VisitScotland and DFDS unveil latest partnership marketing campaign to help encourage year-round travel
The beauty and benefits of a holiday in Scotland during autumn, winter and spring are being showcased to visitors from the Netherlands and Germany, as part of a new marketing partnership between VisitScotland and DFDS Seaways.
The new digital campaign aims to inspire potential visitors to Scotland by ferry, using DFDS Seaways routes connecting mainland Europe to the UK, by highlighting the unique sights and experiences on offer at this time of year.
Visitors travelling during the traditional off-season months can enjoy a stunning array of colours as the seasons change, clear dark skies and cosying up by the fireside after a long day exploring.
The campaign plays on a sense of adventure, appealing to those thinking of Scotland for a touring holiday with their car, motorbike or motorhome with the call to action to travel to Scotland with DFDS on their Amsterdam to Newcastle service.
Inspirational videos have been running across social media platforms Pinterest, Facebook, Instagram since the end of August. The campaign is taking advantage of automated technology media buying platforms Quantcast and Dentsu Programmatic to target and reach potential consumers more effectively with relevant online display advertising. The aim is to ensure Scotland and DFDS are front of mind with those booking a last-minute trip in 2023 and those thinking ahead to spring 2024.
The campaign has included regional imagery from across Scotland, including the South of Scotland, Edinburgh & the Lothians, Aberdeenshire, Arran, and Loch Lomond & the Trossachs, based on insights that show German and Dutch visitors like to tour far and wide when they travel to Scotland.
The initial campaign came to an end on 22 October. It will be followed up by two additional campaigns, delivered in partnership with Visit East Lothian and the South of Scotland Destination Alliance that will run until November.
These smaller campaigns will take advantage of the warmed-up audience to drive further regional spread off the earlier activity.
This latest activity continues a decade-long partnership with DFDS Seaways and aims to build on the success of previous joint campaigns to help support the continued and responsible recovery of the industry.
In 2022, Scotland welcomed 236,000 German visitors, who generated £171m tourism spend that year, as well as 212,000 Dutch visitors who generated £135m spend that year.
VisitScotland Director of Marketing & Digital Vicki Miller said: “Last year record numbers of international visitors chose the October to December period to travel to Scotland, so we know the appetite for our lochs, glens and historic landmarks is strong right across the year.
“Partnership working is at the heart of what we do and our collaboration with DFDS Seaways will help drive international tourism from these key European markets.
“Our marketing aims to connect with visitors, drawing on their emotions and showing them what a visit to Scotland’s diverse regions can feel like year-round. We want all destinations to benefit from tourism and this is reflected in our marketing activity promoting responsible travel in Scotland, including practical information and advice to visitors travelling by caravan and motorhome.”
“International visitors are absolutely key to bringing in revenue for businesses during the remainder of 2023 and into 2024, helping to build on the shoots of recovery in tourism and events, one of Scotland’s most valuable industries.”
Philipp Päper, DFDS Seaways Head of Route Marketing North Sea said: “Our partnership with VisitScotland is a perfect match thanks to DFDS’ presence in the Netherlands and Germany, and VisitScotland’s expertise on Scotland’s beautiful destinations.
“The Amsterdam-Newcastle route provides continental travellers the ideal way to get to their Scottish travel destinations stress-free year-round. Passengers are set to benefit greatly from our partnership campaign, as welcoming them to our DFDS ferries means that they can start their holiday the moment they step aboard.
“They can count on a best-in-class service, with a variety of restaurants, entertainment options and even Duty Free shopping onboard”
David Hope-Jones OBE, Chief Executive of the South of Scotland Destination Alliance (SSDA), said: “The South of Scotland is an unmissable destination 365 days a year and we’re really eager to get the word out about how much there is to see, do and experience in the Scottish Borders and Dumfries and Galloway in every season.
“The SSDA is delighted to be working with VisitScotland and DFDS Seaways on this collaboration to highlight our incredible region to overseas visitors and show them that Scotland really does start here.”
Elaine Carmichael, on behalf of Visit East Lothian said: “East Lothian is ideally placed for visitors arriving by DFDS Seaways to the North of England and, as well as being a base for holidays, makes the ideal start or end point for their trip to Scotland.
” This campaign sits well with our key markets, and we know from attending trade shows and our work with the travel trade industry that there is a real appetite from German and Dutch visitors for all that East Lothian has to offer.
“We are delighted to be taking part in this initiative in partnership with VisitScotland and the South of Scotland Destination Alliance to showcase our regions and bring benefits to our businesses over the autumn and winter months.”
The adverts drive traffic to custom in-language landing pages on:
Travel in 2024 is set for a year of evolution, with new research showing how people in the UK are reshaping the definition of the ‘modern traveller’ by prioritising experiences, changing booking behaviours and reframing wellness and relaxation.
The research comes as Hilton releases its 2024 Trends Report – a global study unpacking how traveller behaviours and interests are changing. Supported by a UK travel map which pinpoints the regional differences of travellers and trends across the UK, from the rise of holiday streaming and solo travel to increasingly evolving booking habits.
EXPERIENCE OVER EVERYTHING
Travellers are prioritising new experiences (85%), with many looking forward to exploring the unknown (81%), trying the local cuisine (64%) and learning about local customs and traditions (48%) when on holiday.
