National Literacy Trust – The NEN

Enterprise Mobility and National Literacy Trust donate over 800 books to children across Edinburgh as book ownership falls to five-year low

Children at ten Edinburgh schools will receive copies of Onkyeka and the Academy of the Sun
Young people from less advantaged backgrounds twice as likely to not have any books at home
Part of larger initiative distributing 25,000 books across the UK

Enterprise Mobility and the National Literacy Trust launch their third year of partnership by donating 820 books to children at 10 schools in Edinburgh. This donation is part of a larger initiative distributing 25,000 books across the UK.

This comes amid findings from the National Literacy Trust that book ownership is at a five-year low among children and young people, with those from less advantaged backgrounds twice as likely to not have any books at home.

Tolá Okogwu’s Onyeka and the Academy of the Sun was chosen for this book drive. This captivating tale featuring a Black protagonist aims to promote diverse representation in children’s literature, allowing young readers to see themselves reflected in the stories they read and providing a glimpse into the lives and experiences of those who may be from different backgrounds.

Accompanying the book donations are free classroom resources and videos hosted by Cbeebies presenter Gyasi Sheppy and actress Sarah Lewis Obuba.

Recipient primary schools in Edinburgh include: Balgreen, Canal View, Clovenstone, Niddrie Mill, Pirniehall, Castleview, Windygoul, Gracemount, Craigour Park and Gilmerton.

Jason Vit, Head of Local Areas at the National Literacy Trust, emphasised the importance of fostering a love for reading among children: “Engaging children in the joy and fun of reading is an essential part of building those key literacy skills that will help them thrive at school, and for the rest of their lives.

“At the National Literacy Trust, we work across the UK in places facing the biggest challenges, including literacy levels. Through our partnership with Enterprise Mobility, we can reach more children who need the most support and fire their imaginations and love of reading with thrilling books like Onyeka and the Academy of the Sun.”

Ryan Johnson, Managing Director for the UK and Ireland at Enterprise Mobility, said: “At Enterprise Mobility, we’re committed to supporting the communities where we operate, and we recognise the profound impact that access to books can have on a child’s development and future opportunities.

“Through our partnership with the National Literacy Trust, we are addressing the concerning decline in book ownership among children across the UK. Together, we are working to inspire young minds, promote diversity in literature, and empower children to unlock their full potential through reading.”

Through their partnership, Enterprise Mobility and the National Literacy Trust have now donated approximately 75,000 books to children across the UK, fostering a brighter future through the power of literature.

This project is made possible by Enterprise Mobility’s global ROAD Forward initiative, a £43 million commitment over five years aimed at advancing social and racial equity in communities worldwide, launched in 2020.

Local schools host storytelling events in partnership with Fort Kinnaird

Picture – Chris Watt Photography 07887554193 info@chriswatt.com www.chriswatt.com

More than 260 children from Edinburgh have taken part in storytelling sessions organised by Fort Kinnaird aimed at helping them fall in love with reading.

The event allowed children to listen to stories from professional storyteller Ron Fairweather and were part of the Young Readers Programme, an award-winning initiative sponsored by Fort Kinnaird co-owner British Land and run in partnership with the National Literacy Trust, that is designed to encourage children to read outside of the classroom.

Ron Fairweather has been writing and performing stories, songs, and poems for decades, including performing at the Edinburgh International Book Festival, the National Museum of Edinburgh, and The Scottish Storytelling Centre.

During the literacy-focussed events, pupils from Niddrie Mill Primary School, Brunstane Primary School, and Castleview Primary School were also able to take home a book of their choice.

This marks the twelfth year of British Land’s partnership with the National Literacy Trust, and since the programme launched at Fort Kinnaird, it has supported more than 2,500 school children and seen more than 7,600 books donated across Edinburgh.

Research by the National Literacy Trust has shown that owning a book means children are more likely to say they enjoy reading and are more inclined to read in their free time. However, 6.5% of children in the UK do not own a book, which equates to half a million children across the country*. This rises to one in 10 (9.7%) children from disadvantaged backgrounds, which is the demographic this partnership aims to reach.

With reading for enjoyment proven to have a positive effect on children’s reading skill* as well as their wellbeing and mental health, the Young Readers Programme initiative aims to give support and help with the development of children in under privileged areas by giving them access to books.

