Emotional Eating EXPOSED

What Your Cravings Are Really Telling You

Summer holidays are in full swing, and as people unwind and enjoy the break, unhealthy eating habits often creep in, with studies showing that over a third admit to ditching their healthy meals when the sun comes out.

While occasional indulgence is completely normal, when does it become a serious health concern?

With 90% of people experiencing food cravings at some point, ZAVA, with the expert advice of Doctor Crystal Wyllie, breaks down the most common causes of cravings beyond hunger, the smartest strategies to overcome them, and the red flags that could mean it’s time to seek support.

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Why is junk food so irresistible? Here’s the truth: junk food is designed to be addictive. High-sugar, high-fat, and full of flavour and texture, these foods light up the pleasure centre in our brain, triggering feel-good chemicals like dopamine and serotonin. It’s no wonder we reach for them when we are stressed or tired.

While occasional indulgence is perfectly normal, frequent junk food cravings can come with real health consequences. That overwhelming urge for chocolate, crisps, or a midnight snack often has little to do with true hunger. In fact, most cravings are your body, or your brain, trying to tell you something. But what exactly?

The most common causes of food cravings:

Emotions and stress

Cravings often start in the brain, not the stomach. Studies show nearly 1 in 3 people engage in emotional eating. Comfort foods, especially those high in sugar and refined carbs, offer a temporary serotonin lift, helping you feel better in the moment. But when stress hits, cortisol spikes, increasing appetite and impulsive eating.

Hormones and menstrual cycles

Hormonal changes during menstruation, pregnancy or menopause can trigger intense cravings, especially for sweet or salty foods. In particular, the drop in estrogen and rise in progesterone during the luteal phase (the week before your period) are known to increase appetite.

Lifestyle factors

Lack of sleep, stress, skipping meals or falling into habitual eating patterns –such as always grabbing a treat with your tea– can all fuel cravings. Ultra-processed foods are literally engineered to keep you coming back for more.

Deficiencies and dehydration

Cravings can also be clues. Your body may be low on magnesium, zinc, sodium, or might just need water. Dehydration can mimic hunger signals. Skipping meals or blood sugar dips can also spark intense cravings, especially for carbs and sugar.

The 6 smartest strategies to manage food cravings:

ZAVA’s new Cravings Calculator helps uncover the reasons behind your eating habits. But regardless of what’s driving your cravings, Doctor Crystal Wyllie, ZAVA Online Doctor, shares the most effective ways to manage them and take back control:

  1. Find the root cause

Cravings can be physical, emotional or habitual, or a combination of all three. Identifying your triggers is the key to changing your behaviour. 

“Noticing when and why cravings strike can help you respond more intentionally. Is it boredom? Hormones? A stressful day? Awareness is the first step to change. Once you’ve identified the underlying reason, be it emotional eating or a lack of self care, you can then tackle your cravings head on and make some long-term changes”

  1. Crave smarter, not harder

Going cold turkey often backfires. Instead, satisfy cravings with smarter swaps such as fruit, yoghurt, nuts, or protein-based snacks. Choose foods you actually enjoy so you don’t feel deprived.

“It’s better to satisfy a craving in a controlled way than ignore it and end up bingeing later”

  1. Eat balanced meals

Skipping meals or relying on snacks throughout the day can trigger cravings. Aim for meals rich in protein, fibre and healthy fats to help regulate blood sugar, keeping you full and focused.

“A well-balanced plate helps reduce cravings by keeping you full and energised throughout the day. Eating a colourful, nutrient-rich diet can also help correct underlying deficiencies that may be driving those cravings”

  1.  Support mental wellbeing

Stress and poor sleep affect appetite hormones. Mindfulness techniques, meditation or even a brisk walk or, simply talking to a friend, can help curb emotional eating. 

“Taking a moment to pause and ask whether a craving is emotional or physical can benefit both your body and your mental health”

  1. Stay hydrated

Your body can mistake thirst for hunger. Try drinking a glass of water, waiting 10-15 minutes and reassessing the craving. 

“Hydration is often overlooked, but it’s essential, especially when it comes to managing sugar cravings”

  1. Recognise the right time to seek support

If your cravings feel constant, overwhelming, or difficult to control, don’t hesitate to seek support. While only 1 in 4 people with binge eating disorders currently receive treatment, speaking to a GP, nutritionist, or therapist can make a meaningful difference. If you’re unsure whether it’s time to ask for help, here are some signs your cravings might be more than just the occasional urge:

🚨 Weight fluctuations: Frequent overeating in response to cravings can lead to weight gain and make weight loss more difficult.