And people are saving the pennies to make it happen, with more than half (52%) reducing spending in other areas to prioritise travel. Hilton’s global trends report found over half (56%) of people in Britain plan to spend more on travel in 2024 than in 2023.
Some are going further to immerse themselves into local traditions, with 25% looking for locally sourced food while away. However, when it comes to staycations, Brits can’t get enough of the comfort classics with a ‘posh fish finger’ sandwich currently the top choice on Hilton’s UK bar menu1.
SOCIAL INFLUENCE
The increasing influence of social media is no surprise, and it’s even affecting holiday planning. In fact, a third of Gen Z travellers select their destination based on what’s trending on social media (34%), popular culture (36%) and live events or festivals (34%) driven by leading artists who have been performing this year.
However, when it comes to enjoying their holiday, many are pulling the plug on technology, with three in ten taking a break from social media to disconnect from life back home (31%).
EVOLVING BOOKING BEHAVIOURS
The new research revealed people in the UK are starting to plan ahead with a majority of travellers (55%) booking a holiday 3 – 6 months in advance, and 6% even booking their holidays for the whole year in January.
GOING SOLO
People are craving some ‘me time’ with 16% of people having taken a solo trip in the last year. And this is increasing, with nearly a quarter (24%) considering a break on their own in the next three years, liking the independence (42%), flexibility (46%) and self-discovery (20%) that comes with it.
Northern Ireland leads the way, as a third (33%) are considering a solo trip in the next three years, the highest in the UK. It is also no surprise that 18 -24yrs olds are the most likely to consider solo travel, rising to 40%.
Solo travellers on Hilton.com are keen to relax while away, with searches for indoor pools by people travelling on their own doubling since last year.
A HOLISTIC APPROACH TO WELLNESS AND RELAXATION
Hilton data shows many in the UK are seeking out wellness when planning breaks – with spa searches up 82% from last year.
However, self-care isn’t all about spas and swimming, with a quarter of people (25%) using online streaming services in their hotel rooms to relax – amassing to an average of 14 hours of TV over a week-long stay. Londoners are most likely to use streaming services on holiday (38%), while on average, guest data use in Hilton hotels has increased by 23% since 2022.
Patricia Page-Champion, senior vice president & global commercial director at Hilton, said: “Our research highlights an increasing focus on experiences, the influence of social media and entertainment on choosing breaks, and the reframing of wellness and relaxation in travellers’ minds.
“And underlying these evolving trends, one constant we continue to see is the importance of holidays to people in the UK, who say they plan to travel more in 2024 even if this means cutting back spending in other areas.
“With travel such a priority for so many, our focus is on delivering a genuinely great stay in the best locations around the world.”
The Scottish Environment Protection Agency (SEPA) have warned communities to stay vigilant as the weekend of severe weather continues across Sunday evening and into Monday morning.
Multiple Flood Warnings and Alerts are in place across Scotland, with the focus remaining on the Spey and Tay catchments.
While local Flood Warnings in some areas of Scotland may start coming off over the evening as rivers fall, others will stay in force as some waters continue to rise and the agency continues to warn of likely impacts as communities count the cost of the weekend’s flood damage.
Ruth Ellis, SEPA’s Flood Duty Manager, said: “Today the focus turned to communities across the North, with a particular concern for severe flood impacts to communities along the Spey and Tay rivers.I want to be clear that communities in these areas should stay alert over the evening as some rivers will continue to rise over the course of the evening. The risk to life remains.
“It’s been a difficult weekend across Scotland, with severe weather causing widespread travel disruption to road and rail networks and impacts in communities all over Scotland. Across many areas of the country there is still some deep standing water and it’s really important people understand the danger.
“Hazards can be hidden, so please don’t walk or drive into flood water. Remember that not only is flood water likely to be dirty, 30 cm of fast flowing water can move an average family sized car, and just 15 cm of fast flowing water could be enough to knock you off your feet.
“Our teams have been working around the clock with partner agencies, including Scottish Government, the Met Office, emergency services and local authorities across this major weather event. We will continue to provide information and support in the coming days and weeks to ensure Scotland recovers from this event and becomes more resilient to future flooding.
“We’ll be continuing to issue further updates across the evening to communities across northern Scotland and our advice remains for people to keep up to date with information from sepa.org.uk and follow guidance from emergency services.”
Update 9am, Sun 8th Oct – Flooding focus turns north as SEPA warn communities to stay alert
The Scottish Environment Protection Agency (SEPA) have warned communities to stay vigilant as the weekend of severe weather continues across Sunday.
Multiple Flood Warnings and Alerts are in place across Scotland as the agency continues to warn of likely impacts on Sunday and communities count the cost of Saturday’s flood damage.
Vincent Fitzsimons, SEPA’s Flood Duty Manager, said: “It’s been a rough weekend across Scotland, with severe weather causing widespread travel disruption to road and rail networks and impacts in communities from Greenock to Aviemore.
“Our teams have been working around the clock with Scottish Government and the Met Office in the lead into and across this major weather event. We have been issuing Alerts and Warnings to communities at risk and supporting first responders.
“Today the focus continues to turn to communities across the North, with a particular concern for severe flood impacts to communities along the Spey and Tay rivers. It’s a day to stay alert, not stand down. The risk to life remains.
