£5 Christmas Appeal: itison founder calls for action to help children who will have nothing this winter

SCOTTISH BUSINESS OWNER SPEAKS OUT ABOUT THE TRAGIC STATE OF POVERTY IN SCOTLAND: “CHILDREN ACROSS THE COUNTRY WILL SPEND CHRISTMAS DAY WITHOUT A HOT MEAL, GIFT OR SAFE PLACE TO CALL HOME – WE NEED YOUR HELP TO BREAK THIS CYCLE OF HOMELESSNESS”

Founder of Scottish business, itison, Oli Norman, has spoken out about the ‘devastating’ level of poverty in Scotland this festive season. To tackle this, the company has once again launched its £5 Christmas appeal in a bid to raise thousands for people who are vulnerable and homeless this winter, in partnership with Social Bite.

The annual initiative, which allows generous Scots to buy a person, family, or child who is homeless or vulnerable a hot Christmas meal or gift for just £5, comes amidst news that more children in Scotland will be homeless and hungry this Christmas than ever before.

Over the last decade, the itison £5 Christmas Appeal campaign has raised more than £3 million, with 700,000 donations made, meaning hundreds of people each year are able to enjoy a hot meal or a gift on Christmas Day at one of Social Bite’s coffee shops. Every year, the number of people accepting these meals increases, with more and more people visiting Social Bite on Christmas Day to enjoy good company, warmth, and a hearty meal.

Social Bite and itison have surveyed the drastically declining rate of security for vulnerable people across Scotland since last year and work closely with people who receive support from Social Bite’s services to hear their stories.

Two regular attendees of the festive meals are father and son Jim and Billy. The pair have attended the Social Bite Christmas meals, in partnership with itison, for over five years. The meals mean so much to them that in past years, Jim and Billy have walked from as far as Rutherglen in to Glasgow to have their festive celebrations with the charity.

Billy said: “Every year that we’ve been has been brilliant. There’s no public transport on Christmas Day, so for a few years we walked in until my dad got a bit older.

“They welcome you in, you get a nice meal. It’s turkey, potatoes, you get your dessert. It’s good portions. Not too big, but it’s not too wee. And the gifts you get are unbelievable.”

Jim added: “Last year we got a charger for our phone, a pair of slippers, sweeties. Hats, scarves, gloves, a thermal to keep you warm when you’re outside. For a lot of people who are otherwise by themselves, who don’t get anything, they’re over the moon.”

Over the years they’ve got to know some familiar faces. But it’s the ones who don’t return – reflecting the instability and dangers of homelessness – that stick most with Jim and Billy.

Jim commented: “The thing that’s quite sad is you see a lot of people and then you don’t see them, because of their situations. You get to know people, and then you’re told ‘they’re no longer here.’

“It’s the young ones. One minute you see them, and the next year they’re not here.”

It was revealed earlier this year that the increase in homelessness in Scotland poses a ‘serious risk’ to life as a lack of accommodation is leaving people without somewhere safe to call home, forcing them to endure freezing temperatures and extreme weather conditions.

Oli Norman, owner of itison, said: “It’s 2024, and people are still going hungry, still without a decent home, still living on the streets, and still at serious risk because there is not enough accommodation for people who need it. The cost of living is still increasing, pushing more people into devastating poverty.

“There is simply not enough support for people who are, or are at risk of becoming, vulnerable and homeless. Families and children across the country will be spending Christmas Day without a hot meal, gift or safe place to call home – more must be done.

“We hope that once again our £5 voucher can bring some comfort to people who need it this festive season. We are urging people to please go online and buy a voucher for the same price as a coffee or a meal deal – we need your help to break this cycle of homelessness. Let’s act now.”

Social Bite founder Josh Littlejohn MBE said: “Social Bite is experiencing unprecedented rise in demand from people who are homeless across the country due to the national housing emergency and the increasing cost of living.

“The itison £5 Christmas appeal is a simple way for people to get involved and help bring some joy to people and families who are homeless and need it most this winter.

“For many people across the country, Christmas Day can be extremely challenging, but with the itison £5 voucher, you can give someone the chance to have a hot meal and enjoy some good company on what should be the most joyful day of the year.

