‘Fashion Brand with a purpose’ Scamp & Dude celebrates opening weekend at St James Quarter

Scamp & Dude celebrated its official opening in Edinburgh at the weekend with a VIP event, live entertainment, hosted by brand founder and CEO Jo Tutchener-Sharp who formally cut the ribbon and welcomed excited shoppers through the doors on Saturday 9^th September. 

Adding a pop of neon to the capital’s lifestyle district, St James Quarter, this is Scamp & Dude’s first store to open in Scotland and comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London this weekend. 

On Friday 8^th September Scamp & Dude hosted a vibrant launch event with more than 180 of the city’s key influencers,media and over 100 members of the brand’s supportive Scottish community. Guests were treated to a limited-edition special Edinburgh-opening-only tote bag, thoughtfully designed, and packed with amazing Scamp & Dude and beauty must-haves. 

Engaging with the brand’s tight-knit community, the event was attended by more than 100 ‘Duders’. Dressed in head-to-toe Scamp & Dude attire, and full of anticipation and excitement, the ‘Duders’ were seen first in line creating the party atmosphere. Once inside, guests had the opportunity to explore the new store, try on new styles and press the exclusive interactive Superpower Button, to receive their very own boost of Scamp & Duder Superpowers.  

Exclusively unveiled at the launch was the Scamp & Dude ‘Bolt Room’, An exclusive shopping experience in the store, where customers can book to have
use of a private fitting room for a group of friends to try on the brand’s latest styles, all whilst relaxing with a glass of bubbly and a Scamp & Dude stylist on hand for advice. 

The official public launch of the vibrant new store at St James Quarter began on Saturday, September 9^th, with eager shoppers beginning to gather as early as 7:45am in anticipation of this exciting addition to the Quarter.

The first 50 shoppers were gifted with a complimentary Scamp & Dude gift. Shoppers were entertained over the launch weekend with performances from a brass band that filled the Galleria with feel good tunes.  

The newly opened store proudly presents Scamp & Dude’s collection of women’s and children’s clothing, alongside their charitable product offerings. Situated in a location that resonates with the brand’s dedicated and swiftly expanding Scottish following, referred to as ‘Duders,’ it serves as the perfect hub for this community.