Liam Smith, centre director at Fort Kinnaird, said: “Supporting our community is very important to us, so we’re incredibly proud of the Young Readers Programme and all the local children and families we’ve been able to support in the last 12 years.

“It’s always very rewarding to hear how the children are inspired by the stories and start to get excited about reading and bringing their own books home.”

Martin Galway, Head of School Programmes at the National Literacy Trust, said: “The right book, at the right moment, can change a child’s life.

“That’s what the Young Readers Programme has been doing with British Land for the last 12 years – giving children from socio-economically disadvantaged backgrounds the opportunity to experience enchanting storytelling events, and to choose books that speak to their interests and passions.

“Our goal is to spark a love of reading that will last them a lifetime, which in turn will empower them with the literacy skills they need to succeed.”

This World Book Day, half a million children in UK don’t own a single book

As reading attainment rises in schools, reading for pleasure continues its sharp decline

To mark World Book Day 2023, the charity is calling on teachers, carers and parents to ensure that reading for pleasure is encouraged as much as reading attainment, in and outside of schools.

While reading was the only core subject which saw attainment levels improve in 2022, (at Key Stage 2, 75% of pupils met the expected standard in reading, up from 73% in 2019. 28% of pupils reached the higher standard in reading, up from 27% in 2019^[2]), the National Literacy Trust’s Annual Literacy Survey shows that the number of children who say they enjoy it is in serious decline.

Reading for pleasure is not just a ‘nice to have’, it is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income.

However, reading for pleasure is at its lowest levels in 18 years; fewer than one in two (47.8%) children aged 8 to 18 said they enjoyed reading in 2022, the lowest level since 2005. This is even lower for children growing up in poverty; fewer children and young people who receive Free School Meals (FSMs) said they enjoyed reading compared with their peers who do not receive FSMs (43.8% vs. 48.8%). The percentage-point-gap between these groups has more than doubled from 2.1pp to 5pp, between 2020 and 2022.

The cost of living is putting the biggest squeeze on family budgets in years and creating further barriers to reading for pleasure, with almost two thirds (64%) of parents saying they currently have less money to spend on books for their children than before. 500,000 (1 in 15; 6.5%) children in England aged 8 – 18 say they don’t own a single book, which rises to one in 10 (9.7%) for those eligible for Free School Meals. Over one in five (22.4%) pupils receiving free school meals said that the book they ‘bought’ with their World Book Day book token was the first book of their own.

This year, the charity World Book Day has focused on a large number of initiatives and provided guidance to ensure anyone can take part and experience the joy and inspiration of reading, regardless of household income.

This includes ideas for no or low-cost costumes or costume swaps, book swaps or other free activities in school or community groups. There is also advice on how to fundraise more inclusively, focusing more on reading over other aspects such as dressing up.

Fewer boys than girls said they enjoyed reading (45.6% vs. 54.9%) and fewer than 3 in 10 (28.0%) children and young people aged 8 to 18 said that they read daily, the second-lowest level since the National Literacy Trust survey began. Boys who receive Free School Meals had the lowest levels of reading enjoyment, with just 2 in 5 (39.8%) enjoying reading; a drop of 6.5 per cent since 2020.

Children and young people who take part in World Book Day activities enjoy reading more compared with their peers who don’t take part – 63.8% vs 48.4%, while 54.7% read more books as a result of World Book Day.

Parents surveyed by the charity said that 50% of children find reading more fun because of World Book Day, 48% make more time to read and 49% feel they have more choice in what they read because of it. Children who are the most engaged with literacy are also three times more likely to have higher levels of mental wellbeing than those who are the least engaged (39.4% vs 11.8%.)

In its 25th year in 2022, World Book Day distributed 50 million £1 book tokens through schools, nurseries, magazines and partnerships, to enable children to get a book of their own, for free.

Cassie Chadderton, CEO of World Book Day comments: “World Book Day exists to encourage more children, particularly those from disadvantaged backgrounds, to benefit from a life-long habit of reading for pleasure. Many families are facing financial challenges so we want all children, families, schools and communities to feel welcome to celebrate the joy of reading in ways that work for them.

“There are lots of affordable, inclusive and of course, enjoyable ways to create joy and excitement around reading. Dressing up is a great way to encourage children to read, and we’ve shared ideas for other fun activities and resources to help schools, nurseries and families to work together to create a World Book Day where everyone feels included. The joy of reading cannot be underestimated in terms of improved wellbeing and the improved life chances it can lead to.”

