Police launch Operation Summer City 2024

Police in Edinburgh have today launched their annual campaign to keep people safe throughout the Edinburgh International Festival 2024.

Operation Summer City launches on Friday, 2 August, to coincide with the beginning of The Festival and will be in effect for the duration of the four-week event, which includes the Fringe, Book Festival, Art Festival and Film Festival.

Edinburgh’s population is expected to double to around one million people throughout August and an enhanced policing resource will be in place to engage with

As part of Operation Summer City, local officers from Edinburgh will be supported by colleagues from neighbouring divisions. National and specialist departments within Police Scotland will also be deployed to provide additional support and assistance.

Throughout Operation Summer City, Edinburgh Division’s social media channels will be used to offer a range of advice and guidance aimed at keeping people safe. The public should follow Police Scotland Edinburgh Division on Facebook and @PSOSEdinburgh on Twitter to view these messages.

Chief Inspector Paul Gillespie from Edinburgh Division said: “Edinburgh during the Festival is one of the most exciting places in the entire world and we want to ensure all of those enjoying the festivities remain safe throughout. 

“Over one million people will be within the Capital throughout August and those visiting the city-centre can expect to see a high-visibility police presence who are happy to speak with the public to address any issues they may have, as well as to respond to any reports of crime arising.

“To enhance our presence and ability to respond to any incidents occurring, we will have our mobile police station set up in Cockburn Street and anyone wishing to speak face-to-face with an officer is welcome to drop-in during the station’s opening hours.

“We want everyone to have an enjoyable, memorable and safe Festival and rest assured, we are doing everything we can to maintain Edinburgh’s status as one of Europe’s safest cities to live, work and visit.”

Scottish Secretary hosts a reception for Edinburgh’s festivals

Ian Murray thanks the hard work of people behind the scenes who make the festivals a success

The Secretary of State for Scotland, Ian Murray, hosted a reception as the Edinburgh Festivals get underway this week. 

The event, which was hosted in Queen Elizabeth House, the UK Government’s flagship building in Edinburgh, was attended by representatives from Edinburgh’s 11 Festivals. Scotland Office Minister Kirsty McNeill also attended. 

There was a performance from Ryan Corbett, a classical accordionist from Glasgow. 

The UK Government is supporting artists bringing work to the Fringe Festival through its ‘Keep it Fringe’ fund, an initiative launched in 2023. Supported by £1 million from the UK Government over two years (2024 and 2025), there are 180 recipients of £2,500 bursaries this year. 

The UK Government is also helping to fund a central premises for the Edinburgh Fringe Society to house staff and provide a venue for visitors throughout the year. 

Speaking at the event, Mr Murray said: “For three weeks in August, the city of Edinburgh becomes the global epicentre of culture as we welcome an explosion of creative energy. Artists and performers take to hundreds of stages all over the city to present shows for every taste. 

“It is of course not only a cultural and social asset, but a huge contributor to our economy, generating around £360m and supporting around 7000 jobs each year. The creative industries are the fastest growing part of our economy and we should nourish and support this growth.

“They are all a key part of Brand Scotland, and I am determined the Edinburgh festivals form part of our plan to attract international investment to Scotland, so that they can be enjoyed by future generations. 

“I would like to thank everyone involved in the festivals whose hard work helps make this success story possible.”

Lord Provost opens new state-of-the-art hearing centre

Scotland’s first state-of-the-art hearing stores open in capital 

  • Edinburgh has welcomed its first-ever World of Hearing store by Boots Hearingcare
  • Almost a fifth of people admit they may have a hearing loss but don’t wear a hearing aid
  • The new store gives customers an immersive experience in order to see which hearing aid is best for them. 

On Monday (29 July), Edinburgh welcomed Scotland’s first World of Hearing store from Boots Hearingcare.

The store is not a regular hearing test centre. It offers an impressive high-tech immersion room designed to revolutionise the way people think about hearing care. 

