Young Scots are being encouraged to send a poem or joke to an older person this festive season, through ‘Festive Friends’ post-boxes launching in Aldi Scotland stores this week
Young Scots are being encouraged to bring some much-needed joy to older people experiencing loneliness this winter, through a new campaign launched by Aldi and Age Scotland, the national charity for older people, this month.
Postcards will be distributed to 90 of Age Scotland’s community groups hosting a Christmas event throughout late November and December, funded by Age Scotland grants.
Age Scotland has member groups in communities around the country; for many older people, this will be one of the biggest social events, if not the only social event, they will attend this winter.
Aldi Scotland will also be donating £1,000 to Age Scotland to support 200 calls on its Friendship Line, a free telephone service which older people can call to have a friendly chat during their day, to help combat feelings of isolation.
One Friendship Line call to an older person costs £5, and shoppers who are able can also donate directly to the charity via QR codes found on every Festive Friends post-box.
Stacey Kitzinger, Head of Fundraising and Marketing at Age Scotland, said: “We’re delighted to team up with Aldi to help spread some festive cheer this winter and make a difference to the lives of older people in communities across Scotland.
“While many of us are looking forward to spending the festive season with family and friends, it is heartbreaking to think that the equivalent of one older person in every street in Scotland feels lonely all or most of the time.
“The festive period is an opportunity for communities and generations to come together. That’s why we’re encouraging younger shoppers and their families to add some sparkle to an older person’s day this winter and share their favourite poem or joke on Aldi’s Festive Friends postcard.
“Money is tight for many, but reaching out doesn’t have to cost anything and knowing someone is thinking of them could be the best gift an older person feeling lonely receives this winter.”
Richard Holloway, Regional Director at Aldi Scotland, added:“This is a fantastic partnership which should make a really positive difference to people living in communities right across Scotland. There is a wonderful opportunity here to light up someone’s day through the words of children and young people.
“Age Scotland does excellent work, and we hope the support of our shoppers will continue to help those most in need, especially those who are feeling particularly isolated this winter season.”
Festive Friends postcards will be available in all Scottish Aldi stores today – Tuesday 7th November. For full T&Cs, visit: age.scot/aldi.
Award-winning Edinburgh-based charity project, Vintage Vibes is marking eight years of tackling the loneliness crisis in the city by having a party for lonely and isolated older people (their VIPs) and delivering cupcakes to those who are housebound and unable to attend Vintage Vibes’ birthday celebrations at the Royal Zoological Society of Scotland’s (RZSS) Edinburgh Zoo.
Teaming up with Cuckoo’s Bakery and EZ Bike Tours, they delivered a birthday treat and a chat to older people who were unable to attend due to health or mobility issues to ensure nobody was left out of the celebrations.
Vintage Vibes brings people together through friendship matches, groups, and events to tackle social isolation and loneliness in the over the 60s across Edinburgh.
Since its creation in 2015, the charity partnership has now helped over 1000 older people in the city to establish one-to-one friendships based on mutually shared interests from baking, gaming and, like Aly and Betty, beach walks and milkshakes.
Events, and groups are also available from sewing to cinema, and singing to bring people together for fun and friendship.
Gemma Wright, Communications and Fundraising Lead at Vintage Vibes, said:“We are so grateful to Cuckoo’s Bakery, EZ Bike Tours and Edinburgh Zoo for helping to make our 8th birthday celebrations so amazing.
“We delivered cupcakes to the homes of our wonderful VIPs that were sadly, unable to join us for our birthday party. We exist to bring fun and friendship to older people who are feeling lonely and isolated through our network of amazing friendship volunteers and the support of local businesses and funding partnerships.
“We would like to thank all involved for your ongoing support and helping us to ensure everyone was included.”
Having successfully delivered over 20,000 hours of volunteering, Vintage Vibes’ 2023 annual survey showed that 95% of their VIPs felt that being involved in the project left them feeling happier and gave them a better quality of life.
