Tag: Camera Obscura

• Families across the UK are benefiting from reduced VAT on ticket prices as part of the Great British Summer Savings.
• Cinemas, soft plays and theme parks are among the attractions where the savings will be passed on.
• Businesses will also benefit from increased footfall during the summer holidays.

Attractions across Edinburgh and the east of Scotland are embracing the UK Government’s Great British Summer Savings scheme – making family days out more affordable.

The initiative, which cut VAT from 20% to 5% on children’s tickets on a variety of attractions and days out, and on children’s menu meals in restaurants, is now in operation and will run until 1 September.

UK Government Minister for Scotland Kirsty McNeill said: “Now schools are out for the summer across the east of Scotland, we want families to make the most of their time together.

“That’s why this summer, the UK Government is cutting the cost of a family day out with the Great British Summer Savings VAT reduction – helping families across the UK make the most of the summer break.

“Businesses will also feel the benefits with increased visitor numbers and more people discovering the wonderful range of activities and attractions we have throughout Scotland and the whole of the UK.

“Too many parents feel they have to hold back on treats or days out together because of cost of living pressures so the UK Government is slashing the VAT on a range of kids’ activities so families can afford more time together.”

One Edinburgh attraction supporting the savings for families is Camera Obscura and World of Illusions, which has already refunded the price difference to 1200 pre-paid tickets.

Tony Millar, Camera Obscura and World of Illusion’s manager, said: “We’re delighted to be part of the Great British Summer Savings initiative and to pass the benefit directly on to visitors. The summer holidays are an important time for families to make memories together, but we know the cost of days out can add up. 

“By passing on the VAT reduction and reducing our ticket prices over the summer, we hope to make it easier for families, tourists and local visitors to enjoy a fun, memorable and great-value day out in the heart of Edinburgh.”

The VAT rate on eligible activities will be cut from 20% to 5% and applies across England, Wales, Scotland and Northern Ireland.

The reduced rate will apply to:

• Children’s menu meals served in restaurants for consumption on the premises;
• Children’s and family tickets for cinemas, theatres, concerts, shows and exhibitions;
• Admission tickets, for both children and adults, to a range of attractions, including: amusement parks, fairs, museums, zoos, soft play centres, circuses, adventure parks, nature reserves, wildlife parks and observation attractions.

This money-saving package supports families, while also supporting businesses through increased footfall. The government expects businesses to pass on VAT savings to customers.

Guidance for businesses in scope of the policy has been published by HMRC which outlines how businesses can operate the scheme.

For more information, see HM Treasury’s press release.