“This year, you also can make a child’s day with a Christmas gift for £5. Thank you to the amazing Scottish public for your continued support this Christmas.”

The £5 vouchers are available now at itison.com.

In addition to the itison £5 Christmas Appeal, donations and gifts can be made to Social Bite’s Festival of Kindness online or at one of the Trees of Kindness located throughout the UK.

For a full list of essential items needed, and to make a donation online, visit: social-bite.co.uk/festival-of-kindness/.

  • Dundee – Union Street
  • Glasgow – Vinicombe Street
  • Edinburgh – Castle Street & The Pitt Market, Granton
  • London – the Strand, outside Charing Cross station
  • Aberdeen – outside the Bon Accord Centre

HEATTECH continues the pursuit of ultimate comfort in Scotland

UNIQLO partners with Social Bite and Unique Assembly to provide warmth to local Scottish communities

Global apparel retailer UNIQLO announces the latest innovations for HEATTECH, its thin and warm thermal clothing technology that converts water vapor from the body into heat.

Following the Edinburgh store opening in Spring 2024, UNIQLO are pleased to offer its HEATTECH lineup to the people of Scotland this winter.

The epitome of UNIQLO’s LifeWear philosophy, for more than two decades, available in three levels of warmth: HEATTECH (Regular), HEATTECH Extra Warm and HEATTECH Ultra Warm, HEATTECH has changed winter fashion around the world.

The 2024 HEATTECH offering has even greater comfort. The new HEATTECH EXTRA WARM Cashmere Blend from the UNIQLO: C collection has a 9% cashmere blend to provide a soft and fluffy feel. In addition to innerwear, the broad lineup of products incorporating HEATTECH technology also includes outer layers and accessories. HEATTECH continues to support winter lifestyles, making the cold season warmer, lighter, and more comfortable.

The Heart of LifeWear in partnership with Social Bite

In the Social Bite coffee shop November 2024, donations of new HEATTECH items were provided as the part of The Heart of LifeWear initiative by Alessandro Dudech, UNIQLO UK COO, and representatives from Social Bite’s Jobs First employment programme for people affected by homelessness.

This winter, UNIQLO will launch the ‘Heart of LifeWear’ initiative donating one million new items of HEATTECH, thermal clothing, worldwide to make life a little more comfortable for those who are in a severe situation. With the help of its NGO partners, UNIQLO is working to provide warmth and comfort to people all over the world.  

Since the opening of the UNIQLO Edinburgh store in April 2024, UNIQLO UK has partnered with local Scottish charity Social Bite, to support its mission to end homelessness.

UNIQLO is pleased to announce Social Bite as one of the UK recipients for the ‘Heart of LifeWear’ initiative, in the coming winter, with over 2,500 items of HEATTECH that will be distributed in Scotland via the Social Bite network.

Josh Littlejohn, Social Bite Founder,said: “We’re thrilled that our partnership with UNIQLO will bring thousands of thermal items to people affected by homelessness this winter.

“This essential support provides warmth and comfort through the coldest months, while also helping to raise awareness of challenges faced by people most in need.

“With homelessness rising across the UK, UNIQLO customers can also make a financial donation to Social Bite at UNIQLO tills this season, supporting vulnerable people during winter and beyond.”

Alongside Social Bite, UNIQLO UK will partner with Goods for Good, Crisis Liverpool, Crisis London and New Horizon to distribute a total of 10,000 HEATTECH items this winter.

UNIQLO Ice Rink

As part of the HEATTECH activity in Scotland, UNIQLO is delighted to partner with Unique Assembly as title sponsor of this year’s Edinburgh’s Christmas Ice Rink on the West End of George Street.

Every attendee of the Ice Rink will receive a scratch card offering money off vouchers and lucky winners will receive one free item of HEATTECH, vouchers are redeemable at the  Edinburgh store until the end of January 2025.

Speaking about the partnership Sally Richens, Brand Manager UNIQLO U.K. said: “Following our successful Edinburgh store opening in April this year, we are delighted to support the Edinburgh Ice Rink this winter.