Vintage Vibes is now seeking amazing new Edinburgh-based volunteers to expand the project and offer support to even more older people across the city.
Thomas Partridge, Director of Cuckoo’s Bakery said: “We first helped Vintage Vibes back in 2017 when we supported their heart-warming Christmas Card Campaign. We are delighted to be able to make a difference again and provide celebration cupcakes to those older people who were unable to attend the party.
“The team at our new bakery on Grindlay Street waved them off on their mission to tackle isolation in the city and we hope everyone enjoyed the fun!”
Euan at EZ Bike Tours said:“We’re delighted to support Vintage Vibes in making their birthday celebrations extra special and to play our part in helping to tackle loneliness in older people across Edinburgh.”
Sight Scotland, Scotland’s largest sight loss organisation, is appealing for more volunteer befrienders to help battle loneliness and isolation. The charity says that a regular visit to a vulnerable person can be life changing.
A volunteer befriender is someone who provides trained support and companionship to a lonely, or emotionally distressed, person. Befriending is proven to battle seclusion and self-isolation while increasing self-esteem and confidence.
Tamas Danyi-Nagy, a 31-year-old Hungarian who moved to Scotland eight years ago, is a Sight Scotland befriender. Tam visits Freda Steel, 67, from Musselburgh, every week and says the friendship they have built up has been life changing for both of them.
He explains: “Loneliness affects us all, whether that is directly or through someone close to us. Befriending offers supportive, reliable relationships, through volunteers to people who would otherwise be socially isolated. Befriending often provides people with a new direction in life and can unlock a range of activities that a person would struggle to do on their own.
“I visit Freda every Tuesday and help her with whatever she needs to do. Whether that’s a coffee and a chat, going shopping, or going for a walk. When I was a teenager, I had a friend who was blind, we were quite close, and I used to help him a lot. I found this very inspiring and felt I had a real instinct for helping, so I decided I wanted to help others in a similar way if I could.
“I started at the beginning of January 2023 and have found it just so rewarding. Freda and I have built up a strong friendship and we both get a lot out of the experience; I find it very humbling. I know I am really helping her, but in many ways, she is helping me just as much.
“When I first started it was like meeting anyone new, it was a little awkward as we were both trying to get to know each other. But we soon started to click, and Freda could see I was there to try and help her, and gradually she started to open up and tell me about what help she needed, and what struggles she was having. We had to build up trust with each other and it has now developed into a real friendship, where we both look forward to spending time in each other’s company.
“I try to explain everything to her when we are together, whether that is in the house, at a café, or out for a walk. She is a real inspiration, and so knowledgeable on many subjects. Freda is about the same age as my Mum, so I feel a real connection. She has made me appreciate everything I have and has made me listen to the beauty we hear every day around us.
“It is amazing to see how Freda’s life has changed through the befriending programme, she has become so much more confident and outgoing. During Covid, Freda was stuck in her house with no one to talk to, or help her, and this really affected her mental health. The difference I have seen in Freda since I started has been incredible, she has become so much chattier with me, and with others when we are out, I could see her confidence returning and growing week by week.
“She used to get all her food delivered, but now she looks forward to going out to local her local butcher for example, or local grocer. They all know her and treat her like a long-lost friend, it is so nice to see, and you can tell she is really enjoying it. We meet up every Tuesday and every week she is making more plans and has more appointments. I am just so happy I could help her.”
Tam adds: “If anyone is considering becoming a volunteer befriender my advice would be just go for it, it really is one of the most rewarding things I have ever done. You are making such a difference to a person’s life; it is incredible to have the ability to do this for someone.”
James Whyte, Volunteer Development Manager for Sight Scotland comments: “Befriending is often transformational to a person with sight loss and can open a whole new world to someone who lives alone.
