A new campaign building on the City of Edinburgh Council’s work to create an inclusive and diverse workplace has been launched.
Designed to foster a culture where all people feel their differences are valued, respected and accepted, Inclusivedinburgh will highlight the many benefits that a diverse workforce brings.
Guided by the Diversity and Inclusion Strategy which was approved by councillors last year, the City is working to attract and retain a representative Council workforce which reflects the diversity of Edinburgh’s citizens. It is hoped that the internal campaign will help to make sure that everyone’s voices are heard and that all employees feel welcome.
Councillor George Gordon, Equalities ‘Champion’ for the City of Edinburgh Council, said: “We’ve worked extremely hard to grow as an inclusive employer and bring our diversity and inclusion strategy to life.
“Following many months of meetings, I’ve seen firsthand how this has involved tremendous efforts by our HR team and our colleague networks plus input from unions. I’m pleased to have been involved and I’d like to thank everyone who has got us to this point.
“It’s fantastic to now see all of the measures we’ve put into place brought together under Inclusivedinburgh. We’re committed to advancing equalities in everything we do and there is no better place to further foster an inclusive culture than within our own workplace. We are a disability friendly employer and we have solid networks in place to support all colleagues to achieve their best. Our LGBT+ and BAME networks are also thriving.
From developing our understanding of colleagues’ personal situations to creating our own benchmarking tool so that we can keep track of progress – we’re continuously bettering our policies and recognising the value of a diverse workforce. This campaign is about sharing best practice and helping staff while also striving to be even better.
“We’re proud of how far we’ve come and this new campaign helps our ambitions for workplace equality to stand out. For Edinburgh to be a fair City, we must do all we can to improve the quality of life for those who face inequality. Better still, we must aim to stamp out discrimination and prejudice, wherever it occurs.”
Councillor Lezley Marion Cameron, Chair of the Council’s Cross Party Working Group on Equalities, said: “As the City of Edinburgh Council, and as a major employer, it is vital to listen and to learn from the lived experience of colleagues from groups which are under-represented in our workforce and our city.
“The enthusiasm and participation of staff in our LGBT+ and our BAME colleague networks has been and continues to be crucial to how well we listen, learn, and respond proactively in our efforts to ensure we are an employer, in both word and deed, which values diversity and difference as a strength and key measure of our organisational health.
“I warmly welcome the launch of the Inclusivedinburgh campaign to promote respect and equality within and throughout all management tiers and service areas of the Council. This cements our commitment to attracting and retaining a workforce more reflective of all the Edinburgh citizens we represent and serve.
“Recent progress towards this includes introducing guidance and support for those who are transitioning; and those who are going through the menopause; Unconscious Bias e-learning for Council managers is also happening which supports our aim that no-one experiences discrimination of any sort during our recruitment process; and creating and circulating a colleague calendar which raises awareness of dates and events of particular significance throughout the year, for example, Ramadan and Carers Week.”
The Edinburgh City Vision 2050 states that Edinburgh aspires to be a fair, inspired, thriving and connected city. The Inclusivedinburgh campaign aims to work towards that vision and the Council’s ambition to place respect, equality and rights at the heart of the workplace.
Commenting on the brand, staff member Bobby Nwanze said: “As the chair of the Council’s BAME colleague Network, it’s refreshing to receive such amazing support.
“Working closely to promote cultural awareness and tackle discrimination in the workplace will help us to become a truly diverse Council.”
Equalities ‘champion’ George Gordon explained this further when he wrote in the Evening News this week: “To become a fairer city where everyone can benefit from Edinburgh’s success, we need to take united action against inequality.
“So, as we rebuild our communities and the economy from the COVID-19 crisis, we’ll be taking lessons learned from lockdown and listening intently to the voices of residents from our minority and traditionally disadvantaged groups. We have a chance to shape a ‘new normal’ for the city and this is an opportunity we will not miss.
“Within the Council, we’re already seeking out views from our colleague networks on how we can better promote diversity and inclusion amongst staff and in our recruitment processes. Just this week we’ve launched a new campaign to highlight the policies we have in place to make our workplace culture one of the most inclusive in Scotland.
“The Poverty Commission is pulling together feedback from people who have been unfairly disadvantaged by COVID-19 and I’m in touch with equalities networks to truly understand how certain groups have been impacted.
“We’re on the cusp of a global recession and we need to make sure we put the right measures in place to support people at risk of unemployment or reduced opportunities, so that we can aim to create a more level playing field in a post-COVID economy.
“During the last few months, we saw our usual way of life and leisure activities taken away from us. But not being able to enjoy society fully with a trip to the theatre or day out with family is a battle people with certain disabilities face year in, year out.
“That’s why the Scottish-government backed Spaces for People programme which promotes wheelchair and wider access to high streets and other parts of the city is such an important measure for Edinburgh. As businesses re-open again, we want to make sure everyone can get out of lockdown and enjoy everything which makes Edinburgh such a great city to live in.
“All of us have also experienced a very different type of August without the buzz and packed High Street of the Fringe. And, as we develop plans for re-introducing events next year and designing our winter festivals, we also need to push for accessible routes for those who need them.
“Of course, our moves to make Edinburgh a more disabled friendly and equal city are not merely a response to the current crisis. This is something I’ve been championing since coming into my Equalities role and we’ve worked hard to highlight the rights and needs of disadvantaged residents in everything we do.
“Our ban on ‘A’ boards has been hailed as a success by equalities groups like the RNIB and Edinburgh Access Panel. I’m proud that Edinburgh was the first city to introduce this. We were also the first to bring in new-build planning rules to promote the latest, safest design for disabled residents.
“Personally, I’m pleased we were also able to reach an agreement on necessary wheelchair spaces on buses and our swift and ongoing response to the Black Lives Matter movement is also going to change our City for the better.
“I stand ready to advocate for what we need to keep achieving, now and over the next 12 months to come.”
