VISITORS FROM 147 COUNTRIES FUEL RECORD YEAR
One of Edinburgh’s leading visitor attractions, The Real Mary King’s Close, has reported another record-breaking year after welcoming 296,726 guests in 2025, marking continued year-on-year growth and reinforcing its position as one of the Capital’s most popular experiences.
The latest figures represent an impressive 5% increase on 2024, when the attraction welcomed 282,525 visitors, making 2025 the third consecutive record year for The Close. Located beneath Edinburgh’s historic Royal Mile, the attraction continues to draw strong interest from both domestic and international audiences keen to explore the city’s hidden history.
Traditionally one of Edinburgh’s peak summer months, July saw 38,079 visitors undeterred by warmer weather, instead choosing to step below the Royal Mile to uncover Auld Reekie’s rich heritage, hidden streets, and stories from the city’s past.
Over the course of the year, The Real Mary King’s Close welcomed visitors from 147 countries, underlining its global appeal. International guests travelled from as far afield as the Åland Islands, Belize, French Polynesia, Kyrgyzstan, Mauritius, Namibia and Nepal, alongside key tourism markets in Europe, North America and Asia.
The visitor site’s reputation is further reflected in its online performance, now boasting over 5,780 reviews across Google and Tripadvisor, with 93% rated four stars or higher, positioning it among Edinburgh’s highest-rated cultural experiences.
Alongside its core offering, The Real Mary King’s Close continued to expand and diversify its programme in 2025, launching two new tours while seeing strong ongoing demand for its established special experiences. Introduced in April, Carnage and Contagion: The Plague Tour welcomed 574 guests; Coffee & Closes, in partnership with John’s Coffee House, attracted 884 guests in its first year.
These new additions sat alongside the continued success of specialist and limited-run experiences, which allow returning visitors the opportunity to delve into different facets of Scotland’s history, including the Dr Arnott Experience, which welcomed 3,043 guests, and four Underground Unlocked free-flow events that together welcomed 976 guests.
Retail performance also remained strong, with historically inspired merchandise proving particularly popular. Best-selling items included the Plague Dr Shopper bag, with 5,363 units sold, and the Plague Ducktor, which sold 3,538 units during the year.
Paul Nixon, General Manager at The Real Mary King’s Close said: “Achieving another record-breaking year is a fantastic milestone and demonstrates the overwhelming appetite for immersive, high-quality historical experiences in our Capital City. Our dedicated team welcomed nearly 300,000 guests in 2025, from 147 different countries.
“We are continuing to evolve our offering through new tours and experiences while staying true to what makes The Close distinctive – its powerful storytelling, authenticity and a deep connection to Edinburgh’s past. It’s so encouraging to see consistent growth across both the peak and shoulder seasons, and we’re excited to build on this momentum.”
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