Ofcom: Royals and reality dominate Britain’s most complained about show

Aura Print has found that over the past five years, Good Morning Britain has racked up nearly 92,000 Ofcom complaints, making it the most complained-about show in the UK.

Reality favourites like Love Island and outspoken presenters such as Julia Hartley-Brewer and Dan Wootton aren’t far behind, whilst royal-related shows such as Harry and Meghan’s Oprah appearance and the King’s Coronation sparked nearly 15,000 complaints in total.

Key findings:

  • Piers Morgan comments on Meghan Markle had the most complaints for a single broadcast: 57,973
  • Piers Morgan, Julia Hartley-Brewer and Dan Wootton are amongst the most complained about TV presenters in the UK
  • MAFS UK generated under 2,000 complaints, showing Love Island especially riles viewers
  • Royal coverage triggers complaints: King Charles Coronation (8,000 complaints) Oprah with Meghan & Harry (6,500)
  • Emmerdale takes the lead as the British soap with the most complains 
  • ITV is the station with the most complaints with over 210,000, followed by TalkTV with over 20,000 and GBNews with over 17,000

So, which TV shows are the most complained about of the past 5 years? 

RankProgrammeServiceNumber of complaints (2021-2025)
1Good Morning BritainITV191,890
2Love IslandITV266,252
3Julia Hartley-BrewerTalkTV18,525
4Dan Wootton TonightGB News9,207
5King Charles III: The CoronationITV18,389
6This MorningITV7,387
7Celebrities: What’s Happened to Your Face?Channel 57,082
8Oprah with Meghan and HarryITV6,456
9I’m a Celebrity…Get Me Out of Here!ITV16,203
10Jeremy VineChannel 54,982
11Big BrotherITV1 / ITV24,678
12LorraineITV4,675
13Breakfast with Kay BurleySky News3,467
14EmmerdaleITV12,405
15Vanessa51,986
16Loose WomenITV1,799
17Married at First Sight UKE41,748
18Coronation StreetITV1,348
19Lee Anderson’s Real WorldGB News1,668
20Friday Night LiveChannel 41,630
21HeadlinersGB News1,498
22Ant PayneCapital FM1,430
23Naked EducationChannel 41,413
24The Brit AwardsITV11,157
25Today with Samantha WashingtonSky News1,270

Please find the full data set of all Ofcom complaints 2021-2025, here.

Good Morning Britain has racked up nearly 92,000 Ofcom complaints, making it the most complained-about show in the UK.

2021 and 2024 stand out as the years with the highest number of complaints. The single most complained-about episode was on 8 March 2021, with 57,973 complaints, coinciding with the infamous Piers Morgan episode discussing Meghan Markle’s mental health. 

Aura Print’s research found that Good Morning Britain sees occasional explosive spikes linked to high-profile controversies, but day-to-day episodes generate around 50–300 complaints each.

Reality favourites like Love Island follow with over 66,000 complaints, proving that when drama hits the screen, Brits love to dial in. Key moments such as explosive rows, Casa Amor, movie nights, and provocative content generate the bulk of complaints for this show.

In comparison, Married at First Sight UK has generated less than 2k complaints in its run, showing that Love Island especially riles up Brits.

Second to Piers Morgan, Julia Hartley-Brewer is one of the most complained-about presenters, racking up 18,500 complaints, more than double the 9,207 complaints against GB News’ Dan Wootton

Some shows have sent viewers dialing like never before, particularly when the royals are involved. Coverage of King Charles III’s coronation in May 2023 triggered more than 8,000 complaints, while Oprah with Meghan and Harry received almost 6.5k complaints.

Even fan-favourite entertainment shows aren’t safe. I’m a Celebrity…Get Me Out of Here! and Big Brother collectively pulled in over 10,000 complaints, with moments like bug-eating trials and live evictions sending viewers into a frenzy. 

The most complained about episodes of TV in the past 5 years

ProgrammeServiceAir DateNumber of complaints (2021-2025)
Good Morning BritainITV8 + 9 March 202157,973
Love IslandITV26 August 202124763
Julia Hartley-BrewerTalkTV3 January 202415536
Dan Wootton TonightGB News26 September 20238846
Good Morning BritainITV15 August 20248419
Good Morning BritainITV15 August 20248201
Celebrities: What’s Happened to Your Face?Channel 522 April 20217082
Oprah with Meghan and HarryITV8 March 20214,398
Love IslandITV228 July 20214330
King Charles III: The CoronationITV16 May 20234165
King Charles III: The CoronationITV16 May 20234087

Leading the charge is Good Morning Britain, whose 8 March 2021 broadcast racked up a staggering 57,973 complaints, the most for any single episode in recent history.

