Day: September 17, 2023

‘Fashion Brand with a purpose’ Scamp & Dude celebrates opening weekend at St James Quarter

Scamp & Dude celebrated its official opening in Edinburgh at the weekend with a VIP event, live entertainment, hosted by brand founder and CEO Jo Tutchener-Sharp who formally cut the ribbon and welcomed excited shoppers through the doors on Saturday 9th September. 

Adding a pop of neon to the capital’s lifestyle district, St James Quarter, this is Scamp & Dude’s first store to open in Scotland and comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London this weekend. 

On Friday 8th September Scamp & Dude hosted a vibrant launch event with more than 180 of the city’s key influencers,media and over 100 members of the brand’s supportive Scottish community. Guests were treated to a limited-edition special Edinburgh-opening-only tote bag, thoughtfully designed, and packed with amazing Scamp & Dude and beauty must-haves. 

Engaging with the brand’s tight-knit community, the event was attended by more than 100 ‘Duders’. Dressed in head-to-toe Scamp & Dude attire, and full of anticipation and excitement, the ‘Duders’ were seen first in line creating the party atmosphere. Once inside, guests had the opportunity to explore the new store, try on new styles and press the exclusive interactive Superpower Button, to receive their very own boost of Scamp & Duder Superpowers.  

Exclusively unveiled at the launch was the Scamp & Dude ‘Bolt Room’, An exclusive shopping experience in the store, where customers can book to have
use of a private fitting room for a group of friends to try on the brand’s latest styles, all whilst relaxing with a glass of bubbly and a Scamp & Dude stylist on hand for advice. 

The official public launch of the vibrant new store at St James Quarter began on Saturday, September 9th, with eager shoppers beginning to gather as early as 7:45am in anticipation of this exciting addition to the Quarter.

The first 50 shoppers were gifted with a complimentary Scamp & Dude gift. Shoppers were entertained over the launch weekend with performances from a brass band that filled the Galleria with feel good tunes.  

The newly opened store proudly presents Scamp & Dude’s collection of women’s and children’s clothing, alongside their charitable product offerings. Situated in a location that resonates with the brand’s dedicated and swiftly expanding Scottish following, referred to as ‘Duders,’ it serves as the perfect hub for this community. 

Sport and exercise student playing role at Rugby World Cup

When Calum Rettie joined Heriot-Watt University last summer, he never imagined it would lead him to being part of Scotland’s preparations for the Rugby World Cup in France.

But that is what has happened to the 18-year-old who is carrying out a studentship with Scottish Rugby as part of his studies for a BSc (Hons) in Sport and Exercise Science.

Calum admits it’s a surreal experience working alongside Scotland’s best rugby players and credits the unique learning opportunities offered by the University in getting his career off to the best possible start.

A keen follower of Edinburgh Rugby, Calum has spent around the last year working as a performance analyst, using data to interpret each player’s contribution to a match and training sessions. By using in-depth analysis techniques developed through his studies, he provides data-driven evidence to the coaching staff.   

These, often subtle, improvements can go unnoticed by fans but collectively, they can mean the difference between winning and losing.

Calum said: “It’s been a dream come true as I want to work in this area when I leave university.

“Working as a performance analyst, I film all the training sessions with the squad then with the aid of our software, break it down into individual segments, making it a lot easier for the coaches to identify any issues or areas for improvement.

“My studies have really helped with this and I’m finding that by working in the ‘real world’ it has opened my eyes up to my course and given me a better understanding of how the team works.

“I also have support from my tutors, if I ever need it which is reassuring.”

The Sport and Exercise Science programme equips students with a comprehensive understanding of the physiological, and psychological factors that influence athletic performance.

It combines cutting-edge teaching with world-leading sports performance facilities at Oriam, Scotland’s National Sports Performance Centre, located at Heriot-Watt’s Edinburgh campus.

Calum continues: “Working with the Scotland team is great. It sounds obvious but they are just normal people but they have been great with me. I sometimes have to pinch myself when I see them on the field.”

The Scotland men’s rugby team kicked off their World Cup adventure at the weekend with a defeat against defending champions, South Africa.  Calum hasn’t made the trip to France but is watching with interest from his home in Haddington, East Lothian.