“We are currently looking for more volunteers like Tam, who are willing to give up their time to help others. Just doing the simplest things like having a coffee and a chat can make such a difference to someone who is isolated and lonely. A regular visit can be quite literally life changing.”
If you are interested in becoming a Sight Scotland Befriender or finding out about the many other ways you can volunteer with the charity, please visit:
Loneliness Awareness Week (12 – 18 June) is an initiative by the Marmalade Trust, which aims to raise awareness of loneliness across the UK and beyond.
According to research, 85% of UK adults have experienced loneliness within the last 12 months.[1]
To mark this important week, the experts at leading online training provider High Speed Training have shared some tips on how to identify the problem and help someone experiencing loneliness.
Loneliness refers to the state of being alone or the perception of being alone and isolated. This can have a significant impact on a person’s mental health.
Ellie Collier, Health and Social Care Learning and Development Manager, at High Speed Training said:“Loneliness has many different causes that vary from person to person. For some people, it may be a life event that has made them feel lonely, whilst others may feel lonely at certain times of the year. It is important to note that feelings of loneliness can change over time and depending on the circumstances.”
Some common causes of loneliness include:
Ill Health
Changing job, school or working from home
Living alone
Family or relationship issues
Issues around self-esteem
Mental health issues
Age – older people can be at particular risk of loneliness
Bereavement
Discrimination
Loneliness can lead to a myriad of health problems, especially if it is undetected. Problems can include depression, a loss of appetite, insomnia or the development of unhealthy habits.
What are the Symptoms of Loneliness?
Some feelings you might have when lonely include feeling like nobody needs or wants you and feeling like you don’t have any meaningful relationships. Other symptoms of loneliness include:
Feeling tired or lacking energy
Feeling tired or lacking energy.
Increased stress levels.
Feelings of anxiety or restlessness.
Spending a lot of time on social media.
Gaining weight or experiencing a decrease in appetite.
Feeling run down or experiencing frequent illness.
An inability to focus.
Insomnia or interrupted sleep.
Feelings of self-doubt, hopelessness or worthlessness.
Ellie continued: “Everyone feels lonely at some point in their life. While this doesn’t make the feelings any better, it is reassuring to know that others feel the same and are experiencing similar things. There are lots of things that you can do to help someone who is experiencing loneliness.
“Reach out. Simply being there for them, and letting them know you are there and that you care, can be very helpful. Don’t be afraid to ask them how they’re feeling – having someone willing to listen can be a great comfort.
“You could try offering to attend a new club or try volunteering with them. These are great ways to meet new people while pursuing a hobby or helping a cause you believe in. Often charities and local organisations are in need of more volunteers, and it can lead to feelings of gratitude and provide a sense of real purpose knowing you’re helping others.”
“It’s important to be patient: when someone is lonely, particularly if their loneliness is associated with poor mental or physical health, they may be irritable or feel misunderstood. Patience and gentle reassurance can go a long way in helping them and showing you care.”
For more information on how to help someone with loneliness, please visit the High Speed Training Hub.
Young adults (aged 18-24) are struggling with their mental health with 95 per cent feeling anxious in the last 12 months, and a fifth (21 per cent) experiencing these feelings all the time
● Generation dislocation – 70 per cent of young adults feel lonely even when around peers, friends, classmates, work colleagues
● 65% of young adults say musicians who have been open about their own emotional struggles are helping to destigmatise mental health – Billie Eilish, Lewis Capaldi and Selena Gomez are the most inspirational
A NEW survey shows a staggering 95 per cent of young people are struggling with their mental health.
The UK faces a mental health catastrophe as only 10 per cent of young adults love themselves completely, reveals blistering new research from Direct Line Insurance and mental health charity Mind.
Young adults are struggling with their mental health with 95 per cent feeling anxious in the last 12 months and over a fifth (21 per cent) experiencing these feelings all the time.
Almost half of young adults (46 per cent) have felt low often or all the time over this time period. Despite support services being readily available, more than one in twenty young people said that they feel uncomfortable discussing their mental health with anyone, 10 per cent of 18-year-olds not willing to speak about the topic at all.
