Johnnie Walker Princes Street marks one million visitors milestone

  • World’s Leading Spirit Tourism Experience” has hosted over 1M guests from over 141 Countries
  • 80% of visitors note a positive influence on Scottish tourism
  • Further stats & downloadable infographics are available here.

Johnnie Walker Princes Street, the World’s Leading Spirit Tourism Experience, is celebrating a massive milestone this week, having now welcomed over 1 million visitors from 141 countries just three years since opening its doors.

Secretary of State for Scotland Ian Murray was on site today congratulating the team as they celebrated the milestone.

The venue leverages AI powered personalisation technology to help guests discover their personal flavour profile, which is then used to tailor their experience on Johnnie Walker Princes Street’s signature “Journey of Flavour”.

To date, the experience has collected the flavour profiles of over 100,000 guests, an invaluable resource for product development. The experience seeks to inspire visitors to explore the wider world of Scotch Whisky as it relates to their own personal tastes, breaking down barriers including those around how the drink should be enjoyed by focusing on cocktail culture, serving almost 700K highballs and cocktails alone since opening.

Johnnie Walker Princes Street serves as a key destination within Scotland’s vibrant food and drink landscape, attracting visitors eager to immerse themselves in local culture. According to the Scotland Visitor Survey 2023, nearly half (46%) of visitors to the country engage in food and drink activities during their stay, with 26% visiting a whisky, gin distillery or brewery, and 21% visiting a whisky distillery.

The venue’s formula has proved a successful one, with Johnnie Walker Princes Street garnering an impressive “Net Promoter Score”, a trusted metric for measuring customer experience, of 85, and 91% of visitors’ perception of Johnnie Walker improving post visit using “brand conversion” tracking.

The nearly 50/50 male and female gender split  is a particular point of pride.

The Rt Hon Ian Murray MP, Secretary of State for Scotland, said: “It was incredibly exciting to visit Johnnie Walker Princes Street today to celebrate this hugely important milestone.

“It’s a fantastic attraction, making a huge contribution to Edinburgh’s tourism and the local economy. And of course, it’s a huge promotion for Scotch whisky, one of Scotland’s biggest success stories, and a key part of Brand Scotland.”

Guests from Australia to Zimbabwe and everywhere in between have passed through the venue’s doors since September 2021. With 24% of guests visiting from countries with high spend per head like the US 7 and 80% of visitors noting Johnnie Walker Princes Street’s place in supporting the growth of Scottish Tourism 2.

Vicki Miller, Chief Executive at VisitScotland, said: “This is an amazing achievement by Johnnie Walker Princes Street. It is a testament to the investment and confidence of Diageo in creating a luxury visitor experience in the centre of the city, and the staff, whose work has maintained its popularity.

“Scotch whisky is a unique part of our cultural heritage and as such is hugely important to what makes Scotland a must-visit destination. Our own research shows that a quarter of all visitors to Scotland take in a whisky, gin or brewery experience.

“Since opening in 2021, Johnnie Walker Princes Street has become an essential attraction while complementing the burgeoning food and drink experiences across the city. Its popularity will no doubt have helped support the successful post-pandemic recovery of international tourism.”

Dafydd Pugh Williams, Managing Director of Diageo’s Scotland Brand Homes added: “Johnnie Walker Princes Street was launched to recruit consumers from around the World to Johnnie Walker and indeed the entire Scotch Whisky category.

“We wanted to disrupt consumer perceptions of Whisky through offering a pioneering experience which demonstrated the huge breath of flavours with the category, the incredible history of Johnie Walker and champion the people and communities which have helped make the brand a global icon.

“We could not be prouder of the venue’s hugely dedicated team who have made such an impact on so many guests in just three short years. We’d like to thank our colleagues in the Scotch Whisky Association and Visit Scotland for their continued support as we work together to showcase Scotch, and Scotland, to the world.

“Most excitingly we feel like we’re just getting started and there is plenty more growth to come as we Keep Walking.”

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World Premiere at St Mary’s

🎵 Join us for a world première!

✨ Our renowned choir will give the first performance of Joanna Marsh composer‘s new piece ‘The Everlasting Covenant’ at Choral Evensong on Sun 6th Oct at 3.30pm!