“We hope to bring warmth to the city via our HEATTECH thermal products, allowing people to enjoy outdoor pursuits this festive season.”

When: 22 November – 04 January

Where: West George Street between Castle Street and Charlotte Square

You can find more info on this link: https://edwinterfest.com/whats-on/ice-skating

Social Bite Festival of Kindness seeks Edinburgh locals to help to raise donations and joy in the city

  • The Edinburgh Festival of Kindness campaign kicks off on Castle Street
  • The charity is calling for locals to rally to help hit target of providing 300,000 gifts, meals and essential items to homeless and vulnerable people this Christmas

Leading homelessness charity, Social Bite, is calling on kind-hearted Edinburgh locals of all ages to help raise 300,000 gifts, meals and essential items to donate to people experiencing homelessness this Christmas season as part of its Festival of Kindness (from Monday 25th November).

The charity’s annual campaign is returning to the city for its fifth year, as it continues its mission to help end homelessness and spread some much-needed festive joy throughout November and December. This year donations can be made to the city’s Tree of Kindness on Castle Street.

Since 2019, Edinburgh locals have contributed generously towards Social Bite’s yearly target of 300,000 gifts, essentials and Christmas meals, which went towards providing vulnerable people and people experiencing homelessness with a loving Christmas.

Homelessness has been declared as a national emergency, and food poverty is on the rise, so more people are facing a desperate winter than ever before, including families with children. This is why each year Social Bite’s Festival of Kindness aims to bring joy and comfort to those who are facing a difficult Christmas, and this year that may be needed more than ever.

As well as gifts hand delivered to the Social Bite Tree of Kindness, those looking to take part can also donate virtually. Donations of just £28 could provide someone with a hot Christmas meal, a gift, a bundle of essential items and a bed for the night.

Supporters can also choose to donate items including a pack of warm gloves for £10, or even 10 winter essential items and backpack for £250: there are so many ways to get involved and help support people who need it most at this time of year.

Founder of Social Bite, Josh Littlejohn MBE, said: “Across the UK, homelessness is increasing. Earlier this year, the Scottish government homelessness report revealed a 5% increase in homelessness applications in Edinburgh, and just recently, the city’s vulnerable took a further hit with the announcement that 1,200 affordable homes will be cut from plans due to lack of funding. That means this year, our Festival of Kindness is more important than ever. 

“The people of Edinburgh have generously supported Festival of Kindness for the past four years. This year, we’re asking them to once again demonstrate that warm-heartedness they’re famous for and donate at our Tree of Kindness or online.” 

Over and above the tree located on Edinburgh’s Castle Street, four other Trees of Kindness have been installed across the UK. Donors can bring physical gifts to the trees which will be distributed to homeless and vulnerable people in time for Christmas, including:

  • Glasgow – Vinicombe Street
  • Dundee – Union Street
  • London – the Strand, outside Charing Cross station
  • Aberdeen – outside the Bon Accord Centre

For anyone who can’t make it along to the Festival of Kindness donation points, contributions can also be made online at social-bite.co.uk/festival-of-kindness/.

The charity, in collaboration with people they support, has created a wish list of items and gifts that vulnerable people and people experiencing homelessness want most at this time of year.

These include a warm pair of gloves, a hot water bottle and a torch, good quality socks, and toys and warm clothing for children living in temporary accommodation to open on Christmas morning.

Donors can also buy a Christmas dinner, a gift, a pack of essential items and overnight emergency accommodation for £28. 

Social Bite to join The Pitt in Granton with dessert pop-up

  • Social Bite’s first pop-up food venture will focus on custard and desserts
  • Social Bite customers will be able to pay it forward and donate towards the charity’s work providing food, homes, jobs and support to people affected by homelessness
  • Social Bite is the third vendor to be announced for the market’s opening in Granton later this year
  • Social Bite joins British Street Food Champions Choola, and the legendary Buffalo Truck with more to be announced

Leading homelessness charity Social Bite today announced their dessert pop-up as the newest addition to an exciting line up of local food businesses at The Pitt, Granton. The partnership between Social Bite and The Pitt will bring sweet treats to customers.