Jonathan Douglas CBE, Chief Executive of the National Literacy Trust, said: “World Book Day is an important moment to inspire and delight children with the wonder of books and a powerful platform to reinforce the importance of building literacy skills for life – this is even more essential during times of economic hardship.

“Economic studies have shown that reading for pleasure can result in children getting better GCSEs, in turn boosting their lifetime earnings and raising the UK’s GDP. In the future, my hope is that more children will grow up to be adults who read and that reading and books are part of their world.”

Nearly 1,000 Edinburgh children to receive free book

900 Edinburgh children gifted books by Enterprise Rent-A-Car and National Literacy Trust in drive to boost reading

25,000 copies of Sir Lenny Henry’s novel The Boy With Wings given to children at 335 schools across the UK as Black History Month gets underway
This book was chosen because 40% of children and young people from ethnic minority backgrounds don’t see themselves in what they read according to research
Five videos with lesson plans featuring Joanna Adeyinka-Burford (CBeebies) and Sienna Clarke (Matilda The Musical) to engage children and support teachers
Part of a national £134,000 programme to encourage reading

Sir Lenny Henry’s first novel, The Boy With Wings, will be flying home with 900 P6 and P7 pupils at 15 schools in Edinburgh on 3rd October, thanks to Enterprise and the National Literacy Trust who have joined forces for a second consecutive year to promote the benefits of reading.

The partnership aims to boost rates of reading for pleasure, which is linked to better attainment at school1, higher lifetime earning potential2 and better mental health3. Despite the clear benefits of reading, almost one in five (18.6%) children in England between the ages of five and eight do not have access to books at home4, according to recent research by the National Literacy Trust.

This gift is part of Enterprise’s ROAD Forward, a $55 million fund from the philanthropic Enterprise Holdings Foundation to support social and racial equity projects across the world.

The books will arrive in schools at the start of UK Black History Month (1-31 October) which celebrates the accomplishments of Black Britons.

The National Literacy Trust has produced video resources and lesson plans featuring CBeebies star Joanna Adeyinka-Burton and Matilda The Musical actress Sienna Clarke to enable schools to delve deeper into the themes of diversity and inclusion that feature in the book.

The resources will be available to participating schools for one week and will be accessible to all schools and parents from 10th October at:

http://literacytrust.org.uk/boy-with-wings.

The Boy With Wings, illustrated by Keenon Ferrell and published by Macmillan Children’s books, was chosen because it portrays important messages about race, inclusion and diversity wrapped up in an exciting and fun adventure. The book also includes an exclusive comic book created by Marvel artist, Mark Buckingham.

Sir Lenny Henry said he wrote The Boy With Wings because he didn’t see Black heroes in the books he read growing up, and wants all children to see themselves appear centre stage in exciting, inspiring stories where they have great adventures.

Research by the National Literacy Trust found that 40% of children and young people from ethnic minority backgrounds say that they don’t see themselves in what they read.

“I want to make sure as many kids as possible have access to books and this project brilliantly targets those kids who don’t have books at home,” he said. “Reading – with lots of trips to my local library in Dudley – was such an important part of my childhood, it took me on so many different adventures and to so many different worlds.

“Here’s to The Boy With Wings flying into homes across the UK thanks to the National Literacy Trust and Enterprise!”

Simon Caughey-Rogers, Enterprise’s Corporate Social Responsibility and Charity Events Manager said: “Enterprise firmly believes in expanding opportunity for everyone. This partnership provides an excellent way for us to support early childhood development through the power of reading.

“Too many children say that they don’t see themselves in what they read, especially those from Black ethnic backgrounds. It is our hope that this book helps inspire them and spark a lifelong interest in reading for pleasure, with all the fun and benefits that it can bring.”

Darranda Rowswell, Director of Development at the National Literacy Trust commented: “Creating a culture of reading for pleasure in schools is crucial to increasing literacy levels, which in turn gives children access to more opportunities throughout their lives.

“The Boy With Wings is an excellent choice of book for this project because Sir Lenny Henry’s story gives children of Black heritage the chance to see themselves and their lives in the books they read, as well as engaging children of all backgrounds in the adventures of Tunde. We’re so excited to see this partnership create a culture of reading and encouraging a love of stories that we hope will stay with children for the rest of their lives.”

