Tag: Scamp & Dude

‘Fashion Brand with a purpose’ Scamp & Dude celebrates opening weekend at St James Quarter

Scamp & Dude celebrated its official opening in Edinburgh at the weekend with a VIP event, live entertainment, hosted by brand founder and CEO Jo Tutchener-Sharp who formally cut the ribbon and welcomed excited shoppers through the doors on Saturday 9th September. 

Adding a pop of neon to the capital’s lifestyle district, St James Quarter, this is Scamp & Dude’s first store to open in Scotland and comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London this weekend. 

On Friday 8th September Scamp & Dude hosted a vibrant launch event with more than 180 of the city’s key influencers,media and over 100 members of the brand’s supportive Scottish community. Guests were treated to a limited-edition special Edinburgh-opening-only tote bag, thoughtfully designed, and packed with amazing Scamp & Dude and beauty must-haves. 

Engaging with the brand’s tight-knit community, the event was attended by more than 100 ‘Duders’. Dressed in head-to-toe Scamp & Dude attire, and full of anticipation and excitement, the ‘Duders’ were seen first in line creating the party atmosphere. Once inside, guests had the opportunity to explore the new store, try on new styles and press the exclusive interactive Superpower Button, to receive their very own boost of Scamp & Duder Superpowers.  

Exclusively unveiled at the launch was the Scamp & Dude ‘Bolt Room’, An exclusive shopping experience in the store, where customers can book to have
use of a private fitting room for a group of friends to try on the brand’s latest styles, all whilst relaxing with a glass of bubbly and a Scamp & Dude stylist on hand for advice. 

The official public launch of the vibrant new store at St James Quarter began on Saturday, September 9th, with eager shoppers beginning to gather as early as 7:45am in anticipation of this exciting addition to the Quarter.

The first 50 shoppers were gifted with a complimentary Scamp & Dude gift. Shoppers were entertained over the launch weekend with performances from a brass band that filled the Galleria with feel good tunes.  

The newly opened store proudly presents Scamp & Dude’s collection of women’s and children’s clothing, alongside their charitable product offerings. Situated in a location that resonates with the brand’s dedicated and swiftly expanding Scottish following, referred to as ‘Duders,’ it serves as the perfect hub for this community. 

Scamp & Dude opens at St James Quarter this Saturday

Scamp & Dude, the renowned British purpose-led fashion womenswear brand, has announced it will be opening its newest retail location in the lifestyle district of Edinburgh, St James Quarter, on Saturday (9th September). 

Scamp & Dude was established with a clear mission: to bring accessible fashion, joy, and vibrancy into every wardrobe, whilst using its big heart to give back to those going through difficult times. Beyond just serving as a retail outlet, the new premises also doubles up as a friendly, supportive environment to welcome new and existing consumers which celebrates the power of community. 

The opening of the new 2,939 sqft store in Edinburgh comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London. Scamp & Dude’s only store in Scotland will be situated on Level 3 in St James Quarter, which is home to some of the best and most exciting brands the city has to offer. 

To kick off the Edinburgh store’s grand opening this weekend, Scamp & Dude will be hosting immersive and fun activities and will be giving away an Edinburgh-exclusive Scamp & Dude tote bag to all shoppers that spend £100* or more over launch weekend. The tote bag has been designed in a new floral leopard print and cannot be purchased in other stores or online. (*one per customer, whilst stocks last) 

The new store will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who known as the ‘Duders’.

The retail space will also serve as a venue for the brands ongoing charity campaigns and events, which Scamp & Dude are renowned for and will continue to run at the new St James Quarter store.

This includes the #SuperScarfMission which for every scarf sold, another is donated to a woman starting chemotherapy. To date, over 23,000 have been donated via hospital partners with a mission to reach 63,000 by next year (the approx. number of women who start chemotherapy per year).

In addition, the new Scamp & Dude store will also be home to an interactive Superpower Button, a first for the brand, which will give shoppers the chance to be assigned their very own superpower at the touch of a button. 

Scamp & Dude founder and CEO, Jo Tutchener-Sharp, said: “We are thrilled to be bringing Scamp & Dude to Edinburgh as our first Scottish location as we feel there is already a real flavour for the brand here in Scotland.  

“Being located in St James Quarter alongside so many other great brands is an honour, and we cannot wait to officially launch on the 8th of September. Our loyal community of ‘Duders’ has grown rapidly, with many located here in Scotland.

“We are looking forward to bringing the store to where our community has expanded to and providing a physical space for customers to experience the Scamp & Dude magic in person.”