Ofcom has since reminded broadcasters to provide timely warnings or signposting for sensitive content, especially around topics such as mental health and suicide. Their statement included:

Mr Morgan’s comments were potentially harmful and offensive to viewers, and we recognise the strong public reaction to them. But we also took full account of freedom of expression. Under our rules, broadcasters can include controversial opinions as part of legitimate debate in the public interest, and the strong challenge to Mr Morgan from other contributors provided important context for viewers.”

Love Islands 6 August 2021 episode received 24,763 complaints after contestant Faye Winters outburst at her interest Teddy Soares. The outburst sparked widespread viewer complaints around whether the show did enough to step in.

The most complained about TV episode of 2024 was Julia Hartley-Brewer’s TalkTV show on 3 January 2024 provoked 15,536 complaints,

Dan Wootton Tonight racked up 8,846 complaints when Laurence Fox made derogatory remarks about Ava Evans following her appearance on the BBC’s Politics Live, calling her “pathetic and embarrassing” and questioning her appeal to men.

Tuning into YouTube: UK’s media habits revealed

  • Gen Alpha turn to YouTube first on their TV set at home, while over 55s double their time on the service
  • Fewer than half of 16-24-year-olds watch broadcast TV weekly
  • Despite declines, traditional broadcasters’ content still makes up majority of in-home viewing

YouTube is leading the charge in the streaming takeover of TV sets, with the service now the first place younger viewers go as soon as they switch on, according to Ofcom’s annual report on the nation’s media habits.

Overall people spent an average of 4 hours 30 minutes per day watching TV and video content at home in 2024. And while broadcast TV still accounts for the majority of in-home viewing (56%), audiences are increasingly turning to YouTube. The platform is now the second most-watched service in the UK, behind the BBC and ahead of ITV.

At home, people spent 39 minutes on YouTube per day in 2024, with 16 minutes of this via the household’s TV set. Younger adults aged 16-34 are driving this trend, watching 18 minutes of YouTube a day on TV, while one in five (20%) children aged 4-15 head straight to the app as soon as they turn the set on.

But it’s not just Gen Z and Alpha driving this trend. Over 55s are now watching nearly double the amount of YouTube content on their TVs compared to the previous year (11 minutes per day in December 2024, up from just 6 minutes in January 2023).  Last year, 42% of all YouTube viewing by this age group was on a TV set (up from 33% in 2023).

YouTube content evolving

The content audiences are watching on YouTube has evolved too. Half of the platform’s top-trending videos now more closely resemble traditional TV, including long-form interviews and game shows. This shift positions YouTube as a direct competitor to ad-supported TV services, while offering broadcasters a way to reach wider and younger audiences.  

Some broadcasters are increasingly offering  their own programmes on YouTube, for example ITV and Channel 4 make full length programming available on their channels, retaining control over adverts. Ofcom has identified these sorts of partnerships, making public service content available and prominent on online platforms, as critical to sustain the future of public service media in its recent report, Transmission Critical.

Public service broadcasters (PSBs) are seeing success with their online services, especially the BBC. For the first time, people are watching more online programmes from broadcasters than they are recorded programmes.

Ed Leighton, Ofcom’s Interim Group Director for Strategy and Research, said: Scheduled TV is increasingly alien to younger viewers, with YouTube the first port of call for many when they pick up the TV remote. But we’re also seeing signs that older adults are turning to the platform as part of their daily media diet too.

“Public service broadcasters are recognising this shift – moving to meet audiences in the online spaces where they increasingly spend their time. But we need to see even more ambition in this respect to ensure that public service media that audiences value survives long into the future.”

Generational divide

Overall, people spent 4% less time watching broadcast TV in 2024 than the previous year, with average viewing dropping to 2 hours 24 minutes a day on TV sets. This trend was particularly driven by young adults (16-24), who watched just 17 minutes of live TV daily. Only 45% of this age group tuned into broadcast TV weekly, down from 48% in 2023.

Less than a quarter of 16-24s’ in-home video viewing is now to broadcaster content, versus 90% for those aged 75 and over.

Overall, people watched content from video-on-demand platforms for an average of 40 minutes per day. Netflix continues to be the most popular service, watched for an average of 22 minutes per day, and accounting for more than half of all viewing on streaming platforms.