Samantha Smith, Publisher, Fiction, Non-Fiction and Picture Books, Macmillan Children’s Books, says: “‘Macmillan Children’s Books is thrilled to be working with partners who are just as passionate as we are about spreading a love of reading and getting books into the hands of children across the UK.

“Lenny Henry’s exciting, adventurous and funny The Boy With Wings is the perfect read to encourage children to spread their wings.”

The Enterprise Holdings Foundation was established in 1982 to give back to the communities where partners and employees live and work.

The towns and cities receiving books from the partnership are: Liverpool, Manchester, Nottingham, Rochdale, Salford, Edinburgh, Glasgow, Bradford, Leeds, Birmingham, Bristol, Newport, Swindon, London borough of Southwark, London borough of Lambeth, London borough of Hackney, London borough of Enfield, London borough of Islington, Belfast and Lisburn.

Fort Kinnaird supports Young Readers Programme storytelling events

More than 250 school children from three schools in Edinburgh have taken part in storytelling sessions organised by Fort Kinnaird, aimed at helping them fall in love with reading.

The events involved children hearing stories from professional storyteller, Amanda Edmiston, and were part of the Young Readers Programme, an award-winning initiative sponsored by Fort Kinnaird’s co-owner British Land and run-in partnership with the National Literacy Trust, designed to encourage children to read outside of the classroom.

During the literary-focussed events, pupils from Castleview Primary School, Niddrie Mill Primary School and Brunstane Primary School also learnt how to choose books they will enjoy and were able to take home a book of their choice.

British Land and the National Literacy Trust are celebrating 11 years in partnership this year and, since the programme launched at Fort Kinnaird, it has supported almost 2,300 school children and seen more than 6,800 books donated across the Edinburgh.

Research by the National Literacy Trust has shown that owning a book means children are more likely to say they enjoy reading and are more inclined to read in their free time. However, almost 6% of children in the UK do not own a book, which equates to almost 415,000 children across the country*.

Liam Smith, centre director at Fort Kinnaird, said: “Supporting local children and their families is so important to us and the Young Readers Programme is an integral part of this.

“We look forward to this brilliant initiative every year and have loved seeing children from across our community enjoy their storytelling sessions.”

Jonathan Douglas CBE, Chief Executive of the National Literacy Trust, said: “Reading for enjoyment is proven to support mental wellbeing, literacy skills, and future success. Encouraging children to enjoy reading from a young age can have a measurable impact on the rest of their lives.

“But the sad reality is that 6% of children across the country don’t have their own book to read at home, and many don’t find reading enjoyable.

“Through the Young Readers Programme and the support of British Land, we are able to help so many more children have fun whilst reading outside the classroom, give them access to inspiring books and access to many benefits that they may otherwise be missing out on.”

Enterprise and National Literacy Trust’s School Road Trip arrives at Hermitage Park

Enterprise Rent-A-Car and the National Literacy Trust have teamed up to give away almost 23,000 copies of Serena Patel’s award-winning book, Anisha, Accidental Detective, to 240 primary schools in nine cities around the UK.

Today, a team from Enterprise will land in Edinburgh at Hermitage Park Primary School as part of a five-day tour of the UK to deliver the books in a van specially decorated by the book’s illustrator Emma McCann, featuring characters from the book.

The National Literacy Trust has worked with Enterprise to identify communities across the UK that will benefit from an injection of books and the charity is confident that this donation will help to increase reading for pleasure among these children.

The road trip started in Belfast on Monday and will visit schools in Edinburgh, Glasgow, Bradford, Manchester, Birmingham, Bristol and London.

The aim of the initiative is to provide schools in very diverse inner-city communities with a stock of interesting books that they can gift children to take home and keep as this reinforces classroom learning.

Enterprise employees have recorded a read-along version of the book which children can access via an online link or QR code as an added aid to help them read.

Research shows that reading for pleasure out of school is a major contributing factor to success at school and then in later life and is even linked to a higher lifetime earning potential.

The initiative was made possible with a £128,000 donation from the Enterprise Holdings Foundation as part of the US$55 million global ROAD Forward initiative that promotes social and racial equity projects across the world.

Darranda Rowswell, Director of Development at the National Literacy Trust, said: “Around one in 11 children from lower income families don’t have a book of their own at home.

“Reading is not just great fun, but it’s a vital skill and we want all children to love reading. Children and young people who enjoy reading and who read frequently are better readers, helping them to realise their fullest potential at school and in life.