The Lord Provost, Robert Aldridge, officially opened the store, with councillors including Hal Osler, Lezley Marion Cameron, and Claire Miller in attendance, as well as representatives from the Lions Club and Deaf Action.

With approximately 11 million people in the UK living with an untreated hearing lossii, it is the UK’s second most common disability.  

The new World of Hearing store offers customers the chance to test out a range of hearing aids for themselves in a variety of settings – such as a busy restaurant or concert.

This helps people get a feel for what it would be like to have a hearing aid fitted in real life.  The new store supports Boots Hearingcare’s mission to break down old fashioned stigmas around the use of hearing aids and demonstrate first-hand how transformational life can be when you reconnect with the sounds you love.  

The store also allows customers to trial hearing aids before purchasing, enabling them to experience the benefits first hand. 

Jack Lovie, Hearing Aid Audiologist at Boots Hearingcare, said: “The team and I are very excited to be part of the first World of Hearing store in Scotland.

“This state-of-the-art experience will provide a new perspective on hearing aid technology and hearing aids, by providing new and innovative ways for the people of Edinburgh to discover how their hearing, confidence and overall quality of life can be significantly enhanced through the use of modern hearing solutions. 

“Regular hearing tests are crucial not only for ear health but also for mental well-being, as hearing loss can lead to feelings of isolation, loneliness, and reduced social participation. By ensuring that hearing health is actively monitored, individuals can enjoy those special moments more with family and friends.” 

According to Boots Hearingcare research: 

·         35% of hearing aid users in Scotland lived for five years with an untreated hearing loss before taking action, with 44% of people living in denial of their hearing loss. 

·         32% of Scottish hearing aid users began to socialise less frequently as a result of not being able to hear, with 26% who began to dread social situations and / or family occasions.  

·         Almost half (47%) of people missed out on socialising with friends as a result of living with an untreated hearing loss due to feeling anxious about not being able to hear and finding the listening effort too tiring.  

·         Over half (56%) of Scottish hearing aid users coped with an untreated hearing loss by turning up the volume on the TV and by guessing what was being said during conversations.  

·         53% of hearing aid users in Scotland believe there is some stigma associated with hearing loss and/or wearing hearing aids. 

·         74% of Scottish hearing aid users have loved being able to chat with friends and family more easily since being fitted with hearing aids, with 56% of those loving this the most about the hearing aids. 

Echo Lu, Managing Director of Boots Hearingcare said: “We are delighted to be opening the World of Hearing store in Edinburgh, the first of its kind in Scotland, providing customers with an immersive state-of-the-art environment to solve their hearing problems. 

“On average, it takes ten years for someone to address they have a hearing problem. We hope this new innovative format can help remove the stigma associated with hearing loss and encourage more people to act on their hearing loss and to experience the joy of better hearing and better quality of life, with the latest technology and great customer care from Boots.” 

The store is located inside of the Boots UK store on Princes Street. 

Join National Galleries of Scotland for a packed three months of events

National Galleries of Scotland announces a packed three months of events across the National, Modern and Portrait galleries in Edinburgh. Whether taking a deep dive into the exhibitions with talks, tours and music or being inspired to create your own art at the workshops, there is something for everyone to discover.

With summer blockbuster An Irish Impressionist: Lavery on Location open from 20 July, there are plenty of opportunities to delve further into the glamorous sun, sea and society of the late 19th and early 20th centuries.

Join talks live from the Hawthornden Lecture Theatre at the National or stream on YouTube as you take a trip through the extraordinary life of the Belfast-born artist, Sir John Lavery.

Be whisked away to the French artists’ colony of Grez-sur-Loing as co-curator Professor Frances Fowle explores Sir John Lavery’s time in France alongside the likes of Robert Louis Stevenson on Wednesday 31 July.

