Lidl has officially been named the cheapest supermarket in the UK, beating all major retailers, and undercutting Aldi, in latest price comparison survey
The analysis, conducted by The Grocer, found a basket of everyday items at Lidl cost just £50.27, making it cheaper than competitors even with their discount schemes applied
Lidl’s everyday grocery items clocked in more than 10% cheaper than Tesco, and a whopping £19.91 cheaper than the most expensive retailer, Waitrose
Lidl has once again been named cheapest supermarket in The Grocer’s ‘Super Grocer 33’, beating all major supermarkets, including Aldi.
The price index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be £19.91 cheaper than Waitrose, the most expensive retailer. This win comes as Lidl’s fourth accolade, out of five surveys since the Grocer 33’s inception.
The survey also found Lidl came out cheapest even after other supermarkets’ discount schemes were applied. Overall, the discounter was found to be ten per cent (£6.17) cheaper than Tesco – and still £5.13 after Clubcard discounts were applied. Similarly, the same products at Sainsburys cost £6.80 more, with no benefit from the supermarket’s Nectar Prices.
The accolade also comes despite traditional supermarkets recently announcing an array of price drops, demonstrating that the discounter still offers better value.
The Grocer compares prices of items on shopping lists across the nation as part of the monthly analysis – from fresh produce, such as milk and grapes, to deodorant, and branded items including Hovis Bread and Kellogg’s Corn Flakes.
Lidl offered the cheapest price on 26 products – and exclusively the lowest price for five products across a range of categories, including:
Baby corn at £2.79 (76p cheaper than the most expensive and 4p cheaper than the next cheapest)
Kellogg’s Corn Flakes at £2.05 (25p cheaper than the most expensive and 20p cheaper than the next cheapest)
Domestos bleach at £1.39 (21p cheaper than the most expensive and 10p cheaper than the next cheapest retailer)
Prawns at £1.99 (£1.76 cheaper than the most expensive and 20p cheaper than the next cheapest)
Custard creams at 54p (26p cheaper than the most expensive and 1p cheaper than the next cheapest)
It’s not just the Super Grocer 33 basket proving this – for the past fourteen weeks Lidl has also been cheapest in a weekly price comparison conducted by the Manchester Evening News on essential groceries.
Ryan McDonnell, Chief Executive Officer at Lidl GB, said:“Every week, independent analysis shows we are consistently the UK’s cheapest supermarket. As a result, we are seeing more customers coming through our doors and switching their weekly shop to Lidl from the traditional supermarkets.
“We know people switch to us make savings, but then stay with us when they realise that they’re not having to compromise on quality.”
A hattrick of national chains are set to open at DunBear Park, Dunbar.
The green light for a Lidl and B&M retail stores, and a Starbucks coffee shop, follows the approval of planning applications, subject to conditions, at the planning committee of East Lothian Council yesterday (1st November 2022).
The Starbucks coffee shop will boast an outdoor seating area and drive thru facilities.
These developments overall are set to deliver a multi-million pound investment in the townand create around 100 new jobs for Dunbar.
The proposed 54.3-acre low carbon community of DunBear Park, being undertaken by Hallhill Developments Ltd, has at its centrepiece The DunBear sculpture. This five-metre-high steel sculpture of a brown bear pays tribute to John Muir, the Dunbar-born naturalist who played a key role in the establishment of National Parks in the USA.
The exciting mixed-use development, neighbouring the A1, aims to include office, industrial, retail and community uses, adopting the latest low carbon technology.
One of the key outcomes of the community consultation event held for the development was a clear desire by the community for a far greater retail offering in Dunbar, serving to address increased demand and providing greater competition.
By preventing expenditure leakage from the town and the surrounding area to other parts of East Lothian and Edinburgh it will also keep money in the community.
The green light for the proposals follows approval of roads, footpaths and essential infrastructure planning applications last year.
The hattrick of planning approvals achieved will serve to unlock the site, financially pump priming infrastructure to deliver further employment uses.
This new infrastructure has to be installed at significant costs and this early phase of development on the DunBear site makes it more likely that future employment-generating development will occur.
“These will serve to address the increased demand and provide greater competition, key themes that came from the community consultation exercise we undertook.
“Developments such as this complement Dunbar town centre, and through preventing retail leakage to elsewhere in East Lothian and Edinburgh will keep more money in the town.
