social media – Page 2 – The NEN

Online Safety Bill ready to become law

The Online Safety Bill has been signed off by the Houses of Parliament and will become law soon
the bill will make the UK the safest place in the world to be online by placing new duties on social media companies – honouring our manifesto commitment
the bolstered bill has been strengthened through debate, with firmer protections for children, more control for adults and clarity for social platforms

The Online Safety Bill has passed its final Parliamentary debate and is now ready to become law.

This major milestone means the government is within touching distance of delivering the most powerful child protection laws in a generation, while ensuring adults are better empowered to take control of their online lives, while protecting our mental health.

The bill takes a zero-tolerance approach to protecting children and makes sure social media platforms are held responsible for the content they host. If they do not act rapidly to prevent and remove illegal content and stop children seeing material that is harmful to them, such as bullying, they will face significant fines that could reach billions of pounds. In some cases, their bosses may even face prison.

The bill has undergone considerable parliamentary scrutiny in both the Houses and has come out with stronger protections for all.

Technology Secretary Michelle Donelan said: “The Online Safety Bill is a game-changing piece of legislation. Today, this government is taking an enormous step forward in our mission to make the UK the safest place in the world to be online.

“I am immensely proud of what we have achieved with this bill. Our common-sense approach will deliver a better future for British people, by making sure that what is illegal offline is illegal online. It puts protecting children first, enabling us to catch keyboard criminals and crack down on the heinous crimes they seek to commit.

“I am deeply thankful to the tireless campaigning and efforts of parliamentarians, survivors of abuse and charities who have all worked relentlessly to get this bill to the finish line.”

Without this groundbreaking legislation, the safety of children across the country would be at stake and the internet would remain a wild west of content, putting children’s lives and mental health at risk. The bill has a zero-tolerance approach to protecting children, meaning social media platforms will be legally responsible for the content they host and keeping children and young people safe online.

Social media platforms will be expected to:

remove illegal content quickly or prevent it from appearing in the first place, including content promoting self-harm
prevent children from accessing harmful and age-inappropriate content
enforce age limits and age-checking measures
ensure the risks and dangers posed to children on the largest social media platforms are more transparent, including by publishing risk assessments
provide parents and children with clear and accessible ways to report problems online when they do arise

In addition to its firm protections for children, the bill empowers adults to take control of what they see online. It provides three layers of protection for internet users which will:

Make sure illegal content will have to be removed
Place a legal responsibility on social media platforms to enforce the promises they make to users when they sign up, through terms and conditions
Offer users the option to filter out harmful content, such as bullying, that they do not want to see online

If social media platforms do not comply with these rules, Ofcom could fine them up to £18 million or 10% of their global annual revenue, whichever is biggest – meaning fines handed down to the biggest platforms could reach billions of pounds.

Also added to the bill are new laws to decisively tackle online fraud and violence against women and girls. Through this legislation, it will be easier to convict someone who shares intimate images without consent and new laws will further criminalise the non-consensual sharing of intimate deepfakes.

The change in laws will make it easier to charge abusers who share intimate images and put more offenders behind bars and better protect the public. Those found guilty of this base offence have a maximum penalty of 6 months in custody.

Former Love Island star and campaigner Georgia Harrison said: “Violence against women and girls is so common, with one in three women in the UK having experienced online abuse or harassment.

“The Online Safety bill is going to help bring this to an end, by holding social media companies accountable to protect women and girls from online abuse.”

Under the bill, the biggest social media platforms will have to stop users being exposed to dangerous fraudulent adverts by blocking and removing scams, or face Ofcom’s huge new fines.

The government has recently strengthened the bill even further, by amending the law to force social media firms to prevent activity that facilitates animal cruelty and torture (such as paying or instructing torture). Even if this activity takes place outside the UK but is seen by users here, companies will be forced to take it down.

Anticipating the bill coming into force, the biggest social media companies have already started to take action. Snapchat has started removing the accounts of underage users and TikTok has implemented stronger age verification.

Ofcom Chief Executive, Dame Melanie Dawes said: “Today is a major milestone in the mission to create a safer life online for children and adults in the UK. Everyone at Ofcom feels privileged to be entrusted with this important role, and we’re ready to start implementing these new laws.

“Very soon after the bill receives Royal Assent, we’ll consult on the first set of standards that we’ll expect tech firms to meet in tackling illegal online harms, including child sexual exploitation, fraud and terrorism.”

While the bill has been in progress, the government has been working closely with Ofcom to ensure changes will be implemented as quickly as possible when it becomes law.

The regulator will immediately begin work on tackling illegal content and protecting children’s safety, with its consultation process launching in the weeks after Royal Assent. It will then take a phased approach to bringing the Online Safety Bill’s into force.

Passing of the Online Safety Bill ‘a momentous day for children’ says NSPCC chief

The Online Safety Bill will finally require tech companies to make their sites safe by design for children
New laws come after years of campaigning and robust political scrutiny in Parliament
NSPCC CEO Sir Peter Wanless thanks survivors and bereaved parents and urges tech companies to seize the opportunity offered by regulation
Survivors of online child abuse tell how the Online Safety Bill will address further preventable harm to countless other children
Charity releases video with young people welcoming the Online Safety Bill

The NSPCC has welcomed the passing of the Online Safety Bill, a ground-breaking piece of legislation they say will radically change the landscape for children online.

