Covid: First Minister announces significant easing of restrictions

“we are now in a position to relax more restrictions and restore much more normality to our everyday lives”

First Minister Nicola Sturgeon

People will be able to hug their loved ones and meet in private homes as most of mainland Scotland moves to Level 2, with eased restrictions on hospitality, entertainment, education and sport.

In an acceleration of previous plans, the number of people and households that can meet inside homes in Level 2 has been increased to six people from three households.

The new rules, which come into effect on Monday 17 May, will apply to all mainland local authority areas with the exception of Moray, which is experiencing a high and increasing number of Coronavirus (COVID-19) cases.

As a result Moray is likely to remain in Level 3 for a further period, with travel in and out of the area prohibited other than for permitted purposes. A final decision on this will be made at the end of this week.

The Scottish Government is working with Moray Council and Grampian Health Board to reduce case numbers, and will provide financial support for affected hospitality and leisure businesses if Level 3 restrictions do remain in place.

As the virus is now sufficiently under control in the Western Isles, Orkney, Shetland and remote Highland and Argyll islands, these communities are expected to move straight to Level 1.

From Monday 17 May, anyone entering Scotland from countries on a new international travel ‘Green List’ will not be required to quarantine on arrival, but will have to take a PCR test for COVID-19.

The Green List will initially be the same as that in place for England but will be subject to review based on Scotland’s specific needs.

Under Level 2 restrictions:

  • up to six people from three households will be able to meet in each other’s homes or gardens without physical distancing – this was the limit previously planned for Level 1 but has now been accelerated for areas in Level 2. People will be encouraged to use their judgment about close physical contact with others
  • up to six people from three households will be able to meet indoors in places such as pubs, cafes and restaurants, while up to eight people from eight households will be able to meet outdoors
  • pubs and restaurants will be able to serve alcohol indoors until 10:30pm in two-hour booked slots
  • venues including cinemas, theatres, concert halls, music venues, comedy clubs, amusement arcades, casinos, snooker halls and bingo halls will be able to reopen
  • events will resume with a maximum capacity of 100 people indoors, 250 outdoors where there is unrestricted standing and 500 for events with seating. Organisers will be allowed to apply to hold bigger events
  • outdoor contact sports and indoor group exercise classes will be able to restart
  • more than one person will be able to sing during religious services
  • amateur performing arts groups will be able to perform outdoors
  • colleges and universities will have more flexibility to resume in-person learning

First Minister Nicola Sturgeon said: “The success of the vaccination programme, and continued high compliance with the various rules and restrictions, means that we have seen continued suppression of the virus in the last three weeks.

“As a result the situation overall is a very positive one, and we are now in a position to relax more restrictions and restore much more normality to our everyday lives.

“I know just how unwelcome the likelihood of a further period in Level 3 must be to people in Moray, and we are doing everything possible to ensure that any extension of Level 3 is for as short a period as possible.

“I would appeal to everyone living in the region to follow all the public health advice so that we can get the situation back under control and allow Moray to get back on a positive track just as quickly as possible.

“It is almost eight months since most of us have been able to meet in each other’s homes. While I know all of us have been looking forward to being able to do that again, I would encourage everyone to please use judgement – close physical contact still carries risk, so if you have loved ones who are vulnerable for any reason, you should still be careful. And you should perhaps limit the overall number of people that you choose to have close physical contact with.    

“We still intend to be highly cautious on international travel, given the risk of new variants, but we consider that the situation now allows us to begin a careful move away from blanket restrictions on non-essential travel.

“Everyone should think seriously about whether they really need to travel abroad this summer. I know for many people international travel is about family connections. But when it comes to holidays abroad, my advice continues to be to err on the side of caution and to staycation this summer.”

Marc Crothall, CEO Scottish Tourism Alliance said: “The First Minister’s announcement today that mainland Scotland, with the possible exception of Moray, will move to level 2 on Monday will be a welcome boost for our tourism sector, particularly businesses in our island communities which I know will be delighted at the news that they will move to Level 1, albeit with the capacity restrictions on ferries limiting the number of people who can travel there.

“The return of indoor hospitality with alcohol will allow our hospitality businesses to hopefully start to recoup some of the significant losses incurred by being able to offer the very essence of the experience that has been missing for so long and to trade more viably despite the physical distancing restrictions which remain in place, however, I am sure that many will be heartened to learn today that this is currently under review and that the conclusions will be shared at the next review point.

“Good news also for events, particularly for event organisers who will be able to apply to host more than a hundred people.  Our events sector has been decimated over the last year with limited information or support in relation to opening up and guidance for doing so; it’s extremely encouraging to know that the ball is finally rolling for such an important sector within our industry. 

“I know both customers and operators will be awaiting to see what can be delivered; hosting the types of events many will want to enjoy in a viable way will however be dependent on social distancing measures being relaxed.