“The multi-million pound investment will deliver around 100 much-needed new jobs for the local community, which is a clear vote of confidence in this location, and will also serve to deliver the necessary infrastructure to allow us to bring forward further investment into Dunbar.”
Two major retailers have been announced for DunBear Pak, Dunbar today (14th October).
Detailed planning applications have been submitted to East Lothian Council for Lidl (1996 sq. m.) and B&M (2218 sq. m.) stores, as well as essential road infrastructure. These are set to create up to 80 jobs for Dunbar should planning consent be given. With site infrastructure this is set to deliver £30 million of investment in the development (images attached).
The joint application by Hallhill Developments Limited, Lidl and B&M follows planning applications for roads, footpaths and essential infrastructure submitted last year, together with renewable energy proposals for the site.
The 54.3-acre development is designed around The DunBear, the five-metre high steel sculpture of a brown bear which pays tribute to Dunbar-born naturalist, John Muir, credited with playing a key role in the establishment of National Parks in the USA. DunBear Park is part of the Hallhill development.
The exciting mixed-use development, which aims to include office, industrial, retail, leisure, extra care facilities, community and residential uses, will adopt the latest low carbon technology.
One of the key outcomes of the community consultation event for the DunBear Park development was a clear desire by the community for a far greater retail offering in Dunbar, serving to address increased demand and providing greater competition.
There are discount retailers in all the major towns in East Lothian, except Dunbar and unsustainable travel is therefore occurring, with residents of the town going to other towns.
By preventing expenditure leakage outwith the town to other parts of East Lothian and Edinburgh, it will also keep money in the community. Hallhill Developments have committed to work with local community groups, including the Dunbar Traders Association, to deliver onsite signage, pushing people to visit the town centre.
Development onsite also serves to financially pump prime infrastructure to deliver further employment uses on the site. New infrastructure has to be installed at significant costs and this early phase of development on the DunBear site makes it more likely that future employment-generating development will occur.
The proposed road layout for the development provides a through route east to west across the site. Safe and direct pedestrian and cycle routes are included within the scheme and will continue to be refined.
DunBear Park aims to be a highly sustainable development, adopting the latest low carbon technology to generate renewable heat and power on site. This approach will ensure minimal impact on the environment and assist in tackling climate change, as well as supporting the green recovery from Covid-19.
Heating is planned to be delivered onsite via a highly innovative district heating network, including the use of modern, low carbon electric heat pumps. The pumps will be powered by their own green electricity supply fed from a series of photovoltaic and battery arrays, which will also deliver green energy to the whole site.
Ken Ross from Hallhill Developments Limited commented: “At a time when retailers are scaling back due to the pandemic, it is great to be able to announce that these operators will be coming to DunBear Park. This will address the increased demand and provide greater competition, key themes that came from the community consultation exercise we undertook.
“This £30 million investment will deliver up to 80 much-needed new jobs for the local community, which is a clear vote of confidence in this location and will also serve to deliver the necessary infrastructure to allow us to bring forward further investment into Dunbar.”
Philip Mellor from the Dunbar Traders’ Association commented: “Developments such as this complement Dunbar town centre, and through preventing retail leakage to elsewhere in East Lothian and Edinburgh will keep more money in the town.
“In order to maximise the potential of these exciting developments we will be working with the developer to establish ways to promote and use appropriate signage. This will attract people who are visiting these outlets and/or the fantastic DunBear sculpture to the town centre.
Shoppers could be paying almost four times more than they need to for the same branded grocery products at certain times, Which?’s biggest ever supermarket pricing investigation has found.
The consumer champion analysed more than a million prices for 493 branded grocery items at six major supermarkets – Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose – throughout 2020.
The investigation revealed not just the pricing secrets that mean shoppers could be paying over the odds for the same products depending on the days they shop, but also the types of grocery products that fluctuate the most when it comes to price, as well as the supermarket that almost always beats its rivals when it comes to the cost of branded groceries
Lavazza Qualita Rossa Ground Coffee (250g) at Ocado had the most dramatic price difference, as the investigation found shoppers could pay almost four times more for the same product on different days.
It was at its cheapest price of £1.30 for 63 days in 2020, however for more than a third of the year (130 days), it cost an eye-watering £5 – a 284 per cent difference for the same product. Ocado said this price fluctuation was an error that has now been corrected.
The price for Müller yogurts illustrates the so-called “high-low” tactic used by many supermarkets – when prices are dramatically hiked and then slashed at regular intervals.
