Tag: itison

£5 Christmas Appeal: itison founder calls for action to help children who will have nothing this winter

SCOTTISH BUSINESS OWNER SPEAKS OUT ABOUT THE TRAGIC STATE OF POVERTY IN SCOTLAND: “CHILDREN ACROSS THE COUNTRY WILL SPEND CHRISTMAS DAY WITHOUT A HOT MEAL, GIFT OR SAFE PLACE TO CALL HOME – WE NEED YOUR HELP TO BREAK THIS CYCLE OF HOMELESSNESS”

Founder of Scottish business, itison, Oli Norman, has spoken out about the ‘devastating’ level of poverty in Scotland this festive season. To tackle this, the company has once again launched its £5 Christmas appeal in a bid to raise thousands for people who are vulnerable and homeless this winter, in partnership with Social Bite.

The annual initiative, which allows generous Scots to buy a person, family, or child who is homeless or vulnerable a hot Christmas meal or gift for just £5, comes amidst news that more children in Scotland will be homeless and hungry this Christmas than ever before.

Over the last decade, the itison £5 Christmas Appeal campaign has raised more than £3 million, with 700,000 donations made, meaning hundreds of people each year are able to enjoy a hot meal or a gift on Christmas Day at one of Social Bite’s coffee shops. Every year, the number of people accepting these meals increases, with more and more people visiting Social Bite on Christmas Day to enjoy good company, warmth, and a hearty meal.

Social Bite and itison have surveyed the drastically declining rate of security for vulnerable people across Scotland since last year and work closely with people who receive support from Social Bite’s services to hear their stories.

Two regular attendees of the festive meals are father and son Jim and Billy. The pair have attended the Social Bite Christmas meals, in partnership with itison, for over five years. The meals mean so much to them that in past years, Jim and Billy have walked from as far as Rutherglen in to Glasgow to have their festive celebrations with the charity.

Billy said: “Every year that we’ve been has been brilliant. There’s no public transport on Christmas Day, so for a few years we walked in until my dad got a bit older.

“They welcome you in, you get a nice meal. It’s turkey, potatoes, you get your dessert. It’s good portions. Not too big, but it’s not too wee. And the gifts you get are unbelievable.”

Jim added: “Last year we got a charger for our phone, a pair of slippers, sweeties. Hats, scarves, gloves, a thermal to keep you warm when you’re outside. For a lot of people who are otherwise by themselves, who don’t get anything, they’re over the moon.”

Over the years they’ve got to know some familiar faces. But it’s the ones who don’t return – reflecting the instability and dangers of homelessness – that stick most with Jim and Billy.

Jim commented: “The thing that’s quite sad is you see a lot of people and then you don’t see them, because of their situations. You get to know people, and then you’re told ‘they’re no longer here.’

“It’s the young ones. One minute you see them, and the next year they’re not here.”

It was revealed earlier this year that the increase in homelessness in Scotland poses a ‘serious risk’ to life as a lack of accommodation is leaving people without somewhere safe to call home, forcing them to endure freezing temperatures and extreme weather conditions.

Oli Norman, owner of itison, said: “It’s 2024, and people are still going hungry, still without a decent home, still living on the streets, and still at serious risk because there is not enough accommodation for people who need it. The cost of living is still increasing, pushing more people into devastating poverty.

“There is simply not enough support for people who are, or are at risk of becoming, vulnerable and homeless. Families and children across the country will be spending Christmas Day without a hot meal, gift or safe place to call home – more must be done.

“We hope that once again our £5 voucher can bring some comfort to people who need it this festive season. We are urging people to please go online and buy a voucher for the same price as a coffee or a meal deal – we need your help to break this cycle of homelessness. Let’s act now.”

Social Bite founder Josh Littlejohn MBE said: “Social Bite is experiencing unprecedented rise in demand from people who are homeless across the country due to the national housing emergency and the increasing cost of living.

“The itison £5 Christmas appeal is a simple way for people to get involved and help bring some joy to people and families who are homeless and need it most this winter.

“For many people across the country, Christmas Day can be extremely challenging, but with the itison £5 voucher, you can give someone the chance to have a hot meal and enjoy some good company on what should be the most joyful day of the year.

“This year, you also can make a child’s day with a Christmas gift for £5. Thank you to the amazing Scottish public for your continued support this Christmas.”

The £5 vouchers are available now at itison.com.