Calum is one of the first students to have enrolled onto the Sports and Exercise Science course when it launched last year. The programme has gone on to be a huge success for students with this year’s cohort at capacity.

Dr Mark Ross, Associate Professor in Exercise Physiology spoke about the exciting career opportunities open to students who choose Heriot-Watt. He said: “We take immense pride in offering our sport and exercise students real-world positions that provide invaluable hands-on experience.

“These opportunities offer a unique insight for our students and a chance for them to apply the knowledge they’ve gained in the classroom, the lab, and the field.

“Working within professional environments allows them to test and refine their academic skills, fostering a seamless transition from education to the professional arena. Our commitment to these practical, real-world openings is reflective of our dedication to produce well-rounded graduates who are not only equipped with knowledge but also the expertise needed to excel in the dynamic field of sport and exercise science.”

For more information on the Sport and Exercise Science course visit the Heriot-Watt website. 

Fettes College announces expansion of fully-funded bursary to whole of Scotland

Fettes College in Edinburgh has expanded its Kick-start bursary to now include children from any location across Scotland who can benefit from a fully-funded Fettes education.  

Until now, only two students from five Edinburgh state primary schools were eligible for this transformational bursary scheme, which is supported by a charitable trust.  

But this has been extended to 11-year-olds from across the country, enabling children from Midlothian to attend Fettes until sixth form of the senior school. 

To be eligible for this particular bursary, applicants must receive free school meals or be in a low-income household. 

Mr Charlie Minogue, Headmaster of Fettes College Preparatory School said: “Fettes College was founded in 1870 through the philanthropy of Sir William Fettes and our philanthropic mission is to help bright young students, regardless of their circumstances, gain access to a Fettes education so they can have every opportunity to make the most of their talents. Our students aim high, and giving back to the community is a really important part of our ethos. 

“We provide exceptional teaching at Fettes, inspiring a lifelong love of learning. The quality of the education we deliver goes beyond achieving impressive academic results, and is much more rounded, with an extensive range of sports, co-curricular activities, outdoor pursuits and trips – Fettes is a place that matters.” 

Successful students will join Fettes’ Prep School for the first two years of their education, giving them the chance to familiarise themselves with the school environment across a stunning 100-acre campus before moving up to the Senior School.  

Old Fettesian (alumni) membership and access to the Fettes Careers Partnership is also included within the bursary, so the students have a connection to the school community for life.  

The Kick-start bursary is part of the Fettes Bursarial Programme.  

Applications for the bursary are now open and will close on 15 January 2024.  

More information about the bursary and an application form is available at https://www.fettes.com/kick-start-bursary.  

Bon Accord soft drinks launch naturally sweetened range

HISTORIC SCOTTISH DRINKS BRAND’S 750ML RANGE HITS THE SHELVES OF FIVE SAINSBURY’S STORES ACROSS EDINBURGH

Bon Accord Soft Drinks – one of Scotland’s most beloved soft drink brands – has today announced that their one hundred per cent naturally sweetened 750ml range is now available for purchase in the Longstone, Murrayfield, Cameron Toll, Straiton and Blackhall stores in Edinburgh.

The Bon Accord Soft Drinks range in Sainsbury’s stores will consist of 750ml sharing bottles of Rhubarb Soda, Cloudy Lemonade, and Ginger Beer. Rhubarb Soda is crisp and refreshing, with real rhubarb flavour, Cloudy Lemonade is tangy and tart with a zesty zing, and Ginger Beer is made with real ginger for a flavour that gently tingles and builds without overwhelming.

Having recently revamped its recipes in keeping with consumer trends and customer feedback, the naturally sweet drinks are now compliant with new government regulations regarding the fat, salt and sugar content of consumer goods.

Bon Accord Soft Drinks are also now available in many major Sainsbury’s stores across Scotland making the better-for-you drinks range more available to consumers nationwide.

Bon Accord soft drinks launch at Sainsburys

Karen Knowles, Managing Director of Bon Accord Soft Drinks said: “We’re thrilled to be working with Sainsbury’s and are over the moon to announce that our one hundred percent naturally sweetened drinks will be available to even more people across Scotland thanks to this partnership.    