💬 Low mood: Indulging too often can lead to guilt or shame. In ZAVA’s recent study, 48% of people reported low self-esteem linked to their weight.

🩺 Health problems: Craving-driven diets high in sugar or refined carbs can weaken immunity, cause mood swings, and leave your body undernourished.

Healthy Heart Tip: Guide to children’s nutrition

Amie Leckie, Health and Wellbeing Specialist at Heart Research UK, explores how good nutrition is one of the most important building blocks for a child’s health and offers advice on how to support your child’s heart health.

In today’s world, where convenience foods are often within arm’s reach, it can be challenging for parents to ensure their children are eating nutritious, balanced meals.

Amie Leckie, Health and Wellbeing Specialist at Heart Research UK, says: “Children can be quite picky, and dealing with a stubborn child who refuses to eat any vegetables can be a real challenge.

“However, making small, consistent changes in how we approach children’s diets can have lasting positive effects on their health, energy levels, and even behaviour.

“At the core of a healthy diet are three main principles: eating foods as close to their natural state as possible, limiting processed foods and eating balanced meals.”

Prioritising whole foods

When we talk about whole foods, we mean foods that are as close to their natural state as possible. For example, a banana is a whole food and banana chips are a processed food; a potato is a whole food, but crisps, which are made from potatoes, are a processed food.

Whole foods should be the foundation of children’s diets as they are full of essential nutrients, which are crucial for a child’s growth and development.

“Whole foods include fruits, vegetables, wholegrains, lean proteins, and healthy fats,” Amie explains. “Fruits and vegetables, for example, are full of antioxidants and vitamins like C and A, which support immune function and eye health. Wholegrains like oats, brown rice, and quinoa provide steady energy throughout the day and help maintain healthy digestion.

“Lean proteins, such as chicken, fish, eggs, and beans, contain vital building blocks for muscle and support cognitive function. Including healthy fats from avocados, nuts, seeds, yoghurt and olive oil is important as these fats support brain development and hormone production.”

Childhood is a stage of rapid growth, and it is vitally important that we give their bodies what they need to grow properly. When children regularly eat whole foods, they get the nutrients they need to grow strong and stay healthy, while also developing their taste buds for healthy foods.

Limiting processed foods

Processed foods are foods that were once whole foods or a group of whole foods that have been modified somehow. When this happens, essential nutrients are lost and often, especially with pre-packed foods, ingredients have been added such as salt, sugar, sweeteners, flavourings and unhealthy fats.

Processed foods are everywhere, and they often appeal to children due to their convenience, added flavours and eye-catching packaging. For parents, it can be hard to avoid these, especially as children get older and start noticing food products in the wider world, rather than just what is in their house.

Processed foods include sugary cereals, crisps, fizzy drinks, fast food, ready meals, packet noodles and packaged snacks.

The added ingredients in these products can lead to overeating, energy crashes, and may increase the risk of childhood obesity, diabetes, and other long-term health issues, affecting children’s behaviour.

Amie explains: “The key to limiting processed foods lies in focusing on balance and moderation rather than completely banning them. It’s okay for kids to occasionally enjoy these foods, but parents should be mindful of how often these foods are part of daily meals. Try to cook as many meals as possible from scratch and limit your reliance on convenience foods.

“A helpful tip is to make healthier swaps where possible, such as offering water or milk instead of sugary drinks or opting for wholegrain crackers and natural peanut butter as a snack, rather than crisps and chocolate. Start with small swaps and layer them as the weeks go by, so it doesn’t upset your little one too much.”

Creating balanced meals

Thinking about offering balanced meals can help parents ensure they are providing nutrient-dense plates that will keep children nourished and full. A balanced plate typically consists of a variety of food groups such as vegetables and/or fruits, wholegrains, proteins and healthy fats.

Amie says: “A good example of a balanced meal for a child could be baked homemade chicken goujons using whole wheat breadcrumbs, homemade sweet potato chips, steamed broccoli drizzled with a little olive oil, and a side of fresh fruit such as apple slices or melon wedges.

“This combination offers a range of nutrients, including protein, fibre, carbohydrates and healthy fats, which are essential for growth and energy. The combination of these foods will help keep children feeling fuller for longer and keep their blood sugar stable, which means steady energy and fewer sugar cravings.”