Young people are experiencing a sense of dislocation, with almost three quarters (70 per cent) of young adults feeling lonely even when around peers, friends, classmates, work colleagues. They also have less energy than they did previously, 83 per cent saying this is true in the last 12 months.
When they do need a mental lift, 59 per cent of young adults turn to music to improve their mood and for a quarter (25 per cent) of this generation it makes them feel less lonely. Almost two thirds (65 per cent) of young adults say musicians are a force for good in opening discussions about mental health, with Billie Eilish, Ed Sheeran and Lewis Capaldi seen as inspirations. Music can be a vital outlet, as half (50 per cent) of young people experiencing poor mental health find it difficult discussing this with others.
The survey was carried out by Opinium across 2,000 18-24 year olds.
To highlight the link between music and a positive uplift in mood, Direct Line and Mind have worked with mental health advocate and London-based rapper Marc Jones, who has over five million music streams, to produce a new track, Day by Day, which encourages young people to be open about their mental health. It is free to download across all major streaming platforms for the month of April.
The track, developed by Marc Jones, 30, is an inspirational track to encourage young people to love themselves and to highlight there are support networks when they are struggling. The track is produced by London-based producer, RP9, whose notable collaborations include Ed Sheeran and Big Narstie.
Sam Taylor, Marketing Director, at Direct Line said:“The mental health of young adults is incredibly important and many are struggling to navigate these complex times.
“Understanding the issues faced by a generation of young adults we partnered with Marc Jones an inspirational musician to develop a track encouraging young people to open up about their mental health, whether that’s in the car when the song plays on the radio or at home, with friends streaming the track.”
Stephen Buckley, Head of Information at Mind said: “We are deeply concerned by the findings of this research – the fact that only 10% of young adults love themselves highlights the urgent need for support and resources to help this young generation navigate the complex challenges they face.
“We are excited to be part of the efforts of Direct Line and Marc Jones in producing the track ‘Day by Day’ to encourage young people to open up about their mental health and seek the support when needed.”
Niamh O’Connor, 23, from Worcester, said:“From a young age music has always been a part of my life so when I was diagnosed with anorexia over six years ago and was hospitalised for the first time, I found a lot of comfort in music.
“Whenever I felt upset or anxious, I would sit down at the piano in the hospital and play. Music became the only thing that helped take my mind off everything that was going on in my life.
“I was never one to talk openly about my feelings, but my therapist helped me to open up by asking me to play a piece of music that reflected my inner thoughts.
“Now I am able to use my experiences to create conversations with friends and we discuss how song melodies and lyrics resonate with us. This gives us the opportunity to talk openly about our mental health and support one another through music.”
Marc Jones added: “The purpose of my music has always been to lift spirits and encourage young people. This new track I released with Mind and Direct Line does just this.
“I personally have always turned to music when I am feeling low, it really helps and so does having charities like Mind, for expert support.”
The track Day By Day is available to stream on all major streaming platforms. Please find it on Spotify here.
Table One: Top ten inspirational artists for young people
Rank
Music Artist
1
Billie Eilish
2
Lewis Capaldi
3
Selena Gomez
4
Eminem
5
Ed Sheeran
6
Taylor Swift
7
Adele
8
Juice World
9
Dave
10
Demi Lovato
About Direct Line
Starting in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover directly to customers by phone or online.
Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Direct Line and U K Insurance limited are both part of Direct Line Insurance Group plc.
Mind, the mental health charity, provide advice and support to empower anyone experiencing a mental health problem. They campaign to improve services, raise awareness and promote understanding. They won’t give up until everyone experiencing a mental health problem gets both support and respect. mind.org.uk
Mind has a confidential information and support line, Mind Infoline, available on 0300 123 3393 (lines open 9am – 6pm, Monday – Friday)
Mind’s online mental health community Side by Side is a safe space where anyone aged 18 and over with experience of a mental health problem can share their story, connect with others, access Mind’s wider information and resources, and give support in return. Find out more at www.sidebyside.mind.org.uk
Funding will help tackle social impact of rising cost of living
Projects supporting people most at risk of social isolation and loneliness will receive a share of almost £1 million support funding announced today.