“Our emphasis on natural ingredients and environmentally conscious packaging makes us stand out in the soft drinks space, and we can’t wait for more people to try our refreshing and better-for-you drinks.    

“Existing Bon Accord drinks fans will know that each flavour is carefully crafted to cater to every pallet, delivering a memorable moment with each sip. However, in keeping with the latest consumer trends and customer feedback, we’ve recently revamped our recipes, meaning Bon Accord drinks are now high-fat, salt and sugar compliant. Our customers asked, and we listened! Our iconic soft drinks just got so much better with the already naturally sweetened drinks now having an even lower sugar content.”

With a heritage dating back to 1903, Bon Accord Soft Drinks have been delivering exceptional beverages to communities across Scotland for over a century. Founded by the current owner’s great-great-grandfather, the brand was reimagined and refreshed in 2016 and remains a family-owned and run business to this day.

This revamped range from Bon Accord Soft Drinks is crafted from 100% natural ingredients; paired with the one-hundred-per-cent recyclable glass bottles, the drinks are the perfect choice for both health and eco-conscious consumers. With a focus on making its fruity products even more natural, Bon Accord Soft Drinks offers a unique product to the marketplace.

When you choose Bon Accord Soft Drinks, consumers are supporting a historic Scottish brand that values natural ingredients, exceptional flavours, and environmental responsibility.

Karen Knowles continued: “Our new range of naturally sweetened soft drinks is perfect for anyone looking for a healthier take on a classic drink. We are proud to offer consumers a better-for-you option that is not only naturally delicious but more accessible now than ever.”

For further information please visit Bon Accord’s blog here.

Record Edinburgh Kiltwalk provides boost to over 700 charities

Seven was Edinburgh’s lucky number today as a massive 7,000 Kiltwalkers took to the streets of the capital to fundraise for 710 different Scottish charities. September 17th goes into the history books as the city’s biggest ever Kiltwalk.

 The Hunter Foundation underwrites Kiltwalk, and Sir Tom Hunter was at the start line and on the route to praise the walkers: “The good people of Edinburgh and the East love Kiltwalk. We had 1,700 Kiltwalkers in our first Edinburgh Kiltwalk seven years ago, today we have over 7,000 heroes walking for 710 charities.  

“It’s incredible and every penny raised here at the Edinburgh Kiltwalk will make such a difference to charities who really, really need a hand up, not a handout in these tough times.  

“I’m proud of every single person who took part and crossed the finish line at Murrayfield, be they a Mighty Strider, a Big Stroller, or a Wee Wanderer. I am so grateful for their generosity.  

“I’d like to say to each one of them, thank you for your Kiltwalk Kindness.” 

Among the famous faces taking part in Scotland’s favourite mass participation event were David Marshall, Hibs and Scotland goalkeeper who stepped out on behalf of the Hibernian Community Foundation, which was also the biggest fundraising team at today’s Kiltwalk. New manager Nick Montgomery was also there as a late addition to the 330-strong squad.  

An impressive 3,000 Kiltwalk heroes undertook the Mighty Stride from Bingham Medway taking the 21-mile route through Portobello Promenade, Leith Shore and Gypsy Brae before triumphantly crossing the finish line at the Scottish Gas Murrayfield Stadium. 

The Big Stroll saw 2,000 Kiltwalkers walk 15 miles from Musselburgh to the home of rugby, while 2,000 Wee Wanderers walked five miles from Gypsy Brae to meet their fellow Kiltwalkers and receive their medal at the finish line. 

Kiltwalk slashed the entry fee from £32 to £20 this year to make it even easier for people to help the charity they care about. This is made possible by the generosity of The Hunter Foundation underwriting Kiltwalk.   

Walkers donned their tartan and laced their boots in support of a remarkable variety of charities, both large and small. 

Mass Participation Events Manager for CHAS, Fiona Leslie, said: “We are absolutely delighted to have been part of Edinburgh Kiltwalk and would like to say a massive thank you to every walker who took on the challenge for CHAS.  