Or join assistant curator Freya Spoor on Tuesday 17 September to learn more of his connections to Scotland from schooldays in Ayrshire to his role in the pioneering group of artists known as the Glasgow Boys.

Dip your toes in the glamour of a lost era and explore the high fashion depicted in Lavery’s paintings with Dr Sally-Anne Huxtable (Associate Professor, London Metropolitan University and Chair, Design History Society) on Friday 4 October.

Be immersed in the sights and sounds of Lavery’s wonderful world with a specially commissioned music performance inspired by the artist’s work. Renowned musician and composer/arranger Martin Kershaw will premiere the music alongside Kershaw on saxophones, Paul Harrison (piano), Graeme Stephen (guitar) and David Bowden (bass) on Thursday 24 October.         

Be inspired by stories of collaboration, creativity and rebellion in Women in Revolt! Art and Activism in the UK 1970-1990 at Modern Two.

Join curator and researcher Alice Correia as she chairs a discussion with featured Women in Revolt! artists Nina Edge and Pratibha Parmar. Women in Revolt! Representing South Asian Women in Britain can be watched via the livestream on YouTube or join in person at the Hawthornden at the National.

On 27 August Women in Revolt: From Matisse to Think Pink explores the work of Liz Rideal with the artist herself. Rideal will make connections between her own use of collage and Matisse’sJazz images.

Discover images and voices from Scotland’s mining communities with Before and After Coal at the Portrait and discover more about the history and lasting impact of coal through talks and music events.

Dr Ewan Gibbs (University of Glasgow) and Dr Catherine Mills (University of Stirling) will consider post-1980s shifts in coal production for electricity generation, and the creation of the mining landscapes eco-museum in Beyond Coal on 3 September.

Older kids Friday after school art session at The National Galleries of Scotland.

Or in an exciting crossover between exhibitions artists Nicky Bird (Before & After Coal) and Rosy Martin (Women in Revolt!) discuss the significance of the early 1980s in It’s About Time on Tuesday 10 September. Looking at featured works in each of the shows, they dive into the themes of activism and visibility, notions of solidarity alongside the implications of becoming ‘living history’.

Or for something more musical celebrate the final day of the Before and After Coal exhibition on Sunday 15 September with a performance by the Newtongrange Silver Band founded in 1892 and is closely linked with the coal mining industry.

Explore the fascinating exhibitions at the National Galleries of Scotland across all four galleries. Learn about the inspiring 40-year career of Edinburgh-based artist Everlyn Nicodemus in an opening talk for her retrospective at Modern One on Friday 18 October.

Celebrate the incredible 40 years since National Galleries of Scotland began collecting photography, looking at the national photography collection in the context of the 1980s. Be inspired by the works of Bruce McLean and try your hand at creating your own art at The Drawing Room on 11 September.

Older kids Friday after school art session at The National Galleries of Scotland.

Experience your national collection and learn more about the incredible art belonging to the people of Scotland.

Discover the latest acquisition to be added to the collection, The Lilac Sun Bonnet by Bessie MacNicol and discover more about this pioneering artist in a talk on Tuesday 8 October. Get to know the artworks and themes in the new Scottish galleries at the National in the Scottish Art in Focus tours which take place every month on Saturday afternoon.

Learn more about the changing landscape of Edinburgh and Scotland and the people who made it all happen. For those wanting a more detailed look into Edinburgh’s evolving cityscape and how it captivated the imagination of artists, join the Inside Out: Edinburgh Old and New Walking Tour.

Be immersed in the magical free live music events all while soaking up the beautiful art and surroundings of the Portrait and National gallery. With a performance from the award-winning trio Atelier Ensemble on Thursday 5 September, they will play timeless classics and uncover lesser-known compositions. On 3 October, Isla Ratcliff & Evie Waddell perform unique arrangements of Scottish traditional music, combining Scots and Gaelic songs, fiddle, piano, stepdance and BSL.