The money will help to provide warm spaces, hot meals, group activities and fuel payments to people most at risk of isolation including older people, young parents, carers and disabled people.
Organisations to receive grants/funds include Age Scotland, who will continue to deliver their ‘Keeping The Doors Open’ grants programme, and Chest, Heart and Stroke Scotland who are recruiting Urdu and Punjabi-speaking volunteers to make Kindness Calls.
Equalities and Older People’s Minister Christina McKelvie said: “Social isolation and loneliness can affect anyone, especially at this time of year when people can struggle to get outside and socialise. The pandemic and the cost of living crisis have increased isolation for some people, including young people, carers and disabled people.
“The funding will be a lifeline for a range of organisations who are helping to keep people connected during this challenging time.
“This fund is just one of the many crucial steps that we are taking to tackle social isolation and loneliness as part of our plan, A Connected Scotland.”
Chest, Heart & Stroke Scotland’s Chief Executive Jane-Claire Judson said: “We know that living with a disability or long-term condition can be hugely isolating and that for those who are unable to read or communicate fluently in English, this isolation can be even more significant.
“This funding from the Scottish Government will greatly enhance the ability of our support services to reach non-English speaking and minority ethnic populations in Scotland to reduce isolation and loneliness.
“Ultimately, it will allow us to engage with and support more people across Scotland who are living with chest, heart and stroke conditions, better enabling them to live their lives to the full.”
Chief Executive of Age Scotland Mark O’Donnell said: “Older people’s groups have an incredibly important role in communities across Scotland, supporting health and wellbeing, physical activity, tackling loneliness and food insecurity.
“Our research has identified that around 200,000 over-65s rely on groups like this but the impact of Covid-19 and spiralling inflation has meant that these lifelines have been facing incredible pressures to keeping their doors open. We’re incredibly grateful that the Scottish Government took notice of our research and our ask of greater financial support for older people’s groups.
“The funding will help many such groups and clubs meet the rising cost of energy bills, food, transport and venues to meet, ensuring that their members can stay connected and are able to be as well as they can be.”
18 projects and organisations will receive a share of £971,019. They are:
Lisa Maynard from Care Inspectorate’s improvement team shares a great new initiative that is being rolled out in Fife to combat loneliness among people living in care homes:
During the pandemic Carol Hands, Care Home Liaison Nurse, reflected on how isolated people were feeling so she began a pen pal service called Letters of Friendship, Loneliness is not an option.
The poster has been distributed to care homes across the region and the team of care home liaison nurses to promote it when they are out on their visits or during their support calls.
There has already been a good interest in the scheme with around 50 residents starting to write letters. This communication tool can not only stimulate new conversations with new people but tackle loneliness and improve mental health.
If you would like to find out more about this initiative or share any initiatives of your own with us please contact Lisa Maynard, Interim Senior Improvement Adviser: Lisa.Maynard@careinspectorate.gov.scot
Loneliness affects more than 25 million people in England, disproportionally affecting older people
Psychologist Dr Cecilia Radecka shares what it means to be socially isolated, how it affects our brains and the steps you can take to overcome its effects
For Loneliness Awareness Week (13th-17th June), a psychologist has shared her top advice on how to overcome the effects of social isolation.
Below, Dr Cecilia Radecka, psychologist at Livi, explains the difference between loneliness and social isolation and looks at how social isolation affects our brains.
How to overcome the effects of social isolation
Make social connections a priority
“Although it may seem impossible, making small steps to connect with others is important. There are many forms of friendships – but the key here is quality, not quantity,” explains Dr Radecka. “Arrange to chat to someone you haven’t spoken to in a while or set up a weekly phone call.”