After years of campaigning, tech companies will now have a legal duty to protect children from sexual abuse and harmful material on social media sites, gaming apps and messaging services.

The UK Government first promised regulation to help protect children online at the NSPCC’s annual conference in 2018, following the launch of the charity’s Wild West Web campaign.

The charity has helped strengthen the legislation during its long journey through UK Parliament, ensuring that it results in regulation that comprehensively protects children online.

The charity says the legislation will mark a new era for children’s safety at a time when online child abuse offences are at a record high and children continue to be bombarded with harmful suicide and self-harm content on social media.

In August this year, NSPCC Scotland revealed that more than 3,500 online grooming crimes* had been recorded by Police Scotland over the past six years while the legislation was being discussed. Last year (2022/23), 593 Communicating Indecently with a Child offences were recorded in Scotland, with more than half of the offences against children under the age of 13.

The Online Safety Bill was published in May 2021 and has been subject to robust scrutiny and debate by MPs, Lords and civil society.

Its importance was starkly highlighted by the inquest into the death of 14-year-old Molly Russell in September last year, which ruled that the self-harm and suicide content that Molly had been recommended on social media had contributed to her death.

Ruth Moss, whose 13-year-old daughter Sophie died by suicide after viewing harmful content online, joined forces with Molly’s father Ian Russell and other parents whose children died following exposure to harmful content online, to form the Bereaved Parents for Online Safety group to strengthen the protections in the Bill.

The Edinburgh nurse has been campaigning with the NSPCC for several years for robust new legislation that would force tech bosses to make their sites safe for children.

Ruth said: “I’m pleased that the Bill has passed. I have always argued that self-regulation by tech companies hasn’t worked. Numerous families, including mine have highlighted these failings over many years. So, I welcome the bill wholeheartedly. It is a big step in offering protection to children online.

“For at least two years, we struggled to keep my daughter Sophie safe online. In spite of removing devices, restricting internet use, implementing parental controls and having conversations about internet safety, these were not enough to prevent her from being exposed to websites that promoted self-harm, suicide and contained dark, graphic, harmful material. Complaining to internet and social media companies was either impossible or futile.

“The impact of Sophie viewing this harmful material was a deterioration in her existing mental health struggles, with devastating consequences. Sophie was 13 years old when she died by suicide. We will never truly recover from her death, and it is rightly every parents worse nightmare.

“This Online Safety Bill may not solve all the issues that children have online. But it is essential to start regulating online platforms. They have a duty of care to keep their users safe to the best of their ability.

“Of course, I do have some reservations about the Online Safety Bill. It is a new piece of legislation that has not had the chance to be tested – so there will be some unknowns. And no piece of legislation will be perfect. We will only really know if the legislation goes far enough over time.

“The Bill will need to stay relevant. If we look at other initial law, it develops over time with the changing environments in which we live. Technology changes and with it, the legislation around it will need to keep up. But this is a good first step. It sends a message to tech companies that safety should not be compromised for the sake of profit and that tech companies cannot deny responsibility for keeping their service users safe on their websites.

“In my opinion, the enforcement of the Bill is key. This will be challenging. It will require Ofcom going up against some of the most powerful and influential organisations in the world. Ofcom will have a difficult job. Currently, I have confidence that they will do what is necessary to uphold the legislation where needed, however time will tell.

“As with any piece of complex legislation, there were amendments that did not get passed around legal but harmful content for adults, the appointment of a children’s advocate and other areas that I would like to have seen included in the bill. But again, no Bill is perfect, and I am pleased to see it passed.”

The Online Safety Bill has been shaped in large part by survivors of abuse, bereaved parents and young people themselves who have campaigned tirelessly to ensure the legislation leads to real-world change for children.

Aoife (19) from East Kilbride, South Lanarkshire, was 15 when she was exploited by a man online who pretended to be a teenager. She said: “He convinced me to send him photos and then blackmailed me with them.

“It was terrifying but luckily I knew to report to Child Exploitation and Online Protection (CEOP) and he was eventually convicted.

“I know this kind of thing happens all the time – we need the new law to stop it from hurting more lives.”

Sir Peter Wanless, NSPCC Chief Executive, said: “We are absolutely delighted to see the Online Safety Bill being passed through Parliament. It is a momentous day for children and will finally result in the ground-breaking protections they should expect online.

“At the NSPCC we hear from children about the completely unacceptable levels of abuse and harm they face online every day. That’s why we have campaigned strongly for change alongside brave survivors, families, young people and parliamentarians to ensure the legislation results in a much safer online world for children.

“Children can benefit greatly from life online. Tech companies can now seize the opportunity to embrace safety by design. The NSPCC is ready to help them listen to and understand the online experiences of their young users to help ensure every child feels safe and empowered online.”

