Tag: reading

Edinburgh book subscription service confirms 52% increase in sales

  • Monthly book delivery complemented by digital book club offers a welcome distraction and meaningful network for women across the world 
  • Book club strives to combat Coronavirus loneliness, anxiety and unease 

Since its emergence onto the scene in 2017, Rare Birds Book Club has seen growth of 86% and 57% year on year respectively – but since lock down measures commenced, the subscription service and digital book club headquartered in Scotland has reported a staggering 52% growth over the course of the past four weeks.

At the beginning of the year, the club was just about to hit 1,000 subscribers per month, an almost 50/50 split of those buying for themselves (51%) and those buying as gifts (49%) however, post lock down, the emphasis on sales has shifted firmly towards gift purchasing with hundreds of orders including messages of consolation, comfort and togetherness.

The pay-as-you go option has also taken off, with people looking to enjoy the service without having to commit longer-term; a bonus in these times of uncertainty and the business has also recorded a marked increase in international sales with 10% of all orders now being shipped internationally.

In the short-term, mail outs are now being done from Rachel’s spare room instead of her headquarters in Edinburgh city centre!

Rachel Wood, founder of Rare Birds Book Club comments: “My spare room is basically now a small warehouse, but it means we’ve been able to stay fully operational during lockdown.

“Once books are picked, packed and ready to go, they are collected by Royal Mail in a seamless operation that is completely contactless. My staff and I are all isolated in our own homes and have different responsibilities to keep us ticking over – I do the big send outs and individual orders are done elsewhere.”

A simple, yet personal subscription, Rare Birds Book Club offers members the chance to pick between two surprise books each month (or upgrade to both) before joining like-minded subscribers in the digital book club to discuss this month’s read.

Its ethos being rooted in a service that was both letter-box friendly and heavily digital has been key in driving the sales spike that has kept the business operational when so many others have temporarily or indefinitely closed-down.

Never one to rest on her laurels, Rachel also launched a podcast a few weeks ago, which sees her and two friends waxing lyrical about all things books.

“The first few episodes were pre-recorded and ready to go, so we were able to launch quickly. Now in lockdown we record remotely; each of us with the same microphone we’d use together. We host the discussion through a video chat on my computer so it’s all online, and it’s recorded by connecting the computer up with our soundboard to keep the quality high. Then we edit and release as normal.”

With COVID-19 still keeping us in our homes and with reports of mental health issues on the rise, it seems reading and podcast listening will only increase to help combat loneliness, anxiety and the unease Coronavirus has brought. For Rare Birds Book Club that suggests 2020 is set to be a year of even bigger growth.

For more information visit https://rarebirdsbookclub.com/

Sharp rise in reading ability in Scotland’s schools

PERFORMANCES IMPROVE & ATTAINMENT GAP CLOSING

Reading levels among Scotland’s children have risen sharply in the last three years and the attainment gap is closing, according to an international survey.

Data from the Programme for International Student Assessment 2018 (PISA) shows that reading levels are now above the average, with just five Organisation for Economic Co-operation and Development (OECD) countries, out of 36, higher than Scotland.

PISA data also shows that social background is now less of factor in performance, corroborating wider evidence that the attainment gap is closing.

Performance in maths and science was similar to Scotland’s performance in 2015 at the OECD average.

Other findings show that compared to the OECD average:

  • a higher proportion of Scotland’s pupils felt inspired by their teachers’ enthusiasm
  • pupils were more likely to feel that their teachers enjoyed teaching and liked teaching their class
  • teachers are more likely to give feedback to students to improve their performance, while students were more likely to say this happened in every or many lessons

Deputy First Minister John Swinney said: “These are very encouraging results and the latest sign that our education reforms are working. Scottish schools are improving and this international study confirms that.

“Reading underpins all learning, and the sharp rise in performance is good news.

“The improvement has been driven by great teachers and well-supported pupils, but also our unrelenting focus on improving literacy through the Scottish Attainment Challenge and Pupil Equity Fund. Those efforts are now paying dividends, with only five countries scoring higher than Scotland at reading.

“The figures on social background also confirm that we are closing the gap between pupils from the richest and poorest backgrounds.

“Maths and science scores are stable at the OECD average, so we need to see the kind of improvement that we now see in literacy in these areas too. That is the challenge.

“An inspection of maths and numeracy published by Education Scotland shows what is working and how we can improve. It will help as we move on the next phase of driving up standards in Scotland’s schools.

“And, in science, good progress has been made with delivery of our five-year STEM strategy, with the roll-out of career-long professional learning grants and new online resources for teachers. The impact of it will only just be beginning to be felt on the ground and we will continue to push for the improvements that we know can be made.

“There is plenty of work still to do to improve Scottish education but today’s report should give people a strong sense that we are on the right track, making substantial progress and seeing results where it counts – in the classroom.”

 

Book Week Scotland programme launched

Scottish Book Trust has launched Book Week Scotland’s 2019 programme with comic book artist Frank Quitely of DC Comics All Star Superman and Batman and Robin fame.

Book Week Scotland, the country’s biggest celebration of reading and writing, returns for its eight year with hundreds of events taking place all over Scotland from intimate community gatherings to flagship events with well-loved authors. Continue reading Book Week Scotland programme launched