“We’ll be issuing further updates across the day to communities across northern Scotland and our advice remains for people to keep up to date with information from sepa.org.uk and follow guidance from emergency services.”
People are being urged to avoid travel by road in Argyll and Bute and to consider carefully travel in other areas most impacted by the weekend’s severe rainfall.
SEPA has indicated up to a month’s worth of rain could fall in some areas over the course of the weekend. Rainfall is causing significant disruption in parts of Scotland, including road closures and rail service cancellations.
https://twitter.com/i/status/1710746869255520617
On Saturday afternoon the Met Office issued an Amber Warning for rain extending across Angus, Perth and Kinross, Aberdeenshire, Moray and Highland until 2pm on Sunday.
In Argyll and Bute, the Local Resilience Partnership has established a Care for People Sub-Group, led by the local Health and Social Care Partnership, which is working to identify and reach vulnerable people that may be difficult to reach, with assistance from the voluntary sector. Argyll and Bute Council is assisting by contacting community groups in affected areas with a view to initiating local support, such as opening up community halls.
On Friday the Met Office issued an amber warning for rain, covering Inverclyde, Renfrewshire, East Renfrewshire, Glasgow, North Lanarkshire, East and West Dunbartonshire, Argyll and Lochaber, parts of Stirling, Perthshire, Aberdeenshire and the Highlands. It is in place until 6 am on Sunday. Yellow warnings for rain remain in place for other large parts the country and are updated on the Met Office website.
The greatest impacts earlier on Saturday were experienced in Inverclyde, Renfrewshire, East Renfrewshire, Glasgow, North Lanarkshire, East and West Dunbartonshire, Argyll and Lochaber, parts of Stirling, Perthshire, Aberdeenshire and the Highlands. In Argyll and Bute, several roads have been closed due to flooding and landslides, including:
the A83 between Tarbet and Inverary
the A815 between Dunoon and the A83
the A816 between Lochgiphead and Oban
the A85 at Loch Awe
Road operating companies are assisting Police Scotland with the closures and clear up operations, however due to the continuing rainfall it will not be possible to make an assessment of the landslides or undertake clear up operations until conditions improve.
Network Rail has reported many incidents of severe flooding across the network, resulting in widespread cancellations to services. This includes suspension of services between Inverness and Perth. Services running across the whole ScotRail network have been cancelled, delayed or revised.
On Saturday afternoon Justice Secretary and Minister for Resilience Angela Constance chaired a meeting of the Scottish Government’s Resilience Committee (SGoRR), which was attended by First Minister Humza Yousaf, Transport Secretary Màiri McAllan, Transport Minister Fiona Hyslop and key responder agencies.
They discussed the immediate response to the local impacts, as well as further actions being taken to support those communities most affected.
Ms Constance said: “As the weather warnings outline, heavy rainfall is expected to continue in many parts of the country into Sunday and some areas will have a month’s worth of rain over the course of the weekend.
“I would urge everyone across the country to heed the travel warnings being issued by Police Scotland and others – in particular, drivers in Argyll and Bute should avoid travel due to the significant disruption across the road network.
“We are aware that the initial, most severe impacts have been felt by people and businesses in Argyll and Bute, as well as other areas in the west and north of the country.
“Ministers are receiving regular updates on the situation from partners, including SEPA, the Met Office, and Police Scotland as it unfolds. This afternoon I convened SGoRR in recognition of the severity of the situation which will continue to develop over the next 24 hours.
“I am grateful for the efforts of partners and volunteers to help the public stay safe and where possible to restore services.
“Anyone seeking live updates should follow these partners organisations on social media, and can also consult the Ready Scotland website for general advice.”
Police Scotland Assistant Chief Constable Tim Mairs said: “Officers have been dealing with significant disruption on the roads caused by the heavy rainfall and we would expect this to continue into Sunday.
“It is important that we do everything we can to keep people safe and officers are out in communities helping those who need us.
“Our advice is to plan ahead and consider if your journey is really necessary or if it can be delayed until conditions improve. If you need to travel, please drive to the conditions and take extra time for your journey.”
Vincent Fitzsimons, Flood Duty Manager for the Scottish Environment Protection Agency (SEPA), said yesterday: “SEPA has issued Regional Flood Alerts and more locally specific Flood Warnings across Scotland due to the major rainfall event that is bringing prolonged, heavy rain throughout the day and into Sunday.
“I want to be very clear that this is not a normal Autumn day for Scotland. We’re expecting extensive river and surface water flooding in affected areas. There is a danger to life. There will be widespread impacts to road and rail. There is a risk of more significant community scale property flooding.
“Rain will move across central and western parts this morning, moving northwards through the day. Many areas will see heavy rain for well over 24hrs before it clears on Sunday. Of particular concern are communities in the amber area that extends from west central Scotland northwards.
“Further Local Flood Warnings are likely to be issued, people can always check our Flood Updates for all the latest information. We advise people living, working and travelling in the affected areas to consider any steps they need to take now to be prepared for flooding impacts and consider whether their journey is necessary.”
The Scottish Environment Protection Agency (SEPA) issues flood alerts and warnings for Scotland. View the latest updates on their website.
Vincent Fitzsimons, Flood Duty Manager for the Scottish Environment Protection Agency (SEPA), said: “Scotland is experiencing a major rainfall event that is bringing prolonged, heavy rain throughout the day and well into Sunday.