“This book donation is one more important step in our literacy recovery programme to address the educational issues caused by the pandemic and will help the children who need it most. We’re so happy that Enterprise was able to support us in this programme which will see thousands of children benefitting from this exciting book.”

Simon Caughey-Rogers, Enterprise’s Corporate Social Responsibility and Charity Events Manager, said the partnership with the National Literacy Trust has had enormous support from the whole of the company.

He added: “Many of our super star employees also struggled with reading at school. Every child should get the support they need to be their best and we hope this initiative will go a little way to helping more children get the resources they need. We are really looking forward to their feedback and excited to see how they get on with the book.”

Research from the CLPE in 2020 revealed that only eight per cent of children’s books featured an ethnic minority leading character. Serena Patel’s book was chosen to inspire children who may not usually see themselves represented in the books they read.

Author Serena Patel said she supported the National Literacy Trusts’ campaign to promote reading for pleasure and was delighted that her book was playing an important part in the programme.

Serena said: “I was thrilled when I heard that Enterprise and the National Literacy Trust were coming together for this initiative to gift books to children in primary schools. The lockdowns have been tough for everyone and so being part of such a positive, inspiring project is a massive privilege.

“I couldn’t be prouder that Anisha will be helping encourage children to discover the excitement of reading. Huge thanks to Enterprise for making it happen and for supporting young readers all over the country.”

Enterprise’s ROAD (Respect, Opportunity, Achievement, Diversity) Forward programme is a global initiative launched by the Enterprise Holdings Foundation, aimed at strengthening and supporting the communities where the company operates. It provides funding to projects that open opportunity for people who lack of access to resources in education, health and wellbeing.

The Enterprise Holdings Foundation was established in 1982 to give back to the communities where partners and employees live and work.

Social mobility is core to Enterprise’s hiring and development strategy.

The company was recently awarded Organisation of the Year and Progression Programme of the Year at the UK Social Mobility Awards (SOMOs).

School ‘Booknic’ events hosted by Fort Kinnaird to inspire children to read

More than 180 school children across three schools in Edinburgh have taken part in a celebratory ‘booknic’ event organised by Fort Kinnaird in partnership with the National Literacy Trust.

The ‘booknic’ involved children enjoying a picnic and a book while also taking part in a range of fun reading-themed activities.

Schoolchildren from St Francis RC Primary School, Castleview Primary School and Niddrie Mill Primary School took part in the event, with each child also able to take a book of their choice home.

The ‘booknic’ was part of the Young Readers Programme, an award-winning initiative sponsored by Fort Kinnaird’s co-owner British Land and run in partnership with the National Literacy Trust, designed to encourage children to read outside of the classroom.

The initiative also gave the schools access to virtual interactive storytelling sessions and a literary quiz.

British Land and the National Literacy Trust celebrates its 10^th year in partnership this year. Since the programme launched in Edinburgh, it has supported more than 2,000 schoolchildren and seen more than 6,100 books donated across the city.

Research from the National Literacy Trust shows that children who own their own books are six times more likely to read above the level expected for their age and three times more likely to enjoy reading.

Liam Smith, centre director at Fort Kinnaird, said: “Supporting our community is so important to us and the Young Readers Programme plays a massive part in that. It’s a brilliant initiative which we look forward to every year and it’s great to see the children celebrating at our booknic event.

“Thanks also needs to go to the National Literacy Trust for their hard work on this event and over the years. They’ve helped us to ensure that the additional support and books go to those who need them most.”

Jonathan Douglas CBE, Chief Executive of the National Literacy Trust, said: “Encouraging children to develop a love of reading from a young age can have a tangible impact on their literacy skills, mental wellbeing and futures.

“Yet hundreds of thousands of children across the UK are missing out on these benefits simply because they don’t have a book of their own to read at home.

“The Young Readers Programme, with support from British Land, tackles this and we’d like to thank them for all their support over the years.”

Fort Kinnaird gifts hundreds of books to local charity

Fort Kinnaird has gifted £1,250 worth of books to Venchie Children & Young People’s Project to be given to children and young people in the South East of Edinburgh.

Venchie’s Children & Young People’s Project helps children and young people in Niddrie with a range of play, recreation, and issue-based youth work.

The donation means that the charity has been able to gift a diverse range of books covering a variety of genres and themes for different age groups, providing local youngsters with stories to read for enjoyment at home.