“We are blown away by the 208 people who signed up to walk for CHAS and all the funds raised will make a huge difference to the children with life shortening conditions and their families that we support across Scotland.” 

Community and Events Fundraising Manager at SAMH, Chloe Watson, said: “We had over 100 SAMH supporters taking part today, and it was so touching to engage with them at our pit stop and hear their stories of why they chose to raise much needed funds for Scotland’s mental health.

“A huge thank you to our supporters – the need for our life-changing services continues to grow and your support is helping us transform lives.” 

Kiltwalk’s headline sponsors are Royal Bank of Scotland and Arnold Clark. 

Support from Royal Bank of Scotland has facilitated additional sustainability measures, funding fully compostable food cartons at Pit Stops to ensure zero waste goes to landfill. 

Judith Cruickshank, Chair, Royal Bank of Scotland’s One Bank Scotland Board, said: “The Edinburgh Kiltwalk is the flagship end to the Kiltwalk series of 2023, as a bank with its historic home here in Scotland’s Capital, Royal Bank of Scotland was once again delighted to partner this fantastic event. 

“This year is the most successful Edinburgh Kiltwalk in history and it has been fantastic to see such a turnout throughout the weekend, with many of our colleagues joining the thousands of walkers and volunteers who have helped make it a success. 

“The Kiltwalk makes such a positive difference to communities across our country, helping organisations and charities thrive. 

“Everyone who has got involved this year should be proud of the difference their efforts will make.” 

Arnold Clark offered walkers the opportunity to win £30,000 credit towards their choice of car, with each Kiltwalker automatically entered into the prize draw. 

Nicole Watson, Edinburgh Airport rental assistant manager, said: “Here, at Arnold Clark, we care about our local communities, so we’re delighted to continue to support the Kiltwalk.

“We’re extremely proud of everyone taking part, including our branch team, and can’t wait to cheer everyone on! We’re also very excited to find out which lucky individual will win our amazing prize of £30,000 towards their dream car.” 

Dates and locations for Kiltwalk 2024 will be announced soon on the Kiltwalk social channels and website www.thekiltwalk.co.uk. 

Fred. Olsen makes waves with campaign pouring 175 Years in Every Single Day

Fred. Olsen Cruise Lines has launched a new campaign outlining how their 175 years of experience in sailing goes into making every single day count.

With new guest bookings rising significantly, the brand has now tapped into the talents of a multi-award-winning documentary maker and creative team to deliver “175 Years in Every Single Day”.

Along with a television advert, the campaign includes marketing materials and an extensive social media presence giving prospective and returning guests a unique perspective into what makes the brand stand out in a crowded marketplace.

Peter Deer, Managing Director of Fred. Olsen Cruise Lines, said: “On a Fred. Olsen cruise, every single thing we’ve learned over 175 years, goes into every single day of sailing with us.

“This dynamic advert celebrates everything that makes sailing with us special and unique – our smaller ships, our hand-crafted itineraries, an on board experience which is designed to enhance each journey and of course, our people.

“Our smaller ships allow our guests to travel into the furthest reaches of Norway’s lesser-known fjords, through narrow waterways and canals and to the very heart of some of the world’s most beautiful cities.

“The team who deliver our hand-crafted itineraries take us to the world’s most wonderful destinations at the very best possible times to experience them and our emphasis on the joy of the journey ensures every single day on board is as stimulating and enjoyable as possible.

“As for our people – they are at the heart of everything we do, and this comes across in this new campaign which shows our pride in the special way we work.”

To create the advert, the marketing team at Fred. Olsen Cruise Lines employed support from Nick Bell and Walter Campbell, two of the most awarded advertising creatives of the last 30 years who have created campaigns in the past for famous brands like Guinness and Cadbury.

Watch the 175 Years in Every Single Day advert.

The TV advert was directed by Kit Lynch-Robinson who has worked on The Grand Tour, Top Gear and Clarkson’s Farm and was Series Director for the Chris Hemsworth hit TV show Limitless. The advert is set to an orchestral, Cinematic Pop version of Sail! by AWOL Nation.

Throughout 2021 and 2022, Fred. Olsen refined their strategy for 2023 and beyond. With two new ships, they identified their target guests, added new cruises and on board experiences and have also reinvented their brand identity to appeal more to this target audience.