“I want to be very clear that this is not a normal Autumn weekend for Scotland. We’re expecting extensive river and surface water flooding in affected areas. There is a danger to life. There are widespread impacts to road and rail. There is a risk of more significant community scale property flooding.
“Heavy rain has been falling since Friday night in many areas and will continue in northern Scotland throughout Saturday evening and well into Sunday. Some areas will have seen more than a month’s rain by the end of the weekend.
“Of particular concern are communities in the Met Office amber weather warning area that extends across much of northern Scotland. Examples include Aviemore and communities down the Spey Valley, but many more communities are also at risk. SEPA has been working closely with partners to help them target support for these areas.
”People should check our live Flood Updates for all the latest information. We advise people living, working and travelling in the affected areas to consider any steps they need to take now to be prepared for flooding impacts and consider whether their journey is necessary.
“We will continue to keep a very close eye on the situation, monitoring 24/7 as well as working closely with the Met Office and other partner agencies.
“We would strongly advise people to sign up to Floodline to receive free updates and heed emergency service and local authority advice.
NFU Mutual is issuing flood advice as the Met Office issues an amber warning for heavy rain across many Scottish communities.
Up to 180mm of rain could fall throughout Saturday and into Sunday, with Grampian, Central, Tayside, Fife, Strathclyde and the Highlands all in danger of disruptive and dangerous downpours and flooding.
Heavy rain could lead to flash flooding with fast moving water, cutting off transport routes, and leading rural insurer NFU Mutual is urging home and business owners in Scotland to fortify their properties if possible but make safety their priority.
If they are affected by flooding, people should look at how they can work with their insurer to repair their property to be more resilient to flooding in the future.
Andrew Chalk, home insurance specialist at NFU Mutual, said:“Time and again we’ve seen how destructive and disruptive flash flooding can be for communities, and NFU Mutual Agents in Scotland stand ready to rapidly assist people impacted by these predicted downpours – including facilitating rapid payments for smaller claims and mobilising our network of loss adjusters and repairers.
“But the best way to avoid disruption, if possible, is to take some sensible steps provided by NFU Mutual to protect your property. If you have flood defences, activate them now, move valuable possessions and electrical items to higher ground and prepare a flood or extreme weather pack.
“Have your insurer’s details to hand and if you are impacted by flooding, be sure to ask your insurer and loss adjuster about flood resilient repairs. Since 2017, NFU Mutual has offered its Flood Resilient Repair scheme to all home insurance customers. As part of the scheme, customers who suffer flood damage above £10,000 receive a contribution from NFU Mutual to implement repairs which will protect the property from future flooding.
“According to NFU Mutual claims data, the average damage to a home caused by floods in 2022 was £20,706. A flood resilient home, using things like non-return valves, tiling, and resilient materials on lower floors can massively reduce this bill, and many resilient repairs will cost no more than like-for-like repairs.
“With more insurers also now offering flood resilient repairs under the Government-backed Build Back Better scheme, it is worth checking if you can access extra help if you suffer a flood.”
NFU Mutual flood advice
NFU Mutual’s flood preparedness checklist:
Check if your property is at risk of flooding on the Government website.
Sign up for flood alerts on the Government website – these can be sent by text, email or delivered by phone call.
Put a flood plan in place, including:
Moving valuables – including electric items – to a safe space
Thinking about vulnerable members of your household and neighbours
Noting down useful numbers like gas and electricity suppliers, the National Grid, local council and insurer
Ensuring you know how to switch off your mains electricity and gas supply
Consider procuring sandbags or other flood defence systems
Prepare a flood or storm back, including:
Bottled water and snacks
Food for vulnerable household members like babies, children, and elderly relatives
Pet food
Torches with charged batteries
Mobile phone power banks and chargers
What to do if your home is flooded:
Make safety your priority. Keep your family and pets away from the flood water and move to another part of the property.
Call your insurer immediately, asking about alternative accommodation if your property is unsafe.
Contact family and friends.
If you can, switch off mains gas and electricity supplies in the affected area.
Have a pack with essential items like prescriptions, other medicines and food, paying particular attention to items like baby food.
Have a torch and charged mobile phone on hand in case of power cuts.
When it’s safe to enter the flooded area again, catalogue all damaged items for insurance claims and begin clearing and drying out the area, seeking advice from your insurance company.
Business owners should remain in contact with employees and customers.
NFU Mutual’s flood resilient repairs checklist
Flood resilient repairs are repairs carried out following flood damage which help prevent extensive damage in any subsequent flood. Some may come with additional cost, but many will cost no more than restoration. Resilient repairs to ask your loss adjuster or insurer about include:
Raising electrical sockets and white goods away from floor level.
Replacing flooring with waterproof tiling and grout.
Waterproof paint.
Installing flood-resistant, self-sealing air bricks.
Fitting non-return valves to drains to prevent backflow flooding.
Replacing doors with waterproof doors to prevent floodwater spreading.
Fitting flood barriers to doors or air brick covers.
Permeable paving or driveways.
Inflatable toilet pan seals or bungs to prevent backflow.
uPVC skirting boards and kitchen units.
Removable doors.
Basement tanking or pump systems (integrated or portable).