Festive favourites top the list of most-watched moments

But broadcasters proved they can still bring the nation together for shared major TV moments, with the BBC and ITV boasting the top three most-watched shows of 2024.  

Gavin and Stacy: The Finale (18.6 million) was the most watched programme last year, followed by Wallace and Gromit: Vengeance Most Fowl (16.9 million), with the fourth episode of Mr Bates vs The Post Office (14.7 million) coming in third. The top two most-watched programmes both aired first on Christmas day.

The Spain v England Euro 2024 final was the most-watched live sports event of the year across the BBC, ITV and STV, with 19.8 million people tuning in on the day.

Netflix’s Adolescence was the most-watched TV event in the first quarter of 2025 with 12.2 million viewers until the end of March. This marked the first time a streaming title topped weekly TV ratings [2]. 

Picture2Podcasts eat up audio diets

Our Media Nations Report also has its ear to the ground on how the nation’s listening habits are evolving. More than nine in ten UK adults (93%) listen to some form of audio content each week, increasing to 98% of 16-34-year-olds. YouTube (47%) and Spotify (36%) are the most popular online audio services, while BBC Sounds is the most popular from a radio broadcaster (24%).

Music streaming and podcasts continue to be an important part of our audio diets, particularly for younger people. People aged 15-34 now spend more than half of their weekly listening time with streamed music and podcasts (58%, up from 40% in 2019), which is close to double the amount for the average listener (30%) [3].

Podcasts are also increasingly available in video as well as audio form. Platforms such as YouTube, Spotify, and Global Player now regularly host video versions of UK podcasts, helping creators engage with broader audiences.

More top trends from our Media Nations reports are available on our news centre.

Coronation Street to air historic sex abuse storyline

Coronation Street is to explore the devastating effects of historic child sexual abuse within a family.
Gemma Winter’s world is set to be torn apart when it is revealed that her twin brother Paul was sexually abused by their stepdad Kel.

Continue reading Coronation Street to air historic sex abuse storyline

BBC and ITV join forces: Get ready for BritBox

FULL STREAM AHEAD
ITV and the BBC have now signed an agreement to launch BritBox in the UK in the fourth quarter of this year. This is a bold, new step for ITV and BBC as they seek to work together to offer something ‘fresh and distinctive’ to the public.

Continue reading BBC and ITV join forces: Get ready for BritBox

Game show to replace Referendum Special?

 ‘Referendum makes for tedious television’

bbc scotland

 There has been a furious reaction to the BBC’s decision to replace ‘serious’ coverage of the Scottish referendum debate with a referendum game show. First Minister Alex Salmond says it is a slap in the face for democracy but BBC chiefs claim they are simply giving viewers what they want.

BBC chiefs had originally planned a series of factual programmes and documentaries in the run-up to the September referendum, supplemented by three set piece debates on the week of the big vote itself. A through the night Referendum Special, jointly hosted by ‘dream team’ David Dimbleby and Jackie Bird, was also scheduled.

However BBC bosses have decided instead to scrap the lot and will now air ‘The Yes No Show’, a light-hearted game show in which will give viewers an ‘alternative opportunity’ to cast their vote on Scotland’s future.

A BBC spokesman said: “I’ve only ever been to Scotland for the Edinburgh Festival but chums tell me the natives up there are getting decidedly restless – lots of anger, claim and counter-claim and the level of debate has been decidedly dire. Wasn’t it P.G.Wodehouse who said: ‘’It has never been hard to tell the difference between a Scotsman with a grievance and a ray of sunshine’?

“Well, after careful consideration we thought it might be helpful to diffuse some of the heat by screening a game show that the whole family can enjoy – and not only the Jocks, either! Plans are at an advanced stage and we are really excited about the new show – we reckon it’s a real winner and we believe the public will really take to the format of the show”.

winton

All-round entertainer Dale Winton (pictured above) has been approached to front the referendum show. “I feel sorry for the Scotch, I really do – I mean, really – ‘yes’, ‘no’, sometimes there’s just too much choice! Their heads must be buzzing, it’s no wonder they get so angry and aggressive! I’m sworn to secrecy about the details of The Yes No Show, it’s all very cloak and dagger but very exciting. I’d really love to spill the beans but I’ve been warned that if I say anything at all I’ll be trussed up by the Trossachs, so for the moment at least I’m keeping mum!”