Jackie Martin, Marketing and Sales Director from Fred. Olsen Cruise Lines, said: “After a tough few years for everyone in the travel industry, we are delighted to have a very clear view of how we will continue to build on this year’s successes.

“This bold campaign marks a significant step forward for a brand with such a proud maritime heritage. We have really enjoyed the slightly unconventional creative approach we took, working directly with Nick, Walter and Kit which delivered a campaign we are all very proud of. It is now time to showcase all that our experience has to offer.”

The company has won numerous awards and most recently has been shortlisted for Customers at the Heart of Everything, Best Customer-Centric Culture and Best Customer Service at the UK Customer Experience Awards 2023 and for Best Ocean Cruise Line, Best Specialist Cruise Line, Best for Solo Travellers, Best for Excursions and Best for Cuisine in the Wave Awards 2023.

This year, Fred. Olsen was also awarded a silver Investors in People accreditation.

For more information about Fred. Olsen Cruise Lines, please visit www.fredolsencruises.com, call Reservations on 0800 0355 242 (Monday to Friday 8.30am to 6pm, Saturday 9am to 5pm, Sunday 10am to 4pm), or contact your local ABTA travel agent.

Discover Edinburgh’s shadowy past this Halloween

Two new limited-edition tours bring to life Edinburgh’s history

Halloween lovers need look no further than The Real Mary King’s Close, one of the UK’s top-rated experiences on TripAdvisor, for the perfect way to celebrate the ominous side of Edinburgh’s past this October.

Two popular experiences, Lantern Led Tours and True Crime Tours, return to shine a light into the dark about the lives of former residents and unravel truths about their deaths… for those willing to descend onto Mary King’s Close at night!

The True Crimes Tour offers visitors the chance to explore the history of real offences committed on Mary King’s Close and its neighbouring areas. For years, the closes of the Old Town have been shrouded in shocking tales of crime and punishment: but this 1-hour social history tour is a chance to gain a more investigative insight into the nature of Edinburgh’s criminal activity.

With a special “True Crimes” guide to lead you on your journey through Edinburgh’s forgotten streets, discover how the people of the closes were just as compelled by the dark details of criminal misdemeanours as we are today.

The tour will delve into the reign of James VI, the rise of the witch trials, and what this meant for ordinary people living on Mary King’s Close. Confronting themes such as eviction, addiction, and the lack of legislation in place to protect residents, examine how real crimes affected life in the vicinity throughout the centuries.

Also, discover the intriguing link that Mary King’s Close has to the infamous character that likely inspired The Strange Case of Dr Jekyll and Mr Hyde. This a tour for only for the  most undaunted visitors.

The Lantern Led Tours will shine a light (or lack of) onto Edinburgh’s history, illuminating the lives and deaths of former residents throughout time. Guests will descend into complete darkness, with the only light source being the flicker of their lanterns, as they explore The Close and meet two, interactive characters along the way. Visitors will need to brave stepping into the underground to experience history as it was lived… with all the lights off.

Paul Nixon, General Manager at The Real Mary King’s Close, said: “The Real Mary King’s Close is a place filled with excitement and mystery, but Edinburgh’s ominous past means we also have the perfect tales to tell this Halloween. 

“We are excited to launch our Lantern Led Tours and True Crime Tours and elevate the experience to a whole new level. This is a great activity to do with family and friends over Halloween, so come along and find out who is the bravest of the bunch!”

The Real Mary King’s Close stands as an important part of Edinburgh’s history. It teaches the following generations about the incredible struggles people faced during the plague, the extreme living conditions, and the punishing impact of social hierarchy.

The Lantern Led Tours will be running Friday 13th to Tuesday 31st October, and will take place from 7pm-9pm every 15 minutes (extended to 10pm 26th – 31st). Prices are £28 per adult / £21 per child (5 to 15yo – no under 5 allowed). 

True Crime Tours will be running Friday 13th to Tuesday 31st October, and will take place 6pm, 7.30pm and 9pm Fri / Sat / Sun and 7.30pm and 9pm Mon – Thurs. Prices are £25 per ticket.  

