New vaccine marketing campaign urges millions to boost their immunity

COVID-19 and flu marketing campaign launches in England today encouraging eligible people to get their vaccines ahead of winter

A new country-wide marketing campaign urging millions of eligible people to get their flu and COVID-19 booster vaccines to top up their immunity will launch today (Monday 24 October), as almost 10 million people in England have already received their boosters.

Over-50s in Scotland can book their winter vaccines from today (October 24) protecting them from COVID-19 and flu, easing pressure on the NHS this winter.

Adverts will air across television, radio, social and digital media, stressing the importance of people getting both vaccines to increase their protection this winter.

Targeted communications for individuals with long term health conditions, pregnant women and ethnic minority communities, with a particular focus on those with low vaccine confidence, will also appear, and will include examples of where vaccine uptake rates have been low in the past.

More than 10 million people are expected to have received their COVID-19 autumn booster in England by today, with 49.5% of those 65 and over getting their flu jab, helping protect against serious illness throughout the winter.

Latest COVID-19 data has shown continued high rates of cases and hospitalisations in recent weeks.

Cases of flu have climbed quickly in the past week, indicating that the season has started earlier than normal. This is leading to increased pressure on emergency departments, with rates of hospitalisations and ICU admissions rising fastest in children under 5.

Deputy Prime Minister and Health and Social Care Secretary, Thérèse Coffey received her autumn booster this week and urges those eligible to take up the offer as soon as possible, saying: “Our COVID autumn booster and flu vaccination programmes are in full swing. Vaccines are our best line of defence against both viruses and will help keep people out of hospital this winter.

“While we have made great progress with almost 10 million people already boosted, including me, we are actively encouraging, through our new marketing campaign, everybody eligible to come forward for both jabs as soon as possible.”

Vaccination for flu is currently behind last season for pre-schoolers (12.1% in all 2 year olds and 12.8% in all 3 year olds), pregnant women (12.4%) and under 65s in a clinical risk group (18.2%).

Vaccines are the best defence against both viruses and will help reduce the amount of people requiring hospital treatment, reducing pressure on the NHS.

Deputy Chief Medical Officer for England, Dr Thomas Waite said: “The restrictions we had in place to curb the spread of COVID and protect the NHS last year also prevented the flu virus from spreading as we would normally expect to see, so levels of immunity in the population are likely quite low.

“Flu has started circulating at low levels, mainly in children and younger people at the moment. As winter approaches, we can expect flu and COVID cases to rise in all age groups. Getting vaccinated against both viruses is the most important thing you can do to reduce your chances of getting seriously ill.

“If eligible please come forward for your jabs as soon as you can – it is important to be protected before any winter surges begin.”

Dr Mary Ramsay, Director of Immunisations at UK Health Security Agency, said: “The latest data follows the pattern we predicted, and a difficult winter is expected.

“This year we want people to think about COVID-19 and flu as equally important – and both vaccines will provide a ‘boost’ this winter. COVID-19 vaccine protection decreases over time and topping up immunity will help to provide better protection against new variants.

“So far, we have seen millions of people getting their vaccines, particularly older age groups who remain at risk of severe illness and deaths from both diseases. Having both vaccines will help to protect you and to protect the health service so we can continue to treat patients with other conditions.

“I urge everyone who is eligible to book your vaccine as soon as you can and not to delay – you could be in contact with flu or COVID-19 tomorrow.”

NHS director for vaccinations and screening, Steve Russell said: “Thanks to the efforts of staff, the NHS autumn booster programme has vaccinated twice as many people as it had at this stage last year with almost 10 million people getting their COVID-19 boosters already.

“We are seeing evidence of increasing levels of COVID and flu infections in the community and care homes, and so ahead of what will be a very challenging winter, it is vital that everyone eligible gets protected; it has never been easier to get your vaccines, so book in without delay.

Building on the success of the 2021 to 2022 COVID-19 vaccination campaign, this year’s campaign will stress that the protection provided by vaccines wanes over time, so everyone eligible should boost their immunity by getting both vaccines ahead of a difficult winter.

The adverts use blue (flu) and yellow (COVID-19) halos to represent the protection both vaccines provide.

They will run on TV, video on demand, radio, social and digital channels. Highly targeted, eye-catching information on digital channels will help to reiterate the importance of boosting your immunity ahead of a difficult winter by booking jabs early.

The NHS Winter Vaccines chatbot will return, helping to guide those who are searching online for the right information. This instant online conversation tool was first developed to support last winter’s campaign and answers frequently asked questions with trusted NHS information in a single place.

Multicultural community activity will see teams of campaign ambassadors engage with a range of different ethnic groups who tend to be more vaccine hesitant. This will take place across the country in high footfall places of worship and nearby community settings. Dedicated radio adverts and unique social media material will reinforce key messages.