💡 All welcome to join us, for FREE. https://tinyurl.com/3w9pnztw

Million-pound legacy for Scotland’s national Music School

St Mary’s Music School, Scotland’s national music school, is celebrating the most significant legacy to be received in its 50-year-long history, thanks to the generosity of School supporter and music enthusiast, the late David Hutcheson.

A great music lover, David was a major supporter of the Edinburgh School in his later years and a regular attender at its concerts and performances. He believed passionately in supporting young people and music.

His legacy to the School, which will total more than one million pounds, comes at an exciting time in the history of St Mary’s Music School, as it looks to develop and modernise its facilities and provide the best possible experience for generations of talented young musicians to come.

St Mary’s Music School Headteacher, Dr Kenneth Taylor, remembers David fondly: “David was a great music aficionado and a generous supporter of the School. His support of our young musicians during his lifetime was wonderful but his legacy is nothing short of remarkable.

” We are deeply grateful to David for supporting the School with such a significant gift. His generosity will live on with the School and help our aspiring young musicians to go on to careers as professional instrumentalists, composers, singers, conductors and music teachers around the world.”

A music aficionado

Born in the Borders and raised in a musical family, it was David’s mother – an excellent violinist – who inspired in him a lifelong love of music and encouraged him to become an accomplished pianist himself.

A keen collector throughout his life, David amassed a significant collection of antique furniture, British & European paintings and silver. 

Highlights of his collection will be auctioned by Lyon & Turnbull in their forthcoming Five Centuries sale on 4 – 5 September and across a range of specialist auctions this autumn.

All will benefit St Mary’s Music School, as was his wish.

Living Spaces: Outdoor photography exhibition opens in city centre vandalism hotspots

A new outdoor exhibition of photographs by five local photographers has gone on display in Edinburgh’s busy urban thoroughfares.

Living Spaces, commissioned by Places for People Scotland, part of the UK’s leading social enterprise, has been installed in five different locations across the city, all of which were identified as vandalism hotspots following numerous repairs and treatments by the Places for People Scotland team over the years. 

After identifying the locations, Places for People Scotland brought local photographers on board, who suggested various images which they believed would work well across the sites.

The artists and Places for People Scotland recognised the importance of resident participation in this project – as these are ‘living spaces’ –  and customers living in the area were invited to  select the final images to go on display using an online poll.

The chosen photographs vary from moments of calm within the natural world, to colourful snapshots of interior and exterior life around the city.

Katie Smart, Director of Places for People Scotland said: “We are delighted to see this project come to life, our goal with this project was to transform living spaces across the city that had been victim to vandalism for both our customers whose homes are in the area and the wider Edinburgh community.

It was important to us to involve our customers in the decision process, it feels extra special knowing that the artwork has been chosen by those most affected whilst being able to provide incredible local photographers with a platform for their work.”

Christina Webber, participating photographer and Director of AGITATE, said: “It’s such a joy to see this project realised and AGITATE are proud to host a version of the work at 6WS during the Festival season.

“We love the August buzz and to be able to platform local artists to a visiting international audience is a really important opportunity.

“As a photographer, exhibiting work in alternative spaces with so many people passing each day is really exciting. Engagement with photography is so often digital, having the chance to be part of people’s everyday journeys is a privilege.”

Smaller scale versions of all the works are on display at 6 William Street (6WS) throughout August, alongside a Festival ‘rest space’ and a short programme of drop-in workshops to complement the work.

The artists whose work is included in the project are:

Dave Ferrie

Everything that exists in cities is of interest to Dave, but particularly the areas where old and new meet, and the spaces where nature and man-made structures coexist.

Dave loves exploring urban environments and photographing the moments, places and sights which grab his attention.

Kat Gollock

Kat is a graduate of both Stevenson College (now Edinburgh College) and Edinburgh Napier University, where she graduated with first class honours, and has over 15 years experience in the photography industry. 

Kat specialises in events, portraiture and live performance. As well as commercial photographic work, she teaches photography, and is an exhibited photographic artist and a published writer on the subject. 

Zoe Hamill

Zoe is a photographer from Co. Antrim, now living in Edinburgh.

She is interested in the relationship between humans and the environment, as well as the systems of classification that we use to make sense of the world around us. 