For more information and bookings please visit: 

https://bookings.realmarykingsclose.com/book

Lothian MSP Backs National Eye Health Week With Opticians Visit

Lothian MSP Jeremy Balfour is highlighting National Eye Health Week by visiting local opticians, Cameron Optometry, on Saint Vincent Street in Edinburgh.

He is backing the awareness week’s key message that going for regular eye examinations, which are free for everyone in Scotland, remains as important as ever in protecting your sight.

Jeremy Balfour, MSP for Lothian, says: “I’m backing National Eye Health Week to raise awareness of the importance of regular eye examinations.

“These are free for everyone in Scotland, and they can help to detect eye health conditions early, as well as other general health conditions.

“I encourage everyone to make an appointment with their optometrist every two years, or more often if advised.”

Optometry Scotland, the representative body for optometrists and dispensing opticians in Scotland and national sight loss charity, RNIB Scotland are promoting this year’s National Eye Health Week which takes place from 18 to 24 September 2023 to highlight the importance of good eye health and the need for regular eye tests for all. 

RNIB Scotland Director, James Adams, says: “Research shows that sight is the sense people fear losing most. Yet we can be surprisingly complacent about it.

“We’re here to support anyone experiencing changes in their vision and is worried about what this could mean. We can provide the advice and support so you can make an informed decision about your healthcare.

“No one should go through an eye condition diagnosis without support.” 

Julie Mosgrove, Chair of Optometry Scotland, says, “We’re pleased to see Mr Balfour visit one of our member practices to hear more about the fantastic work the team there does in the local community.

“National Eye Health Week is a perfect opportunity to raise awareness of the fact regular eye examinations can help to detect not only eye health conditions but also general health conditions, as well as picking up changes in your prescription. These conditions can include glaucoma, but also high blood pressure, strokes and in some cases brain tumours, although this is thankfully rare.

“Your vision matters, and we recommend that people have an eye examination every two years, unless they are advised by their optometrist to have them more frequently.”

Latest Forever Edinburgh marketing campaigns launched

Residents and visitors invited to come back for more as new Forever Edinburgh marketing campaigns go live

  • Visitors invited to ‘Experience the Beauty’ of Scotland’s capital with stunning new visitor campaign taking viewers behind famous scenes and showing the city in a new light.
  • Newly launched city destination website promotes local businesses, features ‘UK first’ ChatGPT chat box and new interactive city, neighbourhood and regional maps to make it easier for visitors to explore.
  • Series of unique rewards secured to expand Forever Edinburgh’s successful resident rewards programme, meaning more year-round reduced resident rates and ‘money can’t buy’ experiences – for locals only. 

Following the busiest summer festival season in Scotland’s Capital since Covid hit, Forever Edinburgh has unveiled a new inbound visitor campaign and brand-new city marketing website, enhanced by a programme of unmissable resident rewards.

The campaigns are aimed at generating increased spend and support for Edinburgh’s tourism, hospitality and leisure businesses while spreading tourism throughout the year.

Created in 2022 thanks to funding from the City of Edinburgh Council and Visit Scotland, Forever Edinburgh is the city’s official destination guide. The expanded ‘Resident Rewards Edinburgh’ programme and ‘Experience the Beauty’ visitor campaign are both funded by the UK Shared Prosperity Fund.

Soar through Edinburgh with breath-taking digital campaign 

The city’s official destination promotion service has unveiled a brand new UK inbound leisure visitor digital campaign: Experience the Beauty.

Designed to raise awareness of Edinburgh’s unrivalled experiences and encourage new and repeat visitors to visit in all seasons, the campaign features colourful flashes of iconic sights and attractions mixed with intimate snippets of Edinburgh’s less explored nooks and crannies.  

View the new video on YouTube.

Explore Edinburgh before entering the city with interactive new website 

Forever Edinburgh – The Official Guide to Edinburgh has launched a brand new website to provide a more powerful tool for raising awareness of the city’s year-round, city-wide visitor offering to residents and prospective visitors. 

The new site is the first destination website in the UK to launch a Chat GPT powered chatbot while an interactive map will help users navigate their way between the city centre, local neighbourhoods and the wider region.