UK Government to redirect vast HS2 savings into unprecedented transport investment across the country, benefiting more people, in more places, more quickly.
Scotland to benefit from funding to enable better links between the Cairnryan ferry terminals serving Northern Ireland and South West Scotland.
A total of £36 billion in savings from HS2 will be reinvested in hundreds of transport projects across the UK.
Network North will build better connectivity across the North and Midlands, with faster journey times, increased capacity, and more frequent, reliable services, according to the Westminster government.
And connections will also be strengthened across the United Kingdom, following recommendations made in the Union Connectivity Review.
Scotland will benefit from funding to solve the pinch points on the A75 between Gretna and Stranraer, providing better links between the Cairnryan ferry terminals serving Northern Ireland and southwest Scotland – recognising the importance of east-west connectivity within the UK.
The move comes alongside further investment in the connections with the M6 and Cumbria, and the A77 towards Glasgow.
Successive governments have promised it, but we ( the UK Government) are delivering long-awaited upgrades to the A1 coastal route between Newcastle and Berwick-upon-Tweed, improving the route to Edinburgh and strengthening transport links between Scotland and England.
We will continue to work with the Scottish Government to deliver the benefits of this investment package and improve connectivity across the country.
TUC slams Conservatives’ decision to axe northern leg of HS2 as a “huge act of levelling down”
Commenting on the prime minister’s speech to Conservative Party Conference, TUC General Secretary Paul Nowak said: “The Tories have broken Britain. Today the Prime Minister confirmed what everybody already knew – he has neither a plan or vision for fixing it.
“Whether it’s failing to deliver HS2, presiding over the longest pay squeeze in modern history or record hospital waiting lists – the Conservatives’ record in government has been dire.
“We urgently need political change. The country cannot afford the Tories for one day longer. It’s time for a general election.”
Commenting on the decision to axe the northern leg of HS2, Paul said: “This a huge act of levelling down – however Rishi Sunak tries to spin it.
“The northern leg of HS2 would have created thousands of good jobs and boosted growth across the North and the Midlands.
“But these economic benefits have been squandered by the Conservatives’ gross incompetence. This failure is on them and them alone.
“The public will be rightly sceptical about more promises on transport investment for the north and the Midlands. Who can trust the Tories to deliver on anything?”
Significant expansion sees FOUR new routes go on sale in response to strong demand –Rome, Malta, Chambery, and Prague
Jet2.com and Jet2holidayshas today responded to continued strong demand from holidaymakers in Scotland, by announcing significant expansion at Edinburgh Airport. This growth includes four new routes, extra summer and winter capacity, as well as an additional aircraft coming into operation for Summer 24.
The UK’s largest tour operator and third largest airline has added a 7th based aircraft at Edinburgh Airport for Summer 24, enabling them to introduce two new routes for next summer. This gives customers and independent travel agents even more choice and flexibility when it comes to choosing some summer sunshine next year.
The two new routes added for Summer 24 are as follows:
Rome – new Monday and Friday services beginning from 8th March.
Malta – new Wednesday services starting from 1st May.
As well as summer demand, Jet2.com has also experienced strong demand for ski flights from local snow sports fans and has added new flights to Chambery from Edinburgh Airport for Winter 23/24 and Winter 24/25 in response. Chambery offers quick and easy access to world-famous ski resorts in France, including the Three Valleys. The popular ski areas of the Alpe d’Huez, Chamonix, La Plagne and Val d’Isère are also easily accessible from Chambery, providing memorable skiing whether you are a beginner or an expert.
This coming winter, weekly Saturday services will operate to Chambery between 10th February and 6th April 2024. In Winter 24/25, Saturday services will operate from 21st December 2024.
The good news does not stop there, as scheduled winter services and city breaks have also gone on sale to Prague from Edinburgh Airport for Winter 24/25 too.
Services will operate to Prague from the airport from 3rd October 2024 to 27th March 2025, with up to two weekly services (Thursday and Sunday) operating during this time. With long-weekend and mid-week breaks available from Edinburgh Airport, the addition of this city break favourite offers fantastic choice and flexibility when it comes to visiting the Czech capital in winter.
In addition to this, the strong demand the companies are seeing for flights and great value ATOL protected package holidays means the companies have also added thousands of extra seats for Summer 24 to over ten of their most popular destinations across the Canary Islands, Mainland Spain, Turkey, Cyprus, Greece, Croatia and Italy.
The destinations where additional flights and holidays have been added (peak weekly departures from Edinburgh Airport in brackets following the increases) are: Lanzarote (5), Malaga (5), Antalya (6), Bodrum (2), Larnaca (2), Gran Canaria (3), Naples (2), Split (2), Tenerife (8), Verona (2) and Zante (3).
This expansion means that Jet2.com and Jet2holidays will now operate up to 96 weekly flights during peak periods to 32 destinations from Edinburgh Airport in Summer 24, meaning unrivalled choice for holidaymakers departing from the airport. With nearly one million seats now on sale from Edinburgh Airport in Summer 24, this represents a capacity increase of more than 20% compared to Summer 23.
With Winter Sun also proving popular from Edinburgh Airport, today’s expansion sees Jet2.com and Jet2holidays add capacity to Lanzarote, Alicante, Antalya, Fuerteventura and Tenerife for Winter 23/24 and to Alicante, Madeira, Fuerteventura and Tenerife and for Winter 24/25. In addition, the companies will operate services to Malta in Winter 24/25, which is a continuation of their summer services.