The NSPCC’s commitment to protect children online does not end with the passing of the Bill and the charity will continue to advocate to ensure it results in truly safe online spaces for children.

Online Safety Bill Timeline:

2014 NSPCC launches a campaign calling for a new offence to make online grooming a crime, by making it illegal for an adult to send a child a sexual message. 50,000 people signed our petition
2015 The Government included the offence in the Sexual Offences Act 2015, but it took two more years of sustained campaigning before they finally brought the offence into force so police could take action and arrest offenders
April 2017 Sexual Communication with a Child became an offence
April 2017 The NSPCC first called on Government to bring in statutory regulation of social networks
Dec 2017 NSPCC call for tech companies to have a legal duty of care to keep children safe
April 2018 Launch of NSPCC’s Wild West Web campaign
June 2018 Following an NSPCC campaign, then Culture Secretary Matt Hancock commits to legislate to protect children
Feb 2019 Taming the Wild West Web was published outlining a plan for regulation
April 2019 Government publishes the Online Harms White Paper
January 2020 Online Harms paving bill, prepared by the Carnegie Trust and introduced by Lord McNally, was selected for its first reading in the Lords
February 2020 Government publish initial consultation to the Online Harms White Paper, announcing Ofcom as the likely watchdog
September 2020 NSPCC sets out six tests for the Online Harms Bill in its Regulatory Framework
December 2020 Government published its Online Harms White Paper consultation response
March 2021 NSPCC analysis of the consultation response found significant improvement is needed in a third of areas of proposed legislation if the Online Safety Bill is to extensively protect children from avoidable harm and abuse
May 2021 Government publishes draft Online Safety Bill
September 2021 Parliamentary scrutiny begins, and the NSPCC publish Duty to Protect – An assessment of the draft Online Safety Bill against the NSPCC’s six tests for protecting children
October 2021 Facebook whistleblowerFrances Haugen gives evidence to the Joint Committee on the Draft Online Safety Bill
December 2021 The joint committee on the Draft Online Safety Bill call for a number of changes to the legislation to better prevent child abuse
January 2022 DCMS Committee back NSPCC’s call for the Online Safety Bill to put a legal duty on tech firms to disrupt the way offenders game social media design features to organise around material that facilitates abuse
January 2022 The Petitions Committee also called for the Online Safety Bill to be strengthened
March 2022 NSPCC urge Government to listen to the overwhelming consensus of Parliamentarians, civil society and the UK public to close significant gaps in the way Online Safety Bill responds to grooming
March 2022 The Government publishes the Online Safety Bill
April 2022 Online Safety Bill has its Second Reading and NSPCC publish its Time to Act report which sets out where the Bill can be improved to become a world-leading response to the online child abuse threat
May 2022 Online Safety Bill Committee Stage begins
July 2022 Online Safety Bill Report Stage debates
Summer 2022 Online Safety Bill delayed by two changes to Prime Minister
September 2022 Inquest into the death of 14-year-old Molly Russell finds social media contributed to her death
December 2022 Online Safety Bill returns to Parliament
December 2022 Bereaved Families for Online Safety formed to campaign for strong protections for children and families through the Online Safety Bill
January 2023 Conservative MP rebellion backs NSPCC amendment that forces Government to commit to holding senior tech managers liable for harm to children
January 2023 Online Safety Bill begins its journey through the House of Lords
Spring 2023 Government amendments strengthen protections for children following campaigning by civil society, including NSPCC and Bereaved Families for Online Safety
September 2023 Online Safety Bill due its Third Reading in the House of Lords and to return to Parliament for final passage

New tech partnership with social media to ‘stop the boats’

Partnership with social media companies to clamp down on people smugglers’ operations online
Illegal crossings remain down on last year and returns are at their highest level since 2019
Extra funding and resources for law enforcement to tackle harmful content

A voluntary partnership between social media companies and government will accelerate action to tackle people smuggling content online, such as criminals sharing information about illegal Channel crossings, Prime Minister Rishi Sunak has announced today [Sunday 6th August].

It comes as new figures show the government continues to make progress on the Prime Minister’s plan to stop the boats: crossings remain down on last year, the legacy asylum backlog has been reduced by a third since December 2022, and enforced returns of people with no right to be in the UK are at their highest level since 2019.

While figures from the NCA show that over 90% of online content linked to people smuggling is taken down when social media companies are notified, the partnership between tech firms and government will drive forward efforts to clamp down on the tactics being used by criminal gangs who use the internet to lure people into paying for crossings.

This content can include discount offers for groups of people, free spaces for children, offers of false documents and false claims of safe passage – targeting vulnerable people for profit and putting people’s lives at risk through dangerous and illegal journeys.

Prime Minister Rishi Sunak said: “To stop the boats, we have to tackle the business model of vile people smugglers at source.

“That means clamping down on their attempts to lure people into making these illegal crossings and profit from putting lives at risk.

“This new commitment from tech firms will see us redouble our efforts to fight back against these criminals, working together to shut down their vile trade.”

Home Secretary Suella Braverman said: “Heartless people smugglers are using social media to promote their despicable services and charge people thousands of pounds to make the illegal journey into the UK in unsafe boats.

