand for advice and information from the public during the COVID-19 pandemic, the UK Government’s Consumer Affairs Minister Paul Scully has announced.

The funding will allow them to increase their capacity so they can continue to deliver advice on a range of issues, such as if a person cannot pay their bills due to coronavirus, or how they can protect themselves from or report a coronavirus-related scam.

The money is part of a £750 million pot announced by the Chancellor Rishi Sunak to help frontline charities continue their vital work during the outbreak.

In line with government advice on social distancing, Citizens Advice, which operates in England and Wales, and Citizens Advice Scotland have temporarily closed their 331 offices, suspended outreach services and shifted their advice services online and over the phone.

They have since seen a significant increase in demand for telephone advice and webchats, and this funding will help them to continue to deliver their services remotely as well as ensuring their online content reflects the most up to date advice.

The Department for Digital, Culture, Media and Sport has led the allocation of funding to support charities providing key services to help vulnerable people during the crisis.

Consumer Affairs Minister Paul Scully said: “Citizens Advice and Citizens Advice Scotland have continued to provide an invaluable service to the public throughout this deeply unsettling period.

“Now more than ever, it is imperative people have access to free, confidential advice on money, legal and consumer problems.

“This funding will ensure Citizens Advice and Citizens Advice Scotland have the right resources to provide people with the support they need, when they need it most.

UK government Minister for Scotland Douglas Ross said: “I welcome this funding for Citizens Advice Scotland who provide a vital service that is needed even more during these uncertain times.

“The £15 million package of support from the UK government will ensure they continue to meet the rise in demand to help people across Scotland with their financial, legal and consumer concerns.

“As we all continue to cope with the struggles COVID-19 has brought, it is crucial we work together to make sure we are equipped with the best support to see us through.”

Culture Secretary Oliver Dowden said: “In these challenging times, it is vital the British people have access to all the information they need to stay safe and well. This funding will mean those who need advice can get it – whether it’s about finances, employment or the measures we are taking to help protect the public and our NHS.

“This investment is part of a wider government support package for charities on the front line so that they can continue to help those in need.

Dame Gillian Guy, Chief Executive of Citizens Advice, said: “During this pandemic we’ve seen a surge in people coming to us for advice. We expect this demand will carry on as people’s lives continue to be affected by the economic impact of COVID-19.

“This funding will allow us to increase the support we can provide over the phone and online – especially to those who need it most.

“The effects of COVID-19 will continue to be felt for a long time. Support for Citizens Advice and other charities is crucial to making sure that everyone has access to the help they need at this incredibly challenging time.”

The proportion of advice issued by the Citizens Advice network relating to employment doubled between March and April and quadrupled since February, the organisation says. ​

The Citizens Advice service is supported and delivered by more than 21,300 volunteers.

Citizens Advice Scotland Chief Executive Derek Mitchell said: “This additional support for the Citizens Advice network is hugely welcome.

“All across Scotland individual bureaux staff and volunteers have done incredible work transitioning to remote working to ensure people are still getting the advice and support they need.”

Last year. the Department of Work and Pensions funded the Citizens Advice network to the tune of £51 million to provide Universal Credit support – but more than two million people have applied for Universal Credit since the lockdown in March.

Welcoming the announcement of additional funding, a spokesperson for Citizens Advice said: “This funding will help ensure our network can adapt to meet the challenges presented by COVID-19, and continue to deliver the advice people need.”