The books have been delivered by Venchie’s alongside special art boxes by to enable youngsters in the local area to keep being creative during lockdown.

The initiative has been led by Fort Kinnaird’s owner, British Land, and the National Literacy Trust through their ongoing partnership which is now in its tenth year.

This latest contribution is part of the shopping centre’s broader work in the community, which included the donation of 300 books during the first lockdown last year, as well as the installation of a Giving Box at Fort Kinnaird where visitors can make contactless donations to support local charities.

Susan Heron, Manager at Venchie Children & Young People’s Project, said: “The pandemic has impacted the families we help in all kinds of ways, and we’re incredibly thankful for all of the support Fort Kinnaird has given to us.

“These book donations have helped children of all ages across our community who might not have had access to them otherwise.”

Liam Smith, centre director at Fort Kinnaird, said: “We’ve been supporting Venchie’s Children & Young People’s Project for many years, and know they do an incredible job supporting youngsters in the local area.

“The past twelve months have been challenging for all charities, so it’s now more important than ever to keep supporting them as they continue to give back to those most in need.”

Jonathan Douglas, chief executive of the National Literacy Trust, said: “We know that 1 in 11 disadvantaged children do not have a single book at home and that this can be hugely detrimental to their development.

“Initiatives like these ensure local families have books to enjoy at home, and children’s imaginations and literacy skills can continue to thrive.”

Morrisons launches Little Library Book Exchange with 50,000 books to help disadvantaged children

– Morrisons will be donating 50,000 books to help families in need –

– Customers can also bring unwanted books to Morrisons Little Libraries where children and families can pick up a book for free –

Morrisons has launched a book donation and exchange station for children – the Morrisons Little Library – in its stores across the UK which aims to promote reading and literacy in children, particularly those who come from disadvantaged backgrounds.

The Morrisons Little Library was inspired by Canterbury-based children’s author, Rebecca Smith, who approached Morrisons asking for help to tackle the issues surrounding children’s literacy and the lack of availability of books at home.

Morrisons Little Library exchanges will be set up in stores across the UK from this week. Customers can bring along unwanted books to donate and all children, teenagers and parents can pick up a book for free. Books will also be donated through the initiative to local schools and community groups, via Morrisons Community Champions.

David Potts, Morrisons CEO, said: “The past year has been extremely difficult for everyone and we want to help as much as we can. We know that our younger customers love reading but some may not have access to books of their own. That’s why we’re launching the Morrisons Little Library – so every child has the chance to enjoy reading and brighten their future.”

Rebecca Smith said: “To think that there are children who have never enjoyed a bedtime story is heart-breaking. Stories change lives. Every child and every parent should have access to that experience. The Morrisons Little Library provides that potentially life-changing access.”

Research from The Open University, which has been involved in shaping the initiative, shows that reading books helps children to start conversations, spark imagination and support emotional wellbeing.

The National Literacy Trust recently reported that children who own books are six times more likely to read above the level expected for their age but that one in 11 disadvantaged children don’t own a single book.

Teresa Cremin, Professor of Education Literacy at The Open University, added, “It’s been great working with Morrisons to help make the Little Library idea a reality. Reading benefits children and young people in so many ways and is especially vital after such a difficult and disruptive year, as it creates a safe space to escape and learn.”

To continue to support children’s literacy, Morrisons has created a new book – Cedric The Seed – and will be publishing 50,000 copies. The book will be distributed nationwide by Morrisons Community Champions to local community groups and schools to ensure they are reaching those who need them most.

Cedric the Seed has been written for Morrisons by Danielle Corrigan from Saddleworth, who began writing children’s books last year whilst she was homeschooling her own children. Danielle began writing positive stories for children to read last year to help them cope with the mental health effects of lockdown.

Inspired by the pandemic and how lives were changed in an instant, the book follows Cedric, a small sunflower seed as he is separated from his family and friends. His journey is full of unexpected adventure, friendship and fun as when Cedric begins to grow, he realises his friends and family were there all along.

The initiative is the latest from Morrisons which aims to make good things happen and bring hope to the nation. Last month, Morrisons gave away over 2.5 million packets of sunflower seeds to customers to grow at home and half a million postcards for people to send messages to their loved ones who they haven’t been able to see due to lockdown.

Morrisons Community Champions have also launched the “Little Sunshine” awards which aim to recognise those who have gone above and beyond to help their community during the pandemic.

Tag: National Literacy Trust