“They must not succeed.

“This strengthened collaboration between the National Crime Agency, government and social media companies will ensure content promoting dangerous and illegal Channel crossings doesn’t see the light of day.”

The partnership will build on the close working already in place between government and social media companies, and includes a range of commitments to explore increased collaboration.

Under this initiative, social media companies will look to increase cooperation with the National Crime Agency to find and remove criminal content and step up the sharing of best practice both across the industry and with law enforcement.

The voluntary partnership also includes a commitment to explore ways to step up efforts to redirect people away from this content when they come across it online. This approach is already widely being used successfully by platforms, for example around harmful content promoting extremism or eating disorders, where people are presented with alternative messages to displace, rebut or undermine the damaging content they searched for – diverting them away from harmful messaging and misinformation.

Alongside the partnership, the government will also set up a new centre led by the National Crime Agency and Home Office to increase the capacity and capability of law enforcement to identify this content on social media platforms.

Known as the ‘Online Capability Centre’, backed by £11m funding, its work will focus on undermining and disrupting the business model of organised crime groups responsible for illegal crossings and using the internet to facilitate these journeys by intensifying efforts to combat their online activity.

The centre will be staffed by highly trained technical specialists alongside law enforcement officers and will work by building a clearer picture of the scale of illegal immigration material online.

They will work with internet companies to identify more of this material, notifying platforms so they can take the appropriate action. The centre will also focus on developing and building a bank of intelligence around the criminal networks who are promoting people smuggling services online, which will help improve law enforcement’s ability to identify content and in turn help drive investigations.

To harness the potential of new technology such as AI to clamp down on criminals’ content, government will also hold a ‘hackathon’ event with industry experts in order to develop innovative new tools which will better detect people smugglers’ publicly available content online, to help social media companies take it down more quickly.

Government will also intensify the existing work taking place with social media companies ahead of the Online Safety Bill coming into effect.

Once in force, under the Bill social media companies will be required to make sure their systems and processes are designed to prevent people coming into contact with illegal content created by people smugglers, minimise how long this content is available online and remove it as soon as possible once they become aware of it.

Alongside this, the Bill also requires major platforms to publish annual transparency reports setting out what they’re doing to tackle online harms. This could include information around how content around illegal migration is spread across platforms, how frequently it is uploaded, and what systems and processes companies have in place to deal with this kind of content.

The partnership confirmed today also builds on the work of the “Social Media Action Plan”, a voluntary agreement between the Home Office, National Crime Agency and five major social media platforms in 2021 to increase understanding of how organised criminals used their platforms to promote illegal services.

To date, this cooperation has seen more than 4,700 posts, pages or accounts have been removed or suspended as a result, increasing disruption of organised crime groups’ activity, and today’s partnership will drive further progress.

Stopping the boats is one of the Prime Minister’s top five priorities and the government is fully focused on delivering his whole system plan to tackling illegal migration. This includes:

stepping up law enforcement activity, with 50% more illegal working visits carried out in the first half of this year compared to the first half of last year
tackling the legacy asylum backlog, which has reduced by nearly a third since the end of December
passing the Illegal Migration Act which will ensure that people who come to the UK illegally will be detained and swiftly removed.

Working with international partners to tackle this global challenge is another key strand of efforts to stop the boats, and since taking office the PM has secured new agreements with allies, including strengthened partnerships with France and Albania which will see 40% more patrols on French beaches, and have resulted in a 90% drop in Albanian small boat arrivals in the first quarter of 2023 compared to the same period last year.

New rules to crack down on illegal ads and protect children online

Crack down on fake celebrity endorsements and illegal weapons adverts as new Government rules safeguard consumers and protect children
Ministers will convene a new taskforce to drive industry-led action
Proposed rules will strike a balance between internet safety and supporting innovation

Social media platforms, websites and services like advertising display networks will have to take tougher action to stop children seeing age-restricted adverts for products like alcohol or gambling.

Fake celebrity scams and pop-up malware from hackers will also be clamped down on as part of new rules to make advertising regulation fit for the digital age.

The plans are published today by the government in response to its Online Advertising Programme.

Online advertising includes the banners or displays which appear around the content of a website, results prioritised at the top of search engines, and pop-ups on a user’s screen. It helps businesses grow by reaching targeted audiences and can be cheaper and quicker than traditional advertising formats. Last year it accounted for three quarters (£26.1 billion) of the £34.8 billion spent on advertising in the UK.

Its rapid development, combined with changes in technology and complex supply chains between marketers and platforms, make it difficult to stop illegal ads appearing.

People frequently encounter fraudulent celebrity endorsements for financial scams, legitimate-looking pop-ups containing hidden malware, and promotions for products prohibited under UK law – such as weapons, drugs, counterfeit fashion and fake ticketing.

Children can be exposed to ads for age-restricted products such as alcohol, gambling and adult-rated films and games.

Creative Industries Minister Sir John Whittingdale said: “Advertising is a huge industry in which Britain is a world leader. However, as online advertising has taken a steadily bigger share, the rules governing it have not kept pace and so we intend to strengthen them to ensure consumers are properly protected.