Social Bite’s first pop-up will celebrate all things custard, with delicious desserts including crumble made with seasonal fruit and a choice of toppings served with hot or cold fresh custard. Social Bite will be a permanent trader and exclusive provider of desserts for visitors to the popular street food market at its new home in Granton.

Whilst Social Bite has a history of coffee shops in Edinburgh city centre, the charity is no stranger to the Granton Waterfront. The Pitt is located opposite Social Bite’s village, which opened in 2018 and has since supported 100 people out of homelessness.

The Pitt, owned and operated by not-for-profit community interest company, Granton Project CIC, is on a mission to create positive change in North Edinburgh and will open year-round this winter.

Mel Swan, Commercial Operations Director at Social Bite, said: “We’re excited to bring the Social Bite brand and our new dessert concept to The Pitt. There’s a lot of synergy between us – as well as our love of good food, we share their ethos of creating a supportive, community environment where people can flourish.

“They’ve welcomed us an established business with a new idea. We chose custard because it’s great hot, cold or frozen, and it works on its own, baked in a dessert, or as a side. We’ve got loads of great ideas that we can’t wait to bring to The Pitt’s devoted foodies, whether you pop along for pudding or want to pay it forward.”

Hal Prescott, Chief Executive of The Pitt, said: “With a number of exciting traders already confirmed, it’s amazing to welcome Social Bite, such a well-established social enterprise, to  the project.

“They’ve already made such a huge contribution to end homelessness and we firmly believe that this innovative collaboration will make a significant impact.

“And how exciting to have Britain’s first dedicated custard stall at The Pitt on the shores of Granton!”

It’s good to talk!

Matthew Algie donates 1,000 coffees to Pay It Forward scheme supporting people experiencing homelessness

  • Charity support worker explains how coffee can kick start conversations that ‘save lives’ 
  • Warning that housing emergencies are having impact on more people across Scotland and UK 
  • Coffee roaster Matthew Algie hopes donation will inspire others to support Social Bite Pay It Forward scheme 
  • People experiencing homelessness can use food and drink service in Edinburgh, Glasgow, and Aberdeen

A SUPPORT worker at one of Scotland’s most prominent homelessness charities has highlighted the ‘life-saving’ potential of conversation for some of the nation’s most vulnerable people ahead of this year’s Pay It Forward Day.  

Euan Brock, a support and development worker at Social Bite, was speaking as leading Scottish coffee roaster Matthew Algie donated more than 1,000 coffees to the charity’s Pay It Forward scheme, which provides food and hot drinks to people experiencing homelessness, to mark the global event (Sunday, April 28). 

The coffees will be provided through the Pay It Forward scheme across Social Bite’s three Scottish locations in Glasgow, Edinburgh, and Aberdeen.  

Brock has been with Social Bite, the high-profile charity that provides homes, jobs, food, and support to people experiencing homelessness, for three years.

He explained how the number of people the organisation supports is rising, with more Scots facing challenging situations – from rough sleeping and living in temporary/emergency accommodation to facing the imminent threat of becoming homeless – as the impact of food poverty, housing emergencies in Scotland’s major cities, the cost-of-living crisis, and rising energy prices are felt.  

Social Bite’s Pay It Forward scheme provides hot food and drinks to thousands of people in need, which Brock says can prove crucial in developing trust and providing a sense of inclusion for people who may have experienced traumatic events.

He said: “The biggest challenge I see at the moment is a shortage of adequate housing across the whole of the UK. Toward the end of 2023 Edinburgh and Glasgow declared a housing emergency with more councils following this year.

“This means more people are finding themselves homeless and declaring it with councils, but there is a lack of permanent and temporary homes, as well as hotels/B&B and emergency accommodation leaving people with no option but to sleep rough or sofa surf with friends or family if they are able to. 

“The Pay it Forward scheme can support someone by providing food and drinks, but it also allows us to build a trusting relationship with people accessing the service and then can go on to support them going forward. 