Jack Low

Jack Low is a lens-based visual artist based in Glasgow, having studied Photography and Film at Edinburgh Napier University.

Drawn into photography at a young age through an interest in technology, he has produced works critically examining modern culture, social media and the human condition through means of installation pieces and typologies.

Christina Webber

Christina is a visual artist who loves pictures, words, and their potential when put together. She completed a First Class BA (Hons) in Photography & Film from Edinburgh Napier University in 2015, and works as a Freelance Digital Communicator for a variety of clients.

Additionally, Christina is Co-Director of AGITATE, a hub for photography based in Edinburgh’s West End.

St Mary’s Cathedral Choir returns this Sunday

🎵 Our Cathedral Choir is back this Sunday for the Edinburgh Festival Fringe following summer break!

✨ All are welcome to experience the beauty of St Mary’s and its musicians all year, for free.

📯 Festival Services with the Choir start this Sun 11th Aug; Choral Evensong is at 3.30pm, while the Cathedral Eucharist is at 10.30am.

🔗Full Festival Service details: https://www.cathedral.net/whats-on

🎶 The Cathedral Choir also has a concert on Fri 23 Aug at 6pm: https://www.cathedral.net/…/cathedral-choir-classical…

Intercontinental Edinburgh The George and Edinburgh College of Art unveil winning artwork in tribute to Susan Ferrier

InterContinental Edinburgh The George Hotel has unveiled a commissioned artwork in celebration of one of the city’s great literary figures, Susan Ferrier, on the bicentenary of her novel The Inheritance.

The initiative, in collaboration with Edinburgh College of Art (ECA), the University of Edinburgh has culminated in a beautiful piece that will be permanently displayed in the new Ferrier Suite at InterContinental Edinburgh The George Hotel.““

Following a competitive selection process involving numerous talented students from ECA, Ella Williams’ standout piece entitled ‘Studies from Ferrier’s The Inheritance’ was chosen as the winning entry. The piece stood out for its creativity, depth and heartfelt homage to Susan Ferrier’s ‘The Inheritance’ and its contribution to Scottish literature, 200 years after being first published.

The work by Ella Williams, a third-year Fine Art student, features a collection of smaller narrative paintings that portray key elements and scenes from the novel, focusing on Ferrier’s critique of marriage in the novel.

Her work laid bare the realities of the marriage market or the alternative of being an unwed women in 1824, the year of its publication. 

The paintings also reference Ferrier’s connection to Edinburgh, specifically the InterContinental Edinburgh The George Hotel townhouse itself, where she once lived. The collected images seek to imply a narrative while remaining ambiguous to inspire curiosity amongst its audience about Ferrier’s work.

Williams’ intention was to illustrate the novel’s protagonist, Getrude St. Clair, and her journey largely through symbolism, representing the strong female character navigating the constraints of the period setting. Leaning into aspects of romantic imagery, Williams was intrigued by Ferrier’s use of the romance genre as a subversive means to comment on the position of women in society.

Williams explained: “Several of the paintings illustrate key settings within the novel, while others represent Gertrude’s journey of self-discovery in pursuit of a suitor that is her equal, symbolised by the clasping of hands and elements of romantic imagery such as roses.”

The figurative paintings are framed to exclude the faces of each subject, avoiding too literal an interpretation of the characters and allowing the viewers imagination to take precedence, deciding if Ferrier or Gertrude in the subject.

Williams continued: “I sought to nod to Ferrier’s residency in the building portraying elements of the hotel that would be recognisable to guests such as Ferrier looking out the window of the suite and a tea set that matches those available to guests.

“I’m delighted to have won this art project and can’t wait to see my piece displayed within the hotel and being enjoyed by visitors to the city.”

Jonathan Dawson, General Manager at InterContinental Edinburgh The George Hotel, said: “We are thrilled to showcase Ella Williams’ stunning piece within the hotel.

“Her work not only honours Susan Ferrier’s literary achievements but adds another piece to our already rich cultural heritage. This partnership with Edinburgh College of Art has been incredibly rewarding, and we looking forward to seeing how Ella’s work will inspire our guests.”

Susan Mowatt, Head of Art, Edinburgh College of Art, said: “Ella Williams’ artwork is a testament to the talent and creativity nurtured at our institution. We are proud to support initiatives that connect our students with the community and celebrate our city’s historical figures.”