Steve Heapy, CEO of Jet2.com and Jet2holidays, said: “Today’s announcement represents a significant investment at Edinburgh Airport and means we are massively expanding our Summer and Winter programmes.
“We are looking forward to our biggest ever Summer 24 from Edinburgh Airport, and this huge expansion to our programme is a demonstration of our continued commitment to investing in our operations at the base ahead of it.
“The demand we are seeing from customers and independent travel agents remains strong, so we have responded by expanding our operations at Edinburgh Airport with new routes, extra capacity and an additional 7th based aircraft for Summer 24.
“As a result, we are giving holidaymakers in the region even more choice to get away on our award-winning package holidays and flights whether that is in the summer or the winter.”
Kate Sherry, Chief Commercial Officer (Aero) at Edinburgh Airport said: “It’s always good news when we expand choice for our passengers, so having more destinations to jet to with Jet2.com next summer will allow people to already start thinking about that special holiday.
“We know there’s a strong market in Edinburgh and the addition of an extra based aircraft for summer 2024 is a real show of commitment from Jet2.com in Scotland’s capital and to delivering seamless travel and more opportunities to explore.”
Key Summer Sun facts for 2024 from Edinburgh Airport include:
32 sun and city destinations on sale (peak number of flights per week in brackets).
This summer, avoid the mercury-busting heatwave overseas and explore coasts that rival the world’s best right here in the UK and Ireland with a Rabbie’s (www.rabbies.com) small group tour.
Stunning South West Seaside
Escape to the beautiful counties of Dorset, Devon and Cornwall to enjoy tales of Arthurian legend and iconic natural wonders. There are few coastal locations more famous than Durdle Door in Lulworth, Dorset. The limestone arch on the Jurassic Coast is one of Dorset’s most photographed landmarks and the coastline it calls home was designated England’s first natural World Heritage Site by UNESCO.
Venture further west and discover Cornwall’s coast, from the clifftop castle of Tintagel where King Arthur is believed to have been born to the cobbled streets, cottages and sandy beaches of the idyllic fishing town of St Ives. Its neighbour, Devon, doesn’t disappoint either, and this tour isn’t complete without a visit to the picturesque coastal resort of Lynton for its incredible natural beauty and rich history. Join Rabbie’s four-day Cornwall, Devon & Stonehenge tour, departing from Bristol, from just £295 per person.
West Coast Exploring
Discover the soaring mountains, spectacular wildlife, and mystical history of Ireland’s West Coast. Take in the rugged beauty of one of the longest-defined coastal routes in the world, The Wild Atlantic Way. The 2,500km-long coastal road boasts historical spots, natural wonders and many of Ireland’s top attractions, including the Cliffs of Moher. Walk cliff-top trails boasting gorgeous views over the rugged Atlantic waves and watch rare seabirds swooping through the air.
At the picturesque, coastal market town of Clifden in County Galway, nestled between the Twelve Bens mountains and the Atlantic Ocean, take in the National Park, you’ll also enjoy the majesty of the Sky Road. Join Rabbie’s three-day West Coast Explorer tour, departing from Dublin, from just €389 per person.
Rabbie’s UK and Ireland tours depart from Edinburgh, Glasgow, Inverness, Aberdeen, London, Manchester, Bristol, Belfast and Dublin. For more information about Rabbie’s and to book a private or a scheduled tour, visit www.rabbies.com.
Welcome Break and Twinkl Team Up to Beat Travel Boredom for UK Families
UK kids set to travel 2.6 billion miles in the car this summer[1]
Half of Scottish parents are averse to playing nursery rhymes for kids in the car
With it taking 28 minutes for the first kid in Scotland to ask, ‘are we there yet?’
Travelling with kids in tow can be stressful for parents. With the summer holidays almost here, Welcome Break has revealed the average child is set to travel 206 miles around the UK this summer.
Luckily for these children, Welcome Break has launched a partnership with Twinkl Educational Publishing to give out free activity packs to help with these long car journeys.
Welcome Break, one of the UK’s leading Motorway Service Area Operators, has recently conducted a survey revealing the top essential items for parents travelling with kids in the car.
According to Scottish respondents, snacks are a must-have, with eight out of ten parents (82 percent) agreeing. The optimal number of snacks for Scottish kids on a car journey is 3 nibbles. Other items rated highly include an iPad or tablet (70 percent) and activity or colouring books (31 percent).
When it comes to music preferences during road trips, Scottish parents stand their ground against nursery rhymes, with half of them (48 percent) saying ‘no’ to playing them in the car. Only a mere 11 percent allow nursery rhymes to keep their back passengers happy!
Additionally, almost a third of Scottish families (29 percent) admit to experiencing disagreements in the car over the playlist. However, according to Welcome Break, musical entertainment doesn’t always prevent moments of boredom for children. It takes just 28 minutes for the first kid to ask, ‘are we there yet?’ and only 45 minutes before a child in Scotland asks, ‘can we stop to use the bathroom?’