“Conversation and inclusion is hugely important in society and a major part of Social Bite. Isolation and loneliness are silent killers and research suggests it can be as damaging to someone’s health as smoking 15 cigarettes a day.

“Through Social Bite and Pay it Forward we can welcome people with a smile, a hot meal, and a simple ‘How are you today?’ – it can make someone’s day that hasn’t spoken to anyone and been ignored on the street.

“A simple ‘How are you?’ can save lives.”

The Pay It Forward Scheme has proved a gateway to thousands of people accessing support with housing applications, benefits applications, and other support services they are entitled to, as well as referrals into Social Bite’s Jobs First programme. Others have entered volunteering programmes. 

Mel Swan, Social Bite’s Commercial and Operations Director, said: “Pay It Forward is part of the fabric of Social Bite. Food and drink helps people at their most vulnerable and leads to other support towards a more stable position in life. It all starts by talking.

“Matthew Algie’s donation of 1,000 cups of coffee will help hundreds of people across Scotland in the coming weeks. Each one offers the possibility of connection and building a relationship that can help someone experiencing homelessness get the support they need. 

“Paying it forward is a small act that can mean a lot and brighten someone’s day. It also plays a big part in our ultimate goal of ending homelessness.” 

Paul Chadderton, Managing Director at Matthew Algie, said: “Social Bite tirelessly works to address one of Scotland’s most pressing issues, homelessness, and is one of our most important partners.

“This donation will help kick off conversations that can make a difference, as well as providing a moment of enjoyment at a difficult time for those the charity supports.

“More importantly, we want to highlight the importance of Paying It Forward to people across Scotland. A small gesture can make a huge difference to those who need it most.” 

People can pay it forward at every one of our Social Bite’s locations to help someone experiencing homelessness. You can also Pay It Forward online at social-bite.co.uk/what-we-do/our-shops/pay-it-forward/ 

Established 160 years ago this year, Glasgow based coffee roaster Matthew Algie supplies high-quality coffee to partners across Scotland, the UK, and Ireland. 

For more information visit matthewalgie.com.

Netflix star Phil Rosenthal visits Social Bite coffee shop

Phil Rosenthal from hit Netflix show, Somebody Feed Phil, can be seen stopping by Social Bite’s Edinburgh coffee shop on Rose Street in the latest series which launched last night.

The coffee shop, which offers customers the chance to ‘pay it forward’ to help support people who are homeless or vulnerable, features on the show.

Members of the Social Bite team and Phil discuss the charity’s mission to help end homelessness as they enjoy some great coffee and baked goods available from the shop.

Mel Swan, Commercial and Operations Director of Social Bite, said: “Having a big star and foodie icon visit our Edinburgh coffee shop really helps share our mission with the world. We want to bring people together to end homelessness, and that can start with good food and a conversation.

“Phil really enjoyed our cakes and cookies, and hearing about what we do. We can also claim to have given him his first taste of our national drink, Irn-Bru – that’s one for the books!” 

You can support Social Bite by donating at: https://www.social-bite.co.uk/get-involved/donate/ 

or you can use Phil’s link at:  https://www.philrosenthalworld.com/charity 

Image: (Back row from left to right) Aimee Latham, Louise Hutson, Babs Haig, Amanda Traill. (Front row from left to right) Colin Childs, Monica, Phil Rosenthal, Mel Swan

Bank Boardroom hosts Homeless Christmas Dinner

Royal Bank of Scotland joined forces with Social Bite to host a Christmas dinner for people who’ve experienced homelessness. The dinner took place in the bank’s boardroom at St Andrew’s Square in Edinburgh.

Royal Bank is a long-term supporter of the work Social Bite is doing to end homelessness. Since 2016 Royal Bank has supported Social Bite through donations, gifts-in-kind, and strategic help totalling over £1million. Royal Bank employees have raised more than £100,000 through sponsored sleepouts, abseils and Christmas appeals. 

Taking place on 19 December 2023, those attending included residents and staff from Social Bite’s Village in Edinburgh, run in partnership with Cyrenians to provide a supported community which helps people affected by homelessness to lead an independent life.

Social Bite plans to open two new Villages in South Lanarkshire and Dundee over the next two years.