“Our plans will shut down the scammers using online adverts to con people out of their cash and will stop damaging and inappropriate products being targeted at children.

“We will make sure that our proposed regulation helps keep people safe while supporting and enhancing the legitimate advertising industry so it can maximise its innovation and potential.”

There is currently a self-regulatory system for the content and placement of online adverts in the UK, overseen by the Advertising Standards Authority (ASA). The ASA has a strong record of delivering consistent, effective results and holding legitimate advertisers accountable. However regulators are not empowered to act to address illegal harms in the same way as harmful advertising by legitimate businesses.

The government intends to introduce new rules to tackle illegal paid-for online adverts and increase protections for children. A range of targeted legislative and non-legislative measures will address the most serious risks linked to online advertising. This approach complements the Online Safety Bill, which is targeted at user generated content, and will build on measures tackling fraudulent advertising in that legislation.

The new statutory regulation will put more responsibilities on major players across the online advertising supply chain. As well as online publishers, apps and websites serving ads, ‘adtech’ intermediary services which facilitate the placement and distribution of online adverts will be in scope. Promotional posts by social media influencers where they receive payment or free products will also be covered.

Social media firms, search engines and other websites will be required by law to have proportionate systems and processes to stop people being served illegal adverts, and prevent under-18s seeing adverts for products and services illegal to be sold to them. This will improve safety, transparency and consumer trust by introducing more effective action while supporting industry growth.

In due course, the government will launch a further consultation on the details of potential legislation – including its preferred choice for a regulator to oversee the new illegal paid-for advertising rules. New legislation would not affect the ASA’s remit for the content and placement of legitimate paid-for advertising online.

Ministers will this week convene a new taskforce to gather more evidence around illegal advertising and build on industry initiatives to tackle harms and increase protections for children before the legislation is introduced.

The taskforce will be chaired by Creative Industries Minister John Whittingdale and Mark Lund, the chair of the Advertising Standards Board of Finance and former president of McCann UK and Europe.

The group will include representatives from across the advertising industry, including the ASA, as well as tech trade bodies, consumer groups and the government’s Anti-Fraud Champion, Anthony Browne.

Mark Lund, chair of The Advertising Standards Board of Finance and deputy chair of the Online Advertising Taskforce, said: “UK advertising is a dynamic engine for the UK economy because it’s creative and trusted.

“So, I’m delighted to be helping lead in the task force’s role in strengthening industry’s response to illegal harms advertising and the protection of children online, building on the long-term success of the ASA and the self-regulation system in keeping both trust and creativity at world leading levels.”

Anti-Fraud Champion Anthony Browne said: “We remain absolutely committed to fighting fraud and this is another example of the government delivering on a pledge from its pioneering Fraud Strategy.

“Eighty percent of fraud is cyber enabled and it often starts with fraudulent posts and adverts on social media. I am therefore pleased to see new measures being introduced to tackle these.

“The government will continue to work with industry, and law enforcement, to prevent fraud from happening and ensure better support is given to the public.”

Seven Days to Stamp Deadline – Make a ‘Card Commitment’ to boost positivity

Use expiring stamps to bring a moment of joy

It’s seven days before millions of non-barcoded Royal Mail stamps become invalid, and the UK’s Greeting Card Association is asking Brits to use one of those stamps this week to change someone’s life.

Before the 31 July expiration date, the GCA, which is proud to represent many local high street card retailers, is encouraging people this week to make a ‘card commitment’, using one of those stamps to bring the power of thoughtfulness to someone who really needs it.

“Sending and exchanging cards promotes wellbeing and mental health, lighting up the life of recipients and senders alike,” said GCA chief executive officer Amanda Fergusson.

“What’s more that simple act nurtures local independent businesses on the high streets we all love, supports local charities and organisations in the communities we care for and helps protect the Royal Mail delivery service we all treasure.

“The use of an expiring stamp next week to connect with someone who would love to know you’re in their thoughts, would be a small act that may have an incredible impact,” added Amanda.

The GCA will encourage Brits making a #Cardmitment this week to share their card-sending stories on the GCA’s Instagram site and social media feeds of its 500 members – from small high street card retailers to some of the largest publishers in a creative industry worth over £1.5bn to the UK economy.

The altruistic act of sending a card can be powerful, reducing the sender and recipient’s negativity, stress and loneliness, and promoting positive mental health.

Sending greeting cards can be a way to spread kindness and positivity, and doing so makes the sender and recipient feel connected, and better about themselves.

The suggestion marks the beginning of a significant GCA #Cardmitment campaign that, over the coming months, will highlight how powerful the simple, British act of sending a card can be to individuals, communities and society.

#Cardmitment

The most influential Wimbledon players of 2023

Novak Djokovic is the most influential tennis player at Wimbledon 2023 but who else makes the top ten?

