Thousands of older people will be alone this Christmas – but a card can make all the difference

Call out for Edinburgh locals to join schools and businesses in sending a card to a chronically isolated, local older person this Christmas through Vintage Vibes

Edinburgh-based charity project, Vintage Vibes today announced the launch of their Christmas Card Campaign to ensure lonely and isolated older people in the city receive a Christmas card this year.

Since 2017, Vintage Vibes has asked thousands of local people to write Christmas cards to isolated older people in the city by sending them a profile of someone who will be lonely this festive season – and this year more than ever they need the public to get involved!

Edinburgh locals are invited to show their support by visiting Vintage Vibes’ website, where they can donate and receive a profile of a local, lonely older person – from Betty who loves cats and crafting, to Edward who puts tomatoes on his cereal!

They can then write a personalised Christmas card to them and send it on to Vintage Vibes in time to distribute for Christmas. All the family can get involved, with Vintage Vibes VIPs loving to receive children’s drawings and crafts as part of the card!

One female VIP who spent Christmas day alone last year told Vintage Vibes: “Sitting here on my own, receiving your cards and letters gives me something to look forward to. It does make such a difference, thank you.”

With new findings from the University of Glasgow and data from a UK Biobank study, showing the devastating impact social isolation can have on older people – the need for inclusion and meaningful connections has never been greater.

Findings showed, those aged over the age of fifty-seven, who experienced more than one form of social isolation, such as often feeling lonely, not seeing friends or family, or living alone for a prolonged period had a 77% higher risk of dying earlier.

As one of The Edinburgh Playhouse’s Charities of the Year, Vintage Vibes teamed up with staff at the theatre to launch this year’s campaign which is designed to make older people, who might be alone over the festive season, feel valued and remembered.

Georgia Artus, Development Manager at Vintage Vibes said: “During the pandemic, we all got a taste isolation many older people suffer daily.

“Sadly, for a great many, that isolation will continue without the support of Vintage Vibes and our wonderful network of volunteers. 

“Edinburgh is one of the loneliest cities in the UK for older people and we know something as simple as receiving a Christmas card can make all the difference to someone who will be alone over the festive period. I would encourage anyone to get involved, it is easy to do and makes such a difference.”

Claire McCarragher, Deputy Customer Experience Manager: “We at The Edinburgh Playhouse are delighted to be taking part in this year’s Vintage Vibes, Christmas Card Campaign.

“The staff are looking forward to connecting with the VIPs and making their festive period a little bit brighter.”

To take part in Vintage Vibes’ Christmas Card Campaign and make this Christmas special for a local lonely older person visit vintagevibes.org.uk.