In addition to the itison £5 Christmas Appeal, donations and gifts can be made to Social Bite’s Festival of Kindness online or at one of the Trees of Kindness located throughout the UK.

For a full list of essential items needed, and to make a donation online, visit: social-bite.co.uk/festival-of-kindness/.

  • Dundee – Union Street
  • Glasgow – Vinicombe Street
  • Edinburgh – Castle Street & The Pitt Market, Granton
  • London – the Strand, outside Charing Cross station
  • Aberdeen – outside the Bon Accord Centre

Social Bite and itison celebrate 10 years of festive fundraising

Annual Christmas campaign kicks off to support people experiencing homelessness

Two of Scotland’s best known brands, Social Bite and itison, have joined forces for the 10th year to launch their annual festive fundraising campaign. Asking the public to donate just £5 to buy Christmas dinner for someone who is homeless, the campaign has raised more than £3million over the past decade with 700,000 donations made.

This year, the campaign, which launches across itison channels today (Wednesday 6 December), will offer generous donors three options; contribute £5 to buy Christmas dinner for someone who is homeless, provide gifts for children who might not have a present to open on Christmas Day or make a donation to help build the first ever Social Bite Villages in Glasgow and Dundee, and give someone the gift of home.

Josh Littlejohn MBE, founder of Social Bite was joined by Oli Norman, founder and CEO of itison at the Social Bite Coffee Shop on Sauchiehall Street in Glasgow on launch day.

Josh said: “Over the past 10 years, itison customers have been some of our most loyal donors and we’re extremely grateful to them for their on-going support. Their donations have made a true difference to people experiencing homelessness.

“This year, is even more important as we ask for support for our planned Social Bite Villages in Dundee and just outside Glasgow, which will transform the lives of many.”

Oli Norman, founder and CEO of itison said: “When we first launched our partnership with Social Bite back in 2014, our goal was to help raise enough to provide 800 dinners for people who were experiencing homelessness. 

“We sold 800 vouchers in the first hour and it’s quite phenomenal that we are now in our tenth year having donated over 750,000 meals so far.

“As the temperatures plummet outside, this is one the hardest and loneliest times of the year for people facing homelessness and we are calling on our members to dig deep to donate and help us spread the word of the vital work Social Bite provides at this time of the year.” 

Once again, Social Bite coffee shops in Glasgow, Edinburgh, Aberdeen and Dundee will be opening their doors on Christmas Day to provide people who need it most with a Christmas meal plus support, warmth and a sense of safety and belonging.

The money raised from the itison appeal will go, not only to providing Christmas dinner with all the trimmings that day, but also on providing meals in 2024.

Christmas opening hours across the charity’s coffee shops will be Aberdeen, Christmas Eve and Christmas Day 11am-4pm and Edinburgh and Glasgow Christmas Eve and Christmas Day 12pm – 4pm.

Donations can be made at itison’s website by visiting itison.com/donate.

itison launches its most important Social Bite fundraiser yet during cost-of-living crisis

Annual £5 fundraiser aims to provide over 100,000 meals and gifts for homeless people

As thousands of people face hardship this winter and the demands on charities to provide support increases, Scottish-based business, itison, launches the eighth year of its Social Bite campaign, asking big-hearted Scots to donate £5 at www.itison.com/donate  to buy over 100,000 meals and gifts for homeless people this Christmas.

The cost-of-living-crisis, as well as continued impact of the pandemic, has meant this year has been one of the toughest on record for families and individuals, and the £5 fundraiser aims to ensure that the most vulnerable in our society can enjoy a hot meal and a gift this festive season, and meals throughout the year.

Running since 2014, the annual Christmas appeal has raised an incredible £3 million and 700,000 donations to those who need it most, and last year, despite the hardship felt by many following the pandemic, over 100,000 donations were made, with an impressive 63% coming from new contributors across the country, showing just how selfless Scots can be.

In addition to the 100,000 meals and gifts supplied through Social Bite, along with itison they will also be donating the first £20,000 raised to Spirit of Christmas which gives Christmas presents to children living in poverty in around Glasgow, where the business is based.

Oli Norman, CEO at itison said: “This year has been exceptionally tough and the most vulnerable in our society have been hit the hardest.