Novak Djokovic is the most influential tennis player competing at Wimbledon this year, generating up to £54,700 per sponsored Instagram post
Nick Kyrgios is the second highest earning on Instagram, earning potentially up to £22,700 on each sponsored post
Andy Murray is the third most influential, earning up to £12,800 on each post, whilst Stefanos Tsitsipas is fourth and earning up to £12,200

A new study names Novak Djokovic as the most influential tennis player competing at Wimbledon in 2023, earning potentially £54,700 per sponsored Instagram post.

The research, conducted by CasinoAlpha.co.nz used an Instagram pricing calculator to create a list of the most influential Wimbledon tennis stars competing in this year’s tournament and established how much they can earn per sponsored Instagram post.  

Novak Djokovic, the current men’s singles Wimbledon champion, is the most influential tennis player at Wimbledon this year. He could earn up to £54,700 from each sponsored post on Instagram.

He has the highest following of any Wimbledon tennis player at 13 million and an engagement rate of 2.7%. Djokovic earned his following through winning seven Wimbledon titles throughout the years and 94 single titles all together throughout his tennis career at various competitions.

Nick Kyrgios has been named as the second most influential tennis player at Wimbledon this year, earning up to £22,700 per Instagram post. Although never having won Wimbledon before, Kyrgios is a favourite to win in 2023. He has the second highest follower count at 4.1 million and a high engagement rate of 3.7%.

The third most influential competitor is Andy Murray who can earn up to £12,800 on each sponsored post on Instagram.

Another men’s singles champion, Andy Murray has won the Wimbledon championship twice and holds 46 single titles leading to him becoming one of the favourites to win for the third time at Wimbledon this year. He has a following of 2 million and a large engagement rate of 6.1%.

The fourth most influential tennis player at Wimbledon this year is Stefanos Tsitsipas, potentially earning up to £12,200 per sponsored Instagram post. The tennis star, currently living in Monte Carlo, has a large following of 1.8 million and a 3.3% engagement rate.

Matteo Berrettini is the fifth most influential player at Wimbledon on Instagram. His following of 1.6 million and an engagement rate of 7.1% can earn him up to £11,100 on each sponsored post.

Iga Swiatek is the sixth most influential tennis player at Wimbledon and the most influential female tennis player at Wimbledon this year.

Her combination of a follower count of 1.3 million and a high engagement rate of 9% could potentially earn her up to £9,300 on each sponsored Instagram post.

Commenting on the findings, Tudor Turiceanu, CEO of CasinoAlpha.co.nz said: “Overall, Wimbledon is accepted as one of the greatest tennis tournaments in the tennis calendar and is the oldest tennis tournament in the world dating back to 1877.

“The players at Wimbledon are considered to be the best in the world and the Wimbledon title can allow a tennis player to become more influential on social media, reaping rewards both on the court and off.”

Name	Instagram handle	Instagram follower count	Engagement rate	How much they can earn per sponsored Instagram post
Novak Djokovic	djokernole	13,000,000	2.7%	£54,700
Nick Kyrgios	k1ngkyrg1os	4,100,000	3.7%	£22,700
Andy Murray	andymurray	2,000,000	6.1%	£12,800
Stefanos Tsitsipas	stefanostsitsipas98	1,800,000	3.3%	£12,200
Matteo Berrettini	matberrettini	1,600,000	7.1%	£11,100
Iga Swiatek	iga.swiatek	1,300,000	9%	£9,300
Ons Jabeur	onsjabeur	913,100	5.1%	£7,100
Coco Gauff	cocogauff	890,500	0.2%	£7,000
Jannik Sinner	janniksin	841,000	5.8%	£6,700
Aryna Sabalenka	sablenka_aryna	661,600	9.7%	£5,600

Business Gateway partners with the UK’s first ‘Dr of Social Media’ to uncover the power of social listening for businesses

Business Gateway has announced a free online DigitalBoost event with Dr Jillian Ney, the UK’s first ‘Dr of Social Media’, which will equip Scottish businesses with the knowledge to harness their internet data.

Taking place on Monday, 27th February at 1pm, the hour-long webinar ‘Social Media Listening with Dr Jillian Ney’ will explore social listening – defining what it is, how it can benefit business owners, and offer tips on how to achieve impact in cost-effective ways.

Award-winning digital anthropologist Dr Jillian Ney is the founder of Glasgow-based The Social Intelligence Lab, a global community for professionals working with social and internet data.

She has worked in the industry for over a decade as a researcher, consultant, spokesperson, and author. She has been voted as one of the most influential women under 30 in digital marketing, has given two TED Talks: “Connectedness and the Digital Self” and “Social Media: The Value Lies in the Data”, and has presented her work at SXSW, Social Media Week, NATO, and 10 Downing Street.

Dr Ney began her PhD in social media and consumer behaviour in 2007 at the University of Strathclyde.

She discovered that by analysing how people present themselves and interact online, you can gather valuable insights about their behaviour in the real world. Since then, she has been creating methodologies to help businesses understand what is driving customer behaviour by applying behavioural science to social data and other online data sources.

‘Social Media Listening with Dr Jillian Ney’ will be hosted as a Q&A with Business Gateway’s Chief Officer, Hugh Lightbody. Dr Ney will offer expert guidance on how businesses can use online data to identify insights on their target audience and stay competitive, as well as explore the changing impact of the internet on the business landscape.