For example, Müller Light Greek Luscious Lemon yogurts fluctuated substantially at Sainsbury’s during 2020, flipping between £1 and £2.75 – a 175 per cent price difference – at roughly three-week intervals. The same product was also available for £1 or less in at least one of the major supermarkets for about 85 per cent of the year.
Other products that saw significant price variations included Carte D’Or Vanilla Ice Cream and Loyd Grossman Tomato and Basil Sauce at Asda – with prices fluctuating by 133 per cent and 125 per cent respectively.
At Morrisons, shoppers could pick up a bottle of Shloer’s Red Grape Juice Drink for just £1 on a good day, however it cost more than double (£2.25) on other days – representing a 125 per cent increase.
Which? also found there were price variations of 122 per cent for Jordans Country Crisp Four Nut Cereal at Tesco. Shoppers could sometimes pay just £1.35, yet on other days the same pack was more than double the price at £3.
The investigation also analysed pricing at a category level, looking at 19 areas from chocolates to cheese, and found the price for branded cakes and biscuits fluctuated by 48 per cent on average – more than any other category.
In this category, Which? analysed the price of 14 products and found a 10-pack of Cadbury Chocolate Mini Rolls at Asda had the biggest price difference. It cost just £1.20 at its cheapest but was more than double the price at £2.60 on certain days.
Shoppers should also keep a close eye on the price of juices and smoothies, as prices in this category varied by 41 per cent on average. This was followed by cooking sauces (38%), crisps (36%) and cereal (35%).
Across all 19 categories analysed, Asda had the lowest average prices for branded groceries, making it the best option for shoppers who prefer branded items but do not want to pay over the odds.
Waitrose was the most expensive supermarket for branded items in eight categories including energy drinks, ice cream and tea, and Ocado for seven categories including juice drinks, coffee and cheddar.
Almost all the products in the investigation varied in price and could be found discounted at one or more supermarkets at any time. However, a Which? survey found one in five shoppers are confused by grocery promotions and the majority (73%) would prefer consistently low prices.
While Aldi and Lidl were not featured in the investigation as they stock fewer branded goods, they have won legions of customers by focusing on consistently low prices rather than deals and discounts. In Which?’s monthly price analysis, the cheapest supermarket is invariably either Aldi or Lidl.
Ele Clark, Which? Retail Editor, said: “Our research reveals just how wildly food and drink prices can fluctuate from day to day, meaning people are at risk of massively overpaying for branded groceries depending on when and where they shop.
“We would recommend keeping an eye on the prices of your favourite products and stocking up when they’re discounted to avoid paying over the odds.”
Please see a link below for the average price fluctuation for all 19 categories:
Don’t pay full price – If you regularly buy non-perishable branded groceries such as crisps, cereal and tins of soup, make sure you stock up when they’re discounted and avoid paying full price for them.
Shop around – Although they don’t offer online grocery shopping, Aldi, Lidl, Home Bargains, Wilko and others often offer good deals on branded products too. It’s also worth trying own-label alternatives, which can offer great quality at even better prices.
Watch out for pricing tricks – Discounts are great but don’t be manipulated by other pricing tricks. The strawberries may be on offer but what about the price of the upmarket pouring cream temptingly positioned next to it?
Scrutinise price-matching claims – Sainsbury’s and Tesco both shout about their Aldi price-matching schemes, but they actually only cover a limited range of products, so the total cost of your shopping may still be higher than it would be at Aldi.
Take advantage of supermarket loyalty scheme discounts – Lidl Plus and Tesco Clubcard are just two examples of supermarket loyalty schemes offering exclusive discounts to members.
Which? awards various endorsements to supermarkets:
Lidl was awarded Cheapest Supermarket of 2020 – link here.
Waitrose won the Which? Award for Supermarket of the Year in 2020 – link here.
Aldi was named the UK’s favourite in-store supermarket for 2021 in Which?’s annual satisfaction survey – link here.
Sainsbury’s was the highest-scoring online supermarket of 2021 in Which?’s annual satisfaction survey and was also named a Which? Recommended Provider for its online services – link here.
Aldi was awarded the Cheapest Supermarket for April – link here.
An Asda spokesperson said: “We have a long heritage in providing customers with the brands they love at the best possible prices and we’re really pleased the Which? survey found that Asda is the cheapest supermarket for branded products.