“The news that Scotland has adopted a four nations approach to travel is an important step in the right direction; the loss of inbound travel has had a critical impact on so many businesses across different sectors within Scotland’s tourism industry and I know that there will be some relief for many today, however, we must now move forward with a plan for more affordable testing for those coming into the country and a timescale for the introduction of digital vaccine passports for other countries and indeed,  a robust plan for encouraging inbound travel.

“43% of overnight tourism spend in Scotland comes from our international market; it would require around 7 million domestic overnight stays to replace that lost income.  From  the research the STA has undertaken which we will be releasing this week, we can see that we are quite some way from the staycation tourism boom that has been referenced in various media reports and by other commentators recently.

“The STA looks forward to our continued discussion with the Scottish Government and officials and in shaping the guidance to support these welcome changes as announced by the First Minister today.”

City of Edinburgh Leaders have welcomed the further easing of restrictions as the Scottish Government announced that most of Scotland will move to level two from next week.

Following the update Council and city leaders reaffirmed their commitment to continue supporting for businesses to help them recover safely and sustainably.

Council Leader, Adam McVey said:This announcement is great news for our residents and businesses. The sacrifices we’ve had to make over the last year have protected our communities and meant we’re able to loosen restrictions safely – while we continue to suppress the virus and protect our NHS and frontline workers.

“It gives us further hope that we’re moving in the right direction thanks to the continued success of the vaccine rollout, universal testing and making sure we’re still sticking to the guidelines.

“I know being able to hug our loved ones will mean the world to people and families across our City.

“We’re continuing to support these efforts while also doing all we can to help our businesses’ recovery with flexible outdoor seating arrangements and waiving permit fees for our hospitality sector and it’s great to hear all the positive feedback we’re getting from the business we’ve supported.

“We’re also looking to inspire and encourage our residents to get back out safely and enjoy all that our Capital has to offer through our ForeverEdinburgh campaign’s The Story Never Ends and Shop Here This Year.

“Both initiatives are inspiring people to rediscover our City and share our experiences of the things we do and places we go to in enjoying all Edinburgh has to offer.

Our city centre attractions, retailers and restaurants and cafes have done an amazing job making our city centre feel like the city centre again, and I hope as many people as possible will get behind our businesses and share their love for our Capital.

Depute Leader, Cammy Day, said: “We continue to listen to and work with businesses to help them bounce back as quickly as possible from what has been an incredibly tough year.

“We’re collaborating closely with organisations such as Essential Edinburgh, Edinburgh’s Tourism Action Group (ETAG), VisitScotland, the Edinburgh Chamber of Commerce and the Federation of Small Businesses to ensure we’re working with the different sectors to understand where the pressure points are while inviting people back into our unique neighbourhoods, buzzing city centre and beautiful outdoor spaces.

“Edinburgh really does have something for everyone and we’re so excited to be able to share that once again.

“I also welcome the news that we will be able to invite more friends and family into our homes and gardens. After so long keeping our distance from those we love, giving them a well-deserved hug or simply holding a hand will be a very emotional moment for many.  We still need to take care, though, so it’s crucial we all use our own careful judgement.

Liz McAreavey, Chief Executive of the Edinburgh Chamber of Commerce, said:The continued return to something closer to normality is highly encouraging, and we are delighted that the city’s hard-hit hospitality sector can once again welcome customers indoors and out.

“In particular, it is also pleasing to note the city council’s determination to promote the city centre, which has been hardest hit by the pandemic. The recovery of our city centre is vital to the economic, social and emotional recovery of the Capital.

“Edinburgh Chamber is keen to work with both the incoming Scottish Government and the City of Edinburgh Council to ensure together we achieve the fairest, most sustainable recovery as quickly as possible.”

Donald Emslie, Chair of ETAG, said:The latest easing of restrictions is very welcome news indeed for our tourism and hospitality businesses and marks another key milestone on the road to recovery.  Businesses have worked extremely hard over the last few weeks and months and have invested lots of time and money to create safe and welcoming spaces for everyone.

“ETAG continue to work in partnership with the City of Edinburgh Council, VisitScotland and others to support the ForeverEdinburgh initiative and hope that through that we are able to encourage people to venture back out to meet with friends and family and to enjoy all that Edinburgh has to offer while supporting the sector through the reopening period.”

Edinburgh’s stories to be placed centre stage in new campaign

What stories might Edinburgh’s picturesque streets, historic buildings and beautiful outdoor spaces tell us if they could speak? This is a question set to be answered by the City’s exciting new marketing campaign: ‘Forever Edinburgh – The Story Never Ends’.