There are free family activities for all ages and stages to enjoy, as well accessible events for visitors with specific access needs. Weekly Family Friday events let your children’s imaginations run wild.  With mornings dedicated to little ones expect interesting textures, lights, sounds and sensory art-fun.

Later in the afternoon older kids can get involved in the trails, new play activities and, of course, hands-on making with artists. Sensory-Friendly Sundays for families with children with additional support needs ensure a quiet, comfortable space is available at all times.

For adults, discover fascinating audio-described and deaf led British Sign Language tours for visitors with a visual impairment.

With events for exhibitions including Lavery on Location, Woman in Revolt!Do Ho SuhVermeer. With the opportunity to meet other people, see artworks in the gallery and take part in creative activities. All with access to a comfortable quiet space.

To find events or discover more visit: What’s on | National Galleries of Scotland   

The Leith Collective puts sustainability centre stage

Local CIC won’t stay quiet about climate change as they invite local musicians to help launch new pop-up eco store at Waverley Market


As the Scottish capital gears up for festival season, one local Community Interest Company is aiming to ensure sustainability takes centre stage this year as they launch their brand-new eco pop-up store in the heart of Edinburgh.

Not ones to stay quiet about the climate crisis, the award-winning Leith Collective is calling on local musicians to join them in their new Waverley Market store to make some noise and get their environmental message heard. 

The Leith Collective at Waverley Market showcases the work of some of the city’s most innovative makers, crafters, artists and designers.

It stocks everything from handmade homeware and upcycled furniture, to recycled clothing, repurposed jewellery and reimagined gifts.

Like its three sister stores in Ocean Terminal, Fort Kinnaird, and Dundee’s Overgate, The Leith Collective at Waverley Market is a completely single-use plastic-free shop, with all resident makers urged to consider their environmental impact at every stage of their creative process.

The new retail destination provides a valuable platform for established and emerging eco-friendly artists and will no doubt be a hit with shoppers looking for a sustainable alternative to the high street.

The Leith Collective is appealing to local musicians to join them in the store. Speaking ahead of the launch, founder Sara Thomson said: “Millions of people visit the Edinburgh Festival and we’ll be right in the heart of the action.

“So, what better way to get our message to the masses than by enlisting the help of some of the city’s amazing musical talent to help us make some noise about issues affecting the planet.

“From buskers to bands, we’re inviting them all to come and play. The result will be a full sensory retail experience that we hope will help to change consumer’s attitudes for the better.” 

Local eco artists interested in stocking their products at The Leith Collective or musicians interested in playing at the store should email Sara Thomson on info@theleithcollective.com.

Police issue CCTV appeal following serious assault in Frederick Street

Police have released images of a man who they believe may be able to assist with their investigation into a serious assault in the city centre on Sunday, 7 July

The assault on the 32-year-old man took place around 3.25am on Frederick Street. The victim was was taken to hospital for treatment.

The man police want to trace is described as a white male, in his early 20’s and of slim build with short dark hair.

He was wearing a white t-shirt with a grey jumper tied round his waist, light blue jeans and white trainers.

Detective Constable Rebecca Curtis said: “We encourage this man, anyone who may recognise him, or anyone with information about this incident to get in touch.”

Anyone who can assist is asked to contact Police Scotland via 101, quoting reference number 0669 of 7 July. Alternatively, you can contact Crimestoppers on 0800 555 111 where information can be given anonymously.

URGENT: Have you seen Wilma?

*** WILMA HAS BEEN FOUND ****

Police are appealing for the public’s help to trace Wilma Cameron who has been reported missing from Armadale.

The vulnerable 79-year-old was seen in Armadale around 8.30am this morning – Sunday, 28 July, 2024.

Wilma is believed to have travelled to Edinburgh and may have been in the Waterloo Place area around 10.20am. She has connections to Aberdeen and may be trying to travel to there.