Judith Cruickshank, Chair of the Royal Bank of Scotland Board commented on the collaboration, stating: “Building on our long-term support for Social Bite we are helping to make Christmas a little more enjoyable for some of the most vulnerable.”

Sara Rees, Director at Social Bite, said: “We are so grateful for Royal Bank of Scotland’s support. They have played a key part in a number of transformational projects helping people break the cycle of homelessness, and it is really special that they have created this Christmas experience for the residents of the Village.”

Bank Boardroom set for Homeless Christmas Dinner

Royal Bank of Scotland is joining forces with Social Bite to host a Christmas dinner for people who’ve experienced homelessness. The bank will be opening the boardroom at St Andrew’s Square in Edinburgh and welcoming those Social Bite and the bank have supported this year.

It is part of the bank’s long-term support for the work Social Bite is doing to end homelessness. Since 2016, Royal Bank has supported Social Bite through donations, gifts-in-kind, and strategic help totalling over £1million.

Royal Bank employees have raised more than £100,000 through sponsored sleepouts, abseils and Christmas appeals. 

Taking place on 19 December 2023, those attending include residents and staff from Social Bite’s Village in Edinburgh, run in partnership with Cyrenians to provide a supported community which helps people affected by homelessness to lead an independent life. Social Bite plans to open two new Villages in South Lanarkshire and Dundee over the next two years.

This Christmas, the bank is also supporting Social Bite’s Festival of Kindness which will provide meals, gifts and essentials for people who are homeless at Christmas and throughout the winter, alongside homes and jobs. 

Josh Littlejohn MBE, Co-Founder of Social Bite, said: “We are so grateful for Royal Bank’s support.

“They have played a key part in a number of transformational projects helping people break the cycle of homelessness, and it is really special that they have created this Christmas experience for the residents of the Village.”

Judith Cruickshank, Chair of the Royal Bank of Scotland Board, said: “Building on our long-term support for Social Bite we are helping to make Christmas a little more enjoyable for some of the most vulnerable.”

Social Bite and itison celebrate 10 years of festive fundraising

Annual Christmas campaign kicks off to support people experiencing homelessness

Two of Scotland’s best known brands, Social Bite and itison, have joined forces for the 10th year to launch their annual festive fundraising campaign. Asking the public to donate just £5 to buy Christmas dinner for someone who is homeless, the campaign has raised more than £3million over the past decade with 700,000 donations made.

This year, the campaign, which launches across itison channels today (Wednesday 6 December), will offer generous donors three options; contribute £5 to buy Christmas dinner for someone who is homeless, provide gifts for children who might not have a present to open on Christmas Day or make a donation to help build the first ever Social Bite Villages in Glasgow and Dundee, and give someone the gift of home.

Josh Littlejohn MBE, founder of Social Bite was joined by Oli Norman, founder and CEO of itison at the Social Bite Coffee Shop on Sauchiehall Street in Glasgow on launch day.

Josh said: “Over the past 10 years, itison customers have been some of our most loyal donors and we’re extremely grateful to them for their on-going support. Their donations have made a true difference to people experiencing homelessness.

“This year, is even more important as we ask for support for our planned Social Bite Villages in Dundee and just outside Glasgow, which will transform the lives of many.”

Oli Norman, founder and CEO of itison said: “When we first launched our partnership with Social Bite back in 2014, our goal was to help raise enough to provide 800 dinners for people who were experiencing homelessness. 

“We sold 800 vouchers in the first hour and it’s quite phenomenal that we are now in our tenth year having donated over 750,000 meals so far.

“As the temperatures plummet outside, this is one the hardest and loneliest times of the year for people facing homelessness and we are calling on our members to dig deep to donate and help us spread the word of the vital work Social Bite provides at this time of the year.” 

Once again, Social Bite coffee shops in Glasgow, Edinburgh, Aberdeen and Dundee will be opening their doors on Christmas Day to provide people who need it most with a Christmas meal plus support, warmth and a sense of safety and belonging.

The money raised from the itison appeal will go, not only to providing Christmas dinner with all the trimmings that day, but also on providing meals in 2024.