“More people than ever before are struggling, and Christmas for homeless people and families is an especially challenging time. Every year we are blown away by the generosity of our members, and this year, at a time when support is needed more than ever, our hope is to raise enough through our Social Bite campaign to feed homeless people for the entire year”.

Josh Littlejohn, Co-founder of Social Bite said: “Back in 2014 we started working with itison on our annual fundraiser, with a target of 800 Christmas dinners. We ended up receiving over 32,000 donations meaning we could feed homeless people coming to our cafes for the whole year.

“Our annual itison fundraiser continues to exceed our expectations every year and has dramatically shaped the work we can do at Social Bite.

“We couldn’t do it without you and would love you to join us in sharing kindness this Christmas, please share it with all your friends and help the people who need it the very most this year.”

In Scotland, Social Bite’s Glasgow, Edinburgh, and Aberdeen cafes will open their doors to the homeless on Christmas Eve and Christmas Day at 1100 – 1600 to serve Christmas dinners with all the trimmings, offering food and company at what is one of the loneliest times of the year for many. 

As well as providing food to those in need and providing gifts, itison members’ donations have previously helped fund the Social Bite Village in Edinburgh, providing housing, support, and a huge range of services to break the cycle of homelessness.

Social Bite is currently working hard and fundraising to build two brand-new villages in two new Scottish cities, their ongoing aim is to continue supporting people experiencing homelessness into employment, and 1 in 4 of its team has a background of homelessness. Your donation is not only providing a meal or gift but also helping Social Bite to break the cycle of homelessness through systemic change.

To donate £5 to buy a Christmas dinner for a homeless person or give a Christmas gift for children, families and vulnerable individuals visit www.itison.com/donate (it makes a great Secret Santa gift or stocking filler too!) 

itison launches its most important Social Bite fundraiser yet during cost-of-living crisis

  • Annual £5 fundraiser aims to provide over 100,000 meals and gifts for homeless people

As thousands of people face hardship this winter and the demands on charities to provide support increases, Scottish-based business, itison, launches the eighth year of its Social Bite campaign, asking big-hearted Scots to donate £5 at www.itison.com/donate  to buy over 100,000 meals and gifts for homeless people this Christmas.

The cost-of-living-crisis, as well as continued impact of the pandemic, has meant this year has been one of the toughest on record for families and individuals, and the £5 fundraiser aims to ensure that the most vulnerable in our society can enjoy a hot meal and a gift this festive season, and meals throughout the year.

Running since 2014, the annual Christmas appeal has raised an incredible £3 million and 700,000 donations to those who need it most, and last year, despite the hardship felt by many following the pandemic, over 100,000 donations were made, with an impressive 63% coming from new contributors across the country, showing just how selfless Scots can be.

In addition to the 100,000 meals and gifts supplied through Social Bite, along with itison they will also be donating the first £20,000 raised to Spirit of Christmas which gives Christmas presents to children living in poverty in around Glasgow, where the business is based.

Oli Norman, CEO at itison said: “This year has been exceptionally tough and the most vulnerable in our society have been hit the hardest.

“More people than ever before are struggling, and Christmas for homeless people and families is an especially challenging time. Every year we are blown away by the generosity of our members, and this year, at a time when support is needed more than ever, our hope is to raise enough through our Social Bite campaign to feed homeless people for the entire year”.

Josh Littlejohn, Co-founder of Social Bite said: “Back in 2014 we started working with itison on our annual fundraiser, with a target of 800 Christmas dinners. We ended up receiving over 32,000 donations meaning we could feed homeless people coming to our cafes for the whole year.

“Our annual itison fundraiser continues to exceed our expectations every year and has dramatically shaped the work we can do at Social Bite.

“We couldn’t do it without you and would love you to join us in sharing kindness this Christmas, please share it with all your friends and help the people who need it the very most this year.”

In Scotland, Social Bite’s Glasgow, Edinburgh, and Aberdeen cafes will open their doors to the homeless on Christmas Eve and Christmas Day at 1100 – 1600 to serve Christmas dinners with all the trimmings, offering food and company at what is one of the loneliest times of the year for many. 

As well as providing food to those in need and providing gifts, itison members’ donations have previously helped fund the Social Bite Village in Edinburgh, providing housing, support, and a huge range of services to break the cycle of homelessness.

Social Bite is currently working hard and fundraising to build two brand-new villages in two new Scottish cities, their ongoing aim is to continue supporting people experiencing homelessness into employment, and 1 in 4 of its team has a background of homelessness.