It’s understood that famous Scots entertainers like The Krankies, John Barrrowman, Susan Boyle and Sir Sean Connery were ruled out at an early stage as they are seen as ‘too Scotch’, but as a sop to nationalists ‘Go Compare’ tenor Wynne Evans, who was born in Carmarthen near Glasgow, has been pencilled in for a guest slot.

sir bruce

Another big name to miss out is showbiz legend Sir Bruce Forsyth (pictured above). The self-styled superstar of light entertainment was said to be devastated at missing out on the referendum special. “Bitter? Me? Never. It’s their loss – I’m probably the only all-round entertainer and variety superstar who was alive at the Treaty of the Union. I remember the Glasgow Empire – if they like you they let you live! – and the Jocks loved me, they just couldn’t get enough. Up there, they show their appreciation by throwing missiles onto the stage and goodness, was I bombarded that night? The more gags I cracked, the more the bottles rained down. Wonderful, wonderful memories as I remember saying to the ambulance driver”.

Forsyth went on (and on): “They had a few good comics of their own, like Harry Lauder, Will Fyfe and Little David Steel, but none in my league and I ask you – where are they now? And did any of them come up with a memorable catchphrase like ‘Nice to see you, to see you nice’? I don’t think so. Bitter? Keep dancing, that’s what I say”.

blair laughing

The highlight of the show is expected to be a surprise guest appearance by two former Prime Ministers. An entertainment insider said: “Double acts have always been very popular – Laurel and Hardy, Abbot and Costello and Cannon and Ball, for example – and we think we’ve unearthed two more comedy greats in Tony and Gordon. We’ve dubbed them the Prime Ministers of Mirth and we think viewers will be blown away. Tony is a natural who can turn his hand to anything, but it’s Gordon who really steals the show. In one sketch Gordon has to hit Tony over the head with a large plank of wood – and we had to redo this take twelve times because everyone was laughing so much, particularly Gordon! Well, maybe not everyone – Tony was a bit miffed but he soon cheered up when we confirmed the details of his fee! He told us he’s going to speak to Ken Dodd for some tax advice and asked to be paid in used notes – what a guy!”

gordie

The sketch – ‘Mr Brown’s Boys’ – is also expected to feature Douglas Alexander, Jim Murphy and Lord Foulkes as Granddad, and the ladies aren’t forgotten – Margaret Curran and Johann Lamont have confirmed that they will be taking part.

However while some politicians see the show as just a bit of fun some Holyrood politicians are furious that referendum coverage is to be scaled back and are particularly scathing about the game show phone vote plans.

Salmond Scotlands Future

Scotland’s First Minister Alex Salmond said: “This decision is almost beyond belief and it shows the depths to which the Londoncentric BBC has plummeted – it takes ‘dumbing down’ to a whole new level. Perhaps the BBC is punishing Scotland for River City and our Hogmanay Specials, but this is a step too far. I have nothing against Dale Winton, or any other orange people – indeed I remain a huge fan of Supermarket Sweep – but the future of our nation cannot be decided by a phone-in during a game show, no matter how entertaining that game show may be. Scotland deserves better”.

A spokesperson for the Electoral Reform Society was less dismissive, however. “Lots of people just can’t be bothered voting, and as we believe that as many people as possible should take part in the democratic process we welcome this bold initiative. Eyebrows have been raised about the cost of phoning in to register your vote, but everything costs money these days and let’s be blunt: poor people don’t normally vote anyway, and if they can’t afford to phone in but still want to vote they can troop down to their local polling station if they want to. More affluent viewers will have the opportunity of voting as often as they can afford without having to leave the comfort of their own armchair.

ballot box

“As we see it, you’ll get more people voting, which is great for democracy, and the premium rate phone numbers will boost the much-loved BBC’s income. It’s a win, win situation but we would remind voters – particularly younger callers – to get the bill payer’s permission before phoning in”.

He went on: “The BBC is clearly thinking outside the box – the box, geddit? – and we hope that this new form of engagement will encourage more people to participate. We think it deserves to be a success, and if it works in Scotland in September I’m sure it will be rolled out across the rest of the UK – I believe that’s happened before. This could be a bold new dawn, both for democracy and for public service broadcasting.”

It’s understood that STV are now also rethinking their referendum coverage. While refusing to comment on programme plan details, a senior executive confirmed: “What the BBC broadcasts is up to them. Our own plans are a closely-guarded secret and will remain so until nearer the time – October or November perhaps. Yes, we have been speaking to both Johnny Beattie and Ronnie Corbett but we talk to top showbiz celebrities all the time – some mischievous media people are clearly speculating, putting two and two together and coming up with four.”

stv