Around 33 million people are eligible for the flu vaccine and 26 million people are eligible for the COVID-19 booster in England.

Over-50s in Scotland can book their winter vaccines from today (October 24) protecting them from COVID-19 and flu, easing pressure on the NHS this winter.

Winter vaccines for remaining priority groups

Over-50s can book their winter vaccines from tomorrow (October 24) protecting them from COVID-19 and flu and easing pressure on the NHS this winter.

Those aged 50-64 can book an appointment on the NHS Inform website making it simple to arrange a time which suits them. Appointments can also be rescheduled online – with a national helpline available for those without internet access.

More than 870,000 people have already come forward for their COVID-19 and flu vaccines, including healthcare staff, care home residents, over 65’s and those at high risk – with over 1.7 million vaccines being administered.

Over two million Scots are being offered both vaccines during the course of the programme and a nationwide marketing campaign – ‘Don’t let your protection fade’ – is raising awareness of the importance of topping up protection against the illnesses – so far, 93.9% of people have received both flu and COVID-19 jabs at the same appointment.

Public Health Minister Maree Todd said: “Uptake continues to be encouraging showing the people of Scotland are keen to protect not just themselves, but their loved ones and the NHS. People who are vaccinated are less likely to become seriously unwell from COVID-19 or flu.

“We are working hard to ensure Scotland maintains its reputation as a leading nation for vaccine uptake – continuing the huge success of the vaccination programme since it was first rolled out in December 2020.

“The flu virus is always changing and COVID-19 protection can fade over time so I would ask everyone eligible to take up the offer of their winter vaccines so we can all stay safe over the winter months.”

1,741,484 COVID-19 and flu vaccines have been delivered since the winter vaccine programme launched.

Both new bivalent vaccines, which target Omicron and the original variant of COVID-19, are being deployed alongside existing vaccines, though the vaccination individuals receive will depend on age and vaccine availability. Both the current and new bivalent vaccines provide good protection from severe illness and hospitalisation from known COVID-19 variants.

Rearrange or opt-out of your vaccination appointment | NHS inform

Winter vaccines | NHS inform

Those without access to the internet can call the national helpline on 0800 030 8013.

Anyone aged 12 years and over who has missed an appointment for their initial course of the COVID-19 vaccine can reschedule through the NHS Inform online.

Appointments for children under 12 must be booked/rescheduled by calling 0800 030 8013. 

Glasgow Bounce Black Loan fraudster disqualified as company director

Brendan Michael Gaughan, 40, from Glasgow has been disqualified as a director for 12 years, after using his companies to take out Bounce Back Loans totalling £135,000 that the companies were not eligible for.

Gaughan was director of three separate property management companies, Gaughan Group Ltd, Gaughan Property Ltd, and Rentl Property Ltd. They were only incorporated in February 2020 and did no business until April 2020.

As a result, they were not eligible for funds through the Bounce Back Loan (BBL) scheme, which was available only to firms that had been doing business on 1 March 2020.

However in May 2020, Gaughan Group received a BBL of £50,000, Gaughan Property received a BBL also of £50,000, and Rentl Property Ltd received a BBL of £35,000.

Gaughan transferred all the funds into a single account and proceeded to use the money to buy a property worth nearly £160,000 in August 2020. He then sold the property in March 2021 for just over £140,000, and on the same day transferred £100,000 of the proceeds to his personal account.

All three companies were put into liquidation on 11 October 2021, which triggered an investigation by the Insolvency Service.

The Secretary of State accepted disqualification undertakings from Brendan Michael Gaughan, after he did not dispute that none of his companies had been eligible for Bounce Back Loans.

He has been banned for 12 years, effective from 27 October 2022.

The disqualification undertakings prevent him from directly, or indirectly, becoming involved in the promotion, formation or management of a company, without the permission of the court.

Steven McGinty, Investigation Manager at the Insolvency Service said: “Bounce Back Loans were made available for trading companies adversely affected by the pandemic.

“Brendan Gaughan should have known his companies weren’t entitled to the loans yet he took them anyway and used the funds for personal gain.

“We will not hesitate to take action against directors who have abused Covid-19 financial support like this.”

Brendan Michael Gaughan is of Glasgow and his date of birth is November 1982.

Gaughan Group Ltd – SC655799

Gaughan Property Ltd – SC655896

Rentl Property Ltd – SC655897

Disqualification undertakings are the administrative equivalent of a disqualification order but do not involve court proceedings.

Persons subject to a disqualification order are bound by a range of other restrictions.

Information about the work of the Insolvency Service, and how to complain about financial misconduct.