Engage in the community
Being part of a community gives us a strong sense of belonging. Join a class based on your interests. “Doing activities that we enjoy is good for our mental wellbeing and a way to meet new people,” says Dr Radecka. Try taking part in a book club, dog-walking group or choir or volunteering at a community garden. One study found that group singing significantly boosts psychological wellbeing.
Get moving
“If you’re struggling with social anxiety, keeping physically active can improve your mood and decrease symptoms of depression and anxiety,” says Dr Radecka. “It boosts the feel-good chemicals in the brain and decreases stress hormones, including adrenaline and cortisol.”
Ask for help
Dr Radecka said: “If you feel that social isolation and loneliness are affecting your health, don’t be afraid to reach out to family, friends or a health professional. A Livi doctor or therapist can evaluate your symptoms and talk you through treatment options available.”
The difference between social isolation and loneliness
“The main difference between social isolation and loneliness is in how people experience them,” says Dr Cecilia Radecka, a Livi psychologist.
“Social isolation is a state where you have few people to interact with regularly. Loneliness is a feeling, where you can be surrounded by people yet still feel lonely.
“Studies show that it isn’t the quantity but the quality of social interactions that matters. For example, while social media can help us stay connected, it can lead to lower quality interactions. One study found that spending too much time on social media can increase feelings of loneliness.”
It’s not just the elderly who feel lonely
Social isolation disproportionally affects older people, and in some countries, up to 1 in 3 older people are lonely.
“Older adults are at increased risk of loneliness and social isolation due to living alone, the loss of friends or family and poor health,” says Dr Radecka.
However, social isolation can affect us all at some point. For some, being socially isolated comes and goes – perhaps as a consequence of life events, like a death of a loved one, a relationship break-up or moving somewhere new. For others, it’s more long term.
How social isolation affects our mental health
Social isolation is associated with an increased risk of mental health problems like anxiety and depression – and mental health issues can also increase your chances of feeling lonely. There’s even evidence that social isolation can shorten life span. A study found that people who are socially isolated are more likely to die prematurely, regardless of underlying health issues.
However, while social isolation and loneliness can impair our cognitive function, there’s also evidence that re-socialising and making new connections can reverse the negative effects of isolation. In a recent study conducted during the pandemic, residents who suffered cognitive decline during lockdown quickly recovered when restrictions eased.
To improve access to mental health treatment, Livi, the UK’s largest digital healthcare company, has this week launched an Online Therapy service, offering Cognitive Behavioural Therapy with qualified and accredited mental health practitioners. Appointments can be booked online, and people can see a therapist by video in their own home, at a time that suits them.
George Jones, Director of Mental Health at Livi, said: “England saw a record 4.3 million referrals to mental health services last year, and every month our GPs help thousands of patients with mental health concerns.
“Livi’s new Online Therapy service will improve access to mental health treatment for patients and ease the pressure on NHS services.
“Everyone should have access to the help they need, when they need it, and outstanding digital healthcare can play a vital part in meeting increased demand by improving access and reducing waiting times.”
Livi partners with the NHS to provide video appointments with GPs and other health professionals, covering eight million patients under NHS contract.
See below for details of the Enliven Edinburgh Campaign – the funding application form is attached below.
The deadline for submissions has been extended to 5.00 pm on 22 April.
Enliven Edinburgh Campaign
This year’s Mental Health Awareness Week, which runs from 9 – 15 May will focus on loneliness and the Enliven Edinburgh campaign will use this week as a catalyst to highlight and spotlight the ways in which people can connect or reconnect.
Funding of up to £5,000 is available for partnerships and organisations to either build on existing initiatives or create new initiatives and opportunities for people to connect and interact.
These don’t all have to happen doing this week, but there will be awareness raising of the initiatives during Mental Health Awareness Week.