Encouraging kids to eat a variety of colours on their plate is a fun and effective way to ensure they are getting a variety of different vitamins and minerals. Different coloured fruits and vegetables contain different antioxidants and nutrients, so diversity is key.

Fruits and vegetables are a great source of fibre, which helps keep the digestive system healthy.

Heart Research UK has created a Rainbow Food Challenge to help encourage your children and yourself to try some new foods, so download your copy now.

Amie advises: “Parents can often feel a sense of failure if their children don’t eat what they make or try tactics to encourage children to eat by offering rewards and treats, which in the long-term don’t help establish healthy eating patterns.

“Parents cannot control what children will decide to eat on any given day, but they can, to some extent and at least in the home environment, control what foods are on offer, and lead by example and nourish ourselves with healthy food.”

Building healthy eating habits from a young age sets children up for a lifetime of good health, which includes heart health. By focusing on whole foods, limiting processed foods, and creating balanced meals, parents can provide the essential nutrients their children need to grow, thrive, and feel their best.

It may take time and patience, but with consistent effort, the benefits of a nutritious diet will soon become clear in a child’s energy, mood, behaviour and overall wellbeing.

ELREC: Efficient and Healthy Cooking Course at Heart of Newhaven

Following the successful completion of five sessions, our Efficient Healthy Cooking Project is now launching sixth round starting on May 13th.

Limited spaces are available, if you’re interested in joining, please get in touch.

#cooking

#eathealthy

#flexibletime

GOOD GUT GRUB: New cooking group at Pilton Community Health Project

SPACES STILL AVAILABLE!

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Good Gut Grub – Cooking Group 

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Develop cooking skills and learn about eating well for good gut health. Join Edinburgh Community Food for their weekly sessions here at PCHP, starting 24th April.

Contact Megan to sign up:-
T: 0131 467 7326
E: megan.mcpherson@edinburghcommunityfood.org.uk

Take-5 Tuesday at PCHP

Take-5 Tuesdays is on tomorrow at PCHP at 10am. Drop in to learn more about eating a healthy, balanced and sustainable diet on a budget.

We share lots of tips on shopping, peparing, storing, cooking – all with a view to saving money and wasting nothing. This week we’ll be making the finest tomato sauce, the most versatile sauce their is. We’ll talk about the base of all good sauces #Sofritto

Will it become a chilli, or a ragu, or a soup? Who knows… come along and find out! Everyone is welcome and if Tuesday doesn’t suit you, we’re on at the same time on Thursday. We cook, and you are welcome to either stay and eat together, or take it away to enjoy at home!

#ClimateCooking

#OnePotMeals

#CookOnceEatTwice

#Nutritious

#Delicious

#TakeAwayFakeAway

Edinburgh shoppers show that healthy eating is more than a New Year’s resolution

Shoppers in Edinburgh are eating healthily to live healthily, according to the latest data from Tesco.

The supermarket giant has revealed the top 20 items bought by customers across the region, with a variety of fruit, veg and milk being the main favourites.

Included in the top 10 items bought by shoppers in Edinburgh are milk, bananas, red peppers and avocados.

Tesco’s figures coincide with its recently published Clubcard Unpacked review, which analyses the shopping habits of its Clubcard users.

It shows the strong preference for fresh, locally sourced items among Edinburgh’s residents.

Oonagh Turnbull, Head of Health and Sustainable Diet Campaigns, said: “The trend in what people in Edinburgh are buying most of at our stores has taken more of a turn towards the healthy option.

“Nutrition has become important for customers, with the majority of them putting an emphasis on good-quality fruit and vegetables.

“A lot of this is down to people having an enthusiasm for home-cooked meals and for experimenting with what they prepare in the kitchen.”

Also included in the top 20 items bought by shoppers in Edinburgh are red grapes, raspberries, blueberries and free range eggs.

Oonagh added: “We’re all aware that eating a healthy diet can help to reduce our risk of developing coronary heart disease and stop us from gaining too much weight.

“That’s why we at Tesco are always keen to promote the understanding that having a balance of different foods to provide all the nutrients your body needs is key when it comes to healthy living.”