Dr Jillian Ney said: “Social listening is a powerful tool that can help businesses of all sizes gain a deeper understanding of their audience and stay ahead of their competition, but it is easy to get swept up in the hype of what the technology and data can offer.

“During the webinar, I will demystify this hype to help businesses concentrate on what’s important. I’m delighted to partner with Business Gateway on this session, hopefully encouraging more businesses to discover the untapped potential that lies in their social data.”

Hugh Lightbody, Chief Officer at Business Gateway, added: “We are thrilled to have Dr Jillian Ney join us for this webinar.

“She has led the field in social and internet data and her insights on how technology is changing people’s behaviour online and offline will help equip businesses with the tools and knowledge they need to succeed.

“Digital know-how is a fundamental skillset for business owners, as the opportunities the online world presents are huge. We hope this webinar, delivered as part of our DigitalBoost programme, provides a valuable resource as businesses navigate the ever-changing digital landscape.”

For further information and to book a place on the webinar, visit:

www.bgateway.com/events/social-media-listening-with-dr-jillian-ney-25615

Business Gateway is Scotland’s national business advisory service, offering free advice and support to anyone starting a new business, as well as to thousands of existing businesses with the ambition and potential to grow. Its DigitalBoost programme focuses on digital upskilling through free online resources and webinars from expert consultants.

For further information, visit: https://www.bgateway.com/

Boosting the social care workforce

Campaign aims to help fill vacant posts across Edinburgh

A marketing campaign to support the recruitment of more adult social care workers in Edinburgh has launched this week, to help address the high level of vacancies in the sector.

The campaign – titled ‘there is more to care than caring’ – will raise awareness of the career opportunities available in adult social care and encourage people to apply. Activity includes radio, outdoor and digital advertising, highlighting the important work done by adult social care workers.

It is part of the Scottish Government’s commitment to attract more people to work in adult social care, retain existing staff and raise its status as a profession. This builds on a pay uplift for all adult social care staff which guarantees them a minimum of at least £10.90 an hour from this April.

Social Care Minister Kevin Stewart visited Leuchie House in North Berwick yesterday to see the work it does to support people affected by stroke, multiple sclerosis and neurological conditions.

Mr Stewart said: “Working in adult social care can be challenging but offers the opportunity to have a hugely positive impact on people’s lives on a daily basis.

“We are increasing pay, improving terms and conditions in the sector, and developing clear career pathways for the workforce, ahead of the introduction of the National Care Service. This will lead to more rewarding roles for the existing adult social care workforce, and for new entrants to the profession.

“This campaign highlights that while relevant experience can help, it is core interpersonal skills such as communication, compassion, empathy and respect that are most highly valued.

“If these are skills you possess then adult social care could be the career for you.”

Top of the League: Rashford is most influential member of England squad

Manchester United forward Marcus Rashford is the most influential member of the England squad, earning up to £37,950 per sponsored Instagram post
Team captain, Harry Kane is the second most influential member of the squad whilst Raheem Sterling is the third most influential.
Midfielder Conor Gallagher has the most dedicated fanbase, with the highest engagement rate on Instagram among the team at 18.92%

A new study has revealed the most influential members of the England squad for the Qatar World Cup, with Marcus Rashford taking the top spot.

The research, conducted by online casino comparison experts KingCasinoBonus.uk, analysed marketing tools and the social media profiles of the England team to determine which England player is the most influential.

Marcus Rashford took first place earning up to a whopping £37,950 per sponsored Instagram post. This is thanks to his follower count of almost 13 million and an engagement rate of 3.28%. The Manchester United forward has been praised on social media for his work around providing free school meals for children across the UK, creating a dedicated fanbase ahead of the World Cup.

The England captain, Harry Kane, is the second most influential member of the England team. Kane, who boasts 13.3 million followers, can charge up to £36,997 per sponsored Instagram post. Interestingly, Kane has the lowest engagement rate of any member in the England squad at just 0.36%.

The third most influential member of the England team is Raheem Sterling. The Chelsea forward can charge up to £27,661 for a single post on social media. Sterling has 10 million followers on Instagram and an engagement rate of 1.27%.

Trent Alexander Arnold is the fourth most influential player in the England team, earning £22,308 per sponsored post on social media, whilst Phil Foden is the fifth most influential player, earning £15,565 per Instagram sponsored post.

Jack Grealish ranks sixth thanks to his follower count of 5.4 million and an engagement rate of 4.69%. Grealish can charge up to £14,971 per sponsored post on Instagram.

Midfielder Conor Gallagher has the highest engagement rate with fans at 18.92% whilst Jude Bellingham receives the most average likes per Instagram post at 481,008 likes.

Those who play up front also top the leader board with forwards occupying five of the top ten spots – Marcus Rashford, Harry Kane, Raheem Sterling, Phil Foden and Jack Grealish. Manchester United produces the most influential players with three of the top ten coming from the club – Marcus Rashford, Luke Shaw and Harry Maguire.