Wilma is described as 5 ft 5, of slim build with short, white hair. When last seen she was wearing a cream puffer jacket, white and grey checked trousers and carrying a green handbag.

Inspector Andy Meikle from Livingston Police Station said: “We are becoming increasingly concerned for Wilma’s welfare and it is important that we trace her.

“She has links to Aberdeen and may be using public transport to travel.

“We would urge anyone who thinks they may have seen her to please let us know.”

Anyone who has any information regarding Wilma’s whereabouts can contact Police Scotland on 101 quoting incident number PS-20240724-1268.

Edinburgh’s festival season takes centre stage

Culture and Communities Convener Val Walker writes about the summer festival season and finding the balance:

There’s already a fantastic buzz building across Edinburgh as the summer festival season starts to get into full swing. It’s undeniable that the festivals continue to be a central part of the fabric of our city.

They contribute year-round to our worldwide reputation as an outstanding destination and showcase our identity as a welcoming place to be, both for those of us lucky enough to live here and the millions who visit each year.

Edinburgh in August is a place like no other, with our residents and visitors enjoying access to thousands of outstanding performers and shows that we’d otherwise have to travel the world to find. From the Jazz and Blues Festival at the start of this month, through to the Fringe, Art, Film, Book, Tattoo and International festivals throughout August, we’re truly spoiled for choice here in the culture capital of the world.

Beyond the cultural benefits, it’s important also to remember just how important the festivals – and the tourism industry as whole – are to our economy. Tourism in Edinburgh sustains over 30,000 jobs, bringing in £2.7 billion worth of visitor spend each year, with the festivals alone supporting over 7,000 FTE jobs and contributing £407 million to our local economy. Beyond that, of course, it affords us, as residents, the choice of restaurants, bars, and other attractions that would simply not exist otherwise.

We do acknowledge, of course, that there is another side to this – for all the buzz we enjoy in August, it is also extremely busy – and we’re fully aware of our responsibility to manage this and find the right balance between the needs of our residents and visitors.

I was delighted, then, that following our long campaign to introduce a visitor levy, we’re now able work with the tourist industry and other partners to develop our plans, with a view to introducing a levy by early summer 2026 (following an 18-month mandatory stand still period).

This presents a major opportunity for us, generating millions of pounds in additional revenue to sustain and develop the city – just as so many other major cities already do so successfully – and to support and enhance our world class festivals. As an example, had a 5 per cent levy been in place over the weekend of Taylor Swift’s concerts, it would have generated an (estimated) additional £632,000.

With the city’s population effectively doubling during August, it’s important that we also consider short-term measures to keep the city moving. That’s why, we’ve re-introduced a series of changes in and around the Old Town, all designed to make our streets and pavements easier and safer to navigate.

Our transport partners are also doing what they can to help us get around smoothly and safely and I’m delighted that, once again, Edinburgh Trams will be operating an all-night service every weekend throughout August, while Lothian Buses will be offering additional on-street support during busy periods.

Alongside our festival season this summer, we’re also eagerly anticipating the launch of Edinburgh 900 – a celebration of nine centuries of our shared history and traditions as a Royal Burgh.

With the programme launching next week, we can look forward to 18 months of community and other events, shining a light on the wonderful and often colourful history of our fantastic city, and on the people and communities who’ve helped make our city what it is today.

I do hope that, like me, you’re looking forward to another fantastic August here in Edinburgh, the best city in the world.

Boots Edinburgh Princes Street store reveals exciting refurbishment

  • Boots on Princes Street unveils fresh, new and updated look for customers
  • It incorporates a renewed beauty hall packed with new premium beauty and haircare brands
  • Reinvented healthcare area includes new private consultation rooms to offer more services 
  • Scotland’s very first World of Hearing area opens within the store 
  • A celebratory event is taking place this weekend, with giveaways, sampling, DJ and refreshments

Boots is today unveiling a new look, fully refurbished store on Princes Street in Edinburgh. Packed with a host of new brands, the store has been completely transformed and redesigned to create the very best shopping experience for customers. 