The top 20 items bought at Tesco stores in Edinburgh are:

  • Tesco British Semi Skimmed Milk 2.272L, 4 Pints
  • Banana Each (C)
  • Tesco Whole Cucumber Each
  • Tesco British Whole Milk 2.272L, 4 Pints
  • Tesco British Semi Skimmed Milk 1.13L, 2 Pints
  • Tesco Red Peppers Each
  • Tesco Broccoli 375G
  • Tesco Bunched Spring Onions 100G
  • Tesco Large Free Range Eggs 6 Pack
  • Tesco Ready To Eat Large Avocados Each
  • Tesco Medium Free Range Eggs 6 Pack
  • Tesco Ripe Bananas 5 Pack
  • Tesco Red Seedless Grapes 500G
  • Tesco Clementine Or Sweet Easy Peeler Pack 600G
  • Tesco Raspberries 150G
  • Tesco Sweet Vine Ripened Tomatoes 255G
  • Tesco Small Bananas 6 Pack
  • Tesco Lemons Each
  • Tesco Strawberries 400G
  • Tesco Blueberries 150G

Take 5 Tuesdays at PCHP

If you’d like to know more about healthy, sustainable and affordable food that is also DELICIOUS, then this is the group to come along to.

Anyone living in the area is welcome to join Sally on Tuesdays at 10am for this relaxed but fun activity.

We’ll start preparing and cooking from 10am, then at around midday we can either sit and enjoy the food together, or you can pack it up and take it away!

Edinburgh students can get a hangover cure burger for 99p this Freshers Week

  • Deliveroo today reveals the ultimate Fresher’s Week grub – The Boost Burger – to help fuel students through their first week of university.
  • Burger launches as data shows half (50%)of uni students worry about not having enough energy to tackle their first week, and almost half(49%) say a burger is their go-to dish when feeling run-down.
  • Inspired by a student staple, dissolvable vitamin C tablets, the tasty innovation has been created in partnership with registered nutritionist Jenna Hope (RNutr)* and features nutrient-packed ingredients
  • Students in London, Bristol, Manchester and Edinburgh can get their hands on the burger from 17th-23rd September for just 99p when they sign up to Deliveroo Students.
  • Love Island star and University of Liverpool grad Chloe Burrows delivered the first batch to hungry uni students.

Deliveroo Students has created a new food innovation to fuel hungry freshers like never before. Introducing the Boost Burger**,a lean beef burger loaded with kimchi, cheddar cheese, gochujang cabbage and carrot slaw, and curly spring onions packed in a bright orange sweet potato bun, specially designed to help uni students get through their first week.

Gearing up to burn the candle at both ends, with late nights spent socialising followed by early-morning lectures, freshers are prone to feeling run down as they start the new year. The Boost Burger aims to fuel the half (50%) of uni students who are worried about not having enough energy for Freshers Week. 

It also comes at the perfect time with two in five (41%) uni students admitting that a takeaway is their go-to way to cheer themselves up when feeling run down, with half (49%) usually craving a burger.

When it comes to picking a takeaway, four in five (80%) uni students consider the price when picking what to order, and around half (48%) think about the quality, making the Boost Burger the affordable comfort food for freshers concerned about starting the year on the right foot. 

The burger’s ingredients will excite the three-quarters (75%) of uni students who say they enjoy trying out the latest food trends they’ve discovered on social media channels.

The eye-catching nutrient-packed burger, available to students for just 99p, is inspired by the ultimate student-saviour – dissolvable vitamin C tablets – something almost two-thirds (65%) of uni students plan to take to help them get through the start of uni – and has been created in collaboration with registered nutritionist Jenna Hope (RNutr). 

Jenna Hope helped develop the recipe, which incorporates healthy and nutritional ingredients, selected with busy uni students in mind. 

A protein and iron-rich beef patty is sandwiched between a homemade ‘effervescent orange’ coloured bun, infused with whole food-based ingredients such as sweet potato, turmeric, and pumpkin. The creation is packed with nutritional ingredients including protein to support energy requirements. 

It also contains vegetables and spices like chia seeds picked for texture and nutty flavour, red and white cabbage, spring onion, and pumpkin powder for an added crunch, earthy and sweet taste, whilst fermented ingredients such as kimchi and Korean gochujang give this Freshers Week must-have a satisfying ‘swicy’ flavour.

Love Island legend and ex-University of Liverpool grad Chloe Burrows kicked off festivities this week by hand-delivering the first batch of Boost Burgers to hungry uni students in London during their Freshers Week, who got a takeaway fix and fuel boost in one.

