Tag: promotions

Granton GLOWs: Edinburgh College student wins local design competition

An Edinburgh College student has won a creative competition to design a number of posters showcasing projects taking place across Granton and will now have his work on display at the site of the iconic Granton gasometer.

Seventeen-year-old George Kershaw won the creative competition to have his designs displayed at the site of the Granton gas tower, which received significant investment last year to turn the structure into an illuminating landmark which lights up the skyline in the area.

The Foundation Apprenticeship (FA) Design student was named the winner of the competition, after the city council challenged his class to come up with a series of designs to help promote projects and events that have happened in the area, such as the Hidden Doors Festival, COP 26 Climate conference, Diwali celebrations and more.

The iconic gas tower located in the Granton Waterfront area is a beacon of light on the Edinburgh skyline thanks to the partnership project between the College, the City of Edinburgh Council, and 21CC.

George said: “Whilst I expected to do well in the competition, I knew there were several other talented designers also entering so I was very happy to find out that I had won and gained such a great opportunity. I wasn’t as happy to realise that I had also given myself a lot more work than I bargained for, as the process took several months to complete!

“Edinburgh Council set our class with the challenge of designing several promotional banners for the events centred around the Granton gas tower. My design was chosen and expanded on and finalised by me and my tutor Chris Hamilton until it was ready to be printed.

“This involved many conversations between me and the Council and was also my first experience with the many challenges involved in the design process.

“I hope that I can find more great opportunities like this one to challenge myself and so that I can also come out of university with a portfolio full of amazing work, which will help me gain employment at a top design agency once I’ve finished my studies.”

Edinburgh College Assistant Principal for Creative Industries Jakki Jeffery said: “This was an excellent opportunity for the FA Creative Digital Media (Graphics) students to work on a live industry brief from our partnership with Edinburgh Council and 21CC lighting up the iconic Granton Gas Tower.

“We were really impressed with the standard of work submitted by all the students, supported by their lecturer Chris. George is a worthy winner and we wish him all the best in his future career.”

City council leader Cammy Day said: “My warmest congratulations to George on his achievement and I’m sure this will be the first of many more to come in his design career.

“This poster campaign will provide a new and dynamic angle to an already iconic Edinburgh landmark. These posters showcase a wide array of local, national and cultural events. Projects like these in conjunction with Edinburgh College represent the Council’s wider commitment to Granton Waterfront and its long-term regeneration.

“This regeneration will spearhead the capital’s response to the climate emergency alongside providing sustainable economic growth and empowering local communities”.  

Pictures: Fabio Scalici

BOGOF! Consumers warn government off meddling with food and drink promotions

A survey by BritainThinks, commissioned by the Food and Drink Federation (FDF), has found that 73% of in-store shoppers say they usually or always purchase products that are on promotion when shopping, with a quarter (25%) of respondents suggesting that if there were no promotions, they would be concerned about the affordability of their shopping.

Nearly two thirds of participants (62%) also agreed that promotions are an important way to save money on food and drink, with nearly three quarters of participants (72%) wanting promotions to continue, finding them useful for saving money, stock up on food for the future and trying new products.

The findings come following news that the government remains committed to plans that would restrict promotions, including multibuys and buy-one-get-one-free deals.

Commenting on the findings, the FDF’s Chief Scientific Officer, Kate Halliwell, said: “The survey results clearly demonstrate that a large majority of in-store shoppers use promotions as a way to save money on their food and drink shopping. We’re extremely concerned that removing these promotions will add to the household’s food bill.

“There is evidence that during a recession, many people increasingly rely on promotions to help them save money. It’s predicted that the average shopping basket may increase by £600 a year without promotions in retail. We have already seen evidence of rising food costs – at the start of lockdown we saw a spike of 2.4% increase in food prices, fuelled by a 15% fall in promotions which accounted for over half of this inflationary spike.

“We urge the Government to consider these findings as they press on with their plans to restrict retail promotions and think about the impact this may have on the shopping basket and for shoppers during an incredibly difficult economic time.”