Local tourism businesses and organisations can also now create and maintain their own free web listing to help inspire bookings.

Similarly, businesses can record whether they are Green Scotland accredited, helping to position Edinburgh as a responsible destination that can be enjoyed by everyone and supporting Edinburgh becoming a net zero city. Businesses can also highlight their services for visitors with additional accessibility requirements. 

Snap up new Resident Rewards 

Only available to local residents, the Capital’s trailblazing ‘Resident Reward Edinburgh’ programme is now expanding with four new rewards categories for residents. These include special resident rates by signed-up partners, exclusive resident previews for some of the city’s newest openings, annual validity on tickets to grow loyalty with the annual pass, and half price and free days.

First launched in January 2022 offering one high-value monthly reward from one new business each month, this is a growing programme with new rewards categories joining the programme on a rolling basis.

This success is expected to continue as Forever Edinburgh announces new monthly star rewards with Lind & Lime Gin this September and The Cauldron in October, plus discounted resident rates for a range of attractions including Mercat Tours, PURE Spa and Edinburgh Bus Tours.

Council Leader Cammy Day said:  “In line with Edinburgh’s 2030 Tourism Strategy we are working towards a more sustainable, fairer visitor economy. These campaigns redefine Edinburgh as a destination for a whole range of incredible experiences for everybody, in every season of the year.

“The new website celebrates the green credentials many of our businesses boast as well as our beautiful green spaces. It highlights accessible, low-carbon travel options to make it easy for people to get around. As well as our iconic city centre sights, Forever Edinburgh is celebrating Edinburgh’s fantastic neighbourhoods and offers a number of special rewards only residents can gain access to.

“Whether you live locally or visit from halfway across the world, there is so much more to Edinburgh than many of us find time to discover. It’s great to see these campaigns shine a light on some of those experiences.”

VisitScotland Regional Director Neil Christison said: “Digital channels play a significant role in marketing Scotland to both domestic and international markets, helping consumers research and book their trips.

“It is fantastic to see the launch of the new Forever Edinburgh website and marketing activity that will showcase the variety of what is on offer in the city and surrounding area, all year round.

“In addition, the resident reward scheme is a great example of tourism as a force for good, benefiting communities in and around the city and helping to drive forward the aims of Edinburgh’s 2030 tourism strategy.”

Claire Riddoch, Marketing Manager for Camera Obscura & World of Illusions, said:  “Taking part in the Residents Reward was a great success for Camera Obscura & World of Illusions.

“We are always looking at ways we can work with our local partners and audiences to give back something in return for their loyal support, especially after the last few hard years of the Covid-19 pandemic.

“We were delighted to welcome just under 700 local children free during March 2023, which contributed to a 56% overall rise in children visiting compared to March 2022 and 33% of our total visitors were from Edinburgh and Lothians, up 16% on 2022.”

Iain McNeill, Managing Director for Whereverly Limited, the local company commissioned to design the new website, said: “We are delighted to have worked with Edinburgh Council to design and develop the new Forever Edinburgh website.

“A website which captures the character and diversity of Edinburgh and the imaginations of those looking to visit.”

Resident Rewards

A full list of rewards is available to view at the Forever Edinburgh website:

Resident Rewards Edinburgh – Forever Edinburgh

Nic’s Nifty Fifty, the inspiring Kiltwalkers welcoming volunteers at Edinburgh event

  • Nicola Lamb 19 leads fundraising initiative to raise money for children’s cancer charity, ‘It’s good 2 give’
  •  Nicola 19 leads the Edinburgh walk in memory of her older sister Joanna who sadly passed away in 2019 due to bone cancer
  • Nicola is at the forefront of the movement alongside her mother. Angela Lamb who works at Royal Bank of Scotland. Walkers include Royal Bank volunteers
  • As Headline sponsor, Royal Bank of Scotland has a longstanding partnership with Kiltwalk dating back to 2016

TODAY, Nicola Lamb (19), will lead out an inspirational team of volunteers at Edinburgh Kiltwalk, as part of “Nic’s Nifty Fifty”.