“Investing in price to provide even greater value for customers when they shop remains our key strategic priority. In tandem with everyday low prices, we are also focussed on a number of other price investments to deliver great value, including our regular rollbacks and price lock events, where prices are reduced across thousands of food and non-food categories.”
A Sainsbury’s spokesperson said: “We’re committed to offering our customers the best possible quality and value and prices fluctuate up and down for a variety of reasons.
“Our Price Lock and Sainsbury’s Quality Aldi Price Match campaigns ensure customers can feel confident they are getting the best possible prices at Sainsbury’s, while not compromising on quality.”
An Ocado spokesperson said: “Ocado is committed to offering customers the best range, service and value in the market. As part of this commitment, we are proud to offer over 49,000 products – more than any other supermarket.
“Our Value Delivered range offers hundreds of everyday items at low prices. The fluctuation in price for the Lavazza product was due to a technical error and has since been resolved. The regular price is now back in place and is in line with most other major grocery retailers.”
Morrisons, Tesco and Waitrose did not provide a comment.
Lidl has narrowly beaten Aldi to be named the cheapest supermarket of 2020, according to Which? analysis.
The consumer champion tracked the price of 45 popular branded and own-label products such as Hovis bread, Knorr stock cubes and free-range eggs in eight major supermarkets for at least 100 days between January and December 2020.
In a year when saving money became more important than ever for many households, Which? calculated the average price of each item over the year and the total average cost of all 45 items in the trolley. Lidl was the cheapest, with the basket costing £42.67 on average.
Aldi, where the same basket of items cost £43.01 on average, was the second cheapest – with just 34p separating the German rivals
In recent years, Aldi and Lidl have significantly grown their market share in the UK, but this is the first time they have been included in Which?’s annual study, which now includes own-label items as well as branded ones.
Asda was the third-cheapest supermarket with the same basket of items costing £48.71 on average, however this is still over £5 more than Aldi and Lidl.
Waitrose was the most expensive supermarket in 2020. The average cost of the 45 items on Which?’s shopping list was £68.69, around 60 per cent (£26.02) more than a similar shop at Lidl.
Which? found there were stark price differences between popular own-label products at Waitrose and Lidl. For example, Waitrose’s own-label cooked and peeled cold water prawns would set customers back £4.60 on average, however the equivalent at Lidl only cost £1.99.
Waitrose’s own-label six pack of very large free-range eggs would cost customers £2.47 on average, whereas a similar product is almost half the price – £1.27 – at Lidl.
Ocado was the second most expensive supermarket of 2020 (£66.83), while Sainsbury’s was the third-priciest retailer (£56.38). Asda (£48.71), Morrisons (£53.61) and Tesco (£53.30), as well as the discounters, all came in cheaper.
The pandemic caused a huge upheaval for supermarkets in 2020, as they had to adapt quickly to supply issues caused by panic buying, staff absences in stores and further up the supply chain, and expanding online delivery services.
Neither Aldi nor Lidl offer a full delivery service and would have struggled to compete with supermarkets who ramped up their delivery service at the start of the pandemic, however Aldi offered food parcels for home delivery to help vulnerable people get essential goods.
Natalie Hitchins, Head of Home Products and Services at Which?, said: ““Many households have been under financial pressure due to the pandemic, so getting value for money on their weekly shop has become more important than ever.
“Our analysis shows that customers do not have pay over the odds for their groceries.
“Customers looking to save money this new year and cut down on the cost of their weekly shop should consider shopping around for the best prices.”
Supermarket
Average cost of trolley (45 items)
Lidl
£42.67
Aldi
£43.01
Asda
£48.71
Tesco
£53.30
Morrisons
£53.61
Sainsbury’s
£56.38
Ocado
£66.83
Waitrose
£68.69
Which? also conducts a monthly price analysis for all the major supermarkets. In 2020 Aldi was the cheapest supermarket for six out of the eight months it was included in the price analysis, whereas Lidl was the cheapest supermarket twice.
However, Lidl narrowly beat Aldi to be crowned cheapest supermarket of the year as the methodologies differed. For the monthly price analysis, Which? tracks the price of a range of products, which vary each month, and uses an average to find the cheapest supermarket for the month.
To determine the cheapest supermarket of the year, Which? tracked a selection of 45 items available for at least 100 days in 2020 and added the individual averages.
Lidl is giving primary school children across Scotland the chance to win £5,000 of vouchers to be spent on providing a better breakfast for their fellow pupils.