Record number of Scotland’s A&E patients wait over eight hours

Responding to the latest figures showing the Royal Infirmary of Edinburgh sees only 40.6% of A&E patients within 4 hours, Foysol Choudhury MSP said: “The figures for patients being seen at A&E within 4 hours in Edinburgh remain alarmingly low, even before the anticipated winter crisis hits.

“The Cabinet Secretary for Health has said that ‘recovery from Covid will not happen overnight’, but we are yet to see any evidence of recovery at all. The 4-hour figures for NHS Lothian last averaged above 90% in March 2021, while the figures for Edinburgh Royal last averaged above 90% in October 2020. The trend has been downwards since then.

“Hard-working NHS staff are doing their best for patients in very difficult circumstances, but they are being let down by long-running structural failures which remain unresolved by this SNP-Green government.

“The Scottish Government needs to take urgent action now to arrest two years of decline in our health service, or risk putting patient safety in jeopardy over winter.”

The Scottish Conservatives said: “This week, A&E waiting time figures showed 1506 patients waiting more than half a day in emergency departments.

“Hardworking NHS staff are being pushed beyond their limits and patients are suffering needlessly as a result of SNP inaction.”

Mr Yousaf said: “A&E departments are working under significant pressure and, in common with other healthcare systems across the UK and globally, the pandemic continues to impact performance.

“Recovery from Covid will not happen overnight, which is why we are continuing to work with boards on a number of measures to reduce pressure this winter.”

Comparison Table: NHS Boards and Scotland

Date ↓ NHS Board Attendance % within 4 hours
09-Oct-2022 NHS Ayrshire & Arran 1,818 67.2
09-Oct-2022 NHS Borders 577 60.5
09-Oct-2022 NHS Dumfries & Galloway 956 78.6
09-Oct-2022 NHS Fife 1,328 63
09-Oct-2022 NHS Forth Valley 1,145 39.7
09-Oct-2022 NHS Grampian 1,923 62.5
09-Oct-2022 NHS Greater Glasgow & Clyde 6,471 63.6
09-Oct-2022 NHS Highland 1,257 78.4
09-Oct-2022 NHS Lanarkshire 3,793 54.3
09-Oct-2022 NHS Lothian 4,488 61.7
09-Oct-2022 NHS Orkney 95 93.7
09-Oct-2022 NHS Shetland 187 92.5
09-Oct-2022 NHS Tayside 1,546 90.4
09-Oct-2022 NHS Western Isles 100 96
09-Oct-2022 NHSScotland 25,684 64.2

Former nurse disqualified as a company director for 10 years

Director of health and wellbeing company falsely claimed £30,000 Bounce Back Loan for personal gain during pandemic

Monica Coyle, 51, from Kilmarnock has been disqualified as a director for 10 years after fraudulently claiming a £30,000 government Bounce Back Loan (BBL).

Coyle, a former NHS nurse, was director of Positive Pulse Limited, a health and wellbeing company which provided health checks to employees of businesses. She had also been president of business and professional women’s group Ayrshire Business Women in 2019.

Coyle applied for the Bounce Back Loan in May 2020 after the Covid-19 pandemic impacted her business.

She falsely declared turnover of £130,000 in her application, rather than the actual turnover of her business, which was less than £5,000.

As a result, Coyle received a BBL of £30,000, of which she spent over £26,000 on personal use.

Bounce Back Loans were earmarked for small to medium sized companies impacted by Covid-19, and the loans were designed to support the company, rather than for the director’s own gain.

Positive Pulse Limited went into Creditors Voluntary Liquidation in February 2022, owing £30,000 to the bank, in respect of the BBL.

The Secretary of State accepted a disqualification undertaking from Monica Coyle, after she did not dispute that she caused the company to apply for, and receive, a BBL of £30,000 which the company was not entitled to, following which she received personal gain.

Her ban is effective from 16 September 2022 and will last for 10 years.

The disqualification undertaking prevents Monica Coyle from directly, or indirectly, becoming involved in the promotion, formation or management of a company, without the permission of the court.

Investigation Manager Steven McGinty said: ‘Bounce Back Loans were made for the economic benefit of the company, not for directors’ personal gain.

‘Monica Coyle exploited the scheme and took taxpayers’ money during the pandemic which she knew she was not entitled to.’

NHS Lothian: Winter Vaccinations

If you are aged 50 to 64 with no additional risk factors, please wait to be contacted about your winter vaccination appointment. The flu and COVID-19 vaccines are being given to those most at risk first.

For more information visit http://nhsinform.scot/wintervaccines

Covid-19: Weekly testing to end for health and social care workers

Health and social care workers will no longer be required to test for COVID-19 every week as asymptomatic testing is paused by Wednesday (28 September).