Your donation is not only providing a meal or gift but also helping Social Bite to break the cycle of homelessness through systemic change.

To donate £5 to buy a Christmas dinner for a homeless person or give a Christmas gift for children, families and vulnerable individuals visit www.itison.com/donate (it makes a great Secret Santa gift or stocking filler too!) 

itison and Social Bite work in tandem to ‘break the cycle’ of homelessness

– WIN A VIP EXPERIENCE WITH CHRIS HOY AS PART OF THE CHARITY EVENT –

Glasgow based itison will once again be working in tandem with Social Bite to offer a VIP experience with cycling legend Chris Hoy, to raise money for the charity and help end homelessness in Scotland and across the UK via its Break The Cycle fundraising event.

Known for its deals and events, itison has teamed up with Social Bite for over eight years and is now offering people across the country a chance to win a VIP meet and greet experience for them and three friends with Olympic gold medallist Sir Chris Hoy on 4th September, not to mention training tips and tricks on the run up to the charity ride, now in its second year.

Purchasing a £5 donation on itison will enter each person into a prize draw for the once-in-a-lifetime experience with Scotland’s cycling sweetheart with all monies going to Social Bite to help the homeless.

The winner and three friends will also get entry into one of the three charity cycle routes, a day full of free activities, in addition to complimentary pizza from Pizza Geeks, Break The Cycle totes packed with goodies, and entertainment at Murrayfield Stadium where all cycle routes will end.

Taking place this Sunday (4th September), Social Bite has added two additional routes this year to give more people the chance to take part in the fundraising challenge and help break the cycle of homelessness in Scotland.

Participants now have the option of a 20-mile or a three-mile challenge with the original Ultimate Challenge route still available at a whopping 60 miles, starting at Scotstoun Stadium in Glasgow, finishing at BT Murrayfield Stadium in Edinburgh.

Having worked closely with Social Bite since its inception, itison has helped raise over £2.7 million for the charity with members donating thousands of meals to those who need it most, as well as funds for the first Social Bite Village in Edinburgh, with plans underway for villages in Glasgow and Dundee in 2023.

Attendees and participants will also be treated to live entertainment from Michael Welsh, Wukasa, Turn the Tables, as well as Scottish comedy legend Elaine C Smith, and some motivation and fitness tips from Mr Motivator, Al Kellock from the Scottish Rugby Union and Track cyclist Shanaze Reade.