Fortunately, traditional car games are still enjoyed by parents and children. More than half of Scottish families (55 percent) play the classic ‘I spy’ on long car journeys, while one in ten (11 percent) engage in the ‘number plate game.’ Additionally, some shrewd parents (21 percent) use the ‘quiet game’ to ensure some moments of peace and silence.
As families plan their summer trips around the UK, Welcome Break’s survey reveals that half of Scottish parents (56 percent) consider a bag of toys and books as the top packing essential for UK holidays. For those who stop at Welcome Break pit stops, Twinkl has created activity mats that are sure to keep children entertained and engaged.
Gary Steele, Operations Director at Welcome Break,commented on the findings: “Welcome Break has everything you need if you’re travelling with children this summer.
“Whether it’s a toilet break, a snack stop or to pick up one of our Twinkl activity packs, we’re there to keep kids entertained on any journey! With 66 percent of Scots holidaying in Scotland this year, we’re there to act as that perfect pitstop whatever your plans are this summer!”
Twinkl’s activity mats, available at all Welcome Break sites, feature a variety of fun puzzles, activities, and games, carefully designed to be both entertaining and educational.
The tasks aim to engage children with their surroundings while on their travels. Twinkl also directs travelling families to a range of their free Twinkl Go! interactive games and Twinkl Originals AudioBook Playlists, ensuring they are well-equipped for their journeys over the summer.
Leon Smith, Chief Customer Officer at Twinkl, commented: “Twinkl is passionate about providing support to all types of educators, including parents. Our collaboration with Welcome Break is a testament to that mission.
“As a parent myself, I understand the challenges of keeping children engaged during long car journeys. That’s why we’ve thoughtfully designed activity mats packed with fun puzzles, activities, and games, all with an educational twist.
“We hope these will make travel more enjoyable for families by sparking curiosity and learning on the road.”
For more free activities, scan the QR code on the sheets to discover free audio books and games that can be played on iPads, tablets, iPhones and Androids. All the activities have been created by Twinkl’s team of experienced teachers and parents, to ensure they are inviting for children with an educational twist.
Vets are advising anyone planning to travel abroad this summer with their pets or assistance dogs to book an appointment with their vet practice well in advance to allow plenty of time to complete all the required health checks and paperwork.
With school summer holidays here, the British Veterinary Association (BVA) is calling on owners to first carefully consider if it would be in their pets’ best interests to travel overseas with them.
For anyone choosing to holiday abroad with their pet, BVA has issued a handy checklist to remind owners about the checks their animal will need before travel. This includes trips from Great Britain and Northern Ireland to the European Union, as post-Brexit rules mean owners now have to get the more complex and time-consuming Animal Health Certificate (AHC) from a vet trained to issue them no more than ten days before travel.
British Veterinary Association Senior Vice President Justine Shotton said:“The countdown to summer break has begun. While we should all consider whether a holiday abroad is appropriate for our pets’ welfare or their carbon pawprint, if you are making plans that include travelling with your pet or assistance dog, now is the time to contact your local vet for information on pet travel requirements.
“Book an appointment as soon as possible to make sure your pet has all the necessary paperwork and is fully protected against diseases they may encounter in their travels.
“We’d like to remind owners that the post-Brexit requirements for travel to the EU are a significant change from the previous and much simpler ‘pet passport’ system, so they will take longer to complete and cost more. A pet travel consult at the vets can now take around an hour and even longer where there are multiple animals.
“Vet practices are already under a huge workload pressure. To help make the process as smooth and stress-free as possible for yourself, your pet and your vet, we would urge you to contact your vet as early as you can ahead of travel to make sure there’s a vet available for this certification work and enough time to complete the required health checks and paperwork.”
Prior to Brexit, as many as 250,000 cats and dogs from the UK were taken to the EU on holiday every year.
BVA has prepared a seven-point checklist for to help pet owners:
Timings: Contact your vet well in advance to ensure that you can get an appointment at least three weeks before your planned travel. Dogs, cats and ferrets need an Animal Health Certificate (AHC) for each trip from Great Britain to an EU country or Northern Ireland. Unlike pet passports, AHCs are 9-12 pages long, which means a much more complex, time consuming and costly paperwork process. Some vaccinations, like rabies, are time-sensitive, so even a one-day delay could result in your papers being rejected at the border. As Northern Ireland remains part of the EU pet travel scheme, travellers from the country can use an EU pet passport as an alternative to an AHC. Contact your vet to update the pet passport.
Destination: Be clear about the countries you intend to travel to so that your vet can identify specific health risks your pet may be exposed to, such as ticks, sandflies, heartworm or tapeworm.
Rabies: Check that your pet’s rabies vaccination is up to date.
Microchip: Ensure your pet’s microchip is working and contact details are up to date.
Heat: Talk to your vet if going somewhere hot to discuss prevention of heatstroke and how to recognise symptoms in your dog.
Emergencies: Identify a local vet in the area where you will be holidaying in case of an emergency and to administer compulsory tapeworm treatment to dogs one to five days before arrival back into the UK.
Return: If your pet becomes ill after returning to the UK, it is very important to tell your vet that you have been abroad with your pet, even if it was some time ago.
It’s a UK road trip with a difference – music fans have been invited to make the ultimate rock and pop pilgrimage by visiting the locations where some of our biggest stars passed away.
Car rental experts from StressFreeCarRental.com have revealed the postcodes and locations where some of the biggest names in music, including Amy Winehouse, Freddie Mercury and George Michael, sadly died.