As well as becoming part of the hotel’s heritage, Williams also received a purchase price of £3,500 for her artwork, an overnight stay in the Ferrier Suite and dinner in the hotel’s restaurant Le Petit Beefbar.

Artistic runners up from ECA include Chengyi Xu Xu and Amy Sema who each won an overnight stay and dinner in Le Petit Beefbar.

‘Studies from Ferrier’s The Inheritance’ will be displayed in InterContinental Edinburgh The George’s Club InterContinental lounge over the summer, before being put on permanent display in the hotel’s Ferrier Suite in celebration of the author’s unique connection to the hotel.

British Summer Sports Afternoon Tea at The Caledonian Edinburgh

Celebrate the spirit of British summer sports with The Caledonian Edinburgh’s latest afternoon tea, featuring a variety of innovative sandwiches such as Squash, Chilli & Coconut Quiche; Hoisin Duck Crème Fraîche Wrap; and Steelhead Smoked Trout & Pear Chutney.

The pastry chefs have hit it out of the park with selections including the baseball Yogurt & Mango Compote Macaron; football Mint Buttercream & Lime Ganache Battenberg; and tennis Coconut Paste & White Chocolate Crunch Pepite – for sport fans and pastry lovers alike.

Standing proudly at the West End of Princes Street, this former Victorian railway building hotel nestles in the shadow of the imposing Edinburgh Castle. Its reputation for style and excellence has attracted generations of locals, internationals, and notable personalities for over one hundred years.

Formerly the station concourse and ticket office, The Lounge represents the historic heart of the Caley – the perfect setting for an unforgettable afternoon tea. 

The British Summer Sports afternoon tea is available in The Lounge, The Caledonian Edinburgh daily from 12:30 – 4pm. Gluten free, vegan, and children’s menus are also available. The menu can be viewed here.

Bookings can be made by emailing dining@edinburghcaledonian.com or calling the reservations team directly at 0131 222 8832.

Drag Race royalty Kitty Scott-Claus brings the house down at Johnnie Walker Princes Street

Drag Race royalty Kitty Scott-Claus brought the house down at Johnnie Walker Princes Street, Edinburgh, tonight with a fabulously fierce performance at the five-star visitor attraction to celebrate Pride Edinburgh which kicks off this weekend (22nd June).

The talented queen took to the stage in an all singing, all dancing extravaganza for visitors to the Pride Edinburgh pre-show hosted in the Label Studio, one of the World’s Leading Spirit Experience’s first-class event spaces.

Head to Johnnie Walker Princes Street this Pride weekend to enjoy the best view of Edinburgh Castle in the city, cocktails, mocktails and so much more: 

https://www.johnniewalker.com/en-gb/visit-us-princes-street/

Edinburgh sees record number of people travelling by bike

More than 2,000 daily bike trips on Leith Walk in May, following completion of cycle lanes between Leith and Picardy Place

New traffic data collated by Cycling Scotland, Scotland’s national cycling charity, has revealed how the growing network of cycle routes in Edinburgh is encouraging record numbers of people to travel by bike.

Through May 2024, a daily average of 1,812 bikes were recorded travelling on the cycleway on Leith Walk, with a peak of 2,107 journeys on 30th May.[1]

Demonstrating the significant year-on-year growth in cycling on Leith Walk, a total of 219,070 bike journeys were recorded along the route between January 2024 and the end of May 2024 – almost double the number recorded over the same time period in 2022 (117,969). Data shows that cycling volumes are at their highest during commuting times, indicating many people are using the route for everyday journeys.

Data was captured by an automatic counter located on the cycle path at Picardy Place, one of Cycling Scotland’s nationwide network of counters, funded by Transport Scotland to help measure cycling levels across Scotland.

In addition, a survey organised by Cycling Scotland to monitor traffic over a 48-hour period between 15th and 16th May, recorded that bikes accounted for 9.1% of all journeys on Leith Walk: a level of modal share rarely seen in Scotland.

A person cycling on Melville Street separated cycle lane, part of the City Centre West to East Link (CCWEL) route in Edinburgh

On the other side of the city centre, Melville Street also recorded a high cycling modal share of 6.4%. The number of cycling journeys in Edinburgh is up 12% compared to May 2023, and up 19% compared to May 2022.