The store refit, which was completed earlier this month, features an extensive beauty hall with new and updated beauty counters. It is also now home to 12 exciting new Premium Beauty and Haircare brands including Kylie Cosmetics, Sol de Janerio, Caudalie, Philip Kingsley, Fenty Beauty and many more, as well as all of the much-loved beauty brands that customers enjoy shopping for at Boots, such as No7, Liz Earle, Soap & Glory and Boots own brand. The store also offers five Boots Beauty Specialists that are on hand to offer beauty advice and guidance to customers. 

The healthcare space in the store has also been reinvented, with a new look pharmacy. Located on the first floor, the new healthcare area includes a new dispensary and two new private consultation rooms, that will allow the store to offer more healthcare services than ever before, including covid vaccinations, chickenpox vaccinations, HPV vaccinations, NHS Pharmacy First services and Blood Pressure Checks.

Kirsten Darling, Store Manager said: “We are delighted to unveil our new and refurbished store to the local community.

“The store really is a one stop shop for health and beauty at the heart of Edinburgh, and we are so proud to continue serving the community on such an iconic and well-known street. The store has a lot of history, having originally being built in 1912, and now this refit will see us fit to serve into the future. 

“We have lots of exciting new beauty brands, revamped health and beauty areas, as well as expert advice and services available. I’d like to say a huge thank you to my store team who have been amazing throughout the whole refit process and we hope customers love the new look store as much as we do.”

The store is now also home to Scotland’s first World of Hearing area, which offers customers the chance to test out a range of hearing aids for themselves in a variety of settings; by impersonating what it would sound like if they were in a busy restaurant or at a concert. This helps people living with hearing loss to experience the benefits of having a hearing aid fitted in real life situations. 

The store is holding a celebration event this weekend with customers invited to visit the store throughout Friday 26th to Sunday 28th July. They can enjoy product sampling, a DJ, plus cupcakes and refreshments. The weekend event kick-starts with a ribbon cutting ceremony at 9am on Friday. 

The first 200 customers to visit the store from 9am will receive an exclusive tote bag from Scottish beauty brand BYOMA, including minis of its best-sellers; the Creamy Jelly Cleanser and Moisturising Gel Cream. 

Johnnie Walker Princes Street unveils first AI-powered Whisky Bottle personalisation experience

  • Johnnie Walker x Scott Naismith will offer guests the chance to co-create their own one-of-a kind Johnnie Walker Blue Label bottle with Scottish Artist
  • Naismith, renowned for his bold, colourful abstractions of Scottish skies, coasts and landscapes, has a long-standing relationship with Diageo, creating works for the ‘Four Corners’ distilleries and Johnnie Walker Princes Street
  • The AI system has been custom trained to deliver this generative experience and features the use of cutting edge digital direct to bottle print technology

Johnnie Walker Princes Street, the World’s Leading Spirit Tourism Experience*, is inviting guests to discover Johnnie Walker x Scott Naismith, harnessing cutting-edge, purpose-built AI-technology to co-design their very own unique bottle of Johnnie Walker Blue Label.

Only available at the Edinburgh venue, the experience is set to run from August 1-31 2024, and is believed to be the first ever to combine world-class Scotch whisky, art, and AI.

The journey will invite visitors to shape their co-creation by answering simple prompts that will influence key themes in Scott Naismith’s work and ultimately their bottle design. Guests will answer up to three questions across four categories influencing the specially developed AI’s generation of colour, location, artistic style and even time of day.

This will then determine the eventual look of their one-of-a-kind bottle, which is then processed real time, colour managed and printed in a matter of minutes using cutting edge digital direct to shape print technology.

The Johnnie Walker x Scott Naismith experience will be available for a limited time, and guests will be able to access it with every purchase of Johnnie Walker Blue Label in the venue’s retail store throughout August.