England’s most influential players
Rank	Player	Instagram Username	Follower count	Potential Instagram earnings	Engagement rate	Average likes per post
1	Marcus Rashford	marcusrashford	12,975,093	£37,950	3.28%	422,632
2	Harry Kane	harrykane	13,306,943	£36,997	0.36%	47,879
3	Raheem Sterling	sterling7	10,030,643	£27,661	1.27%	126,421
4	Trent Alexander Arnold	trentarnold66	8,148,889	£22,308	4.19%	334,731
5	Phil Foden	philfoden	5,765,258	£15,565	7.17%	400,271
6	Jack Grealish	jackgrealish	5,405,916	£14,971	4.69%	251,745
7	Mason Mount	masonmount	5,215,031	£14,514	7.17%	372,925
8	Jordan Henderson	jhenderson	5,104,144	£14,172	2.09%	105,905
9	Luke Shaw	lukeshaw23	4,308,064	£11,978	4.89%	209,536
10	Harry Maguire	harrymaguire93	3,889,842	£10,380	2.58%	99,737

Commenting on the study, a spokesperson from KingCasinoBonus.uk said: “The past success of the England team at the 2018 World Cup and the Euros last year brought the country together and catapulted many of the players to a bigger level of stardom.

“It will be interesting to see who gains the most followers throughout the World Cup tournament, particularly if England go on to do well.”

Keep your child safe online during the summer holidays

During the summer holidays, children will inevitably have more access to screen time, especially in the form of the internet. Internet safety has become an increasingly worrying problem amongst parents.

Internet expert Allison Troutner from VPNOverview.com has listed the best ways to keep your child safe online:

1. Consider a family ‘tech agreement’

One way to set ground rules with your child is to create a Family Tech Agreement. A family tech agreement answers as many questions as possible about internet and device use so boundaries are clear to all family members. It’s a good way for the whole family to talk about safe and responsible online behaviours.

To create a family agreement, discuss topics like:

What apps, games, or sites does the family use most?
What rules do we want to include in our agreement?
How long should we spend on our devices?
What information is safe to share (or not)?
What do we do if we see something inappropriate?
What email address do we use to sign up for accounts?
Do we know how to use in-app safety features like blocking and reporting?
Who can we talk to if we feel uncomfortable with something online?
Who is safe to talk to?
What happens when someone breaks the agreement?
When might parents be forced to break the agreement for safety?

This is a starting point: your family may discuss more topics on internet safety for kids depending on the ages of your child or teens and what devices you use.

2. Report any harmful content that you see

Flag or report all harmful content or contact you or your child experiences using social media apps using in-app reporting features. For cybercrimes, cyberbullying, or harmful content, use in-app features like Twitter’s safe mode to report it. Most social media companies have their own safety and privacy policies and will investigate and block content or users. Apps geared towards kids, like Facebook Messenger Kids, have clear guidelines and safety features so that users can block content or contacts and have a safer experience in the app.

3. Balance safety with independence

Technical controls can be a useful way to protect your children online but they can’t solve all your problems. Children need a certain amount of freedom and privacy to develop healthily. They need their own free space to learn by trial and error what works and what doesn’t. So keep balancing, it’s part of it. Having open and honest conversations with your children can be the best way to balance this safety.

4. Keep the computer in a common space

If possible, keep computers and devices in a common space so you can keep an eye on activity. It prevents children from doing things that might be risky. Also, if harmful or inappropriate content appears through messages, you can address it with your child straight away.

5. Password-protect all accounts and devices

From phones to computers to apps, put a password on it. That way, no one without the password can access you or your child’s device. Keep track of passwords by using a password manager.

6. Update your operating systems regularly

All of your devices from mobile phones or tablets to computers and smartwatches receive important updates in response to security issues on a regular basis. Be sure to install them regularly so you have the most up-to-date security fixes and remain safe online. Our recommendation is to set updates to install automatically so your device is less vulnerable to known attacks. Usually, you can find this feature in Settings, then select Automatic Updates, but it varies between devices.

7. Install security or antivirus software programs and a VPN on your computer

Additionally, cybersecurity or antivirus software programs prevent spyware or viruses that may harm your computer if your child visits a malicious site. Using these programs, parents can also set up regular virus checks and deep system scans to make sure there is no harmful activity happening under your nose.

A VPN hides users’ internet activity from snoops and spoofs your location. This protects your kids by making sure hackers or predators can’t detect their actual location. You can install a VPN on your router so that the location is spoofed on all connected devices.

8. Set parental controls

It may seem obvious, but parental controls are crucial to your child’s safety online. Parent controls are built-in features included on devices and apps. With these features, parents customise their child’s online experience. What parental controls are available on each device or app varies, but in general, they limit screen time, restrict content, and enhance user privacy.

Features of parental controls:

Limit screen time.
Turn off in-app purchasing.
Prevent inappropriate or mature content.
Limit website access.
Play, message, or send/receive content with approved contacts only.
Monitor device location through GPS.

Take time to look at what parental controls are available on your child’s commonly used apps. Then, set them to reflect the type of experience you think is best for your child or teen’s online safety.