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Arabella Jenkins from Deliveroo said: “What better way to kick off Freshers than to announce that our university student club, Deliveroo Students, is back with a bang, bringing bigger and better member deals to students than ever. To celebrate, we’re dropping a 99p ‘Boost Burger’ packed full of nutrients to help fuel student members across the UK – the ultimate saver meal for uni students in more ways than one!

“We hope this is great news for freshers as our research reveals around a third (31%)of uni students don’t have time to cook meals during Freshers Week, with over a quarter (28%) admitting they don’t eat enough fruit and veg in the first week of uni, while a further quarter (29%) say they tend to feel tired after week one.”

Chloe Burrows said: “I WISH I had the Boost Burger when I was at university. It’ll come as no surprise that I was the queen of burning the candle at both ends, so it would’ve really come in handy during my time at the University of Liverpool.

“I had so much fun delivering the first batch of burgers to Freshers with Deliveroo – there’s nothing like a juicy burger to please tired uni students, so I personally think I really saved the day!” 

Dropping in London (17th September), Bristol (19th September), Manchester (21st September), and Edinburgh (23rd September), uni students can get their hands on the Boost Burger for just 99p (vs the non-student price of £9.90), saving them an incredible 90% when they sign up to become members of Deliveroo Students.

Members of Deliveroo Students can also get free delivery on orders over £15* and access to exclusive Freshers Week restaurant offers, alongside 10% off Wingstop, 20% off Co-op select student favourites, and 15% off National Express all year long. 

The limited-edition ‘Boost Burger’ is available via Deliveroo in London (17th September), Bristol (19th September), Manchester (21st September), and Edinburgh (23rd September)—for just 99p for Deliveroo Student Members—while limited stocks last. Subject to geographical location and availability.

Search ‘Boost Burger’ to order now in the app here or online. 

Healthy Cooking Course for Women at Drylaw Neighbourhood Centre

A new 6 week cooking course for women, run by Edinburgh and Lothians Regional Equality Council (ELREC), will be starting at Drylaw Neighbourhood Centre on Thursday 1st August from 12:30- 2:30.

Learn to cook healthy delicious food in a small informal group and have fun while doing so!

Healthy Heart Tip: Traffic Light Food Labels

Heart Research UK Healthy Heart Tip, written by the Health Promotion and Education Team at Heart Research UK

Healthy Heart Tip: Traffic Light Food Labels

Reading food labels can be confusing, and it can be hard to know where to look, with the back-of-pack labels often feels like navigating through a maze.

Most food and drink manufacturers, as well as supermarkets in the UK, now voluntarily display front-of-pack information in a colour-coded ‘traffic light system’. Energy, fat, saturated fat, total sugars, and salt content are commonly displayed in green, amber and red on the front of many food and drink packets to help consumers make informed choices.

By being aware of the nutrient content of foods, reading food labels correctly and making healthy swaps, you can keep your heart healthy and live a little longer too.

Here are some tips to help you make the healthiest food choices possible:

Energy value

The energy value of food or drinks is measured and displayed on packets as both calories (Kcal) and kilojoules (kJ).

On average, men need to consume around 2500kcals per day and women need approximately 2000kcals. This should be taken into account when choosing your food and drink options. Lower calorie options are often healthier, but make sure you check the sugar and salt content.

If you regularly consume more calories than you burn off, then it is likely you will gain weight. Increased weight is associated with a higher risk of developing heart diseases

Go green

You should aim to choose foods that have as many areas highlighted in green as possible. Traffic light labelling can help you to make healthy informed decisions about what brand or type of food you buy.

For example, if you are selecting a pre-packed sandwich or a jar of sauce, look at which one has more green sections on the front.

Amber: proceed with caution!

If you notice that food has amber front-of-pack information, then proceed with caution. This food can still be healthy, and it is advised to opt for foods with mainly green and amber labels, but just be aware not to consume too much of it.

Make sure that you are aware of your intake. If you are buying more than one item of food for a meal and they all have amber warnings for salt, then swap one for a healthier lower-salt alternative.

Remember high levels of salt, sugars and saturated fats can all impact your heart health.

Red: STOP!

Are you regularly choosing foods that have lots of red on the labels? Be careful!

Consuming foods that are high in fat, saturated fat, sugar and salt have a negative impact on your heart and it is generally advised to avoid those with red labels.

Eating these on occasion as a treat and part of a balanced healthy diet is fine, but when they are consumed regularly, they can increase your blood pressure and bad cholesterol levels (LDL).

This puts an increased strain on your heart and heightens your risk of cardiovascular diseases.