The bottle design element can be complimented at no extra charge by a bookable expert-led tasting of Johnnie Walker Blue Label, as well as a guided tasting of the incredibly special limited edition Johnnie Walker Blue Label ‘Elusive Umami’, in the rooftop Explorers’ Bothy bar. In addition to stunning views, the tasting will offer guests an up-close look at some of Scott’s previous work, which was created for Johnnie Walker Princes Street’s opening.

Naismith’s striking artwork includes the stunning Scottish landscapes surrounding the four key distilleries which contribute to the world’s number one Scotch Whisky brand1; Cardhu in Speyside, Clynelish in the Highlands, Glenkinchie in the Lowlands and Caol Ila on Islay. The Johnnie Walker brand has well established connections with the artistic community itself, through partnerships with the likes of James Jean and graphic designer Kushiaania.

Johnnie Walker Princes Street keeps pushing boldly into the future of whisky experiences. Opening its doors in 2021, the highly anticipated attraction quickly became known for utilising modern technology to carve pathways for guests into whisky flavours and sharing the fascinating history of Johnnie Walker through immersive tours and tastings.

Most notably, its signature Journey of Flavour experience has successfully used innovative AI technology to map out flavour preferences for visitors based on their specific palates, helping whisky lovers and novices alike explore the versatility of Scotland’s national drink.

Working closely with Johnnie Walker Princes Street and Diageo’s Breakthrough Innovation team in partnership with full service Creative & Technology agency, Phantom, Scott Naismith is excited to be at the forefront of such a pioneering take on art and whisky.

He said: “I believe creativity takes courage and boldness in risk taking. The project at Johnnie Walker Princes Street shows this throughout and as a consequence has been an honour to be a part of.

“With a brave exploration into the cutting-edge world of AI, this latest project is bound to surprise and impress in equal measure. I am excited to be part of it and am again impressed at the continued creative vision from the team at Johnnie Walker.”

Rob Maxwell, Head of Johnnie Walker Princes Street, said: “Since opening, Johnnie Walker Princes Street has striven to become a leader in using the power of AI to personalise guests’ experiences.

“Johnnie Walker x Scott Naismith is an exciting new step in our commitment to offering those with various tastes and interests something completely different to what’s available in the whisky experience market.

“This partnership is a true one-of-a-kind, and we can’t wait to see the designs our guests will print on their bottles.”

Will Harvey, Senior Global Innovation Manager at Diageo, added: “This is the first pilot in a wider platform that the Breakthrough Innovation team is exploring, looking at how we can use AI responsibly to enable co-collaboration between fans and artists.

“Demand for personalisation shows no signs of slowing down, so we’re delighted to offer the chance to create one-of-a-kind AI-enabled designs with Scott. With Johnnie Walker Princes Street’s previous experience of using AI to enhance customer experiences, it’s the perfect place for us to launch this innovative offer to the world.” 

Book the Johnnie Walker x Scott Naismith experience now to co-create a one-of-a-kind personalised bottle of Johnnie Walker Blue Label and guided tasting (£240): https://bit.ly/3W5R12v

The Johnnie Walker x Scott Naismith co-creation journey is also available as a standalone experience at Johnnie Walker Princes Street with every bottle of Johnnie Walker Blue Label purchased (£240).

Johnnie Walker Princes Street is a premier eight-floor visitor experience in Edinburgh. It is the centrepiece of Diageo’s £185 million investment in Scotch Whisky tourism.

Offering a range of immersive tours and tastings, it has received numerous accolades, including Europe’s Leading Spirit Tourism Experience 2024* and a Green Tourism Gold Award in 2023. Since opening on 6th September 2021, Johnnie Walker Princes Street has attracted guests from 130 countries, from Andorra, to Zimbabwe and everywhere in between, welcoming 359,000 visitors in 2023 alone.

For more information, visit www.johnniewalkerprincesstreet.com

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