**Pics free to use** SIR CHRIS HOY JOINS HUNDREDS OF CYCLISTS TO HELP RAISE OVER £700,000 TO BUILD TWO NEW VILLAGES FOR PEOPLE EXPERIENCING HOMELESSNESSOlympic hero cycles with fellow riders on 60-mile route from Glasgow to Edinburgh to support Social Bite‘Break the Cycle’ campaign will help fund two new villages in Glasgow and London Sir Chris Hoy led the way today (Sunday 5 September) as he joined hundreds of other cyclists on a charity cycle from Glasgow to Edinburgh to raise money to help build two new villages for people experiencing homelessness.The Olympic legend completed the 60-mile route to support Social Bite’s ‘Break the Cycle’ campaign which has so far raised over £700,000 as it aims to fund the creation of two new Social Bite Villages in Glasgow and London.The cyclists set off from the Sir Chris Hoy Velodrome and pedalled through to the finish line in Edinburgh, near the Social Bite Village in Granton on Sunday, September 5.Each of the participating cyclists fundraised since the campaign launched earlier this year, with entrants having access to a host of special prizes, including naming a house at one of the new villages and a signed medal from Sir Chris. Amongst the 540 participants was former Scotland Rugby player, John Barclay, as well as residents and staff from the Social Bite Village in Edinburgh. TV fitness guru, Mr Motivator, was also on hand to warm the cyclists up on the start line and welcome them over the finish line at the end of their journey.Josh Littlejohn MBE, CEO and Co-Founder of Social Bite, who also completed the cycle, said: “It’s fantastic to have the opportunity to cycle alongside a sporting hero like Sir Chris and the hundreds of other passionate supporters that completed the route alongside us.“Having so many people support the cause is incredibly humbling and Sir Chris’ backing of this campaign has been a major boost in our efforts to raise money for two new villages for people in a situation of homelessness. “We’re working very hard behind the scenes on the plans for two further Social Bite Villages in not just London and Glasgow but other major cities as well, and the money from Break the Cycle will help turn these plans into a reality. We’re all very grateful to all of our supporters and partners who have helped push the campaign forward.”As well as the charity cycle, the fundraising campaign has been open to all levels of fitness and ability, with people across the UK taking part in virtual challenges since March to raise money.Challenges have ranged from long distance challenges, through to different exercise routines depending on what suited people best.Sir Chris Hoy said: “I’ve been a huge supporter of Social Bite and the incredible work it does for a number of years now.“I’ve seen the positive impact the charity has on so many people’s lives and I’m really thankful to everyone who has been able to support the Break the Cycle campaign so far.“It was fantastic to meet all the other cyclists and join them for the ride which will make such a difference to the lives of people experiencing homelessness.”Since opening in July 2018, Social Bite’s Edinburgh village in partnership with Cyrenians has helped 43 people find their feet again, 100% of the residents in a recent survey preferred living at the Social Bite Village over Hostels or B&Bs.The village offers a supportive community to help people build an independent life, with the village blueprint offering an alternative to how society responds to homelessness.Money raised from the Break the Cycle campaign will go towards creating the two highly supported communities with the pro bono help of engineering firm Arup. 10% of funds raised from the event will also be donated to SAMH, the Scottish Association for Mental Health and further funds will be invested in Social Bite’s mission to Break the Cycle of homelessness by providing food, employment opportunities, and housing projects.To find our more or donate, please visit: breakthecycle.co.ukENDSFor more information please email socialbite@stripecommunications or call Fraser Clarke on 07582 453633.NOTES TO EDITORS:About Social BiteSocial Bite started as a small sandwich shop on Rose Street in Edinburgh in August 2012 and has now grown to a major driving force in tackling homelessness in Scotland and further afield.One in 4 of Social Bite’s staff have a background of homelessness and the charity has received visits from Hollywood superstars Leonardo DiCaprio and George Clooney.Social Bite is the largest distributor of free fresh food to the homeless in the UK, giving out more than 140,000 items of food and hot drinks per year. In response to the recent pandemic, more than 800,000 emergency food packs and essential items were distributed.Social Bite’s 2017 and 2018 Sleep in Park events in Scotland raised almost £8million and saw more than 18,000 people sleeping out.With funds raised from Sleep in the Park events, The Social Bite Village was built in May 2018 and 43 people have since been housed in the bespoke accommodation. The charity also launched a nationwide program to bring 830 rough sleepers of the streets into their own accommodation with support. More than 530 people have now been housed and counting.In 2019, the charity’s founder Josh Littlejohn MBE created The World’s Big Sleepout, which was a global campaign to raise awareness of homelessness. The campaign saw 60,000 members of the public Sleepout in 52 cities all over the world and was supported by Will Smith and Dame Helen Mirren.The Social Bite Fund (SC045232) is a registered charity in Scotland on a mission to end homelessness through innovative housing solutions and, pioneering employment and support programmes.

Oi Norman, CEO at itison, said: “Homelessness is an epidemic, and with circumstances becoming more challenging for everyone across the UK, unfortunately it is affecting more people and families than ever.

“That’s why these types of fundraising activities are so essential, and to continue supporting Social Bite in its mission to end homelessness is so close to our hearts at itison.

“We hope that by offering this deal on our site we are able to encourage more people than ever to get involved, donate and have some fun. It’s not every day you get to meet legends such as Sir Chris Hoy, never mind being entertained by the likes of Elaine C Smith – plus who doesn’t love an excuse to wear that much lycra!”

Josh Littlejohn, co-founder of Social Bite, added: “itison has always championed our cause, and with their help, we have been able to build our Social Bite Village in Edinburgh, deliver thousands of meals to the most vulnerable in our society, and help to begin to break the cycle of homelessness which so often is rooted in poverty and trauma.

“With this latest offer from itison on their deals site, we will be able to further expand the work we do across Scotland and further afield, while offering our supporters a great day out for the whole family.”

Donate £5 for your chance to win via itison. The lucky winners will be announced on Friday 2nd September.     

100 per cent of money raised will be donated to Social Bite. Multiple donations and gifting of donations permitted. Each £5 entitles you to an entry.

https://www.itison.com/Edinburgh/deals/win-a-vip-meet-greet-experience-with-sir-chris-hoy-and-support-social-bite