Nic’s Nifty Fifty raises funds for children’s cancer charity “It’s good 2 give”, where Nicola works as a fundraising and volunteer recruitment adviser, providing fresh thinking and innovative ideas for the charity.

New for this year, Nicola set up Nic’s Nifty Fifty to walk in memory of her older sister, Joanna Lamb who sadly passed away as a result of bone cancer in 2019 aged 18. Nicola will be joined on the walk by her mother Angela Lamb who works for Headline sponsor, Royal Bank of Scotland. Together they hope to bring together more than 50 volunteers to walk for the charity.

It’s good 2 give supports the physical and mental well-being of young cancer patients and their families in Scotland. The charity delivers vital work in communities across Edinburgh and Glasgow, having recently raised more than £1m to provide specialist psychologists, available through NHS services, to help cancer patients and their families navigate the mental-health challenges presented by a diagnosis.

The charity provides practical assistance through parent and patient packs containing essential supplies for hospital stays such as clothing and personal hygiene products. Recently, the charity introduced a provision of dolls featuring no head hair so that children undergoing cancer treatment can play with a toy that they feel represented by.

The charity also operates the ‘Ripple Retreat’ which offers young cancer patients and their families a chance to unwind during the most challenging of times, in soothing natural surroundings on the shores of Loch Venachar in the Loch Lomond and Trossachs National Park. Stays at the Ripple Retreat are entirely free, backed by fundraising efforts from volunteers such as Nicola.

Following Joanna’s legacy, parents Angela and Alan Lamb, along with sister Nicola, maintain a very close relationship with the charity, volunteering all year round. Edinburgh’s Kiltwalk provides a fantastic platform to raise awareness and vital funding.

The Joanna Lamb Award for Outstanding Volunteering was created in 2019 to recognise It’s good 2 give volunteers who have made an outstanding contribution. The award was named after Joanna who became the youngest trustee of the charity through her work.

Royal Bank is a longstanding partner of Kiltwalk, Scotland’s largest mass participation walking event. The partnership has seen the bank help the public, colleagues and customers raise funding for charitable causes across Scotland since 2016.

Since its inception, The Kiltwalk, together with Sir Tom Hunter and The Hunter Foundation, has raised a collective £37m, paid-out to 3,000 Scottish Charities to support vital causes and create a legacy for communities throughout Scotland and beyond.

Registration for Edinburgh Kiltwalk 2023 is open and is set to finish at the iconic Murrayfield Stadium.

Find more information and sign up here. To register for Nic’s Nifty Fifty, simply add “Nic’s Nifty Fifty” as your team name at sign up. To give directly to ‘It’s good 2 give’, visit the JustGiving page here.

Nicola Lamb, Intern, It’s good 2 give said: “The Kiltwalk events are such a brilliant opportunity each year for us to raise money at It’s good 2 give.

“Every good idea needs a name, so I started Nic’s Nifty Fifty to try and get 50 volunteers together to represent the charity at this year’s Kiltwalk. I’m delighted to say we are making great progress and we’re well on track to hit more than double the target! I’d like to welcome anybody who would like to join the team to sign-up. It’s really easy and you just need to put ‘Nic’s Nifty Fifty’ as your organisation at sign-up.

“All of our walks are of course dedicated in memory of my sister Joanna. The Kiltwalk provides a wonderful opportunity to get active, spend time with friends and family and raise money for some brilliant causes.

“I can’t think of a more fitting way to honour my sister’s legacy.”

Chair of the Scotland Board at Royal Bank of Scotland, Judith Cruickshank said: “Every year the enthusiasm for Kiltwalk is made so clear by our staff and colleagues across the country who join thousands of others in remarkable fundraising efforts.

“Royal Bank of Scotland has a long and valued relationship with Kiltwalk, and we are proud to be in partnership with a charity that delivers such vital work in communities throughout Scotland.

“There are so many extraordinary individuals and organisations that come together through these iconic events. The Lamb family provide inspiration for us all and we will continue to support all their charitable efforts together in partnership with Kiltwalk.

“By walking, volunteering and spectating, we hope that everyone this year supports this fantastic event and helps celebrate the impact it makes for those who need it most.”