The four UK Chief Medical Officers agreed it is safe to halt weekly staff testing, visitor and carer testing and hospital admission testing following a change to the Covid-19 alert level and, importantly, a high uptake of vaccinations.

Stakeholders were informed of the change to the guidance on 14 September and some healthcare and social care settings may therefore choose to pause regular testing before the end of the month.

It is the latest restriction to be lifted in health and social care settings – following the decision earlier this month to remove the requirement for facemasks in social care homes.

Testing will remain in place for admissions into care homes and to support appropriate clinical diagnosis and treatment for hospital patients and care home residents.

Unpaid carers and visitors to care homes and hospitals will no longer need to undertake routine testing, but those planning to see family or friends in these settings are advised follow the ‘Covid Sense’ guidelines and steer clear if they are unwell.

Health Secretary Humza Yousaf said: “The huge success of our world-leading vaccination programme means we are now able to pause routine asymptomatic testing in most high-risk settings.

“This is the latest step in our return to normal life, but we must apply Covid Sense to keep these freedoms and ease the pressure on the NHS over winter.

“Vaccination remains our best line of defence against COVID-19 and I urge everyone who is eligible for the winter vaccination programme to take up the offer of an appointment when it’s offered.”

COVID sense | NHS inform

Facemasks no longer recommended in social care

Guidance relaxed in line with latest clinical advice

Social care staff and visitors are no longer being advised to wear facemasks at all times under new guidance published today (7 September).

The recommendation has been lifted due to a sharp drop in coronavirus infections and a reduction in severity of illness, which has been driven by Scotland’s successful vaccination programme which has so far seen more than 12 million Covid-19 vaccine doses administered in Scotland.

Care home residents and their loved ones will benefit from these more relaxed visiting arrangements. Masks and face coverings in social care may still be worn if recommended in certain situations, such as a local outbreak of COVID, or if staff deem it necessary. Staff and visitors remain free to wear one if they choose.

This guidance balances the risk of harm from COVID-19 with the impact masks can have on communication, mental wellbeing and rights and choices of those working in and using social care services.

Social Care Minister Kevin Stewart said: “Our phenomenally successful vaccination programme has driven down infections and saved the NHS from untold pressures.

“Removing the need for facemasks in social care settings including care homes is the latest step in our path to recovering from the pandemic.

“This will make communication and relationships easier in care settings, benefiting mental health and promoting the rights and choices of those working in and using social care.”

 Read the new guidance for face mask use in social care settings.

Winter vaccines programme begins

Elderly care home residents are among the first to receive COVID-19 and flu vaccines as the winter vaccine programme gets underway.

More than two million people in Scotland will be offered vaccines over the next three months – helping protect the public and relieving pressure on the NHS.

Invitations will have been sent to all over 65s by the end of the week and more than 41,000 frontline health and social care workers have booked appointments through the portal since it opened last month, continuing efforts to keep Scotland as the UK’s leading nation in vaccine uptake.

Both new bivalent vaccines, which target Omicron and the original variant of COVID-19, will be deployed alongside existing vaccines, though the vaccination individuals receive will depend on age and vaccine availability. Both the current and new bivalent vaccines provide good protection from severe illness and hospitalisation from known COVID-19 variants. The COVID-19 vaccine will be given at the same time as the flu jab where possible.

Health Secretary Humza Yousaf visited the Victoria Manor care home in Edinburgh where residents Agnes Taylor and Andrew Young were among those being vaccinated.

Mr Yousaf said: “This country is indebted to those dedicated frontline workers who work tirelessly to get the majority of Scots immunised all year round – and whose efforts have led to a sharp reduction in hospitalisations in recent months.

“Vaccination remains the best way to protect yourselves, your loved ones, and the NHS from both COVID-19 and flu viruses, and I encourage you to take up the offer of a booster when you receive your appointment.”

Edinburgh Health and Social Care Partnership Primary Care Strategic Lead David White said: “Like colleagues across Scotland, we’ve been preparing for the winter vaccination programme. Everyone eligible across Edinburgh, should have easy, local access to receive both flu and Covid-19 vaccinations.

“As with other recent campaigns, we have made special arrangements for care home residents and others who are recognised as  ‘house-bound’. This includes the eligible partners and carers who will be able to be vaccinated during the same visit. Over 1.25 million people in Edinburgh have received their vaccinations since December 2020, and we encourage all eligible people to attend for vaccination.”

93-year-old Victoria Manor resident Mrs Taylor said: “It’s good being able to have both vaccinations at the same time here in the care home.

“I’m getting both to help my protection and of course, for the protection and safety of others in the care home or visiting.”

More information on winter vaccines | NHS inform