The sustained growth in bike journeys seen on Leith Walk comes after the completion of fully separated two-way cycle lanes along the 2km route, as part of the Trams to Newhaven project, connecting communities in Leith and Edinburgh’s city centre. The route was developed by City of Edinburgh Council, with funding from the Scottish Government.

The route has also recently connected to the newly opened 4km City Centre West to East Link (CCWEL), which runs from Roseburn to Picardy Place via Haymarket Train Station, and is already seeing increases in cycling.

The results in Edinburgh follow on from an autumn 2023 traffic survey in Glasgow, which similarly revealed record levels of cycling along the newly completed South City Way.

Elspeth at Leith Walk

Leith resident Elspeth, who uses the Leith Walk and CCWEL routes to cycle to work in Edinburgh Park several times a week, said: “I use the Leith Walk cycle lanes regularly – for travelling to work but also for lots of other shorter journeys, like popping into town or visiting friends.

“The separated cycle lanes have made my bike journeys so much more relaxed, and thanks to CCWEL, it’s now almost completely on separated cycle lanes. It means I can go whatever pace suits me without feeling rushed with traffic on my tail.”

“I love how it gives me independence and allows me to get about town. I find getting around by bike is great for my physical and mental health, and I love the passing waves and nods from other people on bikes in the morning!”

People cycling on Leith Walk

Rowan Simpson, Monitoring and Development Officer at Cycling Scotland, said: “It’s really encouraging to see more than 2,000 people are cycling on Leith Walk each day – yet more evidence that where Scotland builds networks of connected cycling routes, separated from vehicle traffic, more people travel by bike.

“We know that road safety is the single biggest barrier to more people cycling, and the early success of Leith Walk and City Centre West to East Link underlines the critical role of safe, convenient, separated cycle routes, if more people are to choose cycling for short and medium journeys.”

“The new cycle routes make it possible to cycle to Edinburgh Waverley and Haymarket stations more safely, supporting multi-modal journeys by bike and public transport and helping more people to choose sustainable transport.

“With transport the largest source of carbon emissions in Scotland, we need to help more people to cycle, walk and wheel safely. Investing in dedicated, separated cycling lanes, limiting polluting traffic growth and helping everyone to access bikes, training and bike storage are all key actions to reduce our climate impact and improve health.”

Person cycling southbound on Leith Walk

Transport and Environment Convener of City of Edinburgh Council, Councillor Scott Arthursaid: “These are really exciting counts that showcase the significant growth in cycling on Leith Walk following completion of the Trams to Newhaven project and the connection with the recently opened City Centre West to East Link (CCWEL).

“The Leith Connections project will be continuing the segregated cycle infrastructure and public space improvements, from the Foot of the Walk northwards, first to Commercial Street and ultimately to Ocean Terminal in the north, Hawthornvale path in the west and Seafield in the east.

“This improved connectivity, and better active travel and public transport links support our wider ambitions to achieve net zero by 2030 and active travel across Edinburgh.

“Once the Leith Connections project is complete, this improved route will not only provide a safer environment for people walking, wheeling and cycling but will transform the area to create a more pleasant, welcoming space to spend time.”

Person cycling northbound on Leith Walk

Karen McGregor, Scotland Director at Sustrans, added: “Edinburgh residents want to safely and easily get around without needing to rely on a car. This new data shows the demand that can be unlocked by delivering safe walking, wheeling and cycling links like the City Centre West to East Link.

“People in Edinburgh know that every time they decide to travel under their own steam, they are helping their health, our planet and improving the quality of the air we all breathe – and delivering more of these opportunities has support across the city.

“It’s so important to build on the success of projects like CCWEL and deliver even more high-quality, active connections which give everyone fairer, better choices to reach the places they need to.”

Further data on cycle rates in Scotland can be found on the Cycling Open Data Portal.

Edinburgh Singers to perform Rossini’s Petite Messe Solennelle

TWO weeks to go until our performance of Rossini’s “Petite Messe Solennelle”, a masterful choral work that blends solemnity and grace with operatic flair.

Join us on Saturday 15th June, 7.30pm at St Mary’s Cathedral, Edinburgh – tickets are available here: https://www.thequeenshall.net/…/rossinis-petite-messe…