They have suggested a 1200-mile round Britain itinerary to visit the sites which can be reached by inputting the provided postcodes into any sat nav device.
But they are urging fans to undertake the road trip purely to pay their respects to the late artists and to remain mindful that many of the sites remain private property.
The 1200-mile road trip takes in several locations which attract thousands of visitors each year – such as the ditch where Marc Bolan crashed his Mini in 1977.
Starting in London the unique tour takes in the spots where icons Amy Winehouse, Freddie Mercury, Keith Moon and Jimi Hendrix passed away.
After leaving the capital music fans are encouraged to journey south to the crash site in Surrey where Glam Rock legend Marc Bolan died before heading on to Hartfield, East Sussex to visit the house where Rolling Stones founder Brian Jones was found dead in a swimming pool in 1969.
They then travel west to Henley on Thames, Oxfordshire, where sixties icon Dusty Springfield sadly passed away before heading to nearby Goring-on-Thames where 80s pop legend George Michael died on Christmas Day 2016.
From Goring it’s a short trip to Salisbury where Thin Lizzy star Phil Lynott sadly died. Fans are then told to head to a lay-by close to the Severn Bridge near Bristol where Manic Street Preacher guitarist Richey Edwards is believed to have disappeared. He was later declared legally dead.
From there the road trip turns north stopping at Tanworth-in-Arden, Warwickshire where legendary singer-songwriter Nick Drake passed away, before heading on to a terraced house in Macclesfield where Joy Division singer Ian Curtis hung himself in 1980.
The trip then veers north to Scotland to Auchterhouse, near Dundee, the location of the suicide of Billy Mackenzie, lead singer of 80s band The Associates. He was found in a garden shed after an overdose.
The trip then heads back down south stopping at Arkesden, Essex at the location of the death of legendary Small Faces frontman Steve Marriott who sadly perished in a house fire in 1991.
A spokesman for StressFreeCarRental.com, who came up with the tour, said it was a chance for music fans to pay their respects to some of the biggest icons of all time.
He said: “Britain has produced some of the greatest stars in the history of popular music and many of them will never be forgotten. They are the legends who changed the lives of millions and many of us still listen to their music every day.
“So we thought it would be a good idea to gather together the greatest names who sadly passed away on UK soil and offer music fans an itinerary to visit the places where they passed on.
“Many of the locations remain private homes so we urge everyone who follows our guide to remain courteous and respectful at all times.
“By gathering all of the locations together into one suggested road trip we want to celebrate the legacies of some of the greatest talents Britain has ever produced.
“Fans can print off our handy checklist and tick off each location as they make the trip. By the time they’ve completed their journey they will have visited the locations where some of our greatest stars have passed away. Although in a way these legends will never die. They live on forever through their music.”
Explore the best of the UK and Ireland on tours departing in February and March
Enjoy 20% off guided tours across the UK and Ireland in February and March from award-winning, small-group tour specialist Rabbie’s (www.rabbies.com).
Many miss the spectacular sights and sounds that the winter months have to offer. Plan a new adventure in February and March and discover the underappreciated wonders of the UK and Ireland, such as the Old Man of Storr and Kilt Rock on the Isle of Skye and the wild Causeway Route on the coast of Ireland.
Save 20% on tours departing in February and March across UK and Ireland departure points, when using the promo code SAVE20. Highlights include:
Three-day The Isle of Skye
Journey through unforgettable landscapes, charming villages and mighty castles on a roundtrip from Edinburgh. Visit historic Scottish landmarks such as Stirling Castle, the Wallace Monument and Doune Castle before reaching the mountain pass of Glencoe, famed for its wild beauty.
Be amazed by the incredible Eilean Donan Castle before enjoying a day on the Isle of Skye. On this majestic isle, travel north to the Trotternish Ridge, home to the geological wonders of the Old Man or Stoor and Kilt Rock, or learn of the isle’s legends and clan culture at Dunvegan Castle, the 13th-century home of Clan MacLeod.
Take in views of Loch Duich and the Five Sisters of Kintail after travelling through Cullin Hills and attempt to spot Britain’s best monster, Nessie, at Loch Ness.
Join Rabbie’s Three-day The Isle of Skyefrom Edinburgh from £160 per person (was £199 per person), based on a 22 February 2023 departure.
Three-day Discover Northern Ireland
Towering mountains, unforgettable legends and a fascinating history are all waiting to be uncovered in Northern Ireland during this tour which departs from Dublin.
Take in a city tour of Belfast before exploring the majesty of the 19th-century estate of Mount Stewart and its world-famous gardens. Chart the winding and wild Causeway Coastal Route before stepping foot in the land of titans at Giant’s Causeway – a location where myths and legends and geological fact collide.
Ride on a ferry across the ‘Narrows’ of Strangford Loch and pass into a land of fiction at Castle Ward, also known as Winterfell from Game of Thrones. Follow the holy course of St Patrick to the Down Cathedral before concluding with an incredible drive into the Mourne Mountains.
Join Rabbie’s Three-day 3-day Discover Northern Ireland from Dublin from €272 per person (was €339 per person), based on a 23 February 2023 departure.
For more information about Rabbie’s and its tour offerings, visit www.rabbies.com.