Delivered jointly by the City of Edinburgh Council, ETAG and VisitScotland, the campaign will bring to life the Capital’s dynamic stories and the unique experiences to be had around every corner in the city. The campaign promotes the city’s fabulous attractions, shops, bars and restaurants at a time when lockdown is easing, allowing people greater freedom to travel, meet up and spend time together once again.

Alongside showcasing all that the city has to offer, both in the centre and its eclectic neighbourhoods, the campaign will also shine a light on Edinburgh’s abundance of outdoor spaces, including coastal and waterway locations, and support the recovery of regions surrounding the city. The aim is to show how versatile the city we love to live in is and how it delivers a fantastic visitor experience throughout the year.

Over the next six to twelve months, the campaign will feature a series of summer and winter-themed films that will bring Edinburgh’s fascinating stories to life, from its fantastic folklore and magical myths to its historic shores and waters.

It will tell stories from beyond the grave and take a look at Edinburgh’s tasty past and present. Themed itineraries will invite citizens and visitors to explore undiscovered parts of Edinburgh, with more exciting chapters still to be revealed.

The campaign will also include inspiring imagery and dedicated story-themed content and itineraries on Edinburgh.org. This will be supported by targeted social media promotion and collaboration with industry partners and tourism businesses to help them tell their own stories to their loyal fans and audiences.

The overall aim will be to position Edinburgh as the top UK city break destination among domestic overnight visitors across Scotland and England as it emerges from lockdown, while encouraging citizens to engage more with Edinburgh’s cultural offer.   

We want to encourage businesses and residents to get behind the campaign by sharing their own stories of Edinburgh using #ForeverEdinburgh, to inspire their friends and fellow citizens and help them plan their next outing in Scotland’s capital city.

Councillor Adam McVey, City of Edinburgh Council Leader, said: “Forever Edinburgh – The Story Never Ends’ is designed to inspire people to get out and about safely and confidently as they seek out old favourites and discover new ones – creating memories that will last a lifetime. All the while supporting our vibrant local businesses as Edinburgh gets back to its fabulous self.

“This campaign puts our people, place and environment at its heart and mirrors our longer-term tourism strategy, approved just before the pandemic took hold. We’re sticking with our long-term goals and have mapped out a sustainable way forward for our tourism sector which Edinburgh’s residents asked for. Ultimately, we need a Team Edinburgh approach to deliver on those aspirations. 

“So, I encourage our residents, our businesses from retail and hospitality and our tourism tourism sector to celebrate all that is great about our Capital by telling their own stories and bringing the beauty of our city and landscapes to life.  

“Our story is ever-changing and never-ending, and we want our residents and visitors to be a part of that too, helping support our local economy and our City’s fair, inclusive and sustainable recovery.

Donald Emslie, Chair of Edinburgh Tourism Action Group, said: “The reopening of the sector on 26th April is hugely welcome news and after the turmoil of the last year, it is vitally important that we support the recovery of our tourism and hospitality sector throughout the coming weeks and months.

“We are looking forward to encouraging residents and visitors to get out and about to experience the best our city has to offer and supporting our local businesses in the process.

“We will of-course be doing this in the face of strong competition from destinations right across the UK, all of whom will be working just as hard to attract visitors, particularly from UK and Scottish markets.

“We are therefore delighted to have been champions of the Forever Edinburgh initiative since last year. Chairing the Forever Edinburgh Working Group over the last few months has ensured a true partnership approach which has been gratefully recognised by both VisitScotland and Scottish Government whose funding support has allowed us to develop a promotional platform that can work for all tourism and hospitality businesses across the city. 

“We’d like to invite everyone right across the city to get behind the campaign and to create and share their own stories with locals and visitors alike.”

Paula Ward, Regional Leadership Director at VisitScotland, said: “Edinburgh is Scotland’s tourism crown jewels and this exciting campaign will help to reinvigorate the city’s tourism sector as it recovers from the devastation left by the pandemic.

“It is the city’s stories and people that are the foundation of what makes Edinburgh a world-class visitor destination. Forever Edinburgh will not only showcase the experiences and businesses found across the city but will act as a springboard for the surrounding regions, with dedicated regional pages, spreading the benefits of tourism to the capital in a sustainable and responsible way.

“For tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the well-being of everyone who experiences it.”

The ‘Forever Edinburgh – The Story Never Ends’ campaign has been part funded by the Scottish Government’s Regional Recovery Fund and VisitScotland’s Market Readiness Fund.

It will build on last year’s successful launch of Forever Edinburgh – a city-wide collaboration of business from the tourism and hospitality sectors, alongside the Council and other partners, including VisitScotland, ETAG and Scottish Enterprise – and the #ShopHereThisYear, a year-long inspirational digital campaign, aimed at Edinburgh residents encouraging them to support local businesses in neighbourhoods across the city, which kicked off late last year.