Christmas opening hours across the charity’s coffee shops will be Aberdeen, Christmas Eve and Christmas Day 11am-4pm and Edinburgh and Glasgow Christmas Eve and Christmas Day 12pm – 4pm.

Donations can be made at itison’s website by visiting itison.com/donate.

Give the Gift of Home this Christmas

Social Bite reveals ‘Nest House’

  • Social Bite reveals first-look of new ‘Nest House’ design in Edinburgh for Villages in Dundee and South Lanarkshire
  • ‘Nest House’ unveiled as part of charity’s Festival of Kindness campaign which aims to provide 300,000 gifts, meals and essential items to homeless and vulnerable people this Christmas

Leading homelessness charity, Social Bite, has unveiled its new ‘Nest House’ prototype, as part of the launch of its fourth annual Festival of Kindness.

Kicking off the campaign in Edinburgh yesterday, Josh Littlejohn MBE, founder of Social Bite, unveiled the new Nest House design which will feature in two planned new villages – one soon to be announced in South Lanarkshire, and the other in the recently announced Recovery Village in Dundee.

Located in St Andrews Square in Scotland’s capital, the Nest House will give an insight into the plans for the new village in South Lanarkshire, as well as the state-of-the-art Recovery Village in Dundee, both planned to open in early 2025. 

As part of the charity’s Festival of Kindness campaign, the public are being encouraged to ‘give the gift of home’ and can make a donation to the new Villages which put dignity and support at the core of recovery and people’s journey out of homelessness.

Social Bite’s Festival of Kindness campaign has run nationally every year for the past four years with the aim of providing 300,000 gifts, meals and other essential items to homeless and vulnerable people this Christmas.

Donations can be brought to the tree itself located outside Charing Cross Station on the Strand or made online, with a wish list of gifts published that homeless and vulnerable people need most at Christmas.

In addition, five ‘Trees of Kindness’ have been installed in Edinburgh, Glasgow, Dundee, Aberdeen and London where donors can bring a physical gift which will all be distributed to homeless and vulnerable people in time for Christmas.

Donation stations will launch today (Saturday 18th November) in Edinburgh’s St Andrews Square. A donation station was also launched at Charing Cross station on The Strand in London yesterday.

Donations will be able to be made in other major cities this month from:

  • 29th November – Sauchiehall Street, Glasgow
  • 30th November – City Square, Dundee
  • 1st December – St. Nicholas Street, Aberdeen

For those who can’t make it along to the Festival of Kindness donation points, contributions can also be made online to the ‘Festival of Kindness’.

The charity has published a wish list of items and gifts that vulnerable people and those experiencing homelessness need most at this time of year. These include a warm pair of gloves, a hot water bottle and a torch, good quality socks and toys for children living in temporary accommodation to open on Christmas morning.

Donors can also buy a Christmas dinner, a gift, a pack of essential items and overnight emergency accommodation for £28.

With homelessness in Scotland reaching record levels, more children than ever living in temporary accommodation and rhetoric of ‘lifestyle choices’ of those experiencing homelessness making headlines, Social Bite is on an urgent mission to raise funds and donations for those who need it most, and is calling on big-hearted Scots to help them provide essential items and some much needed joy to those who need it most.

Josh Littlejohn MBE, founder of Social Bite, said: “This year we have seen an increase in homelessness in Scotland to record levels.

“From Covid, to the cost of living crisis, and now unfortunately, misleading commentary from some high-profiled politicians, those experiencing homelessness have been subject to the toughest few years we’ve seen; so once again we are asking the people of Scotland to join us in helping raise critical funds for those that need it most at Christmas.

“As well as donating towards Christmas dinners and gifts, this year we are also asking the public to give the gift of home by donating towards two new villages.

“The proposed new Villages will be amongst our most important projects to date and that’s why we wanted to give donors the option of helping us create these crucial facilities. We are thrilled to welcome the public to see our prototype house being displayed in St Andrews Square.

“We believe that everyone, no matter their circumstances should be treated with respect and dignity, which these homes reflect in their design.”